{"success":true,"data":{"pressRelease":{"id":"150749","rtpr_id":"nPn6wjD52a-20260923","ticker":"EFX","exchange":"NYSE","all_tickers":["EFX"],"title":"Equifax launches two new intelligence solutions to help businesses mitigate automated fraud","author":"PR Newswire","published_at":"2026-09-23T11:40:00.023Z","article_body":"Equifax launches two new intelligence solutions to help businesses mitigate automated fraud\nPR Newswire\n\nATLANTA, Sept. 23, 2026\n\nEquifax differentiated data enables businesses to detect account takeovers and\nsynthetic fraud in real time\n\nATLANTA, Sept. 23, 2026 /PRNewswire/ -- Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2634501504&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax)\n® (NYSE: EFX) is expanding its fraud prevention capabilities with the launch\nof two new intelligence solutions: Signal Score for Email and Signal Score for\nDevice\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2901205768&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Freal-time-identity-intelligence&a=Signal+Score+for+Email+and+Signal+Score+for+Device)\n. The new Signal Scores are designed to help e-commerce retailers, financial\ninstitutions and telecommunication companies protect their digital platforms -\nsuch as online checkout lanes, new account sign-up portals and mobile ordering\napps - against sophisticated fraud networks and automated threats.\n\n\"Businesses can no longer rely on static snapshots of customers to stop\nfraud,\" said Ajay Guru, Senior Vice President and General Manager, Identity\n& Fraud Services at Equifax. \"Leveraging our unique differentiated data,\nthese new solutions are designed to deliver a trust score in real time, giving\nour customers a better view of a user and helping them to mitigate fraud more\nquickly.\"\n\nAs digital fraud grows increasingly complex, traditional checks are no longer\nenough to deter automated threats because they cannot see behind the digital\nblind spots created by VPNs and emulators. Organizations need real-time\nintelligence to instantly detect sophisticated tactics like script-driven\naccount farming, location spoofing and synthetic identity fraud before they\nimpact the business.\n\nThe new Signal Score for Email and Signal Score for Device solutions are\ndesigned to use proprietary Equifax data to evaluate risk instantly at the\nstart of a transaction, keeping the experience simple and secure for\nlegitimate consumers. Unlike traditional industry tools that rely on static\nglobal networks or lagging database files, the solutions leverage Equifax\nnon-public, first-party sourced data and unique identity linkage to instantly\nconnect digital session behaviors with trusted, real-world consumer profiles.\n\nTranslating Email and Device Signals into Immediate, Actionable Trust Scores\n\n * Signal Score for Email: Evaluates an email address in real time. It assesses\nthe age of the account, its history and its risk level to determine if the\ndigital identifier is trustworthy.\n * Signal Score for Device: Analyzes the computer or phone used in a\ntransaction. It connects device details, location data and network information\nto validate the electronic instrument to the user.\nThe two new Signal Scores connect directly to a company's existing fraud\nprevention or case management systems through Application Programming\nInterfaces (APIs), making it easy for businesses to enhance current fraud\nstacks. Companies can use both tools together or pick one to fill a specific\ndata intelligence gap. Designed specifically for internal fraud and risk\nteams, the new tools deliver faster, actionable data at critical entry points\nlike new account sign-ups and checkouts.\n\n\"Fraud can happen at any step of an online interaction,\" added Guru. \"Our\nunique data and tools give companies what they need to stop criminals without\nadding slow, extra steps for valid customers.\"\n\nBy spotting high-risk users early, companies can reduce manual review costs\nwhile providing a faster experience for honest consumers.\n\nIn addition to the new Signal Scores, Equifax offers Consumer Insights\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=618636780&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Freal-time-identity-intelligence&a=Consumer+Insights)\n, which uses basic information to help businesses assess fraud risk and\npayment ability and help compliance and security teams prevent account\ntakeovers.\n\nFor more information on the full suite of identity and fraud capabilities and\nhow real-time data empowers faster fraud prevention, visit\nhttps://www.equifax.com/business/identity-fraud/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2396519157&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fidentity-fraud%2F&a=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fidentity-fraud%2F)\n.\n\nABOUT EQUIFAX INC.\nAt Equifax (NYSE: EFX), we believe knowledge drives progress. As a global\ndata, analytics, and technology company, we play an essential role in the\nglobal economy by helping financial institutions, companies, employers, and\ngovernment agencies make critical decisions with greater confidence. Our\nunique blend of differentiated data, analytics, and cloud technology drives\ninsights to power decisions to move people forward. Headquartered in Atlanta\nand supported by nearly 15,000 employees worldwide, Equifax operates or has\ninvestments in 24 countries in North America, Central and South America,\nEurope, and the Asia Pacific region. For more information, visit Equifax.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2297482226&u=http%3A%2F%2Fequifax.com%2F&a=Equifax.com)\n.\n\nFOR MORE INFORMATION:\nTiffany Smith for Equifax\nmediainquiries@equifax.com (mailto:mediainquiries@equifax.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html\n(https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html)\n\nSOURCE Equifax Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS395423/Equifax_Logo_jpg-Logo.jpg?id=OA2963586\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn6wjD52a-20260923","title":"Equifax launches two new intelligence solutions to help businesses mitigate automated fraud","author":"PR Newswire","ticker":"EFX","created":"2026-09-23T11:40:00.023Z","tickers":["EFX"],"exchange":"NYSE","article_body":"Equifax launches two new intelligence solutions to help businesses mitigate automated fraud\nPR Newswire\n\nATLANTA, Sept. 23, 2026\n\nEquifax differentiated data enables businesses to detect account takeovers and\nsynthetic fraud in real time\n\nATLANTA, Sept. 23, 2026 /PRNewswire/ -- Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2634501504&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax)\n® (NYSE: EFX) is expanding its fraud prevention capabilities with the launch\nof two new intelligence solutions: Signal Score for Email and Signal Score for\nDevice\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2901205768&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Freal-time-identity-intelligence&a=Signal+Score+for+Email+and+Signal+Score+for+Device)\n. The new Signal Scores are designed to help e-commerce retailers, financial\ninstitutions and telecommunication companies protect their digital platforms -\nsuch as online checkout lanes, new account sign-up portals and mobile ordering\napps - against sophisticated fraud networks and automated threats.\n\n\"Businesses can no longer rely on static snapshots of customers to stop\nfraud,\" said Ajay Guru, Senior Vice President and General Manager, Identity\n& Fraud Services at Equifax. \"Leveraging our unique differentiated data,\nthese new solutions are designed to deliver a trust score in real time, giving\nour customers a better view of a user and helping them to mitigate fraud more\nquickly.\"\n\nAs digital fraud grows increasingly complex, traditional checks are no longer\nenough to deter automated threats because they cannot see behind the digital\nblind spots created by VPNs and emulators. Organizations need real-time\nintelligence to instantly detect sophisticated tactics like script-driven\naccount farming, location spoofing and synthetic identity fraud before they\nimpact the business.\n\nThe new Signal Score for Email and Signal Score for Device solutions are\ndesigned to use proprietary Equifax data to evaluate risk instantly at the\nstart of a transaction, keeping the experience simple and secure for\nlegitimate consumers. Unlike traditional industry tools that rely on static\nglobal networks or lagging database files, the solutions leverage Equifax\nnon-public, first-party sourced data and unique identity linkage to instantly\nconnect digital session behaviors with trusted, real-world consumer profiles.\n\nTranslating Email and Device Signals into Immediate, Actionable Trust Scores\n\n * Signal Score for Email: Evaluates an email address in real time. It assesses\nthe age of the account, its history and its risk level to determine if the\ndigital identifier is trustworthy.\n * Signal Score for Device: Analyzes the computer or phone used in a\ntransaction. It connects device details, location data and network information\nto validate the electronic instrument to the user.\nThe two new Signal Scores connect directly to a company's existing fraud\nprevention or case management systems through Application Programming\nInterfaces (APIs), making it easy for businesses to enhance current fraud\nstacks. Companies can use both tools together or pick one to fill a specific\ndata intelligence gap. Designed specifically for internal fraud and risk\nteams, the new tools deliver faster, actionable data at critical entry points\nlike new account sign-ups and checkouts.\n\n\"Fraud can happen at any step of an online interaction,\" added Guru. \"Our\nunique data and tools give companies what they need to stop criminals without\nadding slow, extra steps for valid customers.\"\n\nBy spotting high-risk users early, companies can reduce manual review costs\nwhile providing a faster experience for honest consumers.\n\nIn addition to the new Signal Scores, Equifax offers Consumer Insights\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=618636780&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Freal-time-identity-intelligence&a=Consumer+Insights)\n, which uses basic information to help businesses assess fraud risk and\npayment ability and help compliance and security teams prevent account\ntakeovers.\n\nFor more information on the full suite of identity and fraud capabilities and\nhow real-time data empowers faster fraud prevention, visit\nhttps://www.equifax.com/business/identity-fraud/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2396519157&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fidentity-fraud%2F&a=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fidentity-fraud%2F)\n.\n\nABOUT EQUIFAX INC.\nAt Equifax (NYSE: EFX), we believe knowledge drives progress. As a global\ndata, analytics, and technology company, we play an essential role in the\nglobal economy by helping financial institutions, companies, employers, and\ngovernment agencies make critical decisions with greater confidence. Our\nunique blend of differentiated data, analytics, and cloud technology drives\ninsights to power decisions to move people forward. Headquartered in Atlanta\nand supported by nearly 15,000 employees worldwide, Equifax operates or has\ninvestments in 24 countries in North America, Central and South America,\nEurope, and the Asia Pacific region. For more information, visit Equifax.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4780134-1&h=2297482226&u=http%3A%2F%2Fequifax.com%2F&a=Equifax.com)\n.\n\nFOR MORE INFORMATION:\nTiffany Smith for Equifax\nmediainquiries@equifax.com (mailto:mediainquiries@equifax.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html\n(https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html)\n\nSOURCE Equifax Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS395423/Equifax_Logo_jpg-Logo.jpg?id=OA2963586\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-23T11:40:00.065802184Z","server_sent_at_ms":1790163600065},"received_at":"2026-09-23T11:40:00.121Z","source_url":"https://www.prnewswire.com/news-releases/equifax-launches-two-new-intelligence-solutions-to-help-businesses-mitigate-automated-fraud-302886565.html"},"analysis":{"id":"139552","press_release_id":"150749","analysis_json":{"industry":{"label":"Research & Consulting Services","sector":"Industrials"},"redFlags":[],"eventType":"product_launch","narrative":"Equifax launched two new fraud-prevention tools, Signal Score for Email and Signal Score for Device, aimed at detecting account takeovers, synthetic fraud and automated threats in real time.\n\nThe scores use Equifax proprietary, non-public first-party data and are delivered via APIs so businesses can plug them into existing fraud and case-management systems.\n\nTarget customers include e-commerce retailers, financial institutions and telecom companies; the launch extends the Workforce Solutions-adjacent Identity & Fraud Services suite but carries no disclosed financial impact.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Incremental product expansion in Equifax's fraud/identity business -- real-time Signal Scores deepen its differentiated-data moat."},"keyFigures":{},"quotedText":"Businesses can no longer rely on static snapshots of customers to stop fraud","namedEntities":{"people":[{"name":"Ajay Guru","role":"Senior Vice President and General Manager, Identity & Fraud Services at Equifax"},{"name":"Tiffany Smith","role":"media contact for Equifax"}],"products":["Signal Score for Email","Signal Score for Device","Consumer Insights"],"companies":[{"name":"Equifax Inc.","ticker":"EFX","relationship":"filer"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Routine product launch of two fraud-prevention scoring tools within Equifax's existing Identity & Fraud Services line. No revenue figures, customers, or material terms disclosed; mildly supportive of the fraud product growth narrative."},"tickerRelevance":{"others":[],"primary":"EFX"},"globalImportance":20,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap S&P 500","eventGravity":"routine product launch","sectorWeight":"data analytics / info services","financialDisclosure":"none"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Equifax launched two new fraud-prevention tools, Signal Score for Email and Signal Score for Device, aimed at detecting account takeovers, synthetic fraud and automated threats in real time.\n\nThe scores use Equifax proprietary, non-public first-party data and are delivered via APIs so businesses can plug them into existing fraud and case-management systems.\n\nTarget customers include e-commerce retailers, financial institutions and telecom companies; the launch extends the Workforce Solutions-adjacent Identity & Fraud Services suite but carries no disclosed financial impact.","key_figures":{},"named_entities":{"people":[{"name":"Ajay Guru","role":"Senior Vice President and General Manager, Identity & Fraud Services at Equifax"},{"name":"Tiffany Smith","role":"media contact for Equifax"}],"products":["Signal Score for Email","Signal Score for Device","Consumer Insights"],"companies":[{"name":"Equifax Inc.","ticker":"EFX","relationship":"filer"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-23T11:40:05.436Z","global_importance":20,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap S&P 500","eventGravity":"routine product launch","sectorWeight":"data analytics / info services","financialDisclosure":"none"}},"durationMs":5303,"modelName":"glm-5.3-flashx"}}