{"success":true,"data":{"pressRelease":{"id":"168826","rtpr_id":"nBw3PZnr9a-20261014","ticker":"KHC","exchange":"NYSE","all_tickers":["KHC"],"title":"HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection","author":"Business Wire","published_at":"2026-10-14T12:00:02.196Z","article_body":"HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection\n\nHEINZ becomes the first major brand to introduce ready-to-eat soup in a\nportable bag—six elevated recipes that bring bold flavour and everyday\nconvenience to Canada’s soup aisle\n\nHEINZ is taking its next step beyond condiments with the launch of the new\nHEINZ Soup Collection, available exclusively in Canada. Featuring six\nready-to-eat recipes in a convenient bag, the launch marks HEINZ’s first\nentry into Canada’s ready-to-eat soup category and the first time a major\nbrand has brought this format to Canadian consumers—offering a fresh\nalternative in an aisle where more than 80 percent of ready-to-eat and\ncondensed soup is still sold in cans(1).\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261014711556/en/\n(https://www.businesswire.com/news/home/20261014711556/en/)\n\nNew HEINZ Soup\n\nCanadians are looking for more from everyday meals—richer flavours, heartier\ntextures and convenient options that fit busy routines. When it comes to soup,\nmany turn to homemade and restaurant-style favourites to satisfy the craving\nbut making them from scratch takes time and effort they don’t always have.\nThe HEINZ Soup Collection brings those expectations together, delivering an\nelevated ready-to-eat soup experience without the time or effort required to\nmake soup from scratch.\n\nWith 76 percent of Canadians purchasing soup(2), HEINZ is giving a nation of\nsoup fans something new to get excited about. Designed for busy routines,\nworkday lunches or on-the-go moments, the easy to open bag offers a convenient\nalternative to the traditional can—no can opener or extra ingredients\nrequired.\n\n“Canadians know HEINZ for making everyday foods better, and we see an\nopportunity to bring that same standard to more parts of the grocery store,”\nsaid Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada. “Soup is a\ncategory Canadians already love, but one that we believe is ready for\nsomething new. We’ve paired carefully crafted recipes with a more convenient\nformat to deliver a satisfying, ready-to-eat option for the aisle.”\n\nMade with wholesome vegetables and crafted for rich flavours and hearty\ntextures, the HEINZ Soup Collection is rolling out to Canadians nationwide\nthis month—putting a uniquely HEINZ twist on comforting classics fans know\nand love. The collection features six elevated, flavour-forward\nrecipes—Homestyle Chicken Noodle, Thai Style Chicken Coconut Curry, Hearty\nTomato and White Bean, Cheesy Potato, Rich Mushroom and Curry Butternut\nSquash—expanding beyond HEINZ’s current canned tomato soup to deliver even\nmore ways for Canadians to easily enjoy their favourite cold-weather comfort\nfood.\n\nTo learn more about new HEINZ Soup and HEINZ’s ever-evolving portfolio,\nvisit our website and follow @Heinz_CA on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fheinz_ca%2F%3Fhl%3Den&esheet=54621635&newsitemid=20261014711556&lan=en-US&anchor=Instagram&index=1&md5=292420f4c57f9974a272f128cf782ce2)\nand TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40heinz_ca%3Flang%3Den&esheet=54621635&newsitemid=20261014711556&lan=en-US&anchor=TikTok&index=2&md5=acaf870d7ce52ed0e26189033b436dfd)\n.\n\nABOUT THE KRAFT HEINZ COMPANY\n\nKraft Heinz Canada’s heritage can be traced back over a century to when\nJames Lewis Kraft of Stevensville, Ontario began selling cheese from a\nhorse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington,\nOntario where its first products were pickles sourced from local growers.\nFollowing the 2015 merger between KraftFoods Group and H.J. Heinz Company,\nKraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company\n(NYSE: KHC). Now the country’s second largest food and beverage company,\niconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup,\nKD, Philadelphia Cream Cheese, Renée’s Dressing, Jell-O, Classico, Kool-Aid\nand Maxwell House are found in over 97 percent of Canadian households.\n\nKraft Heinz Canada is driving transformation inspired by Kraft Heinz’s\nglobal purpose, Let’s Make Life Delicious, by creating memorable community\nmoments through local initiatives such as Kraft Heinz Project Play and Kraft\nHockeyville, while also supporting food banks across Canada through Kraft\nHeinz Project Pantry. Learn more about our journey by visiting\nkraftheinzcompany.com or following us on LinkedIn.\n\n(1 )NIQ MarketTrack NATIONAL EX NFLD GB +DR +MM Ready to Serve Soup L52 w/e\n12/09/26\n\n(2 )NIQ Homescan Total Outlets Soup Category L52 w/e 05/09/26\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261014711556/en/\n(https://www.businesswire.com/news/home/20261014711556/en/)\n\nMedia Contact: media@kraftheinz.com (mailto:media@kraftheinz.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw3PZnr9a-20261014","title":"HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection","author":"Business Wire","ticker":"KHC","created":"2026-10-14T12:00:02.196Z","tickers":["KHC"],"exchange":"NYSE","article_body":"HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection\n\nHEINZ becomes the first major brand to introduce ready-to-eat soup in a\nportable bag—six elevated recipes that bring bold flavour and everyday\nconvenience to Canada’s soup aisle\n\nHEINZ is taking its next step beyond condiments with the launch of the new\nHEINZ Soup Collection, available exclusively in Canada. Featuring six\nready-to-eat recipes in a convenient bag, the launch marks HEINZ’s first\nentry into Canada’s ready-to-eat soup category and the first time a major\nbrand has brought this format to Canadian consumers—offering a fresh\nalternative in an aisle where more than 80 percent of ready-to-eat and\ncondensed soup is still sold in cans(1).\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261014711556/en/\n(https://www.businesswire.com/news/home/20261014711556/en/)\n\nNew HEINZ Soup\n\nCanadians are looking for more from everyday meals—richer flavours, heartier\ntextures and convenient options that fit busy routines. When it comes to soup,\nmany turn to homemade and restaurant-style favourites to satisfy the craving\nbut making them from scratch takes time and effort they don’t always have.\nThe HEINZ Soup Collection brings those expectations together, delivering an\nelevated ready-to-eat soup experience without the time or effort required to\nmake soup from scratch.\n\nWith 76 percent of Canadians purchasing soup(2), HEINZ is giving a nation of\nsoup fans something new to get excited about. Designed for busy routines,\nworkday lunches or on-the-go moments, the easy to open bag offers a convenient\nalternative to the traditional can—no can opener or extra ingredients\nrequired.\n\n“Canadians know HEINZ for making everyday foods better, and we see an\nopportunity to bring that same standard to more parts of the grocery store,”\nsaid Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada. “Soup is a\ncategory Canadians already love, but one that we believe is ready for\nsomething new. We’ve paired carefully crafted recipes with a more convenient\nformat to deliver a satisfying, ready-to-eat option for the aisle.”\n\nMade with wholesome vegetables and crafted for rich flavours and hearty\ntextures, the HEINZ Soup Collection is rolling out to Canadians nationwide\nthis month—putting a uniquely HEINZ twist on comforting classics fans know\nand love. The collection features six elevated, flavour-forward\nrecipes—Homestyle Chicken Noodle, Thai Style Chicken Coconut Curry, Hearty\nTomato and White Bean, Cheesy Potato, Rich Mushroom and Curry Butternut\nSquash—expanding beyond HEINZ’s current canned tomato soup to deliver even\nmore ways for Canadians to easily enjoy their favourite cold-weather comfort\nfood.\n\nTo learn more about new HEINZ Soup and HEINZ’s ever-evolving portfolio,\nvisit our website and follow @Heinz_CA on Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fheinz_ca%2F%3Fhl%3Den&esheet=54621635&newsitemid=20261014711556&lan=en-US&anchor=Instagram&index=1&md5=292420f4c57f9974a272f128cf782ce2)\nand TikTok\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40heinz_ca%3Flang%3Den&esheet=54621635&newsitemid=20261014711556&lan=en-US&anchor=TikTok&index=2&md5=acaf870d7ce52ed0e26189033b436dfd)\n.\n\nABOUT THE KRAFT HEINZ COMPANY\n\nKraft Heinz Canada’s heritage can be traced back over a century to when\nJames Lewis Kraft of Stevensville, Ontario began selling cheese from a\nhorse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington,\nOntario where its first products were pickles sourced from local growers.\nFollowing the 2015 merger between KraftFoods Group and H.J. Heinz Company,\nKraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company\n(NYSE: KHC). Now the country’s second largest food and beverage company,\niconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup,\nKD, Philadelphia Cream Cheese, Renée’s Dressing, Jell-O, Classico, Kool-Aid\nand Maxwell House are found in over 97 percent of Canadian households.\n\nKraft Heinz Canada is driving transformation inspired by Kraft Heinz’s\nglobal purpose, Let’s Make Life Delicious, by creating memorable community\nmoments through local initiatives such as Kraft Heinz Project Play and Kraft\nHockeyville, while also supporting food banks across Canada through Kraft\nHeinz Project Pantry. Learn more about our journey by visiting\nkraftheinzcompany.com or following us on LinkedIn.\n\n(1 )NIQ MarketTrack NATIONAL EX NFLD GB +DR +MM Ready to Serve Soup L52 w/e\n12/09/26\n\n(2 )NIQ Homescan Total Outlets Soup Category L52 w/e 05/09/26\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261014711556/en/\n(https://www.businesswire.com/news/home/20261014711556/en/)\n\nMedia Contact: media@kraftheinz.com (mailto:media@kraftheinz.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-14T12:00:02.972041571Z","server_sent_at_ms":1791979202972},"received_at":"2026-10-14T12:00:03.023Z","source_url":"https://www.businesswire.com/news/home/20261014711556/en/"},"analysis":{"id":"157081","press_release_id":"168826","analysis_json":{"industry":{"label":"Packaged Foods & Meats","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"HEINZ is launching its first ready-to-eat soup collection in Canada, featuring six recipes in a portable bag format that no major brand has offered in the Canadian market.\n\nThe collection rolls out nationwide this month, expanding HEINZ's presence beyond condiments and its existing canned tomato soup.\n\nThe move targets Canada's large soup category — 76 percent of Canadians purchase soup — but the release is a marketing announcement with no financial impact disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Kraft Heinz pushes beyond condiments with a first-of-its-kind bagged soup format in Canada — brand-extension story, minimal financial readthrough."},"keyFigures":{"customDimensions":{"recipe_count":6,"can_sold_share":"more than 80 percent of ready-to-eat and condensed soup still sold in cans","soup_purchasing_households":"76 percent of Canadians purchase soup"}},"quotedText":"Canadians know HEINZ for making everyday foods better, and we see an opportunity to bring that same standard to more parts of the grocery store","namedEntities":{"people":[{"name":"Kelly Fleming","role":"Chief Marketing Officer, Kraft Heinz Canada"}],"products":["HEINZ Soup Collection","Homestyle Chicken Noodle","Thai Style Chicken Coconut Curry","Hearty Tomato and White Bean","Cheesy Potato","Rich Mushroom","Curry Butternut Squash"],"companies":[{"name":"Kraft Heinz Company","ticker":"KHC","relationship":"filer"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine product line extension — a six-recipe ready-to-eat soup collection for Canada only. No financial figures, guidance, or strategic shift disclosed."},"tickerRelevance":{"others":[],"primary":"KHC"},"globalImportance":10,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap-staples","eventGravity":"routine-product-launch","geographicScope":"Canada-only","financialDisclosure":"none"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"HEINZ is launching its first ready-to-eat soup collection in Canada, featuring six recipes in a portable bag format that no major brand has offered in the Canadian market.\n\nThe collection rolls out nationwide this month, expanding HEINZ's presence beyond condiments and its existing canned tomato soup.\n\nThe move targets Canada's large soup category — 76 percent of Canadians purchase soup — but the release is a marketing announcement with no financial impact disclosed.","key_figures":{"customDimensions":{"recipe_count":6,"can_sold_share":"more than 80 percent of ready-to-eat and condensed soup still sold in cans","soup_purchasing_households":"76 percent of Canadians purchase soup"}},"named_entities":{"people":[{"name":"Kelly Fleming","role":"Chief Marketing Officer, Kraft Heinz Canada"}],"products":["HEINZ Soup Collection","Homestyle Chicken Noodle","Thai Style Chicken Coconut Curry","Hearty Tomato and White Bean","Cheesy Potato","Rich Mushroom","Curry Butternut Squash"],"companies":[{"name":"Kraft Heinz Company","ticker":"KHC","relationship":"filer"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T12:00:25.037Z","global_importance":10,"audience_relevance":20,"importance_components":{"tickerTier":"mega-cap-staples","eventGravity":"routine-product-launch","geographicScope":"Canada-only","financialDisclosure":"none"}},"durationMs":5455,"modelName":"glm-5.3-flashx"}}