{"success":true,"data":{"pressRelease":{"id":"156809","rtpr_id":"nBwBM4fya-20260930","ticker":"XYZ","exchange":"NYSE","all_tickers":["XYZ"],"title":"Ètra and Café Telegrama Run Two Restaurants with One Kitchen on Square","author":"Business Wire","published_at":"2026-09-30T13:00:02.840Z","article_body":"Ètra and Café Telegrama Run Two Restaurants with One Kitchen on Square\n\nThe Melrose Hill sister concepts move to Square’s unified commerce platform\nas they eye community-centric growth\n\nSquare today announced that Ètra\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fetra.la%2F&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=%26%23200%3Btra&index=1&md5=399c955b3c185381efc0a17bf2aea923)\nand Café Telegrama\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fcafetelegrama.com%2F&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=Caf%26eacute%3B+Telegrama&index=2&md5=100d2b2831d8679fbd6372f3516a13ed)\n, sister restaurants in Los Angeles' Melrose Hill neighborhood, have moved\nboth concepts onto Square's unified commerce platform. The two restaurants\noperate side by side at different times of day: Café Telegrama, as an all-day\ncafé and eatery, and Ètra, as a full-service Italian restaurant – all\nwhile sharing one kitchen.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260930052614/en/\n(https://www.businesswire.com/news/home/20260930052614/en/)\n\nÈtra in Melrose Hill, Los Angeles\n\nCo-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri,\nCafé Telegrama and Ètra were created from a shared love of good hospitality\nand exquisite cuisine. Andrew’s passion for restaurants began while working\nfor Bon Appétit, eventually leading him to dive head first into the world of\nfood and work his way up within the industry to general manager positions\nacross multiple restaurants, including Estela. Evan’s love for cooking\nstarted in childhood and was shaped by extensive travel throughout Italy, as\nwell as time spent cooking at fine dining establishments across New York City,\nincluding Marea and Bouley.\n\nCafé Telegrama, conceived originally as a modest coffee counter serving a\nsmall selection of pastries from neighboring bakeries, has grown into a\ndaytime quick-service restaurant (QSR) as the team expanded the menu to drive\nmore revenue. Ètra is its nighttime, full-service counterpart, serving up\nItalian cuisine with fresh Californian ingredients in a space directly behind\nTelegrama. Since opening in 2023, both restaurants have become local favorites\nfor their seasonal menus, warm and design-forward dining spaces, and\nthoughtful hospitality, and in 2025, Algorri was named a James Beard Award\nsemifinalist for Best Chef: California.\n\nRunning two restaurants with different service models – one quick-service,\none full-service – out of a single shared kitchen creates constant demand\nwith little downtime between the two. Managing that required a point-of-sale\nsystem that could handle both formats reliably and report accurately across\nboth businesses at once.\n\n“A lot of our team at Café Telegrama already had experience with Square\nfrom past jobs, so we always knew it was strong for quick-service. What\nchanged was watching Square build out real capabilities for full-service\nrestaurants too,” said Andrew Lawson, co-founder and General Manager of\nÈtra and Café Telegrama. “That's what made the switch make sense for\nÈtra. Combined with the savings on processing and software costs, it was an\neasy call. With two restaurants running out of one kitchen, having reporting\nwe can trust across both sides of the business has made a real difference for\nus.”\n\nAcross Ètra and Café Telegrama, the team uses Square Register, Square Stand,\nand Square Handheld for order entry and payments. Orders fire directly from\nthe point of sale to the shared kitchen's printers, giving the kitchen a\nconsistent system to work from whether it's serving Café Telegrama's daytime\nmenu or Ètra's dinner service. At Ètra, Square's integration with Resy\nautomatically syncs course status – appetizer, entrée, dessert – to the\nreservation system as it's entered in the POS, giving the front-of-house team\nvisibility into where each table stands without having to check in person.\n\n\"Ètra and Café Telegrama show what it looks like when a team builds two\ndistinct restaurant experiences without pulling their focus in two\ndirections,\" said James Schonzeit, Head of Food & Beverage at Square. \"It\ntakes real discipline to accomplish that from a shared kitchen. At Square, we\nbuild our technology to be dependable enough that the team never has to think\ntwice about it – that way, they can stay focused on the food and the\nhospitality.\"\n\nTo find out more about Ètra and Café Telegrama, visit them at etra.la\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fetra.la&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=etra.la&index=3&md5=ab39e775826e245b24f79bebe8ba2337)\nand cafetelegrama.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fcafetelegrama.com&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=cafetelegrama.com&index=4&md5=7b50c9ffaf53d8dd46cc742c6e7163c4)\n. For more information about Square's technology for food and beverage\nbusinesses, visit squareup.com/restaurants\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsquareup.com%2Frestaurants&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=squareup.com%2Frestaurants&index=5&md5=7d6a238cbcce5b8a589deef7e01bfbc8)\n.\n\nAbout Ètra and Café Telegrama\n\nÈtra and Café Telegrama are sister restaurants located in Los Angeles'\nMelrose Hill neighborhood, co-founded by General Manager Andrew Lawson and\nExecutive Chef Evan Algorri. Café Telegrama operates as an all-day café and\nquick-service eatery, while Ètra serves as its full-service Italian\ncounterpart in the evenings — both running out of a single shared kitchen.\nSince opening in 2023, the two concepts have become local favorites for their\nseasonal menus, design-forward spaces, and thoughtful hospitality. In 2025,\nChef Algorri was named a James Beard Award semifinalist for Best Chef:\nCalifornia. For more information, visit etra.la and cafetelegrama.com.\n\nAbout Square\n\nSquare helps businesses turn transactions into connections and businesses into\nneighborhood favorites.\n\nIn 2009, Square started with a simple invention – the first mobile card\nreader, which changed how the entire financial system thinks about small\nbusinesses. Square has since grown into a global business platform helping\nmillions of sellers of all sizes participate and thrive in their communities.\n\nWhether independently run or a global chain, Square understands that sellers\nsucceed when they have the freedom to focus on the experiences that keep\ncustomers coming back. From point of sale and payments to online commerce,\nstaff management, cash flow tools, and more, Square brings together the tools\nsellers need to run and grow on one intelligent platform. For more\ninformation, visit squareup.com.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260930052614/en/\n(https://www.businesswire.com/news/home/20260930052614/en/)\n\nMedia contact: press@squareup.com (mailto:press@squareup.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwBM4fya-20260930","title":"Ètra and Café Telegrama Run Two Restaurants with One Kitchen on Square","author":"Business Wire","ticker":"XYZ","created":"2026-09-30T13:00:02.840Z","tickers":["XYZ"],"exchange":"NYSE","article_body":"Ètra and Café Telegrama Run Two Restaurants with One Kitchen on Square\n\nThe Melrose Hill sister concepts move to Square’s unified commerce platform\nas they eye community-centric growth\n\nSquare today announced that Ètra\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fetra.la%2F&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=%26%23200%3Btra&index=1&md5=399c955b3c185381efc0a17bf2aea923)\nand Café Telegrama\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fcafetelegrama.com%2F&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=Caf%26eacute%3B+Telegrama&index=2&md5=100d2b2831d8679fbd6372f3516a13ed)\n, sister restaurants in Los Angeles' Melrose Hill neighborhood, have moved\nboth concepts onto Square's unified commerce platform. The two restaurants\noperate side by side at different times of day: Café Telegrama, as an all-day\ncafé and eatery, and Ètra, as a full-service Italian restaurant – all\nwhile sharing one kitchen.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260930052614/en/\n(https://www.businesswire.com/news/home/20260930052614/en/)\n\nÈtra in Melrose Hill, Los Angeles\n\nCo-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri,\nCafé Telegrama and Ètra were created from a shared love of good hospitality\nand exquisite cuisine. Andrew’s passion for restaurants began while working\nfor Bon Appétit, eventually leading him to dive head first into the world of\nfood and work his way up within the industry to general manager positions\nacross multiple restaurants, including Estela. Evan’s love for cooking\nstarted in childhood and was shaped by extensive travel throughout Italy, as\nwell as time spent cooking at fine dining establishments across New York City,\nincluding Marea and Bouley.\n\nCafé Telegrama, conceived originally as a modest coffee counter serving a\nsmall selection of pastries from neighboring bakeries, has grown into a\ndaytime quick-service restaurant (QSR) as the team expanded the menu to drive\nmore revenue. Ètra is its nighttime, full-service counterpart, serving up\nItalian cuisine with fresh Californian ingredients in a space directly behind\nTelegrama. Since opening in 2023, both restaurants have become local favorites\nfor their seasonal menus, warm and design-forward dining spaces, and\nthoughtful hospitality, and in 2025, Algorri was named a James Beard Award\nsemifinalist for Best Chef: California.\n\nRunning two restaurants with different service models – one quick-service,\none full-service – out of a single shared kitchen creates constant demand\nwith little downtime between the two. Managing that required a point-of-sale\nsystem that could handle both formats reliably and report accurately across\nboth businesses at once.\n\n“A lot of our team at Café Telegrama already had experience with Square\nfrom past jobs, so we always knew it was strong for quick-service. What\nchanged was watching Square build out real capabilities for full-service\nrestaurants too,” said Andrew Lawson, co-founder and General Manager of\nÈtra and Café Telegrama. “That's what made the switch make sense for\nÈtra. Combined with the savings on processing and software costs, it was an\neasy call. With two restaurants running out of one kitchen, having reporting\nwe can trust across both sides of the business has made a real difference for\nus.”\n\nAcross Ètra and Café Telegrama, the team uses Square Register, Square Stand,\nand Square Handheld for order entry and payments. Orders fire directly from\nthe point of sale to the shared kitchen's printers, giving the kitchen a\nconsistent system to work from whether it's serving Café Telegrama's daytime\nmenu or Ètra's dinner service. At Ètra, Square's integration with Resy\nautomatically syncs course status – appetizer, entrée, dessert – to the\nreservation system as it's entered in the POS, giving the front-of-house team\nvisibility into where each table stands without having to check in person.\n\n\"Ètra and Café Telegrama show what it looks like when a team builds two\ndistinct restaurant experiences without pulling their focus in two\ndirections,\" said James Schonzeit, Head of Food & Beverage at Square. \"It\ntakes real discipline to accomplish that from a shared kitchen. At Square, we\nbuild our technology to be dependable enough that the team never has to think\ntwice about it – that way, they can stay focused on the food and the\nhospitality.\"\n\nTo find out more about Ètra and Café Telegrama, visit them at etra.la\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fetra.la&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=etra.la&index=3&md5=ab39e775826e245b24f79bebe8ba2337)\nand cafetelegrama.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fcafetelegrama.com&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=cafetelegrama.com&index=4&md5=7b50c9ffaf53d8dd46cc742c6e7163c4)\n. For more information about Square's technology for food and beverage\nbusinesses, visit squareup.com/restaurants\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsquareup.com%2Frestaurants&esheet=54613312&newsitemid=20260930052614&lan=en-US&anchor=squareup.com%2Frestaurants&index=5&md5=7d6a238cbcce5b8a589deef7e01bfbc8)\n.\n\nAbout Ètra and Café Telegrama\n\nÈtra and Café Telegrama are sister restaurants located in Los Angeles'\nMelrose Hill neighborhood, co-founded by General Manager Andrew Lawson and\nExecutive Chef Evan Algorri. Café Telegrama operates as an all-day café and\nquick-service eatery, while Ètra serves as its full-service Italian\ncounterpart in the evenings — both running out of a single shared kitchen.\nSince opening in 2023, the two concepts have become local favorites for their\nseasonal menus, design-forward spaces, and thoughtful hospitality. In 2025,\nChef Algorri was named a James Beard Award semifinalist for Best Chef:\nCalifornia. For more information, visit etra.la and cafetelegrama.com.\n\nAbout Square\n\nSquare helps businesses turn transactions into connections and businesses into\nneighborhood favorites.\n\nIn 2009, Square started with a simple invention – the first mobile card\nreader, which changed how the entire financial system thinks about small\nbusinesses. Square has since grown into a global business platform helping\nmillions of sellers of all sizes participate and thrive in their communities.\n\nWhether independently run or a global chain, Square understands that sellers\nsucceed when they have the freedom to focus on the experiences that keep\ncustomers coming back. From point of sale and payments to online commerce,\nstaff management, cash flow tools, and more, Square brings together the tools\nsellers need to run and grow on one intelligent platform. For more\ninformation, visit squareup.com.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260930052614/en/\n(https://www.businesswire.com/news/home/20260930052614/en/)\n\nMedia contact: press@squareup.com (mailto:press@squareup.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-09-30T13:00:04.25829443Z","server_sent_at_ms":1790773204258},"received_at":"2026-09-30T13:00:04.310Z","source_url":"https://www.businesswire.com/news/home/20260930052614/en/"},"analysis":{"id":"145485","press_release_id":"156809","analysis_json":{"industry":{"label":"Transaction & Payment Processing Services","sector":"Financials"},"redFlags":[],"eventType":"operations_update","narrative":"Square announced that sister restaurants Ètra and Café Telegrama in Los Angeles' Melrose Hill neighborhood have moved both concepts onto its unified commerce platform.\n\nThe restaurants run a daytime quick-service café and a nighttime full-service Italian restaurant out of one shared kitchen, using Square Register, Square Stand, and Square Handheld, with a Resy integration syncing course status to reservations.\n\nThe release is a customer-marketing piece emphasizing Square's full-service restaurant capabilities and cost savings, with no financial figures or material contract terms disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Customer-story marketing for Square's restaurant vertical -- suppress or use as color on POS land-and-expand."},"keyFigures":{},"quotedText":"Combined with the savings on processing and software costs, it was an easy call.","namedEntities":{"people":[{"name":"Andrew Lawson","role":"Co-founder and General Manager of Ètra and Café Telegrama"},{"name":"Evan Algorri","role":"Executive Chef and co-founder"},{"name":"James Schonzeit","role":"Head of Food & Beverage at Square"}],"products":["Square Register","Square Stand","Square Handheld"],"companies":[{"name":"Block / Square","ticker":"XYZ","relationship":"filer / platform provider"},{"name":"Ètra","relationship":"customer"},{"name":"Café Telegrama","relationship":"customer"},{"name":"Resy","relationship":"integration partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine customer-story press release touting Square's restaurant platform adoption by two small independent restaurants. No financial figures, no material contract, no guidance."},"tickerRelevance":{"others":[],"primary":"XYZ"},"globalImportance":8,"audienceRelevance":10,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mega-cap","eventGravity":"customer-story-press-release","householdBrandBoost":false,"financialMateriality":"none"}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":1,"narrative":"Square announced that sister restaurants Ètra and Café Telegrama in Los Angeles' Melrose Hill neighborhood have moved both concepts onto its unified commerce platform.\n\nThe restaurants run a daytime quick-service café and a nighttime full-service Italian restaurant out of one shared kitchen, using Square Register, Square Stand, and Square Handheld, with a Resy integration syncing course status to reservations.\n\nThe release is a customer-marketing piece emphasizing Square's full-service restaurant capabilities and cost savings, with no financial figures or material contract terms disclosed.","key_figures":{},"named_entities":{"people":[{"name":"Andrew Lawson","role":"Co-founder and General Manager of Ètra and Café Telegrama"},{"name":"Evan Algorri","role":"Executive Chef and co-founder"},{"name":"James Schonzeit","role":"Head of Food & Beverage at Square"}],"products":["Square Register","Square Stand","Square Handheld"],"companies":[{"name":"Block / Square","ticker":"XYZ","relationship":"filer / platform provider"},{"name":"Ètra","relationship":"customer"},{"name":"Café Telegrama","relationship":"customer"},{"name":"Resy","relationship":"integration partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-09-30T13:00:20.968Z","global_importance":8,"audience_relevance":10,"importance_components":{"tickerTier":"mega-cap","eventGravity":"customer-story-press-release","householdBrandBoost":false,"financialMateriality":"none"}},"durationMs":6465,"modelName":"glm-5.3-flashx"}}