{"success":true,"data":{"pressRelease":{"id":"163190","rtpr_id":"nBw19prTPa-20261007","ticker":"SCHW","exchange":"NYSE","all_tickers":["SCHW"],"title":"Six in 10 Cryptocurrency Investors Expect to Increase Their Holdings as Investors Consider Digital Assets’ Role in Wealth Building, Schwab Modern Wealth Survey Finds","author":"Business Wire","published_at":"2026-10-07T13:00:01.719Z","article_body":"Six in 10 Cryptocurrency Investors Expect to Increase Their Holdings as\nInvestors Consider Digital Assets’ Role in Wealth Building, Schwab Modern\nWealth Survey Finds\n\nKey Takeaways:\n\n\n * Six in 10 cryptocurrency investors expect to increase their holdings over the\nnext 12 months, more than owners of any other investment measured.\n\n * Long-term growth and portfolio diversification are the leading reasons\nAmericans own or are interested in owning cryptocurrency.\n\n * More than half of Americans familiar with cryptocurrency say it is important\nto building wealth, and more than two in five expect it to grow in popularity.\n\n * Millennials lead both cryptocurrency ownership and plans to invest more over\nthe next year.\n\nCryptocurrency is becoming part of how many Americans think about building\nwealth, according to Charles Schwab's 2026 Modern Wealth Survey. The annual\nsurvey examines Americans' perspectives on saving, spending, investing and\nwealth.\n\nAccording to the survey, current cryptocurrency investors expect to keep\nadding to their holdings, with six in 10 planning to invest more over the next\n12 months, a higher share than among owners of all other investments measured,\nincluding ETFs (56%), stocks (52%), bonds (42%), and mutual funds (41%).\n\nBeyond current cryptocurrency investors, the survey shows nine in 10 Americans\noverall are familiar with cryptocurrency. Among that group, more than half say\nit is important or essential to building wealth (52%), while 43% expect it to\nbecome a more popular investment. Twenty-seven percent see cryptocurrency as a\ncomplement to traditional investments.\n\nInterest in cryptocurrency also points to broader participation and an\nexpanding role within investors’ portfolios:\n\n\n * One in five Americans overall own cryptocurrency today (21%), and another one\nin five say they don't own it but are interested (23%). Among investors,\nnearly half own cryptocurrency (47%).\n\n * Among Americans who own or are interested in owning cryptocurrency, the\nleading reasons are its long-term growth potential (36%) and its role in a\ndiversified portfolio (33%).\n\n * Among current owners, half say cryptocurrency works alongside their\ntraditional investments (50%), and more than eight in 10 say they're confident\nthey hold the right amount (84%).\n\nYounger Americans are driving much of the momentum. Millennials are the most\nlikely to own cryptocurrency (33%), more than four times the rate among\nBoomers (8%), and the most likely to say they'll add more over the next year\n(64%). Among Gen Z, 22% currently own cryptocurrency.\n\n“Existing cryptocurrency investors are certainly leaning in, particularly\nyounger investors who are driving much of the interest and momentum in\ncryptocurrency,” said Joe Vietri\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutschwab.com%2Fjoe-vietri&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=Joe+Vietri&index=1&md5=b0f64d03dad148d6b81e3135837ea7d2)\n, Head of Digital Assets at Charles Schwab. “But to me, the bigger story is\nthat cryptocurrency is increasingly viewed as a complement to traditional\ninvestments. Rather than treating it as a standalone position, investors are\nthinking more holistically about what role cryptocurrency may play in their\nbroader portfolios and how it aligns with their financial goals.”\n\nTrust and understanding are the biggest barriers to cryptocurrency investing\n\nEven as interest grows, Americans recognize cryptocurrency’s price\nvolatility and associated risks. More than half of those familiar with\ncryptocurrency rate it as high risk (52%), the highest share for any\ninvestment measured in the survey.\n\nAmong Americans who do not own cryptocurrency, the leading barriers are:\n\n\n * Concerns about scams or fraud (48%)\n\n * Not understanding how cryptocurrency works (39%)\n\n * A lack of regulation (34%)\n\nAcross generations, Boomers are the most likely to cite scams or fraud (54%),\nwhile Gen Z is the most likely to say they don't understand how cryptocurrency\nworks (45%).\n\n“As more Americans engage with cryptocurrency, education and risk management\nremain essential,” said Vietri. “The good news is investors don't have to\nfigure this out alone anymore. There's real education and support available,\nand at Schwab, hundreds of thousands of pageviews across our cryptocurrency\ncontent show that people are actively seeking it out.”\n\nAmericans see multiple ways to incorporate digital assets into their\ninvestment portfolios\n\nAccording to Schwab’s survey, Americans familiar with cryptocurrency are\nconsidering a range of ways to participate:\n\n\n * More than four in 10 currently own or are interested in directly owning widely\nrecognized cryptocurrencies such as bitcoin and ethereum (44%). Nearly four in\n10 currently own or are interested in cryptocurrency-related stocks (39%) or\ncryptocurrency ETPs or mutual funds (37%).\n\n * Nearly four in 10 currently own stablecoins or are interested in owning them\n(37%).\n\n * Nearly a third currently own or are interested in owning tokenized assets\n(31%).\n\nBeyond investing, 35% of survey respondents with familiarity of cryptocurrency\nbelieve it will become a more common payment method over the next five years.\n\n“Helping clients navigate new ways to invest has always been part of\nSchwab’s history,” said Vietri. “As digital assets become more\nmainstream and innovation continues, our focus is helping clients understand\ntheir choices, build portfolios aligned with their goals and make informed\ndecisions about their financial futures with confidence.”\n\nAbout the 2026 Modern Wealth Survey\n\nThe online survey was conducted by Logica Research from August 24 to September\n17, 2026, among a national sample of 2,000 Americans ages 21 to 75. Additional\noversamples of 200 Gen Z, 300 high-net-worth investors, 200 current\ncryptocurrency investors, 300 Gen Z with a minimum of $2,000 in investable\nassets, and 500 investors with a minimum of $25,000 in investable assets also\ncompleted the study. Oversamples are not included in the total and are used\nfor comparisons. Results are not weighted.\n\nLogica Research is neither affiliated with nor employed by Charles Schwab\n& Co., Inc.\n\nAbout Charles Schwab\n\nAt Charles Schwab, we believe in the power of investing to help individuals\ncreate a better tomorrow. We have a history of challenging the status quo in\nour industry, innovating in ways that benefit investors and the advisors and\nemployers who serve them, and championing our clients’ goals with passion\nand integrity.\n\nMore information is available at aboutschwab.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutschwab.com%2F&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=aboutschwab.com&index=2&md5=d282f1bb7248f31d040091846d2d5413)\n. Follow us on X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2FCharlesSchwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=X&index=3&md5=ac857c5577fce1d7c001b51f27ce2f07)\n, Facebook\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2FCharlesSchwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=Facebook&index=4&md5=ca36abeb8ec8a9ae4c4d092df548f042)\n, YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2F%40charlesschwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=YouTube&index=5&md5=f5c838903b9aa0c53f243ade962b8747)\n, and LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcharles-schwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=LinkedIn&index=6&md5=9e392d65fde0e8eaead1350f4c3198b6)\n.\n\nDisclosures\n\nThe information provided here is for general informational purposes only and\nshould not be considered an individualized recommendation or personalized\ninvestment advice.\n\nAll expressions of opinion are subject to change without notice in reaction to\nshifting market, economic, and geopolitical conditions. Data herein is\nobtained from what are considered reliable sources; however, its accuracy,\ncompleteness, or reliability cannot be guaranteed.\n\nSupporting documentation for any claims or statistical information is\navailable upon request.\n\nInvesting involves risk, including loss of principal.\n\nDiversification does not ensure a profit and does not protect against losses\nin declining markets.\n\nDigital currencies such as bitcoin are highly volatile and not backed by any\ncentral bank or government. Digital currencies lack many of the regulations\nand consumer protections that legal-tender currencies and regulated securities\nhave. Due to the high level of risk, investors should view digital currencies\nas a purely speculative instrument.\n\n(1026-G2T0)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261007894568/en/\n(https://www.businesswire.com/news/home/20261007894568/en/)\n\nMEDIA: \n\nHibah Shariff\n\nDirector, Corporate Affairs\n\n(415) 610-1693\n\nhibah.shariff@schwab.com (mailto:hibah.shariff@schwab.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw19prTPa-20261007","title":"Six in 10 Cryptocurrency Investors Expect to Increase Their Holdings as Investors Consider Digital Assets’ Role in Wealth Building, Schwab Modern Wealth Survey Finds","author":"Business Wire","ticker":"SCHW","created":"2026-10-07T13:00:01.719Z","tickers":["SCHW"],"exchange":"NYSE","article_body":"Six in 10 Cryptocurrency Investors Expect to Increase Their Holdings as\nInvestors Consider Digital Assets’ Role in Wealth Building, Schwab Modern\nWealth Survey Finds\n\nKey Takeaways:\n\n\n * Six in 10 cryptocurrency investors expect to increase their holdings over the\nnext 12 months, more than owners of any other investment measured.\n\n * Long-term growth and portfolio diversification are the leading reasons\nAmericans own or are interested in owning cryptocurrency.\n\n * More than half of Americans familiar with cryptocurrency say it is important\nto building wealth, and more than two in five expect it to grow in popularity.\n\n * Millennials lead both cryptocurrency ownership and plans to invest more over\nthe next year.\n\nCryptocurrency is becoming part of how many Americans think about building\nwealth, according to Charles Schwab's 2026 Modern Wealth Survey. The annual\nsurvey examines Americans' perspectives on saving, spending, investing and\nwealth.\n\nAccording to the survey, current cryptocurrency investors expect to keep\nadding to their holdings, with six in 10 planning to invest more over the next\n12 months, a higher share than among owners of all other investments measured,\nincluding ETFs (56%), stocks (52%), bonds (42%), and mutual funds (41%).\n\nBeyond current cryptocurrency investors, the survey shows nine in 10 Americans\noverall are familiar with cryptocurrency. Among that group, more than half say\nit is important or essential to building wealth (52%), while 43% expect it to\nbecome a more popular investment. Twenty-seven percent see cryptocurrency as a\ncomplement to traditional investments.\n\nInterest in cryptocurrency also points to broader participation and an\nexpanding role within investors’ portfolios:\n\n\n * One in five Americans overall own cryptocurrency today (21%), and another one\nin five say they don't own it but are interested (23%). Among investors,\nnearly half own cryptocurrency (47%).\n\n * Among Americans who own or are interested in owning cryptocurrency, the\nleading reasons are its long-term growth potential (36%) and its role in a\ndiversified portfolio (33%).\n\n * Among current owners, half say cryptocurrency works alongside their\ntraditional investments (50%), and more than eight in 10 say they're confident\nthey hold the right amount (84%).\n\nYounger Americans are driving much of the momentum. Millennials are the most\nlikely to own cryptocurrency (33%), more than four times the rate among\nBoomers (8%), and the most likely to say they'll add more over the next year\n(64%). Among Gen Z, 22% currently own cryptocurrency.\n\n“Existing cryptocurrency investors are certainly leaning in, particularly\nyounger investors who are driving much of the interest and momentum in\ncryptocurrency,” said Joe Vietri\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutschwab.com%2Fjoe-vietri&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=Joe+Vietri&index=1&md5=b0f64d03dad148d6b81e3135837ea7d2)\n, Head of Digital Assets at Charles Schwab. “But to me, the bigger story is\nthat cryptocurrency is increasingly viewed as a complement to traditional\ninvestments. Rather than treating it as a standalone position, investors are\nthinking more holistically about what role cryptocurrency may play in their\nbroader portfolios and how it aligns with their financial goals.”\n\nTrust and understanding are the biggest barriers to cryptocurrency investing\n\nEven as interest grows, Americans recognize cryptocurrency’s price\nvolatility and associated risks. More than half of those familiar with\ncryptocurrency rate it as high risk (52%), the highest share for any\ninvestment measured in the survey.\n\nAmong Americans who do not own cryptocurrency, the leading barriers are:\n\n\n * Concerns about scams or fraud (48%)\n\n * Not understanding how cryptocurrency works (39%)\n\n * A lack of regulation (34%)\n\nAcross generations, Boomers are the most likely to cite scams or fraud (54%),\nwhile Gen Z is the most likely to say they don't understand how cryptocurrency\nworks (45%).\n\n“As more Americans engage with cryptocurrency, education and risk management\nremain essential,” said Vietri. “The good news is investors don't have to\nfigure this out alone anymore. There's real education and support available,\nand at Schwab, hundreds of thousands of pageviews across our cryptocurrency\ncontent show that people are actively seeking it out.”\n\nAmericans see multiple ways to incorporate digital assets into their\ninvestment portfolios\n\nAccording to Schwab’s survey, Americans familiar with cryptocurrency are\nconsidering a range of ways to participate:\n\n\n * More than four in 10 currently own or are interested in directly owning widely\nrecognized cryptocurrencies such as bitcoin and ethereum (44%). Nearly four in\n10 currently own or are interested in cryptocurrency-related stocks (39%) or\ncryptocurrency ETPs or mutual funds (37%).\n\n * Nearly four in 10 currently own stablecoins or are interested in owning them\n(37%).\n\n * Nearly a third currently own or are interested in owning tokenized assets\n(31%).\n\nBeyond investing, 35% of survey respondents with familiarity of cryptocurrency\nbelieve it will become a more common payment method over the next five years.\n\n“Helping clients navigate new ways to invest has always been part of\nSchwab’s history,” said Vietri. “As digital assets become more\nmainstream and innovation continues, our focus is helping clients understand\ntheir choices, build portfolios aligned with their goals and make informed\ndecisions about their financial futures with confidence.”\n\nAbout the 2026 Modern Wealth Survey\n\nThe online survey was conducted by Logica Research from August 24 to September\n17, 2026, among a national sample of 2,000 Americans ages 21 to 75. Additional\noversamples of 200 Gen Z, 300 high-net-worth investors, 200 current\ncryptocurrency investors, 300 Gen Z with a minimum of $2,000 in investable\nassets, and 500 investors with a minimum of $25,000 in investable assets also\ncompleted the study. Oversamples are not included in the total and are used\nfor comparisons. Results are not weighted.\n\nLogica Research is neither affiliated with nor employed by Charles Schwab\n& Co., Inc.\n\nAbout Charles Schwab\n\nAt Charles Schwab, we believe in the power of investing to help individuals\ncreate a better tomorrow. We have a history of challenging the status quo in\nour industry, innovating in ways that benefit investors and the advisors and\nemployers who serve them, and championing our clients’ goals with passion\nand integrity.\n\nMore information is available at aboutschwab.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.aboutschwab.com%2F&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=aboutschwab.com&index=2&md5=d282f1bb7248f31d040091846d2d5413)\n. Follow us on X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2FCharlesSchwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=X&index=3&md5=ac857c5577fce1d7c001b51f27ce2f07)\n, Facebook\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2FCharlesSchwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=Facebook&index=4&md5=ca36abeb8ec8a9ae4c4d092df548f042)\n, YouTube\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2F%40charlesschwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=YouTube&index=5&md5=f5c838903b9aa0c53f243ade962b8747)\n, and LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcharles-schwab&esheet=54617322&newsitemid=20261007894568&lan=en-US&anchor=LinkedIn&index=6&md5=9e392d65fde0e8eaead1350f4c3198b6)\n.\n\nDisclosures\n\nThe information provided here is for general informational purposes only and\nshould not be considered an individualized recommendation or personalized\ninvestment advice.\n\nAll expressions of opinion are subject to change without notice in reaction to\nshifting market, economic, and geopolitical conditions. Data herein is\nobtained from what are considered reliable sources; however, its accuracy,\ncompleteness, or reliability cannot be guaranteed.\n\nSupporting documentation for any claims or statistical information is\navailable upon request.\n\nInvesting involves risk, including loss of principal.\n\nDiversification does not ensure a profit and does not protect against losses\nin declining markets.\n\nDigital currencies such as bitcoin are highly volatile and not backed by any\ncentral bank or government. Digital currencies lack many of the regulations\nand consumer protections that legal-tender currencies and regulated securities\nhave. Due to the high level of risk, investors should view digital currencies\nas a purely speculative instrument.\n\n(1026-G2T0)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261007894568/en/\n(https://www.businesswire.com/news/home/20261007894568/en/)\n\nMEDIA: \n\nHibah Shariff\n\nDirector, Corporate Affairs\n\n(415) 610-1693\n\nhibah.shariff@schwab.com (mailto:hibah.shariff@schwab.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-07T13:00:02.332430092Z","server_sent_at_ms":1791378002332},"received_at":"2026-10-07T13:00:02.382Z","source_url":"https://www.businesswire.com/news/home/20261007894568/en/"},"analysis":{"id":"151650","press_release_id":"163190","analysis_json":{"industry":{"label":"Capital Markets","sector":"Financials"},"redFlags":[],"eventType":"other","narrative":"Charles Schwab's 2026 Modern Wealth Survey finds six in 10 cryptocurrency investors expect to add to their holdings over the next 12 months, the highest share of any asset class measured, ahead of ETFs (56%) and stocks (52%).\n\nBroader adoption signals are strong: 21% of Americans own crypto, 47% of investors own it, and among those familiar with it, 52% say it is important or essential to building wealth, with millennials leading ownership at 33%.\n\nBarriers remain around trust and understanding — scams/fraud concerns (48%) and lack of comprehension (39%) top the list — but the data supports Schwab's positioning of digital assets as a complement to traditional portfolios and its push to educate clients.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Survey marketing content; relevant only as a demand-side data point on retail crypto adoption and Schwab's digital-assets strategy."},"keyFigures":{"customDimensions":{"survey_period":"August 24 to September 17, 2026","survey_sample_size":2000,"americans_owning_crypto":"21%","crypto_viewed_high_risk":"52%","investors_owning_crypto":"47%","millennials_owning_crypto":"33%","crypto_investors_planning_to_add":"60%"}},"quotedText":"cryptocurrency is increasingly viewed as a complement to traditional investments","namedEntities":{"people":[{"name":"Joe Vietri","role":"Head of Digital Assets at Charles Schwab"},{"name":"Hibah Shariff","role":"Director, Corporate Affairs"}],"products":["Modern Wealth Survey"],"companies":[{"name":"Charles Schwab","ticker":"SCHW","relationship":"filer / survey sponsor"},{"name":"Logica Research","relationship":"survey research firm"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a marketing-oriented annual survey release from Schwab's Modern Wealth Survey, not an issuer financial disclosure or operational event. It signals demand-side interest in crypto (mildly positive brand positioning for Schwab's digital-assets push) but contains no financials, guidance, or material corporate action."},"tickerRelevance":{"others":[],"primary":"SCHW"},"globalImportance":10,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"annual-survey-marketing-release","sectorWeight":"financials-broker","retailFavoriteBoost":"crypto-adoption-topic"}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Charles Schwab's 2026 Modern Wealth Survey finds six in 10 cryptocurrency investors expect to add to their holdings over the next 12 months, the highest share of any asset class measured, ahead of ETFs (56%) and stocks (52%).\n\nBroader adoption signals are strong: 21% of Americans own crypto, 47% of investors own it, and among those familiar with it, 52% say it is important or essential to building wealth, with millennials leading ownership at 33%.\n\nBarriers remain around trust and understanding — scams/fraud concerns (48%) and lack of comprehension (39%) top the list — but the data supports Schwab's positioning of digital assets as a complement to traditional portfolios and its push to educate clients.","key_figures":{"customDimensions":{"survey_period":"August 24 to September 17, 2026","survey_sample_size":2000,"americans_owning_crypto":"21%","crypto_viewed_high_risk":"52%","investors_owning_crypto":"47%","millennials_owning_crypto":"33%","crypto_investors_planning_to_add":"60%"}},"named_entities":{"people":[{"name":"Joe Vietri","role":"Head of Digital Assets at Charles Schwab"},{"name":"Hibah Shariff","role":"Director, Corporate Affairs"}],"products":["Modern Wealth Survey"],"companies":[{"name":"Charles Schwab","ticker":"SCHW","relationship":"filer / survey sponsor"},{"name":"Logica Research","relationship":"survey research firm"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-07T13:00:12.404Z","global_importance":10,"audience_relevance":35,"importance_components":{"tickerTier":"large-cap","eventGravity":"annual-survey-marketing-release","sectorWeight":"financials-broker","retailFavoriteBoost":"crypto-adoption-topic"}},"durationMs":6033,"modelName":"glm-5.3-flashx"}}