{"success":true,"data":{"pressRelease":{"id":"154728","rtpr_id":"nPreLX38Ja-20260929","ticker":"1066","exchange":"HKEX","all_tickers":["1066"],"title":"Experience Abu Dhabi: Wego and DCT Abu Dhabi Drive Regional Travel Demand","author":"PR Newswire","published_at":"2026-09-29T04:30:02.460Z","article_body":"Experience Abu Dhabi: Wego and DCT Abu Dhabi Drive Regional Travel Demand\nPR Newswire\n\nDUBAI, UAE, Sept. 29, 2026\n\nDUBAI, UAE, Sept. 29, 2026 /PRNewswire/ -- Wego, the number 1 travel app and\nthe largest online travel marketplace in the Middle East and North Africa\n(MENA), has partnered with the Department of Culture and Tourism – Abu Dhabi\n(DCT Abu Dhabi) to spotlight the UAE capital as one of the region's most\ncompelling and culturally rich destinations.\n\n\n\nThe strategic collaboration will inspire travelers across the MENA region to\nrediscover Abu Dhabi's unique blend of heritage, nature, and world-class\nentertainment. Through targeted digital campaigns and data-driven\nstorytelling, Wego will position Abu Dhabi at the forefront of regional travel\nconsideration, connecting high-intent travelers directly to bookable flights\nand stays.\n\nFrom the architectural grandeur of Sheikh Zayed Grand Mosque and the artistic\nmastery of Louvre Abu Dhabi to the pristine shores of Saadiyat Island and the\nadrenaline of Yas Island's theme parks, Abu Dhabi offers a seamless fusion of\nauthenticity and innovation. Whether exploring the UNESCO-listed oases of Al\nAin Region or venturing into the sweeping dunes of the Rub' al Khali, visitors\ncan experience a destination that delivers both depth and diversity.\n\nMamoun Hmidan, Chief Business Officer at Wego, said: \"Abu Dhabi continues to\nset the benchmark for regional tourism, seamlessly uniting rich heritage with\ntransformative, future-ready experiences. Through our partnership with DCT Abu\nDhabi, we are leveraging Wego's market intelligence and reach across MENA to\ninspire travelers and convert that inspiration into seamless bookings. We are\nproud to support Abu Dhabi's tourism vision by connecting millions of\ntravelers to experiences that are both authentic and extraordinary.\"\n\nWith strong air connectivity, world-class hospitality, and a dynamic cultural\nand entertainment landscape, Abu Dhabi is increasingly capturing the attention\nof regional travelers seeking accessible yet enriching escapes.\n\nAbdulla Yousuf, Director of International Operations at DCT Abu Dhabi, added:\n\"Our collaboration with Wego enables us to amplify Abu Dhabi's diverse\noffering to a highly engaged regional audience. As demand grows for\nmeaningful, culturally immersive experiences closer to home, Abu Dhabi is\nalways ready to welcome travelers with exceptional infrastructure, rich\nheritage, and a year-round calendar of world-class events.\"\n\nTogether, Wego and DCT Abu Dhabi are accelerating this momentum combining\ndestination expertise with advanced travel technology to inspire discovery and\ndrive measurable growth for the UAE capital.\n\nAbout Wego\n\nWego is the number one travel app and the largest online travel marketplace in\nthe Middle East and North Africa (MENA). Combining a dynamic travel\nmarketplace with on-platform bookings, Wego enables travelers to easily\nsearch, compare, and book flights and hotels across hundreds of airlines,\nhotels, and online travel agencies. Beyond its B2C marketplace, Wego also\noperates WegoPro, a next-generation business travel platform, and WegoBeds, a\nMENA-focused bedbank. The company is dual-headquartered in Singapore and Dubai\nwith offices in Bangalore and Mumbai.\n\nFor more information, visit www.wego.com\n\nView original content to download\nmultimedia:https://www.prnewswire.co.uk/news-releases/experience-abu-dhabi-wego-and-dct-abu-dhabi-drive-regional-travel-demand-302890287.html\n\n\n\nMedia Contact: Nadine AbdelKhalek, Director of Public Relations, Mobile: +971509269669, Email: nadine@wego.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1995988/From-left-to-right-Mamoun-Hmidan-Chief-Business-Officer-at-Wego-and-Saleh.jpg?id=OA2971222\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPreLX38Ja-20260929","title":"Experience Abu Dhabi: Wego and DCT Abu Dhabi Drive Regional Travel Demand","author":"PR Newswire","ticker":"1066","created":"2026-09-29T04:30:02.460Z","tickers":["1066"],"exchange":"HKEX","article_body":"Experience Abu Dhabi: Wego and DCT Abu Dhabi Drive Regional Travel Demand\nPR Newswire\n\nDUBAI, UAE, Sept. 29, 2026\n\nDUBAI, UAE, Sept. 29, 2026 /PRNewswire/ -- Wego, the number 1 travel app and\nthe largest online travel marketplace in the Middle East and North Africa\n(MENA), has partnered with the Department of Culture and Tourism – Abu Dhabi\n(DCT Abu Dhabi) to spotlight the UAE capital as one of the region's most\ncompelling and culturally rich destinations.\n\n\n\nThe strategic collaboration will inspire travelers across the MENA region to\nrediscover Abu Dhabi's unique blend of heritage, nature, and world-class\nentertainment. Through targeted digital campaigns and data-driven\nstorytelling, Wego will position Abu Dhabi at the forefront of regional travel\nconsideration, connecting high-intent travelers directly to bookable flights\nand stays.\n\nFrom the architectural grandeur of Sheikh Zayed Grand Mosque and the artistic\nmastery of Louvre Abu Dhabi to the pristine shores of Saadiyat Island and the\nadrenaline of Yas Island's theme parks, Abu Dhabi offers a seamless fusion of\nauthenticity and innovation. Whether exploring the UNESCO-listed oases of Al\nAin Region or venturing into the sweeping dunes of the Rub' al Khali, visitors\ncan experience a destination that delivers both depth and diversity.\n\nMamoun Hmidan, Chief Business Officer at Wego, said: \"Abu Dhabi continues to\nset the benchmark for regional tourism, seamlessly uniting rich heritage with\ntransformative, future-ready experiences. Through our partnership with DCT Abu\nDhabi, we are leveraging Wego's market intelligence and reach across MENA to\ninspire travelers and convert that inspiration into seamless bookings. We are\nproud to support Abu Dhabi's tourism vision by connecting millions of\ntravelers to experiences that are both authentic and extraordinary.\"\n\nWith strong air connectivity, world-class hospitality, and a dynamic cultural\nand entertainment landscape, Abu Dhabi is increasingly capturing the attention\nof regional travelers seeking accessible yet enriching escapes.\n\nAbdulla Yousuf, Director of International Operations at DCT Abu Dhabi, added:\n\"Our collaboration with Wego enables us to amplify Abu Dhabi's diverse\noffering to a highly engaged regional audience. As demand grows for\nmeaningful, culturally immersive experiences closer to home, Abu Dhabi is\nalways ready to welcome travelers with exceptional infrastructure, rich\nheritage, and a year-round calendar of world-class events.\"\n\nTogether, Wego and DCT Abu Dhabi are accelerating this momentum combining\ndestination expertise with advanced travel technology to inspire discovery and\ndrive measurable growth for the UAE capital.\n\nAbout Wego\n\nWego is the number one travel app and the largest online travel marketplace in\nthe Middle East and North Africa (MENA). Combining a dynamic travel\nmarketplace with on-platform bookings, Wego enables travelers to easily\nsearch, compare, and book flights and hotels across hundreds of airlines,\nhotels, and online travel agencies. Beyond its B2C marketplace, Wego also\noperates WegoPro, a next-generation business travel platform, and WegoBeds, a\nMENA-focused bedbank. The company is dual-headquartered in Singapore and Dubai\nwith offices in Bangalore and Mumbai.\n\nFor more information, visit www.wego.com\n\nView original content to download\nmultimedia:https://www.prnewswire.co.uk/news-releases/experience-abu-dhabi-wego-and-dct-abu-dhabi-drive-regional-travel-demand-302890287.html\n\n\n\nMedia Contact: Nadine AbdelKhalek, Director of Public Relations, Mobile: +971509269669, Email: nadine@wego.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1995988/From-left-to-right-Mamoun-Hmidan-Chief-Business-Officer-at-Wego-and-Saleh.jpg?id=OA2971222\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-29T04:30:02.52814863Z","server_sent_at_ms":1790656202528},"received_at":"2026-09-29T04:30:02.599Z","source_url":null},"analysis":{"id":"143485","press_release_id":"154728","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"partnership","narrative":"Wego, the largest online travel marketplace in MENA, announced a strategic partnership with the Department of Culture and Tourism – Abu Dhabi to promote the UAE capital to regional travelers.\n\nThe collaboration uses targeted digital campaigns and data-driven storytelling to connect high-intent MENA travelers directly to bookable flights and stays in Abu Dhabi.\n\nNo financial terms were disclosed; the deal is a marketing partnership that modestly supports Wego's marketplace demand rather than a material commercial contract.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Wego deepens its GCC destination-marketing footprint with DCT Abu Dhabi tie-up -- incremental, non-financial partnership."},"keyFigures":{},"quotedText":"Through our partnership with DCT Abu Dhabi, we are leveraging Wego's market intelligence and reach across MENA to inspire travelers and convert that inspiration into seamless bookings.","namedEntities":{"people":[{"name":"Mamoun Hmidan","role":"Chief Business Officer at Wego"},{"name":"Abdulla Yousuf","role":"Director of International Operations at DCT Abu Dhabi"},{"name":"Nadine AbdelKhalek","role":"Director of Public Relations, Wego"}],"products":["WegoPro","WegoBeds"],"companies":[{"name":"Wego","relationship":"filer/partner"},{"name":"Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Marketing/distribution partnership between Wego and DCT Abu Dhabi to promote regional tourism. No financial terms, bookings, or revenue figures disclosed; it is a promotional collaboration rather than a material commercial contract."},"tickerRelevance":{"others":[],"primary":"1066"},"globalImportance":12,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"private-company","eventGravity":"marketing-partnership-no-terms","geographicFocus":"MENA","householdBrandBoost":false}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Wego, the largest online travel marketplace in MENA, announced a strategic partnership with the Department of Culture and Tourism – Abu Dhabi to promote the UAE capital to regional travelers.\n\nThe collaboration uses targeted digital campaigns and data-driven storytelling to connect high-intent MENA travelers directly to bookable flights and stays in Abu Dhabi.\n\nNo financial terms were disclosed; the deal is a marketing partnership that modestly supports Wego's marketplace demand rather than a material commercial contract.","key_figures":{},"named_entities":{"people":[{"name":"Mamoun Hmidan","role":"Chief Business Officer at Wego"},{"name":"Abdulla Yousuf","role":"Director of International Operations at DCT Abu Dhabi"},{"name":"Nadine AbdelKhalek","role":"Director of Public Relations, Wego"}],"products":["WegoPro","WegoBeds"],"companies":[{"name":"Wego","relationship":"filer/partner"},{"name":"Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-29T04:30:07.906Z","global_importance":12,"audience_relevance":10,"importance_components":{"tickerTier":"private-company","eventGravity":"marketing-partnership-no-terms","geographicFocus":"MENA","householdBrandBoost":false}},"durationMs":5294,"modelName":"glm-5.3-flashx"}}