{"success":true,"data":{"pressRelease":{"id":"158603","rtpr_id":"nPrerw2rka-20261001","ticker":"WDAY","exchange":"NASDAQ","all_tickers":["WDAY"],"title":"Workday Launches in the UAE to Help Organisations Transform HR, Finance, and IT in the AI Era","author":"PR Newswire","published_at":"2026-10-01T15:57:57.961Z","article_body":"Workday Launches in the UAE to Help Organisations Transform HR, Finance, and\nIT in the AI Era\nPR Newswire\n\nDUBAI, UAE, Oct. 1, 2026\n\nNew Dubai Office, Expanded Local Leadership, and Fresh Research Signal\nWorkday's Long-Term Commitment as AI Adoption Accelerates Across the UAE\n\nDUBAI, UAE, Oct. 1, 2026 /PRNewswire/ -- Workday, Inc\n(https://www.workday.com/en-ae/homepage.html). (NASDAQ: WDAY), the enterprise\nAI platform for HR, finance, and IT, announced the launch of its operations in\nthe United Arab Emirates (UAE). To mark the launch, Workday released new\nfindings from its report \"Beyond Productivity: Measuring the Real Value of AI\nin the UAE,\" which explores how organisations are measuring AI's impact not\njust through time savings, but through the value it creates for people and the\nbusiness.\n\n\nThe research found that AI adoption in the UAE has reached a major milestone,\nwith 90% of employees using it at least weekly, including 58% who use it\nmultiple times a week and 18% who use it every working day. Employees report\nsaving an average of 3.6 hours a week through AI, while more than half of\ndirectors and C-suite executives are using AI every week.\n\nThe UAE launch is anchored by a new office in Dubai, dedicated regional\noperations, and expanded local leadership, creating a local hub to engage\ndirectly with customers, build strong partnerships, and attract top local\ntalent. The investment positions Workday to help organisations modernise HR\nand finance, manage change, and get more value from AI as they support the\nUAE's national transformation goals.\n\nWorkday convened senior leaders including Angelique De Vries-Schipperijn,\nPresident, EMEA, and Zakaria Haltout, Group Vice President (GVP), Middle East,\nTurkey & Africa (META) to mark the opening.\n\nA Region Ready for Its Next Stage of Growth\n\nThe Middle East is a cornerstone of Workday's global growth strategy, as\nstrong customer demand, growing cloud adoption, and national transformation\nagendas make this an increasingly important market. Momentum is building\nacross both the public and private sectors, and the organisations that\nmodernise now will set the pace for the years ahead.\n\n\"The UAE is a key market in Workday's growth strategy, with organisations\npursuing transformation against some of the world's most ambitious national\nagendas,\" said Angelique De Vries-Schipperijn, President, EMEA, Workday. \"To\nsucceed, they need technology that helps them move faster, adopt new ways of\nworking, and show clear results while maintaining the trust and control large,\nregulated organisations require.\"\n\nAI Adoption Is Creating New Opportunities, But Human Oversight Remains\nCritical\n\nWhile AI adoption continues to accelerate across the UAE, the research found\nthat realising its full value still depends on human oversight, trust, and\ncontinued investment in skills. Employees spend an average of 3.4 hours per\nweek clarifying, correcting, or rewriting low-quality AI-generated outputs,\nhighlighting the continued importance of people, clear rules, and careful\nreview.\n\nCrucially, UAE organisations are reinvesting AI gains in their people rather\nthan focusing solely on cost reduction:\n* 33% use AI-enabled efficiencies to handle greater workloads without\nincreasing headcount.\n* 32% are directing time and cost savings created by AI toward training,\nupskilling, and reskilling.\n* Another 32% are channeling AI-driven efficiencies into workload management,\nworkplace flexibility, and employee well-being.\n* Only 24% say time and cost savings created by AI are primarily being used\nfor cost reduction.\n* Just 0.2% of respondents said AI has not generated meaningful time or cost\nsavings.\n\"Organisations across the UAE are moving from AI experimentation to everyday\nuse, with 90% of employees using AI at least weekly,\" said Zakaria Haltout,\nGVP, META, Workday. \"But lasting value depends on trust, human oversight, and\ncontinued investment in skills, which is why Workday helps organisations bring\nAI into the flow of work with the context, guardrails, and trusted processes\nthey need to move forward with confidence.\"\n\nAbout Workday\n\nWorkday (https://www.workday.com/en-ae/homepage.html) operates at the heart\nof the enterprise, HR, finance, and IT – where the margin for error is\neffectively zero. By tightly coupling AI with the context, guardrails, and\ntrusted processes that run the business, Workday goes beyond AI that assists\nwork to agents that do the work and drive measurable outcomes. More than\n11,500 organisations worldwide, including more than 65% of the Fortune 500,\ntrust Workday to deliver. For more information about Workday, visit\nworkday.com (https://www.workday.com/en-ae/homepage.html).\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements including, among other\nthings, statements regarding Workday's plans, beliefs, and expectations. These\nforward-looking statements are based only on currently available information\nand our current beliefs, expectations, and assumptions. Because\nforward-looking statements relate to the future, they are subject to inherent\nrisks, uncertainties, assumptions, and changes in circumstances that are\ndifficult to predict and many of which are outside of our control. If the\nrisks materialise, assumptions prove incorrect, or we experience unexpected\nchanges in circumstances, actual results could differ materially from the\nresults implied by these forward-looking statements, and therefore you should\nnot rely on any forward-looking statements. Risks include, but are not limited\nto, risks described in our filings with the Securities and Exchange Commission\n(\"SEC\"), including our most recent report on Form 10-Q or Form 10-K and other\nreports that we have filed and will file with the SEC from time to time, which\ncould cause actual results to vary from expectations. Workday assumes no\nobligation to, and does not currently intend to, update any such\nforward-looking statements after the date of this release, except as required\nby law.\n\nAny unreleased services, features, or functions referenced in this document,\nour website, or other press releases or public statements that are not\ncurrently available are subject to change at Workday's discretion and may not\nbe delivered as planned or at all. Customers who purchase Workday services\nshould make their purchase decisions based upon services, features, and\nfunctions that are currently available.\n\n \n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.co.uk/news-releases/workday-launches-in-the-uae-to-help-organisations-transform-hr-finance-and-it-in-the-ai-era-302896239.html\n\n\n\nRonak Thakkar, ronak.thakkar@omc.com, 0545869828\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2000929/From-L-to-R_Angelique-de-Vries-Schipperijn-and-Zakaria-Haltout-at-Workday-la.jpg?id=OA2983057\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPrerw2rka-20261001","title":"Workday Launches in the UAE to Help Organisations Transform HR, Finance, and IT in the AI Era","author":"PR Newswire","ticker":"WDAY","created":"2026-10-01T15:57:57.961Z","tickers":["WDAY"],"exchange":"NASDAQ","article_body":"Workday Launches in the UAE to Help Organisations Transform HR, Finance, and\nIT in the AI Era\nPR Newswire\n\nDUBAI, UAE, Oct. 1, 2026\n\nNew Dubai Office, Expanded Local Leadership, and Fresh Research Signal\nWorkday's Long-Term Commitment as AI Adoption Accelerates Across the UAE\n\nDUBAI, UAE, Oct. 1, 2026 /PRNewswire/ -- Workday, Inc\n(https://www.workday.com/en-ae/homepage.html). (NASDAQ: WDAY), the enterprise\nAI platform for HR, finance, and IT, announced the launch of its operations in\nthe United Arab Emirates (UAE). To mark the launch, Workday released new\nfindings from its report \"Beyond Productivity: Measuring the Real Value of AI\nin the UAE,\" which explores how organisations are measuring AI's impact not\njust through time savings, but through the value it creates for people and the\nbusiness.\n\n\nThe research found that AI adoption in the UAE has reached a major milestone,\nwith 90% of employees using it at least weekly, including 58% who use it\nmultiple times a week and 18% who use it every working day. Employees report\nsaving an average of 3.6 hours a week through AI, while more than half of\ndirectors and C-suite executives are using AI every week.\n\nThe UAE launch is anchored by a new office in Dubai, dedicated regional\noperations, and expanded local leadership, creating a local hub to engage\ndirectly with customers, build strong partnerships, and attract top local\ntalent. The investment positions Workday to help organisations modernise HR\nand finance, manage change, and get more value from AI as they support the\nUAE's national transformation goals.\n\nWorkday convened senior leaders including Angelique De Vries-Schipperijn,\nPresident, EMEA, and Zakaria Haltout, Group Vice President (GVP), Middle East,\nTurkey & Africa (META) to mark the opening.\n\nA Region Ready for Its Next Stage of Growth\n\nThe Middle East is a cornerstone of Workday's global growth strategy, as\nstrong customer demand, growing cloud adoption, and national transformation\nagendas make this an increasingly important market. Momentum is building\nacross both the public and private sectors, and the organisations that\nmodernise now will set the pace for the years ahead.\n\n\"The UAE is a key market in Workday's growth strategy, with organisations\npursuing transformation against some of the world's most ambitious national\nagendas,\" said Angelique De Vries-Schipperijn, President, EMEA, Workday. \"To\nsucceed, they need technology that helps them move faster, adopt new ways of\nworking, and show clear results while maintaining the trust and control large,\nregulated organisations require.\"\n\nAI Adoption Is Creating New Opportunities, But Human Oversight Remains\nCritical\n\nWhile AI adoption continues to accelerate across the UAE, the research found\nthat realising its full value still depends on human oversight, trust, and\ncontinued investment in skills. Employees spend an average of 3.4 hours per\nweek clarifying, correcting, or rewriting low-quality AI-generated outputs,\nhighlighting the continued importance of people, clear rules, and careful\nreview.\n\nCrucially, UAE organisations are reinvesting AI gains in their people rather\nthan focusing solely on cost reduction:\n* 33% use AI-enabled efficiencies to handle greater workloads without\nincreasing headcount.\n* 32% are directing time and cost savings created by AI toward training,\nupskilling, and reskilling.\n* Another 32% are channeling AI-driven efficiencies into workload management,\nworkplace flexibility, and employee well-being.\n* Only 24% say time and cost savings created by AI are primarily being used\nfor cost reduction.\n* Just 0.2% of respondents said AI has not generated meaningful time or cost\nsavings.\n\"Organisations across the UAE are moving from AI experimentation to everyday\nuse, with 90% of employees using AI at least weekly,\" said Zakaria Haltout,\nGVP, META, Workday. \"But lasting value depends on trust, human oversight, and\ncontinued investment in skills, which is why Workday helps organisations bring\nAI into the flow of work with the context, guardrails, and trusted processes\nthey need to move forward with confidence.\"\n\nAbout Workday\n\nWorkday (https://www.workday.com/en-ae/homepage.html) operates at the heart\nof the enterprise, HR, finance, and IT – where the margin for error is\neffectively zero. By tightly coupling AI with the context, guardrails, and\ntrusted processes that run the business, Workday goes beyond AI that assists\nwork to agents that do the work and drive measurable outcomes. More than\n11,500 organisations worldwide, including more than 65% of the Fortune 500,\ntrust Workday to deliver. For more information about Workday, visit\nworkday.com (https://www.workday.com/en-ae/homepage.html).\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements including, among other\nthings, statements regarding Workday's plans, beliefs, and expectations. These\nforward-looking statements are based only on currently available information\nand our current beliefs, expectations, and assumptions. Because\nforward-looking statements relate to the future, they are subject to inherent\nrisks, uncertainties, assumptions, and changes in circumstances that are\ndifficult to predict and many of which are outside of our control. If the\nrisks materialise, assumptions prove incorrect, or we experience unexpected\nchanges in circumstances, actual results could differ materially from the\nresults implied by these forward-looking statements, and therefore you should\nnot rely on any forward-looking statements. Risks include, but are not limited\nto, risks described in our filings with the Securities and Exchange Commission\n(\"SEC\"), including our most recent report on Form 10-Q or Form 10-K and other\nreports that we have filed and will file with the SEC from time to time, which\ncould cause actual results to vary from expectations. Workday assumes no\nobligation to, and does not currently intend to, update any such\nforward-looking statements after the date of this release, except as required\nby law.\n\nAny unreleased services, features, or functions referenced in this document,\nour website, or other press releases or public statements that are not\ncurrently available are subject to change at Workday's discretion and may not\nbe delivered as planned or at all. Customers who purchase Workday services\nshould make their purchase decisions based upon services, features, and\nfunctions that are currently available.\n\n \n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.co.uk/news-releases/workday-launches-in-the-uae-to-help-organisations-transform-hr-finance-and-it-in-the-ai-era-302896239.html\n\n\n\nRonak Thakkar, ronak.thakkar@omc.com, 0545869828\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2000929/From-L-to-R_Angelique-de-Vries-Schipperijn-and-Zakaria-Haltout-at-Workday-la.jpg?id=OA2983057\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-01T15:57:57.999165569Z","server_sent_at_ms":1790870277999},"received_at":"2026-10-01T15:57:58.051Z","source_url":null},"analysis":{"id":"147227","press_release_id":"158603","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"operations_update","narrative":"Workday announced the launch of operations in the UAE, anchored by a new Dubai office, dedicated regional operations, and expanded local leadership.\n\nTo mark the launch, Workday released research showing 90% of UAE employees use AI at least weekly, saving an average of 3.6 hours a week.\n\nThe company positions the Middle East as a cornerstone of its global growth strategy, though the release discloses no revenue, investment size, or customer commitments.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Geographic expansion into the UAE underscores Workday's international growth push, but no quantified financial impact disclosed."},"keyFigures":{"customDimensions":{"uae_ai_weekly_usage":"90%","total_customer_count":"more than 11,500 organisations","fortune_500_penetration":"more than 65%","employee_ai_hours_saved_per_week":3.6,"hours_per_week_correcting_ai_output":3.4}},"quotedText":"The UAE is a key market in Workday's growth strategy, with organisations pursuing transformation against some of the world's most ambitious national agendas","namedEntities":{"people":[{"name":"Angelique De Vries-Schipperijn","role":"President, EMEA"},{"name":"Zakaria Haltout","role":"Group Vice President (GVP), Middle East, Turkey & Africa (META)"},{"name":"Ronak Thakkar","role":"media contact, OMC"}],"products":["Workday enterprise AI platform for HR, finance, and IT","\"Beyond Productivity: Measuring the Real Value of AI in the UAE\" report"],"companies":[{"name":"Workday, Inc.","ticker":"WDAY","relationship":"filer"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A market-entry announcement (new Dubai office, regional leadership) that supports long-term growth strategy but carries no quantified financial impact, contract, or near-term revenue disclosure."},"tickerRelevance":{"others":[],"primary":"WDAY"},"globalImportance":25,"audienceRelevance":40,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"mega-cap enterprise software","eventGravity":"market-entry announcement, no financials","quantifiedImpact":"none disclosed","householdBrandBoost":true,"retailFavoriteBoost":false}},"event_type":"operations_update","event_type_secondary":["product_launch"],"sentiment":"bullish","material_impact_score":2,"narrative":"Workday announced the launch of operations in the UAE, anchored by a new Dubai office, dedicated regional operations, and expanded local leadership.\n\nTo mark the launch, Workday released research showing 90% of UAE employees use AI at least weekly, saving an average of 3.6 hours a week.\n\nThe company positions the Middle East as a cornerstone of its global growth strategy, though the release discloses no revenue, investment size, or customer commitments.","key_figures":{"customDimensions":{"uae_ai_weekly_usage":"90%","total_customer_count":"more than 11,500 organisations","fortune_500_penetration":"more than 65%","employee_ai_hours_saved_per_week":3.6,"hours_per_week_correcting_ai_output":3.4}},"named_entities":{"people":[{"name":"Angelique De Vries-Schipperijn","role":"President, EMEA"},{"name":"Zakaria Haltout","role":"Group Vice President (GVP), Middle East, Turkey & Africa (META)"},{"name":"Ronak Thakkar","role":"media contact, OMC"}],"products":["Workday enterprise AI platform for HR, finance, and IT","\"Beyond Productivity: Measuring the Real Value of AI in the UAE\" report"],"companies":[{"name":"Workday, Inc.","ticker":"WDAY","relationship":"filer"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-01T15:58:03.411Z","global_importance":25,"audience_relevance":40,"importance_components":{"tickerTier":"mega-cap enterprise software","eventGravity":"market-entry announcement, no financials","quantifiedImpact":"none disclosed","householdBrandBoost":true,"retailFavoriteBoost":false}},"durationMs":5346,"modelName":"glm-5.3-flashx"}}