{"success":true,"data":{"pressRelease":{"id":"167434","rtpr_id":"nGNX9Kr6hK-20261013","ticker":"CMRC","exchange":"NASDAQ","all_tickers":["CMRC"],"title":"Gutter Supply Accelerates B2B Growth with BigCommerce and Feedonomics, Replacing 20-Year Legacy Platform with Modern Commerce Engine","author":"Globe Newswire","published_at":"2026-10-13T12:00:00.998Z","article_body":"AUSTIN, Texas, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Commerce.com\n(https://www.globenewswire.com/Tracker?data=tIVZ3cNNEgaZFHScJ-VI8XfhYBSGANFFO6atIml72aa7bwVqBwnTUSW9wGaU0bFFaUE2NJNqhoBftdmeASw-S-ykgNBuAaR7eGbeA5ZuleHQIo_Qua21Q48qbHh9CSFp-Xqx_IFWwiMFBaqOESGGN9fu9aSk1U956yzJyDeEO-cMhPgG3cv-OqFzEW5oOOuhcDRw1mk7kEu-SVH_xEXejpqFYB_ulYcSOVfbv7xCtMw=)\n(Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI\nreshapes how customers discover and buy, today announced that Gutter Supply\n(https://www.globenewswire.com/Tracker?data=egEO9cPXIrtLGk_zv5RlX_wRc0efTkaS_e47mDN7rt5eqvkdrHMV2BMqUe1YzSEBtcQvBZczKmuQrh5lwjZqHg0sgIku7x2dVtC1-ZCNTZk=),\na leading distributor of residential and commercial water management products,\nhas launched its new B2B and B2C storefront on BigCommerce\n(https://www.globenewswire.com/Tracker?data=85LE2PCloaSaRgRSrrFymmrsJ_CY6d8-qhKGvNP3NOasPM9cZWXZKc843lcBJxP1ACPw-c3TfgeGJZvN1w9Oys10ytAhdGFdTsI5SonoBV9BC5N1XuJj7tbkNHf55z1SmeP5-vxjwrhGpGjVSy9fvq8ZOZXehpFIVoDyfBHAB2VtPzOwgA3qjvHbviofvlhAGbbzSol8krk3C83ad0pvt4H2QNn250QmY27tCUe7X9U=)\nand optimized its product data with Feedonomics\n(https://www.globenewswire.com/Tracker?data=UBdnLmbE0a5RKCeGzaQUSy-bYf91uVir48Ce_LkappMxvqFZhYSCXyytiZ21o-jw7M7R_fqyYppqoJK5uh85tAGTnoWMP8jvZTrsmvWLsjb9yfHUzFbsLtNlC2Yxs6MV4ZhDY2ljPLYR2P6xA_qwyfImSm63tStdggi5Z0AmX_WluNgQbT_OkIVXZUTrMhkY-0kyUaQuvjtpKd9BWrJl85biYETo2e2d2jM94Nm-qNA=).\n\nAfter launching its first ecommerce site in 2004, Gutter Supply operated on a\nlegacy platform managed by a single developer. As the business grew and\ncustomer demands evolved, the platform became increasingly cumbersome. Feature\nimplementations that should have taken days or weeks often stretched to over a\nyear. Marketing initiatives, landing page updates and new product experiences\nwere constantly delayed, limiting the company's ability to innovate and\nrespond to market opportunities.\n\n\"We spent 20 years building on our custom site, but we eventually hit a\nceiling,\" said Mike Milliman, partner at Gutter Supply. \"When a shopping cart\nupgrade took nine months to a year, we realized we needed a different\napproach. BigCommerce lets us move at the speed our business demands. Now our\nmarketing team can execute campaigns directly, and we can roll out new\nfeatures without waiting months for custom development. More importantly,\nwe're no longer dependent on a single person to keep the lights on.\"\n\nThe move to BigCommerce marks a strategic shift toward agility, scalability\nand contractor engagement. Gutter Supply selected BigCommerce specifically for\nits built-in B2B capabilities and native support for the contractor sales\nmodel. The new storefront supports both retail and contractor accounts with\nfeatures essential to complex B2B operations: tiered and bulk pricing,\naccount-specific experiences, invoicing, net terms and account management.\nThese features are all native to the platform rather than requiring custom\ncode. Equally important, BigCommerce's flexibility enabled Gutter Supply to\nlayer on specialized capabilities such as Custom Cutting and guided product\nselection, translating its expert contractor sales process into a self-service\ndigital experience.\n\nIn addition to strengthening its ecommerce platform, Gutter Supply leverages\nFeedonomics, powered by Commerce, to manage and optimize the product feed from\nBigCommerce to the Google Merchant Center. With the ability to use\ntransformers to adjust its data specifically for the feed without needing to\nchange the underlying product data in BigCommerce, Gutter Supply found it has\nmore flexibility to clean up attributes, adjust values to meet Google’s\nrequirements and troubleshoot issues without those changes affecting the\nsource data or other channels.\n\nThey have also used Feedonomics to address shipping issues, remove\ndiscontinued products, and resolve Google Merchant Center disapprovals. Since\nlaunch, Gutter Supply reported it has been able to improve its product\napproval rate significantly, and its feed is easier to manage and troubleshoot\noverall.\n\nThe BigCommerce platform also powers Gutter Supply's unique QuickShop\nexperience, a guided buying interface designed around how contractors plan and\npurchase materials for entire jobs. Rather than browsing thousands of\nindividual SKUs, contractors navigate a guided workflow organized by size,\nmaterial, color and style—selecting \"5-inch K-style black gutters,\" for\nexample—and see all compatible components on a single page. This approach\nhelps contractors assemble complete orders and avoid missing key parts, as\nwell as ensuring every element of a system fits together. Combined with\nBigCommerce's native shopping list functionality, contractors can save\ntemplates for jobs they regularly bid and reorder in seconds, turning a\ncomplex, error-prone manual process into a streamlined digital workflow.\n\nGutter Supply enhanced its Custom Cutting feature that brings a traditionally\nmanual, phone-based sales process online. Contractors can now specify exact\ngutter lengths they need while the system validates those cuts against the\ntotal quantity ordered, preventing errors and reducing back-and-forth\ncommunication with sales teams. This level of customization at the point of\norder represents a competitive advantage for the B2B materials supplier.\n\n\"The old platform had features we'd rigged together over the years,\" Milliman\nsaid. \"We learned that many of those features like tiered pricing, special\ncontractor pricing and shopping lists are standard B2B capabilities on\nBigCommerce. More importantly, BigCommerce gave us the flexibility to build\nthe custom features our contractors actually need, like Custom Cutting and\nguided material selection. They are purpose-built for how contractors buy. I\ndoubt we could have ever developed them on our old platform, and even if we\ncould, we'd have spent a year getting them right.\"\n\nGutter Supply’s long-term strategy focuses on contractor retention, repeat\nordering and strengthening customer relationships. Next year, the company\nplans to introduce a free-shipping program for contractor accounts based on\norder value and zone, along with enhanced carrier partnerships. BigCommerce\nwill also provide greater flexibility to test promotions and loyalty programs\ndesigned to reward repeat orders and grow long-term contractor relationships.\n\n\"A lot of distributors sitting on 20 years of custom code assume replatforming\nis a two-year project, so they keep patching,\" said Lance Owide, vice\npresident of B2B products at Commerce. \"Gutter Supply looked at the nine-month\ncart upgrade and realized there had to be a better way. What they got back was\nspeed: their marketing team ships campaigns without a developer in the loop,\nand the engineering work that's left goes toward improving the buying\nexperience their contractors actually asked for, driving business growth.\"\n\n\"The thing that impressed us about Gutter Supply's approach was their clarity\non what contractors needed combined with their willingness to embrace a modern\nplatform to deliver it,” said Tom Di Domenico, executive vice president of\ndigital strategy and technology at Amsive\n(https://www.globenewswire.com/Tracker?data=uzhxBRzQwEOtDwNDXMmiZ0d_MNSJ0AjdhrcXZh3g0xl1NI1aeQ6mHasKAgw0KdanNRN0r847od2wIXegzNjTmA==),\nthe BigCommerce partner that oversaw development of the new Gutter Supply\nsite. “With BigCommerce and a composable architecture, we could include\npurpose-built features like Custom Cutting and QuickShop without reinventing\nthe wheel. The platform's native B2B capabilities let us focus engineering\neffort on what truly differentiates Gutter Supply in the market, not on\nbuilding commodity ecommerce features from scratch.\"\n\nLearn more about how BigCommerce supports B2B businesses:\nhttps://www.bigcommerce.com/solutions/b2b-ecommerce-platform/\n\nAbout Commerce\nCommerce\n(https://www.globenewswire.com/Tracker?data=tIVZ3cNNEgaZFHScJ-VI8dUdbK_SazsH9ZWrpHQXnUFLdYI5zUbrwvmuBIp3FcGpFuUZLfPMKMHeab18bx8Hmw==)\n(Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing\nan open, AI-driven commerce ecosystem. As the parent company of BigCommerce\n(https://www.globenewswire.com/Tracker?data=85LE2PCloaSaRgRSrrFymszLBwOGn_pMlhnJWWceOqI8kRCsPGXFY0P8xMvwV1JsQFPcpkJB89BXNWJ40V9zdjKDORfyXo-PXVzOjviRZ78=),\nFeedonomics\n(https://www.globenewswire.com/Tracker?data=UBdnLmbE0a5RKCeGzaQUS9XI-d2456z_AOvnFCZLIJbXtLZDbfMx7uNsF5XaB6gczC5BKHQnHJxSDDziRWVmbq3f_Jj6HeGQOQs1Bsfkyio=),\nand Makeswift\n(https://www.globenewswire.com/Tracker?data=P5inRh7k314BmakwFGhUMR7KO7LL98LhPHxijwY8pRYPjQY3wZeNOg5Zsyre_vaGQ1eK-NYXTzLewtNWo3Fh-g==),\nCommerce connects the tools and systems that power growth, enabling businesses\nto unlock the full potential of their data, deliver seamless and personalized\nexperiences across every channel, and adapt swiftly to an ever-changing\nmarket. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell,\nHarvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers,\nSportsShoes and Uplift Desk, Commerce delivers the storefront control,\noptimized data, and AI-ready tools businesses need to grow, serve diverse\nbuyers, and operate with confidence in an increasingly intelligent,\nmulti-surface world. For more information, visit www.commerce.com or follow us\non X\n(https://www.globenewswire.com/Tracker?data=ccY_GHrZc_dz_2ibbDf7uFSp1tfCrGZL8XgEtBvyYg1z0ov67okHixzQY25tocDyX2mSOOiysML3z5NB4q8jmw==)\nand LinkedIn\n(https://www.globenewswire.com/Tracker?data=Mqd123g-kxibPhD7PI_b1Qe1qOqMoeGu-_C6SLZntDDLT1s1WXkB8Y9qhcCy-NFvlUwaggeVNE8sgigZjZrO6qHYRCqICnAWa6dZ69c9jM-kAhcxNfmNyfpSd5oEEkgw).\n\nBigCommerce®, the Commerce logo, and other brands are the trademarks or\nregistered trademarks of Commerce.com Pty. Ltd. Third-party trademarks and\nservice marks are the property of their respective owner.\n\nMedia Contact: \nBrad Hem\npr@commerce.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/a953dd36-af2e-4b21-a5e8-45f93eb35143)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9Kr6hK-20261013","title":"Gutter Supply Accelerates B2B Growth with BigCommerce and Feedonomics, Replacing 20-Year Legacy Platform with Modern Commerce Engine","author":"Globe Newswire","ticker":"CMRC","created":"2026-10-13T12:00:00.998Z","tickers":["CMRC"],"exchange":"NASDAQ","article_body":"AUSTIN, Texas, Oct. 13, 2026 (GLOBE NEWSWIRE) -- Commerce.com\n(https://www.globenewswire.com/Tracker?data=tIVZ3cNNEgaZFHScJ-VI8XfhYBSGANFFO6atIml72aa7bwVqBwnTUSW9wGaU0bFFaUE2NJNqhoBftdmeASw-S-ykgNBuAaR7eGbeA5ZuleHQIo_Qua21Q48qbHh9CSFp-Xqx_IFWwiMFBaqOESGGN9fu9aSk1U956yzJyDeEO-cMhPgG3cv-OqFzEW5oOOuhcDRw1mk7kEu-SVH_xEXejpqFYB_ulYcSOVfbv7xCtMw=)\n(Nasdaq: CMRC), the open commerce ecosystem built to help merchants win as AI\nreshapes how customers discover and buy, today announced that Gutter Supply\n(https://www.globenewswire.com/Tracker?data=egEO9cPXIrtLGk_zv5RlX_wRc0efTkaS_e47mDN7rt5eqvkdrHMV2BMqUe1YzSEBtcQvBZczKmuQrh5lwjZqHg0sgIku7x2dVtC1-ZCNTZk=),\na leading distributor of residential and commercial water management products,\nhas launched its new B2B and B2C storefront on BigCommerce\n(https://www.globenewswire.com/Tracker?data=85LE2PCloaSaRgRSrrFymmrsJ_CY6d8-qhKGvNP3NOasPM9cZWXZKc843lcBJxP1ACPw-c3TfgeGJZvN1w9Oys10ytAhdGFdTsI5SonoBV9BC5N1XuJj7tbkNHf55z1SmeP5-vxjwrhGpGjVSy9fvq8ZOZXehpFIVoDyfBHAB2VtPzOwgA3qjvHbviofvlhAGbbzSol8krk3C83ad0pvt4H2QNn250QmY27tCUe7X9U=)\nand optimized its product data with Feedonomics\n(https://www.globenewswire.com/Tracker?data=UBdnLmbE0a5RKCeGzaQUSy-bYf91uVir48Ce_LkappMxvqFZhYSCXyytiZ21o-jw7M7R_fqyYppqoJK5uh85tAGTnoWMP8jvZTrsmvWLsjb9yfHUzFbsLtNlC2Yxs6MV4ZhDY2ljPLYR2P6xA_qwyfImSm63tStdggi5Z0AmX_WluNgQbT_OkIVXZUTrMhkY-0kyUaQuvjtpKd9BWrJl85biYETo2e2d2jM94Nm-qNA=).\n\nAfter launching its first ecommerce site in 2004, Gutter Supply operated on a\nlegacy platform managed by a single developer. As the business grew and\ncustomer demands evolved, the platform became increasingly cumbersome. Feature\nimplementations that should have taken days or weeks often stretched to over a\nyear. Marketing initiatives, landing page updates and new product experiences\nwere constantly delayed, limiting the company's ability to innovate and\nrespond to market opportunities.\n\n\"We spent 20 years building on our custom site, but we eventually hit a\nceiling,\" said Mike Milliman, partner at Gutter Supply. \"When a shopping cart\nupgrade took nine months to a year, we realized we needed a different\napproach. BigCommerce lets us move at the speed our business demands. Now our\nmarketing team can execute campaigns directly, and we can roll out new\nfeatures without waiting months for custom development. More importantly,\nwe're no longer dependent on a single person to keep the lights on.\"\n\nThe move to BigCommerce marks a strategic shift toward agility, scalability\nand contractor engagement. Gutter Supply selected BigCommerce specifically for\nits built-in B2B capabilities and native support for the contractor sales\nmodel. The new storefront supports both retail and contractor accounts with\nfeatures essential to complex B2B operations: tiered and bulk pricing,\naccount-specific experiences, invoicing, net terms and account management.\nThese features are all native to the platform rather than requiring custom\ncode. Equally important, BigCommerce's flexibility enabled Gutter Supply to\nlayer on specialized capabilities such as Custom Cutting and guided product\nselection, translating its expert contractor sales process into a self-service\ndigital experience.\n\nIn addition to strengthening its ecommerce platform, Gutter Supply leverages\nFeedonomics, powered by Commerce, to manage and optimize the product feed from\nBigCommerce to the Google Merchant Center. With the ability to use\ntransformers to adjust its data specifically for the feed without needing to\nchange the underlying product data in BigCommerce, Gutter Supply found it has\nmore flexibility to clean up attributes, adjust values to meet Google’s\nrequirements and troubleshoot issues without those changes affecting the\nsource data or other channels.\n\nThey have also used Feedonomics to address shipping issues, remove\ndiscontinued products, and resolve Google Merchant Center disapprovals. Since\nlaunch, Gutter Supply reported it has been able to improve its product\napproval rate significantly, and its feed is easier to manage and troubleshoot\noverall.\n\nThe BigCommerce platform also powers Gutter Supply's unique QuickShop\nexperience, a guided buying interface designed around how contractors plan and\npurchase materials for entire jobs. Rather than browsing thousands of\nindividual SKUs, contractors navigate a guided workflow organized by size,\nmaterial, color and style—selecting \"5-inch K-style black gutters,\" for\nexample—and see all compatible components on a single page. This approach\nhelps contractors assemble complete orders and avoid missing key parts, as\nwell as ensuring every element of a system fits together. Combined with\nBigCommerce's native shopping list functionality, contractors can save\ntemplates for jobs they regularly bid and reorder in seconds, turning a\ncomplex, error-prone manual process into a streamlined digital workflow.\n\nGutter Supply enhanced its Custom Cutting feature that brings a traditionally\nmanual, phone-based sales process online. Contractors can now specify exact\ngutter lengths they need while the system validates those cuts against the\ntotal quantity ordered, preventing errors and reducing back-and-forth\ncommunication with sales teams. This level of customization at the point of\norder represents a competitive advantage for the B2B materials supplier.\n\n\"The old platform had features we'd rigged together over the years,\" Milliman\nsaid. \"We learned that many of those features like tiered pricing, special\ncontractor pricing and shopping lists are standard B2B capabilities on\nBigCommerce. More importantly, BigCommerce gave us the flexibility to build\nthe custom features our contractors actually need, like Custom Cutting and\nguided material selection. They are purpose-built for how contractors buy. I\ndoubt we could have ever developed them on our old platform, and even if we\ncould, we'd have spent a year getting them right.\"\n\nGutter Supply’s long-term strategy focuses on contractor retention, repeat\nordering and strengthening customer relationships. Next year, the company\nplans to introduce a free-shipping program for contractor accounts based on\norder value and zone, along with enhanced carrier partnerships. BigCommerce\nwill also provide greater flexibility to test promotions and loyalty programs\ndesigned to reward repeat orders and grow long-term contractor relationships.\n\n\"A lot of distributors sitting on 20 years of custom code assume replatforming\nis a two-year project, so they keep patching,\" said Lance Owide, vice\npresident of B2B products at Commerce. \"Gutter Supply looked at the nine-month\ncart upgrade and realized there had to be a better way. What they got back was\nspeed: their marketing team ships campaigns without a developer in the loop,\nand the engineering work that's left goes toward improving the buying\nexperience their contractors actually asked for, driving business growth.\"\n\n\"The thing that impressed us about Gutter Supply's approach was their clarity\non what contractors needed combined with their willingness to embrace a modern\nplatform to deliver it,” said Tom Di Domenico, executive vice president of\ndigital strategy and technology at Amsive\n(https://www.globenewswire.com/Tracker?data=uzhxBRzQwEOtDwNDXMmiZ0d_MNSJ0AjdhrcXZh3g0xl1NI1aeQ6mHasKAgw0KdanNRN0r847od2wIXegzNjTmA==),\nthe BigCommerce partner that oversaw development of the new Gutter Supply\nsite. “With BigCommerce and a composable architecture, we could include\npurpose-built features like Custom Cutting and QuickShop without reinventing\nthe wheel. The platform's native B2B capabilities let us focus engineering\neffort on what truly differentiates Gutter Supply in the market, not on\nbuilding commodity ecommerce features from scratch.\"\n\nLearn more about how BigCommerce supports B2B businesses:\nhttps://www.bigcommerce.com/solutions/b2b-ecommerce-platform/\n\nAbout Commerce\nCommerce\n(https://www.globenewswire.com/Tracker?data=tIVZ3cNNEgaZFHScJ-VI8dUdbK_SazsH9ZWrpHQXnUFLdYI5zUbrwvmuBIp3FcGpFuUZLfPMKMHeab18bx8Hmw==)\n(Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing\nan open, AI-driven commerce ecosystem. As the parent company of BigCommerce\n(https://www.globenewswire.com/Tracker?data=85LE2PCloaSaRgRSrrFymszLBwOGn_pMlhnJWWceOqI8kRCsPGXFY0P8xMvwV1JsQFPcpkJB89BXNWJ40V9zdjKDORfyXo-PXVzOjviRZ78=),\nFeedonomics\n(https://www.globenewswire.com/Tracker?data=UBdnLmbE0a5RKCeGzaQUS9XI-d2456z_AOvnFCZLIJbXtLZDbfMx7uNsF5XaB6gczC5BKHQnHJxSDDziRWVmbq3f_Jj6HeGQOQs1Bsfkyio=),\nand Makeswift\n(https://www.globenewswire.com/Tracker?data=P5inRh7k314BmakwFGhUMR7KO7LL98LhPHxijwY8pRYPjQY3wZeNOg5Zsyre_vaGQ1eK-NYXTzLewtNWo3Fh-g==),\nCommerce connects the tools and systems that power growth, enabling businesses\nto unlock the full potential of their data, deliver seamless and personalized\nexperiences across every channel, and adapt swiftly to an ever-changing\nmarket. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell,\nHarvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers,\nSportsShoes and Uplift Desk, Commerce delivers the storefront control,\noptimized data, and AI-ready tools businesses need to grow, serve diverse\nbuyers, and operate with confidence in an increasingly intelligent,\nmulti-surface world. For more information, visit www.commerce.com or follow us\non X\n(https://www.globenewswire.com/Tracker?data=ccY_GHrZc_dz_2ibbDf7uFSp1tfCrGZL8XgEtBvyYg1z0ov67okHixzQY25tocDyX2mSOOiysML3z5NB4q8jmw==)\nand LinkedIn\n(https://www.globenewswire.com/Tracker?data=Mqd123g-kxibPhD7PI_b1Qe1qOqMoeGu-_C6SLZntDDLT1s1WXkB8Y9qhcCy-NFvlUwaggeVNE8sgigZjZrO6qHYRCqICnAWa6dZ69c9jM-kAhcxNfmNyfpSd5oEEkgw).\n\nBigCommerce®, the Commerce logo, and other brands are the trademarks or\nregistered trademarks of Commerce.com Pty. Ltd. Third-party trademarks and\nservice marks are the property of their respective owner.\n\nMedia Contact: \nBrad Hem\npr@commerce.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/a953dd36-af2e-4b21-a5e8-45f93eb35143)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-13T12:00:01.242041667Z","server_sent_at_ms":1791892801242},"received_at":"2026-10-13T12:00:01.293Z","source_url":null},"analysis":{"id":"155736","press_release_id":"167434","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"operations_update","narrative":"Gutter Supply, a water-management products distributor, launched a new B2B and B2C storefront on BigCommerce and optimized its product data with Feedonomics, both owned by Commerce.com (CMRC).\n\nThe customer replaced a 20-year legacy platform, citing a nine-month cart upgrade cycle, and adopted BigCommerce's native B2B features like tiered pricing, net terms, and guided contractor buying workflows.\n\nAmsive, a BigCommerce partner, oversaw development. The release is a customer-win proof point for CMRC's B2B strategy but contains no financial metrics.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Customer win: legacy B2B distributor replaces 20-year custom platform with BigCommerce, validating CMRC's B2B/contractor commerce push."},"keyFigures":{},"quotedText":"A lot of distributors sitting on 20 years of custom code assume replatforming is a two-year project, so they keep patching","namedEntities":{"people":[{"name":"Mike Milliman","role":"partner at Gutter Supply"},{"name":"Lance Owide","role":"VP of B2B products at Commerce"},{"name":"Tom Di Domenico","role":"EVP of digital strategy and technology at Amsive"},{"name":"Brad Hem","role":"media contact"}],"products":["BigCommerce B2B platform","Feedonomics","QuickShop","Custom Cutting","Makeswift"],"companies":[{"name":"Commerce.com","ticker":"CMRC","relationship":"filer / parent"},{"name":"BigCommerce","relationship":"subsidiary"},{"name":"Feedonomics","relationship":"subsidiary"},{"name":"Makeswift","relationship":"subsidiary"},{"name":"Gutter Supply","relationship":"customer"},{"name":"Amsive","relationship":"implementation partner"},{"name":"Google Merchant Center","relationship":"channel partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A customer win/replatforming story for Commerce (CMRC): Gutter Supply launched on BigCommerce and Feedonomics. Positive proof-point for the B2B commerce strategy but routine marketing PR with no financial figures."},"tickerRelevance":{"others":[],"primary":"CMRC"},"globalImportance":18,"audienceRelevance":22,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"small/mid-cap","eventGravity":"customer-win-marketing-PR","hasFinancials":false,"householdBrandBoost":false}},"event_type":"operations_update","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Gutter Supply, a water-management products distributor, launched a new B2B and B2C storefront on BigCommerce and optimized its product data with Feedonomics, both owned by Commerce.com (CMRC).\n\nThe customer replaced a 20-year legacy platform, citing a nine-month cart upgrade cycle, and adopted BigCommerce's native B2B features like tiered pricing, net terms, and guided contractor buying workflows.\n\nAmsive, a BigCommerce partner, oversaw development. The release is a customer-win proof point for CMRC's B2B strategy but contains no financial metrics.","key_figures":{},"named_entities":{"people":[{"name":"Mike Milliman","role":"partner at Gutter Supply"},{"name":"Lance Owide","role":"VP of B2B products at Commerce"},{"name":"Tom Di Domenico","role":"EVP of digital strategy and technology at Amsive"},{"name":"Brad Hem","role":"media contact"}],"products":["BigCommerce B2B platform","Feedonomics","QuickShop","Custom Cutting","Makeswift"],"companies":[{"name":"Commerce.com","ticker":"CMRC","relationship":"filer / parent"},{"name":"BigCommerce","relationship":"subsidiary"},{"name":"Feedonomics","relationship":"subsidiary"},{"name":"Makeswift","relationship":"subsidiary"},{"name":"Gutter Supply","relationship":"customer"},{"name":"Amsive","relationship":"implementation partner"},{"name":"Google Merchant Center","relationship":"channel partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-13T12:00:16.928Z","global_importance":18,"audience_relevance":22,"importance_components":{"tickerTier":"small/mid-cap","eventGravity":"customer-win-marketing-PR","hasFinancials":false,"householdBrandBoost":false}},"durationMs":5202,"modelName":"glm-5.3-flashx"}}