{"success":true,"data":{"pressRelease":{"id":"163592","rtpr_id":"nBw4698yda-20261007","ticker":"HIMS","exchange":"NYSE","all_tickers":["HIMS"],"title":"Hims & Hers Names Jon Franklin as Chief Accounting Officer","author":"Business Wire","published_at":"2026-10-07T20:17:00.088Z","article_body":"Hims & Hers Names Jon Franklin as Chief Accounting Officer\n\nCertified Public Accountant and former Rivian corporate controller will lead\nHims & Hers accounting organization as the company expands into new\nspecialties and global markets\n\nHims & Hers Health, Inc. (NYSE: HIMS), the leading global health and\nwellness platform, today announced Jon Franklin has joined the company as\nChief Accounting Officer. Franklin, a CPA with two decades of technical\naccounting experience across public accounting and corporate controllership,\nwill oversee the company’s accounting organization, reporting to Chief\nFinancial Officer Yemi Okupe.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261007133997/en/\n(https://www.businesswire.com/news/home/20261007133997/en/)\n\nCertified Public Accountant and former Rivian corporate controller will lead\nHims & Hers accounting organization as the company expands into new\nspecialties and global markets\n\n\"We're funding today's growth while building the infrastructure for where\nwe're headed, and Jon brings the rigor and judgment to guide our accounting\nfunction through both,\" said Yemi Okupe, Chief Financial Officer. “Jon has\nled accounting teams through rapid transformation, working with a range of\ncompanies in complex, fast-moving environments. He brings breadth and deep\ntechnical expertise to Hims & Hers, and I'm looking forward to working\nalongside him.”\n\nFranklin joins Hims & Hers from Rivian, where he served as Vice President,\nCorporate Controller, responsible for technical accounting, corporate\naccounting, and financial reporting as the company scaled. Before Rivian, he\nspent more than 15 years in PwC’s Assurance division, overseeing audits for\nFortune 500 multinational organizations and emerging companies across consumer\nproducts, technology, and financial services. He holds a Bachelor of Business\nAdministration in Accounting and a Master of Accounting from the University of\nMichigan, and is a Certified Public Accountant in the state of Michigan.\n\nAs Hims & Hers continues to expand access to personalized care to more\npeople around the world, Franklin will help shape the company’s next stage\nof growth, bringing a deep commitment to financial stewardship.\n\n“Hims & Hers is serving millions of customers across a growing range of\nspecialties and markets, and that pace of expansion calls for accounting that\ncan continue to scale with it,” said Franklin. “The team has built a\nstrong foundation that has already carried the company through major\nmilestones. I'm looking forward to working with them and Yemi to build on\nit.”\n\nFranklin succeeds Irene Becklund, who announced her departure in July after\nseven years at the company and who will serve as an advisor to support the\ntransition.\n\nAbout Hims & Hers Health, Inc.\n\nHims & Hers is the leading global health and wellness platform on a\nmission to help the world feel great through the power of better health. We\nbelieve how you feel in your body and mind transforms how you show up in life.\nThat’s why we’re building a future where nothing stands in the way of\nharnessing this power. Hims & Hers normalizes health & wellness\nchallenges—and innovates on their solutions—to make feeling happy and\nhealthy easy to achieve. No two people are the same, so the Company provides\naccess to personalized care designed for results. For more information, please\nvisit www.hims.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hims.com&esheet=54617932&newsitemid=20261007133997&lan=en-US&anchor=www.hims.com&index=1&md5=f0833f1395424be89e71091c62f6e25b)\nand www.forhers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.forhers.com&esheet=54617932&newsitemid=20261007133997&lan=en-US&anchor=www.forhers.com&index=2&md5=b09aca05ee6d60c738d4420124fabd8e)\n.\n\nCautionary Note Regarding Forward-Looking Statements\n\nThis communication includes forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended and Section 21E of the\nSecurities Exchange Act of 1934, as amended. These forward-looking statements\ncan be identified by the use of forward-looking terminology, including the\nwords \"anticipates,\" \"expects,\" \"intends,\" \"plans,\" \"decides,\" \"may,\" \"will,\"\n\"likely,\" \"potential,\" \"future,\" \"over time,\" “soon,” \"coming,\" \"hope,\" or\n\"should,\" or, in each case, their negative or other variations or comparable\nterminology. There can be no assurance that actual results will not materially\ndiffer from expectations. Such statements include, but are not limited to, the\nappointment of Jon Franklin as Chief Accounting Officer, including the\nexpected contributions of his experience and leadership to our accounting\norganization; the anticipated transition of accounting leadership\nresponsibilities from our prior Chief Accounting Officer; and our ability to\nscale our accounting and financial reporting functions to support our\ncontinued growth and expansion into new specialties and global markets. These\nstatements are based on management's current expectations, but actual results\nmay differ materially due to various factors.\n\nForward-looking statements are neither historical facts nor assurances of\nfuture performance. Instead, the forward-looking statements contained in this\ncommunication are based on our current expectations, assumptions and beliefs\nconcerning future developments and their potential effects on us. Future\ndevelopments affecting us may not be those that we have anticipated. These\nforward-looking statements involve a number of risks, uncertainties (some of\nwhich are beyond our control) and other assumptions that may cause actual\nresults or performance to be materially different from those expressed or\nimplied by these forward-looking statements. These risks and uncertainties\ninclude, but are not limited to, our ability to successfully integrate Mr.\nFranklin into our leadership team and to complete the transition of accounting\nleadership responsibilities without disruption; our ability to scale our\naccounting, financial reporting and related control functions to support the\ngrowth of our business, including as we expand into new specialties and\ninternational markets; and our ability to realize the anticipated benefits of\nthis leadership appointment, and other factors described in the Risk Factors\nand other sections of our most recently filed Quarterly Report on Form 10-Q,\nour most recently filed Annual Report on Form 10-K, and other current and\nperiodic reports we file from time to time with the Securities and Exchange\nCommission.\n\nShould one or more of these risks or uncertainties materialize, or should any\nof our assumptions prove incorrect, actual results may vary in material\nrespects from those projected in these forward-looking statements. The\nforward-looking statements contained in this communication are made only as of\nOctober 7, 2026. We undertake no obligation (and expressly disclaim any\nobligation) to update or revise any forward-looking statements, or to update\nthe reasons actual results could differ materially from those anticipated in\nthe forward-looking statements, whether as a result of new information, future\nevents or otherwise, except as may be required under applicable securities\nlaws. By their nature, forward-looking statements involve risks and\nuncertainties because they relate to events and depend on circumstances that\nmay or may not occur in the future. We caution you that forward-looking\nstatements are not guarantees of future performance and that our actual\nresults may differ materially from those made in or suggested by the\nforward-looking statements contained in this communication.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261007133997/en/\n(https://www.businesswire.com/news/home/20261007133997/en/)\n\nPress Contact \n\nJillian Kight\n\npress@forhims.com (mailto:press@forhims.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw4698yda-20261007","title":"Hims & Hers Names Jon Franklin as Chief Accounting Officer","author":"Business Wire","ticker":"HIMS","created":"2026-10-07T20:17:00.088Z","tickers":["HIMS"],"exchange":"NYSE","article_body":"Hims & Hers Names Jon Franklin as Chief Accounting Officer\n\nCertified Public Accountant and former Rivian corporate controller will lead\nHims & Hers accounting organization as the company expands into new\nspecialties and global markets\n\nHims & Hers Health, Inc. (NYSE: HIMS), the leading global health and\nwellness platform, today announced Jon Franklin has joined the company as\nChief Accounting Officer. Franklin, a CPA with two decades of technical\naccounting experience across public accounting and corporate controllership,\nwill oversee the company’s accounting organization, reporting to Chief\nFinancial Officer Yemi Okupe.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261007133997/en/\n(https://www.businesswire.com/news/home/20261007133997/en/)\n\nCertified Public Accountant and former Rivian corporate controller will lead\nHims & Hers accounting organization as the company expands into new\nspecialties and global markets\n\n\"We're funding today's growth while building the infrastructure for where\nwe're headed, and Jon brings the rigor and judgment to guide our accounting\nfunction through both,\" said Yemi Okupe, Chief Financial Officer. “Jon has\nled accounting teams through rapid transformation, working with a range of\ncompanies in complex, fast-moving environments. He brings breadth and deep\ntechnical expertise to Hims & Hers, and I'm looking forward to working\nalongside him.”\n\nFranklin joins Hims & Hers from Rivian, where he served as Vice President,\nCorporate Controller, responsible for technical accounting, corporate\naccounting, and financial reporting as the company scaled. Before Rivian, he\nspent more than 15 years in PwC’s Assurance division, overseeing audits for\nFortune 500 multinational organizations and emerging companies across consumer\nproducts, technology, and financial services. He holds a Bachelor of Business\nAdministration in Accounting and a Master of Accounting from the University of\nMichigan, and is a Certified Public Accountant in the state of Michigan.\n\nAs Hims & Hers continues to expand access to personalized care to more\npeople around the world, Franklin will help shape the company’s next stage\nof growth, bringing a deep commitment to financial stewardship.\n\n“Hims & Hers is serving millions of customers across a growing range of\nspecialties and markets, and that pace of expansion calls for accounting that\ncan continue to scale with it,” said Franklin. “The team has built a\nstrong foundation that has already carried the company through major\nmilestones. I'm looking forward to working with them and Yemi to build on\nit.”\n\nFranklin succeeds Irene Becklund, who announced her departure in July after\nseven years at the company and who will serve as an advisor to support the\ntransition.\n\nAbout Hims & Hers Health, Inc.\n\nHims & Hers is the leading global health and wellness platform on a\nmission to help the world feel great through the power of better health. We\nbelieve how you feel in your body and mind transforms how you show up in life.\nThat’s why we’re building a future where nothing stands in the way of\nharnessing this power. Hims & Hers normalizes health & wellness\nchallenges—and innovates on their solutions—to make feeling happy and\nhealthy easy to achieve. No two people are the same, so the Company provides\naccess to personalized care designed for results. For more information, please\nvisit www.hims.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hims.com&esheet=54617932&newsitemid=20261007133997&lan=en-US&anchor=www.hims.com&index=1&md5=f0833f1395424be89e71091c62f6e25b)\nand www.forhers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.forhers.com&esheet=54617932&newsitemid=20261007133997&lan=en-US&anchor=www.forhers.com&index=2&md5=b09aca05ee6d60c738d4420124fabd8e)\n.\n\nCautionary Note Regarding Forward-Looking Statements\n\nThis communication includes forward-looking statements within the meaning of\nSection 27A of the Securities Act of 1933, as amended and Section 21E of the\nSecurities Exchange Act of 1934, as amended. These forward-looking statements\ncan be identified by the use of forward-looking terminology, including the\nwords \"anticipates,\" \"expects,\" \"intends,\" \"plans,\" \"decides,\" \"may,\" \"will,\"\n\"likely,\" \"potential,\" \"future,\" \"over time,\" “soon,” \"coming,\" \"hope,\" or\n\"should,\" or, in each case, their negative or other variations or comparable\nterminology. There can be no assurance that actual results will not materially\ndiffer from expectations. Such statements include, but are not limited to, the\nappointment of Jon Franklin as Chief Accounting Officer, including the\nexpected contributions of his experience and leadership to our accounting\norganization; the anticipated transition of accounting leadership\nresponsibilities from our prior Chief Accounting Officer; and our ability to\nscale our accounting and financial reporting functions to support our\ncontinued growth and expansion into new specialties and global markets. These\nstatements are based on management's current expectations, but actual results\nmay differ materially due to various factors.\n\nForward-looking statements are neither historical facts nor assurances of\nfuture performance. Instead, the forward-looking statements contained in this\ncommunication are based on our current expectations, assumptions and beliefs\nconcerning future developments and their potential effects on us. Future\ndevelopments affecting us may not be those that we have anticipated. These\nforward-looking statements involve a number of risks, uncertainties (some of\nwhich are beyond our control) and other assumptions that may cause actual\nresults or performance to be materially different from those expressed or\nimplied by these forward-looking statements. These risks and uncertainties\ninclude, but are not limited to, our ability to successfully integrate Mr.\nFranklin into our leadership team and to complete the transition of accounting\nleadership responsibilities without disruption; our ability to scale our\naccounting, financial reporting and related control functions to support the\ngrowth of our business, including as we expand into new specialties and\ninternational markets; and our ability to realize the anticipated benefits of\nthis leadership appointment, and other factors described in the Risk Factors\nand other sections of our most recently filed Quarterly Report on Form 10-Q,\nour most recently filed Annual Report on Form 10-K, and other current and\nperiodic reports we file from time to time with the Securities and Exchange\nCommission.\n\nShould one or more of these risks or uncertainties materialize, or should any\nof our assumptions prove incorrect, actual results may vary in material\nrespects from those projected in these forward-looking statements. The\nforward-looking statements contained in this communication are made only as of\nOctober 7, 2026. We undertake no obligation (and expressly disclaim any\nobligation) to update or revise any forward-looking statements, or to update\nthe reasons actual results could differ materially from those anticipated in\nthe forward-looking statements, whether as a result of new information, future\nevents or otherwise, except as may be required under applicable securities\nlaws. By their nature, forward-looking statements involve risks and\nuncertainties because they relate to events and depend on circumstances that\nmay or may not occur in the future. We caution you that forward-looking\nstatements are not guarantees of future performance and that our actual\nresults may differ materially from those made in or suggested by the\nforward-looking statements contained in this communication.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261007133997/en/\n(https://www.businesswire.com/news/home/20261007133997/en/)\n\nPress Contact \n\nJillian Kight\n\npress@forhims.com (mailto:press@forhims.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-07T20:17:00.136148573Z","server_sent_at_ms":1791404220136},"received_at":"2026-10-07T20:17:00.187Z","source_url":"https://www.businesswire.com/news/home/20261007133997/en/"},"analysis":{"id":"152045","press_release_id":"163592","analysis_json":{"industry":{"label":"Health Care Providers & Services","sector":"Health Care"},"redFlags":["accounting leadership transition follows July departure of prior CAO Irene Becklund"],"eventType":"executive_change","narrative":"Hims & Hers appointed Jon Franklin as Chief Accounting Officer, filling the role after Irene Becklund announced her departure in July following seven years at the company.\n\nFranklin was previously Vice President, Corporate Controller at Rivian and spent more than 15 years in PwC's Assurance division; he will report to CFO Yemi Okupe.\n\nThe hire supports the company's expansion into new specialties and global markets, with Becklund staying on as an advisor during the transition.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Credible accounting hire (ex-Rivian controller, PwC veteran) fills CAO vacancy at HIMS ahead of international expansion."},"keyFigures":{},"quotedText":"We're funding today's growth while building the infrastructure for where we're headed, and Jon brings the rigor and judgment to guide our accounting function through both","namedEntities":{"people":[{"name":"Jon Franklin","role":"Chief Accounting Officer (incoming)"},{"name":"Yemi Okupe","role":"CFO"},{"name":"Irene Becklund","role":"former Chief Accounting Officer, departing; transition advisor"}],"products":[],"companies":[{"name":"Hims & Hers Health, Inc.","ticker":"HIMS"},{"name":"Rivian","relationship":"Franklin's prior employer"},{"name":"PwC","relationship":"Franklin's prior employer"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Routine appointment of a Chief Accounting Officer to fill a seat vacated in July. An experienced hire (ex-Rivian controller, 15+ years at PwC) is mildly reassuring but not market-moving; the CAO departure was previously announced."},"tickerRelevance":{"others":[],"primary":"HIMS"},"globalImportance":18,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"roleLevel":"chief accounting officer","tickerTier":"mid-cap retail favorite","eventGravity":"routine executive appointment (non-CEO)","retailFavoriteBoost":true}},"event_type":"executive_change","event_type_secondary":null,"sentiment":"neutral","material_impact_score":2,"narrative":"Hims & Hers appointed Jon Franklin as Chief Accounting Officer, filling the role after Irene Becklund announced her departure in July following seven years at the company.\n\nFranklin was previously Vice President, Corporate Controller at Rivian and spent more than 15 years in PwC's Assurance division; he will report to CFO Yemi Okupe.\n\nThe hire supports the company's expansion into new specialties and global markets, with Becklund staying on as an advisor during the transition.","key_figures":{},"named_entities":{"people":[{"name":"Jon Franklin","role":"Chief Accounting Officer (incoming)"},{"name":"Yemi Okupe","role":"CFO"},{"name":"Irene Becklund","role":"former Chief Accounting Officer, departing; transition advisor"}],"products":[],"companies":[{"name":"Hims & Hers Health, Inc.","ticker":"HIMS"},{"name":"Rivian","relationship":"Franklin's prior employer"},{"name":"PwC","relationship":"Franklin's prior employer"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-07T20:17:05.970Z","global_importance":18,"audience_relevance":35,"importance_components":{"roleLevel":"chief accounting officer","tickerTier":"mid-cap retail favorite","eventGravity":"routine executive appointment (non-CEO)","retailFavoriteBoost":true}},"durationMs":4652,"modelName":"glm-5.3-flashx"}}