{"success":true,"data":{"pressRelease":{"id":"160906","rtpr_id":"nPn9XFz40a-20261005","ticker":"STLA","exchange":"NYSE","all_tickers":["STLA","STLAM"],"title":"'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane","author":"PR Newswire","published_at":"2026-10-05T17:00:00.025Z","article_body":"'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane\nPR Newswire\n\nAUBURN HILLS, Mich., Oct. 5, 2026\n\nAUBURN HILLS, Mich., Oct. 5, 2026 /PRNewswire/ --\n\n * Digital and broadcast marketing campaign features a cast of service experts\nknown as \"Mo Technicians\" who use humor and authenticity to spotlight decades\nof Mopar automotive expertise\n * Campaign runs through a strategic mix of targeted media placements reaching\nenthusiasts and service-minded consumers where they are most engaged\nMopar, the service, parts and customer care brand for Chrysler, Dodge, Jeep®\nand Ram vehicles, today announced the launch of its new \"Mopar Knows\"\nintegrated marketing campaign.\n\nThe campaign has been activated through a strategic mix of targeted media\nplacements designed to reach vehicle owners, automotive enthusiasts and\nservice-minded consumers where they are most engaged.\n\nBuilt on a simple truth that has guided the brand for nearly 90 years, \"Mopar\nKnows\" reinforces Mopar's unmatched expertise in vehicle maintenance, repair,\nperformance, customization, and genuine OEM parts and accessories.\n\nThe campaign introduces consumers to a cast of Mopar service experts known as\nthe \"Mo Technicians\" - bringing personality, knowledge, and authenticity to\nthe service experience. Inspired by the camaraderie and humor found in\nautomotive service centers, the creative platform showcases the people who\nknow Chrysler, Dodge, Jeep and Ram vehicles best.\n\n\"Whether it's routine maintenance, vehicle repairs, performance upgrades or\nauthentic accessories, Mopar delivers the expertise and confidence our\ncustomers expect,\" said Darren Bradshaw, senior vice president, Parts and\nServices, Stellantis North America. \"The 'Mopar Knows' campaign reminds\ndrivers that when it comes to their vehicle, no one knows it better than the\npeople who design, build and service it.\"\n\nRated \"M\" for Mopar, the campaign comes to life through a broad range of video\nspots and accompanying digital executions that showcase the full breadth and\ndepth of Mopar expertise. From brand-level storytelling to work focused on oil\nservice, tires, parts, accessories, repairs and more, the campaign's various\nexecutions work together to reinforce the value of expert vehicle care in\nhelping customers get the most from their vehicles.\n\nThe campaign includes a 60-second trailer video and eight unique taglines,\neach promoted with a short video:\n\n * Meet the Mos\n * Pop Quiz\n * Tire Expertise\n * Oil At Its Finest\n * Picture Perfect Accessories\n * Welcome to the Club\n * Nothing Crazy\n * Collision Cleared Up\nTo view \"Mopar Knows\" campaign content, visit the playlist at this LINK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2039185298&u=https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLbOiXSYlYXV0&a=LINK)\n.\n\nThe campaign was created by Publicis Collective in partnership with the Mopar\nbrand.\n\nMopar\nMopar is the global name for Stellantis genuine parts and authentic\naccessories.\n\nA simple combination of the words MOtor and PARts, Mopar offers exceptional\nservice, parts and customer-care. Created in 1937 as the name of a line of\nantifreeze products and celebrating 90 years in 2027, Mopar supports vehicle\nowners worldwide with decades of expertise in customer care, service, parts,\naccessories and performance.\n\nMopar made its mark in the 1960s during the muscle-car era with performance\nparts to enhance speed and handling for both on-road and racing use. Later,\nMopar expanded to include technical service and customer support, and today\nintegrates service, parts and customer-care operations in order to enhance\ncustomer and dealer support worldwide.\n\nFor more information regarding Stellantis (NYSE: STLA), please visit\nwww.stellantis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3901658318&u=http%3A%2F%2Fwww.stellantis.com%2F&a=www.stellantis.com)\n.\n\nFollow Mopar and company news and video on:\nMedia website: media.stellantisnorthamerica.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3848299604&u=http%3A%2F%2Fmedia.stellantisnorthamerica.com%2F&a=media.stellantisnorthamerica.com)\n\nMopar brand: www.mopar.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2308393226&u=https%3A%2F%2Fwww.mopar.com&a=www.mopar.com)\n\nFacebook: www.facebook.com/mopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3610365807&u=https%3A%2F%2Fwww.facebook.com%2Fmopar&a=www.facebook.com%2Fmopar)\n\nInstagram: www.instagram.com/officialmopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2999175001&u=https%3A%2F%2Fwww.instagram.com%2Fofficialmopar&a=www.instagram.com%2Fofficialmopar)\n\nX: @OfficialMOPAR\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=657293524&u=http%3A%2F%2Fx.com%2FOfficialMOPAR&a=%40OfficialMOPAR)\n\nYouTube: www.youtube.com/c/mopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=964535802&u=https%3A%2F%2Fwww.youtube.com%2Fc%2Fmopar&a=www.youtube.com%2Fc%2Fmopar)\nor www.youtube.com/StellantisNA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=1050783125&u=https%3A%2F%2Fwww.youtube.com%2FStellantisNA&a=www.youtube.com%2FStellantisNA)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/mopar-knows-campaign-introduces-confident-promise-expert-automotive-service-parts-and-accessories-available-at-a-nearby-mopar-service-lane-302898617.html\n(https://www.prnewswire.com/news-releases/mopar-knows-campaign-introduces-confident-promise-expert-automotive-service-parts-and-accessories-available-at-a-nearby-mopar-service-lane-302898617.html)\n\nSOURCE Stellantis\n\n\n\nDan Reid, (248) 512-0366 (office), (248) 202-7697 (cell), dan.reid@stellantis.com\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9XFz40a-20261005","title":"'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane","author":"PR Newswire","ticker":"STLA","created":"2026-10-05T17:00:00.025Z","tickers":["STLA","STLAM"],"exchange":"NYSE","article_body":"'Mopar Knows' Campaign Introduces Confident Promise; Expert Automotive Service, Parts and Accessories Available at a Nearby Mopar Service Lane\nPR Newswire\n\nAUBURN HILLS, Mich., Oct. 5, 2026\n\nAUBURN HILLS, Mich., Oct. 5, 2026 /PRNewswire/ --\n\n * Digital and broadcast marketing campaign features a cast of service experts\nknown as \"Mo Technicians\" who use humor and authenticity to spotlight decades\nof Mopar automotive expertise\n * Campaign runs through a strategic mix of targeted media placements reaching\nenthusiasts and service-minded consumers where they are most engaged\nMopar, the service, parts and customer care brand for Chrysler, Dodge, Jeep®\nand Ram vehicles, today announced the launch of its new \"Mopar Knows\"\nintegrated marketing campaign.\n\nThe campaign has been activated through a strategic mix of targeted media\nplacements designed to reach vehicle owners, automotive enthusiasts and\nservice-minded consumers where they are most engaged.\n\nBuilt on a simple truth that has guided the brand for nearly 90 years, \"Mopar\nKnows\" reinforces Mopar's unmatched expertise in vehicle maintenance, repair,\nperformance, customization, and genuine OEM parts and accessories.\n\nThe campaign introduces consumers to a cast of Mopar service experts known as\nthe \"Mo Technicians\" - bringing personality, knowledge, and authenticity to\nthe service experience. Inspired by the camaraderie and humor found in\nautomotive service centers, the creative platform showcases the people who\nknow Chrysler, Dodge, Jeep and Ram vehicles best.\n\n\"Whether it's routine maintenance, vehicle repairs, performance upgrades or\nauthentic accessories, Mopar delivers the expertise and confidence our\ncustomers expect,\" said Darren Bradshaw, senior vice president, Parts and\nServices, Stellantis North America. \"The 'Mopar Knows' campaign reminds\ndrivers that when it comes to their vehicle, no one knows it better than the\npeople who design, build and service it.\"\n\nRated \"M\" for Mopar, the campaign comes to life through a broad range of video\nspots and accompanying digital executions that showcase the full breadth and\ndepth of Mopar expertise. From brand-level storytelling to work focused on oil\nservice, tires, parts, accessories, repairs and more, the campaign's various\nexecutions work together to reinforce the value of expert vehicle care in\nhelping customers get the most from their vehicles.\n\nThe campaign includes a 60-second trailer video and eight unique taglines,\neach promoted with a short video:\n\n * Meet the Mos\n * Pop Quiz\n * Tire Expertise\n * Oil At Its Finest\n * Picture Perfect Accessories\n * Welcome to the Club\n * Nothing Crazy\n * Collision Cleared Up\nTo view \"Mopar Knows\" campaign content, visit the playlist at this LINK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2039185298&u=https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLbOiXSYlYXV0&a=LINK)\n.\n\nThe campaign was created by Publicis Collective in partnership with the Mopar\nbrand.\n\nMopar\nMopar is the global name for Stellantis genuine parts and authentic\naccessories.\n\nA simple combination of the words MOtor and PARts, Mopar offers exceptional\nservice, parts and customer-care. Created in 1937 as the name of a line of\nantifreeze products and celebrating 90 years in 2027, Mopar supports vehicle\nowners worldwide with decades of expertise in customer care, service, parts,\naccessories and performance.\n\nMopar made its mark in the 1960s during the muscle-car era with performance\nparts to enhance speed and handling for both on-road and racing use. Later,\nMopar expanded to include technical service and customer support, and today\nintegrates service, parts and customer-care operations in order to enhance\ncustomer and dealer support worldwide.\n\nFor more information regarding Stellantis (NYSE: STLA), please visit\nwww.stellantis.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3901658318&u=http%3A%2F%2Fwww.stellantis.com%2F&a=www.stellantis.com)\n.\n\nFollow Mopar and company news and video on:\nMedia website: media.stellantisnorthamerica.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3848299604&u=http%3A%2F%2Fmedia.stellantisnorthamerica.com%2F&a=media.stellantisnorthamerica.com)\n\nMopar brand: www.mopar.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2308393226&u=https%3A%2F%2Fwww.mopar.com&a=www.mopar.com)\n\nFacebook: www.facebook.com/mopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=3610365807&u=https%3A%2F%2Fwww.facebook.com%2Fmopar&a=www.facebook.com%2Fmopar)\n\nInstagram: www.instagram.com/officialmopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=2999175001&u=https%3A%2F%2Fwww.instagram.com%2Fofficialmopar&a=www.instagram.com%2Fofficialmopar)\n\nX: @OfficialMOPAR\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=657293524&u=http%3A%2F%2Fx.com%2FOfficialMOPAR&a=%40OfficialMOPAR)\n\nYouTube: www.youtube.com/c/mopar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=964535802&u=https%3A%2F%2Fwww.youtube.com%2Fc%2Fmopar&a=www.youtube.com%2Fc%2Fmopar)\nor www.youtube.com/StellantisNA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4789663-1&h=1050783125&u=https%3A%2F%2Fwww.youtube.com%2FStellantisNA&a=www.youtube.com%2FStellantisNA)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/mopar-knows-campaign-introduces-confident-promise-expert-automotive-service-parts-and-accessories-available-at-a-nearby-mopar-service-lane-302898617.html\n(https://www.prnewswire.com/news-releases/mopar-knows-campaign-introduces-confident-promise-expert-automotive-service-parts-and-accessories-available-at-a-nearby-mopar-service-lane-302898617.html)\n\nSOURCE Stellantis\n\n\n\nDan Reid, (248) 512-0366 (office), (248) 202-7697 (cell), dan.reid@stellantis.com\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-05T17:00:00.067127965Z","server_sent_at_ms":1791219600067},"received_at":"2026-10-05T17:00:00.119Z","source_url":"https://www.prnewswire.com/news-releases/mopar-knows-campaign-introduces-confident-promise-expert-automotive-service-parts-and-accessories-available-at-a-nearby-mopar-service-lane-302898617.html"},"analysis":{"id":"149459","press_release_id":"160906","analysis_json":{"industry":{"label":"Automobiles","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Stellantis' Mopar brand launched its 'Mopar Knows' integrated marketing campaign promoting service, parts, and accessories for Chrysler, Dodge, Jeep, and Ram vehicles.\n\nThe campaign features a cast of service experts called the 'Mo Technicians' across digital and broadcast placements, created with Publicis Collective.\n\nThe release is promotional marketing news with no financial, operational, or guidance implications for Stellantis.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine Mopar brand campaign launch -- suppress from material news feeds."},"keyFigures":{},"quotedText":"Whether it's routine maintenance, vehicle repairs, performance upgrades or authentic accessories, Mopar delivers the expertise and confidence our customers expect","namedEntities":{"people":[{"name":"Darren Bradshaw","role":"Senior Vice President, Parts and Services, Stellantis North America"},{"name":"Dan Reid","role":"media contact, Stellantis"}],"products":["Mopar","'Mopar Knows' campaign","Chrysler","Dodge","Jeep","Ram"],"companies":[{"name":"Stellantis","ticker":"STLA","relationship":"filer/parent"},{"name":"Publicis Collective","relationship":"advertising agency"},{"name":"PR Newswire","relationship":"wire service"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine brand marketing campaign launch for Mopar service parts; no financial figures, guidance, or strategic changes disclosed. Boilerplate advertising news."},"tickerRelevance":{"others":[],"primary":"STLA"},"globalImportance":8,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"routine marketing campaign","householdBrandBoost":"Jeep/Ram brand recognition","financialDisclosures":"none"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Stellantis' Mopar brand launched its 'Mopar Knows' integrated marketing campaign promoting service, parts, and accessories for Chrysler, Dodge, Jeep, and Ram vehicles.\n\nThe campaign features a cast of service experts called the 'Mo Technicians' across digital and broadcast placements, created with Publicis Collective.\n\nThe release is promotional marketing news with no financial, operational, or guidance implications for Stellantis.","key_figures":{},"named_entities":{"people":[{"name":"Darren Bradshaw","role":"Senior Vice President, Parts and Services, Stellantis North America"},{"name":"Dan Reid","role":"media contact, Stellantis"}],"products":["Mopar","'Mopar Knows' campaign","Chrysler","Dodge","Jeep","Ram"],"companies":[{"name":"Stellantis","ticker":"STLA","relationship":"filer/parent"},{"name":"Publicis Collective","relationship":"advertising agency"},{"name":"PR Newswire","relationship":"wire service"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-05T17:00:04.769Z","global_importance":8,"audience_relevance":15,"importance_components":{"tickerTier":"large-cap","eventGravity":"routine marketing campaign","householdBrandBoost":"Jeep/Ram brand recognition","financialDisclosures":"none"}},"durationMs":4631,"modelName":"glm-5.3-flashx"}}