{"success":true,"data":{"pressRelease":{"id":"167515","rtpr_id":"nPn5hQg1wa-20261013","ticker":"WOOF","exchange":"NASDAQ","all_tickers":["WOOF"],"title":"Paws on the Nice List: Petco Unveils \"Never Naughty, Always Nice\" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events","author":"PR Newswire","published_at":"2026-10-13T12:02:00.043Z","article_body":"Paws on the Nice List: Petco Unveils \"Never Naughty, Always Nice\" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events\nPR Newswire\n\nSAN DIEGO, Oct. 13, 2026\n\nKnocking over the tree is just festive enthusiasm!\nWith custom seasonal bowls, viral mini Lambchops, an irreverent \"Holiday\nEggplant\" tradition and free in-store events, Petco is ready to help all pets\nfeel special this season\n\nSAN DIEGO, Oct. 13, 2026 /PRNewswire/ -- Let's be real: between dangling\nbaubles that double as cat paw magnets, stolen gingerbread figures,\ncounter-surfing missions, and wrapping paper that is torn to shreds before\nbreakfast, the holidays are gloriously unhinged for pet families nationwide.\n\nToday, Petco (NASDAQ: WOOF) officially kicked off its 2026 holiday campaign\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=815657184&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fholiday-shop&a=2026+holiday+campaign)\n \"Never Naughty, Always Nice,\" proving once and for all that no matter what\nkind of merry mischief pets get into, they have a lifetime VIP pass to the\nNice List. With Petco's 2026 Holiday collection featuring hundreds of new\narrivals — and with 70% of them being priced at $10 or less, the retailer\nhas one mission: to help every good girl and boy feel special this holiday\nseason.\n\nEmbracing the relatable chaos, quirky charm and deep nostalgia of the season,\nPetco is showing up as the ultimate source of holiday hype for pet parents.\nFrom gourmet \"Petsgiving\" culinary bowls and chill-out travel kits to\nhead-to-toe holiday spa glow-ups at their in-store grooming salons, quirky\nstocking stuffers and the iconic Santa photo op, Petco has everything pet\nfamilies need to turn holiday mayhem into pure magic.\n\n\"If your cat uses the Christmas tree as an obstacle course or your pup guards\nthe Thanksgiving turkey like personal treasure, congratulations: you're having\nan authentic holiday!\" said Petco Chief Customer and Product Officer, Michael\nRomanko\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3620078695&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichael-romanko-58b55611%2F&a=Michael+Romanko)\n. \"More and more, pets are the main characters in the family — furry, scaley\nand feathered children plopped at the center of holiday festivities. With our\n2026 holiday campaign 'Never Naughty, Always Nice,' we're bringing serious fun\nand chef-level goodness to the season. Whether you're crafting a five-star\nfeast for the whole family, helping an anxious pup navigate travel or snapping\nthat chaotic Santa portrait, Petco is here to make sure pets are front and\ncenter for every single memory.\"\n\nA 2026 Harris Poll survey found 95% of American pet parents consider their\npets family members — and 83% say their pets are like their own children.\nThat aligns with data from the American Pet Products Association, which\nprojects U.S. pet industry spending to reach approximately $173 billion in\n2027, up from $165 billion in 2026 and $158 billion in 2025.\n\nThe holidays are more than gifts, though, and Petco knows it. The best of the\nbrand's fun-first evolution and holiday campaign is coming to life at local\nPetco stores, with completely free events designed to turn simple shopping\ntrips into full-on holiday experiences catered to families' beloved pets. From\ncomplimentary in-store pet food sampling stations where customers will learn\nhow to build a feast-worthy Thanksgiving bowl for their pet, to the beloved\npet photos with Santa sessions, Petco is giving pet parents and their\nsidekicks more ways than ever to celebrate together.\n\nHoliday Mischief Meets Holiday Magic: Campaign Highlight\n\n1. Gourmet Petsgiving Feasts\n\nTable scraps are out; chef-worthy bowls are in. As human feasts are packed\nwith sodium and ingredients that can upset pet tummies, Petco is helping pet\nparents dish up healthy, tail-wagging fine dining for this season's top dogs:\n\n * Fine Dining for the Nice List: During Nov. 21–22, select Petco stores\nnationwide will host \"Petsgiving\" serving up fresh-frozen nutrition,\nfreeze-dried raw bites as well as meal toppers from popular brands like\nHill's, Ollie and Badlands Ranch. Pet parents can bring their hungry\ntaste-testers to sampling events complete with recipe cards for recreating the\nholiday magic at home.\n * Tail-Wagging Sweets: Every great holiday meal must have dessert, a lot of\ndessert. Pet parents can treat their pet to a seasonal collection of\ncookies\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=302639794&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-wreath-cinnamon-flavor-hand-decorated-cookie-treats-for-dogs-22-oz-4803513&a=cookies)\n\n,\ncandy cane treats\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3901169852&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-assorted-treats-for-dogs-347-oz-4803687&a=candy+cane+treats)\n\nand more guaranteed to have tails wagging for only $3-9.\n2. Holiday Shopping Without the Hassle\n\nPetco makes checking off your holiday list breezy and budget-friendly all\nseason long:\n\n * Black Friday & Cyber Monday: Unbeatable savings across Black Friday and\nCyber Week, including buy-one-get-one-free (BOGO) promotions on Holiday\nproducts.\n * Petco's \"Nice List\": Every week during Nov. 21 through Dec. 25, Petco is\ntreating everyone on their \"Nice List\" to special promotions across toys,\napparel, accessories and treats.\n * Special Perks: Sign up for a free\nPetco Perks\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2545246537&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fpetcoperks%3Fsrsltid%3DAU7gw4W8vAk4UERO2lbIZrKqmC78v7-pAKVu5Iv7evCV2rU-KaphZm2Z&a=Petco+Perks)\n\n account or Petco's\nPerks Premier\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1461709397&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fpetcoperks&a=Perks+Premier)\n\n membership to enjoy exclusive offers and Petco Cash opportunities. New Perks\nPremier members receive $10 in Petco Cash when they sign up a dog or cat, and\n$5 in Petco Cash for a small companion animal. Activate offers in the Petco\napp or online.\n * Fast & Flexible Delivery: Free same-day delivery on eligible orders, fast\ncurbside services with Petco's buy-online-pick-up-in-store (BOPUS) program,\nand nationwide shipping with clear holiday delivery deadlines.\n3. Wrapped Up in a Bow: Viral Advent Calendars, New Traditions, Cat-Approved\nFun & More\n\nCurious paws need entertainment. Petco's curated toy and treat drops deliver\nbig holiday cheer and serious stocking-stuffer bragging rights:\n\n * Countdown to the Holidays: The completely new Lambchop Advent Calendaris a\nPetco-exclusive gift launching in November and packed with 12 mini and festive\nLambchop plushies dressed in cozy holiday gear that keep dogs blissfully\ndistracted from wrapped presents under the tree. For those looking to enjoy a\nfestive countdown throughout December, Petco has curated 12-Day\nCat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2849350261&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-advent-calendar-for-cats-large-4589086%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0&a=Cat)\n\n&\nDog\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1821759296&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-small-medium-toys-and-treats-advent-calendar-for-dogs%3Fsrsltid%3DAU7gw4V3UCAfqNJjBR3EiLlkWc54o1MSt-g12s1Wp8TLqw_B-L8MpU4i&a=Dog)\n\nAdvent Calendars loaded with gourmet bites and daily interactive surprises for\nboth canine and feline family members.\n * Hide, Seek, Repeat: Petco is putting a playful spin on the classic\nhide-and-seek tradition with their new\nHoliday Eggplant\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=861029174&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-naughtynice-eggplant-plush-dog-toy-large-4799104&a=Holiday+Eggplant)\n\n, a cheeky, purple plush icon perfect for hiding around the house so furry\ndetectives can sniff it out.\n * No Wrapping Required: Petco's holiday\nScratch Bag\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3509219572&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-pink-plaid-cat-scratcher-bag-17-l-x-12-h-4613648&a=Scratch+Bag)\n\noffers a crinkle-happy zone built for cats to scratch, hide and pounce — all\nin the appropriate style for the season.\n * Picture-ready Twins:\nPets\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3910057802&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-red-plaid-print-pet-pajamas-large-4800734%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D23049435483%26gbraid%3D0AAAAAD97F15aELoEN4AOQwF8PiQKOrygV%26gclid%3DCjwKCAjw_pzWBhAkEiwAwDCi1fyFLYV6r7T6SQRf5mVkaxNu1Ykdrxt8RA8zDLVk9dZcfGTg-Asu3xoCG08QAvD_BwE&a=Pets)\n\nand their\nhumans\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1455741063&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-red-plaid-adult-pet-parent-pajamas-smallmedium-4798881%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D23049435483%26gbraid%3D0AAAAAD97F15aELoEN4AOQwF8PiQKOrygV%26gclid%3DCjwKCAjw_pzWBhAkEiwAwDCi1WK9pFbh6KdJgGYxhjcupW08SMecIjXGo5GGLUcdpkqA_ljLW32anhoCppsQAvD_BwE&a=humans)\n\ncan cozy up in matching PJs for $12 and make every holiday photo a little more\nadorable.\n4. Culinary Crossover: The Ronnie Woo x Petco Holiday Cookbook\n\nWhat happens when a dog-loving top chef and pet devotee designs a holiday\nfeast for you and your two- and four-legged foodies alike? Pure magic. Petco\nteamed up with celebrity chef and television personality Ronnie Woo for a\nspecial culinary collaboration that is launching exclusively at Petco.\n\n * Dual-Recipe Holiday Feasts: Pet parents looking to wow with show-stopping\nholiday recipes for the whole family can get Ronnie's first-of-its-kind\ncookbook \"Better for You, Better for Your Dog\" at Petco, starting in\nmid-November. It is packed with delicious recipe pairings of nutritious and\napproachable meals for humans with dog-safe, vet-reviewed equivalents that\nfeature human-grade ingredients, nutrient-rich proteins and savory holiday\nflavor profiles.\n5. Naughty-to-Nice Glow-Ups, Manners Training & Calming TLC\n\nBetween ringing doorbells, bustling parties and holiday road trips, the\nfestive season can be a sensory rollercoaster for pets. Petco's expert pet\ngrooming and training services are here to keep tails wagging stress-free:\n\n * Naughty-to-Nice Spa Packages: Treat pups to a signature DisneyMickey Mouse\nand Minnie Grooming Package, launching in November and featuring spiced,\nseasonal spritzes, a festive holiday bandana and a tasty holiday cookie treat\nfor the VIP pet.\n * Express Holiday Manners Training: Master calm door greetings, curb\ncounter-surfing urges, and nail cozy crate downtime during big gatherings with\n\nPetco's group or private in-store dog training\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=340872929&u=https%3A%2F%2Fwww.petco.com%2Fs%2Fpetco-dog-training%3Fsrsltid%3DAU7gw4UZrrObzIp8AvvJ1wluWvbUi203iQ1U_quXdGSLOr0aolxii9CW&a=Petco%27s+group+or+private+in-store+dog+training)\n\n lessons.\n * Travel & Chill Essentials: From vet-recommended\ncalming chews\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1066182696&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-health-and-wellness%2Fdog-calming-aids%2Fdog-calming-supplements&a=calming+chews)\n\n and\npheromone diffusers\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1447272839&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fcat%2Fcat-health-and-wellness%2Fcat-calming-aids%2Fcat-calming-sprays%3Fsrsltid%3DAU7gw4VdKoctvV1ZXe5jwAk4Rdkw0UV26eFQAYKTNtIWbG4Jz-3AsF2E&a=pheromone+diffusers)\n\nto memory-foam\northopedic beds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1199525719&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-beds-and-bedding%2Forthopedic-dog-beds%3Fsrsltid%3DAU7gw4Ucm4jS9fFO119si39WNdhb8doLTmD3vZQ3EWSzR8fMsHkJlRei&a=orthopedic+beds)\n\n and\ncozy pajamas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=401654076&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-apparel%2Fdog-onesies-and-dog-pajamas%3Fsrsltid%3DAU7gw4VrNnckYT0cyLcTOzgDen5WVt1Dz3Dg1UiTDX-F95VEwmjvc4Ze&a=cozy+pajamas)\n\n,\nsweaters\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1011057976&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-apparel%2Fdog-sweaters-hoodies%3Fsrsltid%3DAU7gw4VnfQySF9GiKmA-zmpqgzEnS7-3_QPMcDhnBWJy8xpRxYQZhAwm&a=sweaters)\n\n and\ntravel throws\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3717337805&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-beds-and-bedding%2Fdog-blankets-and-throws%3Fsrsltid%3DAU7gw4Udf80t41lWaaZBEcy1FLd2omggt7JeuxR_MDEay8avQ1wTOd-u&a=travel+throws)\n\n, Petco has pets' zen travel itinerary covered.\n6. Photos with Santa, \"Paws for Good\" & Presents that Benefit Shelter Pets\n\nBetween chaotic Santa selfies and spreading holiday magic to pets in need, the\nseason is all about celebrating and giving back:\n\n * The Purrfect Holiday Card: The ultimate holiday photo-op returns to select\nPetco stores on December 12. All locations will feature a hilarious \"Naughty\nvs. Nice Meter\" photo backdrop to keep it real on social media posts and\nholiday cards, in addition to select Petco stores offering freephotos with\nSanta. For this and all other events, pet parents can visit the\nPetco Store Events\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1987417101&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fstore-events%3Fsrsltid%3DAU7gw4WwG7rCeuJ92N7d0icMqyCA05hWbH9GyQucZLiV9J6btHE0Uqid&a=Petco+Store+Events)\n\npage to find a participating location near them.\n * Tis' the Season to Give Back: In partnership with national nonprofit Petco\nLove, Petco will help deliver food to adoptable pets waiting for loving homes\nthis winter. Pet parents can help shelter pets see their spot on the nice list\nwith a $3 or $5 gift at checkout.\n * All Proceeds Save Lives: When pet parents stuff stockings with\nPetco Love's Plush Mystery Charm Adoptable Pet collectibles\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2163053841&u=https%3A%2F%2Fpetcolove.org%2Fblind-box-adoptable-pets%2F%3Futm_medium%3Dpr%26utm_source%3Ddigital-release%26utm_campaign%3Ddotorg-pr-blind-box-adoptable-pet-petco-national-release-october-2026&a=Petco+Love%27s+Plush+Mystery+Charm+Adoptable+Pet+collectibles)\n\n, they help save the lives of pets in need. Petco Love's blind boxes feature\nplush characters inspired by the personalities of real shelter pets — plus\ntwo rare mystery pets waiting to be found.\nTo view Petco's \"Never Naughty, Always Nice\" holiday collection, check out\ntheir holiday gift guide and find festive events near you, visit\npetco.com/category/holiday-shop\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1133268620&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fholiday-shop&a=petco.com%2Fcategory%2Fholiday-shop)\n or download the Petco app.\n\n###\n\nAbout Petco\nWe're proud to be \"where the pets go\" to find everything they need to live\ntheir best lives for more than 60 years — from their favorite meals and\ntoys, to trusted supplies and expert support from people who get it, because\nwe live it. We believe in the universal truths of pet parenthood — the\nboundless boops, missing slippers, late night zoomies and everything in\nbetween. And we're here for it. Every tail wag, every vet visit, every step of\nthe way. We nurture the pet-human bond in the aisles of more than 1,500 Petco\nstores across the U.S., Mexico and Chile. Customers experience our exclusive\nselection of pet care products, services, expertise and membership offerings\nin stores and online at petco.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=739050835&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D2692830036%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1773425750%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D2099898161%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.petco.com%2525252Fshop%2525252Fen%2525252Fpetcostore%252526a%25253Dpetco.com%2526a%253Dpetco.com%26a%3Dpetco.com&a=petco.com)\n, and on the Petco app\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2758617381&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D2530877259%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1433534016%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D3624601516%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.petco.com%2525252Fshop%2525252Fen%2525252Fpetcostore%2525252Fc%2525252Fpetco-app%252526a%25253DPetco%25252Bapp%2526a%253DPetco%252Bapp%26a%3DPetco%2Bapp&a=Petco+app)\n. In 1999, we founded Petco Love\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1485185466&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D208853123%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1910262295%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D848822897%252526u%25253Dhttps%2525253A%2525252F%2525252Fpetcolove.org%2525252F%252526a%25253DPetco%25252BLove%2526a%253DPetco%252BLove%26a%3DPetco%2BLove&a=Petco+Love)\n. Together, we support thousands of local animal welfare groups nationwide and\nhave helped find homes for over 7 million animals through in-store adoption\nevents.\n\nMedia Contact\nVentura Olvera\npressinquiries@petco.com (mailto:pressinquiries@petco.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/paws-on-the-nice-list-petco-unveils-never-naughty-always-nice-holiday-campaign-ft-hundreds-of-gifts-at-10-or-less-free-santa-photos-and-in-store-events-302906363.html\n(https://www.prnewswire.com/news-releases/paws-on-the-nice-list-petco-unveils-never-naughty-always-nice-holiday-campaign-ft-hundreds-of-gifts-at-10-or-less-free-santa-photos-and-in-store-events-302906363.html)\n\nSOURCE Petco\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011680/Petco-Holiday-Collection-Santa.jpg?id=OA3014122\nhttps://mmx.prnewswire.com/media/MS2011675/Petco-Holiday-Collection-2026-Gifts.jpg?id=OA3014110\nhttps://mmx.prnewswire.com/media/MS2011679/Petco-Holiday-Collection-2026-Matching-Pajamas.jpg?id=OA3014118\nhttps://mmx.prnewswire.com/media/MS2011672/Petco-Holiday-Collection-2026-Food-and-Treats.jpg?id=OA3014105\nhttps://mmx.prnewswire.com/media/MS2011708/Petco-Holiday-Collection-Eggplant-ID-9ab310668347-1.jpg?id=OA3014183\nhttps://mmx.prnewswire.com/media/MS2011677/Petco-Holiday-Collection-2026-Lambchop-Advent-Calendar.jpg?id=OA3014113\nhttps://mmx.prnewswire.com/media/MS2011682/Ronnie-Woo-Cookbook-Better-for-You-Better-for-Your-Dog.jpg?id=OA3014125\nhttps://mmx.prnewswire.com/media/MS1958441/Petco_Logo_2025.jpg?id=OA3014086\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5hQg1wa-20261013","title":"Paws on the Nice List: Petco Unveils \"Never Naughty, Always Nice\" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events","author":"PR Newswire","ticker":"WOOF","created":"2026-10-13T12:02:00.043Z","tickers":["WOOF"],"exchange":"NASDAQ","article_body":"Paws on the Nice List: Petco Unveils \"Never Naughty, Always Nice\" Holiday Campaign Ft. Hundreds of Gifts at $10 or Less, Free Santa Photos and In-Store Events\nPR Newswire\n\nSAN DIEGO, Oct. 13, 2026\n\nKnocking over the tree is just festive enthusiasm!\nWith custom seasonal bowls, viral mini Lambchops, an irreverent \"Holiday\nEggplant\" tradition and free in-store events, Petco is ready to help all pets\nfeel special this season\n\nSAN DIEGO, Oct. 13, 2026 /PRNewswire/ -- Let's be real: between dangling\nbaubles that double as cat paw magnets, stolen gingerbread figures,\ncounter-surfing missions, and wrapping paper that is torn to shreds before\nbreakfast, the holidays are gloriously unhinged for pet families nationwide.\n\nToday, Petco (NASDAQ: WOOF) officially kicked off its 2026 holiday campaign\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=815657184&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fholiday-shop&a=2026+holiday+campaign)\n \"Never Naughty, Always Nice,\" proving once and for all that no matter what\nkind of merry mischief pets get into, they have a lifetime VIP pass to the\nNice List. With Petco's 2026 Holiday collection featuring hundreds of new\narrivals — and with 70% of them being priced at $10 or less, the retailer\nhas one mission: to help every good girl and boy feel special this holiday\nseason.\n\nEmbracing the relatable chaos, quirky charm and deep nostalgia of the season,\nPetco is showing up as the ultimate source of holiday hype for pet parents.\nFrom gourmet \"Petsgiving\" culinary bowls and chill-out travel kits to\nhead-to-toe holiday spa glow-ups at their in-store grooming salons, quirky\nstocking stuffers and the iconic Santa photo op, Petco has everything pet\nfamilies need to turn holiday mayhem into pure magic.\n\n\"If your cat uses the Christmas tree as an obstacle course or your pup guards\nthe Thanksgiving turkey like personal treasure, congratulations: you're having\nan authentic holiday!\" said Petco Chief Customer and Product Officer, Michael\nRomanko\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3620078695&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichael-romanko-58b55611%2F&a=Michael+Romanko)\n. \"More and more, pets are the main characters in the family — furry, scaley\nand feathered children plopped at the center of holiday festivities. With our\n2026 holiday campaign 'Never Naughty, Always Nice,' we're bringing serious fun\nand chef-level goodness to the season. Whether you're crafting a five-star\nfeast for the whole family, helping an anxious pup navigate travel or snapping\nthat chaotic Santa portrait, Petco is here to make sure pets are front and\ncenter for every single memory.\"\n\nA 2026 Harris Poll survey found 95% of American pet parents consider their\npets family members — and 83% say their pets are like their own children.\nThat aligns with data from the American Pet Products Association, which\nprojects U.S. pet industry spending to reach approximately $173 billion in\n2027, up from $165 billion in 2026 and $158 billion in 2025.\n\nThe holidays are more than gifts, though, and Petco knows it. The best of the\nbrand's fun-first evolution and holiday campaign is coming to life at local\nPetco stores, with completely free events designed to turn simple shopping\ntrips into full-on holiday experiences catered to families' beloved pets. From\ncomplimentary in-store pet food sampling stations where customers will learn\nhow to build a feast-worthy Thanksgiving bowl for their pet, to the beloved\npet photos with Santa sessions, Petco is giving pet parents and their\nsidekicks more ways than ever to celebrate together.\n\nHoliday Mischief Meets Holiday Magic: Campaign Highlight\n\n1. Gourmet Petsgiving Feasts\n\nTable scraps are out; chef-worthy bowls are in. As human feasts are packed\nwith sodium and ingredients that can upset pet tummies, Petco is helping pet\nparents dish up healthy, tail-wagging fine dining for this season's top dogs:\n\n * Fine Dining for the Nice List: During Nov. 21–22, select Petco stores\nnationwide will host \"Petsgiving\" serving up fresh-frozen nutrition,\nfreeze-dried raw bites as well as meal toppers from popular brands like\nHill's, Ollie and Badlands Ranch. Pet parents can bring their hungry\ntaste-testers to sampling events complete with recipe cards for recreating the\nholiday magic at home.\n * Tail-Wagging Sweets: Every great holiday meal must have dessert, a lot of\ndessert. Pet parents can treat their pet to a seasonal collection of\ncookies\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=302639794&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-wreath-cinnamon-flavor-hand-decorated-cookie-treats-for-dogs-22-oz-4803513&a=cookies)\n\n,\ncandy cane treats\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3901169852&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-assorted-treats-for-dogs-347-oz-4803687&a=candy+cane+treats)\n\nand more guaranteed to have tails wagging for only $3-9.\n2. Holiday Shopping Without the Hassle\n\nPetco makes checking off your holiday list breezy and budget-friendly all\nseason long:\n\n * Black Friday & Cyber Monday: Unbeatable savings across Black Friday and\nCyber Week, including buy-one-get-one-free (BOGO) promotions on Holiday\nproducts.\n * Petco's \"Nice List\": Every week during Nov. 21 through Dec. 25, Petco is\ntreating everyone on their \"Nice List\" to special promotions across toys,\napparel, accessories and treats.\n * Special Perks: Sign up for a free\nPetco Perks\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2545246537&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fpetcoperks%3Fsrsltid%3DAU7gw4W8vAk4UERO2lbIZrKqmC78v7-pAKVu5Iv7evCV2rU-KaphZm2Z&a=Petco+Perks)\n\n account or Petco's\nPerks Premier\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1461709397&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fpetcoperks&a=Perks+Premier)\n\n membership to enjoy exclusive offers and Petco Cash opportunities. New Perks\nPremier members receive $10 in Petco Cash when they sign up a dog or cat, and\n$5 in Petco Cash for a small companion animal. Activate offers in the Petco\napp or online.\n * Fast & Flexible Delivery: Free same-day delivery on eligible orders, fast\ncurbside services with Petco's buy-online-pick-up-in-store (BOPUS) program,\nand nationwide shipping with clear holiday delivery deadlines.\n3. Wrapped Up in a Bow: Viral Advent Calendars, New Traditions, Cat-Approved\nFun & More\n\nCurious paws need entertainment. Petco's curated toy and treat drops deliver\nbig holiday cheer and serious stocking-stuffer bragging rights:\n\n * Countdown to the Holidays: The completely new Lambchop Advent Calendaris a\nPetco-exclusive gift launching in November and packed with 12 mini and festive\nLambchop plushies dressed in cozy holiday gear that keep dogs blissfully\ndistracted from wrapped presents under the tree. For those looking to enjoy a\nfestive countdown throughout December, Petco has curated 12-Day\nCat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2849350261&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-advent-calendar-for-cats-large-4589086%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0&a=Cat)\n\n&\nDog\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1821759296&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-small-medium-toys-and-treats-advent-calendar-for-dogs%3Fsrsltid%3DAU7gw4V3UCAfqNJjBR3EiLlkWc54o1MSt-g12s1Wp8TLqw_B-L8MpU4i&a=Dog)\n\nAdvent Calendars loaded with gourmet bites and daily interactive surprises for\nboth canine and feline family members.\n * Hide, Seek, Repeat: Petco is putting a playful spin on the classic\nhide-and-seek tradition with their new\nHoliday Eggplant\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=861029174&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-naughtynice-eggplant-plush-dog-toy-large-4799104&a=Holiday+Eggplant)\n\n, a cheeky, purple plush icon perfect for hiding around the house so furry\ndetectives can sniff it out.\n * No Wrapping Required: Petco's holiday\nScratch Bag\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3509219572&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fmerry-makings-pink-plaid-cat-scratcher-bag-17-l-x-12-h-4613648&a=Scratch+Bag)\n\noffers a crinkle-happy zone built for cats to scratch, hide and pounce — all\nin the appropriate style for the season.\n * Picture-ready Twins:\nPets\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3910057802&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-red-plaid-print-pet-pajamas-large-4800734%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D23049435483%26gbraid%3D0AAAAAD97F15aELoEN4AOQwF8PiQKOrygV%26gclid%3DCjwKCAjw_pzWBhAkEiwAwDCi1fyFLYV6r7T6SQRf5mVkaxNu1Ykdrxt8RA8zDLVk9dZcfGTg-Asu3xoCG08QAvD_BwE&a=Pets)\n\nand their\nhumans\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1455741063&u=https%3A%2F%2Fwww.petco.com%2Fproduct%2Fpetco-holiday-red-plaid-adult-pet-parent-pajamas-smallmedium-4798881%3Fcm_mmc%3DPSH%7CGGL%7COMNI%7CCC%7CNA%7CNA%7Cb73rbXfewqRGePhtzBEZSi%7CENT_PSH_GGL_OMNI_CC_NA_PETCO_NA_NA_09032025_COV_PUR-OMNI_STASHOP_NA_BRANDPLA%7C0%7C0%7C0%26gclsrc%3Daw.ds%26gad_source%3D1%26gad_campaignid%3D23049435483%26gbraid%3D0AAAAAD97F15aELoEN4AOQwF8PiQKOrygV%26gclid%3DCjwKCAjw_pzWBhAkEiwAwDCi1WK9pFbh6KdJgGYxhjcupW08SMecIjXGo5GGLUcdpkqA_ljLW32anhoCppsQAvD_BwE&a=humans)\n\ncan cozy up in matching PJs for $12 and make every holiday photo a little more\nadorable.\n4. Culinary Crossover: The Ronnie Woo x Petco Holiday Cookbook\n\nWhat happens when a dog-loving top chef and pet devotee designs a holiday\nfeast for you and your two- and four-legged foodies alike? Pure magic. Petco\nteamed up with celebrity chef and television personality Ronnie Woo for a\nspecial culinary collaboration that is launching exclusively at Petco.\n\n * Dual-Recipe Holiday Feasts: Pet parents looking to wow with show-stopping\nholiday recipes for the whole family can get Ronnie's first-of-its-kind\ncookbook \"Better for You, Better for Your Dog\" at Petco, starting in\nmid-November. It is packed with delicious recipe pairings of nutritious and\napproachable meals for humans with dog-safe, vet-reviewed equivalents that\nfeature human-grade ingredients, nutrient-rich proteins and savory holiday\nflavor profiles.\n5. Naughty-to-Nice Glow-Ups, Manners Training & Calming TLC\n\nBetween ringing doorbells, bustling parties and holiday road trips, the\nfestive season can be a sensory rollercoaster for pets. Petco's expert pet\ngrooming and training services are here to keep tails wagging stress-free:\n\n * Naughty-to-Nice Spa Packages: Treat pups to a signature DisneyMickey Mouse\nand Minnie Grooming Package, launching in November and featuring spiced,\nseasonal spritzes, a festive holiday bandana and a tasty holiday cookie treat\nfor the VIP pet.\n * Express Holiday Manners Training: Master calm door greetings, curb\ncounter-surfing urges, and nail cozy crate downtime during big gatherings with\n\nPetco's group or private in-store dog training\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=340872929&u=https%3A%2F%2Fwww.petco.com%2Fs%2Fpetco-dog-training%3Fsrsltid%3DAU7gw4UZrrObzIp8AvvJ1wluWvbUi203iQ1U_quXdGSLOr0aolxii9CW&a=Petco%27s+group+or+private+in-store+dog+training)\n\n lessons.\n * Travel & Chill Essentials: From vet-recommended\ncalming chews\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1066182696&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-health-and-wellness%2Fdog-calming-aids%2Fdog-calming-supplements&a=calming+chews)\n\n and\npheromone diffusers\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1447272839&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fcat%2Fcat-health-and-wellness%2Fcat-calming-aids%2Fcat-calming-sprays%3Fsrsltid%3DAU7gw4VdKoctvV1ZXe5jwAk4Rdkw0UV26eFQAYKTNtIWbG4Jz-3AsF2E&a=pheromone+diffusers)\n\nto memory-foam\northopedic beds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1199525719&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-beds-and-bedding%2Forthopedic-dog-beds%3Fsrsltid%3DAU7gw4Ucm4jS9fFO119si39WNdhb8doLTmD3vZQ3EWSzR8fMsHkJlRei&a=orthopedic+beds)\n\n and\ncozy pajamas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=401654076&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-apparel%2Fdog-onesies-and-dog-pajamas%3Fsrsltid%3DAU7gw4VrNnckYT0cyLcTOzgDen5WVt1Dz3Dg1UiTDX-F95VEwmjvc4Ze&a=cozy+pajamas)\n\n,\nsweaters\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1011057976&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-apparel%2Fdog-sweaters-hoodies%3Fsrsltid%3DAU7gw4VnfQySF9GiKmA-zmpqgzEnS7-3_QPMcDhnBWJy8xpRxYQZhAwm&a=sweaters)\n\n and\ntravel throws\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=3717337805&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fdog%2Fdog-beds-and-bedding%2Fdog-blankets-and-throws%3Fsrsltid%3DAU7gw4Udf80t41lWaaZBEcy1FLd2omggt7JeuxR_MDEay8avQ1wTOd-u&a=travel+throws)\n\n, Petco has pets' zen travel itinerary covered.\n6. Photos with Santa, \"Paws for Good\" & Presents that Benefit Shelter Pets\n\nBetween chaotic Santa selfies and spreading holiday magic to pets in need, the\nseason is all about celebrating and giving back:\n\n * The Purrfect Holiday Card: The ultimate holiday photo-op returns to select\nPetco stores on December 12. All locations will feature a hilarious \"Naughty\nvs. Nice Meter\" photo backdrop to keep it real on social media posts and\nholiday cards, in addition to select Petco stores offering freephotos with\nSanta. For this and all other events, pet parents can visit the\nPetco Store Events\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1987417101&u=https%3A%2F%2Fwww.petco.com%2Fc%2Fstore-events%3Fsrsltid%3DAU7gw4WwG7rCeuJ92N7d0icMqyCA05hWbH9GyQucZLiV9J6btHE0Uqid&a=Petco+Store+Events)\n\npage to find a participating location near them.\n * Tis' the Season to Give Back: In partnership with national nonprofit Petco\nLove, Petco will help deliver food to adoptable pets waiting for loving homes\nthis winter. Pet parents can help shelter pets see their spot on the nice list\nwith a $3 or $5 gift at checkout.\n * All Proceeds Save Lives: When pet parents stuff stockings with\nPetco Love's Plush Mystery Charm Adoptable Pet collectibles\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2163053841&u=https%3A%2F%2Fpetcolove.org%2Fblind-box-adoptable-pets%2F%3Futm_medium%3Dpr%26utm_source%3Ddigital-release%26utm_campaign%3Ddotorg-pr-blind-box-adoptable-pet-petco-national-release-october-2026&a=Petco+Love%27s+Plush+Mystery+Charm+Adoptable+Pet+collectibles)\n\n, they help save the lives of pets in need. Petco Love's blind boxes feature\nplush characters inspired by the personalities of real shelter pets — plus\ntwo rare mystery pets waiting to be found.\nTo view Petco's \"Never Naughty, Always Nice\" holiday collection, check out\ntheir holiday gift guide and find festive events near you, visit\npetco.com/category/holiday-shop\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1133268620&u=https%3A%2F%2Fwww.petco.com%2Fcategory%2Fholiday-shop&a=petco.com%2Fcategory%2Fholiday-shop)\n or download the Petco app.\n\n###\n\nAbout Petco\nWe're proud to be \"where the pets go\" to find everything they need to live\ntheir best lives for more than 60 years — from their favorite meals and\ntoys, to trusted supplies and expert support from people who get it, because\nwe live it. We believe in the universal truths of pet parenthood — the\nboundless boops, missing slippers, late night zoomies and everything in\nbetween. And we're here for it. Every tail wag, every vet visit, every step of\nthe way. We nurture the pet-human bond in the aisles of more than 1,500 Petco\nstores across the U.S., Mexico and Chile. Customers experience our exclusive\nselection of pet care products, services, expertise and membership offerings\nin stores and online at petco.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=739050835&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D2692830036%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1773425750%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D2099898161%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.petco.com%2525252Fshop%2525252Fen%2525252Fpetcostore%252526a%25253Dpetco.com%2526a%253Dpetco.com%26a%3Dpetco.com&a=petco.com)\n, and on the Petco app\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=2758617381&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D2530877259%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1433534016%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D3624601516%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.petco.com%2525252Fshop%2525252Fen%2525252Fpetcostore%2525252Fc%2525252Fpetco-app%252526a%25253DPetco%25252Bapp%2526a%253DPetco%252Bapp%26a%3DPetco%2Bapp&a=Petco+app)\n. In 1999, we founded Petco Love\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796019-1&h=1485185466&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4765602-1%26h%3D208853123%26u%3Dhttps%253A%252F%252Fedge.prnewswire.com%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4529830-1%2526h%253D1910262295%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4160954-1%252526h%25253D848822897%252526u%25253Dhttps%2525253A%2525252F%2525252Fpetcolove.org%2525252F%252526a%25253DPetco%25252BLove%2526a%253DPetco%252BLove%26a%3DPetco%2BLove&a=Petco+Love)\n. Together, we support thousands of local animal welfare groups nationwide and\nhave helped find homes for over 7 million animals through in-store adoption\nevents.\n\nMedia Contact\nVentura Olvera\npressinquiries@petco.com (mailto:pressinquiries@petco.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/paws-on-the-nice-list-petco-unveils-never-naughty-always-nice-holiday-campaign-ft-hundreds-of-gifts-at-10-or-less-free-santa-photos-and-in-store-events-302906363.html\n(https://www.prnewswire.com/news-releases/paws-on-the-nice-list-petco-unveils-never-naughty-always-nice-holiday-campaign-ft-hundreds-of-gifts-at-10-or-less-free-santa-photos-and-in-store-events-302906363.html)\n\nSOURCE Petco\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011680/Petco-Holiday-Collection-Santa.jpg?id=OA3014122\nhttps://mmx.prnewswire.com/media/MS2011675/Petco-Holiday-Collection-2026-Gifts.jpg?id=OA3014110\nhttps://mmx.prnewswire.com/media/MS2011679/Petco-Holiday-Collection-2026-Matching-Pajamas.jpg?id=OA3014118\nhttps://mmx.prnewswire.com/media/MS2011672/Petco-Holiday-Collection-2026-Food-and-Treats.jpg?id=OA3014105\nhttps://mmx.prnewswire.com/media/MS2011708/Petco-Holiday-Collection-Eggplant-ID-9ab310668347-1.jpg?id=OA3014183\nhttps://mmx.prnewswire.com/media/MS2011677/Petco-Holiday-Collection-2026-Lambchop-Advent-Calendar.jpg?id=OA3014113\nhttps://mmx.prnewswire.com/media/MS2011682/Ronnie-Woo-Cookbook-Better-for-You-Better-for-Your-Dog.jpg?id=OA3014125\nhttps://mmx.prnewswire.com/media/MS1958441/Petco_Logo_2025.jpg?id=OA3014086\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-13T12:02:00.099563449Z","server_sent_at_ms":1791892920099},"received_at":"2026-10-13T12:02:00.273Z","source_url":"https://www.prnewswire.com/news-releases/paws-on-the-nice-list-petco-unveils-never-naughty-always-nice-holiday-campaign-ft-hundreds-of-gifts-at-10-or-less-free-santa-photos-and-in-store-events-302906363.html"},"analysis":{"id":"155811","press_release_id":"167515","analysis_json":{"industry":{"label":"Specialty Retail","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Petco kicked off its 2026 holiday campaign \"Never Naughty, Always Nice,\" featuring hundreds of new products with 70% priced at $10 or less.\n\nThe campaign spans Petsgiving sampling events, free Santa photos, exclusive advent calendars, a Ronnie Woo cookbook collaboration, and Black Friday/Cyber Week BOGO promotions.\n\nThe release cites industry data projecting U.S. pet spending rising from $158 billion in 2025 to roughly $173 billion in 2027, but discloses no financial guidance or results for Petco itself.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Seasonal marketing noise -- suppress unless holiday traffic data emerges."},"keyFigures":{"customDimensions":{"stores":"more than 1,500","holiday_collection_items_priced_under_10_pct":"70%"}},"quotedText":"More and more, pets are the main characters in the family — furry, scaley and feathered children plopped at the center of holiday festivities.","namedEntities":{"people":[{"name":"Michael Romanko","role":"Chief Customer and Product Officer"},{"name":"Ronnie Woo","role":"celebrity chef and cookbook collaborator"},{"name":"Ventura Olvera","role":"media contact"}],"products":["Never Naughty, Always Nice holiday collection","Lambchop Advent Calendar","Holiday Eggplant","Scratch Bag","12-Day Cat & Dog Advent Calendars","Better for You, Better for Your Dog (cookbook)","DisneyMickey Mouse and Minnie Grooming Package","Petco Perks","Perks Premier"],"companies":[{"name":"Petco","ticker":"WOOF","relationship":"filer"},{"name":"Petco Love","relationship":"affiliated nonprofit"},{"name":"Hill's","relationship":"product brand partner"},{"name":"Ollie","relationship":"product brand partner"},{"name":"Badlands Ranch","relationship":"product brand partner"},{"name":"Harris Poll","relationship":"survey source"},{"name":"American Pet Products Association","relationship":"industry data source"}],"dollarAmounts":[{"amount":"$10","context":"price point for hundreds of holiday gifts"},{"amount":"$173 billion","context":"projected 2027 U.S. pet industry spending"},{"amount":"$165 billion","context":"projected 2026 U.S. pet industry spending"},{"amount":"$158 billion","context":"2025 U.S. pet industry spending"}]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing campaign announcement with no financial results, guidance, or strategic change disclosed. Holiday merchandising and in-store events are boilerplate retail promotion."},"tickerRelevance":{"others":[],"primary":"WOOF"},"globalImportance":10,"audienceRelevance":25,"eventTypeSecondary":["other"],"importanceComponents":{"tickerTier":"mid-cap-retail","eventGravity":"routine-marketing-campaign","issuerAuthored":true,"householdBrandBoost":true}},"event_type":"product_launch","event_type_secondary":["other"],"sentiment":"neutral","material_impact_score":1,"narrative":"Petco kicked off its 2026 holiday campaign \"Never Naughty, Always Nice,\" featuring hundreds of new products with 70% priced at $10 or less.\n\nThe campaign spans Petsgiving sampling events, free Santa photos, exclusive advent calendars, a Ronnie Woo cookbook collaboration, and Black Friday/Cyber Week BOGO promotions.\n\nThe release cites industry data projecting U.S. pet spending rising from $158 billion in 2025 to roughly $173 billion in 2027, but discloses no financial guidance or results for Petco itself.","key_figures":{"customDimensions":{"stores":"more than 1,500","holiday_collection_items_priced_under_10_pct":"70%"}},"named_entities":{"people":[{"name":"Michael Romanko","role":"Chief Customer and Product Officer"},{"name":"Ronnie Woo","role":"celebrity chef and cookbook collaborator"},{"name":"Ventura Olvera","role":"media contact"}],"products":["Never Naughty, Always Nice holiday collection","Lambchop Advent Calendar","Holiday Eggplant","Scratch Bag","12-Day Cat & Dog Advent Calendars","Better for You, Better for Your Dog (cookbook)","DisneyMickey Mouse and Minnie Grooming Package","Petco Perks","Perks Premier"],"companies":[{"name":"Petco","ticker":"WOOF","relationship":"filer"},{"name":"Petco Love","relationship":"affiliated nonprofit"},{"name":"Hill's","relationship":"product brand partner"},{"name":"Ollie","relationship":"product brand partner"},{"name":"Badlands Ranch","relationship":"product brand partner"},{"name":"Harris Poll","relationship":"survey source"},{"name":"American Pet Products Association","relationship":"industry data source"}],"dollarAmounts":[{"amount":"$10","context":"price point for hundreds of holiday gifts"},{"amount":"$173 billion","context":"projected 2027 U.S. pet industry spending"},{"amount":"$165 billion","context":"projected 2026 U.S. pet industry spending"},{"amount":"$158 billion","context":"2025 U.S. pet industry spending"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-13T12:02:11.201Z","global_importance":10,"audience_relevance":25,"importance_components":{"tickerTier":"mid-cap-retail","eventGravity":"routine-marketing-campaign","issuerAuthored":true,"householdBrandBoost":true}},"durationMs":10896,"modelName":"glm-5.3-flashx"}}