{"success":true,"data":{"pressRelease":{"id":"155367","rtpr_id":"nBwWj4ZNa-20260929","ticker":"VERI","exchange":"NASDAQ","all_tickers":["VERI"],"title":"Veritone Partners with ATP Media to Unlock New Revenue from Tennis's Greatest Moments","author":"Business Wire","published_at":"2026-09-29T12:30:00.694Z","article_body":"Veritone Partners with ATP Media to Unlock New Revenue from Tennis's Greatest\nMoments\n\nATP Media's world-class archive of the ATP Tour is now additionally available\nthrough Veritone for licensing across North America, making decades of iconic\nmatches available to interested parties\n\nVeritone, Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.veritone.com%2F&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=Veritone%2C+Inc.&index=1&md5=de3f2c733345978cc44345894462a31b)\n(NASDAQ: VERI), a leader in enterprise AI and data solutions, today announced\nthat it has entered into a multi-year content licensing agreement with ATP\nMedia, the broadcast production and distribution arm of the ATP Tour. The deal\nopens ATP Media's premium tennis archive to broadcasters, brands, production\ncompanies and content creators across North America so they can integrate one\nof tennis’ most extensive and iconic archives into their creative work.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260929129857/en/\n(https://www.businesswire.com/news/home/20260929129857/en/)\n\nUnder the agreement, Veritone will enable content archiving, cloud hosting, AI\nprocessing and licensing for a broad collection of ATP Media content like\nmatch highlights, iconic moments, player features and archival footage from\nATP Tour events from around the world in North America. The partnership makes\na deep well of content available for documentaries, news programming,\nadvertising campaigns and digital storytelling to broadcasters, brands,\nproduction companies and content creators across North America so they can\nintegrate one of tennis’ most extensive and iconic archives into their\ncreative work.\n\nThrough Veritone’s licensing services, the ATP Tour’s content will be\nmanaged by Veritone’s AI-powered Digital Media Hub (DMH) to support advanced\nmetadata tagging, search functionality, and turnkey e-commerce capabilities.\nThis means licensing buyers can search ATP Media content to request and\ntransact in one place with built-in rights management embedded from start to\nfinish.\n\n\"Every season adds new chapters to the ATP Tour’s story, but the moments\nthat define the sport continue to resonate long after the final point,\" said\nAlan Bruno, Head of Business Development at ATP Media. \"By partnering with\nVeritone, we're expanding opportunities for brands, editorial outlets, content\ncreators and all video licensees in North America to access our world-class\narchive, helping bring those stories to new audiences.\"\n\nAs demand for authentic sports content continues to grow across streaming,\ndigital media and branded content, organizations need trusted sources of\nofficial licensed footage. Through its expanding sports content licensing\nbusiness, Veritone helps rights holders preserve, manage and monetize valuable\nmedia assets through AI-first software and an experienced sales team, while\nsupporting proper layers of review and protections.\n\n\"Some of the most memorable moments in sports deserve a life far beyond the\nlive broadcast,\" said Craig Caruso, Vice President of Sports Media and\nCommercial Partnerships at Veritone. \"We're excited to work with ATP Media to\nconnect its extraordinary archive while the sport is experiencing significant\ngrowth in the commercial, entertainment and editorial spaces.”\n\nThe agreement further expands Veritone's portfolio of leading sports,\nincluding tennis, and media partnerships, reinforcing its role in helping\norganizations unlock new value from their content libraries while maintaining\ncontrol of their intellectual property.\n\nTo learn more about Veritone Licensing services, visit licensing.veritone.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Flicensing.veritone.com&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=licensing.veritone.com&index=2&md5=bed4fd2af856993377ce9fd0822a82a2)\n.\n\nAbout ATP Media\n\nAs the broadcast and media arm of the ATP Tour, ATP Media was formed in 2001\nas Tennis Properties Limited; providing the centralised exploitation of media\nrights across the ATP Tour, host broadcast production for the Nitto ATP\nFinals, Next Gen ATP Finals presented by PIF, ATP Masters 1000s and world feed\nproduction for the ATP 500s and, more recently, the ATP 250s. ATP Media has\nunrivalled access and expertise in the full-service broadcast production of\nmen’s professional tennis with an end to end solution for global\nbroadcasters incorporating: rights sales, multi-platform live production, data\ndriven insights, award winning non-live short form and social media content, a\nglobal fibre distribution network and a market leading digital archive. ATP\nMedia also owns and operates its own market leading direct-to-consumer\nplatform Tennis TV. For more information, please visit www.atpmedia.tv\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.atpmedia.tv&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=www.atpmedia.tv&index=3&md5=51e5eadd47b59575e5539cfde6e2fd1f)\n.\n\nAbout Veritone\n\nVeritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI)\nsoftware and solutions that transform unstructured data into actionable\nintelligence and dynamic workflows. By empowering organizations in both the\ncommercial and public sectors, Veritone enables users to increase operational\nefficiency, accelerate decision-making, and drive profitability. The\ncompany’s proprietary AI operating system, aiWARE™, orchestrates a diverse\necosystem of machine learning models and intelligent applications to process\nand tokenize data—including video, audio, and images—powering\nsophisticated automation and measurable business outcomes. Committed to the\ndevelopment of ethical AI, Veritone blends human expertise with cutting-edge\ntechnology to help customers navigate a complex digital landscape while\nhelping to protect intellectual property and enabling sustainable business\ngrowth. For more information, visit veritone.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fveritone.com&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=veritone.com&index=4&md5=be960e22f3949a23b18788a946a6c31d)\n.\n\nSafe Harbor Statement\n\nThis news release contains forward-looking statements within the meaning of\nthe Private Securities Litigation Reform Act of 1995. Forward-looking\nstatements include, without limitation, statements regarding the anticipated\nbenefits of the content licensing agreement with ATP Media; the expected\navailability and capabilities of ATP Media content through Veritone’s\nDigital Media Hub platform; the demand for licensed sports content across\nstreaming, digital media and branded content; Veritone’s ability to help\nrights holders preserve, manage and monetize media assets; the growth of\nVeritone’s sports content licensing business and media partnerships; and\nVeritone’s business strategy, market position, and growth opportunities.\n\nWords such as “anticipates,” “believes,” “could,” “estimates,”\n“expects,” “intends,” “continue,” “can,” “may,”\n“plans,” “potential,” “projects,” “seeks,” “should,”\n“will,” “would” or similar expressions and the negatives of those\nexpressions may identify forward-looking statements. These statements are\nbased on current expectations, estimates, assumptions, and projections and\ninvolve known and unknown risks and uncertainties that may cause actual\nresults, performance, or achievements to differ materially from those\nexpressed or implied in such statements. These risks and uncertainties\ninclude, but are not limited to: the ability to successfully implement and\ngenerate revenue from the ATP Media content licensing arrangement; risks\nrelated to the demand for and commercial viability of licensed sports content;\ncompetition from other content licensing and media platforms; the ability to\nmaintain and expand media partnership relationships; dependence on third-party\ncontent and rights holders; changes in content licensing market dynamics; and\nother risks described in Veritone’s filings with the Securities and Exchange\nCommission, including its most recent Annual Report on Form 10-K and Quarterly\nReports on Form 10-Q. Although Veritone believes that the assumptions\nunderlying the forward-looking statements are reasonable, any of the\nassumptions could prove inaccurate. In light of the significant uncertainties\ninherent in the forward-looking information included herein, the inclusion of\nsuch information should not be regarded as a representation by Veritone or any\nother person that their objectives or plans will be achieved. Veritone\nundertakes no obligation to update or revise the forward-looking statements\ncontained herein to reflect events or circumstances after the date hereof or\nto reflect the occurrence of unanticipated events.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929129857/en/\n(https://www.businesswire.com/news/home/20260929129857/en/)\n\nMedia Contact:\n\nJennifer Yoder\nManager, Technology\njyoder@webershandwick.com (mailto:jyoder@webershandwick.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwWj4ZNa-20260929","title":"Veritone Partners with ATP Media to Unlock New Revenue from Tennis's Greatest Moments","author":"Business Wire","ticker":"VERI","created":"2026-09-29T12:30:00.694Z","tickers":["VERI"],"exchange":"NASDAQ","article_body":"Veritone Partners with ATP Media to Unlock New Revenue from Tennis's Greatest\nMoments\n\nATP Media's world-class archive of the ATP Tour is now additionally available\nthrough Veritone for licensing across North America, making decades of iconic\nmatches available to interested parties\n\nVeritone, Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.veritone.com%2F&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=Veritone%2C+Inc.&index=1&md5=de3f2c733345978cc44345894462a31b)\n(NASDAQ: VERI), a leader in enterprise AI and data solutions, today announced\nthat it has entered into a multi-year content licensing agreement with ATP\nMedia, the broadcast production and distribution arm of the ATP Tour. The deal\nopens ATP Media's premium tennis archive to broadcasters, brands, production\ncompanies and content creators across North America so they can integrate one\nof tennis’ most extensive and iconic archives into their creative work.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260929129857/en/\n(https://www.businesswire.com/news/home/20260929129857/en/)\n\nUnder the agreement, Veritone will enable content archiving, cloud hosting, AI\nprocessing and licensing for a broad collection of ATP Media content like\nmatch highlights, iconic moments, player features and archival footage from\nATP Tour events from around the world in North America. The partnership makes\na deep well of content available for documentaries, news programming,\nadvertising campaigns and digital storytelling to broadcasters, brands,\nproduction companies and content creators across North America so they can\nintegrate one of tennis’ most extensive and iconic archives into their\ncreative work.\n\nThrough Veritone’s licensing services, the ATP Tour’s content will be\nmanaged by Veritone’s AI-powered Digital Media Hub (DMH) to support advanced\nmetadata tagging, search functionality, and turnkey e-commerce capabilities.\nThis means licensing buyers can search ATP Media content to request and\ntransact in one place with built-in rights management embedded from start to\nfinish.\n\n\"Every season adds new chapters to the ATP Tour’s story, but the moments\nthat define the sport continue to resonate long after the final point,\" said\nAlan Bruno, Head of Business Development at ATP Media. \"By partnering with\nVeritone, we're expanding opportunities for brands, editorial outlets, content\ncreators and all video licensees in North America to access our world-class\narchive, helping bring those stories to new audiences.\"\n\nAs demand for authentic sports content continues to grow across streaming,\ndigital media and branded content, organizations need trusted sources of\nofficial licensed footage. Through its expanding sports content licensing\nbusiness, Veritone helps rights holders preserve, manage and monetize valuable\nmedia assets through AI-first software and an experienced sales team, while\nsupporting proper layers of review and protections.\n\n\"Some of the most memorable moments in sports deserve a life far beyond the\nlive broadcast,\" said Craig Caruso, Vice President of Sports Media and\nCommercial Partnerships at Veritone. \"We're excited to work with ATP Media to\nconnect its extraordinary archive while the sport is experiencing significant\ngrowth in the commercial, entertainment and editorial spaces.”\n\nThe agreement further expands Veritone's portfolio of leading sports,\nincluding tennis, and media partnerships, reinforcing its role in helping\norganizations unlock new value from their content libraries while maintaining\ncontrol of their intellectual property.\n\nTo learn more about Veritone Licensing services, visit licensing.veritone.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Flicensing.veritone.com&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=licensing.veritone.com&index=2&md5=bed4fd2af856993377ce9fd0822a82a2)\n.\n\nAbout ATP Media\n\nAs the broadcast and media arm of the ATP Tour, ATP Media was formed in 2001\nas Tennis Properties Limited; providing the centralised exploitation of media\nrights across the ATP Tour, host broadcast production for the Nitto ATP\nFinals, Next Gen ATP Finals presented by PIF, ATP Masters 1000s and world feed\nproduction for the ATP 500s and, more recently, the ATP 250s. ATP Media has\nunrivalled access and expertise in the full-service broadcast production of\nmen’s professional tennis with an end to end solution for global\nbroadcasters incorporating: rights sales, multi-platform live production, data\ndriven insights, award winning non-live short form and social media content, a\nglobal fibre distribution network and a market leading digital archive. ATP\nMedia also owns and operates its own market leading direct-to-consumer\nplatform Tennis TV. For more information, please visit www.atpmedia.tv\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.atpmedia.tv&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=www.atpmedia.tv&index=3&md5=51e5eadd47b59575e5539cfde6e2fd1f)\n.\n\nAbout Veritone\n\nVeritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI)\nsoftware and solutions that transform unstructured data into actionable\nintelligence and dynamic workflows. By empowering organizations in both the\ncommercial and public sectors, Veritone enables users to increase operational\nefficiency, accelerate decision-making, and drive profitability. The\ncompany’s proprietary AI operating system, aiWARE™, orchestrates a diverse\necosystem of machine learning models and intelligent applications to process\nand tokenize data—including video, audio, and images—powering\nsophisticated automation and measurable business outcomes. Committed to the\ndevelopment of ethical AI, Veritone blends human expertise with cutting-edge\ntechnology to help customers navigate a complex digital landscape while\nhelping to protect intellectual property and enabling sustainable business\ngrowth. For more information, visit veritone.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fveritone.com&esheet=54612527&newsitemid=20260929129857&lan=en-US&anchor=veritone.com&index=4&md5=be960e22f3949a23b18788a946a6c31d)\n.\n\nSafe Harbor Statement\n\nThis news release contains forward-looking statements within the meaning of\nthe Private Securities Litigation Reform Act of 1995. Forward-looking\nstatements include, without limitation, statements regarding the anticipated\nbenefits of the content licensing agreement with ATP Media; the expected\navailability and capabilities of ATP Media content through Veritone’s\nDigital Media Hub platform; the demand for licensed sports content across\nstreaming, digital media and branded content; Veritone’s ability to help\nrights holders preserve, manage and monetize media assets; the growth of\nVeritone’s sports content licensing business and media partnerships; and\nVeritone’s business strategy, market position, and growth opportunities.\n\nWords such as “anticipates,” “believes,” “could,” “estimates,”\n“expects,” “intends,” “continue,” “can,” “may,”\n“plans,” “potential,” “projects,” “seeks,” “should,”\n“will,” “would” or similar expressions and the negatives of those\nexpressions may identify forward-looking statements. These statements are\nbased on current expectations, estimates, assumptions, and projections and\ninvolve known and unknown risks and uncertainties that may cause actual\nresults, performance, or achievements to differ materially from those\nexpressed or implied in such statements. These risks and uncertainties\ninclude, but are not limited to: the ability to successfully implement and\ngenerate revenue from the ATP Media content licensing arrangement; risks\nrelated to the demand for and commercial viability of licensed sports content;\ncompetition from other content licensing and media platforms; the ability to\nmaintain and expand media partnership relationships; dependence on third-party\ncontent and rights holders; changes in content licensing market dynamics; and\nother risks described in Veritone’s filings with the Securities and Exchange\nCommission, including its most recent Annual Report on Form 10-K and Quarterly\nReports on Form 10-Q. Although Veritone believes that the assumptions\nunderlying the forward-looking statements are reasonable, any of the\nassumptions could prove inaccurate. In light of the significant uncertainties\ninherent in the forward-looking information included herein, the inclusion of\nsuch information should not be regarded as a representation by Veritone or any\nother person that their objectives or plans will be achieved. Veritone\nundertakes no obligation to update or revise the forward-looking statements\ncontained herein to reflect events or circumstances after the date hereof or\nto reflect the occurrence of unanticipated events.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929129857/en/\n(https://www.businesswire.com/news/home/20260929129857/en/)\n\nMedia Contact:\n\nJennifer Yoder\nManager, Technology\njyoder@webershandwick.com (mailto:jyoder@webershandwick.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-29T12:30:01.397836079Z","server_sent_at_ms":1790685001397},"received_at":"2026-09-29T12:30:01.468Z","source_url":"https://www.businesswire.com/news/home/20260929129857/en/"},"analysis":{"id":"144096","press_release_id":"155367","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"Veritone announced a multi-year content licensing agreement with ATP Media, the broadcast arm of the ATP Tour, making decades of professional tennis footage available for licensing across North America.\n\nVeritone will handle archiving, cloud hosting, AI processing and licensing via its Digital Media Hub, with built-in rights management and e-commerce for broadcasters, brands and content creators.\n\nNo financial terms were disclosed; the deal is incremental to Veritone's growing sports content licensing business rather than a material revenue event on its own.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Veritone keeps stacking sports archive licensing deals -- ATP Tour content adds to the DMH monetization flywheel, though terms were undisclosed."},"keyFigures":{},"quotedText":"By partnering with Veritone, we're expanding opportunities for brands, editorial outlets, content creators and all video licensees in North America to access our world-class archive, helping bring those stories to new audiences.","namedEntities":{"people":[{"name":"Alan Bruno","role":"Head of Business Development, ATP Media"},{"name":"Craig Caruso","role":"Vice President of Sports Media and Commercial Partnerships, Veritone"},{"name":"Jennifer Yoder","role":"Media Contact"}],"products":["Digital Media Hub (DMH)","aiWARE","Tennis TV"],"companies":[{"name":"Veritone, Inc.","ticker":"VERI","relationship":"filer"},{"name":"ATP Media","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Multi-year content licensing partnership that expands Veritone's sports licensing business, but no financial terms, revenue figures, or exclusivity disclosed. Positive but incremental."},"tickerRelevance":{"others":[],"primary":"VERI"},"globalImportance":22,"audienceRelevance":18,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"routine-partnership","sectorWeight":"enterprise-software","financialTermsDisclosed":false}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Veritone announced a multi-year content licensing agreement with ATP Media, the broadcast arm of the ATP Tour, making decades of professional tennis footage available for licensing across North America.\n\nVeritone will handle archiving, cloud hosting, AI processing and licensing via its Digital Media Hub, with built-in rights management and e-commerce for broadcasters, brands and content creators.\n\nNo financial terms were disclosed; the deal is incremental to Veritone's growing sports content licensing business rather than a material revenue event on its own.","key_figures":{},"named_entities":{"people":[{"name":"Alan Bruno","role":"Head of Business Development, ATP Media"},{"name":"Craig Caruso","role":"Vice President of Sports Media and Commercial Partnerships, Veritone"},{"name":"Jennifer Yoder","role":"Media Contact"}],"products":["Digital Media Hub (DMH)","aiWARE","Tennis TV"],"companies":[{"name":"Veritone, Inc.","ticker":"VERI","relationship":"filer"},{"name":"ATP Media","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-29T12:30:16.386Z","global_importance":22,"audience_relevance":18,"importance_components":{"tickerTier":"small-cap","eventGravity":"routine-partnership","sectorWeight":"enterprise-software","financialTermsDisclosed":false}},"durationMs":4799,"modelName":"glm-5.3-flashx"}}