{"success":true,"data":{"pressRelease":{"id":"156795","rtpr_id":"nBw8lSRV6a-20260930","ticker":"PEGA","exchange":"NASDAQ","all_tickers":["PEGA"],"title":"Launchpad.io from Pega Introduces AI Assistant, Bringing the Ease of Conversational Development to Enterprise Applications","author":"Business Wire","published_at":"2026-09-30T13:00:01.626Z","article_body":"Launchpad.io from Pega Introduces AI Assistant, Bringing the Ease of\nConversational Development to Enterprise Applications\n\nNew AI Assistant enables software teams to build enterprise applications using\nnatural language while preserving security, governance, and control\n\nLaunchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flaunchpad.io%2F&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=Launchpad.io&index=1&md5=61a85b23b9d0b3777a0ff12bffa544a5)\nfrom Pega today announced its AI Assistant, delivering conversational\ndevelopment that enables organizations to design, build, and evolve\nenterprise-grade applications using natural language.\n\nAs the latest addition to the Launchpad® Platform, the AI Assistant makes it\neasier than ever to build and deploy predictable agentic, human-in-the-loop\napplications that enterprises trust. By translating business requirements into\napplication logic, workflows, and data models, Launchpad’s AI Assistant\nhelps teams move from idea to implementation with ease while maintaining the\ngovernance, reliability, and scalability organizations expect.\n\nLaunchpad’s AI Assistant supports multiple ways of working, allowing users\nto explore ideas, plan solutions, and build applications through conversation.\nTeams can collaborate with AI to define requirements, shape application\ndesigns, and accelerate implementation, making enterprise application\ndevelopment more accessible to a broader range of contributors across the\nbusiness. Its ease of use helps organizations focus less on technical\ncomplexity and more on delivering business outcomes.\n\nEvery application built with Launchpad’s AI Assistant benefits from the same\nenterprise-ready architecture that powers the Launchpad platform. The\ncertified, secure, scalable, and managed architecture helps organizations\ndeliver applications that are ready for production deployment from day one.\n\nAvailability\n\nThe Launchpad AI Assistant is available today with no LLM fees for a limited\ntime. To learn more or get started for free, visit www.Launchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.Launchpad.io&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=www.Launchpad.io&index=2&md5=165746df4ca30d2a075fff14db4e8987)\n.\n\nQuotes & Commentary\n\n\"Organizations want to take advantage of AI to accelerate application\ndevelopment, but they can't compromise on security, governance, or long-term\nmaintainability,\" said John Huehn, Chief of Launchpad.io at Pega.\n\"Launchpad’s AI Assistant combines the speed and simplicity of natural\nlanguage interaction with the workflow-centric enterprise-grade foundation our\nclients rely on to build, run and scale business-critical applications.\"\n\n“Launchpad’s AI Assistant has been particularly useful by taking on the\nanalysis and repetitive work that can otherwise consume a developer’s\ntime,” said Nuwan Dissanayake, lead developer, Evonsys, a Launchpad customer\nand early adopter of the new capability. “It can understand existing logic,\napply changes across rules and automations, and surface potential conflicts\nearly. That allows developers to spend more time on the requirement, design\ndecisions, and quality of the solution rather than the mechanics of\nimplementing every change.”\n\nAbout Launchpad\n\nLaunchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2FLaunchpad.io&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=Launchpad.io&index=3&md5=6f8e66c6fca82d7a7a7f38e5588dd518)\nis the platform from Pega that leading software companies use to build and\nscale enterprise-grade, AI-powered software. It combines AI-assisted\ndevelopment and low-code tools with industry-leading workflow automation and\nsecure, scalable, production-ready cloud architecture to deliver agentic and\nhuman-in-the-loop solutions that enterprises and regulated industries can\ntrust, deploy, and adopt. Launchpad helps software companies bring\ndifferentiated products to market faster, scale with confidence, and focus\ntheir time and investment on innovation, customer value, and growth.\n\nAbout Pega\n\nPega (NASDAQ: PEGA) delivers the platform to reimagine, run, and evolve the\nprocesses and decisions an enterprise can't afford to get wrong. We combine AI\nwith proven architecture to keep mission-critical operations governed,\nscalable, and continuously adaptable. Since 1983, the world's largest\norganizations have trusted Pega to turn transformation ambition into durable\nresults. Learn more at pega.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pega.com%2F&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=pega.com&index=4&md5=dd255498f583144bd8a98a9668f93c12)\n.\n\nAll trademarks are the property of their respective owners.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260923283248/en/\n(https://www.businesswire.com/news/home/20260923283248/en/)\n\nPress Contact:\n\nSean Audet\n\nsean.audet@pega.com (mailto:sean.audet@pega.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw8lSRV6a-20260930","title":"Launchpad.io from Pega Introduces AI Assistant, Bringing the Ease of Conversational Development to Enterprise Applications","author":"Business Wire","ticker":"PEGA","created":"2026-09-30T13:00:01.626Z","tickers":["PEGA"],"exchange":"NASDAQ","article_body":"Launchpad.io from Pega Introduces AI Assistant, Bringing the Ease of\nConversational Development to Enterprise Applications\n\nNew AI Assistant enables software teams to build enterprise applications using\nnatural language while preserving security, governance, and control\n\nLaunchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flaunchpad.io%2F&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=Launchpad.io&index=1&md5=61a85b23b9d0b3777a0ff12bffa544a5)\nfrom Pega today announced its AI Assistant, delivering conversational\ndevelopment that enables organizations to design, build, and evolve\nenterprise-grade applications using natural language.\n\nAs the latest addition to the Launchpad® Platform, the AI Assistant makes it\neasier than ever to build and deploy predictable agentic, human-in-the-loop\napplications that enterprises trust. By translating business requirements into\napplication logic, workflows, and data models, Launchpad’s AI Assistant\nhelps teams move from idea to implementation with ease while maintaining the\ngovernance, reliability, and scalability organizations expect.\n\nLaunchpad’s AI Assistant supports multiple ways of working, allowing users\nto explore ideas, plan solutions, and build applications through conversation.\nTeams can collaborate with AI to define requirements, shape application\ndesigns, and accelerate implementation, making enterprise application\ndevelopment more accessible to a broader range of contributors across the\nbusiness. Its ease of use helps organizations focus less on technical\ncomplexity and more on delivering business outcomes.\n\nEvery application built with Launchpad’s AI Assistant benefits from the same\nenterprise-ready architecture that powers the Launchpad platform. The\ncertified, secure, scalable, and managed architecture helps organizations\ndeliver applications that are ready for production deployment from day one.\n\nAvailability\n\nThe Launchpad AI Assistant is available today with no LLM fees for a limited\ntime. To learn more or get started for free, visit www.Launchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.Launchpad.io&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=www.Launchpad.io&index=2&md5=165746df4ca30d2a075fff14db4e8987)\n.\n\nQuotes & Commentary\n\n\"Organizations want to take advantage of AI to accelerate application\ndevelopment, but they can't compromise on security, governance, or long-term\nmaintainability,\" said John Huehn, Chief of Launchpad.io at Pega.\n\"Launchpad’s AI Assistant combines the speed and simplicity of natural\nlanguage interaction with the workflow-centric enterprise-grade foundation our\nclients rely on to build, run and scale business-critical applications.\"\n\n“Launchpad’s AI Assistant has been particularly useful by taking on the\nanalysis and repetitive work that can otherwise consume a developer’s\ntime,” said Nuwan Dissanayake, lead developer, Evonsys, a Launchpad customer\nand early adopter of the new capability. “It can understand existing logic,\napply changes across rules and automations, and surface potential conflicts\nearly. That allows developers to spend more time on the requirement, design\ndecisions, and quality of the solution rather than the mechanics of\nimplementing every change.”\n\nAbout Launchpad\n\nLaunchpad.io\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2FLaunchpad.io&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=Launchpad.io&index=3&md5=6f8e66c6fca82d7a7a7f38e5588dd518)\nis the platform from Pega that leading software companies use to build and\nscale enterprise-grade, AI-powered software. It combines AI-assisted\ndevelopment and low-code tools with industry-leading workflow automation and\nsecure, scalable, production-ready cloud architecture to deliver agentic and\nhuman-in-the-loop solutions that enterprises and regulated industries can\ntrust, deploy, and adopt. Launchpad helps software companies bring\ndifferentiated products to market faster, scale with confidence, and focus\ntheir time and investment on innovation, customer value, and growth.\n\nAbout Pega\n\nPega (NASDAQ: PEGA) delivers the platform to reimagine, run, and evolve the\nprocesses and decisions an enterprise can't afford to get wrong. We combine AI\nwith proven architecture to keep mission-critical operations governed,\nscalable, and continuously adaptable. Since 1983, the world's largest\norganizations have trusted Pega to turn transformation ambition into durable\nresults. Learn more at pega.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pega.com%2F&esheet=54608413&newsitemid=20260923283248&lan=en-US&anchor=pega.com&index=4&md5=dd255498f583144bd8a98a9668f93c12)\n.\n\nAll trademarks are the property of their respective owners.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260923283248/en/\n(https://www.businesswire.com/news/home/20260923283248/en/)\n\nPress Contact:\n\nSean Audet\n\nsean.audet@pega.com (mailto:sean.audet@pega.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-30T13:00:03.487120493Z","server_sent_at_ms":1790773203487},"received_at":"2026-09-30T13:00:03.537Z","source_url":"https://www.businesswire.com/news/home/20260923283248/en/"},"analysis":{"id":"145467","press_release_id":"156795","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"Pega's Launchpad.io platform introduced an AI Assistant that lets enterprise teams design, build, and evolve applications through natural-language conversation.\n\nThe assistant translates business requirements into application logic, workflows, and data models while retaining the platform's certified, secure, production-ready architecture aimed at governance-sensitive enterprises.\n\nThe capability is available immediately with no LLM fees for a limited time; customer Evonsys cited reduced repetitive developer work as an early-adopter benefit.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Pega leans into conversational AI development on Launchpad -- an incremental product-cycle positive, not a near-term financial catalyst."},"keyFigures":{"customDimensions":{"llm_fees":"no LLM fees for a limited time"}},"quotedText":"Organizations want to take advantage of AI to accelerate application development, but they can't compromise on security, governance, or long-term maintainability","namedEntities":{"people":[{"name":"John Huehn","role":"Chief of Launchpad.io at Pega"},{"name":"Nuwan Dissanayake","role":"lead developer, Evonsys"},{"name":"Sean Audet","role":"press contact"}],"products":["Launchpad AI Assistant","Launchpad Platform"],"companies":[{"name":"Pega","ticker":"PEGA","relationship":"filer"},{"name":"Launchpad.io","relationship":"Pega product/platform"},{"name":"Evonsys","relationship":"customer / early adopter"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A product feature launch (AI Assistant within the Launchpad platform) — incremental to Pega's roadmap, not a financial or regulatory event. 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