{"success":true,"data":{"pressRelease":{"id":"162088","rtpr_id":"nBw85QSX3a-20261006","ticker":"CDLX","exchange":"NASDAQ","all_tickers":["CDLX"],"title":"Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster","author":"Business Wire","published_at":"2026-10-06T14:00:00.785Z","article_body":"Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster\n\nA new partnership brings personalized, card-linked offers to Rove, giving\nmembers a faster way to earn toward their next vacation\n\nCardlytics Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.cardlytics.com&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=Cardlytics+Inc.&index=1&md5=b4050eb327ded6c1c4b6de4f80cde948)\n(NASDAQ: CDLX) today announced a new partnership with Rove, the first\nuniversal airline mile program built for Gen Z and Millennials, extending the\nCardlytics Rewards Platform (CRP) and further diversifying Cardlytics’\nsupply footprint.\n\nSince launching in 2025, Rove has quickly grown an active base of digitally\nnative travelers and built out a roster of airline partners, making it one of\nthe fastest growing rewards programs built specifically for the way younger\ntravelers save and spend.\n\nThe partnership gives Rove members access to Cardlytics' full offers program,\nadding a new way for them to earn toward their next trip. For Cardlytics, it's\na chance to extend CRP to an audience that earns and spends often, motivated\nby a clear reward.\n\nRove members can link a card and start earning rewards automatically,\nunlocking personalized offers with every purchase.\n\n\"Every new partner like Rove shows how far CRP can reach beyond where we\nstarted,\" said Amit Gupta, Chief Executive Officer of Cardlytics. \"It gives us\na new way to deliver value to travelers who are motivated to earn, and it\ngives Rove’s members a faster path to their next trip.”\n\n“Rove is built around making travel rewards easier to earn and more useful\nin everyday life,” said Max Morganroth, CEO and Co-Founder of Rove.\n“Partnering with Cardlytics lets us bring members even more ways to earn\nRove Miles. It’s another step toward making the next trip feel a lot closer,\nwithout requiring a travel credit card.”\n\nAbout Cardlytics\n\nCardlytics (NASDAQ: CDLX) is a purchase intelligence platform that transforms\n$5.8 trillion in annual transaction data into smarter growth strategies for\nbrands and more rewarding experiences for consumers. With visibility into one\nof every two card-based transactions in the U.S. and U.K., Cardlytics delivers\nthe scale and depth of purchase intelligence that no other platform can match.\nBrands activate that intelligence through personalized, card-linked offers\nthat drive measurable results across leading banking and commerce platforms\nworldwide. Since 2008, Cardlytics has delivered $1.2 billion in rewards to\nconsumers. Learn more at www.cardlytics.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.cardlytics.com&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=www.cardlytics.com&index=2&md5=a0ddfcbeab5507ce6263017f2ea80d55)\nor follow us on LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcardlytics&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=LinkedIn&index=3&md5=68c540538d9c379901cef5008a1cbbd4)\n.\n\nAbout Rove\n\nRove\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.rove.com%2F&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=Rove&index=4&md5=4e5cea76944569134dd370dddb2c6779)\nis the first travel platform to offer a flexible way for users to earn and\nredeem miles without needing a travel credit card. Users can earn Rove Miles\nby booking flights and hotels through Rove, including through its\ngroundbreaking Loyalty Eligible hotel feature, as well as by shopping and\ndining at tens of thousands of partner merchants.\n\nRove Miles can be used to book flights with over 140 airlines and stays at\nhundreds of thousands of hotels, or transferred to select loyalty program\npartners, giving travelers a more flexible and accessible alternative to\ntraditional airline miles.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261006809123/en/\n(https://www.businesswire.com/news/home/20261006809123/en/)\n\nJenna Paulus\nCommunications Director\njenna.paulus@cardlytics.com (mailto:jenna.paulus@cardlytics.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw85QSX3a-20261006","title":"Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster","author":"Business Wire","ticker":"CDLX","created":"2026-10-06T14:00:00.785Z","tickers":["CDLX"],"exchange":"NASDAQ","article_body":"Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster\n\nA new partnership brings personalized, card-linked offers to Rove, giving\nmembers a faster way to earn toward their next vacation\n\nCardlytics Inc.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.cardlytics.com&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=Cardlytics+Inc.&index=1&md5=b4050eb327ded6c1c4b6de4f80cde948)\n(NASDAQ: CDLX) today announced a new partnership with Rove, the first\nuniversal airline mile program built for Gen Z and Millennials, extending the\nCardlytics Rewards Platform (CRP) and further diversifying Cardlytics’\nsupply footprint.\n\nSince launching in 2025, Rove has quickly grown an active base of digitally\nnative travelers and built out a roster of airline partners, making it one of\nthe fastest growing rewards programs built specifically for the way younger\ntravelers save and spend.\n\nThe partnership gives Rove members access to Cardlytics' full offers program,\nadding a new way for them to earn toward their next trip. For Cardlytics, it's\na chance to extend CRP to an audience that earns and spends often, motivated\nby a clear reward.\n\nRove members can link a card and start earning rewards automatically,\nunlocking personalized offers with every purchase.\n\n\"Every new partner like Rove shows how far CRP can reach beyond where we\nstarted,\" said Amit Gupta, Chief Executive Officer of Cardlytics. \"It gives us\na new way to deliver value to travelers who are motivated to earn, and it\ngives Rove’s members a faster path to their next trip.”\n\n“Rove is built around making travel rewards easier to earn and more useful\nin everyday life,” said Max Morganroth, CEO and Co-Founder of Rove.\n“Partnering with Cardlytics lets us bring members even more ways to earn\nRove Miles. It’s another step toward making the next trip feel a lot closer,\nwithout requiring a travel credit card.”\n\nAbout Cardlytics\n\nCardlytics (NASDAQ: CDLX) is a purchase intelligence platform that transforms\n$5.8 trillion in annual transaction data into smarter growth strategies for\nbrands and more rewarding experiences for consumers. With visibility into one\nof every two card-based transactions in the U.S. and U.K., Cardlytics delivers\nthe scale and depth of purchase intelligence that no other platform can match.\nBrands activate that intelligence through personalized, card-linked offers\nthat drive measurable results across leading banking and commerce platforms\nworldwide. Since 2008, Cardlytics has delivered $1.2 billion in rewards to\nconsumers. Learn more at www.cardlytics.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.cardlytics.com&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=www.cardlytics.com&index=2&md5=a0ddfcbeab5507ce6263017f2ea80d55)\nor follow us on LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcardlytics&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=LinkedIn&index=3&md5=68c540538d9c379901cef5008a1cbbd4)\n.\n\nAbout Rove\n\nRove\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.rove.com%2F&esheet=54616995&newsitemid=20261006809123&lan=en-US&anchor=Rove&index=4&md5=4e5cea76944569134dd370dddb2c6779)\nis the first travel platform to offer a flexible way for users to earn and\nredeem miles without needing a travel credit card. Users can earn Rove Miles\nby booking flights and hotels through Rove, including through its\ngroundbreaking Loyalty Eligible hotel feature, as well as by shopping and\ndining at tens of thousands of partner merchants.\n\nRove Miles can be used to book flights with over 140 airlines and stays at\nhundreds of thousands of hotels, or transferred to select loyalty program\npartners, giving travelers a more flexible and accessible alternative to\ntraditional airline miles.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261006809123/en/\n(https://www.businesswire.com/news/home/20261006809123/en/)\n\nJenna Paulus\nCommunications Director\njenna.paulus@cardlytics.com (mailto:jenna.paulus@cardlytics.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-06T14:00:00.943971821Z","server_sent_at_ms":1791295200943},"received_at":"2026-10-06T14:00:00.995Z","source_url":"https://www.businesswire.com/news/home/20261006809123/en/"},"analysis":{"id":"150587","press_release_id":"162088","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"Cardlytics announced a partnership with Rove, a universal airline mile program for Gen Z and Millennials launched in 2025, bringing Cardlytics' personalized card-linked offers to Rove members.\n\nThe deal extends the Cardlytics Rewards Platform beyond its banking origins and diversifies the company's supply footprint into the travel rewards space.\n\nNo financial terms were disclosed; the strategic value lies in reaching younger, digitally native earners and spenders motivated by travel rewards.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"CRP supply-side expansion into travel rewards via Gen Z-focused partner Rove."},"keyFigures":{"customDimensions":{"rove_airline_partners":"over 140 airlines","annual_transaction_data":"$5.8 trillion","share_of_card_transactions":"one of every two card-based transactions in the U.S. and U.K.","cumulative_rewards_delivered":"$1.2 billion"}},"quotedText":"Every new partner like Rove shows how far CRP can reach beyond where we started","namedEntities":{"people":[{"name":"Amit Gupta","role":"CEO of Cardlytics"},{"name":"Max Morganroth","role":"CEO and Co-Founder of Rove"},{"name":"Jenna Paulus","role":"Communications Director, Cardlytics"}],"products":["Cardlytics Rewards Platform (CRP)","Rove Miles","Loyalty Eligible hotel feature"],"companies":[{"name":"Cardlytics Inc.","ticker":"CDLX","relationship":"filer/partner"},{"name":"Rove","relationship":"partner"}],"dollarAmounts":[{"amount":"$5.8 trillion","context":"annual transaction data transformed by Cardlytics platform"},{"amount":"$1.2 billion","context":"rewards delivered to consumers by Cardlytics since 2008"}]},"materialImpact":{"score":2,"reasoning":"A routine but strategically relevant partnership extending the Cardlytics Rewards Platform to a fast-growing Gen Z/Millennial travel rewards program. No financial terms or revenue figures disclosed, so modest direct materiality."},"tickerRelevance":{"others":[],"primary":"CDLX"},"globalImportance":22,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"partnership without disclosed terms","retailFavoriteBoost":"moderate — CDLX has retail following","financialTermsDisclosed":false}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Cardlytics announced a partnership with Rove, a universal airline mile program for Gen Z and Millennials launched in 2025, bringing Cardlytics' personalized card-linked offers to Rove members.\n\nThe deal extends the Cardlytics Rewards Platform beyond its banking origins and diversifies the company's supply footprint into the travel rewards space.\n\nNo financial terms were disclosed; the strategic value lies in reaching younger, digitally native earners and spenders motivated by travel rewards.","key_figures":{"customDimensions":{"rove_airline_partners":"over 140 airlines","annual_transaction_data":"$5.8 trillion","share_of_card_transactions":"one of every two card-based transactions in the U.S. and U.K.","cumulative_rewards_delivered":"$1.2 billion"}},"named_entities":{"people":[{"name":"Amit Gupta","role":"CEO of Cardlytics"},{"name":"Max Morganroth","role":"CEO and Co-Founder of Rove"},{"name":"Jenna Paulus","role":"Communications Director, Cardlytics"}],"products":["Cardlytics Rewards Platform (CRP)","Rove Miles","Loyalty Eligible hotel feature"],"companies":[{"name":"Cardlytics Inc.","ticker":"CDLX","relationship":"filer/partner"},{"name":"Rove","relationship":"partner"}],"dollarAmounts":[{"amount":"$5.8 trillion","context":"annual transaction data transformed by Cardlytics platform"},{"amount":"$1.2 billion","context":"rewards delivered to consumers by Cardlytics since 2008"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-06T14:00:06.621Z","global_importance":22,"audience_relevance":30,"importance_components":{"tickerTier":"small-cap","eventGravity":"partnership without disclosed terms","retailFavoriteBoost":"moderate — CDLX has retail following","financialTermsDisclosed":false}},"durationMs":5584,"modelName":"glm-5.3-flashx"}}