{"success":true,"data":{"pressRelease":{"id":"165510","rtpr_id":"nBw93B2qDa-20261009","ticker":"PG","exchange":"NYSE","all_tickers":["PG"],"title":"Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger","author":"Business Wire","published_at":"2026-10-09T13:46:00.086Z","article_body":"Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from\nIliza Shlesinger\n\nComedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to\nthe all-too-familiar parenting hassle that inspired an improved dispensing\nexperience\n\n * Pampers improved its Wipes dispensing experience to make it easier for parents\nto pull one wipe at a time.\n * The improved dispensing experience is available across all Pampers Wipes\nincluding Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers\nComplete Clean, and Pampers Clean & Calm Wipes.\n * Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting\nmoment to life through a humor-driven Pampers campaign inspired by parent\nfeedback\nWe have all been there: a diaper change is underway, one hand is keeping baby\nin place, the other reaches for one wipe, and suddenly a whole chain comes\nalong for the ride. Pampers heard parents loud and clear. Today, the brand\nannounced new and improved Wipes that make it easier to pull one wipe at a\ntime, giving parents one less little hassle to manage when their hands are\nalready full.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261008843261/en/\n(https://www.businesswire.com/news/home/20261008843261/en/)\n\nPampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza\nShlesinger for a humor-driven campaign inspired by parent feedback.\n\nAvailable across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua\nPure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &\nCalm Wipes, the improved dispensing experience turns a familiar parent pet\npeeve into a product update shaped by the people who use Pampers every day.\n\nTo celebrate the improvement, Pampers teamed up with comedian, actress, mom\nand Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired\nby the familiar experience of reaching for one wipe and getting several.\nDrawing from honest parent commentary and her own experience with the\nmulti-wipe pull, Shlesinger brings a candid and humorous perspective to a\nparenting moment that has resonated with families for years. Because when one\nhand is on the baby and the other is on the wipes, there are exactly zero\nhands left for an unexpected wipe parade.\n\n“Every parent knows the wipe math: you need one, the pack gives you six, and\nsuddenly you are holding a tiny wet scarf collection while trying to keep a\nbaby from rolling away,” said Iliza Shlesinger. “What I loved about this\npartnership is that it started with something so relatable. Parents notice the\nlittle things, and those little things matter. It's fun to be part of a\ncampaign that takes a real parenting experience, finds the humor in it and\ncelebrates a solution.”\n\nThe new and improved Wipes are the latest example of Pampers turning direct\nparent feedback into product updates. Earlier in 2026, Pampers removed\nfragrance from all Pampers Swaddlers in response to evolving parent\npreferences. Now, Pampers has redesigned how its Wipes dispense to make it\neasier for parents to get one wipe in one pull.\n\n“Parents and babies are at the center of everything we do, and their\nfeedback helps us identify meaningful ways to improve their everyday\nexperiences,” said Caroline Sanchez, Senior Brand Director, Pampers. “We\nhave been acting on that feedback across the Pampers portfolio, from\nredesigning how Pampers Wipes dispense to removing fragrance from Swaddlers.\nOur partnership with Iliza allows us to share that news in a way that is\nrelatable, authentic, and rooted in the realities of parenting.\"\n\nWatch Pampers' latest campaign featuring Iliza Shlesinger:\nhttps://youtu.be/sCF9cspXczo?si=f3NGGXfsSakdWlK8\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&index=5&md5=6026f65df8de10ed8ad5c7181b148374)\n\nFor more information about Pampers Wipes, visit Pampers.com and follow Pampers\non social media.\n\nFrequently Asked Questions About Pampers Wipes\n\nWhat is Pampers' new campaign featuring Iliza Shlesinger?\n\nPampers' latest campaign featuring comedian, actress, mom and Pampers Wipes\nuser Iliza Shlesinger uses humor to spotlight a relatable parenting moment:\nreaching for one wipe and pulling several. Inspired by parent feedback, the\ncampaign highlights an improved Pampers Wipes dispensing experience designed\nto make it easier for parents to pull one wipe at a time.\n\nWhat is the one-wipe pull from Pampers?\n\nThe one-wipe pull refers to the improved Pampers Wipes dispensing experience,\nwhich is designed to help parents pull one wipe at a time. It responds to\nparent feedback about multiple wipes sometimes coming out of the pack\ntogether.\n\nWhy did Pampers improve its Wipes dispensing experience?\n\nPampers listens to parents and uses their feedback to identify meaningful ways\nto improve the products they rely on. After hearing feedback about the\nexperience of reaching for one wipe and pulling several, Pampers improved its\nWipes dispensing experience to help parents pull one wipe at a time.\n\nWhich Pampers Wipes feature the improved dispensing experience?\n\nThe improved dispensing experience is available across all Pampers Wipes\nincluding Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers\nComplete Clean, and Pampers Clean & Calm Wipes.\n\nHow is Pampers using parent feedback in the campaign?\n\nPampers Wipes’ improved dispensing experience draws inspiration from candid\nparent commentary about the multi-wipe pull. Pampers is using that feedback to\ndemonstrate that the brand listens to parents, acts on what it hears and\ncontinues improving the everyday product experiences that matter to families.\n\nHow does this connect to other Pampers product updates?\n\nPampers continues to use parent feedback to guide meaningful product\nimprovements. Earlier in 2026, Pampers removed fragrance from all Pampers\nSwaddlers in response to evolving parent preferences. The update to Pampers\nWipes reflects the same commitment to listening and acting on what families\nsay they need.\n\nWhere can parents learn more about Pampers Wipes?\n\nParents can learn more about Pampers Wipes, including Pampers Sensitive,\nPampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers\nClean & Calm Wipes, by visiting Pampers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pampers.com%2F&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=Pampers.com&index=1&md5=acd8609e35bb8f03a35bd6fc792d6822)\n.\n\nAbout Pampers\n\nFor more than 60 years, parents have trusted Pampers to care for their babies.\nKeeping babies protected, comfortable, and cared for is at the heart of\neverything we do because babies deserve our best. Every day, more than 25\nmillion babies in 100 countries around the world wear Pampers. Pampers offers\na full range of diapers, wipes and training pants designed to provide\nprotection and comfort for every stage of a baby’s development. Visit\nwww.pampers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pampers.com%2F&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=www.pampers.com&index=2&md5=627bd5e3cb0823285f626cbe0a0cd070)\nto learn more about our products, resources and rewards program.\n\nAbout Procter & Gamble\n\nP&G serves consumers around the world with one of the strongest portfolios\nof trusted, quality, leadership brands, including Always®, Ambi Pur®,\nAriel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,\nGain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,\nPampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G\ncommunity includes operations in approximately 70 countries worldwide. Please\nvisit https://www.pg.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pg.com&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fwww.pg.com&index=3&md5=a9a45118502c3783e1f4ee348dbf05d7)\n for the latest news and information about P&G and its brands.\n\nFor other P&G news, visit us at https://www.pg.com/news\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pg.com%2Fnews&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fwww.pg.com%2Fnews&index=4&md5=973340810519cc4343f885af0f2bca6c)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261008843261/en/\n(https://www.businesswire.com/news/home/20261008843261/en/)\n\nP&G Baby Care Communications\nKatie Stahlheber\nstahlheber.k@pg.com (mailto:stahlheber.k@pg.com)\n\nMSLGROUP for Pampers\nCristian Gonzalez\nMSL New York\nCristian.Gonzalez@MSLGroup.com (mailto:Cristian.Gonzalez@MSLGroup.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw93B2qDa-20261009","title":"Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger","author":"Business Wire","ticker":"PG","created":"2026-10-09T13:46:00.086Z","tickers":["PG"],"exchange":"NYSE","article_body":"Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from\nIliza Shlesinger\n\nComedian, actress, mom and Pampers Wipes user Iliza Shlesinger brings humor to\nthe all-too-familiar parenting hassle that inspired an improved dispensing\nexperience\n\n * Pampers improved its Wipes dispensing experience to make it easier for parents\nto pull one wipe at a time.\n * The improved dispensing experience is available across all Pampers Wipes\nincluding Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers\nComplete Clean, and Pampers Clean & Calm Wipes.\n * Comedian, actress and mom Iliza Shlesinger helps bring a relatable parenting\nmoment to life through a humor-driven Pampers campaign inspired by parent\nfeedback\nWe have all been there: a diaper change is underway, one hand is keeping baby\nin place, the other reaches for one wipe, and suddenly a whole chain comes\nalong for the ride. Pampers heard parents loud and clear. Today, the brand\nannounced new and improved Wipes that make it easier to pull one wipe at a\ntime, giving parents one less little hassle to manage when their hands are\nalready full.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261008843261/en/\n(https://www.businesswire.com/news/home/20261008843261/en/)\n\nPampers teamed up with comedian, actress, mom and Pampers Wipes user Iliza\nShlesinger for a humor-driven campaign inspired by parent feedback.\n\nAvailable across all Pampers Wipes, including Pampers Sensitive, Pampers Aqua\nPure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers Clean &\nCalm Wipes, the improved dispensing experience turns a familiar parent pet\npeeve into a product update shaped by the people who use Pampers every day.\n\nTo celebrate the improvement, Pampers teamed up with comedian, actress, mom\nand Pampers Wipes user Iliza Shlesinger for a humor-driven campaign inspired\nby the familiar experience of reaching for one wipe and getting several.\nDrawing from honest parent commentary and her own experience with the\nmulti-wipe pull, Shlesinger brings a candid and humorous perspective to a\nparenting moment that has resonated with families for years. Because when one\nhand is on the baby and the other is on the wipes, there are exactly zero\nhands left for an unexpected wipe parade.\n\n“Every parent knows the wipe math: you need one, the pack gives you six, and\nsuddenly you are holding a tiny wet scarf collection while trying to keep a\nbaby from rolling away,” said Iliza Shlesinger. “What I loved about this\npartnership is that it started with something so relatable. Parents notice the\nlittle things, and those little things matter. It's fun to be part of a\ncampaign that takes a real parenting experience, finds the humor in it and\ncelebrates a solution.”\n\nThe new and improved Wipes are the latest example of Pampers turning direct\nparent feedback into product updates. Earlier in 2026, Pampers removed\nfragrance from all Pampers Swaddlers in response to evolving parent\npreferences. Now, Pampers has redesigned how its Wipes dispense to make it\neasier for parents to get one wipe in one pull.\n\n“Parents and babies are at the center of everything we do, and their\nfeedback helps us identify meaningful ways to improve their everyday\nexperiences,” said Caroline Sanchez, Senior Brand Director, Pampers. “We\nhave been acting on that feedback across the Pampers portfolio, from\nredesigning how Pampers Wipes dispense to removing fragrance from Swaddlers.\nOur partnership with Iliza allows us to share that news in a way that is\nrelatable, authentic, and rooted in the realities of parenting.\"\n\nWatch Pampers' latest campaign featuring Iliza Shlesinger:\nhttps://youtu.be/sCF9cspXczo?si=f3NGGXfsSakdWlK8\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fyoutu.be%2FsCF9cspXczo%3Fsi%3Df3NGGXfsSakdWlK8&index=5&md5=6026f65df8de10ed8ad5c7181b148374)\n\nFor more information about Pampers Wipes, visit Pampers.com and follow Pampers\non social media.\n\nFrequently Asked Questions About Pampers Wipes\n\nWhat is Pampers' new campaign featuring Iliza Shlesinger?\n\nPampers' latest campaign featuring comedian, actress, mom and Pampers Wipes\nuser Iliza Shlesinger uses humor to spotlight a relatable parenting moment:\nreaching for one wipe and pulling several. Inspired by parent feedback, the\ncampaign highlights an improved Pampers Wipes dispensing experience designed\nto make it easier for parents to pull one wipe at a time.\n\nWhat is the one-wipe pull from Pampers?\n\nThe one-wipe pull refers to the improved Pampers Wipes dispensing experience,\nwhich is designed to help parents pull one wipe at a time. It responds to\nparent feedback about multiple wipes sometimes coming out of the pack\ntogether.\n\nWhy did Pampers improve its Wipes dispensing experience?\n\nPampers listens to parents and uses their feedback to identify meaningful ways\nto improve the products they rely on. After hearing feedback about the\nexperience of reaching for one wipe and pulling several, Pampers improved its\nWipes dispensing experience to help parents pull one wipe at a time.\n\nWhich Pampers Wipes feature the improved dispensing experience?\n\nThe improved dispensing experience is available across all Pampers Wipes\nincluding Pampers Sensitive, Pampers Aqua Pure, Pampers Ultra Clean, Pampers\nComplete Clean, and Pampers Clean & Calm Wipes.\n\nHow is Pampers using parent feedback in the campaign?\n\nPampers Wipes’ improved dispensing experience draws inspiration from candid\nparent commentary about the multi-wipe pull. Pampers is using that feedback to\ndemonstrate that the brand listens to parents, acts on what it hears and\ncontinues improving the everyday product experiences that matter to families.\n\nHow does this connect to other Pampers product updates?\n\nPampers continues to use parent feedback to guide meaningful product\nimprovements. Earlier in 2026, Pampers removed fragrance from all Pampers\nSwaddlers in response to evolving parent preferences. The update to Pampers\nWipes reflects the same commitment to listening and acting on what families\nsay they need.\n\nWhere can parents learn more about Pampers Wipes?\n\nParents can learn more about Pampers Wipes, including Pampers Sensitive,\nPampers Aqua Pure, Pampers Ultra Clean, Pampers Complete Clean, and Pampers\nClean & Calm Wipes, by visiting Pampers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pampers.com%2F&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=Pampers.com&index=1&md5=acd8609e35bb8f03a35bd6fc792d6822)\n.\n\nAbout Pampers\n\nFor more than 60 years, parents have trusted Pampers to care for their babies.\nKeeping babies protected, comfortable, and cared for is at the heart of\neverything we do because babies deserve our best. Every day, more than 25\nmillion babies in 100 countries around the world wear Pampers. Pampers offers\na full range of diapers, wipes and training pants designed to provide\nprotection and comfort for every stage of a baby’s development. Visit\nwww.pampers.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pampers.com%2F&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=www.pampers.com&index=2&md5=627bd5e3cb0823285f626cbe0a0cd070)\nto learn more about our products, resources and rewards program.\n\nAbout Procter & Gamble\n\nP&G serves consumers around the world with one of the strongest portfolios\nof trusted, quality, leadership brands, including Always®, Ambi Pur®,\nAriel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,\nGain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,\nPampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G\ncommunity includes operations in approximately 70 countries worldwide. Please\nvisit https://www.pg.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pg.com&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fwww.pg.com&index=3&md5=a9a45118502c3783e1f4ee348dbf05d7)\n for the latest news and information about P&G and its brands.\n\nFor other P&G news, visit us at https://www.pg.com/news\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.pg.com%2Fnews&esheet=54618708&newsitemid=20261008843261&lan=en-US&anchor=https%3A%2F%2Fwww.pg.com%2Fnews&index=4&md5=973340810519cc4343f885af0f2bca6c)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261008843261/en/\n(https://www.businesswire.com/news/home/20261008843261/en/)\n\nP&G Baby Care Communications\nKatie Stahlheber\nstahlheber.k@pg.com (mailto:stahlheber.k@pg.com)\n\nMSLGROUP for Pampers\nCristian Gonzalez\nMSL New York\nCristian.Gonzalez@MSLGroup.com (mailto:Cristian.Gonzalez@MSLGroup.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-09T13:46:00.123844062Z","server_sent_at_ms":1791553560123},"received_at":"2026-10-09T13:46:00.175Z","source_url":"https://www.businesswire.com/news/home/20261008843261/en/"},"analysis":{"id":"153902","press_release_id":"165510","analysis_json":{"industry":{"label":"Household Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Pampers announced an improved wipes dispensing experience that makes it easier to pull one wipe at a time, available across all Pampers Wipes variants.\n\nThe update was shaped by direct parent feedback and is being promoted through a humor-driven campaign with comedian and mom Iliza Shlesinger.\n\nIt follows earlier 2026 portfolio tweaks, including removing fragrance from Pampers Swaddlers; for P&G the news is a routine brand refresh with no disclosed financial impact.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine Pampers product/marketing update -- low signal for P&G investors."},"keyFigures":{"customDimensions":{"countries":100,"babies_wearing_pampers_daily":"more than 25 million"}},"quotedText":"Parents and babies are at the center of everything we do, and their feedback helps us identify meaningful ways to improve their everyday experiences","namedEntities":{"people":[{"name":"Iliza Shlesinger","role":"comedian/actress and campaign partner"},{"name":"Caroline Sanchez","role":"Senior Brand Director, Pampers"},{"name":"Katie Stahlheber","role":"P&G Baby Care Communications"},{"name":"Cristian Gonzalez","role":"MSLGROUP for Pampers"}],"products":["Pampers Sensitive","Pampers Aqua Pure","Pampers Ultra Clean","Pampers Complete Clean","Pampers Clean & Calm Wipes","Pampers Swaddlers"],"companies":[{"name":"Procter & Gamble","ticker":"PG","relationship":"filer/parent company"},{"name":"Pampers","relationship":"P&G brand"},{"name":"MSLGROUP","relationship":"PR agency"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine consumer-brand product improvement and marketing campaign for a P&G brand; no financial figures or strategic shifts disclosed."},"tickerRelevance":{"others":[],"primary":"PG"},"globalImportance":8,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap-staples","eventGravity":"routine-brand-marketing","householdBrandBoost":"Pampers consumer awareness","financialMateriality":"none-disclosed"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Pampers announced an improved wipes dispensing experience that makes it easier to pull one wipe at a time, available across all Pampers Wipes variants.\n\nThe update was shaped by direct parent feedback and is being promoted through a humor-driven campaign with comedian and mom Iliza Shlesinger.\n\nIt follows earlier 2026 portfolio tweaks, including removing fragrance from Pampers Swaddlers; for P&G the news is a routine brand refresh with no disclosed financial impact.","key_figures":{"customDimensions":{"countries":100,"babies_wearing_pampers_daily":"more than 25 million"}},"named_entities":{"people":[{"name":"Iliza Shlesinger","role":"comedian/actress and campaign partner"},{"name":"Caroline Sanchez","role":"Senior Brand Director, Pampers"},{"name":"Katie Stahlheber","role":"P&G Baby Care Communications"},{"name":"Cristian Gonzalez","role":"MSLGROUP for Pampers"}],"products":["Pampers Sensitive","Pampers Aqua Pure","Pampers Ultra Clean","Pampers Complete Clean","Pampers Clean & Calm Wipes","Pampers Swaddlers"],"companies":[{"name":"Procter & Gamble","ticker":"PG","relationship":"filer/parent company"},{"name":"Pampers","relationship":"P&G brand"},{"name":"MSLGROUP","relationship":"PR agency"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-09T13:46:04.728Z","global_importance":8,"audience_relevance":25,"importance_components":{"tickerTier":"mega-cap-staples","eventGravity":"routine-brand-marketing","householdBrandBoost":"Pampers consumer awareness","financialMateriality":"none-disclosed"}},"durationMs":4535,"modelName":"glm-5.3-flashx"}}