{"success":true,"data":{"pressRelease":{"id":"152808","rtpr_id":"nPNAvd0nda-20260925","ticker":"IQ","exchange":"NASDAQ","all_tickers":["IQ"],"title":"iQIYI iJOY Conference 2026: Expanding Its Premium Slate with 350+ New Titles and Entering a New Chapter for AI-Powered Entertainment","author":"PR Newswire","published_at":"2026-09-25T07:55:25.940Z","article_body":"iQIYI iJOY Conference 2026: Expanding Its Premium Slate with 350+ New Titles\nand Entering a New Chapter for AI-Powered Entertainment\nPR Newswire\n\nBEIJING, Sept. 25, 2026\n\nBEIJING, Sept. 25, 2026 /PRNewswire/ -- On September 23, iQIYI, China's\nleading online entertainment platform, unveiled a slate of over 350 new titles\nfor 2026–2027 at its iJOY Conference in Shanghai. The company highlighted\nsignificant advancements in its All in AI strategy, aimed at revolutionizing\nlong-form content production and fostering a dynamic creator ecosystem.\nAdditionally, iQIYI introduced an upgraded marketing framework, showcasing its\ncommitment to driving innovation across content development and commercial\ngrowth.\n\n\n\nIn his opening remarks, iQIYI Founder and CEO Yu GONG laid out three strategic\npriorities driving the company's AI agenda: applying the technology across\npremium live-action and long-form AIGC production, building a healthy content\ncreator ecosystem, and pioneering new content formats enabled by emerging\ntechnologies. At the heart of this vision is a commitment to creators. GONG\nintroduced seven dedicated creator service programs built around the vision to\nmake the platform \"a community for film and television creators and audiences\"\nwhere every creator can be seen, earn sustainably, and be recognized.\n\nPremium Content Slate Across Genres\n\nChina's film and television industry is entering a period of profound change.\niQIYI Chief Content Officer Xiaohui WANG highlighted three major shifts\nreshaping the industry: the rapid move toward a C2C era of broad creative\nparticipation, the rise of a \"Minority\" era shaped by increasingly niche\ndemand, and the Platinum era, where emotional value commands a premium. He\nsaid these shifts would help break the industry's current deadlock of audience\nfragmentation, narrowing creative scope, and rigid cost structures. As AI\nmakes creation accessible to more people, anyone can become a creator. With\ngenerative tools in their hands, ordinary people can collectively become a\npowerful force driving the industry forward.\n\nIn response to these shifts, iQIYI has deployed a diverse, youth-oriented\nslate of long-form dramas spanning contemporary, historical, romance,\nsuspense, and sci-fi genres. The lineup will bring together top-tier,\nhigh-profile actors and acclaimed creative teams across a range of premium\nproductions, while continuing to expand offerings with warm, emotionally\nengaging stories that resonate with younger audiences.\n\nThe platform is also scaling its horizontal-screen, short-form drama presence\nthrough three specialized branded theaters, expanding premium supply to serve\na broader range of audience needs.\n\nIn vertical-screen micro-drama and animation, iQIYI is leveraging established\nlong-form IPs, pairing top talent with diverse themes, and using AIGC to\naccelerate series development.\n\nIn variety shows, the platform maintains a robust portfolio of returning\nflagship franchises and creative originals, complemented by a co-investment\nprogram with Douyin to incubate premium creator-produced variety content and\ndiscover new creative voices.\n\nOnsite, representatives from iQIYI and Galaxy Arena announced that the 2026\niQIYI Scream Night will take place on December 5 at Galaxy Arena in Macao.\nUnder the two parties' strategic partnership, the event will return to Galaxy\nArena for another three-year residency from 2026 to 2028. As one of iQIYI's\nflagship annual entertainment events, Scream Night celebrates the year's\nstandout content and creators while highlighting major industry trends.\n\nPremium Content as Foundation, AI as Enabler\n\nAt the conference, iQIYI unveiled the trailer for its first full-length hybrid\nAI multi-season drama \"Immortals Over Mortal Love\". Leveraging NadouPro,\niQIYI's proprietary studio-grade production platform, the series seamlessly\nintegrates cutting-edge filmmaking technology with live-action performances by\nprofessional actors. The first season is slated to premiere in the fourth\nquarter of 2026, featuring 16 episodes of around 20 minutes each.\n\n\"This series will open a new chapter for iQIYI and the broader industry,\" Yu\nGONG said. \"This is not only a technological breakthrough, but a paradigm\nshift in content creation. AI is empowering our content creation across the\nboard, enhancing the efficiency of premium live-action production, expanding\nthe boundaries of long-form AIGC, improving content creation efficiency,\nenriching the ecosystem, and delivering more diverse entertainment experiences\nto users.\"\n\nThe commercial viability of long-form AIGC was validated by \"The Ferry Man\"\nseries, whose first two installments recouped their production costs within\nthe first week of release. The series generated more than RMB 8 million\n(approximately US$1.19 million) in cumulative platform revenue-sharing\nearnings in its first month.\n\nIn addition, several feature-length AIGC films from the \"Peter Pau • iQIYI\nFilm Theater\" were unveiled at the event, with genres spanning adventure,\nsuspense, action, romance, and animation. The initiative is designed to help\nmove AIGC from experimental shorts toward commercially viable feature-length\nproductions. From over 100 global submissions, nine projects were selected for\nproduction, with Academy Award-winning Cinematographer and Director Mr. Peter\nPau providing comprehensive guidance to ensure high-level professional\nstandards.\n\nUpgraded Marketing Powered by Data and Algorithm\n\nAt the event, iQIYI launched the industry's first big-data marketing system\ndesigned for household terminals, shifting the focus from individual behaviors\nto long-term family needs and life stages. The company also co-published the\n\"Content Touchpoint Value Research Report\" with Miaozhen Systems, China's\nleading intelligent marketing platform, offering data-driven insights into how\nbrand advertising translates into sustained business growth. By leveraging AI\n– from generative content creation to scalable in-drama product placements\n– iQIYI is evolving brand marketing from a cost-saving exercise into a\ndriver of measurable commercial effectiveness.\n\nLooking ahead, iQIYI remains committed to pioneering AI-driven innovation\nacross its content and marketing ecosystems. By fostering deep collaborations\nwith creators, brands, and industry partners, iQIYI aims to catalyze\nhigh-quality growth and redefine the entertainment landscape, delivering\nnext-generation premium experiences to audiences worldwide.\n\nContact:\niQIYI Press\npress@qiyi.com\n\n\n\n\n\n\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/iqiyi-ijoy-conference-2026-expanding-its-premium-slate-with-350-new-titles-and-entering-a-new-chapter-for-ai-powered-entertainment-302890134.html\n\nSOURCE iQIYI\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1996422/20260925015700EDT_image_1.jpg?id=OA2971009\nhttps://mmx.prnewswire.com/media/MS1996423/20260925015700EDT_image_3.jpg?id=OA2971010\nhttps://mmx.prnewswire.com/media/MS1996424/20260925015700EDT_image_2.jpg?id=OA2971011\nhttps://mmx.prnewswire.com/media/MS608184/iQIYI-New-Logo-Logo.jpg?id=OA2971012\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPNAvd0nda-20260925","title":"iQIYI iJOY Conference 2026: Expanding Its Premium Slate with 350+ New Titles and Entering a New Chapter for AI-Powered Entertainment","author":"PR Newswire","ticker":"IQ","created":"2026-09-25T07:55:25.940Z","tickers":["IQ"],"exchange":"NASDAQ","article_body":"iQIYI iJOY Conference 2026: Expanding Its Premium Slate with 350+ New Titles\nand Entering a New Chapter for AI-Powered Entertainment\nPR Newswire\n\nBEIJING, Sept. 25, 2026\n\nBEIJING, Sept. 25, 2026 /PRNewswire/ -- On September 23, iQIYI, China's\nleading online entertainment platform, unveiled a slate of over 350 new titles\nfor 2026–2027 at its iJOY Conference in Shanghai. The company highlighted\nsignificant advancements in its All in AI strategy, aimed at revolutionizing\nlong-form content production and fostering a dynamic creator ecosystem.\nAdditionally, iQIYI introduced an upgraded marketing framework, showcasing its\ncommitment to driving innovation across content development and commercial\ngrowth.\n\n\n\nIn his opening remarks, iQIYI Founder and CEO Yu GONG laid out three strategic\npriorities driving the company's AI agenda: applying the technology across\npremium live-action and long-form AIGC production, building a healthy content\ncreator ecosystem, and pioneering new content formats enabled by emerging\ntechnologies. At the heart of this vision is a commitment to creators. GONG\nintroduced seven dedicated creator service programs built around the vision to\nmake the platform \"a community for film and television creators and audiences\"\nwhere every creator can be seen, earn sustainably, and be recognized.\n\nPremium Content Slate Across Genres\n\nChina's film and television industry is entering a period of profound change.\niQIYI Chief Content Officer Xiaohui WANG highlighted three major shifts\nreshaping the industry: the rapid move toward a C2C era of broad creative\nparticipation, the rise of a \"Minority\" era shaped by increasingly niche\ndemand, and the Platinum era, where emotional value commands a premium. He\nsaid these shifts would help break the industry's current deadlock of audience\nfragmentation, narrowing creative scope, and rigid cost structures. As AI\nmakes creation accessible to more people, anyone can become a creator. With\ngenerative tools in their hands, ordinary people can collectively become a\npowerful force driving the industry forward.\n\nIn response to these shifts, iQIYI has deployed a diverse, youth-oriented\nslate of long-form dramas spanning contemporary, historical, romance,\nsuspense, and sci-fi genres. The lineup will bring together top-tier,\nhigh-profile actors and acclaimed creative teams across a range of premium\nproductions, while continuing to expand offerings with warm, emotionally\nengaging stories that resonate with younger audiences.\n\nThe platform is also scaling its horizontal-screen, short-form drama presence\nthrough three specialized branded theaters, expanding premium supply to serve\na broader range of audience needs.\n\nIn vertical-screen micro-drama and animation, iQIYI is leveraging established\nlong-form IPs, pairing top talent with diverse themes, and using AIGC to\naccelerate series development.\n\nIn variety shows, the platform maintains a robust portfolio of returning\nflagship franchises and creative originals, complemented by a co-investment\nprogram with Douyin to incubate premium creator-produced variety content and\ndiscover new creative voices.\n\nOnsite, representatives from iQIYI and Galaxy Arena announced that the 2026\niQIYI Scream Night will take place on December 5 at Galaxy Arena in Macao.\nUnder the two parties' strategic partnership, the event will return to Galaxy\nArena for another three-year residency from 2026 to 2028. As one of iQIYI's\nflagship annual entertainment events, Scream Night celebrates the year's\nstandout content and creators while highlighting major industry trends.\n\nPremium Content as Foundation, AI as Enabler\n\nAt the conference, iQIYI unveiled the trailer for its first full-length hybrid\nAI multi-season drama \"Immortals Over Mortal Love\". Leveraging NadouPro,\niQIYI's proprietary studio-grade production platform, the series seamlessly\nintegrates cutting-edge filmmaking technology with live-action performances by\nprofessional actors. The first season is slated to premiere in the fourth\nquarter of 2026, featuring 16 episodes of around 20 minutes each.\n\n\"This series will open a new chapter for iQIYI and the broader industry,\" Yu\nGONG said. \"This is not only a technological breakthrough, but a paradigm\nshift in content creation. AI is empowering our content creation across the\nboard, enhancing the efficiency of premium live-action production, expanding\nthe boundaries of long-form AIGC, improving content creation efficiency,\nenriching the ecosystem, and delivering more diverse entertainment experiences\nto users.\"\n\nThe commercial viability of long-form AIGC was validated by \"The Ferry Man\"\nseries, whose first two installments recouped their production costs within\nthe first week of release. The series generated more than RMB 8 million\n(approximately US$1.19 million) in cumulative platform revenue-sharing\nearnings in its first month.\n\nIn addition, several feature-length AIGC films from the \"Peter Pau • iQIYI\nFilm Theater\" were unveiled at the event, with genres spanning adventure,\nsuspense, action, romance, and animation. The initiative is designed to help\nmove AIGC from experimental shorts toward commercially viable feature-length\nproductions. From over 100 global submissions, nine projects were selected for\nproduction, with Academy Award-winning Cinematographer and Director Mr. Peter\nPau providing comprehensive guidance to ensure high-level professional\nstandards.\n\nUpgraded Marketing Powered by Data and Algorithm\n\nAt the event, iQIYI launched the industry's first big-data marketing system\ndesigned for household terminals, shifting the focus from individual behaviors\nto long-term family needs and life stages. The company also co-published the\n\"Content Touchpoint Value Research Report\" with Miaozhen Systems, China's\nleading intelligent marketing platform, offering data-driven insights into how\nbrand advertising translates into sustained business growth. By leveraging AI\n– from generative content creation to scalable in-drama product placements\n– iQIYI is evolving brand marketing from a cost-saving exercise into a\ndriver of measurable commercial effectiveness.\n\nLooking ahead, iQIYI remains committed to pioneering AI-driven innovation\nacross its content and marketing ecosystems. By fostering deep collaborations\nwith creators, brands, and industry partners, iQIYI aims to catalyze\nhigh-quality growth and redefine the entertainment landscape, delivering\nnext-generation premium experiences to audiences worldwide.\n\nContact:\niQIYI Press\npress@qiyi.com\n\n\n\n\n\n\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/iqiyi-ijoy-conference-2026-expanding-its-premium-slate-with-350-new-titles-and-entering-a-new-chapter-for-ai-powered-entertainment-302890134.html\n\nSOURCE iQIYI\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1996422/20260925015700EDT_image_1.jpg?id=OA2971009\nhttps://mmx.prnewswire.com/media/MS1996423/20260925015700EDT_image_3.jpg?id=OA2971010\nhttps://mmx.prnewswire.com/media/MS1996424/20260925015700EDT_image_2.jpg?id=OA2971011\nhttps://mmx.prnewswire.com/media/MS608184/iQIYI-New-Logo-Logo.jpg?id=OA2971012\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-25T07:55:26.002230227Z","server_sent_at_ms":1790322926002},"received_at":"2026-09-25T07:55:26.061Z","source_url":null},"analysis":{"id":"141610","press_release_id":"152808","analysis_json":{"industry":{"label":"Entertainment","sector":"Communication Services"},"redFlags":[],"eventType":"product_launch","narrative":"iQIYI unveiled a slate of more than 350 new titles for 2026-2027 at its iJOY Conference in Shanghai, spanning long-form dramas, short-form theaters, micro-dramas, animation, and variety shows.\n\nThe company framed AI as central to its strategy, premiering its first full-length hybrid AI drama 'Immortals Over Mortal Love' (Q4 2026 premiere) and noting that 'The Ferry Man' AIGC series recouped production costs within a week and earned over RMB 8 million (~US$1.19 million) in revenue-sharing in its first month.\n\nThe release is largely promotional, but the AIGC monetization data points offer early evidence that AI-produced content can generate revenue at iQIYI scale.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Early AIGC monetization proof point at iQIYI: 'The Ferry Man' recouped costs in week one with RMB 8M first-month revenue share."},"keyFigures":{"customDimensions":{"new_titles":"350+","ai_drama_episodes":"16 episodes of ~20 minutes each","global_submissions":"over 100","aigc_film_projects_selected":9,"ferry_man_revenue_share_first_month":"RMB 8 million (~US$1.19 million)"}},"quotedText":"This is not only a technological breakthrough, but a paradigm shift in content creation.","namedEntities":{"people":[{"name":"Yu GONG","role":"Founder and CEO"},{"name":"Xiaohui WANG","role":"Chief Content Officer"},{"name":"Peter Pau","role":"Academy Award-winning cinematographer/director, mentor for iQIYI Film Theater"}],"products":["Immortals Over Mortal Love","The Ferry Man","NadouPro","Peter Pau • iQIYI Film Theater","iQIYI Scream Night","Content Touchpoint Value Research Report"],"companies":[{"name":"iQIYI","ticker":"IQ","relationship":"filer"},{"name":"Douyin","relationship":"partner"},{"name":"Galaxy Arena","relationship":"partner"},{"name":"Miaozhen Systems","relationship":"partner"}],"dollarAmounts":[{"amount":"RMB 8 million (approximately US$1.19 million)","context":"cumulative platform revenue-sharing earnings of 'The Ferry Man' in its first month"}]},"materialImpact":{"score":2,"reasoning":"Promotional content-slate announcement at the company's own iJOY Conference: 350+ new titles and AI/AIGC strategy updates. No financial results, guidance, or capital events; strategic but largely boilerplate marketing."},"tickerRelevance":{"others":[],"primary":"IQ"},"globalImportance":25,"audienceRelevance":30,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"mid-cap ADR, foreign issuer","eventGravity":"promotional content slate, no financials","sectorWeight":"streaming/entertainment","retailFavoriteBoost":"modest"}},"event_type":"product_launch","event_type_secondary":["operations_update"],"sentiment":"bullish","material_impact_score":2,"narrative":"iQIYI unveiled a slate of more than 350 new titles for 2026-2027 at its iJOY Conference in Shanghai, spanning long-form dramas, short-form theaters, micro-dramas, animation, and variety shows.\n\nThe company framed AI as central to its strategy, premiering its first full-length hybrid AI drama 'Immortals Over Mortal Love' (Q4 2026 premiere) and noting that 'The Ferry Man' AIGC series recouped production costs within a week and earned over RMB 8 million (~US$1.19 million) in revenue-sharing in its first month.\n\nThe release is largely promotional, but the AIGC monetization data points offer early evidence that AI-produced content can generate revenue at iQIYI scale.","key_figures":{"customDimensions":{"new_titles":"350+","ai_drama_episodes":"16 episodes of ~20 minutes each","global_submissions":"over 100","aigc_film_projects_selected":9,"ferry_man_revenue_share_first_month":"RMB 8 million (~US$1.19 million)"}},"named_entities":{"people":[{"name":"Yu GONG","role":"Founder and CEO"},{"name":"Xiaohui WANG","role":"Chief Content Officer"},{"name":"Peter Pau","role":"Academy Award-winning cinematographer/director, mentor for iQIYI Film Theater"}],"products":["Immortals Over Mortal Love","The Ferry Man","NadouPro","Peter Pau • iQIYI Film Theater","iQIYI Scream Night","Content Touchpoint Value Research Report"],"companies":[{"name":"iQIYI","ticker":"IQ","relationship":"filer"},{"name":"Douyin","relationship":"partner"},{"name":"Galaxy Arena","relationship":"partner"},{"name":"Miaozhen Systems","relationship":"partner"}],"dollarAmounts":[{"amount":"RMB 8 million (approximately US$1.19 million)","context":"cumulative platform revenue-sharing earnings of 'The Ferry Man' in its first month"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-25T07:55:36.688Z","global_importance":25,"audience_relevance":30,"importance_components":{"tickerTier":"mid-cap ADR, foreign issuer","eventGravity":"promotional content slate, no financials","sectorWeight":"streaming/entertainment","retailFavoriteBoost":"modest"}},"durationMs":10609,"modelName":"glm-5.3-flashx"}}