{"success":true,"data":{"pressRelease":{"id":"161918","rtpr_id":"nGNX171hsb-20261006","ticker":"DLTH","exchange":"NASDAQ","all_tickers":["DLTH"],"title":"What Are the Best Holiday Gifts People Will Actually Use? Start With Duluth Trading’s Most-Reviewed Bestsellers","author":"Globe Newswire","published_at":"2026-10-06T13:00:01.288Z","article_body":"* Duluth Trading best-selling products help shoppers find useful gifts for\neveryone on their list \n* Top rated gifts include underwear, durable workwear, gardening gear, outdoor\napparel and practical gifts under $50\n* Holiday gift shopping can be done at DuluthTrading.com and at its 60+ retail\nstores nationwide\nMOUNT HOREB, Wis., Oct. 06, 2026 (GLOBE NEWSWIRE) -- With the holiday shopping\nseason ramping up, Duluth Trading Co.\n(https://www.globenewswire.com/Tracker?data=09lTJFROUVtxdsmdLB3K9psKEPvwLt_ZC7VdM09YTYySPpOG3tBOlxLd7jD8bk85xX9HOxjHixI4Y48O4rVfDFPDKZgT7GsjrvfuJyKcThA=)\n(Duluth), a leading brand in functional workwear and outdoor apparel, releases\nits top gift ideas for early shoppers based on customer reviews and ratings.\nWith Buck Naked(®) underwear that won't ride up, Fire Hose(®) work pants\nbuilt for real work, the Heirloom Gardening® collection’s blend of\nfunctionality and favorite patterns, and the tuck-and-stay Longtail T(®),\nDuluth has become the go-to for hard-to-shop-for people and gifts that\nactually get used.\n\nThe proof is in the reviews: Best-selling holiday gifts \nDuluth's top gift ideas for early shoppers include favorite products with\nthousands of positive ratings and repeat purchases. The products are\nbestsellers for good reason: they solve everyday annoyances, and as gifts,\nthey offer more than a festive holiday print. That's what makes these\nthoughtful, useful gift picks for every practical person, outdoorsman,\ngardener, DIYer, and the one who \"doesn't want anything” on your holiday\nshopping list.\n* Buck Naked(®) underwear: the gift for anyone tired of underwear that rides\nup. One of Duluth Trading’s most-reviewed and most-gifted products, the\nquick-drying Men's Buck Naked underwear has earned more than 30,000 five-star\nreviews, with the Performance Boxer Briefs rated roughly 4.8 out of 5 across\nmore than 17,000 reviews. With no-ride-up and no-chafing, it's the everyday\nessential people replace the least and complain about the most; the rare\npractical gift that earns a real \"how did I not have this already.\" Buck Naked\nunderwear (https://www.duluthtrading.com/underwear/buck-naked-performance) is\navailable for men and women in gift-friendly multipacks and collectible\nprints.\n* Fire Hose(®) Work Pants: the gift for people who work with their hands.\nRugged canvas with a Crouch Gusset™, an extra panel of fabric in the crotch\nfor more room where it counts when kneeling or bending. For a mechanic,\ncontractor, woodworker, or weekend warrior, Fire Hose\n(https://www.duluthtrading.com/men/collections/fire-hose-workwear/) is the\ngift they’ll wear until it wears out.\n* Heirloom Gardening(®) Bib Overalls: the gift for the four-season gardener.\nBeloved by vegetable gardeners, flower gardeners, homesteaders, landscapers\nand anyone who would rather spend Saturday in the garden than on the couch.\nDuluth debuted its best-selling Heirloom® Gardening Bib Overalls\n(https://www.duluthtrading.com/women/collections/heirloom-gardening/) a decade\nago, and gardeners quickly fell for the material, features and seasonal prints\n(https://www.duluthtrading.com/women/seasonal-colors-and-prints/). The\nsignature DuluthFlex(®) ripstop construction offers a super-strong stretch\nand brush-clean finish, earning a 4.7-star rating from more than 3,800 online\nreviews. \n* The Longtail T(®) Shirt: the gift for anyone whose shirt won't stay tucked.\nCut three inches longer in the back, so it stays put no matter how much the\nwearer bends or reaches. The original problem-solver that launched Duluth’s\napparel line. It’s an easy, universally appreciated gift across sizes and\nbudgets. \n* Tool organizers, garden accessories, and work bags: for the person always\nhunting for a tool. Duluth got its start in 1989 by inventing a new category\nof tool organizer, turning an ordinary bucket into a mobile workbench. This\ndesign aspect runs through today's pocket-loaded bags, totes and organizers,\ncreating ideal gifts for anyone who likes their gear close at hand and their\nworkspace under control, whether in the garage\n(https://www.duluthtrading.com/gear/tools-and-supplies/) or in the garden.\n(https://www.duluthtrading.com/garden/gardening-accessories/)\nDuluth Trading gifts for the entire shopping list\n* Best gifts for practical people: Duluth specializes in functional apparel,\naccessories and gear designed to solve real-world problems.\n* Best gifts for gardeners: The Heirloom Gardening(®) collection includes\ndurable apparel and accessories designed for working outdoors.\n* Best gifts for DIYers: Workwear, aprons, bags, tools and accessories are\nmade for people who like to build, fix, tinker and get things done.\n* Best gifts for men: Popular choices include Buck Naked(®) underwear,\nArmachillo® cooling apparel, Fire Hose® work pants and everyday layers.\n* Best gifts for women: Gift options range from gardening and workwear to\ncomfortable everyday apparel and weather-ready layers.\n* Best gifts under $50: Shoppers can find underwear, socks, accessories,\napparel and useful gear at accessible price points.\n* Best stocking stuffers: Small, useful gifts include underwear, socks, hats,\ngloves and everyday accessories.\n* Best gifts for someone who has everything: Look for Duluth's problem-solving\nproducts: the things they may not know they need until they have them.\nHoliday Shopping FAQs\n\nWhat are the best gifts from Duluth Trading?\nSome of Duluth's most giftable products include Buck Naked(®) underwear, Fire\nHose(®) workwear, Heirloom Gardening(®) apparel and gear, Armachillo(®)\ncooling apparel, socks, accessories, and other functional everyday essentials.\nThe best choice depends on the recipient's interests, lifestyle and budget.\n\nWhat are good Duluth Trading gifts for men?\nPopular men's gifts include Buck Naked(®) underwear, Armachillo(®) cooling\napparel, Fire Hose(®) work pants, shirts, socks and other everyday apparel\nand accessories. Duluth's men's gift assortment includes options for DIYers,\noutdoor enthusiasts, workers and men who value comfort and function.\n\nWhat are good Duluth Trading gifts for women?\nDuluth offers gifts for women across gardening, workwear, outdoor apparel and\nlifestyle clothing. Popular categories include Heirloom Gardening(®),\nNo-Yank(®) apparel, Armachillo(®) cooling styles and functional everyday\nessentials.\n\nWhat are good gifts for gardeners?\nGood gifts for gardeners include durable gardening apparel, women’s bib\noveralls, garden pants, gloves, totes, sun protection and other gear designed\nfor working outdoors. Duluth's Heirloom Gardening(®) collection for women is\nspecifically designed with gardeners in mind.\n\nWhat are good gifts for DIYers?\nPractical gifts for DIYers include durable work pants, shirts, aprons, tool\nbags, organizers and other gear designed for people who build, repair, craft\nand work with their hands.\n\nWhat are good stocking stuffers from Duluth Trading?\nDuluth Trading stocking stuffers include underwear, socks, hats, gloves and\nother small accessories and everyday essentials.\n\nDoes Duluth Trading have gifts under $50?\nYes. Duluth Trading offers a selection of gifts under $50, including\nunderwear, socks, accessories, apparel and smaller tools and gear.\n\nWhat should I buy for someone who has everything?\nConsider a practical, problem-solving gift they may not already own. Duluth\nTrading specializes in functional apparel, accessories and gear designed\naround everyday needs, making its products a useful option for\nhard-to-shop-for recipients.\n\nWhere can I buy Duluth Trading holiday gifts?\nCustomers can enjoy a one-stop shopping experience for holiday gifts at\nDuluthTrading.com\n(https://www.globenewswire.com/Tracker?data=09lTJFROUVtxdsmdLB3K9s4RfiDXfTdBZNqRiEpILK019jGcQwYn8FInzwZOKA8qUdwXcwzzEuTvys6cCjK5heMpaQm5AJsEUJpwyrBck-w=),\nat more than 60 Duluth Trading retail stores nationwide or shop a curated\ncollection of Duluth’s most popular items on Amazon. Find a Duluth Trading\nretail store near you: duluthtrading.com/find-stores/\n(https://www.globenewswire.com/Tracker?data=BS0CRAIN7mwzSb6pLH00NsOghtE23Fe5BpgCYb1L33sb7ECUJ-IWufXA9X8gJZuBp9RMZP0ZuMQnItzMchfb8Nh64RkJ56XFZfkg8D7yAG1C4GLAWpKC8FUX9eiylQnBP-hD7h2YeBo2vlpuCmJRWg==).\n\nMedia Contact\nTURNER\nduluth@turnerpr.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/b9edac6f-f317-44b0-a23a-a526b4044596)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX171hsb-20261006","title":"What Are the Best Holiday Gifts People Will Actually Use? Start With Duluth Trading’s Most-Reviewed Bestsellers","author":"Globe Newswire","ticker":"DLTH","created":"2026-10-06T13:00:01.288Z","tickers":["DLTH"],"exchange":"NASDAQ","article_body":"* Duluth Trading best-selling products help shoppers find useful gifts for\neveryone on their list \n* Top rated gifts include underwear, durable workwear, gardening gear, outdoor\napparel and practical gifts under $50\n* Holiday gift shopping can be done at DuluthTrading.com and at its 60+ retail\nstores nationwide\nMOUNT HOREB, Wis., Oct. 06, 2026 (GLOBE NEWSWIRE) -- With the holiday shopping\nseason ramping up, Duluth Trading Co.\n(https://www.globenewswire.com/Tracker?data=09lTJFROUVtxdsmdLB3K9psKEPvwLt_ZC7VdM09YTYySPpOG3tBOlxLd7jD8bk85xX9HOxjHixI4Y48O4rVfDFPDKZgT7GsjrvfuJyKcThA=)\n(Duluth), a leading brand in functional workwear and outdoor apparel, releases\nits top gift ideas for early shoppers based on customer reviews and ratings.\nWith Buck Naked(®) underwear that won't ride up, Fire Hose(®) work pants\nbuilt for real work, the Heirloom Gardening® collection’s blend of\nfunctionality and favorite patterns, and the tuck-and-stay Longtail T(®),\nDuluth has become the go-to for hard-to-shop-for people and gifts that\nactually get used.\n\nThe proof is in the reviews: Best-selling holiday gifts \nDuluth's top gift ideas for early shoppers include favorite products with\nthousands of positive ratings and repeat purchases. The products are\nbestsellers for good reason: they solve everyday annoyances, and as gifts,\nthey offer more than a festive holiday print. That's what makes these\nthoughtful, useful gift picks for every practical person, outdoorsman,\ngardener, DIYer, and the one who \"doesn't want anything” on your holiday\nshopping list.\n* Buck Naked(®) underwear: the gift for anyone tired of underwear that rides\nup. One of Duluth Trading’s most-reviewed and most-gifted products, the\nquick-drying Men's Buck Naked underwear has earned more than 30,000 five-star\nreviews, with the Performance Boxer Briefs rated roughly 4.8 out of 5 across\nmore than 17,000 reviews. With no-ride-up and no-chafing, it's the everyday\nessential people replace the least and complain about the most; the rare\npractical gift that earns a real \"how did I not have this already.\" Buck Naked\nunderwear (https://www.duluthtrading.com/underwear/buck-naked-performance) is\navailable for men and women in gift-friendly multipacks and collectible\nprints.\n* Fire Hose(®) Work Pants: the gift for people who work with their hands.\nRugged canvas with a Crouch Gusset™, an extra panel of fabric in the crotch\nfor more room where it counts when kneeling or bending. For a mechanic,\ncontractor, woodworker, or weekend warrior, Fire Hose\n(https://www.duluthtrading.com/men/collections/fire-hose-workwear/) is the\ngift they’ll wear until it wears out.\n* Heirloom Gardening(®) Bib Overalls: the gift for the four-season gardener.\nBeloved by vegetable gardeners, flower gardeners, homesteaders, landscapers\nand anyone who would rather spend Saturday in the garden than on the couch.\nDuluth debuted its best-selling Heirloom® Gardening Bib Overalls\n(https://www.duluthtrading.com/women/collections/heirloom-gardening/) a decade\nago, and gardeners quickly fell for the material, features and seasonal prints\n(https://www.duluthtrading.com/women/seasonal-colors-and-prints/). The\nsignature DuluthFlex(®) ripstop construction offers a super-strong stretch\nand brush-clean finish, earning a 4.7-star rating from more than 3,800 online\nreviews. \n* The Longtail T(®) Shirt: the gift for anyone whose shirt won't stay tucked.\nCut three inches longer in the back, so it stays put no matter how much the\nwearer bends or reaches. The original problem-solver that launched Duluth’s\napparel line. It’s an easy, universally appreciated gift across sizes and\nbudgets. \n* Tool organizers, garden accessories, and work bags: for the person always\nhunting for a tool. Duluth got its start in 1989 by inventing a new category\nof tool organizer, turning an ordinary bucket into a mobile workbench. This\ndesign aspect runs through today's pocket-loaded bags, totes and organizers,\ncreating ideal gifts for anyone who likes their gear close at hand and their\nworkspace under control, whether in the garage\n(https://www.duluthtrading.com/gear/tools-and-supplies/) or in the garden.\n(https://www.duluthtrading.com/garden/gardening-accessories/)\nDuluth Trading gifts for the entire shopping list\n* Best gifts for practical people: Duluth specializes in functional apparel,\naccessories and gear designed to solve real-world problems.\n* Best gifts for gardeners: The Heirloom Gardening(®) collection includes\ndurable apparel and accessories designed for working outdoors.\n* Best gifts for DIYers: Workwear, aprons, bags, tools and accessories are\nmade for people who like to build, fix, tinker and get things done.\n* Best gifts for men: Popular choices include Buck Naked(®) underwear,\nArmachillo® cooling apparel, Fire Hose® work pants and everyday layers.\n* Best gifts for women: Gift options range from gardening and workwear to\ncomfortable everyday apparel and weather-ready layers.\n* Best gifts under $50: Shoppers can find underwear, socks, accessories,\napparel and useful gear at accessible price points.\n* Best stocking stuffers: Small, useful gifts include underwear, socks, hats,\ngloves and everyday accessories.\n* Best gifts for someone who has everything: Look for Duluth's problem-solving\nproducts: the things they may not know they need until they have them.\nHoliday Shopping FAQs\n\nWhat are the best gifts from Duluth Trading?\nSome of Duluth's most giftable products include Buck Naked(®) underwear, Fire\nHose(®) workwear, Heirloom Gardening(®) apparel and gear, Armachillo(®)\ncooling apparel, socks, accessories, and other functional everyday essentials.\nThe best choice depends on the recipient's interests, lifestyle and budget.\n\nWhat are good Duluth Trading gifts for men?\nPopular men's gifts include Buck Naked(®) underwear, Armachillo(®) cooling\napparel, Fire Hose(®) work pants, shirts, socks and other everyday apparel\nand accessories. Duluth's men's gift assortment includes options for DIYers,\noutdoor enthusiasts, workers and men who value comfort and function.\n\nWhat are good Duluth Trading gifts for women?\nDuluth offers gifts for women across gardening, workwear, outdoor apparel and\nlifestyle clothing. Popular categories include Heirloom Gardening(®),\nNo-Yank(®) apparel, Armachillo(®) cooling styles and functional everyday\nessentials.\n\nWhat are good gifts for gardeners?\nGood gifts for gardeners include durable gardening apparel, women’s bib\noveralls, garden pants, gloves, totes, sun protection and other gear designed\nfor working outdoors. Duluth's Heirloom Gardening(®) collection for women is\nspecifically designed with gardeners in mind.\n\nWhat are good gifts for DIYers?\nPractical gifts for DIYers include durable work pants, shirts, aprons, tool\nbags, organizers and other gear designed for people who build, repair, craft\nand work with their hands.\n\nWhat are good stocking stuffers from Duluth Trading?\nDuluth Trading stocking stuffers include underwear, socks, hats, gloves and\nother small accessories and everyday essentials.\n\nDoes Duluth Trading have gifts under $50?\nYes. Duluth Trading offers a selection of gifts under $50, including\nunderwear, socks, accessories, apparel and smaller tools and gear.\n\nWhat should I buy for someone who has everything?\nConsider a practical, problem-solving gift they may not already own. Duluth\nTrading specializes in functional apparel, accessories and gear designed\naround everyday needs, making its products a useful option for\nhard-to-shop-for recipients.\n\nWhere can I buy Duluth Trading holiday gifts?\nCustomers can enjoy a one-stop shopping experience for holiday gifts at\nDuluthTrading.com\n(https://www.globenewswire.com/Tracker?data=09lTJFROUVtxdsmdLB3K9s4RfiDXfTdBZNqRiEpILK019jGcQwYn8FInzwZOKA8qUdwXcwzzEuTvys6cCjK5heMpaQm5AJsEUJpwyrBck-w=),\nat more than 60 Duluth Trading retail stores nationwide or shop a curated\ncollection of Duluth’s most popular items on Amazon. Find a Duluth Trading\nretail store near you: duluthtrading.com/find-stores/\n(https://www.globenewswire.com/Tracker?data=BS0CRAIN7mwzSb6pLH00NsOghtE23Fe5BpgCYb1L33sb7ECUJ-IWufXA9X8gJZuBp9RMZP0ZuMQnItzMchfb8Nh64RkJ56XFZfkg8D7yAG1C4GLAWpKC8FUX9eiylQnBP-hD7h2YeBo2vlpuCmJRWg==).\n\nMedia Contact\nTURNER\nduluth@turnerpr.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/b9edac6f-f317-44b0-a23a-a526b4044596)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-06T13:00:01.34851061Z","server_sent_at_ms":1791291601348},"received_at":"2026-10-06T13:00:01.399Z","source_url":null},"analysis":{"id":"150424","press_release_id":"161918","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"other","narrative":"Duluth Trading issued a holiday gift-guide press release promoting its most-reviewed products, including Buck Naked underwear, Fire Hose work pants, and the Heirloom Gardening collection.\n\nThe release cites customer ratings such as 30,000+ five-star reviews on Buck Naked underwear and a 4.7-star rating on Heirloom Gardening Bib Overalls, and notes availability via DuluthTrading.com and 60+ retail stores.\n\nThe content is promotional marketing with no financial disclosures; it offers no direct material signal for investors.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Seasonal marketing push for holiday bestsellers -- minor sentiment datapoint on holiday demand, otherwise suppress."},"keyFigures":{"customDimensions":{"retail_stores":"60+","heirloom_bib_overalls_rating":"4.7 stars from more than 3,800 reviews","performance_boxer_briefs_rating":"4.8 out of 5 across more than 17,000 reviews","buck_naked_underwear_five_star_reviews":"more than 30,000"}},"namedEntities":{"people":[],"products":["Buck Naked underwear","Fire Hose Work Pants","Heirloom Gardening Bib Overalls","Longtail T Shirt","Armachillo cooling apparel"],"companies":[{"name":"Duluth Trading Co.","ticker":"DLTH","relationship":"filer"},{"name":"TURNER","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$50","context":"price point threshold for 'gifts under $50' category"}]},"materialImpact":{"score":1,"reasoning":"Marketing/holiday gift-guide press release with no financial results, guidance, or corporate actions. Boilerplate promotional content aimed at shoppers, not investors."},"tickerRelevance":{"others":[],"primary":"DLTH"},"globalImportance":8,"audienceRelevance":15,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"promotional-gift-guide","issuerAuthored":true,"householdBrandBoost":"niche direct-to-consumer brand"}},"event_type":"other","event_type_secondary":["product_launch"],"sentiment":"neutral","material_impact_score":1,"narrative":"Duluth Trading issued a holiday gift-guide press release promoting its most-reviewed products, including Buck Naked underwear, Fire Hose work pants, and the Heirloom Gardening collection.\n\nThe release cites customer ratings such as 30,000+ five-star reviews on Buck Naked underwear and a 4.7-star rating on Heirloom Gardening Bib Overalls, and notes availability via DuluthTrading.com and 60+ retail stores.\n\nThe content is promotional marketing with no financial disclosures; it offers no direct material signal for investors.","key_figures":{"customDimensions":{"retail_stores":"60+","heirloom_bib_overalls_rating":"4.7 stars from more than 3,800 reviews","performance_boxer_briefs_rating":"4.8 out of 5 across more than 17,000 reviews","buck_naked_underwear_five_star_reviews":"more than 30,000"}},"named_entities":{"people":[],"products":["Buck Naked underwear","Fire Hose Work Pants","Heirloom Gardening Bib Overalls","Longtail T Shirt","Armachillo cooling apparel"],"companies":[{"name":"Duluth Trading Co.","ticker":"DLTH","relationship":"filer"},{"name":"TURNER","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$50","context":"price point threshold for 'gifts under $50' category"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-06T13:00:10.323Z","global_importance":8,"audience_relevance":15,"importance_components":{"tickerTier":"small-cap","eventGravity":"promotional-gift-guide","issuerAuthored":true,"householdBrandBoost":"niche direct-to-consumer brand"}},"durationMs":5081,"modelName":"glm-5.3-flashx"}}