{"success":true,"data":{"pressRelease":{"id":"152388","rtpr_id":"nBw48txDXa-20260924","ticker":"BRZE","exchange":"NASDAQ","all_tickers":["BRZE"],"title":"Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Fourth Consecutive Year","author":"Business Wire","published_at":"2026-09-24T15:30:00.106Z","article_body":"Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel\nMarketing Hubs for Fourth Consecutive Year\n\nBraze positioned highest in Ability to Execute and furthest in Completeness of\nVision\n\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers\nbrands to Be Absolutely Engaging™, today announced that it has been named a\nLeader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs\nfor the fourth consecutive year. Braze was positioned highest among multiple\nevaluated vendors in Ability to Execute and furthest in Completeness of\nVision.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260924282579/en/\n(https://www.businesswire.com/news/home/20260924282579/en/)\n\nBraze was also ranked first in both the Multichannel Engagement and\nOmnichannel Workflow Innovation Use Cases in the 2026 Gartner Critical\nCapabilities for Multichannel Marketing Hubs report.\n\nAs customer expectations rise and competition intensifies, and the number of\nchannels, data sources, and AI tools available to marketers continues to grow,\nbrands need technology that can turn complexity into more relevant and\nresponsive customer experiences. Braze believes its placement reflects the\ncompany’s focus on putting leading-edge technology into the hands of\ncustomers who are already seeing results, while helping marketers connect\ndata, decisioning, creative execution, and cross-channel engagement within a\nsingle, composable platform.\n\n“In a crowded industry with no shortage of vendor choices, marketers are\nunder more pressure than ever to move fast, deliver personalized experiences,\nand prove ROI on every investment they make,” said Astha Malik, Chief\nBusiness Officer at Braze. “Braze has been on the side of ambitious\nmarketers since day one, giving them the freedom to tap into their creativity\nand pursue what inspires them and their customers. We see our position in the\nMagic Quadrant as a reflection of years of championing marketers and helping\nbrands meet the demands in front of them. By bringing together real-time\nengagement, AI-powered decisioning, and a platform designed to work within\neach organization’s broader technology ecosystem, we are delivering on our\nconviction that there has never been a better time to be a better\nmarketer™.”\n\nBraze helps brands create personalized experiences across email, mobile, web,\nmessaging, and other channels. Its composable architecture allows\norganizations to connect existing data and technology investments with\ncustomer engagement workflows, helping teams respond to customer behavior in\nreal time without requiring them to replace the systems they already rely on.\n\nThe company has continued to expand its AI capabilities across the customer\nengagement lifecycle. BrazeAI Operator™ empowers marketers to develop\ncampaigns, generate content, and solve problems within their existing\nworkflows, while BrazeAI Agent Console™ enables them to build and manage AI\nagents directly within the Braze platform. BrazeAI Decisioning Studio™\nallows brands to continuously determine relevant experiences for individual\ncustomers based on their behavior and context. Together, these capabilities\nprovide marketers with greater intelligence and automation while maintaining\ngovernance and control within the platform.\n\nBraze helps organizations address several priorities that are top of mind for\nmarketers today:\n\n * Turn customer signals into action: Activate data from across the technology\necosystem to adapt engagement as customer behavior changes.\n * Make personalization more individual: Use AI-powered decisioning to move\nbeyond broad audience segments and determine relevant experiences for each\ncustomer.\n * Coordinate work across channels: Give teams a shared environment for building,\nmanaging, and improving customer journeys without fragmenting strategy or\nexecution.\n * Adopt AI with greater control: Bring AI into existing marketing workflows\nwhile maintaining visibility, governance, and human oversight.\nTo learn more about the industry and Braze’s placement, download a\ncomplimentary copy of the 2026 Gartner Magic Quadrant for Multichannel\nMarketing Hubs\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Freports-and-guides%2Fgartner-magic-quadrant-mmh-2026%3Futm_campaign%3Dfy27-q3-global-owned-brand-gartner-mq%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dreport-gartner-mq-mmh-2026&esheet=54609801&newsitemid=20260924282579&lan=en-US&anchor=download+a+complimentary+copy+of+the+2026+Gartner+Magic+Quadrant+for+Multichannel+Marketing+Hubs&index=1&md5=ff5d05b2a8abd99d8013f05d4b1f081b)\n.\n\n*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia\nZervas, Suzanne Schwartz, and Julia Multedo, 22 September 2026.\n\nGartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne\nSchwartz, Tia Zervas, Audrey Brosnan, and Julia Multedo, 22 September 2026.\n\nGartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its\naffiliates.\n\nGartner does not endorse any company, vendor, product or service depicted in\nits publications, and does not advise technology users to select only those\nvendors with the highest ratings or other designation. Gartner publications\nconsist of the opinions of Gartner’s business and technology insights\norganization and should not be construed as statements of fact. Gartner\ndisclaims all warranties, expressed or implied, with respect to this\npublication, including any warranties of merchantability or fitness for a\nparticular purpose.\n\nThis graphic was published by Gartner, Inc. as part of a larger research\ndocument and should be evaluated in the context of the entire document. The\nGartner document is available upon request from Braze.\n\nAbout Braze\n\nBraze is the leading customer engagement platform that empowers brands to Be\nAbsolutely Engaging™. Braze helps brands deliver great customer experiences\nthat drive value both for consumers and for their businesses. Built on a\nfoundation of composable intelligence, BrazeAI™ allows marketers to combine\nand activate AI agents, models, and features at every touchpoint throughout\nthe Braze Customer Engagement Platform for smarter, faster, and more\nmeaningful customer engagement. From cross-channel messaging and journey\norchestration to AI-powered decisioning and optimization, Braze enables\ncompanies to turn action into interaction through autonomous, 1:1 personalized\nexperiences. The company has been consistently recognized as a Leader in\nmarketing technology by industry analysts, and was named a G2 “Best of\nMarketing and Digital Advertising Software Product” in 2026. Braze was also\nnamed a 2026 Best Places to Work by Built In, a 2025 America’s Greenest\nCompanies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by\nGreat Place To Work®. The company is headquartered in New York with 15\noffices across the Americas, EMEA, and APAC. Learn more at braze.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fbraze.com%2F&esheet=54609801&newsitemid=20260924282579&lan=en-US&anchor=braze.com&index=2&md5=1e86926b0001caf516e620b458fd24ce)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260924282579/en/\n(https://www.businesswire.com/news/home/20260924282579/en/)\n\nMedia:\nSteve Ballerini\nPress@braze.com (mailto:Press@braze.com)\n\n\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw48txDXa-20260924","title":"Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Fourth Consecutive Year","author":"Business Wire","ticker":"BRZE","created":"2026-09-24T15:30:00.106Z","tickers":["BRZE"],"exchange":"NASDAQ","article_body":"Braze Named a Leader in 2026 Gartner® Magic Quadrant™ for Multichannel\nMarketing Hubs for Fourth Consecutive Year\n\nBraze positioned highest in Ability to Execute and furthest in Completeness of\nVision\n\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers\nbrands to Be Absolutely Engaging™, today announced that it has been named a\nLeader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs\nfor the fourth consecutive year. Braze was positioned highest among multiple\nevaluated vendors in Ability to Execute and furthest in Completeness of\nVision.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260924282579/en/\n(https://www.businesswire.com/news/home/20260924282579/en/)\n\nBraze was also ranked first in both the Multichannel Engagement and\nOmnichannel Workflow Innovation Use Cases in the 2026 Gartner Critical\nCapabilities for Multichannel Marketing Hubs report.\n\nAs customer expectations rise and competition intensifies, and the number of\nchannels, data sources, and AI tools available to marketers continues to grow,\nbrands need technology that can turn complexity into more relevant and\nresponsive customer experiences. Braze believes its placement reflects the\ncompany’s focus on putting leading-edge technology into the hands of\ncustomers who are already seeing results, while helping marketers connect\ndata, decisioning, creative execution, and cross-channel engagement within a\nsingle, composable platform.\n\n“In a crowded industry with no shortage of vendor choices, marketers are\nunder more pressure than ever to move fast, deliver personalized experiences,\nand prove ROI on every investment they make,” said Astha Malik, Chief\nBusiness Officer at Braze. “Braze has been on the side of ambitious\nmarketers since day one, giving them the freedom to tap into their creativity\nand pursue what inspires them and their customers. We see our position in the\nMagic Quadrant as a reflection of years of championing marketers and helping\nbrands meet the demands in front of them. By bringing together real-time\nengagement, AI-powered decisioning, and a platform designed to work within\neach organization’s broader technology ecosystem, we are delivering on our\nconviction that there has never been a better time to be a better\nmarketer™.”\n\nBraze helps brands create personalized experiences across email, mobile, web,\nmessaging, and other channels. Its composable architecture allows\norganizations to connect existing data and technology investments with\ncustomer engagement workflows, helping teams respond to customer behavior in\nreal time without requiring them to replace the systems they already rely on.\n\nThe company has continued to expand its AI capabilities across the customer\nengagement lifecycle. BrazeAI Operator™ empowers marketers to develop\ncampaigns, generate content, and solve problems within their existing\nworkflows, while BrazeAI Agent Console™ enables them to build and manage AI\nagents directly within the Braze platform. BrazeAI Decisioning Studio™\nallows brands to continuously determine relevant experiences for individual\ncustomers based on their behavior and context. Together, these capabilities\nprovide marketers with greater intelligence and automation while maintaining\ngovernance and control within the platform.\n\nBraze helps organizations address several priorities that are top of mind for\nmarketers today:\n\n * Turn customer signals into action: Activate data from across the technology\necosystem to adapt engagement as customer behavior changes.\n * Make personalization more individual: Use AI-powered decisioning to move\nbeyond broad audience segments and determine relevant experiences for each\ncustomer.\n * Coordinate work across channels: Give teams a shared environment for building,\nmanaging, and improving customer journeys without fragmenting strategy or\nexecution.\n * Adopt AI with greater control: Bring AI into existing marketing workflows\nwhile maintaining visibility, governance, and human oversight.\nTo learn more about the industry and Braze’s placement, download a\ncomplimentary copy of the 2026 Gartner Magic Quadrant for Multichannel\nMarketing Hubs\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Freports-and-guides%2Fgartner-magic-quadrant-mmh-2026%3Futm_campaign%3Dfy27-q3-global-owned-brand-gartner-mq%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dreport-gartner-mq-mmh-2026&esheet=54609801&newsitemid=20260924282579&lan=en-US&anchor=download+a+complimentary+copy+of+the+2026+Gartner+Magic+Quadrant+for+Multichannel+Marketing+Hubs&index=1&md5=ff5d05b2a8abd99d8013f05d4b1f081b)\n.\n\n*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia\nZervas, Suzanne Schwartz, and Julia Multedo, 22 September 2026.\n\nGartner, Critical Capabilities for Multichannel Marketing Hubs, Suzanne\nSchwartz, Tia Zervas, Audrey Brosnan, and Julia Multedo, 22 September 2026.\n\nGartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its\naffiliates.\n\nGartner does not endorse any company, vendor, product or service depicted in\nits publications, and does not advise technology users to select only those\nvendors with the highest ratings or other designation. Gartner publications\nconsist of the opinions of Gartner’s business and technology insights\norganization and should not be construed as statements of fact. Gartner\ndisclaims all warranties, expressed or implied, with respect to this\npublication, including any warranties of merchantability or fitness for a\nparticular purpose.\n\nThis graphic was published by Gartner, Inc. as part of a larger research\ndocument and should be evaluated in the context of the entire document. The\nGartner document is available upon request from Braze.\n\nAbout Braze\n\nBraze is the leading customer engagement platform that empowers brands to Be\nAbsolutely Engaging™. Braze helps brands deliver great customer experiences\nthat drive value both for consumers and for their businesses. Built on a\nfoundation of composable intelligence, BrazeAI™ allows marketers to combine\nand activate AI agents, models, and features at every touchpoint throughout\nthe Braze Customer Engagement Platform for smarter, faster, and more\nmeaningful customer engagement. From cross-channel messaging and journey\norchestration to AI-powered decisioning and optimization, Braze enables\ncompanies to turn action into interaction through autonomous, 1:1 personalized\nexperiences. The company has been consistently recognized as a Leader in\nmarketing technology by industry analysts, and was named a G2 “Best of\nMarketing and Digital Advertising Software Product” in 2026. Braze was also\nnamed a 2026 Best Places to Work by Built In, a 2025 America’s Greenest\nCompanies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by\nGreat Place To Work®. The company is headquartered in New York with 15\noffices across the Americas, EMEA, and APAC. Learn more at braze.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fbraze.com%2F&esheet=54609801&newsitemid=20260924282579&lan=en-US&anchor=braze.com&index=2&md5=1e86926b0001caf516e620b458fd24ce)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260924282579/en/\n(https://www.businesswire.com/news/home/20260924282579/en/)\n\nMedia:\nSteve Ballerini\nPress@braze.com (mailto:Press@braze.com)\n\n\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-24T15:30:00.148174658Z","server_sent_at_ms":1790263800148},"received_at":"2026-09-24T15:30:00.202Z","source_url":"https://www.businesswire.com/news/home/20260924282579/en/"},"analysis":{"id":"141190","press_release_id":"152388","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"other","narrative":"Braze was named a Leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth consecutive year, positioned highest in Ability to Execute and furthest in Completeness of Vision.\n\nThe company was also ranked first in the Multichannel Engagement and Omnichannel Workflow Innovation use cases in Gartner's companion Critical Capabilities report.\n\nThe release is a marketing/analyst-recognition announcement with no financial figures or guidance; it modestly supports brand credibility in a competitive martech landscape.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Fourth straight Gartner Leader placement reinforces Braze's execute/vision edge in customer engagement platforms."},"keyFigures":{},"quotedText":"positioned highest among multiple evaluated vendors in Ability to Execute and furthest in Completeness of Vision","namedEntities":{"people":[{"name":"Astha Malik","role":"Chief Business Officer, Braze"},{"name":"Steve Ballerini","role":"media contact"}],"products":["BrazeAI Operator™","BrazeAI Agent Console™","BrazeAI Decisioning Studio™"],"companies":[{"name":"Braze","ticker":"BRZE","relationship":"filer"},{"name":"Gartner, Inc.","relationship":"analyst firm"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Analyst-recognition marketing release (Gartner Magic Quadrant Leader placement, fourth consecutive year). 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