{"success":true,"data":{"pressRelease":{"id":"163463","rtpr_id":"nGNX6nRlwH-20261007","ticker":"FFLY","exchange":"NASDAQ","all_tickers":["FFLY"],"title":"FireFly Robotics Announces Filing of Registration Statement for Proposed Public Direct Listing of its Common Stock","author":"Globe Newswire","published_at":"2026-10-07T17:48:30.104Z","article_body":"SALT LAKE CITY, Oct. 07, 2026 (GLOBE NEWSWIRE) -- FireFly Robotics, Inc.\n(\"FireFly Robotics\" or the \"Company\") today announced it has publicly filed a\nregistration statement on Form S-1 (the \"Registration Statement\") with the\nU.S. Securities and Exchange Commission (the \"SEC\") relating to a proposed\npublic direct listing of its common stock. FireFly Robotics has applied to\nlist its common stock on the Nasdaq Global Market (“Nasdaq”) under the\nticker symbol “FFLY”.\n\nThe proposed direct listing is expected to occur after the SEC completes its\nreview of the Registration Statement and the Registration Statement is\ndeclared effective and Nasdaq approves the listing, subject to market and\nother conditions. The Registration Statement may be accessed through the SEC's\nwebsite at www.sec.gov. The Company is not selling any shares and will not\nreceive any proceeds in the direct listing.\n\nChardan is serving as financial advisor to the Company in connection with the\nproposed direct listing.\n\nA registration statement relating to these securities has been filed with the\nSEC but has not yet become effective. These securities may not be sold, nor\nmay offers to buy be accepted, prior to the time the registration statement\nbecomes effective. This announcement does not constitute an offer to sell or\nthe solicitation of an offer to buy any securities, nor shall there be any\nsale of these securities in any state or jurisdiction in which such offer,\nsolicitation or sale would be unlawful prior to registration or qualification\nunder the securities laws of any such state or jurisdiction.\n\nAbout FireFly Robotics\n\nFireFly Robotics, Inc. designs and manufactures autonomous, all-electric\nrobotic systems for the world's most demanding turf and grounds environments.\nFounded in 2010 and headquartered in Salt Lake City, Utah, the Company has\nspent more than 15 years advancing from operator-assisted electric harvesting\nequipment to a portfolio of machines capable of perceiving, deciding and\nacting with minimal human oversight. Its Autonomous Mowing Platform (AMP)\nleverages artificial intelligence (AI) and machine learning (ML) to enable\ngolf courses, sports fields, municipalities, and premium turf growers to raise\nquality outcomes while addressing persistent labor constraints. The Company\nchanged its name from FireFly Automatix, Inc. to FireFly Robotics, Inc. in\nJune 2026.\n\nTo learn more, visit https://fireflyautomatix.com/ and follow the Company on\nLinkedIn\n(https://www.globenewswire.com/Tracker?data=zDyAon6LCBQr9S_p1xlECH1qZQetj-bdBMQy5Isp62to7mjuC2jd845lr3INcaSt_WNRGdJl6D_mfwwiw-asdQWCNnZoAKUYsMKPKRuJUpMRmUMtW8afTyEAhXyRci82).\n\nContacts\nInvestor Relations:\nSteven Hooser and John Beisler, Three Part Advisors\nshooser@threepa.com; jbeisler@threepa.com\n\nMedia:\nWendy Aposhian, FireFly Robotics, Inc.\nPR@fireflyautomatix.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5df1a51f-31ed-45b4-9ebc-84fda573783c)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX6nRlwH-20261007","title":"FireFly Robotics Announces Filing of Registration Statement for Proposed Public Direct Listing of its Common Stock","author":"Globe Newswire","ticker":"FFLY","created":"2026-10-07T17:48:30.104Z","tickers":["FFLY"],"exchange":"NASDAQ","article_body":"SALT LAKE CITY, Oct. 07, 2026 (GLOBE NEWSWIRE) -- FireFly Robotics, Inc.\n(\"FireFly Robotics\" or the \"Company\") today announced it has publicly filed a\nregistration statement on Form S-1 (the \"Registration Statement\") with the\nU.S. Securities and Exchange Commission (the \"SEC\") relating to a proposed\npublic direct listing of its common stock. FireFly Robotics has applied to\nlist its common stock on the Nasdaq Global Market (“Nasdaq”) under the\nticker symbol “FFLY”.\n\nThe proposed direct listing is expected to occur after the SEC completes its\nreview of the Registration Statement and the Registration Statement is\ndeclared effective and Nasdaq approves the listing, subject to market and\nother conditions. The Registration Statement may be accessed through the SEC's\nwebsite at www.sec.gov. The Company is not selling any shares and will not\nreceive any proceeds in the direct listing.\n\nChardan is serving as financial advisor to the Company in connection with the\nproposed direct listing.\n\nA registration statement relating to these securities has been filed with the\nSEC but has not yet become effective. These securities may not be sold, nor\nmay offers to buy be accepted, prior to the time the registration statement\nbecomes effective. This announcement does not constitute an offer to sell or\nthe solicitation of an offer to buy any securities, nor shall there be any\nsale of these securities in any state or jurisdiction in which such offer,\nsolicitation or sale would be unlawful prior to registration or qualification\nunder the securities laws of any such state or jurisdiction.\n\nAbout FireFly Robotics\n\nFireFly Robotics, Inc. designs and manufactures autonomous, all-electric\nrobotic systems for the world's most demanding turf and grounds environments.\nFounded in 2010 and headquartered in Salt Lake City, Utah, the Company has\nspent more than 15 years advancing from operator-assisted electric harvesting\nequipment to a portfolio of machines capable of perceiving, deciding and\nacting with minimal human oversight. Its Autonomous Mowing Platform (AMP)\nleverages artificial intelligence (AI) and machine learning (ML) to enable\ngolf courses, sports fields, municipalities, and premium turf growers to raise\nquality outcomes while addressing persistent labor constraints. The Company\nchanged its name from FireFly Automatix, Inc. to FireFly Robotics, Inc. in\nJune 2026.\n\nTo learn more, visit https://fireflyautomatix.com/ and follow the Company on\nLinkedIn\n(https://www.globenewswire.com/Tracker?data=zDyAon6LCBQr9S_p1xlECH1qZQetj-bdBMQy5Isp62to7mjuC2jd845lr3INcaSt_WNRGdJl6D_mfwwiw-asdQWCNnZoAKUYsMKPKRuJUpMRmUMtW8afTyEAhXyRci82).\n\nContacts\nInvestor Relations:\nSteven Hooser and John Beisler, Three Part Advisors\nshooser@threepa.com; jbeisler@threepa.com\n\nMedia:\nWendy Aposhian, FireFly Robotics, Inc.\nPR@fireflyautomatix.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5df1a51f-31ed-45b4-9ebc-84fda573783c)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-07T17:48:30.458116685Z","server_sent_at_ms":1791395310458},"received_at":"2026-10-07T17:48:30.512Z","source_url":null},"analysis":{"id":"151919","press_release_id":"163463","analysis_json":{"industry":{"label":"Machinery","sector":"Industrials"},"redFlags":["Listing remains subject to SEC effectiveness and Nasdaq approval; timing not guaranteed","No proceeds to company; direct listing provides no capital raise"],"eventType":"other","narrative":"FireFly Robotics publicly filed an S-1 registration statement with the SEC for a proposed direct listing of its common stock on the Nasdaq Global Market under ticker FFLY.\n\nThe listing is expected only after SEC effectiveness and Nasdaq approval; the company is not selling shares and will receive no proceeds.\n\nChardan is serving as financial advisor. The Salt Lake City company builds autonomous, all-electric robotic turf equipment, including its AI-driven Autonomous Mowing Platform, and was renamed from FireFly Automatix in June 2026.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"S-1 filed for Nasdaq direct listing of FFLY -- no proceeds, listing still pending SEC and Nasdaq approval."},"keyFigures":{},"quotedText":"The Company is not selling any shares and will not receive any proceeds in the direct listing.","namedEntities":{"people":[{"name":"Steven Hooser","role":"Investor Relations, Three Part Advisors"},{"name":"John Beisler","role":"Investor Relations, Three Part Advisors"},{"name":"Wendy Aposhian","role":"Media contact, FireFly Robotics"}],"products":["Autonomous Mowing Platform (AMP)"],"companies":[{"name":"FireFly Robotics, Inc.","ticker":"FFLY","relationship":"filer"},{"name":"Chardan","relationship":"financial advisor"},{"name":"Nasdaq","relationship":"exchange"},{"name":"U.S. Securities and Exchange Commission","relationship":"regulator"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Procedural step toward a Nasdaq direct listing via S-1 filing. The company sells no shares and receives no proceeds, so near-term financial impact is limited, though listing approval is a milestone for liquidity."},"tickerRelevance":{"others":[],"primary":"FFLY"},"globalImportance":22,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap pre-listing","eventGravity":"procedural S-1 filing for direct listing, no capital raise","issuerAuthored":true}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":2,"narrative":"FireFly Robotics publicly filed an S-1 registration statement with the SEC for a proposed direct listing of its common stock on the Nasdaq Global Market under ticker FFLY.\n\nThe listing is expected only after SEC effectiveness and Nasdaq approval; the company is not selling shares and will receive no proceeds.\n\nChardan is serving as financial advisor. The Salt Lake City company builds autonomous, all-electric robotic turf equipment, including its AI-driven Autonomous Mowing Platform, and was renamed from FireFly Automatix in June 2026.","key_figures":{},"named_entities":{"people":[{"name":"Steven Hooser","role":"Investor Relations, Three Part Advisors"},{"name":"John Beisler","role":"Investor Relations, Three Part Advisors"},{"name":"Wendy Aposhian","role":"Media contact, FireFly Robotics"}],"products":["Autonomous Mowing Platform (AMP)"],"companies":[{"name":"FireFly Robotics, Inc.","ticker":"FFLY","relationship":"filer"},{"name":"Chardan","relationship":"financial advisor"},{"name":"Nasdaq","relationship":"exchange"},{"name":"U.S. Securities and Exchange Commission","relationship":"regulator"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-07T17:48:36.029Z","global_importance":22,"audience_relevance":15,"importance_components":{"tickerTier":"small-cap pre-listing","eventGravity":"procedural S-1 filing for direct listing, no capital raise","issuerAuthored":true}},"durationMs":null,"modelName":"glm-5.3-flashx"}}