{"success":true,"data":{"pressRelease":{"id":"161390","rtpr_id":"nGNX8qMRBv-20261006","ticker":"MDLZ","exchange":"NASDAQ","all_tickers":["MDLZ","PTLO"],"title":"Portillo's and OREO Brand Go Beyond the Ordinary This Halloween by Launching a Trio of Tantalizing Treats","author":"Globe Newswire","published_at":"2026-10-06T10:00:00.217Z","article_body":"CHICAGO, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Portillo’s\n(https://www.globenewswire.com/Tracker?data=VsDRv3eN6xMLanDuJ5pwZoHYhILzSBYzB9v1i7la6kBh5Noj7-mEAHbF7EmaTw-B1GZYVeuvhtqur7t0QuD_JA==)\nfans know the brand’s famous chocolate cake and cake shakes are simply out\nof this world. Now, as spooky season gets into full swing, Portillo’s is\nteaming up with the OREO brand to introduce a trio of new treats: the OREO\nShake, OREO Cake and OREO Cake Shake. Available nationwide for a limited time\nstarting October 6, this iconic collaboration gives guests even more\nflavor-packed menu items to complete their favorite Portillo’s meal.\n\n\"At Portillo's, innovation starts with understanding what our guests love, and\namplifying it,” said Denise Lauer, Chief Marketing Officer of Portillo’s.\n“That’s why we've reimagined our dessert lineup with three distinctive\nofferings that bring together the rich flavors of our famous cake and shakes\nwith the unmistakable taste of OREO cookies. We're excited to introduce an\niconic pairing that is both playful and perfectly indulgent, just in time for\nthe Halloween season.\"\n\nPortillo's has built a loyal following around its desserts, with the brand’s\nbeloved chocolate cake becoming one of the most talked-about items on the menu\n– the kind of treat guests build entire orders around. This new\ncollaboration featuring OREO cookies gives fans three new ways to experience\nthat spirit of indulgence:\n* OREO Shake: Portillo's creamy hand-spun vanilla shake, loaded with crushed\nOREO cookie pieces in every sip.\n* OREO Cake: A delicate, moist white cake mixed with crushed OREO cookie\npieces, iced with sweet OREO frosting and topped with OREO cookie pieces.\n* OREO Cake Shake: A creamy hand-spun vanilla shake mixed with OREO Cake and\ntopped with crushed OREO cookie pieces.\nThe OREO Cake Shake draws its roots from one of Portillo's signature\ncreations: the original Chocolate Cake Shake, born from a simple idea –\nblend the brand's famous cake right into a creamy shake. That creative twist\nquickly became a guest favorite in its own right, and decades later, the same\nspirit of invention shaped this collaboration, giving fans three brand-new\nways to enjoy Portillo's cake with one of the world's most beloved cookies.\n\n\"The OREO brand has always been about turning a delicious cookie into\nsomething people build memories around, and this collaboration with Portillo's\ndoes exactly that,\" said Matt Foley, Vice President, OREO. \"Bringing our\ncookie into Portillo's famous cake, in three different ways, gives fans a\nfresh, playful way to enjoy OREO cookies beyond the pack.\"\n\nPortillo’s is also offering members of its Portillo’s Perks loyalty\nprogram a hauntingly delicious limited-time deal. From October 12-18, Perks\nmembers can enjoy a $1 slice of OREO Cake with a purchase of $5 or more.*\n\nThe OREO Shake, OREO Cake and OREO Cake Shake are available nationwide at\nPortillo's locations beginning October 6, 2026, while supplies last. For more\ninformation, to find your nearest restaurant, or to place an order, please\nvisit portillos.com\n(https://www.globenewswire.com/Tracker?data=7feD-PRc-jFjEvOXS6_KwiYOaRE9RKKWNfLDUAMYFMnnbUS220kr8zsa9Xp_KdXy3mmIUgU6Q6xmcgMuYRknr-VKynGtI9uYmL8qBzrGxt2XIvCXE4eDUszbfBB-om-lXXxYh51sAhYOmNPrB6df-H9alR9yaefBD8M4nr06oGp5qIANI9s1uphya6DtYuy-CCNPO6Cbs0JvQxVJT4HMMxr9mRn4iNQNj6Y96CF4ukZuDkrORQO9J7Wh--jcAl8M) or\nfollow Portillo’s on Facebook\n(https://www.globenewswire.com/Tracker?data=bs7UZsbM5D3XQyXEJITML8tcg8idljzpKKKYHJ2fSl-Ewq4waW02wBJfAwe8eGOGW-ytTQ3Fith2yWYLQmEJSyad4QodEzOw8eyYKtlV4LqDv0Xel-FczTS-AxHHIBknw968GXiHBWxyVitFicgFQslTpSUh-nLmnaHMxs56Jz6FEhAq0ztJS0yp1-4gmDoa60UZEkU5FvcmbljlVqUowVNS6U4dD-1oqsASjKK2sKM9FdvvYND7QrFa_1DxsiYJ), X,\n(https://www.globenewswire.com/Tracker?data=YdcyBeXWk-x9Iwm3779HD14Ljo_6T4G8-jxyVvz2soLkBUcOL6Wqhmcd19gbdH6VWht0C0XfWnVbLeJZImWpkN2gVMXgRxbKuPTnCnyO8Av_Wn-rqjykdaEWnu0Lk-KYR3xRpo6YLrybUqlTdKWaMjGRXJREW9T5IIbHBY1l_LfdE2iG-Sfi8bzOL0wwYSyoXFdxRT3B9s5TVa2MJZYvsQ==) Instagram\n(https://www.globenewswire.com/Tracker?data=lqVGaXuAaWK3lbKtE7qd0YmMzphNIH7V7hyJwgCFWccJxwgR5gdGrt5mXnKy0C5l6H4EdvE0c3rk4GNrS-2xQYk5fKW-3WahKEaJzU3-np2elL-8D2JDX3B-hHWJ0UABvS9dxDbaL37eIVlnJuHl2r2BuofgmyL9xmg3rt1mhnrPSTmYgF5k-uz7NYAMANxUaXiX5IR0UDtqcqsCtOCT-la5gez2ge6bgvCWql9zYkH3M6r0obVkyHFnIRpkW4di),\nand TikTok\n(https://www.globenewswire.com/Tracker?data=PyyrvPDIHZXplL7dF8oMKf2ehR4GKpHjF0s6-ia6QVtT93-z9Q9SeJ4MLMyeAjVL_K2TO8pOsTHtEKwIfT4hCcu8XbWeGxGeD-DNpNs29V7nJrEQ_LV8ZI8O2XDksiyn4GGdH3PdMniicW8zSbFy7EsAGi9cUOsJbfzSdrf1LTEmIAmSjN8TTF3sjwROGFzfSNlSytOHChoV1jy7XjV-ksoLnqZbKq5EBThMWfy4w8l0eXdAeMrFSM8w8t7a7HL0).\n\n*Limit of one (1) discounted cake slice per qualifying transaction. Additional\nterms and exclusions apply. See offer for details\n(https://www.globenewswire.com/Tracker?data=iIOa7WAaYIfc40zNwI8pioJr10OYACPXTSdROXZHImTPY4_fj80PKc7kfmHFJKRhffHbDad5D6oFjXwscDaxNKX2s0h8FT-BckAHahmUPoTZyyG0HHXJ4W-trfxgbafk).\n\nAbout Portillo’s\nPortillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a\nsmall hot dog trailer in Chicago to more than 100 restaurants across 11\nstates. Known for its unique menu of delicious Italian beef sandwiches,\nChicago-style hot dogs, char-broiled burgers, fresh salads and iconic\nchocolate cake, Portillo’s is beloved in both its home of Chicagoland and\nacross new and growing markets. Portillo’s operates a company-owned model of\nnot just restaurants – but experience-focused destinations that blend\ndine-in, drive-thru, takeout and delivery to serve guests with the food they\nlove. And now, after six decades of success and counting, Portillo’s is on a\nmission to bring its unbeatable food and unforgettable dining experience to\nguests across the country.\n\nGuests can join Portillo’s Perks\n(https://www.globenewswire.com/Tracker?data=wHe8ZkiFk7EXwCIz6T3IvTrlUyXCPfmbh1eCLrAy--1U4phq-GtNsJjKV1MCghA5AUhVr0MHnzAkJSK2PoeD51-wyjd2dtbT9QxgL3c5Wz4=),\nthe brand’s loyalty program, at Portillos.com/perks to earn and redeem\nrewards. Every visit brings fans closer to exclusive perks, badges and\nsurprise offers. Fans can also download the Portillo’s App for iOS or\nAndroid or visit Portillo’s website to order ahead for pickup or delivery\nand get the best dill on these bun-believable Chicago-style favorites and\nmore. Plus, Portillo’s ships its iconic food to all 50 states via its\nwebsite.\n\nAbout OREO Cookies\nOREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries\naround the globe. Over 60 billion OREO® cookies are sold each year with more\nthan 20 billion of those cookies sold in the U.S. annually. An estimated 500\nbillion OREO® cookies have been sold since the first OREO® biscuit was\ndeveloped in 1912. For more information, follow OREO® on\nFacebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and\nInstagram @OREO.  \n\nAbout Mondelēz International\nMondelēz International, Inc. (Nasdaq: MDLZ\n(https://www.globenewswire.com/Tracker?data=swN2dGecM5ZPMGZYHhFiDZCmnG_V7aqtpj21PX7bh0MYmdlNB9NEw1gjM15wm7KeeojNc9rMrKVSTScvfbGDdsgag2VpyLkiH9tH1Io84aWWcfOFY7hccfAG9V94LRA4QNfxqIyLpji5Mb9DwFpPT83pUUiq0WaW0fNP-SSAecscqbysTkp7H4QWcnVAuJMZrrVQ57XO1SGexELOm61Fr-ALL_Pj0FAuM6Y7Ftu6ZBlOuQZ6GJR_61O_goncAMQwfPjB0x19U5fxjYG4hFl_URU-hsAIf2vr24piopQZ1Cz30Toc-UdtuEHDfPu3iMif))\nempowers people to snack right in over 150 countries around the world. With\n2025 net revenues of approximately $38.5 billion, MDLZ is leading the future\nof snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF\nBAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY\nMILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member\nof the Dow Jones Best-in-Class North America and World Indices, formerly Dow\nJones Sustainability Indices. Visit www.mondelezinternational.com or follow\nthe company on X at x.com/MDLZ\n(https://www.globenewswire.com/Tracker?data=UXLolKz3iSNE5DZvZDNweOzbwoF4vppHjzzDUVEwotbHz-z6pxn_aTUrSOpwbewnn1X0rBG24UjF_kbgDzmsQTt_WJvsDlgEyIOlwwjFI3zbk9-qjYYxTltzSgVyUc7uq6DNqh-ume-d8GRj6vHunGdKJbYRmOfEfgdp_fyuPvy9Q-j4AMobsehicCXlxTh5H-DQAp_XPgq9tsgpsSF1Gw==).\n\nMedia Contact:\nICR, Inc.\nPortillosPR@icrinc.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/abfb9109-2590-428b-8b56-2d0747b532d4\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/bea5c90f-22e2-46f1-9750-1311f8e8fd2e)\nPortillo's x OREO \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/abfb9109-2590-428b-8b56-2d0747b532d4/en)\nPortillo’s teams up with the OREO brand to introduce a trio of new treats:\nthe OREO Shake, OREO Cake and OREO Cake Shake. For more information, visit\nPortillos.com.\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX8qMRBv-20261006","title":"Portillo's and OREO Brand Go Beyond the Ordinary This Halloween by Launching a Trio of Tantalizing Treats","author":"Globe Newswire","ticker":"MDLZ","created":"2026-10-06T10:00:00.217Z","tickers":["MDLZ","PTLO"],"exchange":"NASDAQ","article_body":"CHICAGO, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Portillo’s\n(https://www.globenewswire.com/Tracker?data=VsDRv3eN6xMLanDuJ5pwZoHYhILzSBYzB9v1i7la6kBh5Noj7-mEAHbF7EmaTw-B1GZYVeuvhtqur7t0QuD_JA==)\nfans know the brand’s famous chocolate cake and cake shakes are simply out\nof this world. Now, as spooky season gets into full swing, Portillo’s is\nteaming up with the OREO brand to introduce a trio of new treats: the OREO\nShake, OREO Cake and OREO Cake Shake. Available nationwide for a limited time\nstarting October 6, this iconic collaboration gives guests even more\nflavor-packed menu items to complete their favorite Portillo’s meal.\n\n\"At Portillo's, innovation starts with understanding what our guests love, and\namplifying it,” said Denise Lauer, Chief Marketing Officer of Portillo’s.\n“That’s why we've reimagined our dessert lineup with three distinctive\nofferings that bring together the rich flavors of our famous cake and shakes\nwith the unmistakable taste of OREO cookies. We're excited to introduce an\niconic pairing that is both playful and perfectly indulgent, just in time for\nthe Halloween season.\"\n\nPortillo's has built a loyal following around its desserts, with the brand’s\nbeloved chocolate cake becoming one of the most talked-about items on the menu\n– the kind of treat guests build entire orders around. This new\ncollaboration featuring OREO cookies gives fans three new ways to experience\nthat spirit of indulgence:\n* OREO Shake: Portillo's creamy hand-spun vanilla shake, loaded with crushed\nOREO cookie pieces in every sip.\n* OREO Cake: A delicate, moist white cake mixed with crushed OREO cookie\npieces, iced with sweet OREO frosting and topped with OREO cookie pieces.\n* OREO Cake Shake: A creamy hand-spun vanilla shake mixed with OREO Cake and\ntopped with crushed OREO cookie pieces.\nThe OREO Cake Shake draws its roots from one of Portillo's signature\ncreations: the original Chocolate Cake Shake, born from a simple idea –\nblend the brand's famous cake right into a creamy shake. That creative twist\nquickly became a guest favorite in its own right, and decades later, the same\nspirit of invention shaped this collaboration, giving fans three brand-new\nways to enjoy Portillo's cake with one of the world's most beloved cookies.\n\n\"The OREO brand has always been about turning a delicious cookie into\nsomething people build memories around, and this collaboration with Portillo's\ndoes exactly that,\" said Matt Foley, Vice President, OREO. \"Bringing our\ncookie into Portillo's famous cake, in three different ways, gives fans a\nfresh, playful way to enjoy OREO cookies beyond the pack.\"\n\nPortillo’s is also offering members of its Portillo’s Perks loyalty\nprogram a hauntingly delicious limited-time deal. From October 12-18, Perks\nmembers can enjoy a $1 slice of OREO Cake with a purchase of $5 or more.*\n\nThe OREO Shake, OREO Cake and OREO Cake Shake are available nationwide at\nPortillo's locations beginning October 6, 2026, while supplies last. For more\ninformation, to find your nearest restaurant, or to place an order, please\nvisit portillos.com\n(https://www.globenewswire.com/Tracker?data=7feD-PRc-jFjEvOXS6_KwiYOaRE9RKKWNfLDUAMYFMnnbUS220kr8zsa9Xp_KdXy3mmIUgU6Q6xmcgMuYRknr-VKynGtI9uYmL8qBzrGxt2XIvCXE4eDUszbfBB-om-lXXxYh51sAhYOmNPrB6df-H9alR9yaefBD8M4nr06oGp5qIANI9s1uphya6DtYuy-CCNPO6Cbs0JvQxVJT4HMMxr9mRn4iNQNj6Y96CF4ukZuDkrORQO9J7Wh--jcAl8M) or\nfollow Portillo’s on Facebook\n(https://www.globenewswire.com/Tracker?data=bs7UZsbM5D3XQyXEJITML8tcg8idljzpKKKYHJ2fSl-Ewq4waW02wBJfAwe8eGOGW-ytTQ3Fith2yWYLQmEJSyad4QodEzOw8eyYKtlV4LqDv0Xel-FczTS-AxHHIBknw968GXiHBWxyVitFicgFQslTpSUh-nLmnaHMxs56Jz6FEhAq0ztJS0yp1-4gmDoa60UZEkU5FvcmbljlVqUowVNS6U4dD-1oqsASjKK2sKM9FdvvYND7QrFa_1DxsiYJ), X,\n(https://www.globenewswire.com/Tracker?data=YdcyBeXWk-x9Iwm3779HD14Ljo_6T4G8-jxyVvz2soLkBUcOL6Wqhmcd19gbdH6VWht0C0XfWnVbLeJZImWpkN2gVMXgRxbKuPTnCnyO8Av_Wn-rqjykdaEWnu0Lk-KYR3xRpo6YLrybUqlTdKWaMjGRXJREW9T5IIbHBY1l_LfdE2iG-Sfi8bzOL0wwYSyoXFdxRT3B9s5TVa2MJZYvsQ==) Instagram\n(https://www.globenewswire.com/Tracker?data=lqVGaXuAaWK3lbKtE7qd0YmMzphNIH7V7hyJwgCFWccJxwgR5gdGrt5mXnKy0C5l6H4EdvE0c3rk4GNrS-2xQYk5fKW-3WahKEaJzU3-np2elL-8D2JDX3B-hHWJ0UABvS9dxDbaL37eIVlnJuHl2r2BuofgmyL9xmg3rt1mhnrPSTmYgF5k-uz7NYAMANxUaXiX5IR0UDtqcqsCtOCT-la5gez2ge6bgvCWql9zYkH3M6r0obVkyHFnIRpkW4di),\nand TikTok\n(https://www.globenewswire.com/Tracker?data=PyyrvPDIHZXplL7dF8oMKf2ehR4GKpHjF0s6-ia6QVtT93-z9Q9SeJ4MLMyeAjVL_K2TO8pOsTHtEKwIfT4hCcu8XbWeGxGeD-DNpNs29V7nJrEQ_LV8ZI8O2XDksiyn4GGdH3PdMniicW8zSbFy7EsAGi9cUOsJbfzSdrf1LTEmIAmSjN8TTF3sjwROGFzfSNlSytOHChoV1jy7XjV-ksoLnqZbKq5EBThMWfy4w8l0eXdAeMrFSM8w8t7a7HL0).\n\n*Limit of one (1) discounted cake slice per qualifying transaction. Additional\nterms and exclusions apply. See offer for details\n(https://www.globenewswire.com/Tracker?data=iIOa7WAaYIfc40zNwI8pioJr10OYACPXTSdROXZHImTPY4_fj80PKc7kfmHFJKRhffHbDad5D6oFjXwscDaxNKX2s0h8FT-BckAHahmUPoTZyyG0HHXJ4W-trfxgbafk).\n\nAbout Portillo’s\nPortillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a\nsmall hot dog trailer in Chicago to more than 100 restaurants across 11\nstates. Known for its unique menu of delicious Italian beef sandwiches,\nChicago-style hot dogs, char-broiled burgers, fresh salads and iconic\nchocolate cake, Portillo’s is beloved in both its home of Chicagoland and\nacross new and growing markets. Portillo’s operates a company-owned model of\nnot just restaurants – but experience-focused destinations that blend\ndine-in, drive-thru, takeout and delivery to serve guests with the food they\nlove. And now, after six decades of success and counting, Portillo’s is on a\nmission to bring its unbeatable food and unforgettable dining experience to\nguests across the country.\n\nGuests can join Portillo’s Perks\n(https://www.globenewswire.com/Tracker?data=wHe8ZkiFk7EXwCIz6T3IvTrlUyXCPfmbh1eCLrAy--1U4phq-GtNsJjKV1MCghA5AUhVr0MHnzAkJSK2PoeD51-wyjd2dtbT9QxgL3c5Wz4=),\nthe brand’s loyalty program, at Portillos.com/perks to earn and redeem\nrewards. Every visit brings fans closer to exclusive perks, badges and\nsurprise offers. Fans can also download the Portillo’s App for iOS or\nAndroid or visit Portillo’s website to order ahead for pickup or delivery\nand get the best dill on these bun-believable Chicago-style favorites and\nmore. Plus, Portillo’s ships its iconic food to all 50 states via its\nwebsite.\n\nAbout OREO Cookies\nOREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries\naround the globe. Over 60 billion OREO® cookies are sold each year with more\nthan 20 billion of those cookies sold in the U.S. annually. An estimated 500\nbillion OREO® cookies have been sold since the first OREO® biscuit was\ndeveloped in 1912. For more information, follow OREO® on\nFacebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and\nInstagram @OREO.  \n\nAbout Mondelēz International\nMondelēz International, Inc. (Nasdaq: MDLZ\n(https://www.globenewswire.com/Tracker?data=swN2dGecM5ZPMGZYHhFiDZCmnG_V7aqtpj21PX7bh0MYmdlNB9NEw1gjM15wm7KeeojNc9rMrKVSTScvfbGDdsgag2VpyLkiH9tH1Io84aWWcfOFY7hccfAG9V94LRA4QNfxqIyLpji5Mb9DwFpPT83pUUiq0WaW0fNP-SSAecscqbysTkp7H4QWcnVAuJMZrrVQ57XO1SGexELOm61Fr-ALL_Pj0FAuM6Y7Ftu6ZBlOuQZ6GJR_61O_goncAMQwfPjB0x19U5fxjYG4hFl_URU-hsAIf2vr24piopQZ1Cz30Toc-UdtuEHDfPu3iMif))\nempowers people to snack right in over 150 countries around the world. With\n2025 net revenues of approximately $38.5 billion, MDLZ is leading the future\nof snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF\nBAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY\nMILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member\nof the Dow Jones Best-in-Class North America and World Indices, formerly Dow\nJones Sustainability Indices. Visit www.mondelezinternational.com or follow\nthe company on X at x.com/MDLZ\n(https://www.globenewswire.com/Tracker?data=UXLolKz3iSNE5DZvZDNweOzbwoF4vppHjzzDUVEwotbHz-z6pxn_aTUrSOpwbewnn1X0rBG24UjF_kbgDzmsQTt_WJvsDlgEyIOlwwjFI3zbk9-qjYYxTltzSgVyUc7uq6DNqh-ume-d8GRj6vHunGdKJbYRmOfEfgdp_fyuPvy9Q-j4AMobsehicCXlxTh5H-DQAp_XPgq9tsgpsSF1Gw==).\n\nMedia Contact:\nICR, Inc.\nPortillosPR@icrinc.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/abfb9109-2590-428b-8b56-2d0747b532d4\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/bea5c90f-22e2-46f1-9750-1311f8e8fd2e)\nPortillo's x OREO \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/abfb9109-2590-428b-8b56-2d0747b532d4/en)\nPortillo’s teams up with the OREO brand to introduce a trio of new treats:\nthe OREO Shake, OREO Cake and OREO Cake Shake. For more information, visit\nPortillos.com.\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-06T10:00:00.296744284Z","server_sent_at_ms":1791280800296},"received_at":"2026-10-06T10:00:00.386Z","source_url":null},"analysis":{"id":"149925","press_release_id":"161390","analysis_json":{"industry":{"label":"Packaged Foods & Meats","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"Portillo's is teaming up with Mondelēz's OREO brand to launch three limited-time desserts nationwide starting October 6, 2026: the OREO Shake, OREO Cake and OREO Cake Shake.\n\nFor Mondelēz (MDLZ), the collaboration is a brand-extension marketing play that puts OREO cookies into Portillo's famous cake and shake lineup ahead of Halloween.\n\nA Perks-loyalty promotion runs October 12-18 offering a $1 slice of OREO Cake with a $5+ purchase. No financial terms or expected revenue contribution were disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"OREO brand-boost via Portillo's Halloween dessert collab -- routine marketing, no financial disclosure."},"keyFigures":{"customDimensions":{"mdlz_2025_net_revenues":"$38.5 billion","oreo_cookies_sold_annually":"60 billion","portillos_restaurant_count":"more than 100"}},"quotedText":"The OREO brand has always been about turning a delicious cookie into something people build memories around, and this collaboration with Portillo's does exactly that","namedEntities":{"people":[{"name":"Denise Lauer","role":"Chief Marketing Officer of Portillo's"},{"name":"Matt Foley","role":"Vice President, OREO"}],"products":["OREO","OREO Shake","OREO Cake","OREO Cake Shake","Portillo's Perks","RITZ","CLIF BAR","TATE'S BAKE SHOP","CADBURY DAIRY MILK","MILKA","TOBLERONE"],"companies":[{"name":"Mondelēz International, Inc.","ticker":"MDLZ","relationship":"filer; OREO brand owner"},{"name":"Portillo's","ticker":"PTLO","relationship":"partner"},{"name":"ICR, Inc.","relationship":"media contact"}],"dollarAmounts":[{"amount":"$1","context":"discounted OREO Cake slice offer for Portillo's Perks members with a $5+ purchase"},{"amount":"approximately $38.5 billion","context":"Mondelēz International 2025 net revenues"}]},"materialImpact":{"score":1,"reasoning":"A limited-time restaurant co-branded dessert launch featuring the OREO brand. It is routine brand-marketing activity for Mondelēz with no disclosed revenue, financial terms, or guidance impact."},"tickerRelevance":{"others":[{"ticker":"PTLO","relevance":"partner"}],"primary":"MDLZ"},"globalImportance":8,"audienceRelevance":30,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"mega-cap staples","eventGravity":"routine brand marketing collaboration","financialDisclosure":"none","householdBrandBoost":"OREO is a household brand but impact is trivial"}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"neutral","material_impact_score":1,"narrative":"Portillo's is teaming up with Mondelēz's OREO brand to launch three limited-time desserts nationwide starting October 6, 2026: the OREO Shake, OREO Cake and OREO Cake Shake.\n\nFor Mondelēz (MDLZ), the collaboration is a brand-extension marketing play that puts OREO cookies into Portillo's famous cake and shake lineup ahead of Halloween.\n\nA Perks-loyalty promotion runs October 12-18 offering a $1 slice of OREO Cake with a $5+ purchase. No financial terms or expected revenue contribution were disclosed.","key_figures":{"customDimensions":{"mdlz_2025_net_revenues":"$38.5 billion","oreo_cookies_sold_annually":"60 billion","portillos_restaurant_count":"more than 100"}},"named_entities":{"people":[{"name":"Denise Lauer","role":"Chief Marketing Officer of Portillo's"},{"name":"Matt Foley","role":"Vice President, OREO"}],"products":["OREO","OREO Shake","OREO Cake","OREO Cake Shake","Portillo's Perks","RITZ","CLIF BAR","TATE'S BAKE SHOP","CADBURY DAIRY MILK","MILKA","TOBLERONE"],"companies":[{"name":"Mondelēz International, Inc.","ticker":"MDLZ","relationship":"filer; OREO brand owner"},{"name":"Portillo's","ticker":"PTLO","relationship":"partner"},{"name":"ICR, Inc.","relationship":"media contact"}],"dollarAmounts":[{"amount":"$1","context":"discounted OREO Cake slice offer for Portillo's Perks members with a $5+ purchase"},{"amount":"approximately $38.5 billion","context":"Mondelēz International 2025 net revenues"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-06T10:00:06.844Z","global_importance":8,"audience_relevance":30,"importance_components":{"tickerTier":"mega-cap staples","eventGravity":"routine brand marketing collaboration","financialDisclosure":"none","householdBrandBoost":"OREO is a household brand but impact is trivial"}},"durationMs":6426,"modelName":"glm-5.3-flashx"}}