{"success":true,"data":{"pressRelease":{"id":"167845","rtpr_id":"nBwbrJHXCa-20261013","ticker":"BWIN","exchange":"NASDAQ","all_tickers":["BWIN"],"title":"Founder Shield Rebrands as The Baldwin Group","author":"Business Wire","published_at":"2026-10-13T14:00:00.143Z","article_body":"Founder Shield Rebrands as The Baldwin Group\n\nFounder Shield Unifies with Parent Firm’s Brand and Becomes its Innovation\nPractice\n\nFounder Shield, a risk management partner for rapidly evolving, high-growth\ncompanies, announced today that it will complete its rebrand to The Baldwin\nGroup and become the firm’s Innovation Practice.\n\n\"Founder Shield brings capabilities and talent that make The Baldwin Group a\nstronger, more integrated firm,” said Michael Robinson, President,\nInnovation Practice at The Baldwin Group. “As our Innovation Practice, we\nare adding momentum to a firm built for what's ahead, and we couldn't be more\nexcited to finalize the brand transition.”\n\nFounder Shield will continue to deliver cutting-edge solutions, specialized\nexpertise, and exceptional service to clients reimagining business models\nacross industry sectors. It’s insights, resources, and client portals will\nbe available through foundershield.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffoundershield.com%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=foundershield.com&index=1&md5=a45d5f48e430a30db6a51783fc53c3d1)\nand baldwin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fbaldwin.com%2Fbusiness-insurance%2Fsolutions%2Finnovation-economy%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=baldwin.com&index=2&md5=05f403d2b055bfd967db3d9eae551768)\n.\n\nKyle Jeziorski, Managing Director, Innovation Practice at The Baldwin Group\nadded, “The Founder Shield name may be changing, but its commitment to\nclients remains as strong as ever. This transition opens the door to broader\ncapabilities, greater collaboration, and a forward-thinking approach to risk\nand insurance that helps protect the possible for clients.”\n\nFor well over a decade, Founder Shield has built a digital insurance platform\nfeaturing a broad range of competitive and specialized insurance products\ndesigned to meet the unique risk management and client experience needs of\nemerging companies in sectors including Life Sciences, Tech and Media,\nFinancial, and Small Business. To date, it has served more than 20,000\nclients. Since Founder Shield joined the firm in 2021, The Baldwin Group has\nexpanded its capabilities exponentially, offering rapidly growing businesses\nmore solutions at every stage of their growth journey, as they vault from\nconcept to funding to scaling rapidly and into maturity.\n\nAbout Founder Shield\n\nFounder Shield is a risk management partner for rapidly evolving, high-growth\ncompanies with a mission to create the most seamless, intuitive, and\nresponsive experience for purchasing and administering insurance for your\ncompany. For more information on how Founder Shield engineers risk management,\nplease visit www.foundershield.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffoundershield.com%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=www.foundershield.com&index=3&md5=e2a06a00fa615511b12b63765a52479d)\n.\n\nAbout The Baldwin Group\n\nThe Baldwin Group, the brand name for The Baldwin Insurance Group, Inc.\n(NASDAQ: BWIN) (“Baldwin”) and its affiliates, is an independent insurance\ndistribution firm providing indispensable expertise and insights that strive\nto give our clients the confidence to pursue their purpose, passion, and\ndreams. As a team of dedicated entrepreneurs and insurance professionals, we\nhave come together to help protect the possible for our clients. We do this by\ndelivering bespoke client solutions, services, and innovation through our\ncomprehensive and tailored approach to risk management, insurance, and\nemployee benefits. We support our clients, colleagues, insurance company\npartners, and communities through the deployment of vanguard resources and\ncapital to drive our organic and inorganic growth. The Baldwin Group proudly\nrepresents more than three million clients across the United States and\ninternationally. For more information, please visit baldwin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fbaldwin.com&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=baldwin.com&index=4&md5=9f593df4d72ab38d6977b7b4b981f4c9)\n.\n\nCautionary Statement Regarding Forward-Looking Statements\n\nThis press release may contain various “forward-looking statements” within\nthe meaning of the Private Securities Litigation Reform Act of 1995, which\nrepresent Baldwin’s expectations or beliefs concerning future events.\nForward-looking statements are statements other than historical facts and may\ninclude statements that address Baldwin’s future operating, financial or\nbusiness performance or Baldwin’s strategies or expectations. In some cases,\nyou can identify these statements by forward-looking words such as “may,”\n“might,” “will,” “should,” “expects,” “plans,”\n“anticipates,” “believes,” “estimates,” “predicts,”\n“projects,” “potential,” “outlook” or “continue,” or the\nnegative of these terms or other comparable terminology. Forward-looking\nstatements are based on management’s current expectations and beliefs and\ninvolve significant risks and uncertainties that could cause actual results,\ndevelopments and business decisions to differ materially from those\ncontemplated by these statements.\n\nFactors that could cause actual results or performance to differ from the\nexpectations expressed or implied in such forward-looking statements include,\nbut are not limited to, those described under the caption “Risk Factors”\nin Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2025\nand in Baldwin’s other filings with the U.S. Securities and Exchange\nCommission (the “SEC”), which are available free of charge on the SEC's\nwebsite at: www.sec.gov\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sec.gov&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=www.sec.gov&index=5&md5=8ecf28bade0001176043ae5aef815871)\n, including those risks and other factors relevant to Baldwin’s business,\nfinancial condition and results of operations. Should one or more of these\nrisks or uncertainties materialize, or should underlying assumptions prove\nincorrect, actual results may vary materially from those indicated. All\nforward-looking statements and all subsequent written and oral forward-looking\nstatements attributable to Baldwin or to persons acting on Baldwin’s behalf\nare expressly qualified in their entirety by reference to these risks and\nuncertainties. You should not place undue reliance on forward-looking\nstatements. Forward-looking statements speak only as of the date they are\nmade, and Baldwin does not undertake any obligation to update them in light of\nnew information, future developments or otherwise, except as may be required\nunder applicable law.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261013376948/en/\n(https://www.businesswire.com/news/home/20261013376948/en/)\n\nMedia Contacts: \n\nAnna Rozenich, Senior Director, Enterprise Communications, The Baldwin Group\n\n630.561.5907 | anna.rozenich@baldwin.com (mailto:anna.rozenich@baldwin.com)\n\nAllyson Marcus, Director, Communications, The Baldwin Group\n\n267.994.9052 | allyson.marcus@cacgroup.com\n(mailto:allyson.marcus@cacgroup.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBwbrJHXCa-20261013","title":"Founder Shield Rebrands as The Baldwin Group","author":"Business Wire","ticker":"BWIN","created":"2026-10-13T14:00:00.143Z","tickers":["BWIN"],"exchange":"NASDAQ","article_body":"Founder Shield Rebrands as The Baldwin Group\n\nFounder Shield Unifies with Parent Firm’s Brand and Becomes its Innovation\nPractice\n\nFounder Shield, a risk management partner for rapidly evolving, high-growth\ncompanies, announced today that it will complete its rebrand to The Baldwin\nGroup and become the firm’s Innovation Practice.\n\n\"Founder Shield brings capabilities and talent that make The Baldwin Group a\nstronger, more integrated firm,” said Michael Robinson, President,\nInnovation Practice at The Baldwin Group. “As our Innovation Practice, we\nare adding momentum to a firm built for what's ahead, and we couldn't be more\nexcited to finalize the brand transition.”\n\nFounder Shield will continue to deliver cutting-edge solutions, specialized\nexpertise, and exceptional service to clients reimagining business models\nacross industry sectors. It’s insights, resources, and client portals will\nbe available through foundershield.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffoundershield.com%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=foundershield.com&index=1&md5=a45d5f48e430a30db6a51783fc53c3d1)\nand baldwin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fbaldwin.com%2Fbusiness-insurance%2Fsolutions%2Finnovation-economy%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=baldwin.com&index=2&md5=05f403d2b055bfd967db3d9eae551768)\n.\n\nKyle Jeziorski, Managing Director, Innovation Practice at The Baldwin Group\nadded, “The Founder Shield name may be changing, but its commitment to\nclients remains as strong as ever. This transition opens the door to broader\ncapabilities, greater collaboration, and a forward-thinking approach to risk\nand insurance that helps protect the possible for clients.”\n\nFor well over a decade, Founder Shield has built a digital insurance platform\nfeaturing a broad range of competitive and specialized insurance products\ndesigned to meet the unique risk management and client experience needs of\nemerging companies in sectors including Life Sciences, Tech and Media,\nFinancial, and Small Business. To date, it has served more than 20,000\nclients. Since Founder Shield joined the firm in 2021, The Baldwin Group has\nexpanded its capabilities exponentially, offering rapidly growing businesses\nmore solutions at every stage of their growth journey, as they vault from\nconcept to funding to scaling rapidly and into maturity.\n\nAbout Founder Shield\n\nFounder Shield is a risk management partner for rapidly evolving, high-growth\ncompanies with a mission to create the most seamless, intuitive, and\nresponsive experience for purchasing and administering insurance for your\ncompany. For more information on how Founder Shield engineers risk management,\nplease visit www.foundershield.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ffoundershield.com%2F&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=www.foundershield.com&index=3&md5=e2a06a00fa615511b12b63765a52479d)\n.\n\nAbout The Baldwin Group\n\nThe Baldwin Group, the brand name for The Baldwin Insurance Group, Inc.\n(NASDAQ: BWIN) (“Baldwin”) and its affiliates, is an independent insurance\ndistribution firm providing indispensable expertise and insights that strive\nto give our clients the confidence to pursue their purpose, passion, and\ndreams. As a team of dedicated entrepreneurs and insurance professionals, we\nhave come together to help protect the possible for our clients. We do this by\ndelivering bespoke client solutions, services, and innovation through our\ncomprehensive and tailored approach to risk management, insurance, and\nemployee benefits. We support our clients, colleagues, insurance company\npartners, and communities through the deployment of vanguard resources and\ncapital to drive our organic and inorganic growth. The Baldwin Group proudly\nrepresents more than three million clients across the United States and\ninternationally. For more information, please visit baldwin.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fbaldwin.com&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=baldwin.com&index=4&md5=9f593df4d72ab38d6977b7b4b981f4c9)\n.\n\nCautionary Statement Regarding Forward-Looking Statements\n\nThis press release may contain various “forward-looking statements” within\nthe meaning of the Private Securities Litigation Reform Act of 1995, which\nrepresent Baldwin’s expectations or beliefs concerning future events.\nForward-looking statements are statements other than historical facts and may\ninclude statements that address Baldwin’s future operating, financial or\nbusiness performance or Baldwin’s strategies or expectations. In some cases,\nyou can identify these statements by forward-looking words such as “may,”\n“might,” “will,” “should,” “expects,” “plans,”\n“anticipates,” “believes,” “estimates,” “predicts,”\n“projects,” “potential,” “outlook” or “continue,” or the\nnegative of these terms or other comparable terminology. Forward-looking\nstatements are based on management’s current expectations and beliefs and\ninvolve significant risks and uncertainties that could cause actual results,\ndevelopments and business decisions to differ materially from those\ncontemplated by these statements.\n\nFactors that could cause actual results or performance to differ from the\nexpectations expressed or implied in such forward-looking statements include,\nbut are not limited to, those described under the caption “Risk Factors”\nin Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2025\nand in Baldwin’s other filings with the U.S. Securities and Exchange\nCommission (the “SEC”), which are available free of charge on the SEC's\nwebsite at: www.sec.gov\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sec.gov&esheet=54617931&newsitemid=20261013376948&lan=en-US&anchor=www.sec.gov&index=5&md5=8ecf28bade0001176043ae5aef815871)\n, including those risks and other factors relevant to Baldwin’s business,\nfinancial condition and results of operations. Should one or more of these\nrisks or uncertainties materialize, or should underlying assumptions prove\nincorrect, actual results may vary materially from those indicated. All\nforward-looking statements and all subsequent written and oral forward-looking\nstatements attributable to Baldwin or to persons acting on Baldwin’s behalf\nare expressly qualified in their entirety by reference to these risks and\nuncertainties. You should not place undue reliance on forward-looking\nstatements. Forward-looking statements speak only as of the date they are\nmade, and Baldwin does not undertake any obligation to update them in light of\nnew information, future developments or otherwise, except as may be required\nunder applicable law.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261013376948/en/\n(https://www.businesswire.com/news/home/20261013376948/en/)\n\nMedia Contacts: \n\nAnna Rozenich, Senior Director, Enterprise Communications, The Baldwin Group\n\n630.561.5907 | anna.rozenich@baldwin.com (mailto:anna.rozenich@baldwin.com)\n\nAllyson Marcus, Director, Communications, The Baldwin Group\n\n267.994.9052 | allyson.marcus@cacgroup.com\n(mailto:allyson.marcus@cacgroup.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-13T14:00:00.211757976Z","server_sent_at_ms":1791900000211},"received_at":"2026-10-13T14:00:00.359Z","source_url":"https://www.businesswire.com/news/home/20261013376948/en/"},"analysis":{"id":"156126","press_release_id":"167845","analysis_json":{"industry":{"label":"Insurance Brokers","sector":"Financials"},"redFlags":[],"eventType":"other","narrative":"Founder Shield will complete its rebrand to The Baldwin Group and become the firm's Innovation Practice, unifying with the parent brand of NASDAQ-listed Baldwin (BWIN).\n\nFounder Shield, acquired in 2021, is a risk-management platform for high-growth companies that has served more than 20,000 clients across Life Sciences, Tech and Media, Financial, and Small Business sectors.\n\nClient resources and portals will remain available through foundershield.com and baldwin.com; the change is a brand transition with no financial terms disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Cosmetic brand unification -- Founder Shield becomes Baldwin's Innovation Practice; no financial impact."},"keyFigures":{"customDimensions":{"acquired_year":2021,"baldwin_clients":"more than three million","clients_served_founder_shield":"more than 20,000"}},"quotedText":"Founder Shield brings capabilities and talent that make The Baldwin Group a stronger, more integrated firm","namedEntities":{"people":[{"name":"Michael Robinson","role":"President, Innovation Practice at The Baldwin Group"},{"name":"Kyle Jeziorski","role":"Managing Director, Innovation Practice at The Baldwin Group"},{"name":"Anna Rozenich","role":"Senior Director, Enterprise Communications, The Baldwin Group"},{"name":"Allyson Marcus","role":"Director, Communications, The Baldwin Group"}],"products":["foundershield.com client portal","digital insurance platform"],"companies":[{"name":"The Baldwin Insurance Group, Inc. 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(The Baldwin Group)","ticker":"BWIN","relationship":"filer/parent"},{"name":"Founder Shield","relationship":"subsidiary rebranding to Baldwin Innovation Practice"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-13T14:00:05.357Z","global_importance":8,"audience_relevance":8,"importance_components":{"tickerTier":"small-cap","eventGravity":"brand-unification","financialImpact":"none-disclosed"}},"durationMs":4980,"modelName":"glm-5.3-flashx"}}