{"success":true,"data":{"pressRelease":{"id":"161737","rtpr_id":"nBw9tMJgxa-20261006","ticker":"VIK","exchange":"NYSE","all_tickers":["VIK"],"title":"Condé Nast Traveler Readers Name Viking #1 for Rivers and #1 for Oceans for Sixth Consecutive Year","author":"Business Wire","published_at":"2026-10-06T12:00:02.982Z","article_body":"Condé Nast Traveler Readers Name Viking #1 for Rivers and #1 for Oceans for\nSixth Consecutive Year\n\nViking Celebrates Six Years at the Top of the Readers’ Choice Awards\n\nViking(®) (www.viking.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.viking.com%2F&esheet=54616733&newsitemid=20261006688342&lan=en-US&anchor=www.viking.com&index=1&md5=9686974434bb52e50a553a474a7807fc)\n) (NYSE: VIK) has once again been voted #1 for Rivers and #1 for Oceans by\nCondé Nast Traveler in the publication’s 2026 Readers’ Choice Awards.\nThis marks the sixth consecutive year Viking has been rated at the top of both\nthe river and ocean categories.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261006688342/en/\n(https://www.businesswire.com/news/home/20261006688342/en/)\n\nFor the sixth consecutive year, Viking has been voted #1 for Rivers and #1 for\nOceans by Condé Nast Traveler in the publication’s 2026 Readers’ Choice\nAwards. Viking is also rated as a “World’s Best” by Travel +\nLeisure—no other travel company has simultaneously received such honors from\nboth publications. Pictured here, a Viking Longship sailing the Main River.\nFor more information, visit www.viking.com.\n\n“We are honored to once again be recognized by Condé Nast Traveler as #1\nfor Rivers and #1 for Oceans,” said Leah Talactac, President and CEO of\nViking. “To be recognized as #1 in both categories six years in a row is a\ntestament to the hard work and dedication of the entire Viking family. We are\ngrateful to our guests for their trust and support and proud that our\ncommitment to enriching, destination-focused experiences continues to resonate\nwith curious travelers.”\n\nToday's recognition is the latest in a series of honors for Viking. In\naddition to the awards from Condé Nast Traveler and Travel + Leisure, Viking\nwas recently named to TIME's 2026 TIME100 Most Influential Companies list,\nwhich highlights organizations making an extraordinary impact around the\nworld. The Viking Vesta(®) was also named to Condé Nast Traveler’s 2026\nHot List. Additional accolades include Viking ranking #1 in seven categories\nin USA TODAY 10BEST 2026 Readers’ Choice Awards and earning top honors from\nSouthern Living for both its river and ocean voyages in the publication’s\n2026 cruise rankings.\n\nMedia Assets\n\nFor more information about Viking, or for images and b-roll, please contact\nvikingpr@edelman.com (mailto:vikingpr@edelman.com) .\n\nAbout Viking\n\nViking (NYSE: VIK) is a global leader in experiential travel with a fleet of\nmore than 100 ships, exploring 21 rivers, five oceans and all seven\ncontinents. Designed for curious travelers with interests in science, history,\nculture and cuisine, Executive Chairman Torstein Hagen often says Viking\noffers experiences For The Thinking Person™. Viking has more than 450 awards\nto its name, including being rated #1 for Rivers and #1 for Oceans six years\nin a row by Condé Nast Traveler in the 2026 Readers’ Choice Awards. Viking\nis also rated a “World’s Best” by Travel + Leisure—no other travel\ncompany has simultaneously received such honors by both publications. For\nadditional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or\nvisit www.viking.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.viking.com%2F&esheet=54616733&newsitemid=20261006688342&lan=en-US&anchor=www.viking.com&index=2&md5=318c6bfab89f7a67b740bc951d0c814f)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261006688342/en/\n(https://www.businesswire.com/news/home/20261006688342/en/)\n\nEmail: vikingpr@edelman.com (mailto:vikingpr@edelman.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw9tMJgxa-20261006","title":"Condé Nast Traveler Readers Name Viking #1 for Rivers and #1 for Oceans for Sixth Consecutive Year","author":"Business Wire","ticker":"VIK","created":"2026-10-06T12:00:02.982Z","tickers":["VIK"],"exchange":"NYSE","article_body":"Condé Nast Traveler Readers Name Viking #1 for Rivers and #1 for Oceans for\nSixth Consecutive Year\n\nViking Celebrates Six Years at the Top of the Readers’ Choice Awards\n\nViking(®) (www.viking.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.viking.com%2F&esheet=54616733&newsitemid=20261006688342&lan=en-US&anchor=www.viking.com&index=1&md5=9686974434bb52e50a553a474a7807fc)\n) (NYSE: VIK) has once again been voted #1 for Rivers and #1 for Oceans by\nCondé Nast Traveler in the publication’s 2026 Readers’ Choice Awards.\nThis marks the sixth consecutive year Viking has been rated at the top of both\nthe river and ocean categories.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261006688342/en/\n(https://www.businesswire.com/news/home/20261006688342/en/)\n\nFor the sixth consecutive year, Viking has been voted #1 for Rivers and #1 for\nOceans by Condé Nast Traveler in the publication’s 2026 Readers’ Choice\nAwards. Viking is also rated as a “World’s Best” by Travel +\nLeisure—no other travel company has simultaneously received such honors from\nboth publications. Pictured here, a Viking Longship sailing the Main River.\nFor more information, visit www.viking.com.\n\n“We are honored to once again be recognized by Condé Nast Traveler as #1\nfor Rivers and #1 for Oceans,” said Leah Talactac, President and CEO of\nViking. “To be recognized as #1 in both categories six years in a row is a\ntestament to the hard work and dedication of the entire Viking family. We are\ngrateful to our guests for their trust and support and proud that our\ncommitment to enriching, destination-focused experiences continues to resonate\nwith curious travelers.”\n\nToday's recognition is the latest in a series of honors for Viking. In\naddition to the awards from Condé Nast Traveler and Travel + Leisure, Viking\nwas recently named to TIME's 2026 TIME100 Most Influential Companies list,\nwhich highlights organizations making an extraordinary impact around the\nworld. The Viking Vesta(®) was also named to Condé Nast Traveler’s 2026\nHot List. Additional accolades include Viking ranking #1 in seven categories\nin USA TODAY 10BEST 2026 Readers’ Choice Awards and earning top honors from\nSouthern Living for both its river and ocean voyages in the publication’s\n2026 cruise rankings.\n\nMedia Assets\n\nFor more information about Viking, or for images and b-roll, please contact\nvikingpr@edelman.com (mailto:vikingpr@edelman.com) .\n\nAbout Viking\n\nViking (NYSE: VIK) is a global leader in experiential travel with a fleet of\nmore than 100 ships, exploring 21 rivers, five oceans and all seven\ncontinents. Designed for curious travelers with interests in science, history,\nculture and cuisine, Executive Chairman Torstein Hagen often says Viking\noffers experiences For The Thinking Person™. Viking has more than 450 awards\nto its name, including being rated #1 for Rivers and #1 for Oceans six years\nin a row by Condé Nast Traveler in the 2026 Readers’ Choice Awards. Viking\nis also rated a “World’s Best” by Travel + Leisure—no other travel\ncompany has simultaneously received such honors by both publications. For\nadditional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or\nvisit www.viking.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.viking.com%2F&esheet=54616733&newsitemid=20261006688342&lan=en-US&anchor=www.viking.com&index=2&md5=318c6bfab89f7a67b740bc951d0c814f)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261006688342/en/\n(https://www.businesswire.com/news/home/20261006688342/en/)\n\nEmail: vikingpr@edelman.com (mailto:vikingpr@edelman.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-06T12:00:03.561199062Z","server_sent_at_ms":1791288003561},"received_at":"2026-10-06T12:00:03.614Z","source_url":"https://www.businesswire.com/news/home/20261006688342/en/"},"analysis":{"id":"150250","press_release_id":"161737","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"other","narrative":"Viking was voted #1 for Rivers and #1 for Oceans by Condé Nast Traveler readers in the 2026 Readers' Choice Awards, the sixth consecutive year at the top of both categories.\n\nCEO Leah Talactac said the recognition reflects the dedication of the Viking team and its destination-focused travel approach.\n\nThe release also cites other 2026 honors, including a TIME100 Most Influential Companies listing and the Viking Vesta making Condé Nast Traveler's Hot List; no financial metrics were disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Sixth straight Readers' Choice sweep reinforces Viking's premium brand moat in river and ocean cruising."},"keyFigures":{"customDimensions":{"fleet_ships":"more than 100","awards_total":"more than 450","consecutive_years_top_ranked":6}},"quotedText":"To be recognized as #1 in both categories six years in a row is a testament to the hard work and dedication of the entire Viking family.","namedEntities":{"people":[{"name":"Leah Talactac","role":"President and CEO of Viking"},{"name":"Torstein Hagen","role":"Executive Chairman"}],"products":["Viking Vesta","Viking Longship"],"companies":[{"name":"Viking","ticker":"VIK","relationship":"filer"},{"name":"Condé Nast Traveler","relationship":"award publisher"},{"name":"Travel + Leisure","relationship":"award publisher"},{"name":"TIME","relationship":"award publisher"},{"name":"USA TODAY 10BEST","relationship":"award publisher"},{"name":"Southern Living","relationship":"award publisher"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine brand-award press release: Viking named #1 for Rivers and Oceans in Condé Nast Traveler's 2026 Readers' Choice Awards for the sixth consecutive year. 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