{"success":true,"data":{"pressRelease":{"id":"160640","rtpr_id":"nPnblWGT6a-20261005","ticker":"KDP","exchange":"NASDAQ","all_tickers":["KDP"],"title":"Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show","author":"PR Newswire","published_at":"2026-10-05T13:00:07.436Z","article_body":"Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show\nPR Newswire\n\nFRISCO, Texas, Oct. 5, 2026\n\nNew offerings bring beverage culture's biggest trends to life through\ndistinctive new flavors, expanded energy choices and updates to iconic brands\n\nFRISCO, Texas, Oct. 5, 2026 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP)\ntoday unveiled a first look at its 2027 beverage innovation pipeline ahead of\nthe 2026 National Association of Convenience Stores (NACS) Show. The lineup\ndelivers what consumers want most: familiar favorites, reimagined; a bigger,\nbolder energy lineup; and refreshed iconic brands.\n\n\"Beverages are one of the strongest drivers of traffic and basket growth for\nconvenience retailers, and innovation is what keeps shoppers engaged,\" said\nJeff Tabor, Chief Customer Officer at Keurig Dr Pepper. \"Our 2027 pipeline\nbrings together breakthrough energy varieties, culturally relevant flavors and\nmeaningful investments in some of the industry's most iconic brands. Backed by\nour broad portfolio and route-to-market capabilities, these innovations are\ndesigned to create excitement, spark discovery and help retailers capture\nincremental sales across the beverage category.\"\n\nFamiliar Favorites, Reimagined\n\nKDP's research\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4788779-1&h=3108006592&u=https%3A%2F%2Fwww.keurigdrpepper.com%2Fstate-of-beverages%2F&a=research)\n shows that younger consumers are exploring a wider range of beverage\ncategories and flavors, while remaining drawn to the nostalgia and familiarity\nof brands they know and love. Carbonated Soft Drinks remain the largest\nnon-alcoholic beverage segment, and innovation continues to drive category\ndollar growth. Building on a track record that includes delivering the #1 CSD\ninnovation in each of the past three years(1), KDP is introducing the\nfollowing fresh twists on familiar favorites, all of which are available in\nboth Regular and Zero Sugar varieties:\n\n * Dr Pepper(®) Ice Cream Float blends Dr Pepper's signature 23 flavors with a\ncreamy vanilla ice cream flavor and rich notes of caramel and butterscotch for\nan everyday treat take on the beloved float. Launching nationwide as a\npermanent offering, the flavor will be available in cans and 20 oz. bottles\nbeginning February 2027, with fountain and frozen dispensed formats arriving\nmid-year.\n \n * 7UP(®) Miami Vice™ combines refreshing lime-lemon, sweet strawberry\ndaiquiri, and creamy pina colada flavors for a tropical soda experience\ninspired by the classic frozen cocktail. The limited-time offering arrives\nnationwide in June 2027.\n \n * 7UP(®) Shirley Temple, one of the brand's most successful recent flavor\nplatforms, returns for the holiday season as a limited-time offering.\nFeaturing the nostalgic flavors of cherry and pomegranate, the fan-favorite\nflavor will roll out with expanded immediate-consumption availability through\na new 20 oz. package in 2027.\n \n * Canada Dry(® )Raspberry Lemonade combines the flavors of raspberry and\nlemonade with the crisp refreshment of Canada Dry for a bright, seasonal twist\nbeginning in Spring 2027.\nA Bigger, Bolder Energy Lineup for 2027\n\nEnergy remains one of the fastest-growing areas in beverages, with innovation\nand limited-time offerings driving nearly three-quarters of category\ngrowth(2). In 2027, KDP will distribute more than 25 new items across its\nenergy brand portfolio, spanning permanent additions, limited-time releases,\ndistinctive collaborations and new formats designed to meet growing demand for\nflavor exploration and variety. Highlights from the Company's owned energy\nbrand, GHOST(®), and energy brand partners include:\n\n * Building on the success of its partnership with KDP, GHOST(®) - now a $1\nbillion brand at retail - will make GHOST(®) Energy x 7UP® and GHOST(®)\nEnergy x A&W(®) permanent offerings in 2027 following the popularity and\nstrong retail performance of the 2026 limited-time releases. The brand will\nalso launch GHOST(®) Energy Sour Strips Appleberry™, a sweet-and-sour blend\nof green apple and strawberry, nationwide in January, followed by the\nlimited-time GHOST(®) Energy Blueberry Cream, a first-to-market flavor\nrequested by consumers that pairs tangy blueberry with sweet, creamy vanilla\nfor a nostalgic yogurt-inspired taste.\n \n * Bloom Energy™ will introduce a new lineup of iconic treats, featuring three\nflavors inspired by childhood favorites. Strawberry Shortie, available\nbeginning in October 2026, combines sweet swirls of strawberry and vanilla\ncream flavors reminiscent of a classic ice cream truck treat, while Cotton\nCandy and Lemon Freezie, arriving in January 2027, deliver playful takes on\nblue cotton candy and frozen lemonade respectively.\n \n * C4 Energy(®) will expand its zero-sugar Cereal's Most Wanted lineup in\nJanuary 2027, introducing Cocoa Loco in 16-ounce cans and launching new\n8.4-ounce mini can formats for Cereal Killer, Jacked\nApple Crunch and Buzzin' Honey O's. The great Breakfast Heist of 2027 is\nupon us.\nRefreshing Iconic Brands\n\nWhile consumers are exploring more flavors than ever, they continue to return\nto the brands they know and trust. KDP is investing in iconic brands like 7UP\nand Sunkist with updates that enhance taste, evolve with changing consumer\npreferences and strengthen their presence across the physical and digital\nshelf.\n\n * 7UP(®)recently unveiled its most significant brand evolution in more than 15\nyears, featuring a consumer-preferred lime-forward formula, refreshed\npackaging, a modernized logo and an updated visual identity across select\nvarieties. The refresh reflects a renewed investment in the iconic brand and\nreinforces 7UP's distinctive position within the category.\n \n * Sunkist(®) will introduce updated graphics and a refreshed recipe in Q1\n2027. The renovation builds on the brand's signature citrus flavor with an\nimproved orange taste for a more fruit-forward experience for today's\nconsumer.\nIn addition to the innovations featured in this release, attendees at the 2026\nNACS Show in Las Vegas will get an exclusive preview of upcoming\nconsumer-inspired innovations from across KDP's portfolio of owned and partner\nbrands, including Snapple, Electrolit, Polar, La Colombe, Vita Coco and more.\n\nAbout Keurig Dr Pepper\nKeurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than\n150 owned, licensed and partner brands that meet a wide range of needs and\noccasions. Our North American refreshment beverage business holds leadership\npositions across carbonated soft drinks, water, juice and mixers with a\nportfolio of iconic brands such as Dr Pepper(®), Canada Dry(®), Mott's(®),\nA&W(®), Peñafiel(®), GHOST(®), 7UP(®), Snapple(®), Clamato(®) and\nCore Hydration(®). Our global coffee business spans more than 100 markets and\nincludes the leading Keurig(®) single‑serve brewing system in the U.S. and\nCanada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and\nother regional coffee leaders. Our more than 50,000 employees aim to enhance\nthe experience of every beverage and coffee occasion while making a positive\nimpact for people, communities and the planet. Learn more\nat www.keurigdrpepper.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4788779-1&h=2067611739&u=http%3A%2F%2Fwww.keurigdrpepper.com%2F&a=www.keurigdrpepper.com)\n and follow us @KeurigDrPepper on LinkedIn and Instagram.\n\nMedia Contact:\nXenja Lindberg\nXenja.Lindberg@kdrp.com (mailto:Xenja.Lindberg@kdrp.com)\n\n(1) Source: Circana Total US Multi-Outlet + Convenience, Calendar Year 2025,\n2024 and 2023\n(2) Source: Circana POS Energy Drink Aisle, 2024 vs. 2025.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show-302897495.html\n(https://www.prnewswire.com/news-releases/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show-302897495.html)\n\nSOURCE Keurig Dr Pepper\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2001788/Dr-Pepper-Ice-Cream-Float.jpg?id=OA2985382\nhttps://mmx.prnewswire.com/media/MS2001789/7UP-Miami-Vice.jpg?id=OA2985383\nhttps://mmx.prnewswire.com/media/MS2001790/Sunkist-Refresh.jpg?id=OA2985384\nhttps://mmx.prnewswire.com/media/MS2001791/GHOST-Energy-Sour-Strips-Appleberry.jpg?id=OA2985385\nhttps://mmx.prnewswire.com/media/MS483627/KDP-LOGO-4color-FULL-01.jpg?id=OA2985106\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnblWGT6a-20261005","title":"Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show","author":"PR Newswire","ticker":"KDP","created":"2026-10-05T13:00:07.436Z","tickers":["KDP"],"exchange":"NASDAQ","article_body":"Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show\nPR Newswire\n\nFRISCO, Texas, Oct. 5, 2026\n\nNew offerings bring beverage culture's biggest trends to life through\ndistinctive new flavors, expanded energy choices and updates to iconic brands\n\nFRISCO, Texas, Oct. 5, 2026 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP)\ntoday unveiled a first look at its 2027 beverage innovation pipeline ahead of\nthe 2026 National Association of Convenience Stores (NACS) Show. The lineup\ndelivers what consumers want most: familiar favorites, reimagined; a bigger,\nbolder energy lineup; and refreshed iconic brands.\n\n\"Beverages are one of the strongest drivers of traffic and basket growth for\nconvenience retailers, and innovation is what keeps shoppers engaged,\" said\nJeff Tabor, Chief Customer Officer at Keurig Dr Pepper. \"Our 2027 pipeline\nbrings together breakthrough energy varieties, culturally relevant flavors and\nmeaningful investments in some of the industry's most iconic brands. Backed by\nour broad portfolio and route-to-market capabilities, these innovations are\ndesigned to create excitement, spark discovery and help retailers capture\nincremental sales across the beverage category.\"\n\nFamiliar Favorites, Reimagined\n\nKDP's research\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4788779-1&h=3108006592&u=https%3A%2F%2Fwww.keurigdrpepper.com%2Fstate-of-beverages%2F&a=research)\n shows that younger consumers are exploring a wider range of beverage\ncategories and flavors, while remaining drawn to the nostalgia and familiarity\nof brands they know and love. Carbonated Soft Drinks remain the largest\nnon-alcoholic beverage segment, and innovation continues to drive category\ndollar growth. Building on a track record that includes delivering the #1 CSD\ninnovation in each of the past three years(1), KDP is introducing the\nfollowing fresh twists on familiar favorites, all of which are available in\nboth Regular and Zero Sugar varieties:\n\n * Dr Pepper(®) Ice Cream Float blends Dr Pepper's signature 23 flavors with a\ncreamy vanilla ice cream flavor and rich notes of caramel and butterscotch for\nan everyday treat take on the beloved float. Launching nationwide as a\npermanent offering, the flavor will be available in cans and 20 oz. bottles\nbeginning February 2027, with fountain and frozen dispensed formats arriving\nmid-year.\n \n * 7UP(®) Miami Vice™ combines refreshing lime-lemon, sweet strawberry\ndaiquiri, and creamy pina colada flavors for a tropical soda experience\ninspired by the classic frozen cocktail. The limited-time offering arrives\nnationwide in June 2027.\n \n * 7UP(®) Shirley Temple, one of the brand's most successful recent flavor\nplatforms, returns for the holiday season as a limited-time offering.\nFeaturing the nostalgic flavors of cherry and pomegranate, the fan-favorite\nflavor will roll out with expanded immediate-consumption availability through\na new 20 oz. package in 2027.\n \n * Canada Dry(® )Raspberry Lemonade combines the flavors of raspberry and\nlemonade with the crisp refreshment of Canada Dry for a bright, seasonal twist\nbeginning in Spring 2027.\nA Bigger, Bolder Energy Lineup for 2027\n\nEnergy remains one of the fastest-growing areas in beverages, with innovation\nand limited-time offerings driving nearly three-quarters of category\ngrowth(2). In 2027, KDP will distribute more than 25 new items across its\nenergy brand portfolio, spanning permanent additions, limited-time releases,\ndistinctive collaborations and new formats designed to meet growing demand for\nflavor exploration and variety. Highlights from the Company's owned energy\nbrand, GHOST(®), and energy brand partners include:\n\n * Building on the success of its partnership with KDP, GHOST(®) - now a $1\nbillion brand at retail - will make GHOST(®) Energy x 7UP® and GHOST(®)\nEnergy x A&W(®) permanent offerings in 2027 following the popularity and\nstrong retail performance of the 2026 limited-time releases. The brand will\nalso launch GHOST(®) Energy Sour Strips Appleberry™, a sweet-and-sour blend\nof green apple and strawberry, nationwide in January, followed by the\nlimited-time GHOST(®) Energy Blueberry Cream, a first-to-market flavor\nrequested by consumers that pairs tangy blueberry with sweet, creamy vanilla\nfor a nostalgic yogurt-inspired taste.\n \n * Bloom Energy™ will introduce a new lineup of iconic treats, featuring three\nflavors inspired by childhood favorites. Strawberry Shortie, available\nbeginning in October 2026, combines sweet swirls of strawberry and vanilla\ncream flavors reminiscent of a classic ice cream truck treat, while Cotton\nCandy and Lemon Freezie, arriving in January 2027, deliver playful takes on\nblue cotton candy and frozen lemonade respectively.\n \n * C4 Energy(®) will expand its zero-sugar Cereal's Most Wanted lineup in\nJanuary 2027, introducing Cocoa Loco in 16-ounce cans and launching new\n8.4-ounce mini can formats for Cereal Killer, Jacked\nApple Crunch and Buzzin' Honey O's. The great Breakfast Heist of 2027 is\nupon us.\nRefreshing Iconic Brands\n\nWhile consumers are exploring more flavors than ever, they continue to return\nto the brands they know and trust. KDP is investing in iconic brands like 7UP\nand Sunkist with updates that enhance taste, evolve with changing consumer\npreferences and strengthen their presence across the physical and digital\nshelf.\n\n * 7UP(®)recently unveiled its most significant brand evolution in more than 15\nyears, featuring a consumer-preferred lime-forward formula, refreshed\npackaging, a modernized logo and an updated visual identity across select\nvarieties. The refresh reflects a renewed investment in the iconic brand and\nreinforces 7UP's distinctive position within the category.\n \n * Sunkist(®) will introduce updated graphics and a refreshed recipe in Q1\n2027. The renovation builds on the brand's signature citrus flavor with an\nimproved orange taste for a more fruit-forward experience for today's\nconsumer.\nIn addition to the innovations featured in this release, attendees at the 2026\nNACS Show in Las Vegas will get an exclusive preview of upcoming\nconsumer-inspired innovations from across KDP's portfolio of owned and partner\nbrands, including Snapple, Electrolit, Polar, La Colombe, Vita Coco and more.\n\nAbout Keurig Dr Pepper\nKeurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than\n150 owned, licensed and partner brands that meet a wide range of needs and\noccasions. Our North American refreshment beverage business holds leadership\npositions across carbonated soft drinks, water, juice and mixers with a\nportfolio of iconic brands such as Dr Pepper(®), Canada Dry(®), Mott's(®),\nA&W(®), Peñafiel(®), GHOST(®), 7UP(®), Snapple(®), Clamato(®) and\nCore Hydration(®). Our global coffee business spans more than 100 markets and\nincludes the leading Keurig(®) single‑serve brewing system in the U.S. and\nCanada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and\nother regional coffee leaders. Our more than 50,000 employees aim to enhance\nthe experience of every beverage and coffee occasion while making a positive\nimpact for people, communities and the planet. Learn more\nat www.keurigdrpepper.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4788779-1&h=2067611739&u=http%3A%2F%2Fwww.keurigdrpepper.com%2F&a=www.keurigdrpepper.com)\n and follow us @KeurigDrPepper on LinkedIn and Instagram.\n\nMedia Contact:\nXenja Lindberg\nXenja.Lindberg@kdrp.com (mailto:Xenja.Lindberg@kdrp.com)\n\n(1) Source: Circana Total US Multi-Outlet + Convenience, Calendar Year 2025,\n2024 and 2023\n(2) Source: Circana POS Energy Drink Aisle, 2024 vs. 2025.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show-302897495.html\n(https://www.prnewswire.com/news-releases/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show-302897495.html)\n\nSOURCE Keurig Dr Pepper\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2001788/Dr-Pepper-Ice-Cream-Float.jpg?id=OA2985382\nhttps://mmx.prnewswire.com/media/MS2001789/7UP-Miami-Vice.jpg?id=OA2985383\nhttps://mmx.prnewswire.com/media/MS2001790/Sunkist-Refresh.jpg?id=OA2985384\nhttps://mmx.prnewswire.com/media/MS2001791/GHOST-Energy-Sour-Strips-Appleberry.jpg?id=OA2985385\nhttps://mmx.prnewswire.com/media/MS483627/KDP-LOGO-4color-FULL-01.jpg?id=OA2985106\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-05T13:00:07.489310726Z","server_sent_at_ms":1791205207489},"received_at":"2026-10-05T13:00:07.541Z","source_url":"https://www.prnewswire.com/news-releases/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show-302897495.html"},"analysis":{"id":"149193","press_release_id":"160640","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Keurig Dr Pepper unveiled its 2027 beverage innovation pipeline ahead of the NACS Show, spanning new CSD flavors, more than 25 new energy items, and brand refreshes for 7UP and Sunkist.\n\nHighlights include permanent Dr Pepper Ice Cream Float and GHOST Energy collaborations, with GHOST now a $1 billion brand at retail.\n\nThe announcement is a routine pre-show marketing release with no financial results, but it underscores KDP's continued innovation cadence in the fast-growing energy category.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"KDP leans into energy and nostalgia flavors for 2027 as GHOST crosses $1B at retail."},"keyFigures":{"customDimensions":{"ghost_retail_size":"$1 billion brand at retail","new_energy_items_2027":25}},"quotedText":"Beverages are one of the strongest drivers of traffic and basket growth for convenience retailers, and innovation is what keeps shoppers engaged","namedEntities":{"people":[{"name":"Jeff Tabor","role":"Chief Customer Officer"},{"name":"Xenja Lindberg","role":"media contact"}],"products":["Dr Pepper Ice Cream Float","7UP Miami Vice","7UP Shirley Temple","Canada Dry Raspberry Lemonade","GHOST Energy x 7UP","GHOST Energy x A&W","GHOST Energy Sour Strips Appleberry","GHOST Energy Blueberry Cream","Bloom Energy Strawberry Shortie","C4 Energy Cocoa Loco","Snapple","Electrolit","Polar","La Colombe","Vita Coco"],"companies":[{"name":"Keurig Dr Pepper","ticker":"KDP","relationship":"filer"}],"dollarAmounts":[{"amount":"$1 billion","context":"GHOST brand retail sales size"}]},"materialImpact":{"score":2,"reasoning":"Forward-looking 2027 innovation pipeline announcement ahead of the NACS Show. Positive brand momentum signals (GHOST now a $1 billion retail brand) but no financial results, guidance, or near-term catalysts."},"tickerRelevance":{"others":[],"primary":"KDP"},"globalImportance":20,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap household brand","eventGravity":"routine product pipeline announcement","consumerAngle":"moderate — recognizable consumer brands"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Keurig Dr Pepper unveiled its 2027 beverage innovation pipeline ahead of the NACS Show, spanning new CSD flavors, more than 25 new energy items, and brand refreshes for 7UP and Sunkist.\n\nHighlights include permanent Dr Pepper Ice Cream Float and GHOST Energy collaborations, with GHOST now a $1 billion brand at retail.\n\nThe announcement is a routine pre-show marketing release with no financial results, but it underscores KDP's continued innovation cadence in the fast-growing energy category.","key_figures":{"customDimensions":{"ghost_retail_size":"$1 billion brand at retail","new_energy_items_2027":25}},"named_entities":{"people":[{"name":"Jeff Tabor","role":"Chief Customer Officer"},{"name":"Xenja Lindberg","role":"media contact"}],"products":["Dr Pepper Ice Cream Float","7UP Miami Vice","7UP Shirley Temple","Canada Dry Raspberry Lemonade","GHOST Energy x 7UP","GHOST Energy x A&W","GHOST Energy Sour Strips Appleberry","GHOST Energy Blueberry Cream","Bloom Energy Strawberry Shortie","C4 Energy Cocoa Loco","Snapple","Electrolit","Polar","La Colombe","Vita Coco"],"companies":[{"name":"Keurig Dr Pepper","ticker":"KDP","relationship":"filer"}],"dollarAmounts":[{"amount":"$1 billion","context":"GHOST brand retail sales size"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-05T13:00:21.717Z","global_importance":20,"audience_relevance":35,"importance_components":{"tickerTier":"large-cap household brand","eventGravity":"routine product pipeline announcement","consumerAngle":"moderate — recognizable consumer brands"}},"durationMs":5274,"modelName":"glm-5.3-flashx"}}