{"success":true,"data":{"pressRelease":{"id":"168799","rtpr_id":"nGNX3Dlsk0-20261014","ticker":"MGNI","exchange":"NASDAQ","all_tickers":["MGNI"],"title":"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen","author":"Globe Newswire","published_at":"2026-10-14T12:00:01.130Z","article_body":"NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the\nlargest independent sell-side advertising company, and LG Ad Solutions today\nannounced a three-year extension of their partnership, with Magnite’s\nSpringServe continuing as LG Ad Solutions’ exclusive CTV video ad server and\nMagnite as a preferred programmatic partner across North America, APAC, and\nEMEA. As part of this expanded relationship, LG Ad Solutions is making its\nHome Screen inventory available for agentic buying through Magnite’s Seller\nAgent, building on the companies’ existing programmatic integration.\n\nIndependent advertising agency H/L is the first buyer to activate LG Home\nScreen inventory using Magnite’s agentic buying capabilities, on behalf of\nthe Northern California Toyota Dealers Association. Timed to the fall football\nseason, the campaign moves from media planning to execution through a single\npath, eliminating the manual steps typically required to launch a high-impact\nstreaming campaign.\n\n“As the first agency to activate home screen agentic ads through Magnite and\nLG Ad Solutions, we can move faster, reduce technical friction and create real\naudience connections on the largest screen in the home,” said Jeremy Cobb,\nVP at H/L. “Our clients get direct access to premium home screen inventory\nthrough the same stack as everything else we manage. It’s simpler, faster\nand built for performance.”\n\n“Our expanded relationship with LG Ad Solutions reflects a shared desire to\ninnovate at the speed of the market,” said Mike Laband, Group SVP, Revenue\nat Magnite. “By deploying our agentic technology for LG Home Screen\ninventory, we’re replacing manual execution with automated, high-precision\nworkflows. Combined with LG Ad Solutions’ expanded use of ClearLine, we are\ncreating simpler, more automated ways for buyers to access and activate LG\ninventory.”\n\n“The Home Screen is where the streaming experience begins and where\ndiscovery can shape what viewers choose next,\" said Kelly McMahon, EVP, Global\nOperations at LG Ad Solutions. “Expanding our partnership with Magnite makes\nit easier for advertisers to buy the Home Screen through new, more automated\nways of working. As buying evolves, we want to make it easier for advertisers\nto take advantage of everything the Home Screen can offer.“\n\nThe expanded partnership also strengthens the connection between LG Ad\nSolutions’ ad serving and programmatic buying infrastructure through\nMagnite’s SpringServe and ClearLine platforms. Bringing these capabilities\ntogether creates a more direct and efficient path between LG Ad Solutions’\npremium CTV inventory and advertisers. LG Ad Solutions has also been an early\nadopter of Magnite's GenAI capabilities, announcing at NewFronts its use of\nMagnite's creative agent to generate Home Screen and video ad units.\n\nAbout Magnite\n\nWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side\nadvertising company. Publishers use our technology to monetize their content\nacross all screens and formats including CTV, online video, display, and\naudio. The world’s leading agencies and brands trust our platform to access\nbrand-safe, high-quality ad inventory and execute billions of advertising\ntransactions each month. Anchored in bustling New York City, sunny Los\nAngeles, mile high Denver, historic London, colorful Singapore, and down under\nin Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.\n\nAbout LG Ad Solutions\n\nLG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced\nadvertising for Connected TV and cross-screen devices, driven by our mission\nto create meaningful connections between brands and their audiences. With a\nvast network of award-winning LG Smart TVs worldwide, we offer advertisers and\ncontent creators broad reach and targeted engagement on the largest screen in\nthe home.\n\nMedia Contact: \nCharlstie Veith \ncveith@magnite.com\n\nInvestor Contact: \nNick Kormeluk \nnkormeluk@magnite.com\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX3Dlsk0-20261014","title":"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen","author":"Globe Newswire","ticker":"MGNI","created":"2026-10-14T12:00:01.130Z","tickers":["MGNI"],"exchange":"NASDAQ","article_body":"NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the\nlargest independent sell-side advertising company, and LG Ad Solutions today\nannounced a three-year extension of their partnership, with Magnite’s\nSpringServe continuing as LG Ad Solutions’ exclusive CTV video ad server and\nMagnite as a preferred programmatic partner across North America, APAC, and\nEMEA. As part of this expanded relationship, LG Ad Solutions is making its\nHome Screen inventory available for agentic buying through Magnite’s Seller\nAgent, building on the companies’ existing programmatic integration.\n\nIndependent advertising agency H/L is the first buyer to activate LG Home\nScreen inventory using Magnite’s agentic buying capabilities, on behalf of\nthe Northern California Toyota Dealers Association. Timed to the fall football\nseason, the campaign moves from media planning to execution through a single\npath, eliminating the manual steps typically required to launch a high-impact\nstreaming campaign.\n\n“As the first agency to activate home screen agentic ads through Magnite and\nLG Ad Solutions, we can move faster, reduce technical friction and create real\naudience connections on the largest screen in the home,” said Jeremy Cobb,\nVP at H/L. “Our clients get direct access to premium home screen inventory\nthrough the same stack as everything else we manage. It’s simpler, faster\nand built for performance.”\n\n“Our expanded relationship with LG Ad Solutions reflects a shared desire to\ninnovate at the speed of the market,” said Mike Laband, Group SVP, Revenue\nat Magnite. “By deploying our agentic technology for LG Home Screen\ninventory, we’re replacing manual execution with automated, high-precision\nworkflows. Combined with LG Ad Solutions’ expanded use of ClearLine, we are\ncreating simpler, more automated ways for buyers to access and activate LG\ninventory.”\n\n“The Home Screen is where the streaming experience begins and where\ndiscovery can shape what viewers choose next,\" said Kelly McMahon, EVP, Global\nOperations at LG Ad Solutions. “Expanding our partnership with Magnite makes\nit easier for advertisers to buy the Home Screen through new, more automated\nways of working. As buying evolves, we want to make it easier for advertisers\nto take advantage of everything the Home Screen can offer.“\n\nThe expanded partnership also strengthens the connection between LG Ad\nSolutions’ ad serving and programmatic buying infrastructure through\nMagnite’s SpringServe and ClearLine platforms. Bringing these capabilities\ntogether creates a more direct and efficient path between LG Ad Solutions’\npremium CTV inventory and advertisers. LG Ad Solutions has also been an early\nadopter of Magnite's GenAI capabilities, announcing at NewFronts its use of\nMagnite's creative agent to generate Home Screen and video ad units.\n\nAbout Magnite\n\nWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side\nadvertising company. Publishers use our technology to monetize their content\nacross all screens and formats including CTV, online video, display, and\naudio. The world’s leading agencies and brands trust our platform to access\nbrand-safe, high-quality ad inventory and execute billions of advertising\ntransactions each month. Anchored in bustling New York City, sunny Los\nAngeles, mile high Denver, historic London, colorful Singapore, and down under\nin Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.\n\nAbout LG Ad Solutions\n\nLG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced\nadvertising for Connected TV and cross-screen devices, driven by our mission\nto create meaningful connections between brands and their audiences. With a\nvast network of award-winning LG Smart TVs worldwide, we offer advertisers and\ncontent creators broad reach and targeted engagement on the largest screen in\nthe home.\n\nMedia Contact: \nCharlstie Veith \ncveith@magnite.com\n\nInvestor Contact: \nNick Kormeluk \nnkormeluk@magnite.com\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-14T12:00:01.5020691Z","server_sent_at_ms":1791979201502},"received_at":"2026-10-14T12:00:01.554Z","source_url":null},"analysis":{"id":"157051","press_release_id":"168799","analysis_json":{"industry":{"label":"Advertising","sector":"Communication Services"},"redFlags":[],"eventType":"partnership","narrative":"Magnite and LG Ad Solutions extended their partnership for three years, with SpringServe remaining LG's exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA.\n\nThe expansion makes LG Home Screen inventory available for agentic buying via Magnite's Seller Agent, with agency H/L activating the first campaign for the Northern California Toyota Dealers Association timed to the fall football season.\n\nThe deal deepens Magnite's position in premium CTV inventory and showcases its agentic and GenAI tooling, though no financial terms were disclosed.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Three-year LG extension plus first agentic Home Screen buying activation validate Magnite's sell-side agentic strategy in premium CTV."},"keyFigures":{"customDimensions":{}},"quotedText":"By deploying our agentic technology for LG Home Screen inventory, we're replacing manual execution with automated, high-precision workflows.","namedEntities":{"people":[{"name":"Jeremy Cobb","role":"VP at H/L"},{"name":"Mike Laband","role":"Group SVP, Revenue at Magnite"},{"name":"Kelly McMahon","role":"EVP, Global Operations at LG Ad Solutions"}],"products":["SpringServe","ClearLine","Seller Agent","creative agent"],"companies":[{"name":"Magnite","ticker":"MGNI","relationship":"filer"},{"name":"LG Ad Solutions (Alphonso Inc.)","relationship":"partner"},{"name":"H/L","relationship":"agency buyer"},{"name":"Northern California Toyota Dealers Association","relationship":"advertiser/client"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"A three-year partnership extension with LG Ad Solutions plus first agentic buying activation is a positive commercial development, but no financial terms or revenue figures were disclosed, keeping material impact modest."},"tickerRelevance":{"others":[],"primary":"MGNI"},"globalImportance":25,"audienceRelevance":20,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"small-mid-cap","eventGravity":"partnership_extension_no_terms","sectorWeight":"adtech","strategicSignal":"agentic-buying-first-mover"}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"bullish","material_impact_score":2,"narrative":"Magnite and LG Ad Solutions extended their partnership for three years, with SpringServe remaining LG's exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA.\n\nThe expansion makes LG Home Screen inventory available for agentic buying via Magnite's Seller Agent, with agency H/L activating the first campaign for the Northern California Toyota Dealers Association timed to the fall football season.\n\nThe deal deepens Magnite's position in premium CTV inventory and showcases its agentic and GenAI tooling, though no financial terms were disclosed.","key_figures":{"customDimensions":{}},"named_entities":{"people":[{"name":"Jeremy Cobb","role":"VP at H/L"},{"name":"Mike Laband","role":"Group SVP, Revenue at Magnite"},{"name":"Kelly McMahon","role":"EVP, Global Operations at LG Ad Solutions"}],"products":["SpringServe","ClearLine","Seller Agent","creative agent"],"companies":[{"name":"Magnite","ticker":"MGNI","relationship":"filer"},{"name":"LG Ad Solutions (Alphonso Inc.)","relationship":"partner"},{"name":"H/L","relationship":"agency buyer"},{"name":"Northern California Toyota Dealers Association","relationship":"advertiser/client"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T12:00:12.559Z","global_importance":25,"audience_relevance":20,"importance_components":{"tickerTier":"small-mid-cap","eventGravity":"partnership_extension_no_terms","sectorWeight":"adtech","strategicSignal":"agentic-buying-first-mover"}},"durationMs":5066,"modelName":"glm-5.3-flashx"}}