{"success":true,"data":{"pressRelease":{"id":"165015","rtpr_id":"nBw6qwwh0a-20261009","ticker":"ELF","exchange":"NYSE","all_tickers":["ELF"],"title":"e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency","author":"Business Wire","published_at":"2026-10-09T04:01:00.090Z","article_body":"e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in\nevery e.l.f.ing mist-mergency\n\nHumorous brand awareness campaign with an e.l.f. twist spotlights Save Your\ne.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond\n\ne.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community\nmist-mergencies in an all-new brand awareness campaign that highlights\neveryday stressors – and how to help soothe them. Spotlighting e.l.f.\nSKIN’s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led\nspot, actress Samantha Hanratty from “Yellowjackets” alongside music\nexecutive and creator Carter Gregory turns ‘ugh’ to ‘ahh.’\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261008906886/en/\n(https://www.businesswire.com/news/home/20261008906886/en/)\n\ne.l.f. SKIN answers community mist-mergencies in a new campaign that\nhighlights everyday stressors – and how to help soothe them.\n\nFrom obnoxious gym rats, irritating car alarms and unnecessary long lines,\njust a spritz of e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist saves the\nday! The campaign brings an e.l.f. twist with a wink and nod to the daily\nexperiences of every eye, lip and face.\n\n78% of Gen Z agrees that their stress levels affect their skin, including\ndullness*.\n\ne.l.f. SKIN’s ultra-fine, derm-developed Save Your e.l.f. Hypochlorous Mist\nhelps soothe and purify skin while you’re in the trenches. Formulated with\nhypochlorous acid for blemish-prone skin, it calms sensitive skin and reduces\nvisible redness. It’s the take-anywhere skin savior.\n\nThe award-winning e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist results speak\nfor themselves**:\n\n\n * 96% agreed skin looked less red after two weeks\n\n * 93% agreed they use this mist all day, every day\n\n * 90% agreed the mist makes skin look less stressed after two weeks\n\n * 90% agreed it was a “mist-have” during a skinmergency\n\n“We saw a cultural moment to meet our community where they are: in the\ntrenches of everyday life. Showing up with humor, relatability and an OMG\nprice is how we are taking insights into action,” said Renee Fuller, Vice\nPresident of e.l.f. SKIN. “Stress is a culprit behind numerous skin\nconcerns, and our community wanted a product that can be easy to use in any\nsituation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.”\n\nThe campaign goes live on October 9, 2026, across e.l.f. SKIN channels\nincluding YouTube, TikTok and Instagram. e.l.f. SKIN’s Save Your e.l.f.\nHypochlorous Mist is available at elfskin.com for $12.\n\nThe campaign was developed in-house by e.l.f. Made, e.l.f.’s entertainment\narm, and concepted in partnership with eGen. e.l.f.  tapped Tim Wilkime and\nRuckus Films to produce. Wilkime, who is most notably known for his work\ndirecting digital shorts and sketches for “Saturday Night Live,” directed\nthe campaign.\n\nWatch the campaign video here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FrdgLEjYmxbY&esheet=54618752&newsitemid=20261008906886&lan=en-US&anchor=here&index=1&md5=c0f326b014ec86caf247e07da26db313)\n.\n\n* Mintel, Facial Skincare – US, 2024\n\n**Results based on a 6-week consumer perception study conducted independently.\n\nAbout e.l.f. Brands\n\ne.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics,\ne.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of\nbeauty accessible and a purpose to make the world a better place for every\neye, lip and face. Purpose led and results driven, e.l.f. Beauty is a\ndifferent kind of company that disrupts norms, shapes culture and connects\ncommunities through positivity, inclusivity and accessibility. As a bold\ndisruptor with a kind heart, e.l.f. Brands' superpowers are delivering\nuniversally appealing, premium-quality products at affordable prices that are\nvegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as\ncruelty-free. e.l.f. Brands are proud to have products made in Fair Trade\nCertified™ facilities. Learn more at www.elfcosmetics.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.elfcosmetics.com%2F&esheet=54618752&newsitemid=20261008906886&lan=en-US&anchor=www.elfcosmetics.com&index=2&md5=849231477505a406b4b539fbfe12202c)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261008906886/en/\n(https://www.businesswire.com/news/home/20261008906886/en/)\n\nMedia Contact\n\nJen Budres‑Tani\n\njbudres@elfbeauty.com (mailto:jbudres@elfbeauty.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw6qwwh0a-20261009","title":"e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency","author":"Business Wire","ticker":"ELF","created":"2026-10-09T04:01:00.090Z","tickers":["ELF"],"exchange":"NYSE","article_body":"e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in\nevery e.l.f.ing mist-mergency\n\nHumorous brand awareness campaign with an e.l.f. twist spotlights Save Your\ne.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond\n\ne.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community\nmist-mergencies in an all-new brand awareness campaign that highlights\neveryday stressors – and how to help soothe them. Spotlighting e.l.f.\nSKIN’s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led\nspot, actress Samantha Hanratty from “Yellowjackets” alongside music\nexecutive and creator Carter Gregory turns ‘ugh’ to ‘ahh.’\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261008906886/en/\n(https://www.businesswire.com/news/home/20261008906886/en/)\n\ne.l.f. SKIN answers community mist-mergencies in a new campaign that\nhighlights everyday stressors – and how to help soothe them.\n\nFrom obnoxious gym rats, irritating car alarms and unnecessary long lines,\njust a spritz of e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist saves the\nday! The campaign brings an e.l.f. twist with a wink and nod to the daily\nexperiences of every eye, lip and face.\n\n78% of Gen Z agrees that their stress levels affect their skin, including\ndullness*.\n\ne.l.f. SKIN’s ultra-fine, derm-developed Save Your e.l.f. Hypochlorous Mist\nhelps soothe and purify skin while you’re in the trenches. Formulated with\nhypochlorous acid for blemish-prone skin, it calms sensitive skin and reduces\nvisible redness. It’s the take-anywhere skin savior.\n\nThe award-winning e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist results speak\nfor themselves**:\n\n\n * 96% agreed skin looked less red after two weeks\n\n * 93% agreed they use this mist all day, every day\n\n * 90% agreed the mist makes skin look less stressed after two weeks\n\n * 90% agreed it was a “mist-have” during a skinmergency\n\n“We saw a cultural moment to meet our community where they are: in the\ntrenches of everyday life. Showing up with humor, relatability and an OMG\nprice is how we are taking insights into action,” said Renee Fuller, Vice\nPresident of e.l.f. SKIN. “Stress is a culprit behind numerous skin\nconcerns, and our community wanted a product that can be easy to use in any\nsituation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.”\n\nThe campaign goes live on October 9, 2026, across e.l.f. SKIN channels\nincluding YouTube, TikTok and Instagram. e.l.f. SKIN’s Save Your e.l.f.\nHypochlorous Mist is available at elfskin.com for $12.\n\nThe campaign was developed in-house by e.l.f. Made, e.l.f.’s entertainment\narm, and concepted in partnership with eGen. e.l.f.  tapped Tim Wilkime and\nRuckus Films to produce. Wilkime, who is most notably known for his work\ndirecting digital shorts and sketches for “Saturday Night Live,” directed\nthe campaign.\n\nWatch the campaign video here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FrdgLEjYmxbY&esheet=54618752&newsitemid=20261008906886&lan=en-US&anchor=here&index=1&md5=c0f326b014ec86caf247e07da26db313)\n.\n\n* Mintel, Facial Skincare – US, 2024\n\n**Results based on a 6-week consumer perception study conducted independently.\n\nAbout e.l.f. Brands\n\ne.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics,\ne.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of\nbeauty accessible and a purpose to make the world a better place for every\neye, lip and face. Purpose led and results driven, e.l.f. Beauty is a\ndifferent kind of company that disrupts norms, shapes culture and connects\ncommunities through positivity, inclusivity and accessibility. As a bold\ndisruptor with a kind heart, e.l.f. Brands' superpowers are delivering\nuniversally appealing, premium-quality products at affordable prices that are\nvegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as\ncruelty-free. e.l.f. Brands are proud to have products made in Fair Trade\nCertified™ facilities. Learn more at www.elfcosmetics.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.elfcosmetics.com%2F&esheet=54618752&newsitemid=20261008906886&lan=en-US&anchor=www.elfcosmetics.com&index=2&md5=849231477505a406b4b539fbfe12202c)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261008906886/en/\n(https://www.businesswire.com/news/home/20261008906886/en/)\n\nMedia Contact\n\nJen Budres‑Tani\n\njbudres@elfbeauty.com (mailto:jbudres@elfbeauty.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-09T04:01:00.137519994Z","server_sent_at_ms":1791518460137},"received_at":"2026-10-09T04:01:00.189Z","source_url":"https://www.businesswire.com/news/home/20261008906886/en/"},"analysis":{"id":"153415","press_release_id":"165015","analysis_json":{"industry":{"label":"Personal Care Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"e.l.f. SKIN launched a brand-awareness campaign for its Save Your e.l.f. Hypochlorous Mist, starring Yellowjackets actress Samantha Hanratty and creator Carter Gregory.\n\nThe campaign goes live October 9, 2026 across YouTube, TikTok and Instagram, developed in-house by e.l.f. 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