{"success":true,"data":{"pressRelease":{"id":"168985","rtpr_id":"nGNXccYm7F-20261014","ticker":"LPLA","exchange":"NASDAQ","all_tickers":["LPLA"],"title":"LPL Financial Welcomes Prince Financial Services","author":"Globe Newswire","published_at":"2026-10-14T12:55:00.037Z","article_body":"SAN DIEGO, Oct. 14, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC\n(https://www.globenewswire.com/Tracker?data=MmFvMFYLrdCnTBZlyGTvKvr75sz0if9O9EskYC_XIK54dOsaPFUz83qLP42nL8X-ijt4narPNnVO6sOUxq8oOA==) announced\ntoday that the financial professionals of Prince Financial Services have\njoined LPL Financial's broker-dealer, Registered Investment Advisor (RIA) and\ncustodial platforms. The Seattle-based firm reported serving approximately $1\nbillion in advisory, brokerage and retirement plan assets* and joins LPL from\nNorthwestern Mutual.\n\nFounded by Julie Prince and Dave Burnett, Prince Financial Services has\nevolved from a collection of independent financial services into a\ncollaborative ensemble serving retirees, business owners, high-net-worth\nfamilies and technology professionals across the Pacific Northwest and beyond.\nThe firm is led by partners Julie Prince, CLU®, Dave Burnett, Cade Mossman,\nCFP®, Conner Gehring, CFP®, ChFC®, CLU®, CLTC® and David DeYoung.\n\nAt the core of the firm's philosophy is a planning-first approach designed to\nhelp clients work toward \"financial freedom now and forever.\" Every client\nrelationship begins with a comprehensive financial plan that serves as the\nfoundation for investment decisions, wealth management strategies and\nlong-term financial guidance. Advisors regularly update those plans as\nclients' circumstances evolve and maintain an open-door approach focused on\naccessibility, proactive communication and personalized service.\n\n\"We're planners first and foremost,\" said Mossman. \"Everything we do starts\nwith understanding where a client wants to go and creating a roadmap to help\nthem get there. Whether we're working with retirees, business owners,\nentrepreneurs or technology professionals, our goal is to provide clarity and\nconfidence through thoughtful planning and advice that puts the client's\ninterests first.\"\n\nThe team differentiates itself through a deeply collaborative culture that\nextends throughout the organization. Advisors intentionally build\nrelationships across one another's client bases, while operations and planning\nprofessionals are encouraged to develop meaningful client connections. This\nteam-oriented structure helps ensure continuity, responsiveness and a\nconsistent client experience.\n\n\"We've worked hard to build a culture where every member of the firm feels\ninvested in every client relationship,\" Mossman said. \"Our clients know they\nhave an entire team behind them, not just a single advisor. That culture of\ncollaboration allows us to deliver a higher level of service while ensuring\nour clients always have qualified professionals they can turn to for\nguidance.\"\n\nWhy Prince Financial Services Chose LPL\n\nAs the firm evaluated its future and explored affiliation options, the team\nconducted an extensive review of the wealth management landscape, considering\na wide range of independent and broker-dealer platforms. Ultimately, Prince\nFinancial Services selected LPL for its technology capabilities,\nadvisor-focused service model and long-term commitment to innovation.\n\n\"We spent nearly a year researching potential partners and met with numerous\nfirms before making our decision,\" Mossman said. \"LPL stood out because of its\ncontinued investment in technology and its commitment to helping advisors\noperate at their highest level. We believe those capabilities will help us\nserve our clients more efficiently today while positioning our firm for\ncontinued growth and success in the years ahead.\"\n\nMarc Cohen, Chief Growth Officer at LPL Financial, said, \"Prince Financial\nServices has built an impressive business by staying true to two principles:\nthoughtful financial planning and a highly collaborative approach to serving\nclients. They've created a culture where clients benefit from the collective\nknowledge and relationships of the entire team, which has helped them build\ndeep trust and lasting connections across generations. We are honored they\nchose LPL for this next chapter and look forward to supporting their continued\nsuccess.\"\n\nPrince Financial Services is supported by a multidisciplinary administrative\nteam that includes Thomas Evans, Laura Mount, Sarah Fleming, Shanna Johnson,\nAnastasia Potapova, Lindsay Rudolph, Kate Foley, Alyssa Smith, Roxanne Reid\nand Hannah Johnston.\n\nRelated\n\nAdvisors, learn how LPL Financial can help take your business to the next\nlevel\n(https://www.globenewswire.com/Tracker?data=9nP4bEzY2TpfEsrJk5zr56NdkYg79XEhnPw00lpZuJ_piDbrdg-cLM2Ny_-VA8Q2WFOueRGURv0TzZslHqoOGwSN-rlSbosVVo-mKwxSJg96k06mWjBFzbQqevBYOtFadaXwsYwrw5fop0A0prUTZ7tXSUUuQxYJidpfuI2e3zQ=).\n\nAbout LPL Financial\n\nLPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth\nmanagement firms in the U.S. As a leader in the financial advisor-mediated\nmarketplace, LPL supports more than 32,000 financial advisors and the wealth\nmanagement practices of approximately 1,100 financial institutions, servicing\nand custodying approximately $2.6 trillion in brokerage and advisory assets on\nbehalf of approximately 8 million Americans. The firm provides a wide range of\nadvisor affiliation models, investment solutions, fintech tools and practice\nmanagement services, ensuring that advisors and institutions have the\nflexibility to choose the business model, services, and technology resources\nthey need to run thriving businesses. For further information about LPL,\nplease visit www.lpl.com.\n\nSecurities and advisory services offered through LPL Financial LLC (“LPL\nFinancial”), a registered investment advisor and broker-dealer, member\nFINRA/SIPC. Prince Financial Services and LPL Financial are separate entities.\n\nThroughout this communication, the terms “financial advisors” and\n“advisors” are used to refer to registered representatives and/or\ninvestment advisor representatives affiliated with LPL Financial.\n\nWe routinely disclose information that may be important to shareholders in the\n“Investor Relations\n(https://www.globenewswire.com/Tracker?data=RS17DEIssIJegPLfPkJ4_0rKRYq-aZjhKSDJOBS_sSd-thA-Q63j4kqqy-ha983uSjQRiZxEwrM3PqXin9ou7T6_DT6g8KqMYwT0u7a5wDY=)”\nor “Press Releases\n(https://www.globenewswire.com/Tracker?data=zffhF13Kq5Tx_LUEbzGCjtDEa1L97q3OU6G8lMl-boAQK1wLenFpuhgsw8GNBm7p0MuGfZuFoX7UJn9ozaJ272555-F7jRO06KSB7EKCGTtaWFdsuLjDhkZ9qMLMWd3Z)”\nsection of our website.\n\n*Value approximated based on asset and holding details provided to LPL from\nend of year, 2025.\n\nMedia Contact: \nMedia.relations@LPLFinancial.com  \n\nTracking #1184938\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/53e1e8c9-85a6-4959-822d-a2cead7e0840)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNXccYm7F-20261014","title":"LPL Financial Welcomes Prince Financial Services","author":"Globe Newswire","ticker":"LPLA","created":"2026-10-14T12:55:00.037Z","tickers":["LPLA"],"exchange":"NASDAQ","article_body":"SAN DIEGO, Oct. 14, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC\n(https://www.globenewswire.com/Tracker?data=MmFvMFYLrdCnTBZlyGTvKvr75sz0if9O9EskYC_XIK54dOsaPFUz83qLP42nL8X-ijt4narPNnVO6sOUxq8oOA==) announced\ntoday that the financial professionals of Prince Financial Services have\njoined LPL Financial's broker-dealer, Registered Investment Advisor (RIA) and\ncustodial platforms. The Seattle-based firm reported serving approximately $1\nbillion in advisory, brokerage and retirement plan assets* and joins LPL from\nNorthwestern Mutual.\n\nFounded by Julie Prince and Dave Burnett, Prince Financial Services has\nevolved from a collection of independent financial services into a\ncollaborative ensemble serving retirees, business owners, high-net-worth\nfamilies and technology professionals across the Pacific Northwest and beyond.\nThe firm is led by partners Julie Prince, CLU®, Dave Burnett, Cade Mossman,\nCFP®, Conner Gehring, CFP®, ChFC®, CLU®, CLTC® and David DeYoung.\n\nAt the core of the firm's philosophy is a planning-first approach designed to\nhelp clients work toward \"financial freedom now and forever.\" Every client\nrelationship begins with a comprehensive financial plan that serves as the\nfoundation for investment decisions, wealth management strategies and\nlong-term financial guidance. Advisors regularly update those plans as\nclients' circumstances evolve and maintain an open-door approach focused on\naccessibility, proactive communication and personalized service.\n\n\"We're planners first and foremost,\" said Mossman. \"Everything we do starts\nwith understanding where a client wants to go and creating a roadmap to help\nthem get there. Whether we're working with retirees, business owners,\nentrepreneurs or technology professionals, our goal is to provide clarity and\nconfidence through thoughtful planning and advice that puts the client's\ninterests first.\"\n\nThe team differentiates itself through a deeply collaborative culture that\nextends throughout the organization. Advisors intentionally build\nrelationships across one another's client bases, while operations and planning\nprofessionals are encouraged to develop meaningful client connections. This\nteam-oriented structure helps ensure continuity, responsiveness and a\nconsistent client experience.\n\n\"We've worked hard to build a culture where every member of the firm feels\ninvested in every client relationship,\" Mossman said. \"Our clients know they\nhave an entire team behind them, not just a single advisor. That culture of\ncollaboration allows us to deliver a higher level of service while ensuring\nour clients always have qualified professionals they can turn to for\nguidance.\"\n\nWhy Prince Financial Services Chose LPL\n\nAs the firm evaluated its future and explored affiliation options, the team\nconducted an extensive review of the wealth management landscape, considering\na wide range of independent and broker-dealer platforms. Ultimately, Prince\nFinancial Services selected LPL for its technology capabilities,\nadvisor-focused service model and long-term commitment to innovation.\n\n\"We spent nearly a year researching potential partners and met with numerous\nfirms before making our decision,\" Mossman said. \"LPL stood out because of its\ncontinued investment in technology and its commitment to helping advisors\noperate at their highest level. We believe those capabilities will help us\nserve our clients more efficiently today while positioning our firm for\ncontinued growth and success in the years ahead.\"\n\nMarc Cohen, Chief Growth Officer at LPL Financial, said, \"Prince Financial\nServices has built an impressive business by staying true to two principles:\nthoughtful financial planning and a highly collaborative approach to serving\nclients. They've created a culture where clients benefit from the collective\nknowledge and relationships of the entire team, which has helped them build\ndeep trust and lasting connections across generations. We are honored they\nchose LPL for this next chapter and look forward to supporting their continued\nsuccess.\"\n\nPrince Financial Services is supported by a multidisciplinary administrative\nteam that includes Thomas Evans, Laura Mount, Sarah Fleming, Shanna Johnson,\nAnastasia Potapova, Lindsay Rudolph, Kate Foley, Alyssa Smith, Roxanne Reid\nand Hannah Johnston.\n\nRelated\n\nAdvisors, learn how LPL Financial can help take your business to the next\nlevel\n(https://www.globenewswire.com/Tracker?data=9nP4bEzY2TpfEsrJk5zr56NdkYg79XEhnPw00lpZuJ_piDbrdg-cLM2Ny_-VA8Q2WFOueRGURv0TzZslHqoOGwSN-rlSbosVVo-mKwxSJg96k06mWjBFzbQqevBYOtFadaXwsYwrw5fop0A0prUTZ7tXSUUuQxYJidpfuI2e3zQ=).\n\nAbout LPL Financial\n\nLPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth\nmanagement firms in the U.S. As a leader in the financial advisor-mediated\nmarketplace, LPL supports more than 32,000 financial advisors and the wealth\nmanagement practices of approximately 1,100 financial institutions, servicing\nand custodying approximately $2.6 trillion in brokerage and advisory assets on\nbehalf of approximately 8 million Americans. The firm provides a wide range of\nadvisor affiliation models, investment solutions, fintech tools and practice\nmanagement services, ensuring that advisors and institutions have the\nflexibility to choose the business model, services, and technology resources\nthey need to run thriving businesses. For further information about LPL,\nplease visit www.lpl.com.\n\nSecurities and advisory services offered through LPL Financial LLC (“LPL\nFinancial”), a registered investment advisor and broker-dealer, member\nFINRA/SIPC. Prince Financial Services and LPL Financial are separate entities.\n\nThroughout this communication, the terms “financial advisors” and\n“advisors” are used to refer to registered representatives and/or\ninvestment advisor representatives affiliated with LPL Financial.\n\nWe routinely disclose information that may be important to shareholders in the\n“Investor Relations\n(https://www.globenewswire.com/Tracker?data=RS17DEIssIJegPLfPkJ4_0rKRYq-aZjhKSDJOBS_sSd-thA-Q63j4kqqy-ha983uSjQRiZxEwrM3PqXin9ou7T6_DT6g8KqMYwT0u7a5wDY=)”\nor “Press Releases\n(https://www.globenewswire.com/Tracker?data=zffhF13Kq5Tx_LUEbzGCjtDEa1L97q3OU6G8lMl-boAQK1wLenFpuhgsw8GNBm7p0MuGfZuFoX7UJn9ozaJ272555-F7jRO06KSB7EKCGTtaWFdsuLjDhkZ9qMLMWd3Z)”\nsection of our website.\n\n*Value approximated based on asset and holding details provided to LPL from\nend of year, 2025.\n\nMedia Contact: \nMedia.relations@LPLFinancial.com  \n\nTracking #1184938\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/53e1e8c9-85a6-4959-822d-a2cead7e0840)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-14T12:55:00.099500095Z","server_sent_at_ms":1791982500099},"received_at":"2026-10-14T12:55:00.150Z","source_url":null},"analysis":{"id":"157234","press_release_id":"168985","analysis_json":{"industry":{"label":"Capital Markets","sector":"Financials"},"redFlags":[],"eventType":"operations_update","narrative":"LPL Financial announced that Prince Financial Services, a Seattle-based firm serving roughly $1 billion in advisory, brokerage and retirement plan assets, has joined LPL's broker-dealer, RIA and custodial platforms.\n\nThe team moved from Northwestern Mutual after what it described as a nearly year-long review of affiliation options, citing LPL's technology and service model.\n\nFor LPL, the win is incremental in the context of more than 32,000 advisors and roughly $2.6 trillion in assets, but adds high-net-worth-focused client bases in the Pacific Northwest.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Steady advisor-recruitment engine keeps adding assets — Prince Financial brings ~$1B from Northwestern Mutual to LPL."},"keyFigures":{"customDimensions":{"total_advisors":"more than 32,000","recruited_assets":"$1 billion","total_brokerage_advisory_assets":"$2.6 trillion"}},"quotedText":"We spent nearly a year researching potential partners and met with numerous firms before making our decision","namedEntities":{"people":[{"name":"Julie Prince","role":"Founder and partner, Prince Financial Services"},{"name":"Dave Burnett","role":"Founder and partner, Prince Financial Services"},{"name":"Cade Mossman","role":"Partner, Prince Financial Services"},{"name":"Conner Gehring","role":"Partner, Prince Financial Services"},{"name":"David DeYoung","role":"Partner, Prince Financial Services"},{"name":"Marc Cohen","role":"Chief Growth Officer, LPL Financial"}],"products":[],"companies":[{"name":"LPL Financial Holdings Inc.","ticker":"LPLA","relationship":"filer / platform provider"},{"name":"Prince Financial Services","relationship":"recruited advisory firm"},{"name":"Northwestern Mutual","relationship":"prior affiliation of recruited firm"}],"dollarAmounts":[{"amount":"$1 billion","context":"advisory, brokerage and retirement plan assets served by Prince Financial Services"},{"amount":"$2.6 trillion","context":"LPL brokerage and advisory assets serviced and custodied"}]},"materialImpact":{"score":1,"reasoning":"Routine advisor-recruitment win: Prince Financial Services (~$1B in assets) joins LPL's platforms from Northwestern Mutual. Incremental asset growth for a firm with ~$2.6T in total assets; not market-moving."},"tickerRelevance":{"others":[],"primary":"LPLA"},"globalImportance":10,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap-adjacent wealth manager","eventGravity":"advisor_recruitment_$1B","householdBrandBoost":false,"retailFavoriteBoost":false}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"LPL Financial announced that Prince Financial Services, a Seattle-based firm serving roughly $1 billion in advisory, brokerage and retirement plan assets, has joined LPL's broker-dealer, RIA and custodial platforms.\n\nThe team moved from Northwestern Mutual after what it described as a nearly year-long review of affiliation options, citing LPL's technology and service model.\n\nFor LPL, the win is incremental in the context of more than 32,000 advisors and roughly $2.6 trillion in assets, but adds high-net-worth-focused client bases in the Pacific Northwest.","key_figures":{"customDimensions":{"total_advisors":"more than 32,000","recruited_assets":"$1 billion","total_brokerage_advisory_assets":"$2.6 trillion"}},"named_entities":{"people":[{"name":"Julie Prince","role":"Founder and partner, Prince Financial Services"},{"name":"Dave Burnett","role":"Founder and partner, Prince Financial Services"},{"name":"Cade Mossman","role":"Partner, Prince Financial Services"},{"name":"Conner Gehring","role":"Partner, Prince Financial Services"},{"name":"David DeYoung","role":"Partner, Prince Financial Services"},{"name":"Marc Cohen","role":"Chief Growth Officer, LPL Financial"}],"products":[],"companies":[{"name":"LPL Financial Holdings Inc.","ticker":"LPLA","relationship":"filer / platform provider"},{"name":"Prince Financial Services","relationship":"recruited advisory firm"},{"name":"Northwestern Mutual","relationship":"prior affiliation of recruited firm"}],"dollarAmounts":[{"amount":"$1 billion","context":"advisory, brokerage and retirement plan assets served by Prince Financial Services"},{"amount":"$2.6 trillion","context":"LPL brokerage and advisory assets serviced and custodied"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T12:55:05.238Z","global_importance":10,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap-adjacent wealth manager","eventGravity":"advisor_recruitment_$1B","householdBrandBoost":false,"retailFavoriteBoost":false}},"durationMs":5070,"modelName":"glm-5.3-flashx"}}