{"success":true,"data":{"pressRelease":{"id":"160601","rtpr_id":"nGNXc9RTJf-20261005","ticker":"JAKK","exchange":"NASDAQ","all_tickers":["JAKK"],"title":"JAKKS Pacific to Debut Doll Haus of Dread™ at New York Comic Con; Horror's Most Iconic Fiends Dressed to Kill","author":"Globe Newswire","published_at":"2026-10-05T13:00:00.614Z","article_body":"Ghost Face, Billy the Puppet, Jason Voorhees, and Pinhead get a\nfashion-forward makeover this spooky season\n\nSANTA MONICA, Calif., Oct. 05, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc.\n(https://www.globenewswire.com/Tracker?data=NYWBtRyTZq50bLapy7sorlM1VZiGEa613_oF66_1IrfIfAi7OgxQNd9dUDNHqT-_e_RffrPleQwxKSkGiNvb8sg7lyuAHA9hehhk_ml-tQo=)\n(NASDAQ: JAKK), a leading global designer, manufacturer and marketer of toys\nand consumer products, is debuting Doll Haus of Dread™, a bold new collector\nfashion doll line that transforms horror’s most feared figures into\nhigh-style, display-worthy collectibles.\n\n\nLaunching exclusively at Walmart and Walmart.com in Fall 2026, this is horror\nfandom reimagined by one stitch, one slash, and one sinister silhouette at a\ntime.\n\nThe debut lineup features dolls inspired by four of cinema’s most chilling\nicons: Ghost Face® as seen in the motion picture Scream, Billy the Puppet\nfrom Saw, Jason from Jason Universe franchise and Pinhead from Hellraiser.\nEach 11-inch fashion doll is crafted for collectors who want their shelves to\nscream style, featuring franchise-authentic fashions, signature accessories\nand nine points of articulation for striking poses as sharp and unforgettable\nas the characters themselves.\n\n“With Doll Haus of Dread™, we're reimagining some of horror's most\nlegendary figures as collectible works of art, blending authentic franchise\nstorytelling with elevated fashion, sculptural detail, and artistic\ninterpretation. Each doll is carefully crafted to honor the DNA of its\nrespective property while introducing fresh creative perspectives that\nresonate with both horror enthusiasts and collectors. These aren't simply\ndolls, they're celebrations of the characters, films, and cultural impact that\nhave defined the genre for decades. Doll Haus of Dread™ invites fans to\nexperience horror icons in an entirely new way, where artistry, craftsmanship,\nand terror coexist beautifully,” said Dominick Lisi, Senior Vice President\nof Marketing at JAKKS Pacific.\n\nJAKKS Pacific’s Doll Haus of Dread™ lives in the details–where elevated\ndesign meets cinematic dread through beautifully crafted dolls with\nmeticulously styled accessories. Inspired by some of the films’ most iconic\nmoments, our Jason Universe doll arrives in a slasher and summer camp-themed\naesthetic complete with a signature hockey mask. While Pinhead commands the\nroom in a Cenobite-inspired gown. Billy the Puppet steps out in a signature\npinstripe tuxedo suit. Two Ghost Face dolls are available, one classic with\nthe hooded silhouette that’s haunted screens for decades and a\nlimited-edition version, available exclusively at Walmart.com, that wears a\nnew bling encrusted mask.\n\nEach doll retails for $39.97 and will hit shelves just in time for spooky\nseason because nothing is more haunting than dolls dressed to kill.\n\nDoll Haus of Dread™ marks the first chapter in a broader vision for Doll\nHaus as a unified collector destination. Beyond this debut collection, Doll\nHaus will expand into a house of sub-collections spanning fandom-driven\nproperties, exclusive entertainment collections, and powerful collaborations,\nall designed to build a lifestyle destination for collectors rather than a\nsingle product line. As the platform grows, JAKKS plans to deepen the\ncollector experience through direct-to-consumer exclusives, behind-the-scenes\ncontent, and a growing presence at conventions and events.\n\nVisit dollhaushq.com\n(https://www.globenewswire.com/Tracker?data=oahyHdOsodGsiK-j8lbugRt_9SKztC_OGLV84dYPGVR1wFTUj_9p8vCj03vk6T6LhtdtxGp1ZsyKJeyS2bWJtcDzPw8Bl9V1oT8eLRtQB8g=)\nfor more information and follow @dollhaushq on Instagram\n(https://www.globenewswire.com/Tracker?data=zxI1soasahK6VSLvRYU9jxHsyOzmNlRUj4jtcix4EzOmIdCfNFk-t_dNN-qiF3QcKMdVij9tzUKoHuOBW7p2h_EHo1-JuhJJXmdoXI0LaGU=)\nand TikTok\n(https://www.globenewswire.com/Tracker?data=e5Z12c89dM_dWMqtAGekr-9y8JknWs8UDuLIDCOyoCRv8Hctov-Nz3BZInU_cO4UsTHePKQnZ7yKQLb5fIIcUgZYLlGJFHG-pvHmRZvIAHE=)\nfor the latest updates. Find Doll Haus of Dread™ at Walmart\n(https://www.globenewswire.com/Tracker?data=5-_ENs1UDQwZK23X9Feocsm1aBcMj13bWzcjpJXY7673GY1uJh7akC6s4waJwAtB5JgenLi3V3E3n0MhD6bMCg==)\nand Walmart.com\n(https://www.globenewswire.com/Tracker?data=5-_ENs1UDQwZK23X9Feocu2_OoQxXMInXyWmvU1zQbGI3Nsyhc5vl-vZ3mzQLYMRQmOA_-AHYQ7fT3ceKf4_Qg==)\nthis fall.\n\nAbout JAKKS Pacific, Inc.:\nJAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys\nand consumer products sold throughout the world, with its headquarters in\nSanta Monica, California. JAKKS Pacific’s popular proprietary brands include\nDisguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®,\nReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide\nrange of entertainment-inspired products featuring premier licensed\nproperties. Through their products and charitable donations, JAKKS is helping\nto make a positive impact on the lives of children. Visit us\nat www.jakks.com and follow us on Instagram (@jakkspacific.toys), X\n(@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and\nLinkedIn (JAKKS Pacific).\n\nScream (2022) ⓒ 2026 Paramount Pictures. All Rights Reserved. \n\nGhost Face® Fun World Div., Easter Unlimited Inc. All Rights Reserved.\n\nJASON UNIVERSE TM & Mask ⓒ Horror, Inc.\n\n®, ™ & ⓒ 2026 Lions Gate Entertainment Inc. All Rights Reserved\n\n‘Hellraiser™ Park Ave. Ent.\n© 2026 Park Ave Ent. LLC & Clive Barker Ink, Inc.\n\nMedia Contact:\nJAKKS Pacific\nJessica Kavanaugh\npublicrelations@jakks.net\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/a622d77e-3197-43d1-9c95-e6141c1aee11\nDoll Haus of Dread \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/a622d77e-3197-43d1-9c95-e6141c1aee11/en)\nNew Doll Haus of Dread Fashion Dolls\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNXc9RTJf-20261005","title":"JAKKS Pacific to Debut Doll Haus of Dread™ at New York Comic Con; Horror's Most Iconic Fiends Dressed to Kill","author":"Globe Newswire","ticker":"JAKK","created":"2026-10-05T13:00:00.614Z","tickers":["JAKK"],"exchange":"NASDAQ","article_body":"Ghost Face, Billy the Puppet, Jason Voorhees, and Pinhead get a\nfashion-forward makeover this spooky season\n\nSANTA MONICA, Calif., Oct. 05, 2026 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc.\n(https://www.globenewswire.com/Tracker?data=NYWBtRyTZq50bLapy7sorlM1VZiGEa613_oF66_1IrfIfAi7OgxQNd9dUDNHqT-_e_RffrPleQwxKSkGiNvb8sg7lyuAHA9hehhk_ml-tQo=)\n(NASDAQ: JAKK), a leading global designer, manufacturer and marketer of toys\nand consumer products, is debuting Doll Haus of Dread™, a bold new collector\nfashion doll line that transforms horror’s most feared figures into\nhigh-style, display-worthy collectibles.\n\n\nLaunching exclusively at Walmart and Walmart.com in Fall 2026, this is horror\nfandom reimagined by one stitch, one slash, and one sinister silhouette at a\ntime.\n\nThe debut lineup features dolls inspired by four of cinema’s most chilling\nicons: Ghost Face® as seen in the motion picture Scream, Billy the Puppet\nfrom Saw, Jason from Jason Universe franchise and Pinhead from Hellraiser.\nEach 11-inch fashion doll is crafted for collectors who want their shelves to\nscream style, featuring franchise-authentic fashions, signature accessories\nand nine points of articulation for striking poses as sharp and unforgettable\nas the characters themselves.\n\n“With Doll Haus of Dread™, we're reimagining some of horror's most\nlegendary figures as collectible works of art, blending authentic franchise\nstorytelling with elevated fashion, sculptural detail, and artistic\ninterpretation. Each doll is carefully crafted to honor the DNA of its\nrespective property while introducing fresh creative perspectives that\nresonate with both horror enthusiasts and collectors. These aren't simply\ndolls, they're celebrations of the characters, films, and cultural impact that\nhave defined the genre for decades. Doll Haus of Dread™ invites fans to\nexperience horror icons in an entirely new way, where artistry, craftsmanship,\nand terror coexist beautifully,” said Dominick Lisi, Senior Vice President\nof Marketing at JAKKS Pacific.\n\nJAKKS Pacific’s Doll Haus of Dread™ lives in the details–where elevated\ndesign meets cinematic dread through beautifully crafted dolls with\nmeticulously styled accessories. Inspired by some of the films’ most iconic\nmoments, our Jason Universe doll arrives in a slasher and summer camp-themed\naesthetic complete with a signature hockey mask. While Pinhead commands the\nroom in a Cenobite-inspired gown. Billy the Puppet steps out in a signature\npinstripe tuxedo suit. Two Ghost Face dolls are available, one classic with\nthe hooded silhouette that’s haunted screens for decades and a\nlimited-edition version, available exclusively at Walmart.com, that wears a\nnew bling encrusted mask.\n\nEach doll retails for $39.97 and will hit shelves just in time for spooky\nseason because nothing is more haunting than dolls dressed to kill.\n\nDoll Haus of Dread™ marks the first chapter in a broader vision for Doll\nHaus as a unified collector destination. Beyond this debut collection, Doll\nHaus will expand into a house of sub-collections spanning fandom-driven\nproperties, exclusive entertainment collections, and powerful collaborations,\nall designed to build a lifestyle destination for collectors rather than a\nsingle product line. As the platform grows, JAKKS plans to deepen the\ncollector experience through direct-to-consumer exclusives, behind-the-scenes\ncontent, and a growing presence at conventions and events.\n\nVisit dollhaushq.com\n(https://www.globenewswire.com/Tracker?data=oahyHdOsodGsiK-j8lbugRt_9SKztC_OGLV84dYPGVR1wFTUj_9p8vCj03vk6T6LhtdtxGp1ZsyKJeyS2bWJtcDzPw8Bl9V1oT8eLRtQB8g=)\nfor more information and follow @dollhaushq on Instagram\n(https://www.globenewswire.com/Tracker?data=zxI1soasahK6VSLvRYU9jxHsyOzmNlRUj4jtcix4EzOmIdCfNFk-t_dNN-qiF3QcKMdVij9tzUKoHuOBW7p2h_EHo1-JuhJJXmdoXI0LaGU=)\nand TikTok\n(https://www.globenewswire.com/Tracker?data=e5Z12c89dM_dWMqtAGekr-9y8JknWs8UDuLIDCOyoCRv8Hctov-Nz3BZInU_cO4UsTHePKQnZ7yKQLb5fIIcUgZYLlGJFHG-pvHmRZvIAHE=)\nfor the latest updates. Find Doll Haus of Dread™ at Walmart\n(https://www.globenewswire.com/Tracker?data=5-_ENs1UDQwZK23X9Feocsm1aBcMj13bWzcjpJXY7673GY1uJh7akC6s4waJwAtB5JgenLi3V3E3n0MhD6bMCg==)\nand Walmart.com\n(https://www.globenewswire.com/Tracker?data=5-_ENs1UDQwZK23X9Feocu2_OoQxXMInXyWmvU1zQbGI3Nsyhc5vl-vZ3mzQLYMRQmOA_-AHYQ7fT3ceKf4_Qg==)\nthis fall.\n\nAbout JAKKS Pacific, Inc.:\nJAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys\nand consumer products sold throughout the world, with its headquarters in\nSanta Monica, California. JAKKS Pacific’s popular proprietary brands include\nDisguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®,\nReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide\nrange of entertainment-inspired products featuring premier licensed\nproperties. Through their products and charitable donations, JAKKS is helping\nto make a positive impact on the lives of children. Visit us\nat www.jakks.com and follow us on Instagram (@jakkspacific.toys), X\n(@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and\nLinkedIn (JAKKS Pacific).\n\nScream (2022) ⓒ 2026 Paramount Pictures. All Rights Reserved. \n\nGhost Face® Fun World Div., Easter Unlimited Inc. All Rights Reserved.\n\nJASON UNIVERSE TM & Mask ⓒ Horror, Inc.\n\n®, ™ & ⓒ 2026 Lions Gate Entertainment Inc. All Rights Reserved\n\n‘Hellraiser™ Park Ave. Ent.\n© 2026 Park Ave Ent. LLC & Clive Barker Ink, Inc.\n\nMedia Contact:\nJAKKS Pacific\nJessica Kavanaugh\npublicrelations@jakks.net\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/a622d77e-3197-43d1-9c95-e6141c1aee11\nDoll Haus of Dread \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/a622d77e-3197-43d1-9c95-e6141c1aee11/en)\nNew Doll Haus of Dread Fashion Dolls\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-05T13:00:01.183106178Z","server_sent_at_ms":1791205201183},"received_at":"2026-10-05T13:00:01.233Z","source_url":null},"analysis":{"id":"149159","press_release_id":"160601","analysis_json":{"industry":{"label":"Leisure Products","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"JAKKS Pacific is debuting Doll Haus of Dread, a collector fashion doll line reimagining horror icons Ghost Face, Billy the Puppet, Jason, and Pinhead as 11-inch fashion dolls.\n\nThe line launches exclusively at Walmart and Walmart.com in Fall 2026, with each doll priced at $39.97 and a limited-edition Ghost Face variant exclusive to Walmart.com.\n\nDoll Haus of Dread is framed as the first chapter in a broader Doll Haus collector platform, with planned expansion into sub-collections, direct-to-consumer exclusives, and convention presence.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"JAKKS extends its licensed-toys playbook into horror-collector fashion dolls with Walmart exclusivity — a niche but margin-friendly collector niche."},"keyFigures":{"customDimensions":{"launch_window":"Fall 2026, exclusively at Walmart and Walmart.com","retail_price_per_doll":"$39.97"}},"quotedText":"With Doll Haus of Dread™, we're reimagining some of horror's most legendary figures as collectible works of art, blending authentic franchise storytelling with elevated fashion, sculptural detail, and artistic interpretation.","namedEntities":{"people":[{"name":"Dominick Lisi","role":"Senior Vice President of Marketing at JAKKS Pacific"},{"name":"Jessica Kavanaugh","role":"media contact, JAKKS Pacific"}],"products":["Doll Haus of Dread","Ghost Face doll (classic and limited-edition bling mask)","Billy the Puppet doll","Jason Universe doll","Pinhead doll"],"companies":[{"name":"JAKKS Pacific, Inc.","ticker":"JAKK","relationship":"filer"},{"name":"Walmart","relationship":"exclusive retail partner"},{"name":"Paramount Pictures","relationship":"licensor (Scream)"},{"name":"Lions Gate Entertainment Inc.","relationship":"licensor (Saw, Hellraiser)"},{"name":"Horror, Inc.","relationship":"licensor (Jason Universe)"},{"name":"Fun World Div., Easter Unlimited Inc.","relationship":"licensor (Ghost Face)"}],"dollarAmounts":[{"amount":"$39.97","context":"retail price per doll"}]},"materialImpact":{"score":2,"reasoning":"A new licensed collector doll line launching exclusively at Walmart is a modest but legitimate revenue opportunity; it is a routine product launch, not a market-moving event."},"tickerRelevance":{"others":[{"ticker":"WMT","relevance":"exclusive retail partner"}],"primary":"JAKK"},"globalImportance":12,"audienceRelevance":18,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"routine product launch","consumerAngle":"collector niche","retailPartner":"Walmart exclusivity adds modest visibility"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"JAKKS Pacific is debuting Doll Haus of Dread, a collector fashion doll line reimagining horror icons Ghost Face, Billy the Puppet, Jason, and Pinhead as 11-inch fashion dolls.\n\nThe line launches exclusively at Walmart and Walmart.com in Fall 2026, with each doll priced at $39.97 and a limited-edition Ghost Face variant exclusive to Walmart.com.\n\nDoll Haus of Dread is framed as the first chapter in a broader Doll Haus collector platform, with planned expansion into sub-collections, direct-to-consumer exclusives, and convention presence.","key_figures":{"customDimensions":{"launch_window":"Fall 2026, exclusively at Walmart and Walmart.com","retail_price_per_doll":"$39.97"}},"named_entities":{"people":[{"name":"Dominick Lisi","role":"Senior Vice President of Marketing at JAKKS Pacific"},{"name":"Jessica Kavanaugh","role":"media contact, JAKKS Pacific"}],"products":["Doll Haus of Dread","Ghost Face doll (classic and limited-edition bling mask)","Billy the Puppet doll","Jason Universe doll","Pinhead doll"],"companies":[{"name":"JAKKS Pacific, Inc.","ticker":"JAKK","relationship":"filer"},{"name":"Walmart","relationship":"exclusive retail partner"},{"name":"Paramount Pictures","relationship":"licensor (Scream)"},{"name":"Lions Gate Entertainment Inc.","relationship":"licensor (Saw, Hellraiser)"},{"name":"Horror, Inc.","relationship":"licensor (Jason Universe)"},{"name":"Fun World Div., Easter Unlimited Inc.","relationship":"licensor (Ghost Face)"}],"dollarAmounts":[{"amount":"$39.97","context":"retail price per doll"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-05T13:00:06.936Z","global_importance":12,"audience_relevance":18,"importance_components":{"tickerTier":"small-cap","eventGravity":"routine product launch","consumerAngle":"collector niche","retailPartner":"Walmart exclusivity adds modest visibility"}},"durationMs":5680,"modelName":"glm-5.3-flashx"}}