{"success":true,"data":{"pressRelease":{"id":"162328","rtpr_id":"nGNX9xkBLT-20261006","ticker":"SBGI","exchange":"NASDAQ","all_tickers":["SBGI"],"title":"Sinclair and New Media to Launch The National Press","author":"Globe Newswire","published_at":"2026-10-06T18:30:00.102Z","article_body":"BALTIMORE, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. and New Media\ntoday announced The National Press. This new subscription digital news brand\nwill bring reporting from 1,200 of Sinclair’s local journalists in over 60\ncontent centers across the country to a national audience. Built on the\npremise that local journalism offers a unique insight into American life, The\nNational Press will launch on Substack with free and paid subscription tiers,\nand will also distribute programming through YouTube, podcast networks, and\nsocial platforms.\n\nBefore it’s a national story, it’s a local story, and The National Press\nwill draw on the expertise of Sinclair journalists who best know the\ncommunities, people, and institutions behind the headlines. The partnership\nwith New Media, a digital media company founded by former journalists and\nproducers at The Free Press, will bring consequential local stories to a\nbroader audience, connect what’s happening, and add context that goes beyond\nthe daily headline.\n\n“Our journalists cover the communities where national stories begin,” said\nScott Livingston, Senior Vice President of News at Sinclair. “They know the\npeople, the institutions and the history behind these stories. The National\nPress will give that reporting national reach without losing the local\nknowledge that makes it valuable.”\n\nIn a recent Pew Research Center\n(https://www.globenewswire.com/Tracker?data=vHJyY0LSwSdRsuOxkdUz-ticKO_DnhP9N3AVOvAYI4Ft4d8ROhomBfQGACLlUfH2IPZBYxs4Ox50M8EDqjDBHZiWScc1Ex7u4fbrbKyBrGFLntY6ClMBtXt9mIH9Rsst27QIhoZFBqga4dhxDG_tQJdpKU3NPyMarG0LKGCOXUEvyIcYlG6vwTgBZ_iMdA__)\nsurvey, 71% of Americans said they trust local journalists to report the news\naccurately. The National Press is built on that rare foundation of trust.\nEvery day, it will bring together the most important local reporting from\nacross America, giving viewers and readers a clearer picture of the forces\nshaping the country, often long before the rest of the nation catches on.\n\n“Sinclair's newsrooms produce distinctive reporting every day. The National\nPress gives that work a new destination and creates a direct relationship with\naudiences,” said Kevin Cotlove, Executive Vice President and Chief Digital\nOfficer at Sinclair. \"It extends the reach and value of our journalism while\nbuilding a new business around one of Sinclair's core strengths.”\n\nLaunch Programming\n\nLed by award-winning journalist and broadcaster Lyndsay Keith, The National\nPress will debut three original programs:\n* The National Press: A daily morning program hosted by Keith that goes\ndirectly to Sinclair reporters covering the stories shaping the day.\n* The National Story: A weekly deep dive that follows one consequential story\nbeyond the headline.\n* The National Debate: A weekly conversation centered on informed, good-faith\ndisagreement.\nAlex Chitty, Founder of New Media, said, “The news business is changing\nfast, and New Media is helping journalism thrive at the scale of the\nindividual creator and for the biggest and most forward-thinking brands in\nnews. They don't get much bigger or more forward-thinking than Sinclair.”\n\nThe National Press is designed for inboxes, phones, podcasts, video, and the\nweb: fast enough for the daily news cycle and substantial enough to leave\nviewers with a better understanding of what is happening – and why it\nmatters. Subscribers will also receive a daily briefing of the most important\nlocal stories shaping America, delivered directly to their inbox every\nmorning.\n\nFor more information, visit thenationalpress.com\n(https://www.globenewswire.com/Tracker?data=Ju--2ZTrC7TjvOujE4PRvkIHCjdQ02WW8aTDt6Lbc53PZZOFyzd9k2-ani5LR-GzoY-Vni3vN7I54qaQ96T60R_1lJbI6MU82XMwZXYJD-o=).\n\nAbout the Shows:\n\nThe National Press\nEvery weekday morning, The National Press draws on thousands of reporters to\nfind stories before they hit national headlines. Our network of reporters\ncovers courtrooms, statehouses, school districts and breaking news in\ncommunities across the country. They know the people, the history and the\ndetails that can disappear once a story is viewed from hundreds of miles away.\nHosted by multi-award winner Lyndsay Keith, The National Press brings those\nreporters into one national conversation, covering politics, technology,\nculture, business, public life and the stories emerging from communities\nacross America. Before it’s a national story, it’s a local story.\n\nThe National Story\nSome stories need more than a headline. Each week, The National Story takes\none consequential story and stays with it long enough to understand what\nreally happened, how we got there and where it may lead. The people who know\nthe story best help tell it: the reporters who uncovered it, the people living\nthrough it and the experts who can make sense of the larger forces at work.\nThat might mean returning to a story the national conversation moved past too\nquickly, examining one that has been misunderstood, or bringing national\nattention to reporting that deserves a much wider audience. The National Story\ngives you the history and reporting that rarely fits into the daily news\ncycle. One story. The people who know it best.\n\nThe National Debate\nAmerica has no shortage of arguments. Good ones are harder to find. Each week,\nThe National Debate takes a consequential question raised by our reporting and\ngives two thoughtful people with genuinely different views the time to make\ntheir case. The conversation begins with the facts of the story, then goes\nwhere the disagreement actually is: what the evidence means, what should\nhappen next and where the two sides may have more in common than the national\nconversation suggests. There are no teams to root for and no winner to\ndeclare. The goal is to make the argument clearer, surface the strongest case\non each side and give viewers enough information to reach their own\nconclusions. Because disagreement can tell us something, when we actually\nlisten to it. Hear the debate. Make up your own mind.\n\nAbout Sinclair\n\nSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading\nprovider of local news and sports. The Company owns, operates and/or provides\nservices to 178 television stations in 79 markets affiliated with all major\nbroadcast networks; owns Tennis Channel, the premium destination for tennis\nenthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest.\nSinclair's content portfolio includes AMP Media, which produces a growing\nslate of original programming across multiple platforms. For more information,\nplease visit www.sbgi.net.\n\nAbout New Media\n\nNew Media is a new type of media company. We build businesses around\nindependent journalists and quality creators. We give legacy newsrooms access\nto the creator economy and vice versa. We build subscription businesses, sell\nsponsorships, and open doors for ambitious international reporting. We produce\neverything from podcasts and documentaries to livestreams and events. Founded\nin 2026, our team includes veterans of The Free Press, VICE, The Economist,\nVox, The Washington Post, the Heterodox Academy, Straight Arrow News, The New\nYork Times, and more. We are based in Los Angeles and New York.\n\nCategory: General\n\nMedia Contacts\n\nSinclair: Jessica Bellucci | jbellucci-c@sbgtv.com\nNew Media: David Shane | david@anew.media\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/e578b318-b4c7-435e-9fd3-b650449c06cc)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9xkBLT-20261006","title":"Sinclair and New Media to Launch The National Press","author":"Globe Newswire","ticker":"SBGI","created":"2026-10-06T18:30:00.102Z","tickers":["SBGI"],"exchange":"NASDAQ","article_body":"BALTIMORE, Oct. 06, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. and New Media\ntoday announced The National Press. This new subscription digital news brand\nwill bring reporting from 1,200 of Sinclair’s local journalists in over 60\ncontent centers across the country to a national audience. Built on the\npremise that local journalism offers a unique insight into American life, The\nNational Press will launch on Substack with free and paid subscription tiers,\nand will also distribute programming through YouTube, podcast networks, and\nsocial platforms.\n\nBefore it’s a national story, it’s a local story, and The National Press\nwill draw on the expertise of Sinclair journalists who best know the\ncommunities, people, and institutions behind the headlines. The partnership\nwith New Media, a digital media company founded by former journalists and\nproducers at The Free Press, will bring consequential local stories to a\nbroader audience, connect what’s happening, and add context that goes beyond\nthe daily headline.\n\n“Our journalists cover the communities where national stories begin,” said\nScott Livingston, Senior Vice President of News at Sinclair. “They know the\npeople, the institutions and the history behind these stories. The National\nPress will give that reporting national reach without losing the local\nknowledge that makes it valuable.”\n\nIn a recent Pew Research Center\n(https://www.globenewswire.com/Tracker?data=vHJyY0LSwSdRsuOxkdUz-ticKO_DnhP9N3AVOvAYI4Ft4d8ROhomBfQGACLlUfH2IPZBYxs4Ox50M8EDqjDBHZiWScc1Ex7u4fbrbKyBrGFLntY6ClMBtXt9mIH9Rsst27QIhoZFBqga4dhxDG_tQJdpKU3NPyMarG0LKGCOXUEvyIcYlG6vwTgBZ_iMdA__)\nsurvey, 71% of Americans said they trust local journalists to report the news\naccurately. The National Press is built on that rare foundation of trust.\nEvery day, it will bring together the most important local reporting from\nacross America, giving viewers and readers a clearer picture of the forces\nshaping the country, often long before the rest of the nation catches on.\n\n“Sinclair's newsrooms produce distinctive reporting every day. The National\nPress gives that work a new destination and creates a direct relationship with\naudiences,” said Kevin Cotlove, Executive Vice President and Chief Digital\nOfficer at Sinclair. \"It extends the reach and value of our journalism while\nbuilding a new business around one of Sinclair's core strengths.”\n\nLaunch Programming\n\nLed by award-winning journalist and broadcaster Lyndsay Keith, The National\nPress will debut three original programs:\n* The National Press: A daily morning program hosted by Keith that goes\ndirectly to Sinclair reporters covering the stories shaping the day.\n* The National Story: A weekly deep dive that follows one consequential story\nbeyond the headline.\n* The National Debate: A weekly conversation centered on informed, good-faith\ndisagreement.\nAlex Chitty, Founder of New Media, said, “The news business is changing\nfast, and New Media is helping journalism thrive at the scale of the\nindividual creator and for the biggest and most forward-thinking brands in\nnews. They don't get much bigger or more forward-thinking than Sinclair.”\n\nThe National Press is designed for inboxes, phones, podcasts, video, and the\nweb: fast enough for the daily news cycle and substantial enough to leave\nviewers with a better understanding of what is happening – and why it\nmatters. Subscribers will also receive a daily briefing of the most important\nlocal stories shaping America, delivered directly to their inbox every\nmorning.\n\nFor more information, visit thenationalpress.com\n(https://www.globenewswire.com/Tracker?data=Ju--2ZTrC7TjvOujE4PRvkIHCjdQ02WW8aTDt6Lbc53PZZOFyzd9k2-ani5LR-GzoY-Vni3vN7I54qaQ96T60R_1lJbI6MU82XMwZXYJD-o=).\n\nAbout the Shows:\n\nThe National Press\nEvery weekday morning, The National Press draws on thousands of reporters to\nfind stories before they hit national headlines. Our network of reporters\ncovers courtrooms, statehouses, school districts and breaking news in\ncommunities across the country. They know the people, the history and the\ndetails that can disappear once a story is viewed from hundreds of miles away.\nHosted by multi-award winner Lyndsay Keith, The National Press brings those\nreporters into one national conversation, covering politics, technology,\nculture, business, public life and the stories emerging from communities\nacross America. Before it’s a national story, it’s a local story.\n\nThe National Story\nSome stories need more than a headline. Each week, The National Story takes\none consequential story and stays with it long enough to understand what\nreally happened, how we got there and where it may lead. The people who know\nthe story best help tell it: the reporters who uncovered it, the people living\nthrough it and the experts who can make sense of the larger forces at work.\nThat might mean returning to a story the national conversation moved past too\nquickly, examining one that has been misunderstood, or bringing national\nattention to reporting that deserves a much wider audience. The National Story\ngives you the history and reporting that rarely fits into the daily news\ncycle. One story. The people who know it best.\n\nThe National Debate\nAmerica has no shortage of arguments. Good ones are harder to find. Each week,\nThe National Debate takes a consequential question raised by our reporting and\ngives two thoughtful people with genuinely different views the time to make\ntheir case. The conversation begins with the facts of the story, then goes\nwhere the disagreement actually is: what the evidence means, what should\nhappen next and where the two sides may have more in common than the national\nconversation suggests. There are no teams to root for and no winner to\ndeclare. The goal is to make the argument clearer, surface the strongest case\non each side and give viewers enough information to reach their own\nconclusions. Because disagreement can tell us something, when we actually\nlisten to it. Hear the debate. Make up your own mind.\n\nAbout Sinclair\n\nSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading\nprovider of local news and sports. The Company owns, operates and/or provides\nservices to 178 television stations in 79 markets affiliated with all major\nbroadcast networks; owns Tennis Channel, the premium destination for tennis\nenthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest.\nSinclair's content portfolio includes AMP Media, which produces a growing\nslate of original programming across multiple platforms. For more information,\nplease visit www.sbgi.net.\n\nAbout New Media\n\nNew Media is a new type of media company. We build businesses around\nindependent journalists and quality creators. We give legacy newsrooms access\nto the creator economy and vice versa. We build subscription businesses, sell\nsponsorships, and open doors for ambitious international reporting. We produce\neverything from podcasts and documentaries to livestreams and events. Founded\nin 2026, our team includes veterans of The Free Press, VICE, The Economist,\nVox, The Washington Post, the Heterodox Academy, Straight Arrow News, The New\nYork Times, and more. We are based in Los Angeles and New York.\n\nCategory: General\n\nMedia Contacts\n\nSinclair: Jessica Bellucci | jbellucci-c@sbgtv.com\nNew Media: David Shane | david@anew.media\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/e578b318-b4c7-435e-9fd3-b650449c06cc)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-06T18:30:00.14061884Z","server_sent_at_ms":1791311400140},"received_at":"2026-10-06T18:30:00.193Z","source_url":null},"analysis":{"id":"150819","press_release_id":"162328","analysis_json":{"industry":{"label":"Media","sector":"Communication Services"},"redFlags":[],"eventType":"product_launch","narrative":"Sinclair and New Media announced The National Press, a subscription digital news brand built on reporting from 1,200 Sinclair local journalists across more than 60 content centers.\n\nThe brand launches on Substack with free and paid tiers, plus distribution via YouTube, podcasts, and social platforms, led by host Lyndsay Keith with three original programs.\n\nNew Media is a digital media company founded by veterans of The Free Press; the venture aims to build a new subscription business around Sinclair's local-news footprint but comes with no disclosed financial terms.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Sinclair pivots its 1,200-journalist local newsroom into a national Substack subscription brand with The Free Press veterans -- a digital diversification bet with unproven economics."},"keyFigures":{"customDimensions":{"markets":79,"journalists":1200,"tv_stations":178,"content_centers":60}},"quotedText":"The National Press gives that work a new destination and creates a direct relationship with audiences","namedEntities":{"people":[{"name":"Scott Livingston","role":"Senior Vice President of News at Sinclair"},{"name":"Kevin Cotlove","role":"Executive Vice President and Chief Digital Officer at Sinclair"},{"name":"Lyndsay Keith","role":"host/lead journalist, The National Press"},{"name":"Alex Chitty","role":"Founder of New Media"}],"products":["The National Press","The National Press (daily morning program)","The National Story","The National Debate","Tennis Channel","AMP Media"],"companies":[{"name":"Sinclair, Inc.","ticker":"SBGI","relationship":"filer/launch partner"},{"name":"New Media","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A new subscription digital news brand leveraging existing Sinclair newsroom talent; a modest strategic initiative with no disclosed financials, deal value, or revenue expectations. Unlikely to move SBGI shares materially."},"tickerRelevance":{"others":[],"primary":"SBGI"},"globalImportance":18,"audienceRelevance":22,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap media","eventGravity":"new digital product launch with partnership","financialDisclosure":"none","householdBrandBoost":"minor"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"neutral","material_impact_score":2,"narrative":"Sinclair and New Media announced The National Press, a subscription digital news brand built on reporting from 1,200 Sinclair local journalists across more than 60 content centers.\n\nThe brand launches on Substack with free and paid tiers, plus distribution via YouTube, podcasts, and social platforms, led by host Lyndsay Keith with three original programs.\n\nNew Media is a digital media company founded by veterans of The Free Press; the venture aims to build a new subscription business around Sinclair's local-news footprint but comes with no disclosed financial terms.","key_figures":{"customDimensions":{"markets":79,"journalists":1200,"tv_stations":178,"content_centers":60}},"named_entities":{"people":[{"name":"Scott Livingston","role":"Senior Vice President of News at Sinclair"},{"name":"Kevin Cotlove","role":"Executive Vice President and Chief Digital Officer at Sinclair"},{"name":"Lyndsay Keith","role":"host/lead journalist, The National Press"},{"name":"Alex Chitty","role":"Founder of New Media"}],"products":["The National Press","The National Press (daily morning program)","The National Story","The National Debate","Tennis Channel","AMP Media"],"companies":[{"name":"Sinclair, Inc.","ticker":"SBGI","relationship":"filer/launch partner"},{"name":"New Media","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-06T18:30:05.467Z","global_importance":18,"audience_relevance":22,"importance_components":{"tickerTier":"mid-cap media","eventGravity":"new digital product launch with partnership","financialDisclosure":"none","householdBrandBoost":"minor"}},"durationMs":5277,"modelName":"glm-5.3-flashx"}}