{"success":true,"data":{"pressRelease":{"id":"167695","rtpr_id":"nPn8XdcSca-20261013","ticker":"GPRO","exchange":"NASDAQ","all_tickers":["GPRO"],"title":"GoPro Updates MISSION 1 Series Cameras with Zero-Lag Photo Shutter Button Response, Continuous 50MP RAW Photos and Support for Anamorphic Lenses","author":"PR Newswire","published_at":"2026-10-13T13:00:05.557Z","article_body":"GoPro Updates MISSION 1 Series Cameras with Zero-Lag Photo Shutter Button Response, Continuous 50MP RAW Photos and Support for Anamorphic Lenses\nPR Newswire\n\nSAN MATEO, Calif., Oct. 13, 2026\n\nMISSION Monitor App Update Adds New Exposure Tools Plus Wireless Camera\nConnectivity\n\nSAN MATEO, Calif., Oct. 13, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:\nGPRO) released a free update that enhances MISSION 1 Series\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2888118078&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1&a=MISSION+1+Series)\n cameras' photography capabilities. Photo shutter response has been\ndramatically improved to provide hair-trigger sensitivity for improved photo\ncapture accuracy, and holding the shutter button down will capture continuous\nphotos in rapid succession.\n\nGoPro also updated its recently debuted MISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n app with four new professional exposure tools and wireless camera\nconnectivity, and released a new version of GoPro Labs firmware that adds\nanamorphic lens support to MISSION 1 PRO ILS\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2995987203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1-pro-ils&a=MISSION+1+PRO+ILS)\n for film and television professionals.\n\nSince launching earlier this year, the MISSION 1 Series has earned 12 top\nindustry awards from 10 leading consumer technology, photography, and outdoor\npublications, including Best Overall Action Camera from WIRED, Best Action\nCamera in the Tom's Guide Awards, and editor's choice awards from PCMag, Tom's\nGuide, Gizmodo, and The Shortcut.\n\nMISSION 1 Series Photography Update: High-Performance Shutter Response +\nContinuous Photo Capture\n\nMISSION 1 Series cameras have received a ground-up rebuild of how they capture\nphotos, transforming them into rapid-fire photography solutions:\n\n * Rapid Photo: With the free firmware update, all MISSION 1 Series cameras will\nnow feature zero-lag, ultra-responsive shutter button response that results in\nphotos being captured the instant the shutter button is pressed.(1)\n * Continuous Shutter: Press and hold the shutter button to capture photos\ncontinuously—more than 100 photos at 12MP or more than 20 RAW photos at\n50MP.(1)\n * Buffer Indicator: A new on-screen indicator signals when the camera is\napproaching its buffer limit.\n * Updated Shutter Sound: A modernized shutter sound delivers clear,\ndistinguishable audio confirmation for each photo as it's captured.\nThis new photography experience makes MISSION 1, MISSION 1 PRO, and MISSION 1\nPRO ILS a natural match for the Point-and-Shoot Grip\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=168103666&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fmounts-accessories%2Fpoint-and-shoot-grip%2FAGGRP-001.html&a=Point-and-Shoot+Grip)\n. The grip's lightweight, rubberized metal frame turns the camera into a\nhigh-performance handheld point-and-shoot camera that's ideal for run-and-gun,\non-the-go street and travel photography. Two cold shoe mounts accept\naccessories like Light Mod 2\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2545067701&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fmounts-accessories%2Flight-mod-2%2FALTSC-002.html&a=Light+Mod+2)\n, making it a complete handheld setup for hikes, concerts, and road trips. The\ngrip is available as a stand-alone accessory or as part of MISSION 1 PRO Grip\nEdition\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=3576774755&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fbuy-cameras%2Fmission-1-series%3Fproduct-id%3DCHDHW-011-master%26bundle-id%3DCHDRW-011-master%26sub-id%3Dnone%26storage-id%3Dnone&a=MISSION+1+PRO+Grip+Edition)\n.\n\n\"For photographers, by photographers. That's how we approached updating the\nMISSION 1 Series photo experience,\" said Jensen Granger, GoPro's Creative\nDirector of Photography. \"This update opens an exciting new chapter for\nphotography on GoPro. Put a MISSION 1 Series camera in the Point-and-Shoot\nGrip and you have a seriously capable travel camera that's durable, mountable\nand can even shoot 8K video. It's the camera everyone from first-time buyers\nto seasoned photographers will want in their bag.\"\n\nMISSION Monitor: New Exposure Tools + Wireless Connectivity\n\nMISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n, the free iPhone(®) and iPad(®) live-preview app for MISSION 1 Series\ncameras,(2) is being updated with four new professional monitoring tools that\nenhance exposure and color control, plus wireless connectivity and support for\nthe aforementioned enhanced photography experience:\n\n * Histogram: A real-time graph of every brightness level in the frame to confirm\na balanced image, protect highlights, and avoid crushed shadows at a glance.\n * Waveform: Maps brightness across the frame, showing exactly which parts of a\nshot are clipping or underexposed, not just whether something is off.\n * RGB Parade: Displays the red, green, and blue channels side by side to confirm\nneutral tones are truly neutral and catch color casts before they become a\nproblem in post-production. It's especially useful when shooting in GP-Log2,\nwhere a color cast is nearly invisible to the naked eye.\n * False Color: Replaces the live image with a standardized color map that\ninstantly shows which parts of the frame are clipping, which are underexposed,\nand whether skin tones are landing where they should.\n * Wireless Connectivity: Connects to the camera wirelessly for cable-free live\npreview and image monitoring.\n * New Photography Experience: Supports the all-new Rapid Photo and Continuous\nShutter capture updates.\nGoPro Labs: Anamorphic Lens Support for MISSION 1 PRO ILS\n\nGoPro Labs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1884152085&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fgopro-labs&a=GoPro+Labs)\n, a public beta firmware program that enables GoPro camera capabilities beyond\nstock features and controls, now adds anamorphic lens support to MISSION 1 PRO\nILS\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2995987203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1-pro-ils&a=MISSION+1+PRO+ILS)\n with the latest GoPro Labs firmware update. Paired with the camera's Micro\nFour Thirds™ mount, it brings anamorphic filmmaking to the world's smallest,\nmost rugged compact cinema camera with interchangeable lenses.\n\nAnamorphic lens support includes compatibility with GoPro's Emmy(®)\nAward-winning HyperSmooth video stabilization. GoPro Labs firmware also writes\npixel aspect ratio metadata to the video file so desktop playback and editing\ntools like Adobe Premiere Pro and DaVinci Resolve recognize the true shape of\nthe image and correct it automatically.\n\nSqueeze ratios of 1.33x, 1.5x, 1.6x, 1.8x, and 2.0x are supported, with\npresets for fast switching between anamorphic and spherical lenses. An\non-camera desqueeze preview for the rear screen is coming soon.\n\nAvailability\n\nThe all-new photography experience for MISSION 1 Series cameras is available\nnow as a free firmware update\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=87616532&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fupdate&a=free+firmware+update)\n via the GoPro Quik app or on GoPro.com.\n\nThe MISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n app update is free and available today\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=4140293589&u=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fgopro-mission-monitor%2Fid6760565380&a=available+today)\n on the Apple App Store(®) for devices running iOS 18 or later.\n\nThe updated GoPro Labs firmware supporting anamorphic lenses is available to\ndownload\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2038368756&u=https%3A%2F%2Fgopro.github.io%2Flabs%2F&a=available+to+download)\n for free from GoPro Labs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1884152085&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fgopro-labs&a=GoPro+Labs)\n.\n\nAbout GoPro, Inc. (NASDAQ: GPRO)\n\nGoPro helps the world capture and share itself in immersive and exciting ways.\n\nConnect with GoPro on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=4196036128&u=https%3A%2F%2Fwww.instagram.com%2Fgopro%2F&a=Instagram)\n, YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=836618823&u=https%3A%2F%2Fwww.youtube.com%2Fc%2FGoPro&a=YouTube)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1717593603&u=https%3A%2F%2Fwww.tiktok.com%2F%40gopro%3Flang%3Den&a=TikTok)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2858558621&u=https%3A%2F%2Fwww.facebook.com%2Fgopro%2F&a=Facebook)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1805378971&u=https%3A%2F%2Fx.com%2FGoPro&a=X)\n, LinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=817868000&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgopro_3%2Fposts%2F%3FfeedView%3Dall&a=LinkedIn)\n, and GoPro's blog, The Current\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=3145627133&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fnews&a=The+Current)\n. Members of the press can access official logos and imagery on our press\nportal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=911697022&u=https%3A%2F%2Fbrand.gopro.com%2Fd%2F8tPfbiEyLCtL%2Fhome&a=press+portal)\n. For more information, visit https://gopro.com/en/us\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2691904163&u=https%3A%2F%2Fgopro.com%2Fen%2Fus&a=https%3A%2F%2Fgopro.com%2Fen%2Fus)\n.\n\nGoPro, HERO, MAX, MISSION and their respective logos are trademarks or\nregistered trademarks of GoPro, Inc. in the United States and other countries.\nOther trademarks are the property of their respective owners.\n\nNote on Forward-looking Statements\n\nThis press release may contain projections or other forward-looking statements\nwithin the meaning of the Private Securities Litigation Reform Act of 1995.\nWords such as \"anticipate,\" \"believe,\" \"estimate,\" \"expect,\" \"intend,\"\n\"should,\" \"will,\" \"may,\" \"plan\" and variations of these terms or the negative\nof these terms and words of similar meaning are intended to identify these\nforward-looking statements. Forward-looking statements in this press release\nmay include, but are not limited to, statements related to the Company's\nMISSION 1 Series camera and accessory availability, global retail\navailability, product performance and specifications, pricing and subscriber\npricing, third-party lens and accessory compatibility, mobile application\nfeatures and availability, and the Company's positioning in the premium and\nprofessional camera categories. These forward-looking statements are based on\nthe Company's current expectations and assumptions and inherently involve\nsignificant risks, uncertainties, and changes in circumstances that are\ndifficult to predict. The Company's actual results and the timing of events\ncould differ materially from those anticipated in such forward-looking\nstatements as a result of these risks and uncertainties, which include,\nwithout limitation, risks related to product launch timing and execution,\nsupply chain and manufacturing disruptions, consumer demand and market\nacceptance, competition, the ability to manage product introductions,\ntransitions, and pricing, and the ability to successfully enter and compete in\nprofessional and premium camera segments. A further description of the risks\nand uncertainties relating to the business of the Company is contained in the\nCompany's Annual Report on Form 10-K for the year ended December 31, 2025,\nfiled with the Securities and Exchange Commission (the \"SEC\") on March 12,\n2026 as updated in filings with the SEC, including the Quarterly Report on\nForm 10-Q for the quarter ended June 30, 2026. Unlisted factors may present\nsignificant additional obstacles to the realization of forward-looking\nstatements. Accordingly, for the foregoing reasons, the Company cautions the\nreader against relying on any forward-looking statements. These\nforward-looking statements speak only as of the date hereof or as of the date\notherwise stated herein. The Company undertakes no duty or obligation to\nupdate any forward-looking statements contained herein as a result of new\ninformation, future events, changes in its expectations or otherwise, except\nas may be required under applicable securities laws.\n\nFootnotes\n\n(1) Measured in 12MP Standard and 50MP RAW photo settings. Results vary based\non lighting, camera motion, camera settings, and microSD card performance.\nRapid Photo and Continuous Shutter are not supported in SuperPhoto, Interval\nPhoto, or Burst Photo modes.\n\n(2) iPhone, iPad, iOS, and App Store are trademarks of Apple Inc., registered\nin the U.S. and other countries.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/gopro-updates-mission-1-series-cameras-with-zero-lag-photo-shutter-button-response-continuous-50mp-raw-photos-and-support-for-anamorphic-lenses-302906517.html\n(https://www.prnewswire.com/news-releases/gopro-updates-mission-1-series-cameras-with-zero-lag-photo-shutter-button-response-continuous-50mp-raw-photos-and-support-for-anamorphic-lenses-302906517.html)\n\nSOURCE GoPro, Inc.\n\n\n\npr@gopro.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011837/SI10550_261012_GPC_M1PRO_PhotoMode_1J8A6450.jpg?id=OA3014512\nhttps://mmx.prnewswire.com/media/MS2011838/SI10550_261012_GPC_M1PRO_PhotoMode_1J8A4755-Large.jpg?id=OA3014514\nhttps://mmx.prnewswire.com/media/MS2011841/SI10550_261012_GPC_M1PRO_PhotoMode_GP015695.jpg?id=OA3014522\nhttps://mmx.prnewswire.com/media/MS657652/GoPro-logo-almost-black-copy.jpg?id=OA3014546\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8XdcSca-20261013","title":"GoPro Updates MISSION 1 Series Cameras with Zero-Lag Photo Shutter Button Response, Continuous 50MP RAW Photos and Support for Anamorphic Lenses","author":"PR Newswire","ticker":"GPRO","created":"2026-10-13T13:00:05.557Z","tickers":["GPRO"],"exchange":"NASDAQ","article_body":"GoPro Updates MISSION 1 Series Cameras with Zero-Lag Photo Shutter Button Response, Continuous 50MP RAW Photos and Support for Anamorphic Lenses\nPR Newswire\n\nSAN MATEO, Calif., Oct. 13, 2026\n\nMISSION Monitor App Update Adds New Exposure Tools Plus Wireless Camera\nConnectivity\n\nSAN MATEO, Calif., Oct. 13, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:\nGPRO) released a free update that enhances MISSION 1 Series\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2888118078&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1&a=MISSION+1+Series)\n cameras' photography capabilities. Photo shutter response has been\ndramatically improved to provide hair-trigger sensitivity for improved photo\ncapture accuracy, and holding the shutter button down will capture continuous\nphotos in rapid succession.\n\nGoPro also updated its recently debuted MISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n app with four new professional exposure tools and wireless camera\nconnectivity, and released a new version of GoPro Labs firmware that adds\nanamorphic lens support to MISSION 1 PRO ILS\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2995987203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1-pro-ils&a=MISSION+1+PRO+ILS)\n for film and television professionals.\n\nSince launching earlier this year, the MISSION 1 Series has earned 12 top\nindustry awards from 10 leading consumer technology, photography, and outdoor\npublications, including Best Overall Action Camera from WIRED, Best Action\nCamera in the Tom's Guide Awards, and editor's choice awards from PCMag, Tom's\nGuide, Gizmodo, and The Shortcut.\n\nMISSION 1 Series Photography Update: High-Performance Shutter Response +\nContinuous Photo Capture\n\nMISSION 1 Series cameras have received a ground-up rebuild of how they capture\nphotos, transforming them into rapid-fire photography solutions:\n\n * Rapid Photo: With the free firmware update, all MISSION 1 Series cameras will\nnow feature zero-lag, ultra-responsive shutter button response that results in\nphotos being captured the instant the shutter button is pressed.(1)\n * Continuous Shutter: Press and hold the shutter button to capture photos\ncontinuously—more than 100 photos at 12MP or more than 20 RAW photos at\n50MP.(1)\n * Buffer Indicator: A new on-screen indicator signals when the camera is\napproaching its buffer limit.\n * Updated Shutter Sound: A modernized shutter sound delivers clear,\ndistinguishable audio confirmation for each photo as it's captured.\nThis new photography experience makes MISSION 1, MISSION 1 PRO, and MISSION 1\nPRO ILS a natural match for the Point-and-Shoot Grip\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=168103666&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fmounts-accessories%2Fpoint-and-shoot-grip%2FAGGRP-001.html&a=Point-and-Shoot+Grip)\n. The grip's lightweight, rubberized metal frame turns the camera into a\nhigh-performance handheld point-and-shoot camera that's ideal for run-and-gun,\non-the-go street and travel photography. Two cold shoe mounts accept\naccessories like Light Mod 2\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2545067701&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fmounts-accessories%2Flight-mod-2%2FALTSC-002.html&a=Light+Mod+2)\n, making it a complete handheld setup for hikes, concerts, and road trips. The\ngrip is available as a stand-alone accessory or as part of MISSION 1 PRO Grip\nEdition\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=3576774755&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Fbuy-cameras%2Fmission-1-series%3Fproduct-id%3DCHDHW-011-master%26bundle-id%3DCHDRW-011-master%26sub-id%3Dnone%26storage-id%3Dnone&a=MISSION+1+PRO+Grip+Edition)\n.\n\n\"For photographers, by photographers. That's how we approached updating the\nMISSION 1 Series photo experience,\" said Jensen Granger, GoPro's Creative\nDirector of Photography. \"This update opens an exciting new chapter for\nphotography on GoPro. Put a MISSION 1 Series camera in the Point-and-Shoot\nGrip and you have a seriously capable travel camera that's durable, mountable\nand can even shoot 8K video. It's the camera everyone from first-time buyers\nto seasoned photographers will want in their bag.\"\n\nMISSION Monitor: New Exposure Tools + Wireless Connectivity\n\nMISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n, the free iPhone(®) and iPad(®) live-preview app for MISSION 1 Series\ncameras,(2) is being updated with four new professional monitoring tools that\nenhance exposure and color control, plus wireless connectivity and support for\nthe aforementioned enhanced photography experience:\n\n * Histogram: A real-time graph of every brightness level in the frame to confirm\na balanced image, protect highlights, and avoid crushed shadows at a glance.\n * Waveform: Maps brightness across the frame, showing exactly which parts of a\nshot are clipping or underexposed, not just whether something is off.\n * RGB Parade: Displays the red, green, and blue channels side by side to confirm\nneutral tones are truly neutral and catch color casts before they become a\nproblem in post-production. It's especially useful when shooting in GP-Log2,\nwhere a color cast is nearly invisible to the naked eye.\n * False Color: Replaces the live image with a standardized color map that\ninstantly shows which parts of the frame are clipping, which are underexposed,\nand whether skin tones are landing where they should.\n * Wireless Connectivity: Connects to the camera wirelessly for cable-free live\npreview and image monitoring.\n * New Photography Experience: Supports the all-new Rapid Photo and Continuous\nShutter capture updates.\nGoPro Labs: Anamorphic Lens Support for MISSION 1 PRO ILS\n\nGoPro Labs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1884152085&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fgopro-labs&a=GoPro+Labs)\n, a public beta firmware program that enables GoPro camera capabilities beyond\nstock features and controls, now adds anamorphic lens support to MISSION 1 PRO\nILS\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2995987203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fshop%2Flearn-cameras%2Fmission-1-pro-ils&a=MISSION+1+PRO+ILS)\n with the latest GoPro Labs firmware update. Paired with the camera's Micro\nFour Thirds™ mount, it brings anamorphic filmmaking to the world's smallest,\nmost rugged compact cinema camera with interchangeable lenses.\n\nAnamorphic lens support includes compatibility with GoPro's Emmy(®)\nAward-winning HyperSmooth video stabilization. GoPro Labs firmware also writes\npixel aspect ratio metadata to the video file so desktop playback and editing\ntools like Adobe Premiere Pro and DaVinci Resolve recognize the true shape of\nthe image and correct it automatically.\n\nSqueeze ratios of 1.33x, 1.5x, 1.6x, 1.8x, and 2.0x are supported, with\npresets for fast switching between anamorphic and spherical lenses. An\non-camera desqueeze preview for the rear screen is coming soon.\n\nAvailability\n\nThe all-new photography experience for MISSION 1 Series cameras is available\nnow as a free firmware update\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=87616532&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fupdate&a=free+firmware+update)\n via the GoPro Quik app or on GoPro.com.\n\nThe MISSION Monitor\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2291914203&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fv2%2Fmission-monitor-app&a=MISSION+Monitor)\n app update is free and available today\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=4140293589&u=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fgopro-mission-monitor%2Fid6760565380&a=available+today)\n on the Apple App Store(®) for devices running iOS 18 or later.\n\nThe updated GoPro Labs firmware supporting anamorphic lenses is available to\ndownload\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2038368756&u=https%3A%2F%2Fgopro.github.io%2Flabs%2F&a=available+to+download)\n for free from GoPro Labs\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1884152085&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Finfo%2Fgopro-labs&a=GoPro+Labs)\n.\n\nAbout GoPro, Inc. (NASDAQ: GPRO)\n\nGoPro helps the world capture and share itself in immersive and exciting ways.\n\nConnect with GoPro on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=4196036128&u=https%3A%2F%2Fwww.instagram.com%2Fgopro%2F&a=Instagram)\n, YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=836618823&u=https%3A%2F%2Fwww.youtube.com%2Fc%2FGoPro&a=YouTube)\n, TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1717593603&u=https%3A%2F%2Fwww.tiktok.com%2F%40gopro%3Flang%3Den&a=TikTok)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2858558621&u=https%3A%2F%2Fwww.facebook.com%2Fgopro%2F&a=Facebook)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=1805378971&u=https%3A%2F%2Fx.com%2FGoPro&a=X)\n, LinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=817868000&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgopro_3%2Fposts%2F%3FfeedView%3Dall&a=LinkedIn)\n, and GoPro's blog, The Current\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=3145627133&u=https%3A%2F%2Fgopro.com%2Fen%2Fus%2Fnews&a=The+Current)\n. Members of the press can access official logos and imagery on our press\nportal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=911697022&u=https%3A%2F%2Fbrand.gopro.com%2Fd%2F8tPfbiEyLCtL%2Fhome&a=press+portal)\n. For more information, visit https://gopro.com/en/us\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796222-1&h=2691904163&u=https%3A%2F%2Fgopro.com%2Fen%2Fus&a=https%3A%2F%2Fgopro.com%2Fen%2Fus)\n.\n\nGoPro, HERO, MAX, MISSION and their respective logos are trademarks or\nregistered trademarks of GoPro, Inc. in the United States and other countries.\nOther trademarks are the property of their respective owners.\n\nNote on Forward-looking Statements\n\nThis press release may contain projections or other forward-looking statements\nwithin the meaning of the Private Securities Litigation Reform Act of 1995.\nWords such as \"anticipate,\" \"believe,\" \"estimate,\" \"expect,\" \"intend,\"\n\"should,\" \"will,\" \"may,\" \"plan\" and variations of these terms or the negative\nof these terms and words of similar meaning are intended to identify these\nforward-looking statements. Forward-looking statements in this press release\nmay include, but are not limited to, statements related to the Company's\nMISSION 1 Series camera and accessory availability, global retail\navailability, product performance and specifications, pricing and subscriber\npricing, third-party lens and accessory compatibility, mobile application\nfeatures and availability, and the Company's positioning in the premium and\nprofessional camera categories. These forward-looking statements are based on\nthe Company's current expectations and assumptions and inherently involve\nsignificant risks, uncertainties, and changes in circumstances that are\ndifficult to predict. The Company's actual results and the timing of events\ncould differ materially from those anticipated in such forward-looking\nstatements as a result of these risks and uncertainties, which include,\nwithout limitation, risks related to product launch timing and execution,\nsupply chain and manufacturing disruptions, consumer demand and market\nacceptance, competition, the ability to manage product introductions,\ntransitions, and pricing, and the ability to successfully enter and compete in\nprofessional and premium camera segments. A further description of the risks\nand uncertainties relating to the business of the Company is contained in the\nCompany's Annual Report on Form 10-K for the year ended December 31, 2025,\nfiled with the Securities and Exchange Commission (the \"SEC\") on March 12,\n2026 as updated in filings with the SEC, including the Quarterly Report on\nForm 10-Q for the quarter ended June 30, 2026. Unlisted factors may present\nsignificant additional obstacles to the realization of forward-looking\nstatements. Accordingly, for the foregoing reasons, the Company cautions the\nreader against relying on any forward-looking statements. These\nforward-looking statements speak only as of the date hereof or as of the date\notherwise stated herein. The Company undertakes no duty or obligation to\nupdate any forward-looking statements contained herein as a result of new\ninformation, future events, changes in its expectations or otherwise, except\nas may be required under applicable securities laws.\n\nFootnotes\n\n(1) Measured in 12MP Standard and 50MP RAW photo settings. Results vary based\non lighting, camera motion, camera settings, and microSD card performance.\nRapid Photo and Continuous Shutter are not supported in SuperPhoto, Interval\nPhoto, or Burst Photo modes.\n\n(2) iPhone, iPad, iOS, and App Store are trademarks of Apple Inc., registered\nin the U.S. and other countries.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/gopro-updates-mission-1-series-cameras-with-zero-lag-photo-shutter-button-response-continuous-50mp-raw-photos-and-support-for-anamorphic-lenses-302906517.html\n(https://www.prnewswire.com/news-releases/gopro-updates-mission-1-series-cameras-with-zero-lag-photo-shutter-button-response-continuous-50mp-raw-photos-and-support-for-anamorphic-lenses-302906517.html)\n\nSOURCE GoPro, Inc.\n\n\n\npr@gopro.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011837/SI10550_261012_GPC_M1PRO_PhotoMode_1J8A6450.jpg?id=OA3014512\nhttps://mmx.prnewswire.com/media/MS2011838/SI10550_261012_GPC_M1PRO_PhotoMode_1J8A4755-Large.jpg?id=OA3014514\nhttps://mmx.prnewswire.com/media/MS2011841/SI10550_261012_GPC_M1PRO_PhotoMode_GP015695.jpg?id=OA3014522\nhttps://mmx.prnewswire.com/media/MS657652/GoPro-logo-almost-black-copy.jpg?id=OA3014546\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-13T13:00:05.933375148Z","server_sent_at_ms":1791896405933},"received_at":"2026-10-13T13:00:05.985Z","source_url":"https://www.prnewswire.com/news-releases/gopro-updates-mission-1-series-cameras-with-zero-lag-photo-shutter-button-response-continuous-50mp-raw-photos-and-support-for-anamorphic-lenses-302906517.html"},"analysis":{"id":"155982","press_release_id":"167695","analysis_json":{"industry":{"label":"Technology Hardware, Storage & Peripherals","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"GoPro released a free firmware update for MISSION 1 Series cameras adding zero-lag shutter response and continuous capture of more than 100 photos at 12MP or more than 20 RAW photos at 50MP.\n\nThe MISSION Monitor app gains four professional exposure tools and wireless camera connectivity, while GoPro Labs firmware adds anamorphic lens support to the MISSION 1 PRO ILS.\n\nThe updates are free and available now, positioning the MISSION 1 Series for street and travel photography and professional filmmaking; no financial figures were disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Feature-rich free update deepens MISSION 1 Series pro-photography positioning; low market-moving significance."},"keyFigures":{"customDimensions":{"industry_awards":12,"continuous_capture":"more than 100 photos at 12MP or more than 20 RAW photos at 50MP","anamorphic_squeeze_ratios":["1.33x","1.5x","1.6x","1.8x","2.0x"]}},"quotedText":"For photographers, by photographers. That's how we approached updating the MISSION 1 Series photo experience","namedEntities":{"people":[{"name":"Jensen Granger","role":"Creative Director of Photography"}],"products":["MISSION 1","MISSION 1 PRO","MISSION 1 PRO ILS","MISSION Monitor","GoPro Labs firmware","Point-and-Shoot Grip","Light Mod 2","GoPro Quik app","HyperSmooth"],"companies":[{"name":"GoPro, Inc.","ticker":"GPRO","relationship":"filer"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Free firmware and app updates for the MISSION 1 Series enhance photography features but involve no new revenue, pricing, or financial disclosure. 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