{"success":true,"data":{"pressRelease":{"id":"166300","rtpr_id":"nBwN9cqRa-20261012","ticker":"DIN","exchange":"NYSE","all_tickers":["DIN"],"title":"Applebee's Brings Back Sizzlin' Skillets, Starting at Just $12.99","author":"Business Wire","published_at":"2026-10-12T12:00:00.536Z","article_body":"Applebee's Brings Back Sizzlin' Skillets, Starting at Just $12.99\n\nFor a limited time, guests can enjoy a lineup of sizzling, flavor-packed\nskillets, including the NEW Cheesy Chicken Skillet, NEW Chicken & Shrimp\nScampi Skillet and Garlic Sirloin Skillet \n\n\n * Sizzlin' Skillets are back at Applebee’s for a limited time this fall\nstarting at just $12.99.*\n\n * The NEW Cheesy Chicken Skillet features grilled chicken breast in a Parmesan\nand White Cheddar cream sauce, Applewood-smoked bacon and crispy onions,\nserved with garlic mashed potatoes and seasoned broccoli\n\n * The new lineup is available for dine-in, To Go and delivery orders through\nApplebees.com or the Applebee’s mobile app.\n\n * Guests looking to level up the Halloween fun can also enjoy Applebee’s\nlimited-time Spooky Sips menu, featuring $6 cocktails, mocktails and dirty\nsodas, including the Tipsy Zombie and Dracula’s Juice.**\n\nApplebee's® is adding a little extra sizzle to the table this fall with the\nreturn of its Sizzlin' Skillets\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applebees.com%2Fskillets%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dlandingpage%26utm_campaign%3Dc6_skillets_landingpage_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Sizzlin%27+Skillets&index=1&md5=eb2ecbcfe585ba97a4a8347946468b0d)\n, starting at just $12.99. For a limited time, guests can enjoy a variety of\ncraveable, flavor-packed entrées including two new sizzling dishes, the NEW\nCheesy Chicken Skillet and NEW Chicken & Shrimp Scampi Skillet, along with\nreturning fan-favorites.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261012677388/en/\n(https://www.businesswire.com/news/home/20261012677388/en/)\n\nApplebee's NEW Cheesy Chicken Skillet\n\n“Fall brings people together around the table, and this season, Applebee’s\nis giving guests a warm, indulgent meal that offers bold flavors and great\nvalue with our new Sizzlin’ Skillets,” said Michelle Chin, Chief Marketing\nOfficer at Applebee’s. “There’s no better sound than the sizzle from our\nirresistible skillets, and with an all-star lineup featuring our new Cheesy\nChicken and new Chicken & Shrimp Scampi skillets, paired with\nfan-favorites, Applebee’s has a flavor-packed option for everyone!”\n\nApplebee's Lineup of Sizzlin' Skillets\n\nFor a limited time, guests can choose from the following Sizzlin' Skillets,\navailable for dine-in for the ultimate sizzle experience, as well as To Go:\n\n\n * NEW Cheesy Chicken Skillet: Grilled chicken breast smothered in a rich\nParmesan and White Cheddar cream sauce, topped with Applewood-smoked bacon and\ncrispy onions, served sizzling with garlic mashed potatoes and seasoned\nbroccoli.\n\n * NEW Chicken & Shrimp Scampi Skillet: Grilled chicken breast paired with\nsautéed shrimp in a garlicky lemon butter sauce, served sizzling with garlic\nmashed potatoes and seasoned broccoli.\n\n * Garlic Sirloin Skillet: Seasoned top sirloin steak grilled and smothered in\nbuttery garlic and parsley, served sizzling with garlic mashed potatoes and\nseasoned broccoli.\n\nOther fan-favorite skillets like the Bourbon Street Chicken & Shrimp and\nBourbon Street Steak are also available as part of Applebee’s full\nSizzlin’ Skillets lineup.\n\nApplebee’s Seasonal Spooky Sips Menu\n\nPlus, guests can pair their skillet of choice with Applebee’s seasonal\nSpooky Sips\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fspecials%2Fhalloween-drinks&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Spooky+Sips&index=2&md5=1a4b1a0bc3525a77818ab2e1b658b66c)\nbeverage menu, featuring a variety of limited-time $6 Mucho cocktails,\nmocktails and dirty sodas – for guests of all ages! The lineup includes:\n\n\n * Dracula’s Juice\n\n * Tipsy Zombie\n\n * Graveyard Soda\n\n * Tropical Spell Mocktail\n\nTo find a local restaurant, visit Applebees.com/restaurants\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Frestaurants%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dlocationpage%26utm_campaign%3Dc6_skillets_locationpage_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com%2Frestaurants&index=3&md5=6c3dd5e98d48d16013a1fd83b4d69b14)\n. To order Applebee’s To Go or delivery, visit Applebees.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fmenu%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dmenuorder%26utm_campaign%3Dc6_skillets_menuorder_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com&index=4&md5=e61e0d853bacaa3409b59f18fdf489f1)\nor download the Applebee’s mobile app (iOS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fapplebees%2Fid1036172835&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=iOS&index=5&md5=a8a6e5547da599691cf1e135e1482c32)\n, Google\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.olo.applebees%26hl%3Den_US&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Google&index=6&md5=ac8b240796a5ea84a83dc266e587c950)\n).\n\nGuests can also join Club Applebee’s® for exclusive offers and promotions\nby signing up at Applebees.com/sign-up\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fsign-up%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Demailsignup_2026%26utm_campaign%3Dc6_skillets_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com%2Fsign-up&index=7&md5=d14deddd0ed2cd9d0c62c154f8a01028)\n. New members receive a special welcome offer!\n\n* Limited time. Price, participation and selection may vary. Tax and gratuity\nexcluded.\n\n** Must be 21+ to order/consume alcohol. Void where prohibited. Tax &\ngratuity excluded. Dine-in only, except where carry-out alcohol is permitted\nby law. Participation may vary. While supplies last.\n\nAbout Applebee's®\n\nAs one of the world’s largest casual dining brands, Applebee’s\nNeighborhood Grill + Bar serves as America’s kitchen table, offering guests\na lively dining experience that combines simple, craveable American fare with\nclassic drinks and local drafts. Applebee’s makes it easy for family and\nfriends to connect with one another, whether it’s in a dining room or in the\ncomfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar\nand affordable escape from the everyday. Applebee's restaurants are owned and\noperated by entrepreneurs dedicated to more than serving great food, but also\nbuilding up the communities that we call home. From raising money for local\ncharities to hosting community fundraisers, Applebee’s is always Doin’\nGood in the Neighborhood®. Applebee’s and its franchise operations together\nconsisted of 1,557 Applebee’s restaurants globally as of June 28, 2026.\nApplebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE:\nDIN], which is one of the world's largest full-service restaurant companies.\n\nFollow us:\n\nInstagram: @applebees\n\nTikTok: @applebees\n\nX: @applebees\n\nFacebook: www.facebook.com/applebees\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fapplebees&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=www.facebook.com%2Fapplebees&index=8&md5=93fb0ccb3e4e781ea243904e0f24227b)\n\nBR-APPB\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261012677388/en/\n(https://www.businesswire.com/news/home/20261012677388/en/)\n\nFor media inquiries, email us at media@applebees.com\n(mailto:media@applebees.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwN9cqRa-20261012","title":"Applebee's Brings Back Sizzlin' Skillets, Starting at Just $12.99","author":"Business Wire","ticker":"DIN","created":"2026-10-12T12:00:00.536Z","tickers":["DIN"],"exchange":"NYSE","article_body":"Applebee's Brings Back Sizzlin' Skillets, Starting at Just $12.99\n\nFor a limited time, guests can enjoy a lineup of sizzling, flavor-packed\nskillets, including the NEW Cheesy Chicken Skillet, NEW Chicken & Shrimp\nScampi Skillet and Garlic Sirloin Skillet \n\n\n * Sizzlin' Skillets are back at Applebee’s for a limited time this fall\nstarting at just $12.99.*\n\n * The NEW Cheesy Chicken Skillet features grilled chicken breast in a Parmesan\nand White Cheddar cream sauce, Applewood-smoked bacon and crispy onions,\nserved with garlic mashed potatoes and seasoned broccoli\n\n * The new lineup is available for dine-in, To Go and delivery orders through\nApplebees.com or the Applebee’s mobile app.\n\n * Guests looking to level up the Halloween fun can also enjoy Applebee’s\nlimited-time Spooky Sips menu, featuring $6 cocktails, mocktails and dirty\nsodas, including the Tipsy Zombie and Dracula’s Juice.**\n\nApplebee's® is adding a little extra sizzle to the table this fall with the\nreturn of its Sizzlin' Skillets\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applebees.com%2Fskillets%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dlandingpage%26utm_campaign%3Dc6_skillets_landingpage_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Sizzlin%27+Skillets&index=1&md5=eb2ecbcfe585ba97a4a8347946468b0d)\n, starting at just $12.99. For a limited time, guests can enjoy a variety of\ncraveable, flavor-packed entrées including two new sizzling dishes, the NEW\nCheesy Chicken Skillet and NEW Chicken & Shrimp Scampi Skillet, along with\nreturning fan-favorites.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261012677388/en/\n(https://www.businesswire.com/news/home/20261012677388/en/)\n\nApplebee's NEW Cheesy Chicken Skillet\n\n“Fall brings people together around the table, and this season, Applebee’s\nis giving guests a warm, indulgent meal that offers bold flavors and great\nvalue with our new Sizzlin’ Skillets,” said Michelle Chin, Chief Marketing\nOfficer at Applebee’s. “There’s no better sound than the sizzle from our\nirresistible skillets, and with an all-star lineup featuring our new Cheesy\nChicken and new Chicken & Shrimp Scampi skillets, paired with\nfan-favorites, Applebee’s has a flavor-packed option for everyone!”\n\nApplebee's Lineup of Sizzlin' Skillets\n\nFor a limited time, guests can choose from the following Sizzlin' Skillets,\navailable for dine-in for the ultimate sizzle experience, as well as To Go:\n\n\n * NEW Cheesy Chicken Skillet: Grilled chicken breast smothered in a rich\nParmesan and White Cheddar cream sauce, topped with Applewood-smoked bacon and\ncrispy onions, served sizzling with garlic mashed potatoes and seasoned\nbroccoli.\n\n * NEW Chicken & Shrimp Scampi Skillet: Grilled chicken breast paired with\nsautéed shrimp in a garlicky lemon butter sauce, served sizzling with garlic\nmashed potatoes and seasoned broccoli.\n\n * Garlic Sirloin Skillet: Seasoned top sirloin steak grilled and smothered in\nbuttery garlic and parsley, served sizzling with garlic mashed potatoes and\nseasoned broccoli.\n\nOther fan-favorite skillets like the Bourbon Street Chicken & Shrimp and\nBourbon Street Steak are also available as part of Applebee’s full\nSizzlin’ Skillets lineup.\n\nApplebee’s Seasonal Spooky Sips Menu\n\nPlus, guests can pair their skillet of choice with Applebee’s seasonal\nSpooky Sips\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fspecials%2Fhalloween-drinks&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Spooky+Sips&index=2&md5=1a4b1a0bc3525a77818ab2e1b658b66c)\nbeverage menu, featuring a variety of limited-time $6 Mucho cocktails,\nmocktails and dirty sodas – for guests of all ages! The lineup includes:\n\n\n * Dracula’s Juice\n\n * Tipsy Zombie\n\n * Graveyard Soda\n\n * Tropical Spell Mocktail\n\nTo find a local restaurant, visit Applebees.com/restaurants\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Frestaurants%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dlocationpage%26utm_campaign%3Dc6_skillets_locationpage_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com%2Frestaurants&index=3&md5=6c3dd5e98d48d16013a1fd83b4d69b14)\n. To order Applebee’s To Go or delivery, visit Applebees.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fmenu%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Dmenuorder%26utm_campaign%3Dc6_skillets_menuorder_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com&index=4&md5=e61e0d853bacaa3409b59f18fdf489f1)\nor download the Applebee’s mobile app (iOS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fapplebees%2Fid1036172835&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=iOS&index=5&md5=a8a6e5547da599691cf1e135e1482c32)\n, Google\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.olo.applebees%26hl%3Den_US&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Google&index=6&md5=ac8b240796a5ea84a83dc266e587c950)\n).\n\nGuests can also join Club Applebee’s® for exclusive offers and promotions\nby signing up at Applebees.com/sign-up\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.applebees.com%2Fen%2Fsign-up%3Futm_medium%3Dpublic%2520relations%26utm_source%3Dbusinesswire%26utm_content%3Demailsignup_2026%26utm_campaign%3Dc6_skillets_2026%26utm_term%3Dskillets&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=Applebees.com%2Fsign-up&index=7&md5=d14deddd0ed2cd9d0c62c154f8a01028)\n. New members receive a special welcome offer!\n\n* Limited time. Price, participation and selection may vary. Tax and gratuity\nexcluded.\n\n** Must be 21+ to order/consume alcohol. Void where prohibited. Tax &\ngratuity excluded. Dine-in only, except where carry-out alcohol is permitted\nby law. Participation may vary. While supplies last.\n\nAbout Applebee's®\n\nAs one of the world’s largest casual dining brands, Applebee’s\nNeighborhood Grill + Bar serves as America’s kitchen table, offering guests\na lively dining experience that combines simple, craveable American fare with\nclassic drinks and local drafts. Applebee’s makes it easy for family and\nfriends to connect with one another, whether it’s in a dining room or in the\ncomfort of a living room, Eatin’ Good in the Neighborhood™ is a familiar\nand affordable escape from the everyday. Applebee's restaurants are owned and\noperated by entrepreneurs dedicated to more than serving great food, but also\nbuilding up the communities that we call home. From raising money for local\ncharities to hosting community fundraisers, Applebee’s is always Doin’\nGood in the Neighborhood®. Applebee’s and its franchise operations together\nconsisted of 1,557 Applebee’s restaurants globally as of June 28, 2026.\nApplebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE:\nDIN], which is one of the world's largest full-service restaurant companies.\n\nFollow us:\n\nInstagram: @applebees\n\nTikTok: @applebees\n\nX: @applebees\n\nFacebook: www.facebook.com/applebees\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fapplebees&esheet=54618216&newsitemid=20261012677388&lan=en-US&anchor=www.facebook.com%2Fapplebees&index=8&md5=93fb0ccb3e4e781ea243904e0f24227b)\n\nBR-APPB\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261012677388/en/\n(https://www.businesswire.com/news/home/20261012677388/en/)\n\nFor media inquiries, email us at media@applebees.com\n(mailto:media@applebees.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-12T12:00:00.773588264Z","server_sent_at_ms":1791806400773},"received_at":"2026-10-12T12:00:00.823Z","source_url":"https://www.businesswire.com/news/home/20261012677388/en/"},"analysis":{"id":"154657","press_release_id":"166300","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Applebee's, franchised by subsidiaries of Dine Brands Global (NYSE: DIN), is bringing back its Sizzlin' Skillets lineup for a limited time this fall starting at $12.99.\n\nThe lineup includes two new dishes, the Cheesy Chicken Skillet and Chicken & Shrimp Scampi Skillet, alongside returning favorites, plus a $6 Spooky Sips Halloween beverage menu.\n\nThe promotion is available for dine-in, To Go and delivery across Applebee's 1,557 restaurants globally; it is a routine seasonal marketing push with no disclosed financial impact for Dine Brands.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal LTO promotion -- suppress for ticker-level alerts."},"keyFigures":{"customDimensions":{"restaurant_count":1557,"spooky_sips_price":"$6","skillet_starting_price":"$12.99"}},"quotedText":"Fall brings people together around the table, and this season, Applebee’s is giving guests a warm, indulgent meal that offers bold flavors and great value with our new Sizzlin’ Skillets","namedEntities":{"people":[{"name":"Michelle Chin","role":"Chief Marketing Officer at Applebee's"}],"products":["Cheesy Chicken Skillet","Chicken & Shrimp Scampi Skillet","Garlic Sirloin Skillet","Bourbon Street Chicken & Shrimp","Bourbon Street Steak","Spooky Sips","Tipsy Zombie","Dracula's Juice","Graveyard Soda","Tropical Spell Mocktail"],"companies":[{"name":"Applebee's","relationship":"brand of the filer"},{"name":"Dine Brands Global Inc.","ticker":"DIN","relationship":"parent/franchisor"}],"dollarAmounts":[{"amount":"$12.99","context":"starting price for Sizzlin' Skillets"},{"amount":"$6","context":"price of Spooky Sips Mucho cocktails, mocktails and dirty sodas"}]},"materialImpact":{"score":1,"reasoning":"Routine limited-time menu promotion (Sizzlin' Skillets and Spooky Sips) from Applebee's, a Dine Brands subsidiary. Marketing boilerplate with no financial, operational, or strategic disclosure."},"tickerRelevance":{"others":[],"primary":"DIN"},"globalImportance":5,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"routine-menu-promotion","financialDisclosure":false,"householdBrandBoost":"Applebee's is a known casual-dining brand"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Applebee's, franchised by subsidiaries of Dine Brands Global (NYSE: DIN), is bringing back its Sizzlin' Skillets lineup for a limited time this fall starting at $12.99.\n\nThe lineup includes two new dishes, the Cheesy Chicken Skillet and Chicken & Shrimp Scampi Skillet, alongside returning favorites, plus a $6 Spooky Sips Halloween beverage menu.\n\nThe promotion is available for dine-in, To Go and delivery across Applebee's 1,557 restaurants globally; it is a routine seasonal marketing push with no disclosed financial impact for Dine Brands.","key_figures":{"customDimensions":{"restaurant_count":1557,"spooky_sips_price":"$6","skillet_starting_price":"$12.99"}},"named_entities":{"people":[{"name":"Michelle Chin","role":"Chief Marketing Officer at Applebee's"}],"products":["Cheesy Chicken Skillet","Chicken & Shrimp Scampi Skillet","Garlic Sirloin Skillet","Bourbon Street Chicken & Shrimp","Bourbon Street Steak","Spooky Sips","Tipsy Zombie","Dracula's Juice","Graveyard Soda","Tropical Spell Mocktail"],"companies":[{"name":"Applebee's","relationship":"brand of the filer"},{"name":"Dine Brands Global Inc.","ticker":"DIN","relationship":"parent/franchisor"}],"dollarAmounts":[{"amount":"$12.99","context":"starting price for Sizzlin' Skillets"},{"amount":"$6","context":"price of Spooky Sips Mucho cocktails, mocktails and dirty sodas"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-12T12:00:10.828Z","global_importance":5,"audience_relevance":15,"importance_components":{"tickerTier":"small-cap","eventGravity":"routine-menu-promotion","financialDisclosure":false,"householdBrandBoost":"Applebee's is a known casual-dining brand"}},"durationMs":5056,"modelName":"glm-5.3-flashx"}}