{"success":true,"data":{"pressRelease":{"id":"164910","rtpr_id":"nPn5T350Ga-20261008","ticker":"EFX","exchange":"NYSE","all_tickers":["EFX"],"title":"Equifax Reports Accelerated Adoption of VantageScore® 4.0 Across the Mortgage Industry","author":"PR Newswire","published_at":"2026-10-08T20:40:00.092Z","article_body":"Equifax Reports Accelerated Adoption of VantageScore® 4.0 Across the Mortgage Industry\nPR Newswire\n\nATLANTA, Oct. 8, 2026\n\nNearly 2,000 Mortgage Lenders Implementing Modern, Alternative Data-Driven\nScoring Model; Equifax Extends $1 VantageScore 4.0 Pricing through the End of\n2028 to Drive Industry Adoption, Homeownership Affordability, and Cost Savings\n\n * Nearly 2,000 mortgage lenders and resellers are taking advantage of the\nEquifax offer of free VantageScore® 4.0 credit scores with paid legacy\nscores, and more than 165 lenders are exclusively using VantageScore 4.0 at\nthe $1 price for certain types of loans.\n * Equifax maintains $1 VantageScore 4.0 mortgage credit score pricing through\nthe end of 2028 to expand industry adoption, reduce loan acquisition costs,\nand drive potential $1 billion in industry cost savings.\n * Equifax continues to enhance the value of mortgage solutions by delivering The\nWork Number® Report Indicator and additional alternative data including\ntelco, pay TV and utilities attributes alongside the Equifax mortgage credit\nreport at no additional cost.\nATLANTA, Oct. 8, 2026 /PRNewswire/ -- Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=3028877591&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are&a=Equifax)\n® (NYSE: EFX) today announced a significant milestone in mortgage scoring\nmodernization, with nearly 2,000 lenders taking advantage of free\nVantageScore® 4.0 credit scores with paid legacy scores from April 2026\nthrough September 2026, including a 230% increase in VantageScore 4.0 credit\nscores pulled between April 2026 and August 2026 for mortgages. This\naccelerated mortgage lender adoption follows Federal Housing Finance Agency\n(FHFA) approval of VantageScore 4.0 for use in Fannie Mae and Freddie Mac\nmortgages. Mortgage lenders are rapidly embracing this modern scoring model\nand Fair Credit Reporting Act (FCRA) governed alternative data not included in\ntraditional credit reports to expand access to credit and drive housing\naffordability for millions of Americans.\n\n\"Our AI technology helps borrowers see their best loan options in minutes.\nWith lenders now able to choose their credit score model, we added\nVantageScore 4.0 as one of the scoring models we use, giving us more\nflexibility in how we evaluate applicants, while keeping the experience quick\nand easy,\" said Magesh Sarma, Chief Operating Officer, AmeriSave Mortgage\nCorporation.\n\nEquifax is maintaining $1 VantageScore 4.0 mortgage credit score pricing\nthrough the end of 2028 to expand adoption, reduce loan acquisition costs, and\ndrive a potential $1 billion in cost savings for the industry and\nconsumers from the cost difference among score providers.\n\n\"The landmark decision by FHFA Director William Pulte and Housing and Urban\nDevelopment Secretary Scott Turner to open VantageScore 4.0 for use across\nboth conventional and FHA-insured loans has advanced homebuying into a new era\nof credit scoring competition that drives greater performance and cost savings\nfor both lenders and consumers,\" said Mark W. Begor, CEO of Equifax. \"We are\nseeing strong momentum across the mortgage sector as lenders rapidly adopt\nVantageScore 4.0 to drive better decisioning and expand access to credit.\"\n\nMore data drives better decisions\nVantageScore 4.0 utilizes up to 24 months of trended data and incorporates\nalternative data, such as rental, utility, and telco payment histories,\nproviding lenders with a more comprehensive view of borrower creditworthiness\nwithout adding additional risk. The model provides deeper financial insights\nthat can deliver a 20% lift in originations and generate credit scores for\nconsumers with thin credit files.\n\n\"The strong industry adoption has been driven by years of preparation by our\nteams to ensure that VantageScore 4.0 could be accessible to all lenders,\nallowing them to effectively test and evaluate the score through their\nprocesses,\" said Joel Rickman, General Manager and SVP of U.S. Mortgage and\nVerification Services at Equifax. \"Equifax is deeply committed to supporting\nthe mortgage industry and the consumers we serve, especially as we navigate\nthe most difficult mortgage market in decades. We view our role in expanding\nhomeownership as a vital responsibility while delivering significant savings\nto consumers and the mortgage industry.\"\n\nEquifax remains the only Nationwide Consumer Reporting Agency to provide\nalternative data insights - such as payment histories for telco, pay TV, and\nutilities - alongside tri-merge consumer credit reports for the mortgage\nmarket at no additional cost to lenders. Equifax also empowers lenders with\nearly access to an employment indicator through its suite of The Work Number®\nReport Indicator solutions at no additional cost including:\n\n * The Work Number® Report Indicator for Mortgage: Streamlines underwriting\nworkflows by providing an indicator of whether data from The Work Number is\navailable on the applicant\nFor more information about Equifax mortgage solutions and VantageScore 4.0,\nplease visit our website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=1906693588&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Fvantagescore-for-mortgage%2F&a=visit+our+website)\n.\n\nABOUT EQUIFAX INC.\nAt Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=2939569354&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax)\n (NYSE: EFX), we believe knowledge drives progress. As a global data,\nanalytics, and technology company, we play an essential role in the global\neconomy by helping financial institutions, companies, employers, and\ngovernment agencies make critical decisions with greater confidence. Our\nunique blend of differentiated data, analytics, and cloud technology drives\ninsights to power decisions to move people forward. Headquartered in Atlanta\nand supported by nearly 15,000 employees worldwide, Equifax operates or has\ninvestments in 24 countries in North America, Central and South America,\nEurope, and the Asia Pacific region. For more information, visit Equifax.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=2554605447&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax.com)\n.\n\nFOR MORE INFORMATION:\nTiffany Smith for Equifax\nmediainquiries@equifax.com (mailto:mediainquiries@equifax.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/equifax-reports-accelerated-adoption-of-vantagescore-4-0-across-the-mortgage-industry-302902982.html\n(https://www.prnewswire.com/news-releases/equifax-reports-accelerated-adoption-of-vantagescore-4-0-across-the-mortgage-industry-302902982.html)\n\nSOURCE Equifax Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS395423/Equifax_Logo_jpg-Logo.jpg?id=OA2995443\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5T350Ga-20261008","title":"Equifax Reports Accelerated Adoption of VantageScore® 4.0 Across the Mortgage Industry","author":"PR Newswire","ticker":"EFX","created":"2026-10-08T20:40:00.092Z","tickers":["EFX"],"exchange":"NYSE","article_body":"Equifax Reports Accelerated Adoption of VantageScore® 4.0 Across the Mortgage Industry\nPR Newswire\n\nATLANTA, Oct. 8, 2026\n\nNearly 2,000 Mortgage Lenders Implementing Modern, Alternative Data-Driven\nScoring Model; Equifax Extends $1 VantageScore 4.0 Pricing through the End of\n2028 to Drive Industry Adoption, Homeownership Affordability, and Cost Savings\n\n * Nearly 2,000 mortgage lenders and resellers are taking advantage of the\nEquifax offer of free VantageScore® 4.0 credit scores with paid legacy\nscores, and more than 165 lenders are exclusively using VantageScore 4.0 at\nthe $1 price for certain types of loans.\n * Equifax maintains $1 VantageScore 4.0 mortgage credit score pricing through\nthe end of 2028 to expand industry adoption, reduce loan acquisition costs,\nand drive potential $1 billion in industry cost savings.\n * Equifax continues to enhance the value of mortgage solutions by delivering The\nWork Number® Report Indicator and additional alternative data including\ntelco, pay TV and utilities attributes alongside the Equifax mortgage credit\nreport at no additional cost.\nATLANTA, Oct. 8, 2026 /PRNewswire/ -- Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=3028877591&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are&a=Equifax)\n® (NYSE: EFX) today announced a significant milestone in mortgage scoring\nmodernization, with nearly 2,000 lenders taking advantage of free\nVantageScore® 4.0 credit scores with paid legacy scores from April 2026\nthrough September 2026, including a 230% increase in VantageScore 4.0 credit\nscores pulled between April 2026 and August 2026 for mortgages. This\naccelerated mortgage lender adoption follows Federal Housing Finance Agency\n(FHFA) approval of VantageScore 4.0 for use in Fannie Mae and Freddie Mac\nmortgages. Mortgage lenders are rapidly embracing this modern scoring model\nand Fair Credit Reporting Act (FCRA) governed alternative data not included in\ntraditional credit reports to expand access to credit and drive housing\naffordability for millions of Americans.\n\n\"Our AI technology helps borrowers see their best loan options in minutes.\nWith lenders now able to choose their credit score model, we added\nVantageScore 4.0 as one of the scoring models we use, giving us more\nflexibility in how we evaluate applicants, while keeping the experience quick\nand easy,\" said Magesh Sarma, Chief Operating Officer, AmeriSave Mortgage\nCorporation.\n\nEquifax is maintaining $1 VantageScore 4.0 mortgage credit score pricing\nthrough the end of 2028 to expand adoption, reduce loan acquisition costs, and\ndrive a potential $1 billion in cost savings for the industry and\nconsumers from the cost difference among score providers.\n\n\"The landmark decision by FHFA Director William Pulte and Housing and Urban\nDevelopment Secretary Scott Turner to open VantageScore 4.0 for use across\nboth conventional and FHA-insured loans has advanced homebuying into a new era\nof credit scoring competition that drives greater performance and cost savings\nfor both lenders and consumers,\" said Mark W. Begor, CEO of Equifax. \"We are\nseeing strong momentum across the mortgage sector as lenders rapidly adopt\nVantageScore 4.0 to drive better decisioning and expand access to credit.\"\n\nMore data drives better decisions\nVantageScore 4.0 utilizes up to 24 months of trended data and incorporates\nalternative data, such as rental, utility, and telco payment histories,\nproviding lenders with a more comprehensive view of borrower creditworthiness\nwithout adding additional risk. The model provides deeper financial insights\nthat can deliver a 20% lift in originations and generate credit scores for\nconsumers with thin credit files.\n\n\"The strong industry adoption has been driven by years of preparation by our\nteams to ensure that VantageScore 4.0 could be accessible to all lenders,\nallowing them to effectively test and evaluate the score through their\nprocesses,\" said Joel Rickman, General Manager and SVP of U.S. Mortgage and\nVerification Services at Equifax. \"Equifax is deeply committed to supporting\nthe mortgage industry and the consumers we serve, especially as we navigate\nthe most difficult mortgage market in decades. We view our role in expanding\nhomeownership as a vital responsibility while delivering significant savings\nto consumers and the mortgage industry.\"\n\nEquifax remains the only Nationwide Consumer Reporting Agency to provide\nalternative data insights - such as payment histories for telco, pay TV, and\nutilities - alongside tri-merge consumer credit reports for the mortgage\nmarket at no additional cost to lenders. Equifax also empowers lenders with\nearly access to an employment indicator through its suite of The Work Number®\nReport Indicator solutions at no additional cost including:\n\n * The Work Number® Report Indicator for Mortgage: Streamlines underwriting\nworkflows by providing an indicator of whether data from The Work Number is\navailable on the applicant\nFor more information about Equifax mortgage solutions and VantageScore 4.0,\nplease visit our website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=1906693588&u=https%3A%2F%2Fwww.equifax.com%2Fbusiness%2Fproduct%2Fvantagescore-for-mortgage%2F&a=visit+our+website)\n.\n\nABOUT EQUIFAX INC.\nAt Equifax\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=2939569354&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax)\n (NYSE: EFX), we believe knowledge drives progress. As a global data,\nanalytics, and technology company, we play an essential role in the global\neconomy by helping financial institutions, companies, employers, and\ngovernment agencies make critical decisions with greater confidence. Our\nunique blend of differentiated data, analytics, and cloud technology drives\ninsights to power decisions to move people forward. Headquartered in Atlanta\nand supported by nearly 15,000 employees worldwide, Equifax operates or has\ninvestments in 24 countries in North America, Central and South America,\nEurope, and the Asia Pacific region. For more information, visit Equifax.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793073-1&h=2554605447&u=https%3A%2F%2Fwww.equifax.com%2Fabout-equifax%2Fwho-we-are%2F&a=Equifax.com)\n.\n\nFOR MORE INFORMATION:\nTiffany Smith for Equifax\nmediainquiries@equifax.com (mailto:mediainquiries@equifax.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/equifax-reports-accelerated-adoption-of-vantagescore-4-0-across-the-mortgage-industry-302902982.html\n(https://www.prnewswire.com/news-releases/equifax-reports-accelerated-adoption-of-vantagescore-4-0-across-the-mortgage-industry-302902982.html)\n\nSOURCE Equifax Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS395423/Equifax_Logo_jpg-Logo.jpg?id=OA2995443\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-08T20:40:00.14747295Z","server_sent_at_ms":1791492000147},"received_at":"2026-10-08T20:40:00.199Z","source_url":"https://www.prnewswire.com/news-releases/equifax-reports-accelerated-adoption-of-vantagescore-4-0-across-the-mortgage-industry-302902982.html"},"analysis":{"id":"153314","press_release_id":"164910","analysis_json":{"industry":{"label":"Research & Consulting Services","sector":"Industrials"},"redFlags":["$1 score pricing locked through 2028 implies mortgage scoring revenue/margin pressure","credit-score competition opened by FHFA decision commoditizes mortgage scores"],"eventType":"operations_update","narrative":"Equifax reported accelerated adoption of VantageScore 4.0 in mortgage, with nearly 2,000 lenders taking free scores alongside paid legacy scores and a 230% jump in VantageScore 4.0 mortgage pulls from April to August 2026.\n\nThe company extended $1 VantageScore 4.0 mortgage pricing through the end of 2028, citing a potential $1 billion in industry-wide cost savings, following FHFA approval of the score for Fannie Mae and Freddie Mac loans.\n\nAdoption momentum supports Equifax's mortgage data franchise, but the $1 price point underscores competitive pricing pressure on credit-score revenue in the mortgage channel.","sentiment":"mixed","agentHooks":{"shouldPost":false,"suggestedAngle":"VantageScore 4.0 adoption surging at Equifax, but $1 pricing through 2028 highlights score-price competition in mortgage."},"keyFigures":{"customDimensions":{"pricing":"$1 per VantageScore 4.0 mortgage credit score through end of 2028","lenders_adopting":"nearly 2,000","origination_lift":"20% lift in originations","score_pull_growth":"230% increase in VantageScore 4.0 mortgage pulls between April 2026 and August 2026","lenders_exclusive_v4":"more than 165","potential_industry_savings":"$1 billion"}},"quotedText":"We are seeing strong momentum across the mortgage sector as lenders rapidly adopt VantageScore 4.0 to drive better decisioning and expand access to credit.","namedEntities":{"people":[{"name":"Mark W. Begor","role":"CEO of Equifax"},{"name":"Joel Rickman","role":"GM and SVP of U.S. Mortgage and Verification Services, Equifax"},{"name":"Magesh Sarma","role":"COO, AmeriSave Mortgage Corporation"},{"name":"William Pulte","role":"FHFA Director"},{"name":"Scott Turner","role":"HUD Secretary"}],"products":["VantageScore 4.0","The Work Number Report Indicator","Equifax mortgage credit report"],"companies":[{"name":"Equifax Inc.","ticker":"EFX","relationship":"filer"},{"name":"AmeriSave Mortgage Corporation","relationship":"customer"},{"name":"Federal Housing Finance Agency (FHFA)","relationship":"regulator"},{"name":"Fannie Mae","relationship":"government-sponsored enterprise"},{"name":"Freddie Mac","relationship":"government-sponsored enterprise"}],"dollarAmounts":[{"amount":"$1","context":"VantageScore 4.0 mortgage credit score pricing through end of 2028"},{"amount":"$1 billion","context":"potential industry and consumer cost savings from score price competition"}]},"materialImpact":{"score":2,"reasoning":"Issuer operational update on VantageScore 4.0 mortgage adoption (~2,000 lenders) with pricing of $1 per score extended through 2028. Volume momentum is positive, but the $1 pricing point and competition with legacy scores implies margin/pricing pressure in the mortgage business, and no revenue figures are disclosed."},"tickerRelevance":{"others":[],"primary":"EFX"},"globalImportance":30,"audienceRelevance":35,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap S&P 500","eventGravity":"operational update, no financials","issuerAuthored":true,"pricingPressureSignal":true}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"mixed","material_impact_score":2,"narrative":"Equifax reported accelerated adoption of VantageScore 4.0 in mortgage, with nearly 2,000 lenders taking free scores alongside paid legacy scores and a 230% jump in VantageScore 4.0 mortgage pulls from April to August 2026.\n\nThe company extended $1 VantageScore 4.0 mortgage pricing through the end of 2028, citing a potential $1 billion in industry-wide cost savings, following FHFA approval of the score for Fannie Mae and Freddie Mac loans.\n\nAdoption momentum supports Equifax's mortgage data franchise, but the $1 price point underscores competitive pricing pressure on credit-score revenue in the mortgage channel.","key_figures":{"customDimensions":{"pricing":"$1 per VantageScore 4.0 mortgage credit score through end of 2028","lenders_adopting":"nearly 2,000","origination_lift":"20% lift in originations","score_pull_growth":"230% increase in VantageScore 4.0 mortgage pulls between April 2026 and August 2026","lenders_exclusive_v4":"more than 165","potential_industry_savings":"$1 billion"}},"named_entities":{"people":[{"name":"Mark W. Begor","role":"CEO of Equifax"},{"name":"Joel Rickman","role":"GM and SVP of U.S. Mortgage and Verification Services, Equifax"},{"name":"Magesh Sarma","role":"COO, AmeriSave Mortgage Corporation"},{"name":"William Pulte","role":"FHFA Director"},{"name":"Scott Turner","role":"HUD Secretary"}],"products":["VantageScore 4.0","The Work Number Report Indicator","Equifax mortgage credit report"],"companies":[{"name":"Equifax Inc.","ticker":"EFX","relationship":"filer"},{"name":"AmeriSave Mortgage Corporation","relationship":"customer"},{"name":"Federal Housing Finance Agency (FHFA)","relationship":"regulator"},{"name":"Fannie Mae","relationship":"government-sponsored enterprise"},{"name":"Freddie Mac","relationship":"government-sponsored enterprise"}],"dollarAmounts":[{"amount":"$1","context":"VantageScore 4.0 mortgage credit score pricing through end of 2028"},{"amount":"$1 billion","context":"potential industry and consumer cost savings from score price competition"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-08T20:40:07.491Z","global_importance":30,"audience_relevance":35,"importance_components":{"tickerTier":"large-cap S&P 500","eventGravity":"operational update, no financials","issuerAuthored":true,"pricingPressureSignal":true}},"durationMs":7269,"modelName":"glm-5.3-flashx"}}