{"success":true,"data":{"pressRelease":{"id":"160685","rtpr_id":"nPnQNDsxa-20261005","ticker":"CMG","exchange":"NYSE","all_tickers":["CMG"],"title":"CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES","author":"PR Newswire","published_at":"2026-10-05T13:15:00.451Z","article_body":"CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES\nPR Newswire\n\nNEWPORT BEACH, Calif., Oct. 5, 2026\n\n * \"From Ground to Sound\" is an original track recorded at Abbey Road Studios\nwith the London Vegetable Orchestra using only instruments made from\nvegetables featured in Chipotle restaurants\n * Three months of experimentation went into creating instruments that must be at\npeak ripeness to perform\n * A snippet of the original track was first featured at the end of Chipotle's\n100 Creators campaign in August, offering an early listen to music created\nwith real, fresh produce\nNEWPORT BEACH, Calif., Oct. 5, 2026 /PRNewswire/ -- No guitars. No keyboards.\nNo synthesizers. Just vegetables.\n\nChipotle Mexican Grill (NYSE: CMG) today unveiled \"From Ground to Sound,\" an\noriginal song recorded inside Abbey Road Studios' Studio Two using instruments\nmade entirely from fresh vegetables, turning the same real ingredients\nprepared in its restaurants every day into the sound of the brand. The\ncomposition was first teased in the final frames of Chipotle's 100 Creators\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3775055613&u=https%3A%2F%2Fnewsroom.chipotle.com%2F2026-08-31-CHIPOTLE-HANDS-THE-CAMERAS-TO-100-CREATORS-FOR-ITS-NEW-NATIONAL-AD-CAMPAIGN&a=100+Creators)\n ads that premiered in August (see here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3146022921&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dp2xwdVec5JM&a=here)\n, here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=1916267738&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dx5fRtG3Zy8Q&a=here)\n and here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=2727611873&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOeJ8aI9VZvE&a=here)\n) and will continue as a signature sound across select Chipotle campaigns.\n\nFans can listen to the track now on Spotify and Apple Music and watch the full\n\"From Ground to Sound\" film at https://youtu.be/Uoq8sdfgupk\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=907849625&u=https%3A%2F%2Fyoutu.be%2FUoq8sdfgupk&a=https%3A%2F%2Fyoutu.be%2FUoq8sdfgupk)\n.\n\nPhoto and video assets are available here:\nhttps://www.dropbox.com/scl/fo/8sgwbk7o8ppnvpeo7a96w/ANSQ1D5-uSuxQ0AsDfRUPHk?rlkey=fdtsy56qpd00br4bmmd3ad4bs&st=saz3qdfc&dl=0\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=1703003425&u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2F8sgwbk7o8ppnvpeo7a96w%2FANSQ1D5-uSuxQ0AsDfRUPHk%3Frlkey%3Dfdtsy56qpd00br4bmmd3ad4bs%26st%3Dsaz3qdfc%26dl%3D0&a=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2F8sgwbk7o8ppnvpeo7a96w%2FANSQ1D5-uSuxQ0AsDfRUPHk%3Frlkey%3Dfdtsy56qpd00br4bmmd3ad4bs%26st%3Dsaz3qdfc%26dl%3D0)\n\nEvery note, beat and texture was performed using ingredients found in Chipotle\nrestaurants, transformed into playable instruments including flutes made from\ncorn, trumpets built using jalapeños, a horn created from peppers and an\navocado pit, lettuce percussion and an onion bass.\n\nFreshness You Can Hear\n\nTo pull it off, Chipotle teamed up with the London Vegetable Orchestra\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3258144612&u=https%3A%2F%2Fwww.instagram.com%2Flondonvegetableorchestra&a=London+Vegetable+Orchestra)\n, a five-member ensemble of classically trained musicians specializing in\ncreating and performing with instruments made from vegetables. The process\nrequired three months of experimentation and dozens of iterations to determine\nhow ingredients like corn, jalapeños and bell peppers could be transformed\ninto instruments capable of producing the right notes, tones and textures.\n\nEven then, there was little room for error. Fresh produce continuously changes\nin shape, texture and moisture, meaning the instruments must be built and\nplayed at peak ripeness and remain usable for less than a day. That gave the\nmusicians only a brief window to assemble, tune, rehearse and record before\nthe sound began to change.\n\nThe result turned the natural variability of fresh ingredients into part of\nthe creative process, using the same real produce Chipotle serves every day,\nwithout artificial colors, flavors or preservatives.\n\n\"Real food has always been at the center of Chipotle. We use only 53 real\ningredients, with fresh preparation happening every day in our restaurants. So\nwe took this principle in a completely new direction: creating our own\nsignature sound,\" said Fernando Machado, Chief Brand Officer at Chipotle.\n\"Any brand can release a song or develop a sound mnemonic. What made this\nworth pursuing was the chance to create a track that felt impossible to\nseparate from Chipotle itself. The instruments, the sound and the story are\nall rooted in what we do every day.\"\n\n\"No two vegetables ever behave exactly the same way,\" said Patrick Johns of\nthe London Vegetable Orchestra. \"You can carve two identical instruments, but\nthey can respond very differently. Part of the craft is learning not to force\nan ingredient to sound a certain way but to find the sound that's already\nthere and build the music around it.\"\n\nFrom Ground to Sound\nEvery day, Chipotle crew members prepare real ingredients by hand, from\nchopping vegetables to making fresh guacamole. For \"From Ground to Sound,\"\nthose same ingredients became the creative medium.\n\nThe original composition, created by Beacon Street Studios with creative\ndirection from advertising agency KIDS, was inspired by the energy of\nvegetables growing from seeds into nourishment.\n\n\"The role of creativity is to help people experience familiar things in\nunfamiliar ways,\" said Icaro Doria, Founder and Chief Creative Officer at\nKIDS. \"Millions of people know Chipotle's ingredients by how they look, taste\nand smell. Very few have ever stopped to ask what they sound like. That\nquestion led us somewhere no one expected.\"\n\nAbout Chipotle\nChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by\nserving responsibly sourced, classically-cooked, real food with wholesome\ningredients without artificial colors, flavors or preservatives. There are\nover 4,200 restaurants as of June 30, 2026, in the United States, Canada, the\nUnited Kingdom, France, Germany, and the Middle East and it is the only\nrestaurant company of its size that owns and operates all its restaurants in\nthe United States, Canada and Europe. With nearly 140,000 employees passionate\nabout providing a great guest experience, Chipotle is a longtime leader and\ninnovator in the food industry. Chipotle is committed to making its food more\naccessible to everyone while continuing to be a brand with a demonstrated\npurpose as it leads the way in digital, technology and sustainable business\npractices. For more information or to place an order online, visit\nwww.chipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=667110739&u=http%3A%2F%2Fwww.chipotle.com%2F&a=www.chipotle.com)\n.\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chipotle-and-the-london-vegetable-orchestra-record-original-song-at-legendary-recording-studio-using-only-instruments-made-from-vegetables-302897966.html\n(https://www.prnewswire.com/news-releases/chipotle-and-the-london-vegetable-orchestra-record-original-song-at-legendary-recording-studio-using-only-instruments-made-from-vegetables-302897966.html)\n\nSOURCE Chipotle Mexican Grill, Inc.\n\n\n\nErin Wolford, (949) 524-4035, MediaRelations@chipotle.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2001874/01_FromGroundtoSound_PR_Cision.jpg?id=OA2985587\nhttps://mmx.prnewswire.com/media/MS2001875/03_FromGroundtoSound_PR.jpg?id=OA2985588\nhttps://mmx.prnewswire.com/media/MS2001876/05_FromGroundtoSound_PR-_png.jpg?id=OA2985590\nhttps://mmx.prnewswire.com/media/MS2001877/06_FromGroundtoSound_Horne_Pepper_Graphics.jpg?id=OA2985591\nhttps://mmx.prnewswire.com/media/MS800164/cmg-logo-1500.jpg?id=OA2985569\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnQNDsxa-20261005","title":"CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES","author":"PR Newswire","ticker":"CMG","created":"2026-10-05T13:15:00.451Z","tickers":["CMG"],"exchange":"NYSE","article_body":"CHIPOTLE AND THE LONDON VEGETABLE ORCHESTRA RECORD ORIGINAL SONG AT LEGENDARY RECORDING STUDIO USING ONLY INSTRUMENTS MADE FROM VEGETABLES\nPR Newswire\n\nNEWPORT BEACH, Calif., Oct. 5, 2026\n\n * \"From Ground to Sound\" is an original track recorded at Abbey Road Studios\nwith the London Vegetable Orchestra using only instruments made from\nvegetables featured in Chipotle restaurants\n * Three months of experimentation went into creating instruments that must be at\npeak ripeness to perform\n * A snippet of the original track was first featured at the end of Chipotle's\n100 Creators campaign in August, offering an early listen to music created\nwith real, fresh produce\nNEWPORT BEACH, Calif., Oct. 5, 2026 /PRNewswire/ -- No guitars. No keyboards.\nNo synthesizers. Just vegetables.\n\nChipotle Mexican Grill (NYSE: CMG) today unveiled \"From Ground to Sound,\" an\noriginal song recorded inside Abbey Road Studios' Studio Two using instruments\nmade entirely from fresh vegetables, turning the same real ingredients\nprepared in its restaurants every day into the sound of the brand. The\ncomposition was first teased in the final frames of Chipotle's 100 Creators\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3775055613&u=https%3A%2F%2Fnewsroom.chipotle.com%2F2026-08-31-CHIPOTLE-HANDS-THE-CAMERAS-TO-100-CREATORS-FOR-ITS-NEW-NATIONAL-AD-CAMPAIGN&a=100+Creators)\n ads that premiered in August (see here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3146022921&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dp2xwdVec5JM&a=here)\n, here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=1916267738&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dx5fRtG3Zy8Q&a=here)\n and here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=2727611873&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOeJ8aI9VZvE&a=here)\n) and will continue as a signature sound across select Chipotle campaigns.\n\nFans can listen to the track now on Spotify and Apple Music and watch the full\n\"From Ground to Sound\" film at https://youtu.be/Uoq8sdfgupk\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=907849625&u=https%3A%2F%2Fyoutu.be%2FUoq8sdfgupk&a=https%3A%2F%2Fyoutu.be%2FUoq8sdfgupk)\n.\n\nPhoto and video assets are available here:\nhttps://www.dropbox.com/scl/fo/8sgwbk7o8ppnvpeo7a96w/ANSQ1D5-uSuxQ0AsDfRUPHk?rlkey=fdtsy56qpd00br4bmmd3ad4bs&st=saz3qdfc&dl=0\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=1703003425&u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2F8sgwbk7o8ppnvpeo7a96w%2FANSQ1D5-uSuxQ0AsDfRUPHk%3Frlkey%3Dfdtsy56qpd00br4bmmd3ad4bs%26st%3Dsaz3qdfc%26dl%3D0&a=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2F8sgwbk7o8ppnvpeo7a96w%2FANSQ1D5-uSuxQ0AsDfRUPHk%3Frlkey%3Dfdtsy56qpd00br4bmmd3ad4bs%26st%3Dsaz3qdfc%26dl%3D0)\n\nEvery note, beat and texture was performed using ingredients found in Chipotle\nrestaurants, transformed into playable instruments including flutes made from\ncorn, trumpets built using jalapeños, a horn created from peppers and an\navocado pit, lettuce percussion and an onion bass.\n\nFreshness You Can Hear\n\nTo pull it off, Chipotle teamed up with the London Vegetable Orchestra\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=3258144612&u=https%3A%2F%2Fwww.instagram.com%2Flondonvegetableorchestra&a=London+Vegetable+Orchestra)\n, a five-member ensemble of classically trained musicians specializing in\ncreating and performing with instruments made from vegetables. The process\nrequired three months of experimentation and dozens of iterations to determine\nhow ingredients like corn, jalapeños and bell peppers could be transformed\ninto instruments capable of producing the right notes, tones and textures.\n\nEven then, there was little room for error. Fresh produce continuously changes\nin shape, texture and moisture, meaning the instruments must be built and\nplayed at peak ripeness and remain usable for less than a day. That gave the\nmusicians only a brief window to assemble, tune, rehearse and record before\nthe sound began to change.\n\nThe result turned the natural variability of fresh ingredients into part of\nthe creative process, using the same real produce Chipotle serves every day,\nwithout artificial colors, flavors or preservatives.\n\n\"Real food has always been at the center of Chipotle. We use only 53 real\ningredients, with fresh preparation happening every day in our restaurants. So\nwe took this principle in a completely new direction: creating our own\nsignature sound,\" said Fernando Machado, Chief Brand Officer at Chipotle.\n\"Any brand can release a song or develop a sound mnemonic. What made this\nworth pursuing was the chance to create a track that felt impossible to\nseparate from Chipotle itself. The instruments, the sound and the story are\nall rooted in what we do every day.\"\n\n\"No two vegetables ever behave exactly the same way,\" said Patrick Johns of\nthe London Vegetable Orchestra. \"You can carve two identical instruments, but\nthey can respond very differently. Part of the craft is learning not to force\nan ingredient to sound a certain way but to find the sound that's already\nthere and build the music around it.\"\n\nFrom Ground to Sound\nEvery day, Chipotle crew members prepare real ingredients by hand, from\nchopping vegetables to making fresh guacamole. For \"From Ground to Sound,\"\nthose same ingredients became the creative medium.\n\nThe original composition, created by Beacon Street Studios with creative\ndirection from advertising agency KIDS, was inspired by the energy of\nvegetables growing from seeds into nourishment.\n\n\"The role of creativity is to help people experience familiar things in\nunfamiliar ways,\" said Icaro Doria, Founder and Chief Creative Officer at\nKIDS. \"Millions of people know Chipotle's ingredients by how they look, taste\nand smell. Very few have ever stopped to ask what they sound like. That\nquestion led us somewhere no one expected.\"\n\nAbout Chipotle\nChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by\nserving responsibly sourced, classically-cooked, real food with wholesome\ningredients without artificial colors, flavors or preservatives. There are\nover 4,200 restaurants as of June 30, 2026, in the United States, Canada, the\nUnited Kingdom, France, Germany, and the Middle East and it is the only\nrestaurant company of its size that owns and operates all its restaurants in\nthe United States, Canada and Europe. With nearly 140,000 employees passionate\nabout providing a great guest experience, Chipotle is a longtime leader and\ninnovator in the food industry. Chipotle is committed to making its food more\naccessible to everyone while continuing to be a brand with a demonstrated\npurpose as it leads the way in digital, technology and sustainable business\npractices. For more information or to place an order online, visit\nwww.chipotle.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789024-1&h=667110739&u=http%3A%2F%2Fwww.chipotle.com%2F&a=www.chipotle.com)\n.\n\n \n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chipotle-and-the-london-vegetable-orchestra-record-original-song-at-legendary-recording-studio-using-only-instruments-made-from-vegetables-302897966.html\n(https://www.prnewswire.com/news-releases/chipotle-and-the-london-vegetable-orchestra-record-original-song-at-legendary-recording-studio-using-only-instruments-made-from-vegetables-302897966.html)\n\nSOURCE Chipotle Mexican Grill, Inc.\n\n\n\nErin Wolford, (949) 524-4035, MediaRelations@chipotle.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2001874/01_FromGroundtoSound_PR_Cision.jpg?id=OA2985587\nhttps://mmx.prnewswire.com/media/MS2001875/03_FromGroundtoSound_PR.jpg?id=OA2985588\nhttps://mmx.prnewswire.com/media/MS2001876/05_FromGroundtoSound_PR-_png.jpg?id=OA2985590\nhttps://mmx.prnewswire.com/media/MS2001877/06_FromGroundtoSound_Horne_Pepper_Graphics.jpg?id=OA2985591\nhttps://mmx.prnewswire.com/media/MS800164/cmg-logo-1500.jpg?id=OA2985569\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-05T13:15:00.57617869Z","server_sent_at_ms":1791206100576},"received_at":"2026-10-05T13:15:00.627Z","source_url":"https://www.prnewswire.com/news-releases/chipotle-and-the-london-vegetable-orchestra-record-original-song-at-legendary-recording-studio-using-only-instruments-made-from-vegetables-302897966.html"},"analysis":{"id":"149241","press_release_id":"160685","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"other","narrative":"Chipotle unveiled an original track, \"From Ground to Sound,\" recorded at Abbey Road Studios with the London Vegetable Orchestra using instruments made entirely from vegetables featured in its restaurants.\n\nThe composition took three months of experimentation and was first teased in August via the brand's 100 Creators ad campaign; it is now available on Spotify and Apple Music.\n\nThe release is pure brand marketing with no disclosed financial figures and no material bearing on Chipotle's operations or results.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Whimsical brand stunt, Abbey Road vegetable orchestra -- viral-marketing color only, suppress for financial feeds."},"keyFigures":{"customDimensions":{"employees_approx":"nearly 140,000","restaurant_count":"over 4,200 as of June 30, 2026","real_ingredients_count":53}},"quotedText":"Real food has always been at the center of Chipotle. We use only 53 real ingredients, with fresh preparation happening every day in our restaurants. So we took this principle in a completely new direction: creating our own signature sound","namedEntities":{"people":[{"name":"Fernando Machado","role":"Chief Brand Officer, Chipotle"},{"name":"Patrick Johns","role":"member, London Vegetable Orchestra"},{"name":"Icaro Doria","role":"Founder and Chief Creative Officer, KIDS"},{"name":"Erin Wolford","role":"media relations contact"}],"products":["From Ground to Sound","100 Creators campaign"],"companies":[{"name":"Chipotle Mexican Grill, Inc.","ticker":"CMG","relationship":"filer"},{"name":"London Vegetable Orchestra","relationship":"creative partner"},{"name":"Beacon Street Studios","relationship":"music composer"},{"name":"KIDS","relationship":"creative agency"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Brand marketing stunt: Chipotle released a novelty song recorded with vegetable-made instruments. No financial, operational, or strategic impact on the business."},"tickerRelevance":{"others":[],"primary":"CMG"},"globalImportance":5,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"marketing_stunt","householdBrandBoost":true,"financialMateriality":"none"}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Chipotle unveiled an original track, \"From Ground to Sound,\" recorded at Abbey Road Studios with the London Vegetable Orchestra using instruments made entirely from vegetables featured in its restaurants.\n\nThe composition took three months of experimentation and was first teased in August via the brand's 100 Creators ad campaign; it is now available on Spotify and Apple Music.\n\nThe release is pure brand marketing with no disclosed financial figures and no material bearing on Chipotle's operations or results.","key_figures":{"customDimensions":{"employees_approx":"nearly 140,000","restaurant_count":"over 4,200 as of June 30, 2026","real_ingredients_count":53}},"named_entities":{"people":[{"name":"Fernando Machado","role":"Chief Brand Officer, Chipotle"},{"name":"Patrick Johns","role":"member, London Vegetable Orchestra"},{"name":"Icaro Doria","role":"Founder and Chief Creative Officer, KIDS"},{"name":"Erin Wolford","role":"media relations contact"}],"products":["From Ground to Sound","100 Creators campaign"],"companies":[{"name":"Chipotle Mexican Grill, Inc.","ticker":"CMG","relationship":"filer"},{"name":"London Vegetable Orchestra","relationship":"creative partner"},{"name":"Beacon Street Studios","relationship":"music composer"},{"name":"KIDS","relationship":"creative agency"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-05T13:15:06.384Z","global_importance":5,"audience_relevance":15,"importance_components":{"tickerTier":"large-cap","eventGravity":"marketing_stunt","householdBrandBoost":true,"financialMateriality":"none"}},"durationMs":5738,"modelName":"glm-5.3-flashx"}}