{"success":true,"data":{"pressRelease":{"id":"166915","rtpr_id":"nACSRqnDRa-20261013","ticker":"STGW","exchange":"NASDAQ","all_tickers":["STGW"],"title":"ADK Group Enters into a Three-Year Strategic Business Partnership with Stagwell","author":"ACCESSWIRE","published_at":"2026-10-13T05:00:00.459Z","article_body":"NEW YORK CITY, NY / ACCESS Newswire (https://www.accessnewswire.com/) /\nOctober 13, 2026 / ADK Holdings Inc. (Headquarters: Minato-ku, Tokyo;\nRepresentative Director and President: Toshiya Oyama) has entered into a\nMaster Agreement for a three-year strategic business partnership with Stagwell\nInc. (Headquarters: New York, USA; Chairman & CEO: Mark Penn; hereinafter\n\"Stagwell\" (NASDAQ:STGW)).\n(https://app.accessnewswire.com/imagelibrary/a5e5c14d-3743-4c3a-b605-0cb2c9fca2bc/1236135/picture1.png)\nThis partnership aims to maximize the value delivered to clients in both the\nJapanese and global markets by leveraging the complementary capabilities and\nglobal networks of the two companies.\n\nBy combining the comprehensive capabilities and trust that the four core ADK\nGroup companies (ADK Holdings, ADK Marketing Solutions, ADK Creative One, and\nADK Emotions) have cultivated in the Japanese market over many years with\nStagwell's marketing service capabilities powered by world-class technology\nand its global network, the two companies will fully launch a comprehensive\nsupport framework to solve clients' marketing challenges in Japan and around\nthe world.\n\nFrom One Year of Collaboration to a Three-Year Strategic Business Partnership\n\nUnder the Memorandum of Understanding on promoting global collaboration signed\nin July 2025, the two companies have spent approximately one year validating\nthe effectiveness of their collaboration through a variety of joint projects.\nThese efforts have produced results across multiple areas, including\nsupporting the global expansion of IP originating in Japan and helping major\nJapanese corporate clients expand overseas.\n\nThe signing of this Master Agreement marks a formal transition from the\nprevious project-based cooperation to a stable, three-year strategic\ncollaboration framework.\n\nKey Focus Areas for Collaboration\n\nWith the signing of the Master Agreement, the two companies have designated\nthe following two areas as key focus themes for their collaboration.\n\nExpanding IP business in global markets, starting with the United States\n\nBy combining ADK's global IP production capabilities, grounded in its\nmarketing expertise, with Stagwell's U.S. entertainment data and analytics\ncapabilities and comprehensive marketing execution capabilities, the two\ncompanies will drive, end to end, the North American expansion of Japanese IP\nand the creation of joint businesses in Japan and overseas.\n\nStrengthening support for global and multinational brands in the Japanese\nmarket\n\nWorking with the global network of Stagwell, which has numerous highly\nspecialized marketing companies under its umbrella, the two companies will\nbuild optimal solutions and support structures to help multinational brands\nenter and grow their businesses in the Japanese market.\n\nOngoing Areas of Collaboration\n* Supporting Japanese companies' marketing activities targeting global markets\n* Enhancing services in Japan and overseas through the shared use of both\ngroups' data assets, tools, and solutions\nIn addition, by mutually assigning resources in the target areas and promoting\nongoing exchanges of personnel, the two companies aim to build a strong\nalliance at both the organizational and personnel levels and to advance this\nstrategic business partnership with a high degree of effectiveness.\n\nComment from Masato Suematsu, Executive Officer, Global Marketing, ADK\nMarketing Solutions\n\n\"Since signing the MOU in 2025, our two companies have validated the\neffectiveness of our collaboration through joint projects and steadily built a\nsolid track record of cooperation both in Japan and overseas. Based on the\nconfidence gained over the past year, we are delighted to upgrade our\npartnership into a more powerful strategic collaboration framework. Moving\nforward, we will deeply integrate Stagwell's global network, cutting-edge\ntechnology, and data analytics capabilities with ADK's essential expertise in\nidentifying and solving core challenges. This will enable us to provide even\nstronger support for the global expansion of Japanese IP - starting with North\nAmerica - and the overseas expansion of Japanese companies, while\ncomprehensively supporting global brands in achieving success in the Japanese\nmarket. We are confident that this partnership will bring unprecedented new\nvalue to our clients and contribute to the steady growth and development of\ntheir businesses.\"\n\nComment from Randy Duax, Managing Director, Stagwell Asia-Pacific\n\n\"What sets this partnership apart from most industry announcements is that\nwe've already spent a year proving it works. ADK brings an unmatched\nunderstanding of Japan, its consumers and its IP ecosystem, while Stagwell\nbrings a global network built to transform marketing through AI, connecting\nworld-class talent with technology, data and specialist expertise. Together,\nwe have a unique ability to help Japanese brands and IP become truly global,\nwhile helping the world's leading brands win in Japan. We've built the\nfoundation. Now we're ready to scale.\"\n\nAbout Stagwell\n\nStagwell is the global challenger network transforming marketing through AI.\nWe deliver scaled creative performance for the world's most ambitious brands,\nconnecting culture-moving creativity with leading-edge technology to harmonize\nthe art and science of marketing. Led by entrepreneurs, our specialists in 40+\ncountries are unified under a single purpose: to drive effectiveness and\nimprove business results for our clients. Join us at www.stagwellglobal.com.\n\nAbout ADK Group\n\nADK Group consists of the pure holding company ADK Holdings Inc. and three\noperating companies under it, ADK Marketing Solutions, ADK Creative One, and\nADK Emotions, each established to enhance specialized expertise. Under its\nbusiness vision \"Growing Brands and Fans,\" the Group aims to continue\ncontributing to the sustainable growth of its clients' businesses by creating\nfans, deepening bonds with fans, and generating new value together with fans.\n\nADK Holdings website https://www.adk.jp/\n\nAbout the four core ADK Group companies: https://www.adk.jp/en/about/outline/\n\nContacts for This Release\n\nADK Marketing Solutions Inc.\nBusiness Development Division, Global Projects Suematsu / Takeda　\ne-mail: adk-global_prj@adk.jp\n\nADK Holdings Inc.\nPR & Marketing Group, Public Relations Office, Corporate Planning Division\nUchiyama / Saito　\ne-mail: mspr@adk.jp\n\nSOURCE: Stagwell\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/adk-group-enters-into-a-three-year-strategic-business-partnershi-1236135)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nACSRqnDRa-20261013","title":"ADK Group Enters into a Three-Year Strategic Business Partnership with Stagwell","author":"ACCESSWIRE","ticker":"STGW","created":"2026-10-13T05:00:00.459Z","tickers":["STGW"],"exchange":"NASDAQ","article_body":"NEW YORK CITY, NY / ACCESS Newswire (https://www.accessnewswire.com/) /\nOctober 13, 2026 / ADK Holdings Inc. (Headquarters: Minato-ku, Tokyo;\nRepresentative Director and President: Toshiya Oyama) has entered into a\nMaster Agreement for a three-year strategic business partnership with Stagwell\nInc. (Headquarters: New York, USA; Chairman & CEO: Mark Penn; hereinafter\n\"Stagwell\" (NASDAQ:STGW)).\n(https://app.accessnewswire.com/imagelibrary/a5e5c14d-3743-4c3a-b605-0cb2c9fca2bc/1236135/picture1.png)\nThis partnership aims to maximize the value delivered to clients in both the\nJapanese and global markets by leveraging the complementary capabilities and\nglobal networks of the two companies.\n\nBy combining the comprehensive capabilities and trust that the four core ADK\nGroup companies (ADK Holdings, ADK Marketing Solutions, ADK Creative One, and\nADK Emotions) have cultivated in the Japanese market over many years with\nStagwell's marketing service capabilities powered by world-class technology\nand its global network, the two companies will fully launch a comprehensive\nsupport framework to solve clients' marketing challenges in Japan and around\nthe world.\n\nFrom One Year of Collaboration to a Three-Year Strategic Business Partnership\n\nUnder the Memorandum of Understanding on promoting global collaboration signed\nin July 2025, the two companies have spent approximately one year validating\nthe effectiveness of their collaboration through a variety of joint projects.\nThese efforts have produced results across multiple areas, including\nsupporting the global expansion of IP originating in Japan and helping major\nJapanese corporate clients expand overseas.\n\nThe signing of this Master Agreement marks a formal transition from the\nprevious project-based cooperation to a stable, three-year strategic\ncollaboration framework.\n\nKey Focus Areas for Collaboration\n\nWith the signing of the Master Agreement, the two companies have designated\nthe following two areas as key focus themes for their collaboration.\n\nExpanding IP business in global markets, starting with the United States\n\nBy combining ADK's global IP production capabilities, grounded in its\nmarketing expertise, with Stagwell's U.S. entertainment data and analytics\ncapabilities and comprehensive marketing execution capabilities, the two\ncompanies will drive, end to end, the North American expansion of Japanese IP\nand the creation of joint businesses in Japan and overseas.\n\nStrengthening support for global and multinational brands in the Japanese\nmarket\n\nWorking with the global network of Stagwell, which has numerous highly\nspecialized marketing companies under its umbrella, the two companies will\nbuild optimal solutions and support structures to help multinational brands\nenter and grow their businesses in the Japanese market.\n\nOngoing Areas of Collaboration\n* Supporting Japanese companies' marketing activities targeting global markets\n* Enhancing services in Japan and overseas through the shared use of both\ngroups' data assets, tools, and solutions\nIn addition, by mutually assigning resources in the target areas and promoting\nongoing exchanges of personnel, the two companies aim to build a strong\nalliance at both the organizational and personnel levels and to advance this\nstrategic business partnership with a high degree of effectiveness.\n\nComment from Masato Suematsu, Executive Officer, Global Marketing, ADK\nMarketing Solutions\n\n\"Since signing the MOU in 2025, our two companies have validated the\neffectiveness of our collaboration through joint projects and steadily built a\nsolid track record of cooperation both in Japan and overseas. Based on the\nconfidence gained over the past year, we are delighted to upgrade our\npartnership into a more powerful strategic collaboration framework. Moving\nforward, we will deeply integrate Stagwell's global network, cutting-edge\ntechnology, and data analytics capabilities with ADK's essential expertise in\nidentifying and solving core challenges. This will enable us to provide even\nstronger support for the global expansion of Japanese IP - starting with North\nAmerica - and the overseas expansion of Japanese companies, while\ncomprehensively supporting global brands in achieving success in the Japanese\nmarket. We are confident that this partnership will bring unprecedented new\nvalue to our clients and contribute to the steady growth and development of\ntheir businesses.\"\n\nComment from Randy Duax, Managing Director, Stagwell Asia-Pacific\n\n\"What sets this partnership apart from most industry announcements is that\nwe've already spent a year proving it works. ADK brings an unmatched\nunderstanding of Japan, its consumers and its IP ecosystem, while Stagwell\nbrings a global network built to transform marketing through AI, connecting\nworld-class talent with technology, data and specialist expertise. Together,\nwe have a unique ability to help Japanese brands and IP become truly global,\nwhile helping the world's leading brands win in Japan. We've built the\nfoundation. Now we're ready to scale.\"\n\nAbout Stagwell\n\nStagwell is the global challenger network transforming marketing through AI.\nWe deliver scaled creative performance for the world's most ambitious brands,\nconnecting culture-moving creativity with leading-edge technology to harmonize\nthe art and science of marketing. Led by entrepreneurs, our specialists in 40+\ncountries are unified under a single purpose: to drive effectiveness and\nimprove business results for our clients. Join us at www.stagwellglobal.com.\n\nAbout ADK Group\n\nADK Group consists of the pure holding company ADK Holdings Inc. and three\noperating companies under it, ADK Marketing Solutions, ADK Creative One, and\nADK Emotions, each established to enhance specialized expertise. Under its\nbusiness vision \"Growing Brands and Fans,\" the Group aims to continue\ncontributing to the sustainable growth of its clients' businesses by creating\nfans, deepening bonds with fans, and generating new value together with fans.\n\nADK Holdings website https://www.adk.jp/\n\nAbout the four core ADK Group companies: https://www.adk.jp/en/about/outline/\n\nContacts for This Release\n\nADK Marketing Solutions Inc.\nBusiness Development Division, Global Projects Suematsu / Takeda　\ne-mail: adk-global_prj@adk.jp\n\nADK Holdings Inc.\nPR & Marketing Group, Public Relations Office, Corporate Planning Division\nUchiyama / Saito　\ne-mail: mspr@adk.jp\n\nSOURCE: Stagwell\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/adk-group-enters-into-a-three-year-strategic-business-partnershi-1236135)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved."},"type":"article","timestamp":"2026-10-13T05:00:00.519893799Z","server_sent_at_ms":1791867600519},"received_at":"2026-10-13T05:00:00.571Z","source_url":"https://www.accessnewswire.com/newsroom/en/business-and-professional-services/adk-group-enters-into-a-three-year-strategic-business-partnershi-1236135"},"analysis":{"id":"155246","press_release_id":"166915","analysis_json":{"industry":{"label":"Media","sector":"Communication Services"},"redFlags":[],"eventType":"partnership","narrative":"Stagwell has signed a Master Agreement with ADK Holdings establishing a three-year strategic business partnership covering Japan and global markets.\n\nThe agreement formalizes a collaboration first piloted under a July 2025 MOU, with validated results in expanding Japanese IP overseas and supporting Japanese corporate clients' global expansion.\n\nKey focus areas are driving North American expansion of Japanese IP using Stagwell's entertainment data and analytics, and supporting multinational brands entering the Japanese market. No financial terms were disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Stagwell converts a year-long ADK pilot into a formal three-year alliance, deepening its Japan/global IP expansion strategy."},"keyFigures":{"customDimensions":{"mou_signed":"July 2025","partnership_term_years":3,"stagwell_country_count":"40+"}},"quotedText":"What sets this partnership apart from most industry announcements is that we've already spent a year proving it works.","namedEntities":{"people":[{"name":"Toshiya Oyama","role":"Representative Director and President, ADK Holdings"},{"name":"Mark Penn","role":"Chairman & CEO, Stagwell"},{"name":"Masato Suematsu","role":"Executive Officer, Global Marketing, ADK Marketing Solutions"},{"name":"Randy Duax","role":"Managing Director, Stagwell Asia-Pacific"}],"products":[],"companies":[{"name":"Stagwell Inc.","ticker":"STGW","relationship":"partner"},{"name":"ADK Holdings Inc.","relationship":"partner"},{"name":"ADK Marketing Solutions","relationship":"partner (ADK Group subsidiary)"},{"name":"ADK Creative One","relationship":"partner (ADK Group subsidiary)"},{"name":"ADK Emotions","relationship":"partner (ADK Group subsidiary)"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Stagwell formalized a three-year strategic partnership with ADK Group after a year of validated joint collaboration. Positive for global reach and Japan market access, but no financial figures, revenue commitments, or deal value were disclosed."},"tickerRelevance":{"others":[],"primary":"STGW"},"globalImportance":22,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-mid-cap","partnerTier":"ADK Holdings (Japanese agency group)","eventGravity":"strategic-partnership-no-financial-terms","revenueImpactQuantified":false}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Stagwell has signed a Master Agreement with ADK Holdings establishing a three-year strategic business partnership covering Japan and global markets.\n\nThe agreement formalizes a collaboration first piloted under a July 2025 MOU, with validated results in expanding Japanese IP overseas and supporting Japanese corporate clients' global expansion.\n\nKey focus areas are driving North American expansion of Japanese IP using Stagwell's entertainment data and analytics, and supporting multinational brands entering the Japanese market. No financial terms were disclosed.","key_figures":{"customDimensions":{"mou_signed":"July 2025","partnership_term_years":3,"stagwell_country_count":"40+"}},"named_entities":{"people":[{"name":"Toshiya Oyama","role":"Representative Director and President, ADK Holdings"},{"name":"Mark Penn","role":"Chairman & CEO, Stagwell"},{"name":"Masato Suematsu","role":"Executive Officer, Global Marketing, ADK Marketing Solutions"},{"name":"Randy Duax","role":"Managing Director, Stagwell Asia-Pacific"}],"products":[],"companies":[{"name":"Stagwell Inc.","ticker":"STGW","relationship":"partner"},{"name":"ADK Holdings Inc.","relationship":"partner"},{"name":"ADK Marketing Solutions","relationship":"partner (ADK Group subsidiary)"},{"name":"ADK Creative One","relationship":"partner (ADK Group subsidiary)"},{"name":"ADK Emotions","relationship":"partner (ADK Group subsidiary)"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-13T05:00:05.952Z","global_importance":22,"audience_relevance":20,"importance_components":{"tickerTier":"small-mid-cap","partnerTier":"ADK Holdings (Japanese agency group)","eventGravity":"strategic-partnership-no-financial-terms","revenueImpactQuantified":false}},"durationMs":5356,"modelName":"glm-5.3-flashx"}}