{"success":true,"data":{"pressRelease":{"id":"166438","rtpr_id":"nGNX79C6NY-20261012","ticker":"PLTK","exchange":"NASDAQ","all_tickers":["PLTK","8II"],"title":"Kevin Bacon invites players to help build his farm in Solitaire Grand Harvest","author":"Globe Newswire","published_at":"2026-10-12T13:00:00.611Z","article_body":"HERZLIYA, Israel, Oct. 12, 2026 (GLOBE NEWSWIRE) -- Playtika\n(https://www.globenewswire.com/Tracker?data=IKax1p1jISS6M0-UflcQnkksXP5GeK3fJR3hQ_FRVnTd2bbDX2lved3ldYtBN6HuFN_ntFhrW0xkxOYBdHlntA==),\na global leader in mobile gaming entertainment and technology, announces a new\ncollaboration between Kevin Bacon and Solitaire Grand Harvest, the hit\nfarm-themed solitaire game that combines solitaire gameplay with the\nexperience of running your own virtual farm & growing your crops. Starting\ntoday, players are invited to help Kevin build his very own farm directly\ninside the game.\n\nThe collaboration also unlocks a wave of exclusive in-game rewards and\nsurprises for players to discover, with several major releases unlocking in\nthe coming months.\n\nFarming sits at the heart of Solitaire Grand Harvest, giving players a sense\nof progress and ownership with every session. Kevin is no stranger to farm\nlife himself, sharing a farm in Connecticut, with his wife Kyra Sedgwick, home\nto goats, pigs, alpacas and horses. Two of their goats are named Macon and\nLouie, who were an anniversary gift\n(https://www.globenewswire.com/Tracker?data=SzNyqM3RAJY_3OU92vhmBvJUPU6y_d1hKw7dwbpAdKFtVnRXkv95sIXRb_JCtpkpibEvLO1WrWVWi5rKKWmfAu1CnRitymbwmuGTBENXXQOnfBWOfNdpyjgHZSaJf2ZYoaIH-C6ClR9MAMbLiLFNMzxHlaNTGUniG9bra8K7hYanrqpq0rR0bQsyB8mrlsGlbR7ZgBlkKpBEMpoJzsDcPA==)\n- with Louie apparently convinced he is a miniature horse. Kevin’s pigs,\nmeanwhile, are named Johnny and June. Now, he is bringing that same farm life\nexperience into Solitaire Grand Harvest, where players can build up his farm\nalongside him as he appears throughout their in-game journey.\n\nThe launch is the first of three key moments in the collaboration, with more\nto be revealed as the campaign unfolds, including fresh content, surprises and\nbrand-new ways for players to get involved. The partnership extends well\nbeyond the game itself, backed by a worldwide marketing campaign including TV\nadvertising, digital campaigns and a dedicated influencer campaign, making it\none of Solitaire Grand Harvest's most far-reaching partnerships to date.\n\nKevin Bacon says: “There's nothing like the feeling of building something\nfrom the ground up, whether it's on my own farm or now inside Solitaire Grand\nHarvest. I've always found real peace in farm life - the animals, the land,\nthe slow work of growing something - and I love that players get to be part of\nthat with me here. I'm looking forward to seeing what everyone creates.”\n\nRoi Glazer, General Manager of Solitaire Grand Harvest, said: “Having Kevin\nbuild his own farm inside Supertreat’s Solitaire Grand Harvest brings\nsomething new to the world our players already love. From his own animals to\nhis approach to farm life, every part of this collaboration is designed to\nfeel authentic to both Kevin and to what makes our farm special, and we can't\nwait for players to help him build it from the ground up.”\n\nPlayers can join Kevin in building his farm today by downloading Solitaire\nGrand Harvest for free on the App Store and Google Play\n(https://www.globenewswire.com/Tracker?data=tOzBc0GzvHoH6lYPPpjgrj0xyU3ORiRuKC8ZJ5JIv2orAmeg4WjzxAGRsUkQgWlGWnwfohEg_ZufJ80w0OYOrDwPPi5CCuomJPblaYvvoHRXsI_Eu82Wt3eH9dyWgkSFvi5EPiZIyOMTEZFw8U08Ig==).\nTo follow along, visit Solitaire Grand Harvest on Facebook\n(https://www.globenewswire.com/Tracker?data=rZlTJfk9_c5Hq6ZxEIiIS1_Ztw7FRfTEb39N902G_DRpGN4vQfnTe-LzKEk-i_ga3NpnlaN7_RfjFnjYG-4HNYni5fXJFf1fEnDeaUd5Mp_9UsUj9M_w1GzFUXT5RUQZ)\nand Instagram\n(https://www.globenewswire.com/Tracker?data=OQ-mSBNP_wYGyrFxA-ryd1MV0ztWP1hgb-rxCwfmCsjUJyzCuqeKc5LBVuh3uk3UIoYABzMeYqVPpzdz4QB2v-EElqx8O4Df_qNb6GOMcJA31rm8XERMSxSDOH7p9X-S).\n\nAbout Solitaire Grand Harvest®\nSolitaire Grand Harvest allows its community to experience the fun side of\nfarming as they grow and harvest crops, build and design their personal farm\nand progress through thousands of challenging Solitaire levels. The game\nprovides high value content, and players are constantly exposed to new\nfeatures and provided with the opportunity to connect with other members of\nthe Solitaire Grand Harvest community online.\n\nAbout Playtika®\nPlaytika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and\ntechnology market leader with a portfolio of multiple game titles. Founded in\n2010, Playtika was among the first to offer free-to-play social games on\nsocial networks and, shortly after, on mobile platforms. Headquartered in\nHerzliya, Israel, and guided by a mission to entertain the world through\ninfinite ways to play, Playtika has employees across offices worldwide. For\nmore, visit playtika.com\n(https://www.globenewswire.com/Tracker?data=nrjtyGKlW85pcMA4bj5aTGjHklfsaV8KekZE11cu7hhNHbrvu5-mAfxE59poY1u25ypQmvrhaayT3sb9PeuAag==).\n\nA photo accompanying this announcement is available\nat https://www.globenewswire.com/NewsRoom/AttachmentNg/49cea6f2-2bc5-4aa0-b966-ad150328c5a6\n\nA video accompanying this announcement is available\nat https://www.globenewswire.com/NewsRoom/AttachmentNg/45dd79d4-21d0-489b-b25d-0917fb6ae29b\n\nFor further information - Media Contact: press@playtika.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/c4444baa-154b-4f03-8b94-654a69ca317a)\nKevin Bacon and SGH \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/49cea6f2-2bc5-4aa0-b966-ad150328c5a6/en)\nPlayers are invited to help Kevin build his very own farm directly inside SGH\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX79C6NY-20261012","title":"Kevin Bacon invites players to help build his farm in Solitaire Grand Harvest","author":"Globe Newswire","ticker":"PLTK","created":"2026-10-12T13:00:00.611Z","tickers":["PLTK","8II"],"exchange":"NASDAQ","article_body":"HERZLIYA, Israel, Oct. 12, 2026 (GLOBE NEWSWIRE) -- Playtika\n(https://www.globenewswire.com/Tracker?data=IKax1p1jISS6M0-UflcQnkksXP5GeK3fJR3hQ_FRVnTd2bbDX2lved3ldYtBN6HuFN_ntFhrW0xkxOYBdHlntA==),\na global leader in mobile gaming entertainment and technology, announces a new\ncollaboration between Kevin Bacon and Solitaire Grand Harvest, the hit\nfarm-themed solitaire game that combines solitaire gameplay with the\nexperience of running your own virtual farm & growing your crops. Starting\ntoday, players are invited to help Kevin build his very own farm directly\ninside the game.\n\nThe collaboration also unlocks a wave of exclusive in-game rewards and\nsurprises for players to discover, with several major releases unlocking in\nthe coming months.\n\nFarming sits at the heart of Solitaire Grand Harvest, giving players a sense\nof progress and ownership with every session. Kevin is no stranger to farm\nlife himself, sharing a farm in Connecticut, with his wife Kyra Sedgwick, home\nto goats, pigs, alpacas and horses. Two of their goats are named Macon and\nLouie, who were an anniversary gift\n(https://www.globenewswire.com/Tracker?data=SzNyqM3RAJY_3OU92vhmBvJUPU6y_d1hKw7dwbpAdKFtVnRXkv95sIXRb_JCtpkpibEvLO1WrWVWi5rKKWmfAu1CnRitymbwmuGTBENXXQOnfBWOfNdpyjgHZSaJf2ZYoaIH-C6ClR9MAMbLiLFNMzxHlaNTGUniG9bra8K7hYanrqpq0rR0bQsyB8mrlsGlbR7ZgBlkKpBEMpoJzsDcPA==)\n- with Louie apparently convinced he is a miniature horse. Kevin’s pigs,\nmeanwhile, are named Johnny and June. Now, he is bringing that same farm life\nexperience into Solitaire Grand Harvest, where players can build up his farm\nalongside him as he appears throughout their in-game journey.\n\nThe launch is the first of three key moments in the collaboration, with more\nto be revealed as the campaign unfolds, including fresh content, surprises and\nbrand-new ways for players to get involved. The partnership extends well\nbeyond the game itself, backed by a worldwide marketing campaign including TV\nadvertising, digital campaigns and a dedicated influencer campaign, making it\none of Solitaire Grand Harvest's most far-reaching partnerships to date.\n\nKevin Bacon says: “There's nothing like the feeling of building something\nfrom the ground up, whether it's on my own farm or now inside Solitaire Grand\nHarvest. I've always found real peace in farm life - the animals, the land,\nthe slow work of growing something - and I love that players get to be part of\nthat with me here. I'm looking forward to seeing what everyone creates.”\n\nRoi Glazer, General Manager of Solitaire Grand Harvest, said: “Having Kevin\nbuild his own farm inside Supertreat’s Solitaire Grand Harvest brings\nsomething new to the world our players already love. From his own animals to\nhis approach to farm life, every part of this collaboration is designed to\nfeel authentic to both Kevin and to what makes our farm special, and we can't\nwait for players to help him build it from the ground up.”\n\nPlayers can join Kevin in building his farm today by downloading Solitaire\nGrand Harvest for free on the App Store and Google Play\n(https://www.globenewswire.com/Tracker?data=tOzBc0GzvHoH6lYPPpjgrj0xyU3ORiRuKC8ZJ5JIv2orAmeg4WjzxAGRsUkQgWlGWnwfohEg_ZufJ80w0OYOrDwPPi5CCuomJPblaYvvoHRXsI_Eu82Wt3eH9dyWgkSFvi5EPiZIyOMTEZFw8U08Ig==).\nTo follow along, visit Solitaire Grand Harvest on Facebook\n(https://www.globenewswire.com/Tracker?data=rZlTJfk9_c5Hq6ZxEIiIS1_Ztw7FRfTEb39N902G_DRpGN4vQfnTe-LzKEk-i_ga3NpnlaN7_RfjFnjYG-4HNYni5fXJFf1fEnDeaUd5Mp_9UsUj9M_w1GzFUXT5RUQZ)\nand Instagram\n(https://www.globenewswire.com/Tracker?data=OQ-mSBNP_wYGyrFxA-ryd1MV0ztWP1hgb-rxCwfmCsjUJyzCuqeKc5LBVuh3uk3UIoYABzMeYqVPpzdz4QB2v-EElqx8O4Df_qNb6GOMcJA31rm8XERMSxSDOH7p9X-S).\n\nAbout Solitaire Grand Harvest®\nSolitaire Grand Harvest allows its community to experience the fun side of\nfarming as they grow and harvest crops, build and design their personal farm\nand progress through thousands of challenging Solitaire levels. The game\nprovides high value content, and players are constantly exposed to new\nfeatures and provided with the opportunity to connect with other members of\nthe Solitaire Grand Harvest community online.\n\nAbout Playtika®\nPlaytika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and\ntechnology market leader with a portfolio of multiple game titles. Founded in\n2010, Playtika was among the first to offer free-to-play social games on\nsocial networks and, shortly after, on mobile platforms. Headquartered in\nHerzliya, Israel, and guided by a mission to entertain the world through\ninfinite ways to play, Playtika has employees across offices worldwide. For\nmore, visit playtika.com\n(https://www.globenewswire.com/Tracker?data=nrjtyGKlW85pcMA4bj5aTGjHklfsaV8KekZE11cu7hhNHbrvu5-mAfxE59poY1u25ypQmvrhaayT3sb9PeuAag==).\n\nA photo accompanying this announcement is available\nat https://www.globenewswire.com/NewsRoom/AttachmentNg/49cea6f2-2bc5-4aa0-b966-ad150328c5a6\n\nA video accompanying this announcement is available\nat https://www.globenewswire.com/NewsRoom/AttachmentNg/45dd79d4-21d0-489b-b25d-0917fb6ae29b\n\nFor further information - Media Contact: press@playtika.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/c4444baa-154b-4f03-8b94-654a69ca317a)\nKevin Bacon and SGH \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/49cea6f2-2bc5-4aa0-b966-ad150328c5a6/en)\nPlayers are invited to help Kevin build his very own farm directly inside SGH\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-12T13:00:00.977158456Z","server_sent_at_ms":1791810000977},"received_at":"2026-10-12T13:00:01.028Z","source_url":null},"analysis":{"id":"154788","press_release_id":"166438","analysis_json":{"industry":{"label":"Entertainment","sector":"Communication Services"},"redFlags":[],"eventType":"partnership","narrative":"Playtika announced a new collaboration between Kevin Bacon and its hit mobile game Solitaire Grand Harvest, inviting players to help build Bacon's farm inside the game.\n\nThe launch is the first of three planned campaign moments, backed by a worldwide marketing push spanning TV, digital, and influencer channels — one of the game's most far-reaching partnerships to date.\n\nThe deal is a marketing/user-engagement play for a key Playtika title; no financial terms were disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Playtika leans on celebrity marketing for Solitaire Grand Harvest engagement — watch for user-metric impact in next earnings."},"keyFigures":{},"quotedText":"There's nothing like the feeling of building something from the ground up, whether it's on my own farm or now inside Solitaire Grand Harvest.","namedEntities":{"people":[{"name":"Kevin Bacon","role":"celebrity partner / actor"},{"name":"Roi Glazer","role":"General Manager of Solitaire Grand Harvest"},{"name":"Kyra Sedgwick","role":"mentioned (Kevin Bacon's wife)"}],"products":["Solitaire Grand Harvest"],"companies":[{"name":"Playtika Holding Corp.","ticker":"PLTK","relationship":"filer"},{"name":"Supertreat","relationship":"Playtika studio behind Solitaire Grand Harvest"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"A celebrity marketing collaboration for one of Playtika's live games; no financial figures, guidance, or structural change disclosed. Incremental user-acquisition upside at most."},"tickerRelevance":{"others":[],"primary":"PLTK"},"globalImportance":10,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"celebrity-marketing-collab","householdNameBoost":"Kevin Bacon adds consumer brand recognition","financialMateriality":"none-disclosed"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"Playtika announced a new collaboration between Kevin Bacon and its hit mobile game Solitaire Grand Harvest, inviting players to help build Bacon's farm inside the game.\n\nThe launch is the first of three planned campaign moments, backed by a worldwide marketing push spanning TV, digital, and influencer channels — one of the game's most far-reaching partnerships to date.\n\nThe deal is a marketing/user-engagement play for a key Playtika title; no financial terms were disclosed.","key_figures":{},"named_entities":{"people":[{"name":"Kevin Bacon","role":"celebrity partner / actor"},{"name":"Roi Glazer","role":"General Manager of Solitaire Grand Harvest"},{"name":"Kyra Sedgwick","role":"mentioned (Kevin Bacon's wife)"}],"products":["Solitaire Grand Harvest"],"companies":[{"name":"Playtika Holding Corp.","ticker":"PLTK","relationship":"filer"},{"name":"Supertreat","relationship":"Playtika studio behind Solitaire Grand Harvest"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-12T13:00:06.186Z","global_importance":10,"audience_relevance":30,"importance_components":{"tickerTier":"small-cap","eventGravity":"celebrity-marketing-collab","householdNameBoost":"Kevin Bacon adds consumer brand recognition","financialMateriality":"none-disclosed"}},"durationMs":5084,"modelName":"glm-5.3-flashx"}}