{"success":true,"data":{"pressRelease":{"id":"155123","rtpr_id":"nBw83yND2a-20260929","ticker":"XBOTF","exchange":"OTC","all_tickers":["XBOTF","XBOT"],"title":"Realbotix Appoints David Binkowski as Chief Marketing Officer","author":"Business Wire","published_at":"2026-09-29T11:30:00.156Z","article_body":"Realbotix Appoints David Binkowski as Chief Marketing Officer\n\nVeteran marketer who has driven more than $300 million in pre-order and\ne-commerce sales joins Realbotix on a fractional basis to launch new Echo\nSeries Robots.\n\nRealbotix Corp\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Frealbotix.com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix+Corp&index=1&md5=55e1be363830fe9e81d5b954c9117e5c)\n. (TSX-V: XBOT) (Frankfurt: 76M0.F) (OTC: XBOTF) (“Realbotix” or the\n“Company”), a leading developer of humanoid robots and AI systems,\nannounces the appointment of David Binkowski as fractional Chief Marketing\nOfficer, through his firm, Large Media LLC. Binkowski will lead marketing for\nRealbotix’s still unreleased Echo humanoid robots. The Echo series will be\navailable for direct-to-consumer orders in the coming weeks.\n\nIn the role, Binkowski oversees the Echo go-to-market strategy, including paid\nmedia, public relations, digital strategy, content and community for the\nCompany’s direct reservation program and volume sales to organizations. He\nreports to the Chief Executive Officer, Andrew Kiguel.\n\n“Echo represents the introduction of a Realbotix direct-to-consumer online\nstrategy,” said Andrew Kiguel, CEO of Realbotix. “David is experienced in\nlaunching consumer hardware before and has driven hundreds of millions in\ne-commerce sales. We are excited to add his expertise to our upcoming\nlaunch.”\n\nBinkowski is President of Large Media LLC, a strategic marketing practice\nserving founder-led companies. Over a career of more than 25 years, he has\ndriven more than $300 million in pre-order and e-commerce sales for clients,\nincluding consumer hardware launches for Tile, Osmo and Sproutling. His B2B\nexperience includes financial services and payments companies such as North\nAmerican Bancard, as well as founder-led B2B services firms he currently\nadvises as a fractional CMO. His brand work includes Procter & Gamble,\nCiti, American Express and Wells Fargo.\n\n“Humanoid robotics is at a pivotal stage as the technology is moving toward\nbroader consideration by buyers for home and workplace applications,” said\nBinkowski. “Realbotix has unique robots that look lifelike and have\npersonality. My job is to make sure everyone who reserves an Echo, whether for\ntheir home or their organization, knows exactly what they’re getting and why\nit’s worth being early.”\n\nAbout Realbotix \n\nRealbotix Corp. is a U.S. based innovator of humanoid robots and embodied AI\nsystems designed for natural human interaction. Manufactured in the United\nStates, Realbotix’s patented technologies enable lifelike facial\nexpressions, fluid movement, vision systems, and advanced social engagement.\nThe Company’s platforms are developed for applications in healthcare,\neducation, service industries, and consumer markets. For more information,\nvisit www.realbotix.ai\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.realbotix.ai%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=www.realbotix.ai&index=2&md5=8cdd072fb791509687402e7e84d4cb07)\n.\n\nRealbotix.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frealbotix.com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix.com&index=3&md5=4462cec306c311135a7e49514c24d669)\n: Product site\n\nRealbotix.AI\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frealbotix.ai%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix.AI&index=4&md5=8dfc8120051d3128f114ba5424f80b96)\n: Corporate and Investor site\n\nKeep up-to-date on Realbotix developments by joining our online communities on\nTwitter\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FRealbotixCorp&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Twitter&index=5&md5=de2a8d65b0b7e2cf46f6612f5b51d481)\n, LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftokens-com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=LinkedIn&index=6&md5=b3d0aedfa5b8a99cb6dff311ba3a75f4)\n, and YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fc%2FTokenscom%2Ffeatured&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=YouTube&index=7&md5=5e0b2e5b0183fb16abb3e90b8a3f28a2)\n.\n\nFollow Aria, our humanoid robot, on X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FMs_Xbot&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=X&index=8&md5=64bb33b2a00efbbc6c9df3aa2e930fac)\n, Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fms_xbot%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Instagram&index=9&md5=399a2c347f387a24de83be9a9353239d)\n, and TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40ms_xbot%3F_t%3D8obdM6vBDQO%26_r%3D1&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=TikTok&index=10&md5=a13fb043410dddc26678a9166515b1b7)\n.\n\nForward-Looking Statements \n\nThis news release contains forward-looking statements and information within\nthe meaning of applicable securities laws, including management’s\nobjectives, strategies, beliefs, and intentions. Forward-looking statements\nare often, but not always, identified by words such as “may,” “will,”\n“plan,” “expect,” “anticipate,” “estimate,” “intend,”\n“believe,” or similar expressions referring to future events or results.\n\nThese forward-looking statements are based on management’s current opinions\nand expectations and are subject to known and unknown risks, uncertainties,\nand other factors that may cause actual results, levels of activity,\nperformance, or achievements to be materially different from those expressed\nor implied by such statements.\n\nReaders are cautioned not to place undue reliance on forward-looking\nstatements. Although management believes that the expectations reflected in\nthese forward-looking statements are reasonable, there can be no assurance\nthat such expectations will prove to be correct.\n\nAll forward-looking statements are subject to the risks and uncertainties\ndetailed in the Company’s continuous disclosure filings available at\nwww.sedarplus.ca\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sedarplus.ca%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=www.sedarplus.ca&index=11&md5=d792b7edee0b6f7f99fe3108b29d79f5)\n. The Company assumes no obligation to update or revise any forward-looking\nstatements, whether as a result of new information, future events, or\notherwise, except as required by applicable law.\n\nNeither the TSX Venture Exchange nor its Regulation Services Provider (as that\nterm is defined in the policies of the TSX Venture Exchange) accepts\nresponsibility for the adequacy or accuracy of this release.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929457244/en/\n(https://www.businesswire.com/news/home/20260929457244/en/)\n\nAndrew Kiguel, CEO\n\nContact@realbotix.com \n(mailto:Contact@realbotix.com) \nmedia@realbotix.com \n(mailto:media@realbotix.com) \nsales@realbotix.com \n(mailto:sales@realbotix.com) \nTelephone: 647-578-7490\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw83yND2a-20260929","title":"Realbotix Appoints David Binkowski as Chief Marketing Officer","author":"Business Wire","ticker":"XBOTF","created":"2026-09-29T11:30:00.156Z","tickers":["XBOTF","XBOT"],"exchange":"OTC","article_body":"Realbotix Appoints David Binkowski as Chief Marketing Officer\n\nVeteran marketer who has driven more than $300 million in pre-order and\ne-commerce sales joins Realbotix on a fractional basis to launch new Echo\nSeries Robots.\n\nRealbotix Corp\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Frealbotix.com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix+Corp&index=1&md5=55e1be363830fe9e81d5b954c9117e5c)\n. (TSX-V: XBOT) (Frankfurt: 76M0.F) (OTC: XBOTF) (“Realbotix” or the\n“Company”), a leading developer of humanoid robots and AI systems,\nannounces the appointment of David Binkowski as fractional Chief Marketing\nOfficer, through his firm, Large Media LLC. Binkowski will lead marketing for\nRealbotix’s still unreleased Echo humanoid robots. The Echo series will be\navailable for direct-to-consumer orders in the coming weeks.\n\nIn the role, Binkowski oversees the Echo go-to-market strategy, including paid\nmedia, public relations, digital strategy, content and community for the\nCompany’s direct reservation program and volume sales to organizations. He\nreports to the Chief Executive Officer, Andrew Kiguel.\n\n“Echo represents the introduction of a Realbotix direct-to-consumer online\nstrategy,” said Andrew Kiguel, CEO of Realbotix. “David is experienced in\nlaunching consumer hardware before and has driven hundreds of millions in\ne-commerce sales. We are excited to add his expertise to our upcoming\nlaunch.”\n\nBinkowski is President of Large Media LLC, a strategic marketing practice\nserving founder-led companies. Over a career of more than 25 years, he has\ndriven more than $300 million in pre-order and e-commerce sales for clients,\nincluding consumer hardware launches for Tile, Osmo and Sproutling. His B2B\nexperience includes financial services and payments companies such as North\nAmerican Bancard, as well as founder-led B2B services firms he currently\nadvises as a fractional CMO. His brand work includes Procter & Gamble,\nCiti, American Express and Wells Fargo.\n\n“Humanoid robotics is at a pivotal stage as the technology is moving toward\nbroader consideration by buyers for home and workplace applications,” said\nBinkowski. “Realbotix has unique robots that look lifelike and have\npersonality. My job is to make sure everyone who reserves an Echo, whether for\ntheir home or their organization, knows exactly what they’re getting and why\nit’s worth being early.”\n\nAbout Realbotix \n\nRealbotix Corp. is a U.S. based innovator of humanoid robots and embodied AI\nsystems designed for natural human interaction. Manufactured in the United\nStates, Realbotix’s patented technologies enable lifelike facial\nexpressions, fluid movement, vision systems, and advanced social engagement.\nThe Company’s platforms are developed for applications in healthcare,\neducation, service industries, and consumer markets. For more information,\nvisit www.realbotix.ai\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.realbotix.ai%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=www.realbotix.ai&index=2&md5=8cdd072fb791509687402e7e84d4cb07)\n.\n\nRealbotix.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frealbotix.com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix.com&index=3&md5=4462cec306c311135a7e49514c24d669)\n: Product site\n\nRealbotix.AI\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frealbotix.ai%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Realbotix.AI&index=4&md5=8dfc8120051d3128f114ba5424f80b96)\n: Corporate and Investor site\n\nKeep up-to-date on Realbotix developments by joining our online communities on\nTwitter\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FRealbotixCorp&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Twitter&index=5&md5=de2a8d65b0b7e2cf46f6612f5b51d481)\n, LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftokens-com%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=LinkedIn&index=6&md5=b3d0aedfa5b8a99cb6dff311ba3a75f4)\n, and YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fc%2FTokenscom%2Ffeatured&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=YouTube&index=7&md5=5e0b2e5b0183fb16abb3e90b8a3f28a2)\n.\n\nFollow Aria, our humanoid robot, on X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FMs_Xbot&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=X&index=8&md5=64bb33b2a00efbbc6c9df3aa2e930fac)\n, Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fms_xbot%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=Instagram&index=9&md5=399a2c347f387a24de83be9a9353239d)\n, and TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40ms_xbot%3F_t%3D8obdM6vBDQO%26_r%3D1&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=TikTok&index=10&md5=a13fb043410dddc26678a9166515b1b7)\n.\n\nForward-Looking Statements \n\nThis news release contains forward-looking statements and information within\nthe meaning of applicable securities laws, including management’s\nobjectives, strategies, beliefs, and intentions. Forward-looking statements\nare often, but not always, identified by words such as “may,” “will,”\n“plan,” “expect,” “anticipate,” “estimate,” “intend,”\n“believe,” or similar expressions referring to future events or results.\n\nThese forward-looking statements are based on management’s current opinions\nand expectations and are subject to known and unknown risks, uncertainties,\nand other factors that may cause actual results, levels of activity,\nperformance, or achievements to be materially different from those expressed\nor implied by such statements.\n\nReaders are cautioned not to place undue reliance on forward-looking\nstatements. Although management believes that the expectations reflected in\nthese forward-looking statements are reasonable, there can be no assurance\nthat such expectations will prove to be correct.\n\nAll forward-looking statements are subject to the risks and uncertainties\ndetailed in the Company’s continuous disclosure filings available at\nwww.sedarplus.ca\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sedarplus.ca%2F&esheet=54612395&newsitemid=20260929457244&lan=en-US&anchor=www.sedarplus.ca&index=11&md5=d792b7edee0b6f7f99fe3108b29d79f5)\n. The Company assumes no obligation to update or revise any forward-looking\nstatements, whether as a result of new information, future events, or\notherwise, except as required by applicable law.\n\nNeither the TSX Venture Exchange nor its Regulation Services Provider (as that\nterm is defined in the policies of the TSX Venture Exchange) accepts\nresponsibility for the adequacy or accuracy of this release.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929457244/en/\n(https://www.businesswire.com/news/home/20260929457244/en/)\n\nAndrew Kiguel, CEO\n\nContact@realbotix.com \n(mailto:Contact@realbotix.com) \nmedia@realbotix.com \n(mailto:media@realbotix.com) \nsales@realbotix.com \n(mailto:sales@realbotix.com) \nTelephone: 647-578-7490\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-29T11:30:00.235630086Z","server_sent_at_ms":1790681400235},"received_at":"2026-09-29T11:30:00.359Z","source_url":"https://www.businesswire.com/news/home/20260929457244/en/"},"analysis":{"id":"143863","press_release_id":"155123","analysis_json":{"industry":{"label":"Electronic Equipment, Instruments & Components","sector":"Information Technology"},"redFlags":["CMO role is fractional and via an external firm rather than a full-time hire"],"eventType":"executive_change","narrative":"Realbotix appointed David Binkowski as fractional Chief Marketing Officer through his firm, Large Media LLC, to lead the go-to-market for its unreleased Echo humanoid robots.\n\nBinkowski brings more than 25 years of experience and has driven over $300 million in pre-order and e-commerce sales, including consumer hardware launches for Tile, Osmo and Sproutling.\n\nThe Echo series will be available for direct-to-consumer orders in the coming weeks, marking Realbotix's first direct-to-consumer online strategy.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Fractional CMO hire signals push toward Echo direct-to-consumer launch in coming weeks."},"keyFigures":{"customDimensions":{"career_years":"more than 25 years","prior_ecommerce_sales_experience":"more than $300 million in pre-order and e-commerce sales"}},"quotedText":"Echo represents the introduction of a Realbotix direct-to-consumer online strategy","namedEntities":{"people":[{"name":"David Binkowski","role":"fractional Chief Marketing Officer"},{"name":"Andrew Kiguel","role":"CEO"}],"products":["Echo humanoid robots","Aria"],"companies":[{"name":"Realbotix Corp","ticker":"XBOTF","relationship":"filer"},{"name":"Large Media LLC","relationship":"Binkowski's firm / marketing partner"},{"name":"Tile","relationship":"prior client of Binkowski"},{"name":"Osmo","relationship":"prior client of Binkowski"},{"name":"Sproutling","relationship":"prior client of Binkowski"}],"dollarAmounts":[{"amount":"$300 million","context":"pre-order and e-commerce sales driven by Binkowski over his career"}]},"materialImpact":{"score":1,"reasoning":"Appointment of a fractional CMO via an external firm ahead of the unreleased Echo robot launch. 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