{"success":true,"data":{"pressRelease":{"id":"167680","rtpr_id":"nBw2Z7MLsa-20261013","ticker":"PRTH","exchange":"NASDAQ","all_tickers":["PRTH"],"title":"Rally Selects Priority Commerce to Orchestrate NIL Payments","author":"Business Wire","published_at":"2026-10-13T13:00:03.248Z","article_body":"Rally Selects Priority Commerce to Orchestrate NIL Payments\n\nPartnership marks the debut of GameTime, Priority Commerce's new platform for\nNIL and revenue-sharing payments in college athletics\n\nPriority Commerce today announced a multiyear agreement to be the official NIL\nOrchestration Partner of Rally\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ndrally.com%2F&esheet=54620417&newsitemid=20261013862835&lan=en-US&anchor=Rally&index=1&md5=86066f936c0491a56af226be7fe1255c)\n, which serves Notre Dame Athletics’ student-athletes in the name, image and\nlikeness (NIL) space.\n\nRally will use GameTime, Priority Commerce’s NIL management platform, to\nadminister payments for NIL agreements. Designed specifically for college\nathletics, the platform combines banking and treasury services, payments,\ncontract management, budget-gap financing, escrow and compliance reporting.\nFor organizations, GameTime provides real-time visibility into program\nactivity and a clear audit trail. For student-athletes, it includes a\ndedicated Passport account linked to a Visa debit card, along with an\nautomated reserve for estimated taxes on NIL income.\n\n“GameTime stood out for its breadth of functionality and modern approach,”\nsaid Kayla Rogers, Executive Director of Rally. “Bringing contracts,\npayments and reporting into one connected system will simplify the process for\nour team and the student-athletes we serve.”\n\n“As NIL programs expand, the infrastructure supporting them needs to keep\npace,” said Tom Priore, CEO of Priority Commerce. “Our partnership\nprovides Rally a more efficient way to manage its program and focus on\ncreating opportunities for Notre Dame student-athletes.”\n\nAs part of the agreement, Priority Commerce will also become presenting\nsponsor of The PlayBook, Rally’s flagship podcast hosted by former Notre\nDame quarterback and Super Bowl champion Ian Book.\n\nAbout Priority Commerce\n\nPriority Commerce delivers payments and banking solutions that power connected\ncommerce. Through a unified platform of payables, merchant services, and\nbanking and treasury, we help businesses manage money more effectively and\nunlock growth. The Priority Commerce Engine accelerates cash flow, improves\nworking capital, reduces costs, and creates new revenue opportunities. Learn\nmore about Priority Commerce (NASDAQ: PRTH) at prioritycommerce.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fprioritycommerce.com%2F&esheet=54620417&newsitemid=20261013862835&lan=en-US&anchor=prioritycommerce.com&index=2&md5=207e2b9c48a2b102ce535fe8331f0fe8)\n.\n\nAbout Rally\n\nRally is a marketing and media group for the next iteration of college\nathletics, providing services in support of meaningful and market-based\ncommercial endorsement initiatives involving Notre Dame student-athletes and\ntheir name, image, and likeness.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261013862835/en/\n(https://www.businesswire.com/news/home/20261013862835/en/)\n\nMedia contact\nAlison Jones\nalison.jones@prth.com (mailto:alison.jones@prth.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw2Z7MLsa-20261013","title":"Rally Selects Priority Commerce to Orchestrate NIL Payments","author":"Business Wire","ticker":"PRTH","created":"2026-10-13T13:00:03.248Z","tickers":["PRTH"],"exchange":"NASDAQ","article_body":"Rally Selects Priority Commerce to Orchestrate NIL Payments\n\nPartnership marks the debut of GameTime, Priority Commerce's new platform for\nNIL and revenue-sharing payments in college athletics\n\nPriority Commerce today announced a multiyear agreement to be the official NIL\nOrchestration Partner of Rally\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ndrally.com%2F&esheet=54620417&newsitemid=20261013862835&lan=en-US&anchor=Rally&index=1&md5=86066f936c0491a56af226be7fe1255c)\n, which serves Notre Dame Athletics’ student-athletes in the name, image and\nlikeness (NIL) space.\n\nRally will use GameTime, Priority Commerce’s NIL management platform, to\nadminister payments for NIL agreements. Designed specifically for college\nathletics, the platform combines banking and treasury services, payments,\ncontract management, budget-gap financing, escrow and compliance reporting.\nFor organizations, GameTime provides real-time visibility into program\nactivity and a clear audit trail. For student-athletes, it includes a\ndedicated Passport account linked to a Visa debit card, along with an\nautomated reserve for estimated taxes on NIL income.\n\n“GameTime stood out for its breadth of functionality and modern approach,”\nsaid Kayla Rogers, Executive Director of Rally. “Bringing contracts,\npayments and reporting into one connected system will simplify the process for\nour team and the student-athletes we serve.”\n\n“As NIL programs expand, the infrastructure supporting them needs to keep\npace,” said Tom Priore, CEO of Priority Commerce. “Our partnership\nprovides Rally a more efficient way to manage its program and focus on\ncreating opportunities for Notre Dame student-athletes.”\n\nAs part of the agreement, Priority Commerce will also become presenting\nsponsor of The PlayBook, Rally’s flagship podcast hosted by former Notre\nDame quarterback and Super Bowl champion Ian Book.\n\nAbout Priority Commerce\n\nPriority Commerce delivers payments and banking solutions that power connected\ncommerce. Through a unified platform of payables, merchant services, and\nbanking and treasury, we help businesses manage money more effectively and\nunlock growth. The Priority Commerce Engine accelerates cash flow, improves\nworking capital, reduces costs, and creates new revenue opportunities. Learn\nmore about Priority Commerce (NASDAQ: PRTH) at prioritycommerce.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fprioritycommerce.com%2F&esheet=54620417&newsitemid=20261013862835&lan=en-US&anchor=prioritycommerce.com&index=2&md5=207e2b9c48a2b102ce535fe8331f0fe8)\n.\n\nAbout Rally\n\nRally is a marketing and media group for the next iteration of college\nathletics, providing services in support of meaningful and market-based\ncommercial endorsement initiatives involving Notre Dame student-athletes and\ntheir name, image, and likeness.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261013862835/en/\n(https://www.businesswire.com/news/home/20261013862835/en/)\n\nMedia contact\nAlison Jones\nalison.jones@prth.com (mailto:alison.jones@prth.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-13T13:00:04.191761668Z","server_sent_at_ms":1791896404191},"received_at":"2026-10-13T13:00:04.241Z","source_url":"https://www.businesswire.com/news/home/20261013862835/en/"},"analysis":{"id":"155967","press_release_id":"167680","analysis_json":{"industry":{"label":"Transaction & Payment Processing Services","sector":"Financials"},"redFlags":[],"eventType":"partnership","narrative":"Priority Commerce (NASDAQ: PRTH) announced a multiyear agreement to become the official NIL Orchestration Partner of Rally, which serves Notre Dame student-athletes.\n\nThe deal marks the debut of GameTime, Priority's new platform combining banking and treasury services, payments, contract management, escrow and compliance reporting for NIL and revenue-sharing payments in college athletics.\n\nPriority will also become presenting sponsor of The PlayBook, Rally's podcast hosted by former Notre Dame quarterback Ian Book.\n\nNo financial terms were disclosed; the win is strategically notable for Priority's push into the expanding NIL infrastructure market.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Priority Commerce launches GameTime NIL payments platform with flagship Notre Dame/Rally win -- early traction in college athletics vertical."},"keyFigures":{"drugName":"","customDimensions":{"agreement_term":"multiyear","platform_launch":"GameTime NIL and revenue-sharing payments platform"}},"quotedText":"GameTime stood out for its breadth of functionality and modern approach","namedEntities":{"people":[{"name":"Kayla Rogers","role":"Executive Director of Rally"},{"name":"Tom Priore","role":"CEO of Priority Commerce"},{"name":"Ian Book","role":"host of The PlayBook podcast; former Notre Dame quarterback and Super Bowl champion"}],"products":["GameTime","Passport account","Visa debit card","The PlayBook podcast","Priority Commerce Engine"],"companies":[{"name":"Priority Commerce","ticker":"PRTH","relationship":"filer/partner"},{"name":"Rally","relationship":"partner/customer"},{"name":"Notre Dame Athletics","relationship":"end-user organization"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Multiyear commercial agreement launching GameTime, a new NIL payments platform, tied to Notre Dame Athletics via Rally. 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