{"success":true,"data":{"pressRelease":{"id":"155500","rtpr_id":"nPnc7Hr9fa-20260929","ticker":"BKNG","exchange":"NASDAQ","all_tickers":["BKNG"],"title":"OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever","author":"PR Newswire","published_at":"2026-09-29T13:00:05.885Z","article_body":"OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever\nPR Newswire\n\nSAN FRANCISCO, Sept. 29, 2026\n\nNew research spotlights the impact restaurants have on local economies,\ncommunities and diners, and what it takes to help them thrive\n\nSAN FRANCISCO, Sept. 29, 2026 /PRNewswire/ -- For more than 28\nyears, OpenTable\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=785845722&u=https%3A%2F%2Fwww.opentable.com%2F&a=OpenTable)\n has worked alongside restaurants to help them fill tables, connect with\ndiners, and grow their businesses. Today, the global restaurant tech platform\nwhich seats 2 billion diners annually is putting restaurants in the spotlight\nwith the release of its first U.S. Restaurant Impact Report\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=2657119503&u=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F&a=U.S.+Restaurant+Impact+Report)\n: new research examining the vital role restaurants play in local economies,\ncommunities, and everyday life, and the role diners play in supporting the\ndining ecosystem.\n\nWith U.S. dining up 11% year-over-year¹ at OpenTable restaurants, that impact\nis only growing. Full tables can drive spending and foot traffic for\nsurrounding businesses, support jobs, and create spaces where people\ncelebrate, reconnect and become regulars.\n\nAmong the findings:\n\n * Dining out has an economic ripple effect: 60% of diners spend money at\nneighboring businesses before or after their meal, spending an additional $138\non average. This rises to $171 on average for Gen Z and $158 for\nMillenials.(2)\n * Restaurants foster community and connection: 84% of diners say dining locally\nenhances their personal and social wellbeing, while 88% say restaurants are\nimportant to building a sense of community.(2)\n * Supporting restaurants goes beyond the check: 47% of diners say understanding\nthe financial impact of a no-show would make them more likely to honor or\nproperly cancel a reservation.(2) Restaurant operators estimate a no-show\ntable for two costs $80 on average.(3)\n\"Helping restaurants thrive is our number one mission at OpenTable, and this\nreport underscores the often unseen value they bring to local neighborhoods,\"\nsaid Amy Wei, Chief Operations Officer of OpenTable. \"We hope these insights\ncelebrate the hard work of hospitality teams and remind diners of the vital\nrole they play in keeping their favorite spots vibrant.\"\n\nRestaurants Fuel Employment and Local Economies\nAccording to the National Restaurant Association, total restaurant and\nfoodservice sales are expected to reach a record 1.55 trillion this year, a\n4.8% increase from 2025. These contributions fuel additional spending across\nthe economy, pushing the sector's total economic impact to $3.7T (roughly 16%\nof real GDP) and supporting 23M jobs and $1.2T in labor income.(4)\n\nAccording to OpenTable data from the past 12 months, diners spend an average\nof $60 per person on restaurant meals, up 3% year-over-year.¹ They also spend\nan average of $138 at neighboring businesses before or after their meal.(2)\n\nRestaurants also create opportunities within their communities. More than half\n(51%) of restaurant workers say their restaurant hires young people without\nformal qualifications, 39% employ people with disabilities or neurodivergent\npeople, and 19% employ refugees or recently arrived migrants.(3)\n\nRestaurants Drive Community and Personal Wellbeing\nDiners see their local restaurants as much more than places to eat: 43%\ndescribe them as somewhere to reconnect with friends and family, 32% say they\nare part of their weekly routine, and 31% call them a source of comfort.(2)\n\nNearly one in four call their local restaurant their \"third place\" outside of\nhome and work, rising to 39% of Gen Z.(2) And those relationships are felt on\nboth sides of the table: 81% of restaurant workers say they greet regulars by\nname, while 73% know their usual order.(3)\n\n\"Beyond just a meal, people dine out for a sense of belonging to a place and a\nstory that is not theirs. For the comfort of being seen by strangers. And for\nthe ease of eating without any of the burden of waste or cleaning that comes\nwith cooking for ourselves at home,\" said Jason Hammel, Chef Owner of Lula\nCafe and LouLou in Chicago.\n\nHospitality Works Both Ways\nFor restaurants, every reservation informs decisions behind the scenes, from\nstaffing and food preparation to whether another diner can take the table. Yet\nwhile two-thirds (67%) of diners recognize that failing to show up can\nseriously harm a restaurant's business, 28% say they have missed a reservation\nwithout cancelling at least once in the past year.(2)\n\nRestaurant workers say no-shows can mean turning away another booking (56%),\nabsorbing staff costs (51%) and wasting food or stock (49%), underscoring how\none empty table can have ripple effects across the business.(3)\n\nOpenTable is working to make that relationship easier to navigate. Diners can\nquickly modify or cancel reservations when plans change and even direct\nmessage restaurants within the app. Restaurants can use tools including\ndeposits and credit card holds, prepaid Experiences, automated confirmations\nand reminders, online waitlists and Notify Me to manage demand and minimize\nno-shows.\n\nFor diners, supporting restaurants can be as simple as showing up – or\ncancelling as soon as plans change. Because when a table is filled, the impact\nextends far beyond the restaurant, helping the people, businesses and\nneighborhoods around it thrive.\n\nFor expanded results and more findings, the full U.S. Restaurant Impact Report\nis available at\nhttps://www.opentable.com/restaurant-solutions/research/restaurant-impact-report/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1712679769&u=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F&a=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F)\n\nMethodologies:\n\n(1)OpenTable Dining Data: OpenTable looked at seated diners and average spend\nper person from online reservations for all active restaurants on the\nOpenTable platform in the US from July 1, 2025 - June 30, 2026 and compared it\nto the same time period in 2024/2025 (July 2, 2024 - July 1, 2025).\n\n(2)Diner Consumer Research: An online survey was conducted by Ripple Research\namong 1501 US general consumers who dine out at restaurants, with major cities\nweighted at 250. Fieldwork was carried out between July 28, 2026 and August 4,\n2026. All data was collected in accordance with MRS (Market Research Society)\nand ESOMAR guidelines, ensuring ethical standards and robust data quality.\n\n(3)Restaurant Consumer Research: An online survey was conducted by Ripple\nResearch among 355 US restaurant workers. Fieldwork was carried out between\nJuly 28, 2026 and August 4, 2026. All data was collected in accordance with\nMRS (Market Research Society) and ESOMAR guidelines, ensuring ethical\nstandards and robust data quality.\n\n(4)National Restaurant Association, State of the Restaurant Industry  2026\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=863894954&u=https%3A%2F%2Frestaurant.org%2Fresearch-and-media%2Fresearch%2Fresearch-reports%2Fstate-of-the-industry%2F&a=State+of+the+Restaurant+Industry%C2%A0+2026)\n\nAbout OpenTable\nOpenTable\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=785845722&u=https%3A%2F%2Fwww.opentable.com%2F&a=OpenTable)\n, a global leader in restaurant tech and part of Booking Holdings, Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1009073957&u=https%3A%2F%2Fwww.bookingholdings.com%2F&a=Booking+Holdings%2C+Inc.)\n (NASDAQ: BKNG\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1138484589&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fopentable-launches-its-largest-suite-of-new-and-updated-product-features-for-restaurants-302860569.html%23financial-modal&a=BKNG)\n), helps more than 70,000 restaurants worldwide fill 2 billion seats a year.\nOpenTable's world-class technology empowers restaurants to focus on what\nmatters most – their team, their guests, and their bottom line – while\nenabling diners to discover and book the perfect restaurant for every\noccasion.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/opentables-inaugural-us-restaurant-impact-report-reveals-why-restaurants-matter-more-than-ever-302892231.html\n(https://www.prnewswire.com/news-releases/opentables-inaugural-us-restaurant-impact-report-reveals-why-restaurants-matter-more-than-ever-302892231.html)\n\nSOURCE OpenTable, Inc.\n\n\n\nMedia Contact: Jenna D'Aniello, jdaniello@opentable.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS339872/Open-Table-Logo.jpg?id=OA2975460\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnc7Hr9fa-20260929","title":"OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever","author":"PR Newswire","ticker":"BKNG","created":"2026-09-29T13:00:05.885Z","tickers":["BKNG"],"exchange":"NASDAQ","article_body":"OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever\nPR Newswire\n\nSAN FRANCISCO, Sept. 29, 2026\n\nNew research spotlights the impact restaurants have on local economies,\ncommunities and diners, and what it takes to help them thrive\n\nSAN FRANCISCO, Sept. 29, 2026 /PRNewswire/ -- For more than 28\nyears, OpenTable\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=785845722&u=https%3A%2F%2Fwww.opentable.com%2F&a=OpenTable)\n has worked alongside restaurants to help them fill tables, connect with\ndiners, and grow their businesses. Today, the global restaurant tech platform\nwhich seats 2 billion diners annually is putting restaurants in the spotlight\nwith the release of its first U.S. Restaurant Impact Report\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=2657119503&u=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F&a=U.S.+Restaurant+Impact+Report)\n: new research examining the vital role restaurants play in local economies,\ncommunities, and everyday life, and the role diners play in supporting the\ndining ecosystem.\n\nWith U.S. dining up 11% year-over-year¹ at OpenTable restaurants, that impact\nis only growing. Full tables can drive spending and foot traffic for\nsurrounding businesses, support jobs, and create spaces where people\ncelebrate, reconnect and become regulars.\n\nAmong the findings:\n\n * Dining out has an economic ripple effect: 60% of diners spend money at\nneighboring businesses before or after their meal, spending an additional $138\non average. This rises to $171 on average for Gen Z and $158 for\nMillenials.(2)\n * Restaurants foster community and connection: 84% of diners say dining locally\nenhances their personal and social wellbeing, while 88% say restaurants are\nimportant to building a sense of community.(2)\n * Supporting restaurants goes beyond the check: 47% of diners say understanding\nthe financial impact of a no-show would make them more likely to honor or\nproperly cancel a reservation.(2) Restaurant operators estimate a no-show\ntable for two costs $80 on average.(3)\n\"Helping restaurants thrive is our number one mission at OpenTable, and this\nreport underscores the often unseen value they bring to local neighborhoods,\"\nsaid Amy Wei, Chief Operations Officer of OpenTable. \"We hope these insights\ncelebrate the hard work of hospitality teams and remind diners of the vital\nrole they play in keeping their favorite spots vibrant.\"\n\nRestaurants Fuel Employment and Local Economies\nAccording to the National Restaurant Association, total restaurant and\nfoodservice sales are expected to reach a record 1.55 trillion this year, a\n4.8% increase from 2025. These contributions fuel additional spending across\nthe economy, pushing the sector's total economic impact to $3.7T (roughly 16%\nof real GDP) and supporting 23M jobs and $1.2T in labor income.(4)\n\nAccording to OpenTable data from the past 12 months, diners spend an average\nof $60 per person on restaurant meals, up 3% year-over-year.¹ They also spend\nan average of $138 at neighboring businesses before or after their meal.(2)\n\nRestaurants also create opportunities within their communities. More than half\n(51%) of restaurant workers say their restaurant hires young people without\nformal qualifications, 39% employ people with disabilities or neurodivergent\npeople, and 19% employ refugees or recently arrived migrants.(3)\n\nRestaurants Drive Community and Personal Wellbeing\nDiners see their local restaurants as much more than places to eat: 43%\ndescribe them as somewhere to reconnect with friends and family, 32% say they\nare part of their weekly routine, and 31% call them a source of comfort.(2)\n\nNearly one in four call their local restaurant their \"third place\" outside of\nhome and work, rising to 39% of Gen Z.(2) And those relationships are felt on\nboth sides of the table: 81% of restaurant workers say they greet regulars by\nname, while 73% know their usual order.(3)\n\n\"Beyond just a meal, people dine out for a sense of belonging to a place and a\nstory that is not theirs. For the comfort of being seen by strangers. And for\nthe ease of eating without any of the burden of waste or cleaning that comes\nwith cooking for ourselves at home,\" said Jason Hammel, Chef Owner of Lula\nCafe and LouLou in Chicago.\n\nHospitality Works Both Ways\nFor restaurants, every reservation informs decisions behind the scenes, from\nstaffing and food preparation to whether another diner can take the table. Yet\nwhile two-thirds (67%) of diners recognize that failing to show up can\nseriously harm a restaurant's business, 28% say they have missed a reservation\nwithout cancelling at least once in the past year.(2)\n\nRestaurant workers say no-shows can mean turning away another booking (56%),\nabsorbing staff costs (51%) and wasting food or stock (49%), underscoring how\none empty table can have ripple effects across the business.(3)\n\nOpenTable is working to make that relationship easier to navigate. Diners can\nquickly modify or cancel reservations when plans change and even direct\nmessage restaurants within the app. Restaurants can use tools including\ndeposits and credit card holds, prepaid Experiences, automated confirmations\nand reminders, online waitlists and Notify Me to manage demand and minimize\nno-shows.\n\nFor diners, supporting restaurants can be as simple as showing up – or\ncancelling as soon as plans change. Because when a table is filled, the impact\nextends far beyond the restaurant, helping the people, businesses and\nneighborhoods around it thrive.\n\nFor expanded results and more findings, the full U.S. Restaurant Impact Report\nis available at\nhttps://www.opentable.com/restaurant-solutions/research/restaurant-impact-report/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1712679769&u=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F&a=https%3A%2F%2Fwww.opentable.com%2Frestaurant-solutions%2Fresearch%2Frestaurant-impact-report%2F)\n\nMethodologies:\n\n(1)OpenTable Dining Data: OpenTable looked at seated diners and average spend\nper person from online reservations for all active restaurants on the\nOpenTable platform in the US from July 1, 2025 - June 30, 2026 and compared it\nto the same time period in 2024/2025 (July 2, 2024 - July 1, 2025).\n\n(2)Diner Consumer Research: An online survey was conducted by Ripple Research\namong 1501 US general consumers who dine out at restaurants, with major cities\nweighted at 250. Fieldwork was carried out between July 28, 2026 and August 4,\n2026. All data was collected in accordance with MRS (Market Research Society)\nand ESOMAR guidelines, ensuring ethical standards and robust data quality.\n\n(3)Restaurant Consumer Research: An online survey was conducted by Ripple\nResearch among 355 US restaurant workers. Fieldwork was carried out between\nJuly 28, 2026 and August 4, 2026. All data was collected in accordance with\nMRS (Market Research Society) and ESOMAR guidelines, ensuring ethical\nstandards and robust data quality.\n\n(4)National Restaurant Association, State of the Restaurant Industry  2026\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=863894954&u=https%3A%2F%2Frestaurant.org%2Fresearch-and-media%2Fresearch%2Fresearch-reports%2Fstate-of-the-industry%2F&a=State+of+the+Restaurant+Industry%C2%A0+2026)\n\nAbout OpenTable\nOpenTable\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=785845722&u=https%3A%2F%2Fwww.opentable.com%2F&a=OpenTable)\n, a global leader in restaurant tech and part of Booking Holdings, Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1009073957&u=https%3A%2F%2Fwww.bookingholdings.com%2F&a=Booking+Holdings%2C+Inc.)\n (NASDAQ: BKNG\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4784899-1&h=1138484589&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fopentable-launches-its-largest-suite-of-new-and-updated-product-features-for-restaurants-302860569.html%23financial-modal&a=BKNG)\n), helps more than 70,000 restaurants worldwide fill 2 billion seats a year.\nOpenTable's world-class technology empowers restaurants to focus on what\nmatters most – their team, their guests, and their bottom line – while\nenabling diners to discover and book the perfect restaurant for every\noccasion.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/opentables-inaugural-us-restaurant-impact-report-reveals-why-restaurants-matter-more-than-ever-302892231.html\n(https://www.prnewswire.com/news-releases/opentables-inaugural-us-restaurant-impact-report-reveals-why-restaurants-matter-more-than-ever-302892231.html)\n\nSOURCE OpenTable, Inc.\n\n\n\nMedia Contact: Jenna D'Aniello, jdaniello@opentable.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS339872/Open-Table-Logo.jpg?id=OA2975460\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-09-29T13:00:07.53718569Z","server_sent_at_ms":1790686807537},"received_at":"2026-09-29T13:00:07.588Z","source_url":"https://www.prnewswire.com/news-releases/opentables-inaugural-us-restaurant-impact-report-reveals-why-restaurants-matter-more-than-ever-302892231.html"},"analysis":{"id":"144225","press_release_id":"155500","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"OpenTable, a Booking Holdings subsidiary, released its first U.S. Restaurant Impact Report, a research publication on restaurants' economic and community role.\n\nPlatform data cited in the report shows U.S. dining up 11% year-over-year and average diner spend of $60 per person, up 3% YoY — modest positive read-through for BKNG's dining segment.\n\nThe release is brand marketing rather than a financial disclosure; no guidance, bookings, or revenue figures for Booking Holdings are provided.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Suppressed as marketing content; the one usable datapoint is OpenTable's 11% YoY U.S. dining growth."},"keyFigures":{"customDimensions":{"no_show_cost":"$80","us_dining_yoy":"11%","neighbor_spend_avg":"$138","avg_spend_per_person":"$60","diners_seated_annually":"2 billion","restaurant_industry_sales_2026":"$1.55 trillion","restaurant_industry_sales_growth":"4.8%"}},"quotedText":"Helping restaurants thrive is our number one mission at OpenTable, and this report underscores the often unseen value they bring to local neighborhoods","namedEntities":{"people":[{"name":"Amy Wei","role":"Chief Operations Officer of OpenTable"},{"name":"Jason Hammel","role":"Chef Owner of Lula Cafe and LouLou"},{"name":"Jenna D'Aniello","role":"media contact"}],"products":["OpenTable U.S. Restaurant Impact Report"],"companies":[{"name":"OpenTable, Inc.","relationship":"subsidiary of filer"},{"name":"Booking Holdings, Inc.","ticker":"BKNG","relationship":"parent"},{"name":"National Restaurant Association","relationship":"industry data source"},{"name":"Ripple Research","relationship":"survey vendor"}],"dollarAmounts":[{"amount":"$138","context":"average additional spend at neighboring businesses per diner"},{"amount":"$60","context":"average diner spend per person on restaurant meals"},{"amount":"$80","context":"estimated cost of a no-show table for two"},{"amount":"1.55 trillion","context":"expected 2026 total restaurant and foodservice sales"},{"amount":"$3.7T","context":"restaurant sector total economic impact"},{"amount":"$1.2T","context":"restaurant sector labor income"}]},"materialImpact":{"score":1,"reasoning":"Marketing research report from OpenTable (a BKNG subsidiary), not a financial disclosure. Only mildly notable datapoint is U.S. dining up 11% YoY on the platform, but no guidance or earnings implications are stated."},"tickerRelevance":{"others":[],"primary":"BKNG"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap","eventGravity":"marketing-research-report","subsidiaryAuthored":true,"financialMateriality":"minimal"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"OpenTable, a Booking Holdings subsidiary, released its first U.S. Restaurant Impact Report, a research publication on restaurants' economic and community role.\n\nPlatform data cited in the report shows U.S. dining up 11% year-over-year and average diner spend of $60 per person, up 3% YoY — modest positive read-through for BKNG's dining segment.\n\nThe release is brand marketing rather than a financial disclosure; no guidance, bookings, or revenue figures for Booking Holdings are provided.","key_figures":{"customDimensions":{"no_show_cost":"$80","us_dining_yoy":"11%","neighbor_spend_avg":"$138","avg_spend_per_person":"$60","diners_seated_annually":"2 billion","restaurant_industry_sales_2026":"$1.55 trillion","restaurant_industry_sales_growth":"4.8%"}},"named_entities":{"people":[{"name":"Amy Wei","role":"Chief Operations Officer of OpenTable"},{"name":"Jason Hammel","role":"Chef Owner of Lula Cafe and LouLou"},{"name":"Jenna D'Aniello","role":"media contact"}],"products":["OpenTable U.S. Restaurant Impact Report"],"companies":[{"name":"OpenTable, Inc.","relationship":"subsidiary of filer"},{"name":"Booking Holdings, Inc.","ticker":"BKNG","relationship":"parent"},{"name":"National Restaurant Association","relationship":"industry data source"},{"name":"Ripple Research","relationship":"survey vendor"}],"dollarAmounts":[{"amount":"$138","context":"average additional spend at neighboring businesses per diner"},{"amount":"$60","context":"average diner spend per person on restaurant meals"},{"amount":"$80","context":"estimated cost of a no-show table for two"},{"amount":"1.55 trillion","context":"expected 2026 total restaurant and foodservice sales"},{"amount":"$3.7T","context":"restaurant sector total economic impact"},{"amount":"$1.2T","context":"restaurant sector labor income"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-29T13:00:35.139Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"mega-cap","eventGravity":"marketing-research-report","subsidiaryAuthored":true,"financialMateriality":"minimal"}},"durationMs":6743,"modelName":"glm-5.3-flashx"}}