{"success":true,"data":{"pressRelease":{"id":"168590","rtpr_id":"nPNAlSfPGa-20261014","ticker":"1368","exchange":"HKEX","all_tickers":["1368"],"title":"XTEP Launches X‑Run Training Camp with New 160X 8‑Series Debut","author":"PR Newswire","published_at":"2026-10-14T10:35:27.320Z","article_body":"XTEP Launches X‑Run Training Camp with New 160X 8‑Series Debut\nPR Newswire\n\nHO CHI MINH CITY, Vietnam, Oct. 14, 2026\n\nBuilding Vietnam Running Ecosystem via X‑RUN Ecosystem, Partnership with\nLocal Marathon & Athletics Federation\n\nHO CHI MINH CITY, Vietnam, Oct. 14, 2026 /PRNewswire/ -- XTEP has officially\nkicked off the X‑Run Training Camp, co‑developed with Sunrise Events\nVietnam, organizer of the Techcombank Ho Chi Minh City International Marathon,\nand the Ho Chi Minh City Athletics Federation. Designed to build a sustainable\nlocal running ecosystem in Vietnam, the month‑long training initiative also\nmarks the on‑site debut of XTEP's brand‑new championship‑grade 160X\n8‑series carbon‑plated running shoes.\n\n\nRunning from 11 October to 8 November 2026, X‑Run Training Camp is a\ncore on‑the‑ground activation of XTEP's X‑RUN ecosystem. Beyond a\nstandalone training program, X‑RUN unites event operators, local athletics\nauthorities, professional coaching resources and runner‑centric big‑data\ninsights to address real‑world demands within Vietnam's fast‑expanding\nrunning community. XTEP analyses training behaviors, performance patterns and\npain‑points across diverse runner groups to deliver dynamic, personalized\ntraining support instead of generic mileage‑based plans, helping\nparticipants translate running ambition into measurable performance gains.\n\nNearly 50 pacers, 50 athletes and a panel of professional coaches are\nassembled to deliver a structured high‑impact training environment. Camp\nparticipants refine running techniques, build physical endurance and pursue\nindividual marathon race goals. This local camp operation aligns closely with\nXTEP's global PB Master Program, another cornerstone of the X‑RUN ecosystem\nthat delivers performance‑focused resources for marathon‑driven athletes\nacross Southeast Asia.\n\n\nThe camp showcases the complete new championship‑grade 160X 8‑series\nlineup: 160X 8.0 Ultra, 160X 8.0 Pro and 160X 8.0. Validated on world marathon\nmajor podiums, the 160X family delivers proven competitive performance for\nelite athletes. XTEP brand ambassador Feng Peiyou set a landmark PB of 2:05:58\nat the 2026 Tokyo Marathon, breaking China's men's marathon national record as\nthe top‑ranked Asian elite runner. At the 2026 Sydney Marathon,\nXTEP‑supported athlete Tebello Ramakongoana raced in the 160X 8.0 Pro,\nclaiming third place at 2:04:57 while smashing the event course record. These\nhigh‑stakes race results demonstrate how the 160X 8‑series delivers\ncritical competitive support under elite‑level racing conditions.\nSupplementary performance offerings including the 260X and 360X series cover\nspeed‑training and mass‑recreational runner needs. For XTEP, performance\nfootwear forms an integrated part of the holistic training system, informed by\nthe same runner insights that shape coaching and programme design.\n\nXTEP's ecosystem‑building work extends past camp sessions. At the Marathon\nExpo (4‑5 December 2026), a flagship component of the 9(th) Edition of\nthe Techcombank Ho Chi Minh City International Marathon, XTEP will run product\ntrial zones, professional gear consultations and community activations to\nfurther engage Vietnam's running community.\n\n\nMr. Nguyen Chi Thien, Commercial Director of Sunrise Events Vietnam, speaking\non behalf of the Organizing Committee of the Techcombank Ho Chi Minh City\nInternational Marathon, commented: \"We truly appreciate XTEP's collaboration\nin launching the X‑Run Training Camp, giving runners access to scientific\ntraining methods, better fitness and a training plan that fits them. Through\nthis program, we hope athletes will be even better prepared for the 9th\nEdition of the Techcombank Ho Chi Minh City International Marathon, while\nbuilding safe and sustainable training habits.\"\n\nMarathon achievements are not forged solely on race day; they are built\nthrough every training session and consistent effort. Powered by the X‑RUN\necosystem — covering X‑Run Training Camp, PB Master Program, data‑driven\nrunner intelligence and institutional partnerships with local sports bodies\nand event organizers — XTEP translates global running expertise into\ntangible local support. Working alongside federations and event partners, XTEP\nlays solid foundations for Vietnam's sustainable running ecosystem and stands\nwith every athlete pushing beyond personal limits.\n\nStay connected with Xtep Vietnam\n\nFacebook: https://www.facebook.com/XtepVietnamOfficial   |   Website:\nhttps://xtep.vn/\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/xtep-launches-xrun-training-camp-with-new-160x-8series-debut-302908409.html\n\nSOURCE XTEP\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2013171/20261014055556EDT_image_1.jpg?id=OA3018404\nhttps://mmx.prnewswire.com/media/MS2013170/20261014055556EDT_image_2.jpg?id=OA3018403\nhttps://mmx.prnewswire.com/media/MS2013172/20261014055556EDT_image_3.jpg?id=OA3018405\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPNAlSfPGa-20261014","title":"XTEP Launches X‑Run Training Camp with New 160X 8‑Series Debut","author":"PR Newswire","ticker":"1368","created":"2026-10-14T10:35:27.320Z","tickers":["1368"],"exchange":"HKEX","article_body":"XTEP Launches X‑Run Training Camp with New 160X 8‑Series Debut\nPR Newswire\n\nHO CHI MINH CITY, Vietnam, Oct. 14, 2026\n\nBuilding Vietnam Running Ecosystem via X‑RUN Ecosystem, Partnership with\nLocal Marathon & Athletics Federation\n\nHO CHI MINH CITY, Vietnam, Oct. 14, 2026 /PRNewswire/ -- XTEP has officially\nkicked off the X‑Run Training Camp, co‑developed with Sunrise Events\nVietnam, organizer of the Techcombank Ho Chi Minh City International Marathon,\nand the Ho Chi Minh City Athletics Federation. Designed to build a sustainable\nlocal running ecosystem in Vietnam, the month‑long training initiative also\nmarks the on‑site debut of XTEP's brand‑new championship‑grade 160X\n8‑series carbon‑plated running shoes.\n\n\nRunning from 11 October to 8 November 2026, X‑Run Training Camp is a\ncore on‑the‑ground activation of XTEP's X‑RUN ecosystem. Beyond a\nstandalone training program, X‑RUN unites event operators, local athletics\nauthorities, professional coaching resources and runner‑centric big‑data\ninsights to address real‑world demands within Vietnam's fast‑expanding\nrunning community. XTEP analyses training behaviors, performance patterns and\npain‑points across diverse runner groups to deliver dynamic, personalized\ntraining support instead of generic mileage‑based plans, helping\nparticipants translate running ambition into measurable performance gains.\n\nNearly 50 pacers, 50 athletes and a panel of professional coaches are\nassembled to deliver a structured high‑impact training environment. Camp\nparticipants refine running techniques, build physical endurance and pursue\nindividual marathon race goals. This local camp operation aligns closely with\nXTEP's global PB Master Program, another cornerstone of the X‑RUN ecosystem\nthat delivers performance‑focused resources for marathon‑driven athletes\nacross Southeast Asia.\n\n\nThe camp showcases the complete new championship‑grade 160X 8‑series\nlineup: 160X 8.0 Ultra, 160X 8.0 Pro and 160X 8.0. Validated on world marathon\nmajor podiums, the 160X family delivers proven competitive performance for\nelite athletes. XTEP brand ambassador Feng Peiyou set a landmark PB of 2:05:58\nat the 2026 Tokyo Marathon, breaking China's men's marathon national record as\nthe top‑ranked Asian elite runner. At the 2026 Sydney Marathon,\nXTEP‑supported athlete Tebello Ramakongoana raced in the 160X 8.0 Pro,\nclaiming third place at 2:04:57 while smashing the event course record. These\nhigh‑stakes race results demonstrate how the 160X 8‑series delivers\ncritical competitive support under elite‑level racing conditions.\nSupplementary performance offerings including the 260X and 360X series cover\nspeed‑training and mass‑recreational runner needs. For XTEP, performance\nfootwear forms an integrated part of the holistic training system, informed by\nthe same runner insights that shape coaching and programme design.\n\nXTEP's ecosystem‑building work extends past camp sessions. At the Marathon\nExpo (4‑5 December 2026), a flagship component of the 9(th) Edition of\nthe Techcombank Ho Chi Minh City International Marathon, XTEP will run product\ntrial zones, professional gear consultations and community activations to\nfurther engage Vietnam's running community.\n\n\nMr. Nguyen Chi Thien, Commercial Director of Sunrise Events Vietnam, speaking\non behalf of the Organizing Committee of the Techcombank Ho Chi Minh City\nInternational Marathon, commented: \"We truly appreciate XTEP's collaboration\nin launching the X‑Run Training Camp, giving runners access to scientific\ntraining methods, better fitness and a training plan that fits them. Through\nthis program, we hope athletes will be even better prepared for the 9th\nEdition of the Techcombank Ho Chi Minh City International Marathon, while\nbuilding safe and sustainable training habits.\"\n\nMarathon achievements are not forged solely on race day; they are built\nthrough every training session and consistent effort. Powered by the X‑RUN\necosystem — covering X‑Run Training Camp, PB Master Program, data‑driven\nrunner intelligence and institutional partnerships with local sports bodies\nand event organizers — XTEP translates global running expertise into\ntangible local support. Working alongside federations and event partners, XTEP\nlays solid foundations for Vietnam's sustainable running ecosystem and stands\nwith every athlete pushing beyond personal limits.\n\nStay connected with Xtep Vietnam\n\nFacebook: https://www.facebook.com/XtepVietnamOfficial   |   Website:\nhttps://xtep.vn/\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/xtep-launches-xrun-training-camp-with-new-160x-8series-debut-302908409.html\n\nSOURCE XTEP\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2013171/20261014055556EDT_image_1.jpg?id=OA3018404\nhttps://mmx.prnewswire.com/media/MS2013170/20261014055556EDT_image_2.jpg?id=OA3018403\nhttps://mmx.prnewswire.com/media/MS2013172/20261014055556EDT_image_3.jpg?id=OA3018405\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T10:35:27.371700866Z","server_sent_at_ms":1791974127371},"received_at":"2026-10-14T10:35:27.423Z","source_url":null},"analysis":{"id":"156855","press_release_id":"168590","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"XTEP officially launched the X-Run Training Camp in Ho Chi Minh City, co-developed with Sunrise Events Vietnam and the Ho Chi Minh City Athletics Federation, running from October 11 to November 8, 2026.\n\nThe camp marks the on-site debut of the 160X 8-series carbon-plated running shoes (160X 8.0 Ultra, 8.0 Pro, and 8.0), backed by recent elite results including a 2:05:58 Chinese national marathon record by Feng Peiyou and a course-record third place in Sydney by Tebello Ramakongoana.\n\nThe initiative is part of XTEP's X-RUN ecosystem push in Vietnam's fast-growing running market, with further brand activations planned at the December Techcombank Ho Chi Minh City International Marathon Expo. No financial terms were disclosed; the release is primarily a brand-marketing event.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"XTEP deepens Southeast Asia running-market push with Vietnam training camp and 160X 8-series debut -- brand building, not a financial event."},"keyFigures":{},"quotedText":"XTEP has officially kicked off the X-Run Training Camp, co-developed with Sunrise Events Vietnam, organizer of the Techcombank Ho Chi Minh City International Marathon, and the Ho Chi Minh City Athletics Federation.","namedEntities":{"people":[{"name":"Feng Peiyou","role":"XTEP brand ambassador and marathon record holder"},{"name":"Tebello Ramakongoana","role":"XTEP-supported marathon athlete"},{"name":"Nguyen Chi Thien","role":"Commercial Director of Sunrise Events Vietnam"}],"products":["160X 8.0 Ultra","160X 8.0 Pro","160X 8.0","260X","360X"],"companies":[{"name":"XTEP","ticker":"1368","relationship":"filer"},{"name":"Sunrise Events Vietnam","relationship":"partner"},{"name":"Ho Chi Minh City Athletics Federation","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Marketing/brand-activation press release: launch of the X-Run Training Camp in Vietnam and on-site debut of the 160X 8-series shoe line. No financial figures, guidance, or material commercial terms disclosed."},"tickerRelevance":{"others":[],"primary":"1368"},"globalImportance":12,"audienceRelevance":15,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap HK-listed","eventGravity":"marketing activation","issuerAuthored":true,"householdBrandBoost":"moderate in China region only"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"neutral","material_impact_score":1,"narrative":"XTEP officially launched the X-Run Training Camp in Ho Chi Minh City, co-developed with Sunrise Events Vietnam and the Ho Chi Minh City Athletics Federation, running from October 11 to November 8, 2026.\n\nThe camp marks the on-site debut of the 160X 8-series carbon-plated running shoes (160X 8.0 Ultra, 8.0 Pro, and 8.0), backed by recent elite results including a 2:05:58 Chinese national marathon record by Feng Peiyou and a course-record third place in Sydney by Tebello Ramakongoana.\n\nThe initiative is part of XTEP's X-RUN ecosystem push in Vietnam's fast-growing running market, with further brand activations planned at the December Techcombank Ho Chi Minh City International Marathon Expo. No financial terms were disclosed; the release is primarily a brand-marketing event.","key_figures":{},"named_entities":{"people":[{"name":"Feng Peiyou","role":"XTEP brand ambassador and marathon record holder"},{"name":"Tebello Ramakongoana","role":"XTEP-supported marathon athlete"},{"name":"Nguyen Chi Thien","role":"Commercial Director of Sunrise Events Vietnam"}],"products":["160X 8.0 Ultra","160X 8.0 Pro","160X 8.0","260X","360X"],"companies":[{"name":"XTEP","ticker":"1368","relationship":"filer"},{"name":"Sunrise Events Vietnam","relationship":"partner"},{"name":"Ho Chi Minh City Athletics Federation","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T10:35:32.952Z","global_importance":12,"audience_relevance":15,"importance_components":{"tickerTier":"mid-cap HK-listed","eventGravity":"marketing activation","issuerAuthored":true,"householdBrandBoost":"moderate in China region only"}},"durationMs":5506,"modelName":"glm-5.3-flashx"}}