{"success":true,"data":{"pressRelease":{"id":"155537","rtpr_id":"nBw2sXl5Ha-20260929","ticker":"BRZE","exchange":"NASDAQ","all_tickers":["BRZE"],"title":"Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment","author":"Business Wire","published_at":"2026-09-29T13:10:00.069Z","article_body":"Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were\n‘Made for This’ Moment\n\nAB InBev, Compare the Market, Luxury Escapes, Nestlé Purina, Pizza Hut,\nRidery, Wealthsimple and Wendy’s awarded for turning innovation into impact\n\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers\nbrands to Be Absolutely Engaging™, today announced the winners of its 2026\nTorchie Awards\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners%3Futm_campaign%3Dfy27-q3-global-customer-customer-forge%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dlp-forge&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=2026+Torchie+Awards&index=1&md5=909f54a00b23158f9d31170493174323)\n, recognizing brands and marketers setting a new standard for customer\nengagement through creativity, collaboration, AI, and measurable business\nimpact.\n\nThe winners were unveiled Monday evening at Forge, Braze’s annual customer\nengagement conference in Las Vegas. This year’s winners bring the Forge\ntheme, ‘Made for This,’ to life by showing how marketers, who are adaptive\nand resilient by nature, are embracing new technologies, customer insight and\ncreativity to solve real business problems and build stronger customer\nrelationships.\n\n“The work recognized by the Torchies gives marketers something much more\nvaluable than a list of award winners. It gives them a blueprint for what\ngreat customer engagement can look like,” said Will Crocker Hay, VP Growth,\nBraze. “These teams are taking ideas that can sometimes feel abstract,\nwhether that is AI, real-time personalization or cross-functional\ncollaboration, and turning them into experiences customers actually value and\nresults their businesses can measure. That spirit is exactly what we mean by\nMade for This.”\n\nFrom AI Experimentation to Business Results\n\nCompare the Market received the AI in Action Award after deploying BrazeAI\nDecisioning Studio in just 57 days for car insurance renewals. Its approach\ncoordinated six decisions for each customer simultaneously across more than\n195 content modules, creating more than 1 million personalised experiences for\na customer base of 34 million. Not only did this improve customer experience,\nit delivered a 9.07% conversion increase against business as usual,\nsubsequently rising to 17%. CRM's contribution to revenue grew 55% over nine\nmonths despite 25% fewer sends.\n\n“Winning AI in Action means a great deal to our team because this work was\nnever about using AI for the sake of it,” said Saul Lopes, Head of Customer\nMarketing & Engagement, Compare the Market. “We wanted to create better\nrenewal experiences for our customers while proving that greater relevance can\nalso deliver stronger commercial results. Being recognized alongside other\nbrands pushing customer engagement forward makes this especially\nmeaningful.”\n\nThe result reflects a broader pattern across this year’s winners: the most\neffective uses of AI start with a clear customer or business challenge and\napply technology where it can create measurable value.\n\nCreativity Customers Want to Engage With\n\nThe Campaign of the Year Award went to AB InBev, SAB/Brahma for a Zé Delivery\ninitiative that connected purchases of Brahma with Brazilian football fandom.\nTen percent of the value of qualifying orders was directed toward customers’\nchosen football clubs, ultimately generating more than R21million in\ninvestment from more than one million fans. The campaign also generated more\nthan R30 million in incremental revenue and increased average spend per Brahma\norder by 30%.\n\n“This campaign gave users a simple and meaningful way to support the\nfootball clubs they love through their purchases,” said Leandro Nakajima,\nProduct Manager, AB InBev. “By bringing together Brahma, Zé Delivery, our\nconsumers and their passion for football, we generated meaningful investment\nfor clubs while driving measurable growth for the business. Being recognized\nas Campaign of the Year is a great recognition of the creativity and impact\nbehind the campaign.”\n\nWendy’s won the Creative Excellence Award for its Meal of Misfortune\nactivation with Netflix’s Wednesday. The campaign extended into Wendy’s\ncustomer engagement channels and an interactive in-app tarot experience,\nleading to the creation of 1.1 million new loyalty accounts, seven million\ntarot interactions and 311,000 incremental loyalty purchasers.\n\nThe Teams and Marketers Behind the Technology\n\nWealthsimple was named Collaborative Team of the Year for bringing marketing\nand engineering teams together to build its Monthly Millionaire experience.\nThe program shipped in two months and attracted more than one million\nparticipants in its first month.\n\nMonthly Millionaire showed what is possible when marketing and engineering\nwork together around a shared customer idea,” said Julian Mirijello,\nManager, Growth, Wealthsimple. “We moved from concept to launch in two\nmonths and saw more than one million people participate in the first month.\nBeing named Collaborative Team of the Year is meaningful recognition of the\npeople across Wealthsimple who made that happen.”\n\nSarah Lands Ramrup of Nestlé Purina received Marketing Leader of the Year\nrecognition for work that helped demonstrate the value of Braze across the\norganization. A 2026 program targeting a 15% conversion rate delivered 24% in\nthe first quarter, while Decisioning Studio cross-sell activity produced\napproximately 28% lift against holdout.\n\nZahra Khan of Pizza Hut was named Rising Marketing Star after earning the\nhighest-scoring submission across the six judged categories. In two years,\nKhan has taken ownership of work spanning Hut Rewards, AI decisioning and\ncustomer engagement mechanics, including a six-phase loyalty journey delivered\nwithout incremental headcount.\n\nCustomer Engagement With an Impact Beyond Marketing\n\nThe Braze for Impact Award went to Ridery for a real-time earthquake alert\nsystem created following a major earthquake in Venezuela. Built in less than\n24 hours and connected to USGS seismic data, the system was designed to alert\nusers in affected cities within seconds rather than sending a blanket\nnotification to Ridery’s entire customer base. It has since become permanent\ninfrastructure designed to activate automatically following future earthquakes\nof magnitude 5.0 or greater.\n\nNirnay Polaboina of Luxury Escapes was named Bonfire Community Leader of the\nYear for sharing expertise with the wider Braze practitioner community,\nincluding technical guidance, articles and examples of customer engagement\npractices spanning international markets.\n\nPartners Turning Innovation Into Customer Impact\n\nThe 2026 Torchies also recognized six Braze partners whose work demonstrates\nhow collaboration across the customer engagement ecosystem can help brands\nsolve complex challenges, accelerate transformation and turn technology into\nstronger customer and business outcomes. The partner awards recognize\nexcellence spanning campaigns, delivery, technology collaboration and business\ntransformation.\n\nWPP was named Delivery Partner of the Year, recognizing the scale and maturity\nof its Braze practice and its ability to translate that expertise into\nmeasurable customer outcomes. WPP grew Braze Certifications across its\norganization by 88% year over year, achieved Platinum partner status and\nserved as a launch partner for BrazeAI Agent Console™, demonstrating how\ninvestment in skills and emerging technology can help brands put new customer\nengagement capabilities to work.\n\nDatabricks received Technology Partner of the Year following a year of rapid\ncollaboration with Braze. In less than six months, the companies co-designed,\nvalidated and launched a zero-copy data-sharing integration in beta, while\nBraze became an official Databricks Data Partner. The partnership has seen the\nnumber of mutual brands grow to more than 185 shared customers, demonstrating\nthe opportunity to bring customer data and activation closer together.\n\nStitch, together with RaceTrac, received Partner Campaign of the Year for a\ncampaign that combined creativity with sophisticated technical orchestration.\nThe winning submission brought together the Databricks and Braze agent\nintegration, Figma and eight different Braze features and channels to help\nRaceTrac move beyond its traditional customer engagement playbook.\n\nCACI, together with Legal & General, won Transformation Partner of the\nYear for building a Customer Engagement Engine that brought together\nSnowflake, Tealium, Optimizely CMS with Braze to replace a fragmented legacy\nmarketing technology stack. The transformation increased registrations and\nlogins by 217%, meaningful customer actions by 220% and transfer completion\nrates by 50%, demonstrating how modernizing the underlying customer engagement\ninfrastructure can translate into significant changes in customer behavior and\nbusiness performance.\n\nFurthermore, Composed Digital and Massive Rocket were recognised for their\nregional excellence with a Market Maker award.\n\nThe Torchie Awards recognize Braze customers and partners whose work\ndemonstrates innovation, measurable impact and a stronger approach to customer\nengagement. To learn more about the 2026 Torchie Award winners and their work,\nvisit https://www.braze.com/resources/articles/2026-torchie-awards-winners\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners%3Futm_campaign%3Dfy27-q3-global-customer-customer-forge%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dlp-forge&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners&index=2&md5=55a430c0e9c3b4a2d34cb35f73befc62)\n.\n\nTo learn more about Forge, visit https://forge.braze.com/2026/\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fforge.braze.com%2F2026%2F&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=https%3A%2F%2Fforge.braze.com%2F2026%2F&index=3&md5=ce7aeef52341fd68ae3df6d8f4e6d4f5)\n.\n\nAbout Braze\n\nBraze is the leading customer engagement platform that empowers brands to Be\nAbsolutely Engaging™. Braze helps brands deliver great customer experiences\nthat drive value both for consumers and for their businesses. Built on a\nfoundation of composable intelligence, BrazeAI™ allows marketers to combine\nand activate AI agents, models, and features at every touchpoint throughout\nthe Braze Customer Engagement Platform for smarter, faster, and more\nmeaningful customer engagement. From cross-channel messaging and journey\norchestration to AI-powered decisioning and optimization, Braze enables\ncompanies to turn action into interaction through autonomous, 1:1 personalized\nexperiences. The company has been consistently recognized as a Leader in\nmarketing technology by industry analysts and was named a G2 “Best of\nMarketing and Digital Advertising Software Product” in 2026. Braze was also\nnamed one of Built In’s 2026 Best Places to Work, one of America’s\nGreenest Companies for 2025 by Newsweek, and a 2025 Fortune Best Workplace in\nTechnology™ by Great Place To Work®. The company is headquartered in New\nYork with 15 offices across the Americas, EMEA, and APAC. Learn more at\nbraze.com.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929322215/en/\n(https://www.businesswire.com/news/home/20260929322215/en/)\n\nMedia:\n\nSteve Ballerini\n\nPress@braze.com (mailto:Press@braze.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw2sXl5Ha-20260929","title":"Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were ‘Made for This’ Moment","author":"Business Wire","ticker":"BRZE","created":"2026-09-29T13:10:00.069Z","tickers":["BRZE"],"exchange":"NASDAQ","article_body":"Braze Announces 2026 Torchie Award Winners Recognizing the Marketers Who Were\n‘Made for This’ Moment\n\nAB InBev, Compare the Market, Luxury Escapes, Nestlé Purina, Pizza Hut,\nRidery, Wealthsimple and Wendy’s awarded for turning innovation into impact\n\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers\nbrands to Be Absolutely Engaging™, today announced the winners of its 2026\nTorchie Awards\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners%3Futm_campaign%3Dfy27-q3-global-customer-customer-forge%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dlp-forge&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=2026+Torchie+Awards&index=1&md5=909f54a00b23158f9d31170493174323)\n, recognizing brands and marketers setting a new standard for customer\nengagement through creativity, collaboration, AI, and measurable business\nimpact.\n\nThe winners were unveiled Monday evening at Forge, Braze’s annual customer\nengagement conference in Las Vegas. This year’s winners bring the Forge\ntheme, ‘Made for This,’ to life by showing how marketers, who are adaptive\nand resilient by nature, are embracing new technologies, customer insight and\ncreativity to solve real business problems and build stronger customer\nrelationships.\n\n“The work recognized by the Torchies gives marketers something much more\nvaluable than a list of award winners. It gives them a blueprint for what\ngreat customer engagement can look like,” said Will Crocker Hay, VP Growth,\nBraze. “These teams are taking ideas that can sometimes feel abstract,\nwhether that is AI, real-time personalization or cross-functional\ncollaboration, and turning them into experiences customers actually value and\nresults their businesses can measure. That spirit is exactly what we mean by\nMade for This.”\n\nFrom AI Experimentation to Business Results\n\nCompare the Market received the AI in Action Award after deploying BrazeAI\nDecisioning Studio in just 57 days for car insurance renewals. Its approach\ncoordinated six decisions for each customer simultaneously across more than\n195 content modules, creating more than 1 million personalised experiences for\na customer base of 34 million. Not only did this improve customer experience,\nit delivered a 9.07% conversion increase against business as usual,\nsubsequently rising to 17%. CRM's contribution to revenue grew 55% over nine\nmonths despite 25% fewer sends.\n\n“Winning AI in Action means a great deal to our team because this work was\nnever about using AI for the sake of it,” said Saul Lopes, Head of Customer\nMarketing & Engagement, Compare the Market. “We wanted to create better\nrenewal experiences for our customers while proving that greater relevance can\nalso deliver stronger commercial results. Being recognized alongside other\nbrands pushing customer engagement forward makes this especially\nmeaningful.”\n\nThe result reflects a broader pattern across this year’s winners: the most\neffective uses of AI start with a clear customer or business challenge and\napply technology where it can create measurable value.\n\nCreativity Customers Want to Engage With\n\nThe Campaign of the Year Award went to AB InBev, SAB/Brahma for a Zé Delivery\ninitiative that connected purchases of Brahma with Brazilian football fandom.\nTen percent of the value of qualifying orders was directed toward customers’\nchosen football clubs, ultimately generating more than R21million in\ninvestment from more than one million fans. The campaign also generated more\nthan R30 million in incremental revenue and increased average spend per Brahma\norder by 30%.\n\n“This campaign gave users a simple and meaningful way to support the\nfootball clubs they love through their purchases,” said Leandro Nakajima,\nProduct Manager, AB InBev. “By bringing together Brahma, Zé Delivery, our\nconsumers and their passion for football, we generated meaningful investment\nfor clubs while driving measurable growth for the business. Being recognized\nas Campaign of the Year is a great recognition of the creativity and impact\nbehind the campaign.”\n\nWendy’s won the Creative Excellence Award for its Meal of Misfortune\nactivation with Netflix’s Wednesday. The campaign extended into Wendy’s\ncustomer engagement channels and an interactive in-app tarot experience,\nleading to the creation of 1.1 million new loyalty accounts, seven million\ntarot interactions and 311,000 incremental loyalty purchasers.\n\nThe Teams and Marketers Behind the Technology\n\nWealthsimple was named Collaborative Team of the Year for bringing marketing\nand engineering teams together to build its Monthly Millionaire experience.\nThe program shipped in two months and attracted more than one million\nparticipants in its first month.\n\nMonthly Millionaire showed what is possible when marketing and engineering\nwork together around a shared customer idea,” said Julian Mirijello,\nManager, Growth, Wealthsimple. “We moved from concept to launch in two\nmonths and saw more than one million people participate in the first month.\nBeing named Collaborative Team of the Year is meaningful recognition of the\npeople across Wealthsimple who made that happen.”\n\nSarah Lands Ramrup of Nestlé Purina received Marketing Leader of the Year\nrecognition for work that helped demonstrate the value of Braze across the\norganization. A 2026 program targeting a 15% conversion rate delivered 24% in\nthe first quarter, while Decisioning Studio cross-sell activity produced\napproximately 28% lift against holdout.\n\nZahra Khan of Pizza Hut was named Rising Marketing Star after earning the\nhighest-scoring submission across the six judged categories. In two years,\nKhan has taken ownership of work spanning Hut Rewards, AI decisioning and\ncustomer engagement mechanics, including a six-phase loyalty journey delivered\nwithout incremental headcount.\n\nCustomer Engagement With an Impact Beyond Marketing\n\nThe Braze for Impact Award went to Ridery for a real-time earthquake alert\nsystem created following a major earthquake in Venezuela. Built in less than\n24 hours and connected to USGS seismic data, the system was designed to alert\nusers in affected cities within seconds rather than sending a blanket\nnotification to Ridery’s entire customer base. It has since become permanent\ninfrastructure designed to activate automatically following future earthquakes\nof magnitude 5.0 or greater.\n\nNirnay Polaboina of Luxury Escapes was named Bonfire Community Leader of the\nYear for sharing expertise with the wider Braze practitioner community,\nincluding technical guidance, articles and examples of customer engagement\npractices spanning international markets.\n\nPartners Turning Innovation Into Customer Impact\n\nThe 2026 Torchies also recognized six Braze partners whose work demonstrates\nhow collaboration across the customer engagement ecosystem can help brands\nsolve complex challenges, accelerate transformation and turn technology into\nstronger customer and business outcomes. The partner awards recognize\nexcellence spanning campaigns, delivery, technology collaboration and business\ntransformation.\n\nWPP was named Delivery Partner of the Year, recognizing the scale and maturity\nof its Braze practice and its ability to translate that expertise into\nmeasurable customer outcomes. WPP grew Braze Certifications across its\norganization by 88% year over year, achieved Platinum partner status and\nserved as a launch partner for BrazeAI Agent Console™, demonstrating how\ninvestment in skills and emerging technology can help brands put new customer\nengagement capabilities to work.\n\nDatabricks received Technology Partner of the Year following a year of rapid\ncollaboration with Braze. In less than six months, the companies co-designed,\nvalidated and launched a zero-copy data-sharing integration in beta, while\nBraze became an official Databricks Data Partner. The partnership has seen the\nnumber of mutual brands grow to more than 185 shared customers, demonstrating\nthe opportunity to bring customer data and activation closer together.\n\nStitch, together with RaceTrac, received Partner Campaign of the Year for a\ncampaign that combined creativity with sophisticated technical orchestration.\nThe winning submission brought together the Databricks and Braze agent\nintegration, Figma and eight different Braze features and channels to help\nRaceTrac move beyond its traditional customer engagement playbook.\n\nCACI, together with Legal & General, won Transformation Partner of the\nYear for building a Customer Engagement Engine that brought together\nSnowflake, Tealium, Optimizely CMS with Braze to replace a fragmented legacy\nmarketing technology stack. The transformation increased registrations and\nlogins by 217%, meaningful customer actions by 220% and transfer completion\nrates by 50%, demonstrating how modernizing the underlying customer engagement\ninfrastructure can translate into significant changes in customer behavior and\nbusiness performance.\n\nFurthermore, Composed Digital and Massive Rocket were recognised for their\nregional excellence with a Market Maker award.\n\nThe Torchie Awards recognize Braze customers and partners whose work\ndemonstrates innovation, measurable impact and a stronger approach to customer\nengagement. To learn more about the 2026 Torchie Award winners and their work,\nvisit https://www.braze.com/resources/articles/2026-torchie-awards-winners\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners%3Futm_campaign%3Dfy27-q3-global-customer-customer-forge%26utm_medium%3Dpress-release%26utm_source%3Dbraze%26utm_content%3Dlp-forge&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2F2026-torchie-awards-winners&index=2&md5=55a430c0e9c3b4a2d34cb35f73befc62)\n.\n\nTo learn more about Forge, visit https://forge.braze.com/2026/\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fforge.braze.com%2F2026%2F&esheet=54612078&newsitemid=20260929322215&lan=en-US&anchor=https%3A%2F%2Fforge.braze.com%2F2026%2F&index=3&md5=ce7aeef52341fd68ae3df6d8f4e6d4f5)\n.\n\nAbout Braze\n\nBraze is the leading customer engagement platform that empowers brands to Be\nAbsolutely Engaging™. Braze helps brands deliver great customer experiences\nthat drive value both for consumers and for their businesses. Built on a\nfoundation of composable intelligence, BrazeAI™ allows marketers to combine\nand activate AI agents, models, and features at every touchpoint throughout\nthe Braze Customer Engagement Platform for smarter, faster, and more\nmeaningful customer engagement. From cross-channel messaging and journey\norchestration to AI-powered decisioning and optimization, Braze enables\ncompanies to turn action into interaction through autonomous, 1:1 personalized\nexperiences. The company has been consistently recognized as a Leader in\nmarketing technology by industry analysts and was named a G2 “Best of\nMarketing and Digital Advertising Software Product” in 2026. Braze was also\nnamed one of Built In’s 2026 Best Places to Work, one of America’s\nGreenest Companies for 2025 by Newsweek, and a 2025 Fortune Best Workplace in\nTechnology™ by Great Place To Work®. The company is headquartered in New\nYork with 15 offices across the Americas, EMEA, and APAC. Learn more at\nbraze.com.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260929322215/en/\n(https://www.businesswire.com/news/home/20260929322215/en/)\n\nMedia:\n\nSteve Ballerini\n\nPress@braze.com (mailto:Press@braze.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-29T13:10:00.136259151Z","server_sent_at_ms":1790687400136},"received_at":"2026-09-29T13:10:00.188Z","source_url":"https://www.businesswire.com/news/home/20260929322215/en/"},"analysis":{"id":"144265","press_release_id":"155537","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"other","narrative":"Braze announced the winners of its 2026 Torchie Awards at its Forge customer conference in Las Vegas, honoring brands including AB InBev, Compare the Market, Wendy's, and Wealthsimple for customer engagement work built on the Braze platform.\n\nCustomer results highlighted include Compare the Market's 9.07% conversion lift using BrazeAI Decisioning Studio and Wendy's 1.1 million new loyalty accounts from a Netflix Wednesday tie-in campaign.\n\nThe release is marketing PR with no financial impact, but it does showcase enterprise customer adoption of Braze's newer AI decisioning products.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Awards-PR conference content — suppress or use only as soft color on BrazeAI adoption."},"keyFigures":{"customDimensions":{"databricks_shared_customers":185,"wpp_braze_certification_growth":"88% YoY","compare_the_market_customer_base":"34 million","compare_the_market_conversion_increase":"9.07%, rising to 17%"}},"quotedText":"The work recognized by the Torchies gives marketers something much more valuable than a list of award winners. It gives them a blueprint for what great customer engagement can look like","namedEntities":{"people":[{"name":"Will Crocker Hay","role":"VP Growth, Braze"},{"name":"Saul Lopes","role":"Head of Customer Marketing & Engagement, Compare the Market"},{"name":"Leandro Nakajima","role":"Product Manager, AB InBev"},{"name":"Julian Mirijello","role":"Manager, Growth, Wealthsimple"},{"name":"Sarah Lands Ramrup","role":"Marketing Leader of the Year, Nestlé Purina"},{"name":"Zahra Khan","role":"Rising Marketing Star, Pizza Hut"},{"name":"Nirnay Polaboina","role":"Bonfire Community Leader of the Year, Luxury Escapes"}],"products":["BrazeAI Decisioning Studio","BrazeAI Agent Console","Zé Delivery","Monthly Millionaire","Meal of Misfortune"],"companies":[{"name":"Braze","ticker":"BRZE","relationship":"filer/awards host"},{"name":"AB InBev","relationship":"customer"},{"name":"Compare the Market","relationship":"customer"},{"name":"Wealthsimple","relationship":"customer"},{"name":"Nestlé Purina","relationship":"customer"},{"name":"Pizza Hut","relationship":"customer"},{"name":"Wendy's","relationship":"customer"},{"name":"Luxury Escapes","relationship":"customer"},{"name":"Ridery","relationship":"customer"},{"name":"Databricks","relationship":"technology partner"},{"name":"WPP","relationship":"delivery partner"},{"name":"CACI","relationship":"partner"},{"name":"Stitch","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Awards ceremony press release celebrating Braze customers and partners at its Forge conference. Pure PR/marketing content with no financial, guidance, or operational impact on the company."},"tickerRelevance":{"others":[],"primary":"BRZE"},"globalImportance":8,"audienceRelevance":12,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"promotional_awards_pr","issuerAuthored":true,"financialImpact":"none"}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Braze announced the winners of its 2026 Torchie Awards at its Forge customer conference in Las Vegas, honoring brands including AB InBev, Compare the Market, Wendy's, and Wealthsimple for customer engagement work built on the Braze platform.\n\nCustomer results highlighted include Compare the Market's 9.07% conversion lift using BrazeAI Decisioning Studio and Wendy's 1.1 million new loyalty accounts from a Netflix Wednesday tie-in campaign.\n\nThe release is marketing PR with no financial impact, but it does showcase enterprise customer adoption of Braze's newer AI decisioning products.","key_figures":{"customDimensions":{"databricks_shared_customers":185,"wpp_braze_certification_growth":"88% YoY","compare_the_market_customer_base":"34 million","compare_the_market_conversion_increase":"9.07%, rising to 17%"}},"named_entities":{"people":[{"name":"Will Crocker Hay","role":"VP Growth, Braze"},{"name":"Saul Lopes","role":"Head of Customer Marketing & Engagement, Compare the Market"},{"name":"Leandro Nakajima","role":"Product Manager, AB InBev"},{"name":"Julian Mirijello","role":"Manager, Growth, Wealthsimple"},{"name":"Sarah Lands Ramrup","role":"Marketing Leader of the Year, Nestlé Purina"},{"name":"Zahra Khan","role":"Rising Marketing Star, Pizza Hut"},{"name":"Nirnay Polaboina","role":"Bonfire Community Leader of the Year, Luxury Escapes"}],"products":["BrazeAI Decisioning Studio","BrazeAI Agent Console","Zé Delivery","Monthly Millionaire","Meal of Misfortune"],"companies":[{"name":"Braze","ticker":"BRZE","relationship":"filer/awards host"},{"name":"AB InBev","relationship":"customer"},{"name":"Compare the Market","relationship":"customer"},{"name":"Wealthsimple","relationship":"customer"},{"name":"Nestlé Purina","relationship":"customer"},{"name":"Pizza Hut","relationship":"customer"},{"name":"Wendy's","relationship":"customer"},{"name":"Luxury Escapes","relationship":"customer"},{"name":"Ridery","relationship":"customer"},{"name":"Databricks","relationship":"technology partner"},{"name":"WPP","relationship":"delivery partner"},{"name":"CACI","relationship":"partner"},{"name":"Stitch","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-29T13:10:07.668Z","global_importance":8,"audience_relevance":12,"importance_components":{"tickerTier":"mid-cap","eventGravity":"promotional_awards_pr","issuerAuthored":true,"financialImpact":"none"}},"durationMs":7446,"modelName":"glm-5.3-flashx"}}