{"success":true,"data":{"pressRelease":{"id":"165101","rtpr_id":"nPn7h2b9wa-20261009","ticker":"TENA","exchange":"","all_tickers":["TENA"],"title":"TENA Partners with the Philadelphia 76ers to Block Stigma Around Men's Health","author":"PR Newswire","published_at":"2026-10-09T07:30:00.304Z","article_body":"TENA Partners with the Philadelphia 76ers to Block Stigma Around Men's Health\nPR Newswire\n\nPHILADELPHIA, Oct. 9, 2026\n\nPHILADELPHIA, Oct. 9, 2026 /PRNewswire/ -- TENA\n(https://shop.tena.us/collections/mens-incontinence-products) , a global\nleader in incontinence care, has been named a Proud Partner of the\nPhiladelphia 76ers.\n\nAs the Presenting Partner of TENA's \"Blocking the Stigma\" campaign, TENA\nwill connect with 76ers fans through an integrated awareness initiative that\ncombines in-arena visibility, digital engagement, social activation, and\ncommunity impact.\n\nThrough this campaign, for every block made throughout the season by the\n76ers, TENA will donate up to $25,000 worth of incontinence products to a\nlocal community organization, helping bring attention to men's health while\nsupporting their wellbeing in the Philadelphia region.\n\nHazel Villarreal, Marketing Director for TENA North America, says: \"We're\nexcited to partner with the Philadelphia 76ers in this new chapter. This\npartnership gives us a powerful platform to raise awareness and show men that\nbladder leaks don't have to hold them back. Our hope is to help men\nexperiencing bladder leakage to seek solutions, regain their confidence, and\nstay engaged in the passions and moments that matter most to them.\n\n\"This partnership provides an opportunity to reach men who may be\nexperiencing bladder leakage but have not yet sought solutions or openly\ndiscussed the condition. By tapping into the energy of professional\nbasketball, TENA can reach men where they already feel at home, engaged,\nconfident, and comfortable.\"\n\nVillarreal adds: \"This marks an important milestone in TENA's efforts to raise\nawareness, spark meaningful conversations, and break down stigma around men's\nhealth, continuing to normalize the conversation about bladder health while\ngiving men greater awareness of the products available to help them feel\ncomfortable and confident in their day-to-day lives.\"\n\nThiago Icassati, Vice President Personal Care for Essity North America says:\n \" Sports are central to our TENA strategy because they celebrate confidence,\nperformance and participation at every stage of life. By partnering in spaces\nwhere people are already focused on staying active and pursuing their goals,\nwe can help normalize conversations about bladder weakness and empower more\npeople to live life without limits\"\n\nIcassati adds: \"1 in 4 men over 40* will experience drips and dribbles in\ntheir lifetime. We want them to know we have a solution, our goal is to help\nthem manage the condition with confidence, dignity, and peace of mind.\"\n\nMore information on men's bladder health can be found here\n(https://shop.tena.us/blogs/mens-bladder-health) .\n\nSources:\n\n*TENA study conducted in 2025.\n\nAbout TENA – Essity\n\nEssity is a global, leading hygiene and health company. Every day, our\nproducts, solutions and services are used by a billion people around the\nworld. Our purpose is to break barriers to well-being for the benefit of\nconsumers, patients, caregivers, customers and society. Sales are conducted in\napproximately 150 countries under the leading global brands TENA and Tork, and\nother strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast,\nLibero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and\nZewa. In 2025, Essity had net sales of approximately $14B and employed 36,000\npeople. The company's headquarters is located in Stockholm, Sweden and Essity\nis listed on Nasdaq Stockholm. Learn more at essityusa.com\n(https://l.uk-1.a.mimecastprotect.com/l?domain=essityusa.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/zyJPC4Lwru69997JCOMxYMWf1mr1OyuXujyUU6)\n and connect with us on Facebook\n(https://l.uk-1.a.mimecastprotect.com/l?domain=facebook.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/f9lZC14qosOBBBEphL1GD1XuEJAEw0IVivL-Qn)\n, LinkedIn\n(https://l.uk-1.a.mimecastprotect.com/l?domain=linkedin.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/fUFbC2Wrpf6ZZZEkCnM1yM2uA9VAXnTWsvbVV4)\n and Instagram\n(https://l.uk-1.a.mimecastprotect.com/l?domain=instagram.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/kiQOCX5wGCGDDDMnF69V49kuxA5xY1T8cETtBT)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html\n(https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html)\n\nSOURCE TENA\n\n\n\nContact - hira.nasir@greenpark.digital\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2005093/TENA-Men-x-76ers-Press-Release-1.jpg?id=OA2996087\nhttps://mmx.prnewswire.com/media/MS1611066/TENA-Logo.jpg?id=OA2996086\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn7h2b9wa-20261009","title":"TENA Partners with the Philadelphia 76ers to Block Stigma Around Men's Health","author":"PR Newswire","ticker":"TENA","created":"2026-10-09T07:30:00.304Z","tickers":["TENA"],"exchange":"","article_body":"TENA Partners with the Philadelphia 76ers to Block Stigma Around Men's Health\nPR Newswire\n\nPHILADELPHIA, Oct. 9, 2026\n\nPHILADELPHIA, Oct. 9, 2026 /PRNewswire/ -- TENA\n(https://shop.tena.us/collections/mens-incontinence-products) , a global\nleader in incontinence care, has been named a Proud Partner of the\nPhiladelphia 76ers.\n\nAs the Presenting Partner of TENA's \"Blocking the Stigma\" campaign, TENA\nwill connect with 76ers fans through an integrated awareness initiative that\ncombines in-arena visibility, digital engagement, social activation, and\ncommunity impact.\n\nThrough this campaign, for every block made throughout the season by the\n76ers, TENA will donate up to $25,000 worth of incontinence products to a\nlocal community organization, helping bring attention to men's health while\nsupporting their wellbeing in the Philadelphia region.\n\nHazel Villarreal, Marketing Director for TENA North America, says: \"We're\nexcited to partner with the Philadelphia 76ers in this new chapter. This\npartnership gives us a powerful platform to raise awareness and show men that\nbladder leaks don't have to hold them back. Our hope is to help men\nexperiencing bladder leakage to seek solutions, regain their confidence, and\nstay engaged in the passions and moments that matter most to them.\n\n\"This partnership provides an opportunity to reach men who may be\nexperiencing bladder leakage but have not yet sought solutions or openly\ndiscussed the condition. By tapping into the energy of professional\nbasketball, TENA can reach men where they already feel at home, engaged,\nconfident, and comfortable.\"\n\nVillarreal adds: \"This marks an important milestone in TENA's efforts to raise\nawareness, spark meaningful conversations, and break down stigma around men's\nhealth, continuing to normalize the conversation about bladder health while\ngiving men greater awareness of the products available to help them feel\ncomfortable and confident in their day-to-day lives.\"\n\nThiago Icassati, Vice President Personal Care for Essity North America says:\n \" Sports are central to our TENA strategy because they celebrate confidence,\nperformance and participation at every stage of life. By partnering in spaces\nwhere people are already focused on staying active and pursuing their goals,\nwe can help normalize conversations about bladder weakness and empower more\npeople to live life without limits\"\n\nIcassati adds: \"1 in 4 men over 40* will experience drips and dribbles in\ntheir lifetime. We want them to know we have a solution, our goal is to help\nthem manage the condition with confidence, dignity, and peace of mind.\"\n\nMore information on men's bladder health can be found here\n(https://shop.tena.us/blogs/mens-bladder-health) .\n\nSources:\n\n*TENA study conducted in 2025.\n\nAbout TENA – Essity\n\nEssity is a global, leading hygiene and health company. Every day, our\nproducts, solutions and services are used by a billion people around the\nworld. Our purpose is to break barriers to well-being for the benefit of\nconsumers, patients, caregivers, customers and society. Sales are conducted in\napproximately 150 countries under the leading global brands TENA and Tork, and\nother strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast,\nLibero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and\nZewa. In 2025, Essity had net sales of approximately $14B and employed 36,000\npeople. The company's headquarters is located in Stockholm, Sweden and Essity\nis listed on Nasdaq Stockholm. Learn more at essityusa.com\n(https://l.uk-1.a.mimecastprotect.com/l?domain=essityusa.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/zyJPC4Lwru69997JCOMxYMWf1mr1OyuXujyUU6)\n and connect with us on Facebook\n(https://l.uk-1.a.mimecastprotect.com/l?domain=facebook.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/f9lZC14qosOBBBEphL1GD1XuEJAEw0IVivL-Qn)\n, LinkedIn\n(https://l.uk-1.a.mimecastprotect.com/l?domain=linkedin.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/fUFbC2Wrpf6ZZZEkCnM1yM2uA9VAXnTWsvbVV4)\n and Instagram\n(https://l.uk-1.a.mimecastprotect.com/l?domain=instagram.com&t=AQICAHgcMgcPgEkK1gUn8ydmZDxgfZrxw72COt0eq0tOh61vtAEyUEtHIgwRlE2Qdx4PhusXAAAAzjCBywYJKoZIhvcNAQcGoIG9MIG6AgEAMIG0BgkqhkiG9w0BBwEwHgYJYIZIAWUDBAEuMBEEDKeVQCm5_MOxuRKr9QIBEICBhkXZuAuHXeMhV3RIjb3pLpqwN3EqXdRyJWyPsNd8PzhGN6u91AyAc_oi1TzYVr4_s9TVNtsiaM_dZHU-Ph8lz7cMYUeRxKB3d0oPpMV349_XH9qttjDlGtwNqNOR779Ech9YNMPdVdAczqerpKrOHQYUMqDXmAoUSfEaAxkFHEW-vEDJxAh_&r=/s/kiQOCX5wGCGDDDMnF69V49kuxA5xY1T8cETtBT)\n.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html\n(https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html)\n\nSOURCE TENA\n\n\n\nContact - hira.nasir@greenpark.digital\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2005093/TENA-Men-x-76ers-Press-Release-1.jpg?id=OA2996087\nhttps://mmx.prnewswire.com/media/MS1611066/TENA-Logo.jpg?id=OA2996086\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-09T07:30:00.350227708Z","server_sent_at_ms":1791531000350},"received_at":"2026-10-09T07:30:00.402Z","source_url":"https://www.prnewswire.com/news-releases/tena-partners-with-the-philadelphia-76ers-to-block-stigma-around-mens-health-302902988.html"},"analysis":{"id":"153501","press_release_id":"165101","analysis_json":{"industry":{"label":"Personal Care Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"TENA has been named a Proud Partner of the Philadelphia 76ers, launching the \"Blocking the Stigma\" men's health awareness campaign.\n\nFor every block made by the 76ers this season, TENA will donate up to $25,000 worth of incontinence products to a local Philadelphia community organization.\n\nThe deal is a brand-awareness initiative for TENA, the incontinence-care brand of Sweden's Essity, which reported roughly $14B in net sales in 2025; the financial impact is immaterial.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Sports-sponsorship marketing campaign for TENA brand awareness; no material financial impact for Essity."},"keyFigures":{"customDimensions":{"donation_commitment":"up to $25,000 worth of incontinence products donated per 76ers block made during the season","essity_net_sales_2025":"$14B"}},"quotedText":"We're excited to partner with the Philadelphia 76ers in this new chapter. This partnership gives us a powerful platform to raise awareness and show men that bladder leaks don't have to hold them back.","namedEntities":{"people":[{"name":"Hazel Villarreal","role":"Marketing Director, TENA North America"},{"name":"Thiago Icassati","role":"Vice President Personal Care, Essity North America"}],"products":["TENA men's incontinence products"],"companies":[{"name":"TENA (Essity)","ticker":"TENA","relationship":"filer/brand issuing the release"},{"name":"Philadelphia 76ers","relationship":"sports marketing partner"},{"name":"Essity","relationship":"parent company of TENA"}],"dollarAmounts":[{"amount":"$25,000","context":"maximum worth of incontinence products donated per 76ers block this season"},{"amount":"$14B","context":"Essity net sales in 2025"}]},"materialImpact":{"score":1,"reasoning":"A marketing/sponsorship partnership between TENA (an Essity brand) and the Philadelphia 76ers to promote men's health awareness. It is a promotional campaign with a modest in-kind donation commitment and no financial, operational, or regulatory impact on the business."},"tickerRelevance":{"others":[],"primary":"TENA"},"globalImportance":8,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"brand-level filer (not a listed equity in the US; parent Essity trades on Nasdaq Stockholm)","eventGravity":"marketing sponsorship with in-kind donation","financialImpact":"immaterial"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"TENA has been named a Proud Partner of the Philadelphia 76ers, launching the \"Blocking the Stigma\" men's health awareness campaign.\n\nFor every block made by the 76ers this season, TENA will donate up to $25,000 worth of incontinence products to a local Philadelphia community organization.\n\nThe deal is a brand-awareness initiative for TENA, the incontinence-care brand of Sweden's Essity, which reported roughly $14B in net sales in 2025; the financial impact is immaterial.","key_figures":{"customDimensions":{"donation_commitment":"up to $25,000 worth of incontinence products donated per 76ers block made during the season","essity_net_sales_2025":"$14B"}},"named_entities":{"people":[{"name":"Hazel Villarreal","role":"Marketing Director, TENA North America"},{"name":"Thiago Icassati","role":"Vice President Personal Care, Essity North America"}],"products":["TENA men's incontinence products"],"companies":[{"name":"TENA (Essity)","ticker":"TENA","relationship":"filer/brand issuing the release"},{"name":"Philadelphia 76ers","relationship":"sports marketing partner"},{"name":"Essity","relationship":"parent company of TENA"}],"dollarAmounts":[{"amount":"$25,000","context":"maximum worth of incontinence products donated per 76ers block this season"},{"amount":"$14B","context":"Essity net sales in 2025"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-09T07:30:06.734Z","global_importance":8,"audience_relevance":15,"importance_components":{"tickerTier":"brand-level filer (not a listed equity in the US; parent Essity trades on Nasdaq Stockholm)","eventGravity":"marketing sponsorship with in-kind donation","financialImpact":"immaterial"}},"durationMs":6311,"modelName":"glm-5.3-flashx"}}