{"success":true,"data":{"pressRelease":{"id":"154937","rtpr_id":"nPn8PXjzFa-20260929","ticker":"HRL","exchange":"NYSE","all_tickers":["HRL"],"title":"Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring","author":"PR Newswire","published_at":"2026-09-29T10:00:04.451Z","article_body":"Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring\nPR Newswire\n\nAUSTIN, Minn., Sept. 29, 2026\n\nThree new Peanutters will travel the country in the 26-foot-long NUTmobile\nbeginning in June 2027\n\n * The PLANTERS® NUTmobile is hiring three Peanutters to hit the salty streets\nin June 2027.\n * Applications are open through Nov. 1. College graduates can apply for this\nonce in a lifetime opportunity with a resume and creative video.\n * Peanutters travel the country in the NUTmobile, create social media content,\nwork with media and execute events, while earning a salary and benefits.\nAUSTIN, Minn., Sept. 29, 2026 /PRNewswire/ -- The PLANTERS(®)\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=1411705389&u=https%3A%2F%2Fwww.planters.com%2F&a=PLANTERS%C2%AE)\n NUTmobile is hitting the road again, and the PLANTERS(®) brand is seeking\nthree adventurous Peanutters to join the ride beginning in June 2027.\n\nThe NUTmobile is a 26-foot-long peanut on wheels and the center of a\nyear-round experiential marketing program. Peanutters drive the NUTmobile,\ncreate social media content, plan and execute hundreds of events and stops,\nconnect with local and national media and surprise and delight brand fans\nacross the country.\n\nOne Shell of an Opportunity\nThe PLANTERS(® )brand is seeking college graduates who are engaging\nstorytellers, confident communicators and savvy social content creators with a\nwillingness to jump into nutty situations. Prospective Peanutters must submit\na resume and short video showing what they would bring to the role. Creativity\nand humor are highly encouraged.\n\nTravel enthusiasts with an appetite for adventure and salty snacks are\nencouraged to apply at BeAPeanutter.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=967467621&u=https%3A%2F%2Fwww.plantersnutmobile.com%2F&a=BeAPeanutter.com)\n through Nov. 1, 2026.\n\n\"The Peanutters have an incredible opportunity to take the brand on the road\nwhile gaining experiences they'll remember long after the job is over,\" said\nPatrick Horbas, director of marketing for the PLANTERS® brand. \"They get to\ntravel, meet people from all over, experience some unique events and make\nconnections along the way. It's a chance to step outside their everyday\nroutine, have some fun and be part of something that's unlike any other job.\"\n\nFor Those Who Go Nuts for a Road Trip\nTrade in a desk job for a year in the driver's seat. Peanutters crisscross the\ncountry bringing the PLANTERS(®) brand to life at sporting events,\nfestivals, college campuses, community events and more. Last year's class of\nPeanutters traveled to 41 states and logged over 30,000 miles on their\njourney, all while receiving an annual salary, full-time benefits, generous\nmeal and travel stipends and real-world marketing and PR experience.\n\nWhen the road trip rolls to its final stop, Peanutters are encouraged to apply\nfor full-time roles at Hormel Foods to continue their careers.\n\nIn a Nutshell\nThis isn't your typical entry-level role — it's a once-in-a-lifetime\nadventure featuring a 26-foot-long peanut on wheels. From unexpected\nencounters to unforgettable road trip moments, no two days on the road are the\nsame. Along the way, Peanutters gain valuable real-world experience in a\nmarketing, public relations, content creation and communication while making\nmemories and friendships that can last a lifetime.\n\nTo Be or Nut to Be\nReady to throw your name in the top hat? Apply now at BeAPeanutter.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=2209005807&u=https%3A%2F%2Fekkh.fa.us2.oraclecloud.com%2FhcmUI%2FCandidateExperience%2Fen%2Fsites%2FCX_2002%2Fjob%2F31629%2F%3Futm_medium%3Djobshare%26utm_source%3DExternal%2BJob%2BShare&a=BeAPeanutter.com)\nand get ready to go nuts.\n\nAbout the PLANTERS(®) Brand\nFounded in 1906 in Wilkes-Barre, Pa., the Planters® brand has been the\nultimate snacking solution for consumers for over a century with a vast\nportfolio of peanuts, snackable nut mixes, seeds and so much more. No matter\nwhat you're craving — salted, unsalted, dry roasted, honey roasted, whole\nnuts, half nuts, peanuts, mixed nuts — Planters® products have you covered.\nThe Planters® brand, which has been owned by Hormel Foods Corporation (NYSE:\nHRL) since 2021, is also home to the beloved Mr. Peanut® character, who is\ncurrently touring the salty streets of America in his world-famous NUTmobile.\nFans of the Planters® brand can request the world's largest peanut on wheels\nby submitting a request at plantersnutmobile.com. For more information on all\nPlanters® products, visit planters.com.\n\nAbout Hormel Foods\nHormel Foods Corporation, based in Austin, Minnesota, is a global branded food\ncompany with over $12 billion in annual revenue. Its brands include\nPLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®,\nWHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30\nother beloved brands. The Company is a member of the S&P 500 Index and the\nS&P 500 Dividend Aristocrats, was named one of the best companies to work\nfor by U.S. News & World Report and one of America's most responsible\ncompanies by Newsweek, was recognized by TIME magazine as one of the World's\nBest Companies and has received numerous other awards and accolades for its\ncorporate responsibility and community service efforts. For more information,\nvisit hormelfoods.com.\n\nFrequently Asked Questions\n\nHow do I apply to become a 2027 PLANTERS® Peanutter?\nApplicants can apply at BeAPeanutter.com through Nov. 1, 2026. Applicants must\nsubmit a resume and a short, creative video showing what they would bring to\nthe role.\n\nWhat does a Peanutter do?\nPeanutters travel across the country in the 26-foot-long NUTmobile, creating\nsocial media content, working with local and national media, planning and\nexecuting events and connecting with PLANTERS® brand fans along the way.\n\nWhere do Peanutters travel?\nPeanutters travel throughout the United States, making stops at sporting\nevents, festivals, college campuses, community events and other destinations.\nThe 2026 class traveled to 41 states and met more than 160,000 people.\n\nIs the Peanutter position a paid job?\nYes. The Peanutter position is a paid, full-time role. Peanutters receive an\nannual salary, full-time benefits and generous meal and travel stipends.\n\nWhen does the 2027 Peanutter job begin?\nThe 2027 Peanutter class will begin traveling in the NUTmobile in June 2027.\n\nWho is eligible to become a Peanutter?\nThe PLANTERS® brand is seeking college graduates who are engaging\nstorytellers, confident communicators and savvy social content creators.\nApplicants should also be comfortable traveling extensively and representing\nthe PLANTERS® brand at events and in local and national media.\n\nContact:\nHormel Foods\nmedia@hormel.com (mailto:media@hormel.com)\nCatherine Maddrey\ncatherine.maddrey@omc.com (mailto:catherine.maddrey@omc.com)\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/want-to-drive-a-giant-peanut-the-planters-brand-is-hiring-302891776.html\n(https://www.prnewswire.com/news-releases/want-to-drive-a-giant-peanut-the-planters-brand-is-hiring-302891776.html)\n\nSOURCE Hormel Foods Corporation\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1997569/Peanutter-Applications.jpg?id=OA2974032\nhttps://mmx.prnewswire.com/media/MS1997602/NUTMOBILE-RELEASE-PHOTO.jpg?id=OA2974130\nhttps://mmx.prnewswire.com/media/MS1074012/Hormel-Foods-Logo.jpg?id=OA2974022\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8PXjzFa-20260929","title":"Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring","author":"PR Newswire","ticker":"HRL","created":"2026-09-29T10:00:04.451Z","tickers":["HRL"],"exchange":"NYSE","article_body":"Want to Drive a Giant Peanut? The PLANTERS® Brand Is Hiring\nPR Newswire\n\nAUSTIN, Minn., Sept. 29, 2026\n\nThree new Peanutters will travel the country in the 26-foot-long NUTmobile\nbeginning in June 2027\n\n * The PLANTERS® NUTmobile is hiring three Peanutters to hit the salty streets\nin June 2027.\n * Applications are open through Nov. 1. College graduates can apply for this\nonce in a lifetime opportunity with a resume and creative video.\n * Peanutters travel the country in the NUTmobile, create social media content,\nwork with media and execute events, while earning a salary and benefits.\nAUSTIN, Minn., Sept. 29, 2026 /PRNewswire/ -- The PLANTERS(®)\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=1411705389&u=https%3A%2F%2Fwww.planters.com%2F&a=PLANTERS%C2%AE)\n NUTmobile is hitting the road again, and the PLANTERS(®) brand is seeking\nthree adventurous Peanutters to join the ride beginning in June 2027.\n\nThe NUTmobile is a 26-foot-long peanut on wheels and the center of a\nyear-round experiential marketing program. Peanutters drive the NUTmobile,\ncreate social media content, plan and execute hundreds of events and stops,\nconnect with local and national media and surprise and delight brand fans\nacross the country.\n\nOne Shell of an Opportunity\nThe PLANTERS(® )brand is seeking college graduates who are engaging\nstorytellers, confident communicators and savvy social content creators with a\nwillingness to jump into nutty situations. Prospective Peanutters must submit\na resume and short video showing what they would bring to the role. Creativity\nand humor are highly encouraged.\n\nTravel enthusiasts with an appetite for adventure and salty snacks are\nencouraged to apply at BeAPeanutter.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=967467621&u=https%3A%2F%2Fwww.plantersnutmobile.com%2F&a=BeAPeanutter.com)\n through Nov. 1, 2026.\n\n\"The Peanutters have an incredible opportunity to take the brand on the road\nwhile gaining experiences they'll remember long after the job is over,\" said\nPatrick Horbas, director of marketing for the PLANTERS® brand. \"They get to\ntravel, meet people from all over, experience some unique events and make\nconnections along the way. It's a chance to step outside their everyday\nroutine, have some fun and be part of something that's unlike any other job.\"\n\nFor Those Who Go Nuts for a Road Trip\nTrade in a desk job for a year in the driver's seat. Peanutters crisscross the\ncountry bringing the PLANTERS(®) brand to life at sporting events,\nfestivals, college campuses, community events and more. Last year's class of\nPeanutters traveled to 41 states and logged over 30,000 miles on their\njourney, all while receiving an annual salary, full-time benefits, generous\nmeal and travel stipends and real-world marketing and PR experience.\n\nWhen the road trip rolls to its final stop, Peanutters are encouraged to apply\nfor full-time roles at Hormel Foods to continue their careers.\n\nIn a Nutshell\nThis isn't your typical entry-level role — it's a once-in-a-lifetime\nadventure featuring a 26-foot-long peanut on wheels. From unexpected\nencounters to unforgettable road trip moments, no two days on the road are the\nsame. Along the way, Peanutters gain valuable real-world experience in a\nmarketing, public relations, content creation and communication while making\nmemories and friendships that can last a lifetime.\n\nTo Be or Nut to Be\nReady to throw your name in the top hat? Apply now at BeAPeanutter.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784269-1&h=2209005807&u=https%3A%2F%2Fekkh.fa.us2.oraclecloud.com%2FhcmUI%2FCandidateExperience%2Fen%2Fsites%2FCX_2002%2Fjob%2F31629%2F%3Futm_medium%3Djobshare%26utm_source%3DExternal%2BJob%2BShare&a=BeAPeanutter.com)\nand get ready to go nuts.\n\nAbout the PLANTERS(®) Brand\nFounded in 1906 in Wilkes-Barre, Pa., the Planters® brand has been the\nultimate snacking solution for consumers for over a century with a vast\nportfolio of peanuts, snackable nut mixes, seeds and so much more. No matter\nwhat you're craving — salted, unsalted, dry roasted, honey roasted, whole\nnuts, half nuts, peanuts, mixed nuts — Planters® products have you covered.\nThe Planters® brand, which has been owned by Hormel Foods Corporation (NYSE:\nHRL) since 2021, is also home to the beloved Mr. Peanut® character, who is\ncurrently touring the salty streets of America in his world-famous NUTmobile.\nFans of the Planters® brand can request the world's largest peanut on wheels\nby submitting a request at plantersnutmobile.com. For more information on all\nPlanters® products, visit planters.com.\n\nAbout Hormel Foods\nHormel Foods Corporation, based in Austin, Minnesota, is a global branded food\ncompany with over $12 billion in annual revenue. Its brands include\nPLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®,\nWHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30\nother beloved brands. The Company is a member of the S&P 500 Index and the\nS&P 500 Dividend Aristocrats, was named one of the best companies to work\nfor by U.S. News & World Report and one of America's most responsible\ncompanies by Newsweek, was recognized by TIME magazine as one of the World's\nBest Companies and has received numerous other awards and accolades for its\ncorporate responsibility and community service efforts. For more information,\nvisit hormelfoods.com.\n\nFrequently Asked Questions\n\nHow do I apply to become a 2027 PLANTERS® Peanutter?\nApplicants can apply at BeAPeanutter.com through Nov. 1, 2026. Applicants must\nsubmit a resume and a short, creative video showing what they would bring to\nthe role.\n\nWhat does a Peanutter do?\nPeanutters travel across the country in the 26-foot-long NUTmobile, creating\nsocial media content, working with local and national media, planning and\nexecuting events and connecting with PLANTERS® brand fans along the way.\n\nWhere do Peanutters travel?\nPeanutters travel throughout the United States, making stops at sporting\nevents, festivals, college campuses, community events and other destinations.\nThe 2026 class traveled to 41 states and met more than 160,000 people.\n\nIs the Peanutter position a paid job?\nYes. The Peanutter position is a paid, full-time role. Peanutters receive an\nannual salary, full-time benefits and generous meal and travel stipends.\n\nWhen does the 2027 Peanutter job begin?\nThe 2027 Peanutter class will begin traveling in the NUTmobile in June 2027.\n\nWho is eligible to become a Peanutter?\nThe PLANTERS® brand is seeking college graduates who are engaging\nstorytellers, confident communicators and savvy social content creators.\nApplicants should also be comfortable traveling extensively and representing\nthe PLANTERS® brand at events and in local and national media.\n\nContact:\nHormel Foods\nmedia@hormel.com (mailto:media@hormel.com)\nCatherine Maddrey\ncatherine.maddrey@omc.com (mailto:catherine.maddrey@omc.com)\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/want-to-drive-a-giant-peanut-the-planters-brand-is-hiring-302891776.html\n(https://www.prnewswire.com/news-releases/want-to-drive-a-giant-peanut-the-planters-brand-is-hiring-302891776.html)\n\nSOURCE Hormel Foods Corporation\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1997569/Peanutter-Applications.jpg?id=OA2974032\nhttps://mmx.prnewswire.com/media/MS1997602/NUTMOBILE-RELEASE-PHOTO.jpg?id=OA2974130\nhttps://mmx.prnewswire.com/media/MS1074012/Hormel-Foods-Logo.jpg?id=OA2974022\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-29T10:00:04.512445804Z","server_sent_at_ms":1790676004512},"received_at":"2026-09-29T10:00:04.562Z","source_url":"https://www.prnewswire.com/news-releases/want-to-drive-a-giant-peanut-the-planters-brand-is-hiring-302891776.html"},"analysis":{"id":"143686","press_release_id":"154937","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"other","narrative":"Hormel Foods' PLANTERS brand is recruiting three college graduates, called Peanutters, to drive the 26-foot NUTmobile on a year-long experiential marketing tour beginning June 2027.\n\nApplications are open through Nov. 1, 2026; the role pays a salary with full benefits, and last year's class visited 41 states, logged over 30,000 miles, and met more than 160,000 people.\n\nThe release is promotional recruitment content with no financial or operational implications for HRL, though it reinforces Hormel's consumer brand-engagement strategy.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Lighthearted brand-marketing recruitment story; suppress for financial feeds, optionally surface in consumer-brand/retail-oddity channels."},"keyFigures":{"customDimensions":{"program_start":"June 2027","annual_revenue":"$12 billion","people_met_2026":"more than 160,000","peanutters_hiring":3,"miles_traveled_2026":"over 30,000","states_visited_2026":41,"application_deadline":"Nov. 1, 2026","nutmobile_length_feet":26}},"quotedText":"The Peanutters have an incredible opportunity to take the brand on the road while gaining experiences they'll remember long after the job is over","namedEntities":{"people":[{"name":"Patrick Horbas","role":"Director of Marketing, PLANTERS brand"},{"name":"Catherine Maddrey","role":"media contact"}],"products":["NUTmobile","Mr. Peanut","PLANTERS snacks","SKIPPY","SPAM","APPLEGATE","JENNIE-O"],"companies":[{"name":"Hormel Foods Corporation","ticker":"HRL","relationship":"filer / owner of PLANTERS brand"},{"name":"PLANTERS","relationship":"brand owned by Hormel Foods since 2021"}],"dollarAmounts":[{"amount":"$12 billion","context":"Hormel Foods annual revenue (about section)"}]},"materialImpact":{"score":1,"reasoning":"This is a brand-marketing recruitment release for the PLANTERS NUTmobile experiential program. It has no earnings, guidance, M&A, regulatory, or balance-sheet implications for Hormel Foods."},"tickerRelevance":{"others":[],"primary":"HRL"},"globalImportance":5,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"sp500_staples","eventGravity":"brand_marketing_recruitment","issuerAuthored":true,"householdBrandBoost":"Planters is a household name, but the event itself is non-financial"}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Hormel Foods' PLANTERS brand is recruiting three college graduates, called Peanutters, to drive the 26-foot NUTmobile on a year-long experiential marketing tour beginning June 2027.\n\nApplications are open through Nov. 1, 2026; the role pays a salary with full benefits, and last year's class visited 41 states, logged over 30,000 miles, and met more than 160,000 people.\n\nThe release is promotional recruitment content with no financial or operational implications for HRL, though it reinforces Hormel's consumer brand-engagement strategy.","key_figures":{"customDimensions":{"program_start":"June 2027","annual_revenue":"$12 billion","people_met_2026":"more than 160,000","peanutters_hiring":3,"miles_traveled_2026":"over 30,000","states_visited_2026":41,"application_deadline":"Nov. 1, 2026","nutmobile_length_feet":26}},"named_entities":{"people":[{"name":"Patrick Horbas","role":"Director of Marketing, PLANTERS brand"},{"name":"Catherine Maddrey","role":"media contact"}],"products":["NUTmobile","Mr. Peanut","PLANTERS snacks","SKIPPY","SPAM","APPLEGATE","JENNIE-O"],"companies":[{"name":"Hormel Foods Corporation","ticker":"HRL","relationship":"filer / owner of PLANTERS brand"},{"name":"PLANTERS","relationship":"brand owned by Hormel Foods since 2021"}],"dollarAmounts":[{"amount":"$12 billion","context":"Hormel Foods annual revenue (about section)"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-29T10:00:11.438Z","global_importance":5,"audience_relevance":15,"importance_components":{"tickerTier":"sp500_staples","eventGravity":"brand_marketing_recruitment","issuerAuthored":true,"householdBrandBoost":"Planters is a household name, but the event itself is non-financial"}},"durationMs":6598,"modelName":"glm-5.3-flashx"}}