{"success":true,"data":{"pressRelease":{"id":"156460","rtpr_id":"nGNX1Fsz3m-20260930","ticker":"TLRY","exchange":"NASDAQ","all_tickers":["TLRY"],"title":"10 Barrel Expands Salty Sips RTD Portfolio with New Blackberry Refresher","author":"Globe Newswire","published_at":"2026-09-30T11:00:00.762Z","article_body":"BEND, Ore., Sept. 30, 2026 (GLOBE NEWSWIRE) -- 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ2ZPJZR3wW7vOfAj18jwEzd6gAgljc5K3LYBCTqTL7HZmGERMqYrqqJtJf2IJJ0zSfGKXgokvMJeDZKlugHt_yU=),\nthe Bend-born craft beer brand known for bold beers, big personality, and\nbringing people together for a good time, by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=24mCf5NAlMZXtX4qDuubdOfKO8ye78ZOUdWavYZyDxSuR4c6UsWIAR_gcjHs3bwlRaf8eX5kt_wx7N-BZBzcLaGSuHiqNdhLUedP14rwdmw=)\n(NASDAQ: TLRY and TSX: TLRY), is excited to announce the launch of Salty Sips\nBlackberry Refresher\n(https://www.globenewswire.com/Tracker?data=uBvPCy3Y7gzNoLPTHLk7H3qx8O-PYGED1enEKFSOkToP4x1oz2kThkrKbHXJDXi9iEnVSKsNLOS_k6zYX-zuoQgebY692-c1XqOkMNIwbsmaM60LZh4EZ1slWfkIMAYErqQ4ihFSmt6kse4-lnsgTwp3VN9W6c2kPDru_f3bp18=),\nthe latest addition to its growing portfolio of the Salty Sips ready-to-drink\ncocktails line\n(https://www.globenewswire.com/Tracker?data=uBvPCy3Y7gzNoLPTHLk7H6Ui_MYpY_W5Av5OiwObrfAEzQ-gD7QyYWT9-Ih0wBfc6XH3mbOrOkz599y-4kwOHs0Ufe0bFyczKqP4MR4HVSVaqP30vrZ_4Z29YYnLUcQNTrdlLglJZoAfa5clioSPjoA1x8bo2OU0QinA_HxguL5DOVGZm1A9jJhmGEwrmHV64yL-NfFJIw2vzNDciPh07OYKI-SeHZx80NBIpW0YWxn8Jlr5Yrk3HY8QziPFVV6F).\n\nBuilt for those looking for refreshing flavor without the heavy sweetness,\nSalty Sips Blackberry Refresher blends vodka, real fruit juice, a hint of mint\nand a pinch of sea salt into an easy-drinking, low sugar cocktail that's\ncrisp, balanced, and straight-up crushable. Crafted at 5.0% ABV, the new\nflavor delivers refreshing blackberry character and bright fruit notes, making\nit the perfect companion for warm afternoons, backyard hangs, river floats,\nand wherever the day takes you.\n\n\n\nInspired by the simple pleasure of fresh fruit and the refreshing kick of a\nlightly salted snack on a summer day, Blackberry Refresher continues the Salty\nSips philosophy of delivering bold flavor with less sugar and an approachable\nABV. Made with real fruit juice and a pinch of sea salt, the cocktail offers a\nclean, refreshing finish that keeps you coming back for another sip.\n\n\"The launch of Salty Sips Watermelon Refresher in the spring was such a hit\nwith our fans that we were pumped to extend the product line with Blackberry\nRefresher, a product that feels both refreshing and flavorful without weighing\nyou down,\" said Moo Eakin, Senior Brand Manager at 10 Barrel Brewing Co. \"The\ncombination of real blackberry juice, vodka, and a pinch of sea salt creates a\nlow-sugar, balanced cocktail that's easy to enjoy whether you're on the\nmountain, at the lake, or hanging with friends.\"\n\nThe second member to the Salty Sips lineup follows the successful launch of\nWatermelon Refresher\n(https://www.globenewswire.com/Tracker?data=1ZKnEAX2h30VSgfpmhoikrMQ-Wzjx_Fko6IbhkAVIT3iVR_P4O5yuBFIVHX-DMPBI_WJCHQkW1tOYY3jt6J39ljOL8w7jpNdtn_wdNeGn48d4qlf8dUKb1yzld59xJ9g)\nand builds the foundations of a portfolio of innovative cocktails designed for\nconsumers seeking flavor-forward, easy-drinking options that fit today's\nevolving lifestyles. With just 5.0% ABV and low sugar, Salty Sips Blackberry\nRefresher delivers a modern take on refreshment without sacrificing taste.\n\nSalty Sips Blackberry Refresher is now available in convenient 4-packs in\nselect markets across the Pacific Northwest, with expanded distribution\nplanned in additional western U.S. markets.\n\nFor more information, visit 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ124QLzQ3gAHMQ8_W8gJVZ-ttMMTb4LbKuQFTCNiKrA0DXAtodh2GlBQr6Ll7U0FmyPuXEueEaZalsVZcApEHpk=).\n\nAbout 10 Barrel Brewing Co.\n\n10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring\ninnovative beers brewed locally at each of its four brewpub locations in Bend,\nPortland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer,\nand have fun doing it. For more information, visit 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ2C25MwAzZQPYgkYUhz2_WMRuO_pYE1siy6q8T_FBQbG7HsB6TTdCLhTxJf2WGhc2By1Db7tAIbRnDJH2dCVv3s=)\nand follow @10barrelbrewing on social.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia and Latin America that is leading\nas a transformative force at the nexus of cannabis, beverage, wellness, and\nentertainment elevating lives through moments of connection. Tilray’s\nmission is to be a leading premium lifestyle company with a house of brands\nand innovative products that inspire joy and create memorable experiences.\nTilray’s unprecedented platform supports over 40 brands in over 20\ncountries, including comprehensive cannabis offerings, hemp-based foods and\ncraft beverages. \n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com\n(https://www.globenewswire.com/Tracker?data=24mCf5NAlMZXtX4qDuubdMb6dFFlaSckGnId1VchL1UwnkL1HojlpCVWimMNaeNOwLsCXn3LJKpYEWSpu4DVMA==) and\nfollow @Tilray on all social platforms. \n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities\nlaws.  \n\nTilray Brands Contacts:\n\nMedia:news@tilray.com\n\nInvestor Relations: investors@tilray.com\n\nPhotos accompanying this announcement are available at:\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/9fca0e2b-d49d-4d14-b6ad-1e8554228345\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/83233953-e5ad-4b29-8258-930a654e2863\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\n10 Barrel Blackberry Refresher \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/9fca0e2b-d49d-4d14-b6ad-1e8554228345/en)\n10 Barrel Salty Sips, Blackberry Refresher10 Barrel Salty Sips \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/83233953-e5ad-4b29-8258-930a654e2863/en)\n10 Barrel Salty Sips\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX1Fsz3m-20260930","title":"10 Barrel Expands Salty Sips RTD Portfolio with New Blackberry Refresher","author":"Globe Newswire","ticker":"TLRY","created":"2026-09-30T11:00:00.762Z","tickers":["TLRY"],"exchange":"NASDAQ","article_body":"BEND, Ore., Sept. 30, 2026 (GLOBE NEWSWIRE) -- 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ2ZPJZR3wW7vOfAj18jwEzd6gAgljc5K3LYBCTqTL7HZmGERMqYrqqJtJf2IJJ0zSfGKXgokvMJeDZKlugHt_yU=),\nthe Bend-born craft beer brand known for bold beers, big personality, and\nbringing people together for a good time, by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=24mCf5NAlMZXtX4qDuubdOfKO8ye78ZOUdWavYZyDxSuR4c6UsWIAR_gcjHs3bwlRaf8eX5kt_wx7N-BZBzcLaGSuHiqNdhLUedP14rwdmw=)\n(NASDAQ: TLRY and TSX: TLRY), is excited to announce the launch of Salty Sips\nBlackberry Refresher\n(https://www.globenewswire.com/Tracker?data=uBvPCy3Y7gzNoLPTHLk7H3qx8O-PYGED1enEKFSOkToP4x1oz2kThkrKbHXJDXi9iEnVSKsNLOS_k6zYX-zuoQgebY692-c1XqOkMNIwbsmaM60LZh4EZ1slWfkIMAYErqQ4ihFSmt6kse4-lnsgTwp3VN9W6c2kPDru_f3bp18=),\nthe latest addition to its growing portfolio of the Salty Sips ready-to-drink\ncocktails line\n(https://www.globenewswire.com/Tracker?data=uBvPCy3Y7gzNoLPTHLk7H6Ui_MYpY_W5Av5OiwObrfAEzQ-gD7QyYWT9-Ih0wBfc6XH3mbOrOkz599y-4kwOHs0Ufe0bFyczKqP4MR4HVSVaqP30vrZ_4Z29YYnLUcQNTrdlLglJZoAfa5clioSPjoA1x8bo2OU0QinA_HxguL5DOVGZm1A9jJhmGEwrmHV64yL-NfFJIw2vzNDciPh07OYKI-SeHZx80NBIpW0YWxn8Jlr5Yrk3HY8QziPFVV6F).\n\nBuilt for those looking for refreshing flavor without the heavy sweetness,\nSalty Sips Blackberry Refresher blends vodka, real fruit juice, a hint of mint\nand a pinch of sea salt into an easy-drinking, low sugar cocktail that's\ncrisp, balanced, and straight-up crushable. Crafted at 5.0% ABV, the new\nflavor delivers refreshing blackberry character and bright fruit notes, making\nit the perfect companion for warm afternoons, backyard hangs, river floats,\nand wherever the day takes you.\n\n\n\nInspired by the simple pleasure of fresh fruit and the refreshing kick of a\nlightly salted snack on a summer day, Blackberry Refresher continues the Salty\nSips philosophy of delivering bold flavor with less sugar and an approachable\nABV. Made with real fruit juice and a pinch of sea salt, the cocktail offers a\nclean, refreshing finish that keeps you coming back for another sip.\n\n\"The launch of Salty Sips Watermelon Refresher in the spring was such a hit\nwith our fans that we were pumped to extend the product line with Blackberry\nRefresher, a product that feels both refreshing and flavorful without weighing\nyou down,\" said Moo Eakin, Senior Brand Manager at 10 Barrel Brewing Co. \"The\ncombination of real blackberry juice, vodka, and a pinch of sea salt creates a\nlow-sugar, balanced cocktail that's easy to enjoy whether you're on the\nmountain, at the lake, or hanging with friends.\"\n\nThe second member to the Salty Sips lineup follows the successful launch of\nWatermelon Refresher\n(https://www.globenewswire.com/Tracker?data=1ZKnEAX2h30VSgfpmhoikrMQ-Wzjx_Fko6IbhkAVIT3iVR_P4O5yuBFIVHX-DMPBI_WJCHQkW1tOYY3jt6J39ljOL8w7jpNdtn_wdNeGn48d4qlf8dUKb1yzld59xJ9g)\nand builds the foundations of a portfolio of innovative cocktails designed for\nconsumers seeking flavor-forward, easy-drinking options that fit today's\nevolving lifestyles. With just 5.0% ABV and low sugar, Salty Sips Blackberry\nRefresher delivers a modern take on refreshment without sacrificing taste.\n\nSalty Sips Blackberry Refresher is now available in convenient 4-packs in\nselect markets across the Pacific Northwest, with expanded distribution\nplanned in additional western U.S. markets.\n\nFor more information, visit 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ124QLzQ3gAHMQ8_W8gJVZ-ttMMTb4LbKuQFTCNiKrA0DXAtodh2GlBQr6Ll7U0FmyPuXEueEaZalsVZcApEHpk=).\n\nAbout 10 Barrel Brewing Co.\n\n10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring\ninnovative beers brewed locally at each of its four brewpub locations in Bend,\nPortland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer,\nand have fun doing it. For more information, visit 10 Barrel Brewing\n(https://www.globenewswire.com/Tracker?data=BZD5fGrcAv5OEHogwBgYZ2C25MwAzZQPYgkYUhz2_WMRuO_pYE1siy6q8T_FBQbG7HsB6TTdCLhTxJf2WGhc2By1Db7tAIbRnDJH2dCVv3s=)\nand follow @10barrelbrewing on social.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia and Latin America that is leading\nas a transformative force at the nexus of cannabis, beverage, wellness, and\nentertainment elevating lives through moments of connection. Tilray’s\nmission is to be a leading premium lifestyle company with a house of brands\nand innovative products that inspire joy and create memorable experiences.\nTilray’s unprecedented platform supports over 40 brands in over 20\ncountries, including comprehensive cannabis offerings, hemp-based foods and\ncraft beverages. \n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com\n(https://www.globenewswire.com/Tracker?data=24mCf5NAlMZXtX4qDuubdMb6dFFlaSckGnId1VchL1UwnkL1HojlpCVWimMNaeNOwLsCXn3LJKpYEWSpu4DVMA==) and\nfollow @Tilray on all social platforms. \n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities\nlaws.  \n\nTilray Brands Contacts:\n\nMedia:news@tilray.com\n\nInvestor Relations: investors@tilray.com\n\nPhotos accompanying this announcement are available at:\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/9fca0e2b-d49d-4d14-b6ad-1e8554228345\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/83233953-e5ad-4b29-8258-930a654e2863\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\n10 Barrel Blackberry Refresher \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/9fca0e2b-d49d-4d14-b6ad-1e8554228345/en)\n10 Barrel Salty Sips, Blackberry Refresher10 Barrel Salty Sips \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/83233953-e5ad-4b29-8258-930a654e2863/en)\n10 Barrel Salty Sips\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-09-30T11:00:01.75455485Z","server_sent_at_ms":1790766001754},"received_at":"2026-09-30T11:00:01.804Z","source_url":null},"analysis":{"id":"145157","press_release_id":"156460","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Tilray Brands' 10 Barrel Brewing launched Salty Sips Blackberry Refresher, the second flavor in its ready-to-drink cocktail line following the spring launch of Watermelon Refresher.\n\nThe vodka-based, 5.0% ABV low-sugar cocktail is sold in 4-packs across Pacific Northwest markets, with expanded western U.S. distribution planned.\n\nThe release contains no financial figures; it is a routine brand-line extension with modest revenue relevance for Tilray's beverage segment.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine RTD flavor extension under Tilray's beverage portfolio -- suppress or use only for beverage-segment brand tracking."},"keyFigures":{"customDimensions":{"abv":"5.0%","pack_format":"4-packs"}},"quotedText":"The launch of Salty Sips Watermelon Refresher in the spring was such a hit with our fans that we were pumped to extend the product line with Blackberry Refresher, a product that feels both refreshing and flavorful without weighing you down","namedEntities":{"people":[{"name":"Moo Eakin","role":"Senior Brand Manager, 10 Barrel Brewing Co."}],"products":["Salty Sips Blackberry Refresher","Salty Sips Watermelon Refresher","Salty Sips ready-to-drink cocktails line"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"10 Barrel Brewing Co.","relationship":"subsidiary craft beer brand of Tilray"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine regional product extension of an existing RTD cocktail line (second flavor after Watermelon Refresher). Limited to Pacific Northwest distribution with no revenue or volume figures disclosed; immaterial to Tilray's financials near term."},"tickerRelevance":{"others":[],"primary":"TLRY"},"globalImportance":8,"audienceRelevance":12,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap consumer brand","eventGravity":"minor product launch","retailFavoriteBoost":"slight (TLRY has retail following, but event is trivial)"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Tilray Brands' 10 Barrel Brewing launched Salty Sips Blackberry Refresher, the second flavor in its ready-to-drink cocktail line following the spring launch of Watermelon Refresher.\n\nThe vodka-based, 5.0% ABV low-sugar cocktail is sold in 4-packs across Pacific Northwest markets, with expanded western U.S. distribution planned.\n\nThe release contains no financial figures; it is a routine brand-line extension with modest revenue relevance for Tilray's beverage segment.","key_figures":{"customDimensions":{"abv":"5.0%","pack_format":"4-packs"}},"named_entities":{"people":[{"name":"Moo Eakin","role":"Senior Brand Manager, 10 Barrel Brewing Co."}],"products":["Salty Sips Blackberry Refresher","Salty Sips Watermelon Refresher","Salty Sips ready-to-drink cocktails line"],"companies":[{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"10 Barrel Brewing Co.","relationship":"subsidiary craft beer brand of Tilray"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-30T11:00:17.063Z","global_importance":8,"audience_relevance":12,"importance_components":{"tickerTier":"mid-cap consumer brand","eventGravity":"minor product launch","retailFavoriteBoost":"slight (TLRY has retail following, but event is trivial)"}},"durationMs":8241,"modelName":"glm-5.3-flashx"}}