{"success":true,"data":{"pressRelease":{"id":"167958","rtpr_id":"nPn9bCqz1a-20261013","ticker":"M","exchange":"NYSE","all_tickers":["M","8136"],"title":"100th Macy's Thanksgiving Day Parade Welcomes Hello Kitty® with Brand New Balloon and Exclusive Product Collection","author":"PR Newswire","published_at":"2026-10-13T16:00:01.855Z","article_body":"100th Macy's Thanksgiving Day Parade Welcomes Hello Kitty® with Brand New Balloon and Exclusive Product Collection\nPR Newswire\n\nLOS ANGELES, Oct. 13, 2026\n\nSanrio(®) and Macy's mark the Parade's centennial march with a\nlarger-than-life balloon and limited-edition capsule with apparel, accessories\nand home goods available only at Macy's\n\nLOS ANGELES, Oct. 13, 2026 /PRNewswire/ -- Sanrio(®), the global lifestyle\nbrand behind beloved characters like Hello Kitty(®) and Kuromi™, announced\ntoday an exclusive Hello Kitty and Friends collection with Macy's to celebrate\nthe 100(th) Macy's Thanksgiving Day Parade(®). The milestone celebration\nmarks the return of Hello Kitty to the Parade with a brand-new giant character\nballoon, featuring Hello Kitty holding a vibrant red apple — a playful nod\nto the iconic \"Big Apple\". The capsule collection captures this charming new\ndesign and features Sanrio's iconic characters across curated apparel,\naccessories, and home goods, inviting customers to bring a piece of Macy's\nParade magic home.\n\n\"Macy's Thanksgiving Day Parade is a cherished American tradition, and we're\nhonored to celebrate this historic milestone with Macy's,\" said Jill Koch,\nChief Brand Officer, Sanrio, Inc. \"It's incredibly special to see Hello Kitty\nreturn to the Parade with a brand-new balloon created for this moment. From\nher red apple, a playful tribute to New York City, to this exclusive\ncollection, we're excited to give fans new ways to share in the joy, nostalgia\nand excitement of this beloved holiday tradition.\"\n\n\"For more than a century, fans of all ages have made Macy's Thanksgiving Day\nParade a part of their holiday traditions,\" said Will Coss, executive\nproducer of Macy's Thanksgiving Day Parade. \"As we commemorate this year's\nmilestone march, we are excited to bring together the spirit of Macy's Parade\nmagic with Hello Kitty in our exclusive capsule collection. Fans will now have\na unique way to take home this year's celebrations with the must-have\ncollaboration tied to Hello Kitty's must see-Parade return.\"\n\nThe 23-piece collection features Hello Kitty and Friends balloon-style artwork\ncreated exclusively for Macy's. Available in select Macy's stores\nnationwide, the collection celebrates a century of Parade marches with women's\nand girl's apparel, Loungefly backpack and bag charms, Kidrobot plush bag\ncharm and pin set, seasonal decor from Blue Sky Clayworks, and more.\n\nThe full capsule collection is available starting today on the Macy's website\nand will be available in-store at the Macy's Herald Square flagship store in\nNew York starting October 15.\n\nAudiences nationwide can watch the 100th Macy's Thanksgiving Day Parade on\nThursday, November 26, on NBC and Peacock starting at 8:30 a.m. in all time\nzones. To follow and participate in the excitement, visit @macys on social\nplatforms and follow #MacysParade. For the latest Macy's Thanksgiving Day\nParade news, balloon announcements, exclusive merchandise and event\ninformation, visit macys.com/s/parade/.\n\nAbout Sanrio(®)\nSanrio(®) is the global lifestyle brand and home to Hello Kitty(®), created\nin 1974, and many other beloved character brands such as My Melody™,\nKuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™,\nAggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded\non the philosophy that a small gift can bring happiness and friendship to\npeople of all ages. Since 1960, this philosophy has served as the inspiration\nto offer quality products, services and activities that promote communication\nand inspire unique consumer experiences across the world.\nToday, Sanrio's business extends into the entertainment industry with\nseveral content series, gaming offerings and theme parks. Sanrio boasts an\nextensive product lineup which is available in over 130\ncountries. Sanrio hopes to bring smiles to everyone's faces with their\nvision of \"One World, Connecting Smiles.\" To learn more about Sanrio, please\nvisit www.sanrio.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793833-1&h=1217456215&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4595656-1%26h%3D1933481635%26u%3Dhttp%253A%252F%252Fwww.sanrio.com%252F%26a%3Dwww.sanrio.com&a=www.sanrio.com)\n and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter,\nTikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube\nChannel.\n\nSanrio Media Contact: ashley.goncena@omc.com (mailto:ashley.goncena@omc.com)\nMacy's Media Contact: Christine Nealon / Ryan Gannon / Madeline Merritts\ncommunications@macys.com (mailto:communications@macys.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/100th-macys-thanksgiving-day-parade-welcomes-hello-kitty-with-brand-new-balloon-and-exclusive-product-collection-302905989.html\n(https://www.prnewswire.com/news-releases/100th-macys-thanksgiving-day-parade-welcomes-hello-kitty-with-brand-new-balloon-and-exclusive-product-collection-302905989.html)\n\nSOURCE Sanrio\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2006135/MDP-26-Annoucement-HelloKitty.jpg?id=OA2998220\nhttps://mmx.prnewswire.com/media/MS1823025/Sanrio-Logo.jpg?id=OA2998236\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9bCqz1a-20261013","title":"100th Macy's Thanksgiving Day Parade Welcomes Hello Kitty® with Brand New Balloon and Exclusive Product Collection","author":"PR Newswire","ticker":"M","created":"2026-10-13T16:00:01.855Z","tickers":["M","8136"],"exchange":"NYSE","article_body":"100th Macy's Thanksgiving Day Parade Welcomes Hello Kitty® with Brand New Balloon and Exclusive Product Collection\nPR Newswire\n\nLOS ANGELES, Oct. 13, 2026\n\nSanrio(®) and Macy's mark the Parade's centennial march with a\nlarger-than-life balloon and limited-edition capsule with apparel, accessories\nand home goods available only at Macy's\n\nLOS ANGELES, Oct. 13, 2026 /PRNewswire/ -- Sanrio(®), the global lifestyle\nbrand behind beloved characters like Hello Kitty(®) and Kuromi™, announced\ntoday an exclusive Hello Kitty and Friends collection with Macy's to celebrate\nthe 100(th) Macy's Thanksgiving Day Parade(®). The milestone celebration\nmarks the return of Hello Kitty to the Parade with a brand-new giant character\nballoon, featuring Hello Kitty holding a vibrant red apple — a playful nod\nto the iconic \"Big Apple\". The capsule collection captures this charming new\ndesign and features Sanrio's iconic characters across curated apparel,\naccessories, and home goods, inviting customers to bring a piece of Macy's\nParade magic home.\n\n\"Macy's Thanksgiving Day Parade is a cherished American tradition, and we're\nhonored to celebrate this historic milestone with Macy's,\" said Jill Koch,\nChief Brand Officer, Sanrio, Inc. \"It's incredibly special to see Hello Kitty\nreturn to the Parade with a brand-new balloon created for this moment. From\nher red apple, a playful tribute to New York City, to this exclusive\ncollection, we're excited to give fans new ways to share in the joy, nostalgia\nand excitement of this beloved holiday tradition.\"\n\n\"For more than a century, fans of all ages have made Macy's Thanksgiving Day\nParade a part of their holiday traditions,\" said Will Coss, executive\nproducer of Macy's Thanksgiving Day Parade. \"As we commemorate this year's\nmilestone march, we are excited to bring together the spirit of Macy's Parade\nmagic with Hello Kitty in our exclusive capsule collection. Fans will now have\na unique way to take home this year's celebrations with the must-have\ncollaboration tied to Hello Kitty's must see-Parade return.\"\n\nThe 23-piece collection features Hello Kitty and Friends balloon-style artwork\ncreated exclusively for Macy's. Available in select Macy's stores\nnationwide, the collection celebrates a century of Parade marches with women's\nand girl's apparel, Loungefly backpack and bag charms, Kidrobot plush bag\ncharm and pin set, seasonal decor from Blue Sky Clayworks, and more.\n\nThe full capsule collection is available starting today on the Macy's website\nand will be available in-store at the Macy's Herald Square flagship store in\nNew York starting October 15.\n\nAudiences nationwide can watch the 100th Macy's Thanksgiving Day Parade on\nThursday, November 26, on NBC and Peacock starting at 8:30 a.m. in all time\nzones. To follow and participate in the excitement, visit @macys on social\nplatforms and follow #MacysParade. For the latest Macy's Thanksgiving Day\nParade news, balloon announcements, exclusive merchandise and event\ninformation, visit macys.com/s/parade/.\n\nAbout Sanrio(®)\nSanrio(®) is the global lifestyle brand and home to Hello Kitty(®), created\nin 1974, and many other beloved character brands such as My Melody™,\nKuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™,\nAggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded\non the philosophy that a small gift can bring happiness and friendship to\npeople of all ages. Since 1960, this philosophy has served as the inspiration\nto offer quality products, services and activities that promote communication\nand inspire unique consumer experiences across the world.\nToday, Sanrio's business extends into the entertainment industry with\nseveral content series, gaming offerings and theme parks. Sanrio boasts an\nextensive product lineup which is available in over 130\ncountries. Sanrio hopes to bring smiles to everyone's faces with their\nvision of \"One World, Connecting Smiles.\" To learn more about Sanrio, please\nvisit www.sanrio.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4793833-1&h=1217456215&u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4595656-1%26h%3D1933481635%26u%3Dhttp%253A%252F%252Fwww.sanrio.com%252F%26a%3Dwww.sanrio.com&a=www.sanrio.com)\n and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter,\nTikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube\nChannel.\n\nSanrio Media Contact: ashley.goncena@omc.com (mailto:ashley.goncena@omc.com)\nMacy's Media Contact: Christine Nealon / Ryan Gannon / Madeline Merritts\ncommunications@macys.com (mailto:communications@macys.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/100th-macys-thanksgiving-day-parade-welcomes-hello-kitty-with-brand-new-balloon-and-exclusive-product-collection-302905989.html\n(https://www.prnewswire.com/news-releases/100th-macys-thanksgiving-day-parade-welcomes-hello-kitty-with-brand-new-balloon-and-exclusive-product-collection-302905989.html)\n\nSOURCE Sanrio\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2006135/MDP-26-Annoucement-HelloKitty.jpg?id=OA2998220\nhttps://mmx.prnewswire.com/media/MS1823025/Sanrio-Logo.jpg?id=OA2998236\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-13T16:00:01.9472823Z","server_sent_at_ms":1791907201947},"received_at":"2026-10-13T16:00:02.001Z","source_url":"https://www.prnewswire.com/news-releases/100th-macys-thanksgiving-day-parade-welcomes-hello-kitty-with-brand-new-balloon-and-exclusive-product-collection-302905989.html"},"analysis":{"id":"156238","press_release_id":"167958","analysis_json":{"industry":{"label":"Broadline Retail","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"partnership","narrative":"Macy's and Sanrio launched an exclusive 23-piece Hello Kitty and Friends capsule collection to celebrate the 100th Macy's Thanksgiving Day Parade.\n\nHello Kitty returns to the Parade with a brand-new giant character balloon holding a red apple, and the collection spans apparel, accessories, and home goods sold only at Macy's.\n\nThe collection is live on macys.com today and hits the Herald Square flagship on October 15; the Parade airs November 26 on NBC and Peacock. This is brand-marketing news with no disclosed financial terms.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Macy's leverages its parade centennial for an exclusive Hello Kitty merchandising tie-in — modest seasonal traffic driver, not a needle-mover."},"keyFigures":{},"quotedText":"we are excited to bring together the spirit of Macy's Parade magic with Hello Kitty in our exclusive capsule collection","namedEntities":{"people":[{"name":"Jill Koch","role":"Chief Brand Officer, Sanrio, Inc."},{"name":"Will Coss","role":"Executive Producer, Macy's Thanksgiving Day Parade"}],"products":["Hello Kitty and Friends exclusive capsule collection","Hello Kitty Parade balloon"],"companies":[{"name":"Macy's","ticker":"M","relationship":"filer / retail partner"},{"name":"Sanrio","relationship":"licensing partner"},{"name":"NBC","relationship":"broadcast partner"},{"name":"Peacock","relationship":"streaming partner"},{"name":"Loungefly","relationship":"merchandise collaborator"},{"name":"Kidrobot","relationship":"merchandise collaborator"},{"name":"Blue Sky Clayworks","relationship":"merchandise collaborator"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"A promotional exclusive merchandise capsule and parade balloon tie-in for Macy's. 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This is brand-marketing news with no disclosed financial terms.","key_figures":{},"named_entities":{"people":[{"name":"Jill Koch","role":"Chief Brand Officer, Sanrio, Inc."},{"name":"Will Coss","role":"Executive Producer, Macy's Thanksgiving Day Parade"}],"products":["Hello Kitty and Friends exclusive capsule collection","Hello Kitty Parade balloon"],"companies":[{"name":"Macy's","ticker":"M","relationship":"filer / retail partner"},{"name":"Sanrio","relationship":"licensing partner"},{"name":"NBC","relationship":"broadcast partner"},{"name":"Peacock","relationship":"streaming partner"},{"name":"Loungefly","relationship":"merchandise collaborator"},{"name":"Kidrobot","relationship":"merchandise collaborator"},{"name":"Blue Sky Clayworks","relationship":"merchandise collaborator"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-13T16:00:07.055Z","global_importance":8,"audience_relevance":30,"importance_components":{"tickerTier":"large-cap household brand","eventGravity":"promotional merchandise launch","householdBrandBoost":true,"financialMateriality":"none disclosed"}},"durationMs":5025,"modelName":"glm-5.3-flashx"}}