{"success":true,"data":{"pressRelease":{"id":"168993","rtpr_id":"nPn3q2Hbba-20261014","ticker":"EXPE","exchange":"NASDAQ","all_tickers":["EXPE"],"title":"UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027","author":"PR Newswire","published_at":"2026-10-14T12:59:00.378Z","article_body":"UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027\nPR Newswire\n\nSEATTLE, Oct. 14, 2026\n\nNew Expedia Group report identifies seven travel trends set to shape 2027,\nfrom one-night getaways and hobby-led trips to emerging destinations and the\nnew Set-Jetting forecast.\n\nSEATTLE, Oct. 14, 2026 /PRNewswire/ -- Expedia Group today unveiled Unpack\n'27: The Trends in Travel™\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2010091568&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=Unpack+%2727%3A+The+Trends+in+Travel%E2%84%A2)\n, the annual report exploring the destinations, experiences, and behaviors\nexpected to shape travel in 2027.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/expedia/9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3487818019&u=https%3A%2F%2Fwww.multivu.com%2Fexpedia%2F9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends&a=https%3A%2F%2Fwww.multivu.com%2Fexpedia%2F9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends)\n\nDrawing on first-party insight from Expedia, Hotels.com, and Vrbo, as well as\nglobal traveler research and social listening, Unpack '27 reveals the new\nplaces drawing travelers in 2027 and some surprising things they're doing when\nthey get there.\n\n\"Travel is about creating memories, and Unpack '27 uncovers the destinations\nand experiences shaping those moments,\" said Ariane Gorin, CEO of Expedia\nGroup. \"In 2027, travelers are being more intentional in choosing their next\nadventure, seeking experiences that are more personal and purposeful to them.\nWe're making it easier to discover, plan, and book the right trip, so\ntravelers can spend less time managing the details and more time enjoying the\nmoments that matter.\"\n\nExpedia Trends\n\n2027 Destinations of the Year — Expedia's Destinations of the Year showcases\nsome of 2027's fastest-growing travel destinations, using real search data to\ntrack where traveler interest is climbing:\n\n * South Lake Tahoe, California\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=552966260&u=https%3A%2F%2Fwww.expedia.com%2FSouth-Lake-Tahoe.d10150.Destination-Travel-Guides&a=South+Lake+Tahoe%2C+California)\n\n(+195%)\n * Hyogo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1171881495&u=https%3A%2F%2Fwww.expedia.com%2FHyogo-Prefecture.d6050638.Destination-Travel-Guides&a=Hyogo%2C+Japan)\n\n✓ (+95%)\n * Punta del Este, Uruguay\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=864560602&u=https%3A%2F%2Fwww.expedia.com%2FPunta-Del-Este.d2756.Destination-Travel-Guides&a=Punta+del+Este%2C+Uruguay)\n\n(+65%)\n * Sedona, Arizona\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1516812421&u=https%3A%2F%2Fwww.expedia.com%2FSedona.d6054771.Destination-Travel-Guides&a=Sedona%2C+Arizona)\n\n✓ (+55%)\n * Busan, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3375368901&u=https%3A%2F%2Fwww.expedia.com%2FBusan.d602043.Destination-Travel-Guides&a=Busan%2C+South+Korea)\n\n✓ (+50%)\n * Holbox, Mexico\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=782025309&u=https%3A%2F%2Fwww.expedia.com%2FIsla-Holbox.d6046459.Destination-Travel-Guides&a=Holbox%2C+Mexico)\n\n(+45%)\n * Perugia, Italy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2990301362&u=https%3A%2F%2Fwww.expedia.com%2FPerugia.d2762.Destination-Travel-Guides&a=Perugia%2C+Italy)\n\n✓ (+35%)\n * The Tweed, New South Wales, Australia\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3048872819&u=https%3A%2F%2Fwww.expedia.com%2FThe-Tweed.d825683987221893120.Destination-Travel-Guides&a=The+Tweed%2C+New+South+Wales%2C+Australia)\n\n✓ (+35%)\n * Niagara-on-the-Lake, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2801365216&u=https%3A%2F%2Fwww.expedia.com%2FNiagara-On-The-Lake.d8957.Destination-Travel-Guides&a=Niagara-on-the-Lake%2C+Canada)\n\n(+35%)\n * Chichester, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121497255&u=https%3A%2F%2Fwww.expedia.com%2FChichester.d4600.Destination-Travel-Guides&a=Chichester%2C+U.K.)\n\n✓ (+30%)(1)\nCheckmarks designate locations recognized by Expedia's Smart Travel Health\nCheck framework for managing tourism responsibly without overcrowding. Learn\nmore about the Destinations of the Year and Expedia's Smart Travel Health\nCheck here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2028934817&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fdestinations-of-the-year%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nUn-Adulting — Travelers are reclaiming child-like joy with getaways built\naround play, spontaneity, and zero obligations. With Expedia data showing 57%\nof travelers are likely to book an Un-Adulting trip in 2027,(7) theme park\nevents just for grown-ups, immersive attractions, and nostalgic experiences\nare becoming the ingredients for a genuine break from being an adult.\nUn-Adulting trips are about wanting a carefree day (69%), quality time with\nloved ones (64%), and a genuine break from responsibilities (56%).(7)\n\nAmong the Un-Adulting experiences to try in 2027 are Tokyo Disneyland\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4133933235&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Ftokyo-disneyland-entry-ticket-with-tokyo-subway-ticket.a49695276.activity-details&a=Tokyo+Disneyland)\n, Tokyo, Japan; Color Factory Chicago\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=698584155&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fcolor-factory-chicago-ticket.a49191714.activity-details&a=Color+Factory+Chicago)\n, Chicago, U.S.; Park Xcaret\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3009209570&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fpark-xcaret-admission-with-show-and-optional-transportation.a189689.activity-details&a=Park+Xcaret)\n, Cancun, Mexico; and Gold Coast: Dreamworld\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3000261758&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2F1-day-dreamworld-ticket.a50392460.activity-details%3F%26rid%3D180064%26location%3DGold%2BCoast%252C%2BQueensland%252C%2BAustralia%26startDate%3D2026-09-03%26endDate%3D2026-09-16%26sort%3DRECOMMENDED%26slimSearchKeyword%3Dharry%2520potter%26swp%3Don&a=Gold+Coast%3A+Dreamworld)\n. See the full list of Un-Adulting experiences here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1020863577&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fun-adulting%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nHotels.com Trends\n\nTrip Snacking — In addition to saving for one big annual vacation, travelers\nare fitting more frequent, bite-sized breaks into busy lives, with searches on\nHotels.com for one-night stays up nearly 10% year over year.(3) Quick\ngetaways, they say, are for celebrating a milestone (34%), seeing a show\n(32%), and resetting between longer trips (28%).(7)\n\nEvidence shows that Trip Snacking is fast becoming the default way younger\ntravelers get away. While 79% of travelers say they're planning to book a\none-night stay in the coming year, that figure climbs to 83% among Gen Z and\nMillennials.(7)\n\nA few of the most searched destinations for Trip Snacking in 2027 are Las\nVegas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3672167423&u=https%3A%2F%2Fwww.hotels.com%2Fde1504033%2Fhotels-las-vegas-nevada%2F&a=Las+Vegas%2C+U.S.)\n; Montreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2118747199&u=https%3A%2F%2Fwww.hotels.com%2Fde169716%2Fhotels-montreal-quebec%2F&a=Montreal%2C+Canada)\n; London, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=49217219&u=https%3A%2F%2Fwww.hotels.com%2Fde549499%2Fhotels-london-united-kingdom%2F&a=London%2C+U.K.)\n; Tokyo, Japan;\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1688424958&u=https%3A%2F%2Fwww.hotels.com%2Fde726784%2Fhotels-tokyo-japan%2F&a=Tokyo%2C+Japan%3B)\nand Paris, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4084821512&u=https%3A%2F%2Fwww.hotels.com%2Fde504261%2Fhotels-paris-france%2F&a=Paris%2C+France)\n.(3) Learn more about Trip Snacking and see the full list of top destinations\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1911286152&u=https%3A%2F%2Fwww.hotels.com%2Funpack27%2Ftrip-snacking%3Fbrandcid%3DHCOM-US.COMMS.PR.UNPACK27.HOTEL&a=here)\n.\n\nGothic Getaways — The hotel stay is becoming an experience in its own right,\nwith Hotels.com finding 56% of travelers having booked a hotel specifically\nfor its atmosphere or aesthetic.(7) Gothic Getaways are especially popular\namong Gen Z and Millennials, with 71% reporting a desire to stay in\nGothic-style property.(7) Among travelers interested in booking a Gothic-style\nhotel, the leading motivations are historic properties with a storied past\n(46%) and destinations steeped in folklore, legend, or the supernatural\n(35%).(7)\n\nGothic architecture, candlelit corridors, dark color palettes, and properties\nsteeped in history are redefining the idea of atmosphere, while demand for\ncastle properties on Hotels.com increased 20% globally year over year(4) —\nproving that where travelers stay can be as memorable as where they go.\n\nTop properties for Gothic Getaways include L'oscar London\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=751373548&u=https%3A%2F%2Fwww.hotels.com%2Fho858957920%2Fl-oscar-london-london-united-kingdom%2F&a=L%27oscar+London)\n, London, U.K.; Maison Métier\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1902778103&u=https%3A%2F%2Fwww.hotels.com%2Fho975835872%2Fmaison-de-la-luz-new-orleans-united-states-of-america%2F&a=Maison+M%C3%A9tier)\n, New Orleans, U.S.; L'Escape\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=694733389&u=https%3A%2F%2Fwww.hotels.com%2Fho872933440%2Fl-escape-hotel-seoul-south-korea%2F&a=L%27Escape)\n, Seoul, South Korea; and the Grand Hôtel Stockholm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1798000488&u=https%3A%2F%2Fwww.hotels.com%2Fho109325%2Fgrand-hotel-stockholm-stockholm-sweden%2F&a=Grand+H%C3%B4tel+Stockholm)\n, Stockholm, Sweden. Find out more about Gothic Getaways and the hotels that\nembody the trend here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3164138173&u=https%3A%2F%2Fwww.hotels.com%2Funpack27%2Fgothic-getaways%3Fbrandcid%3DHCOM-US.COMMS.PR.UNPACK27.HOTEL&a=here)\n.\n\nVrbo Trends\n\nHobby Hubs — For a growing number of travelers, trip planning starts with a\npassion rather than a destination, with Vrbo research showing 68% are likely\nto take a hobby-focused trip in 2027.(8) Vacation rentals are becoming\ngathering places for crafting weekends, photography retreats, board-game\nnights, birding trips, and antiquing escapes with 38% of travelers saying\nhobbies play a bigger role in how they travel compared to five years ago.(8)\n\nConnection is key for those looking to engage in hobby holidays. The leading\nmotivations for booking a Hobby Hub are enjoying a hobby in a new setting\n(41%), spending time with people who share similar interests (41%), and\ndisconnecting from day-to-day distractions (34%).(8) Hobby Hubs bring people\ntogether around the activities they love, creating space to connect and enjoy\nthose passions in a new setting.\n\nSome great vacation rentals for Hobby trips include The Puzzler's Retreat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1917214959&u=https%3A%2F%2Fwww.vrbo.com%2F3700897&a=The+Puzzler%27s+Retreat)\n, Tucson, Arizona, U.S.; The Crafting Cottage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1768638167&u=https%3A%2F%2Fwww.vrbo.com%2F1842606&a=The+Crafting+Cottage)\n, St. Peter's Harbour, PEI, Canada; The Birding Nest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4197812902&u=https%3A%2F%2Fwww.vrbo.com%2F1106715&a=The+Birding+Nest)\n, Telluride, Colorado, U.S.; and The Bushwalker's Basecamp\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2447278393&u=https%3A%2F%2Fwww.vrbo.com%2F9050243ha&a=The+Bushwalker%27s+Basecamp)\n, Winchelsea South, Victoria, Australia. See the full list of Hobby Hubs here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2679617340&u=https%3A%2F%2Fwww.vrbo.com%2Funpack27%2Fhobby-hubs%3Fbrandcid%3DVRBO-US.COMMS.PR.UNPACK27.VACATIONRENTAL&a=here)\n.\n\nHeartland Hideouts — Beach and mountain getaways may be the first\ndestinations that come to mind when considering vacation home rentals, but\nVrbo has seen dramatic growth in interest for landlocked destinations.\nSearches rose most sharply for Bentonville, Arkansas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2465254270&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Farkansas%2Fbentonville&a=Bentonville%2C+Arkansas)\n(+140%); Deadwood, South Dakota\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2645036360&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fsouth-dakota%2Fblack-hills%2Fdeadwood&a=Deadwood%2C+South+Dakota)\n(+120%); and Lincoln, Nebraska\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=789862150&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnebraska%2Flincoln&a=Lincoln%2C+Nebraska)\n(+120%), with Knoxville\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=369541477&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Ftennessee%2Feast%2Fknoxville&a=Knoxville)\n, Lancaster,\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2532455698&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fpennsylvania%2Fdutch-country%2Flancaster&a=Lancaster%2C)\nand Canmore, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=452328082&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Falberta%2Fcanmore&a=Canmore%2C+Canada)\nalso gaining ground.(5) These smaller cities, college towns, and lakeside\nescapes offer local character, cultural energy, outdoor access, and a slower\npace away from the usual coastal hotspots.\n\nNearly 65% of travelers have gone on vacation to non-coastal destinations in\nthe past 12 months, with the top driver for visiting landlocked locales being\ninterest in the local culture, food, and art scenes, followed by a desire for\nexploration, fewer crowds, and affordability.(8) Find all the top Heartland\nHideouts here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2640981912&u=https%3A%2F%2Fwww.vrbo.com%2Funpack27%2Fheartland-hideouts%3Fbrandcid%3DVRBO-US.COMMS.PR.UNPACK27.VACATIONRENTAL&a=here)\n.\n\nExpedia Group Trends\n\nSet-Jetting — Five years after Expedia Group first named Set-Jetting as a\ntravel trend, screen-inspired travel continues to turn fictional worlds and\nfilming locations into real-world itineraries. Nearly 1 in 5 travelers now\nreport having booked a trip to a destination after seeing it featured in a TV\nshow or movie.(7)\n\nNearly half of the travelers surveyed reported proactively researching or\nbooking trips to destinations from upcoming TV shows and movies that haven't\neven been released yet, rising to 58% among Gen Z and Millennials.(7 )Searches\nfor Monaco\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2729503079&u=https%3A%2F%2Fwww.hotels.com%2Fde1640200%2Fhotels-monaco-monaco%2F&a=Monaco)\non Expedia Group properties spiked by over 120% in the 30 days after Emily in\nParis Season 6 was confirmed to be filming there. And on social media,\nmentions of traveling to Miami\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=574541386&u=https%3A%2F%2Fwww.expedia.com%2FMiami.d178286.Destination-Travel-Guides&a=Miami)\nincreased by 64% year-over-year driven by the upcoming Miami Vice reboot.(6)\n\nThe 2027 forecast includes Emily in Paris Season 6, The White Lotus Season 4,\nHeated Rivalry Season 2, The Lord of the Rings: The Hunt for Gollum, Miami\nVice '85, K-Pop: The Debut, Beach Read, Day Drinker, and the Ocean's Eleven\nprequel. These anticipated releases are putting destinations on travelers'\nmaps before the first episode or scene arrives. Learn more about Set-Jetting\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4020742837&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fset-jetting%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nTo learn more about Unpack '27: The Trends in Travel™, visit\nwww.expedia.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3572836715&u=http%3A%2F%2Fwww.expedia.com%2Fnewsroom&a=www.expedia.com%2Fnewsroom)\nfor the full report, downloadable assets, and brand-specific insights from\nExpedia, Hotels.com, and Vrbo.\n\nNotes to Editor\n\n 1. Destinations of the Year: Based on increases in flight and accommodation\nsearches on Expedia from September 1, 2025, to July 27, 2026, vs. September 1,\n2024, to July 27, 2025.\n\nA checkmark denotes destinations that meet the Smart Travel Health Check\nframework, aligned with World Travel & Tourism Council (WTTC) principles.\nThe Smart Travel Health Check helps travelers identify destinations that offer\nrich cultural and natural experiences without the overcrowding seen in many of\nthe world's most popular cities.\n 2. Un-Adulting: Social media data based on mentions of \"Un-Adulting,\" \"carefree\ntravel,\" and similar terms on X, Reddit, Instagram, TikTok, and Facebook from\nApril 15 to June 30, 2026, versus the same period in 2025.\n 3. Trip Snacking: Based on searches on Hotels.com for one-night stays with a\ncheck-in between Thursday and Sunday from September 1, 2025, to August 25,\n2026, vs. September 1, 2024, to August 25, 2025.\n\nSocial mentions of 24-hour getaways based on mentions of \"one-night stays\" and\nsimilar terms on online news outlets, blogs, and social channels including X,\nReddit, Instagram, TikTok, and Facebook.\n 4. Gothic Getaways: Based on global accommodations searches made on Hotels.com\nfrom May 7 to August 4, 2026, vs. May 7 to August 4, 2025.\n\nSocial media data based on mentions of gothic aesthetics, castles, gothic\narchitecture, and related dark-travel terms on online news outlets, blogs, and\nsocial channels including X, Reddit, Instagram, TikTok, and Facebook.\n\nCastle-property demand is based on Hotels.com searches from September 1, 2025,\nto July 27, 2026, versus September 1, 2024, to July 27, 2025.\n 5. Heartland Hideouts: Based on vacation rental searches on Vrbo from September\n1, 2025, to May 31, 2026, versus September 1, 2024, to April 30, 2025.\n 6. Set-Jetting: Search data based on accommodation, flight, and/or package\nsearches on Expedia Group brands in the 30 days after relevant title or\nfilming announcements versus the prior 30 days.\n\nSocial media data based on mentions of the shows/films along with travel terms\non online news outlets, blogs, and social channels including X, Reddit,\nInstagram, TikTok, and Facebook from March 1, 2026, to June 10, 2026, compared\nto the same period the previous year.\n\nThird Party Methodology:\n 7. Third-party research was conducted by market research company OnePoll in\naccordance with the Market Research Society's code of conduct. The study was\nconducted online between August 4, 2026, and September 1, 2026, among 26,000\nadult respondents across 16 countries, who are planning domestic or\ninternational travel in the next three years.\n 8. Third-party research was conducted by market research company OnePoll in\naccordance with the Market Research Society's code of conduct. The study was\nconducted online between August 3, 2026, and August 27, 2026, among 10,000\nadults across seven countries who have stayed in a vacation rental.\nAbout Unpack '27\n\nQ: What is Unpack '27? \nA:Unpack '27 is Expedia Group's annual global travel insights report,\nbuilt on years of trend forecasting and traveler behavior analysis. It draws\non first-party data from Expedia, Hotels.com, and Vrbo, along with\ninsights from 26,000 travelers globally across 16 countries, making it one\nof the most comprehensive travel trend reports in the industry. \n\nQ: What makes Unpack '27 a credible source for travel trends? \nA: The report combines real-time platform data from millions of users\nwith third-party research conducted by OnePoll, following the Market\nResearch Society's Code of Conduct. Its findings are backed by behavioral\ninsights, booking patterns, and cultural signals, making it a trusted resource\nfor media, industry leaders, and travelers alike. \n\nQ: What is the Smart Travel Health Check and how is it used in Unpack '27? \nA: Expedia's Smart Travel Health Check assesses destinations based on the\nWorld Travel and Tourism Council's (WTTC) six principles for sustainable\ntourism management. Destinations that meet these criteria are better equipped\nto manage tourism sustainably, protect local environments, and support\ncommunities. Destinations without a check mark may not yet meet or have\nmeasurable data for all six principles; however, they still offer rich travel\nexperiences. Their inclusion reflects Expedia's commitment to showcasing a\ndiverse range of destinations while encouraging progress toward sustainable\ntourism.  \n\nQ: How are destinations evaluated for the Smart Travel Health Check? \nA: The Smart Travel Health Check indicates that a destination has been\nassessed against six key principles to ensure responsible and resilient\ntourism. These include having stewardship bodies with legitimacy and funding,\na shared vision with local communities, data-driven planning, smart monitoring\nsystems, transparent reinvestment of tourism revenue, and meaningful\nempowerment of residents. Destinations that meet these criteria are better\nequipped to manage tourism sustainably, protect local environments, and\nsupport communities. To read more about WTTC's research,\nvisit reasearchhub.wttc.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4033473613&u=https%3A%2F%2Fresearchhub.wttc.org%2Fproduct%2Fdestination-stewardship-2025&a=reasearchhub.wttc.org)\n.\n\nQ: What are the latest travel trends for 2027? \nA: The Unpack '27 report spotlights several major trends shaping travel in\n2027: \n\n * 2027 Destinations of the Year: destinations with the fastest-growing search\ninterest\n * Set-Jetting: travel inspired by television shows and films\n * Un-Adulting: playful, carefree getaways for adults\n * Trip Snacking: frequent one-night stays and short getaways\n * Gothic Getaways: stays chosen for a moody or dramatic atmosphere\n * Hobby Hubs: vacation rentals organized around shared interests\n * Heartland Hideouts: inland destinations with local culture and charm\nQ: What destinations are trending for 2027?\nA: The 2027 Destinations of the Year are Expedia's list of some of the\nfastest-growing travel locations based on flight and accommodation search\ninterest from the millions of daily visits to the Expedia site and app. The\n2027 Destinations of the Year are:\n\n * South Lake Tahoe, California, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2869685143&u=https%3A%2F%2Fwww.expedia.com%2FSouth-Lake-Tahoe.d10150.Destination-Travel-Guides&a=South+Lake+Tahoe%2C+California%2C+U.S.)\n * Holbox, Mexico\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=782025309&u=https%3A%2F%2Fwww.expedia.com%2FIsla-Holbox.d6046459.Destination-Travel-Guides&a=Holbox%2C+Mexico)\n * Hyogo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1171881495&u=https%3A%2F%2Fwww.expedia.com%2FHyogo-Prefecture.d6050638.Destination-Travel-Guides&a=Hyogo%2C+Japan)\n * Perugia, Italy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2990301362&u=https%3A%2F%2Fwww.expedia.com%2FPerugia.d2762.Destination-Travel-Guides&a=Perugia%2C+Italy)\n * Punta del Este, Uruguay\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=864560602&u=https%3A%2F%2Fwww.expedia.com%2FPunta-Del-Este.d2756.Destination-Travel-Guides&a=Punta+del+Este%2C+Uruguay)\n * The Tweed, New South Wales, Australia\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3048872819&u=https%3A%2F%2Fwww.expedia.com%2FThe-Tweed.d825683987221893120.Destination-Travel-Guides&a=The+Tweed%2C+New+South+Wales%2C+Australia)\n * Sedona, Arizona, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1173175084&u=https%3A%2F%2Fwww.expedia.com%2FSedona.d6054771.Destination-Travel-Guides&a=Sedona%2C+Arizona%2C+U.S.)\n * Niagara-on-the-Lake, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2801365216&u=https%3A%2F%2Fwww.expedia.com%2FNiagara-On-The-Lake.d8957.Destination-Travel-Guides&a=Niagara-on-the-Lake%2C+Canada)\n * Busan, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3375368901&u=https%3A%2F%2Fwww.expedia.com%2FBusan.d602043.Destination-Travel-Guides&a=Busan%2C+South+Korea)\n * Chichester, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121497255&u=https%3A%2F%2Fwww.expedia.com%2FChichester.d4600.Destination-Travel-Guides&a=Chichester%2C+U.K.)\nQ: What are the best adult-only vacations?\nA: Adult-only vacations, or Un-Adulting as Expedia calls it, are trips built\naround playful getaways, like adults-only cruises and theme parks, that\nreawaken childlike joy, with one rule: zero obligations. The top Un-Adulting\nactivities and destinations are:\n\n * Tokyo Disneyland\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=374072644&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Ftokyo-disneyland-entry-ticket-with-tokyo-subway-ticket.a49695276.activity-details%3F%26rid%3D6076430%26location%3DTokyo%2BDisneySea%25C2%25AE%252C%2BUrayasu%252C%2BChiba%2BPrefecture%252C%2BJapan%26startDate%3D2026-10-01%26endDate%3D2026-10-04%26sort%3DRECOMMENDED%26selectedId%3D%26swp%3Don&a=Tokyo+Disneyland)\n\n— Tokyo, Japan\n * Universal Studios Hollywood\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3726472530&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Funiversal-studios-hollywood-tickets.a346102.activity-details&a=Universal+Studios+Hollywood)\n\n— Los Angeles, U.S.\n * Color Factory Chicago\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=698584155&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fcolor-factory-chicago-ticket.a49191714.activity-details&a=Color+Factory+Chicago)\n\n— Chicago, U.S.\n * Park Xcaret\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3799866479&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fpark-xcaret-admission-with-show-and-optional-transportation.a189689.activity-details%3F%26rid%3D6074370%26location%3DXcaret%2BEco%2BTheme%2BPark%252C%2BPlaya%2Bdel%2BCarmen%252C%2BQuintana%2BRoo%252C%2BMexico%26startDate%3D2026-10-01%26endDate%3D2026-10-04%26sort%3DRECOMMENDED%26selectedId%3D%26swp%3Don&a=Park+Xcaret)\n\n— Cancun, Mexico\n * Princess Senses The Mangrove Resort\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4269688714&u=https%3A%2F%2Fwww.expedia.com%2FGreen-Island-Hotels-Princess-Senses-The-Mangrove.h96229123.Hotel-Information&a=Princess+Senses+The+Mangrove+Resort)\n\n— Green Island, Jamaica\n * Virgin Voyages\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=624229350&u=https%3A%2F%2Fwww.expedia.com%2FVirgin-Voyages-Cruises.cVY.Cruise-Line-Info&a=Virgin+Voyages)\n\n— Miami, U.S.\n * Walt Disney World Resort\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1160505579&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fwalt-disney-world-resort-theme-park-tickets.a181079.activity-details&a=Walt+Disney+World+Resort)\n\n— Orlando, U.S.\n * Gold Coast: Dreamworld\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3000261758&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2F1-day-dreamworld-ticket.a50392460.activity-details%3F%26rid%3D180064%26location%3DGold%2BCoast%252C%2BQueensland%252C%2BAustralia%26startDate%3D2026-09-03%26endDate%3D2026-09-16%26sort%3DRECOMMENDED%26slimSearchKeyword%3Dharry%2520potter%26swp%3Don&a=Gold+Coast%3A+Dreamworld)\n\n— Gold Coast, Australia\n * Museum of Ice Cream\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=466599393&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fmuseum-of-ice-cream-nyc.a4120259.activity-details&a=Museum+of+Ice+Cream)\n\n— New York, U.S.\nQ: What are the best weekend getaways?\nA: Trip Snacking is the Hotels.com-identified trend of taking frequent\none-night stays and weekend getaways instead of saving up for one big annual\nvacation. The top locations for Trip Snacking are:\n\n * Las Vegas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3672167423&u=https%3A%2F%2Fwww.hotels.com%2Fde1504033%2Fhotels-las-vegas-nevada%2F&a=Las+Vegas%2C+U.S.)\n\n—\nWynn Las Vegas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2770778660&u=https%3A%2F%2Fwww.hotels.com%2Fho228169%2Fwynn-las-vegas-las-vegas-united-states-of-america%2F&a=Wynn+Las+Vegas)\n * Paris, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4084821512&u=https%3A%2F%2Fwww.hotels.com%2Fde504261%2Fhotels-paris-france%2F&a=Paris%2C+France)\n\n—\nHotel Montalembert\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=970842213&u=https%3A%2F%2Fwww.hotels.com%2Fho124100%2Fhotel-montalembert-paris-france%2F&a=Hotel+Montalembert)\n * Montreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2118747199&u=https%3A%2F%2Fwww.hotels.com%2Fde169716%2Fhotels-montreal-quebec%2F&a=Montreal%2C+Canada)\n\n—\nHotel Birks Montreal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2466234480&u=https%3A%2F%2Fwww.hotels.com%2Fho737095136%2Fhotel-birks-montreal-montreal-canada%2F&a=Hotel+Birks+Montreal)\n * Copenhagen, Denmark\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2655694239&u=https%3A%2F%2Fwww.hotels.com%2Fde408991%2Fhotels-copenhagen-denmark%2F&a=Copenhagen%2C+Denmark)\n\n—\nHotel Sanders\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3032408448&u=https%3A%2F%2Fwww.hotels.com%2Fho848976736%2Fhotel-sanders-copenhagen-denmark%2F&a=Hotel+Sanders)\n * London, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=49217219&u=https%3A%2F%2Fwww.hotels.com%2Fde549499%2Fhotels-london-united-kingdom%2F&a=London%2C+U.K.)\n\n—\nThe Zetter Bloomsbury\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4149069942&u=https%3A%2F%2Fwww.hotels.com%2Fho153055%2Fgrange-white-hall-hotel-london-united-kingdom%2F&a=The+Zetter+Bloomsbury)\n * Stockholm, Sweden\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=354490135&u=https%3A%2F%2Fwww.hotels.com%2Fde1270279%2Fhotels-stockholm-sweden%2F&a=Stockholm%2C+Sweden)\n\n—\nStockholm Stadshotell\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1849437818&u=https%3A%2F%2Fwww.hotels.com%2Fho3522895456%2Fstockholm-stadshotell%2F&a=Stockholm+Stadshotell)\n * New York, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4141237945&u=https%3A%2F%2Fwww.hotels.com%2Fde1506246%2Fhotels-new-york-new-york%2F&a=New+York%2C+U.S.)\n\n—\nPublic, Ian Schrager Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=652035080&u=https%3A%2F%2Fwww.hotels.com%2Fho548745984%2Fpublic-an-ian-schrager-hotel-new-york-united-states-of-america%2F&a=Public%2C+Ian+Schrager+Hotel)\n * Seoul, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2629874704&u=https%3A%2F%2Fwww.hotels.com%2Fde759818%2Fhotels-seoul-south-korea%2F&a=Seoul%2C+South+Korea)\n\n—\nThe Grand Lotte Seoul\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=261654920&u=https%3A%2F%2Fwww.hotels.com%2Fho149555%2Flotte-hotel-seoul-seoul-south-korea%2F&a=The+Grand+Lotte+Seoul)\n * Tokyo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=121879834&u=https%3A%2F%2Fwww.hotels.com%2Fde726784%2Fhotels-tokyo-japan%2F&a=Tokyo%2C+Japan)\n\n—\nThe Tokyo Station Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=418044379&u=https%3A%2F%2Fwww.hotels.com%2Fho160947%2Fthe-tokyo-station-hotel-tokyo-japan%2F&a=The+Tokyo+Station+Hotel)\n * Sao Paulo, Brazil\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3086707240&u=https%3A%2F%2Fwww.hotels.com%2Fde160256%2Fhotels-sao-paulo-brazil%2F&a=Sao+Paulo%2C+Brazil)\n\n—\nPalacio Tangara, Oetker Hotels\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3739582351&u=https%3A%2F%2Fwww.hotels.com%2Fho509889728%2Fpalacio-tangara-an-oetker-collection-hotel-sao-paulo-brazil%2F&a=Palacio+Tangara%2C+Oetker+Hotels)\nQ: What are Gothic Getaways?\nA: Gothic Getaways are Hotels.com's chosen stays for moodier, more dramatic\natmosphere — think castle hotels, candlelit corridors, and dark\ncolor-drenched rooms. The top hotels for Gothic Getaways are:\n\n * The Bowery Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1266305036&u=https%3A%2F%2Fwww.hotels.com%2Fho52233792%2Fthe-bowery-hotel-new-york-united-states-of-america%2F&a=The+Bowery+Hotel)\n\n— New York, U.S.\n * L'oscar London\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=751373548&u=https%3A%2F%2Fwww.hotels.com%2Fho858957920%2Fl-oscar-london-london-united-kingdom%2F&a=L%27oscar+London)\n\n— London, U.K.\n * Maison Métier - The Unbound Collection by Hyatt\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1052347372&u=https%3A%2F%2Fwww.hotels.com%2Fho975835872%2Fmaison-de-la-luz-new-orleans-united-states-of-america%2F&a=Maison+M%C3%A9tier+-+The+Unbound+Collection+by+Hyatt)\n\n— New Orleans, U.S.\n * L'Escape\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=694733389&u=https%3A%2F%2Fwww.hotels.com%2Fho872933440%2Fl-escape-hotel-seoul-south-korea%2F&a=L%27Escape)\n\n— Seoul, South Korea\n * Grand Hôtel Stockholm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1798000488&u=https%3A%2F%2Fwww.hotels.com%2Fho109325%2Fgrand-hotel-stockholm-stockholm-sweden%2F&a=Grand+H%C3%B4tel+Stockholm)\n\n— Stockholm, Sweden\n * Hotel Grad Otočec Relais & Châteaux\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3251546677&u=https%3A%2F%2Fwww.hotels.com%2Fho101648576%2Fhotel-grad-otocec-relais-chateaux-otocec-slovenia%2F&a=Hotel+Grad+Oto%C4%8Dec+Relais+%26+Ch%C3%A2teaux)\n\n— Otočec, Slovenia\n * Sina Brufani\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2470751873&u=https%3A%2F%2Fwww.hotels.com%2Fho145118%2Fsina-brufani-perugia-italy%2F&a=Sina+Brufani)\n\n— Perugia, Italy\n * Fairmont Le Château Frontenac\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3076092090&u=https%3A%2F%2Fwww.hotels.com%2Fho169541%2Ffairmont-le-chateau-frontenac-quebec-canada%2F&a=Fairmont+Le+Ch%C3%A2teau+Frontenac)\n\n— Québec City, Canada\n * Santa Teresa Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=646902634&u=https%3A%2F%2Fwww.hotels.com%2Fho276007%2Fsanta-teresa-hotel-rj-mgallery-rio-de-janeiro-brazil%2F&a=Santa+Teresa+Hotel)\n\n— Rio de Janeiro, Brazil\n * Hotel de la Cité Carcassonne\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2681860339&u=https%3A%2F%2Fwww.hotels.com%2Fho153329%2Fhotel-de-la-cite-carcassonne-mgallery-collection-carcassonne-france%2F&a=Hotel+de+la+Cit%C3%A9+Carcassonne)\n\n— Carcassonne, France\nQ: What are the best travel destinations for engaging in hobbies?\nA: Vrbo's Hobby Hubs are vacation rentals booked around a specific hobby, like\ncrafting, photography, mahjong, or antiquing, so travelers can connect with\nothers who share their interests. The top vacation rentals for enjoying\nhobbies are:\n\n * The Puzzler's Retreat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1917214959&u=https%3A%2F%2Fwww.vrbo.com%2F3700897&a=The+Puzzler%27s+Retreat)\n\n— Tucson, Arizona, U.S.\n * The Crafting Cottage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1768638167&u=https%3A%2F%2Fwww.vrbo.com%2F1842606&a=The+Crafting+Cottage)\n\n— St. Peter's Harbour, PEI, Canada\n * The Antiquing Villa\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3091996761&u=https%3A%2F%2Fwww.vrbo.com%2F2108819&a=The+Antiquing+Villa)\n\n— Palm Springs, California, U.S.\n * The Play House\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2720753835&u=https%3A%2F%2Fwww.vrbo.com%2F4048325&a=The+Play+House)\n\n— Calgary, Alberta, Canada\n * The Birding Nest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4197812902&u=https%3A%2F%2Fwww.vrbo.com%2F1106715&a=The+Birding+Nest)\n\n— Telluride, Colorado, U.S.\n * The Bushwalker's Basecamp\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2447278393&u=https%3A%2F%2Fwww.vrbo.com%2F9050243ha&a=The+Bushwalker%27s+Basecamp)\n\n— Winchelsea South, Victoria, Australia\n * The Stargazing Lodge\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=537917863&u=https%3A%2F%2Fwww.vrbo.com%2F2671350&a=The+Stargazing+Lodge)\n\n— Big Bend, Texas, U.S.\n * The Photography Maison\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=750778555&u=https%3A%2F%2Fwww.vrbo.com%2F2273241&a=The+Photography+Maison)\n\n— New Orleans, Louisiana, U.S.\nQ: What are the best rural or small-town getaways?\nA: Vrbo's Heartland Hideouts are inland, landlocked destinations, like college\ntowns and lakeside escapes that offer emerging local culture and charm away\nfrom crowded coastal spots. The top small-town getaways are:\n\n * Bentonville, Arkansas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=305974962&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Farkansas%2Fbentonville&a=Bentonville%2C+Arkansas%2C+U.S.)\n * Deadwood, South Dakota, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2631803826&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fsouth-dakota%2Fblack-hills%2Fdeadwood&a=Deadwood%2C+South+Dakota%2C+U.S.)\n * Lincoln, Nebraska, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=543411694&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnebraska%2Flincoln&a=Lincoln%2C+Nebraska%2C+U.S.)\n * Knoxville, Tennessee, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3880068090&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Ftennessee%2Feast%2Fknoxville&a=Knoxville%2C+Tennessee%2C+U.S.)\n * Lancaster, Pennsylvania, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=403649260&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fpennsylvania%2Fdutch-country%2Flancaster&a=Lancaster%2C+Pennsylvania%2C+U.S.)\n * Canmore, Alberta, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2167484869&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Falberta%2Fcanmore&a=Canmore%2C+Alberta%2C+Canada)\n * Broken Bow, Oklahoma, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=410727129&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Foklahoma%2Fbroken-bow&a=Broken+Bow%2C+Oklahoma%2C+U.S.)\n * Coeur d'Alene, Idaho, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3399743207&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fidaho%2Fcoeur-d-alene&a=Coeur+d%27Alene%2C+Idaho%2C+U.S.)\n * Asheville, North Carolina, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3021336763&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnorth-carolina%2Fsmoky-mountains%2Fasheville&a=Asheville%2C+North+Carolina%2C+U.S.)\n * Ann Arbor, Michigan, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121168077&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fmichigan%2Fsoutheast%2Fann-arbor&a=Ann+Arbor%2C+Michigan%2C+U.S.)\n * Lafayette, Louisiana, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1239795549&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Flouisiana%2Flafayette&a=Lafayette%2C+Louisiana%2C+U.S.)\n * Bloomington, Indiana, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2799214582&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Findiana%2Fbloomington&a=Bloomington%2C+Indiana%2C+U.S.)\n * Winnipeg, Manitoba, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=12006346&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Fmanitoba%2Fwinnipeg&a=Winnipeg%2C+Manitoba%2C+Canada)\nQ: What is Set-Jetting?\nA: Set-Jetting is travel inspired by TV shows and movies in which travelers\nvisit destinations after seeing them on screen. Nearly 1 in 5 travelers\nglobally have booked a trip this way. The top Set-Jetting locations are:\n\n * Greece\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2491630700&u=https%3A%2F%2Fwww.expedia.com%2FGreece.d67.Destination-Travel-Guides&a=Greece)\n\n— Emily in Paris Season 6\n * Monaco\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2729503079&u=https%3A%2F%2Fwww.hotels.com%2Fde1640200%2Fhotels-monaco-monaco%2F&a=Monaco)\n\n— Emily in Paris Season 6 & Ocean's Eleven prequel\n * Cannes and Saint-Tropez, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=26934298&u=https%3A%2F%2Fwww.hotels.com%2Fre10233570%2Fhotels-in-french-riviera-france%2F&a=Cannes+and+Saint-Tropez%2C+France)\n\n— The White Lotus Season 4\n * Toronto\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1000681784&u=https%3A%2F%2Fwww.expedia.com%2FToronto.d178314.Destination-Travel-Guides&a=Toronto)\n\nand\nMontreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1782463463&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Fquebec%2Fmontreal&a=Montreal%2C+Canada)\n\n— Heated Rivalry Season 2\n * Wellington, New Zealand\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=268615161&u=https%3A%2F%2Fwww.expedia.com%2FWellington.d6127327.Destination-Travel-Guides&a=Wellington%2C+New+Zealand)\n\n— The Lord of the Rings: The Hunt for Gollum\n * Miami, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2057751362&u=https%3A%2F%2Fwww.expedia.com%2FMiami.d178286.Destination-Travel-Guides&a=Miami%2C+U.S.)\n\n— Miami Vice '85\n * Seoul, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2629874704&u=https%3A%2F%2Fwww.hotels.com%2Fde759818%2Fhotels-seoul-south-korea%2F&a=Seoul%2C+South+Korea)\n\n— K-Pop: The Debut\n * Lake Michigan, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3529511781&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Flake-michigan-area&a=Lake+Michigan%2C+U.S.)\n\n— Beach Read\n * Tenerife, Spain\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1215790441&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Feurope%2Fspain%2Fcanary-islands%2Ftenerife&a=Tenerife%2C+Spain)\n\n— Day Drinker\nQ: Where can I access the full Unpack '27 report and assets? \nA: Visit www.expedia.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2378848214&u=https%3A%2F%2Fwww.expedia.com%2Fnewsroom%2F&a=www.expedia.com%2Fnewsroom)\nfor the full Unpack '27 report, downloadable assets, and brand-specific\ninsights from Expedia, Hotels.com, and Vrbo. \n\nAbout Expedia Group\n\nExpedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one\npurpose: to help travelers explore the world, one journey at a time. Its\necosystem includes Expedia®, Hotels.com® and Vrbo®, the largest B2B travel\nbusiness and a premier advertising network. Expedia Group helps millions of\ntravelers in more than 70 countries explore the world with confidence and\nease.\n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/unpack-27-expedia-hotelscom-and-vrbo-reveal-the-travel-trends-inspiring-the-world-in-2027-302907800.html\n(https://www.prnewswire.com/news-releases/unpack-27-expedia-hotelscom-and-vrbo-reveal-the-travel-trends-inspiring-the-world-in-2027-302907800.html)\n\nSOURCE Expedia Group\n\n\n\nMedia Contact: press@expedia.com\n\nPhoto: \nhttps://www.multivu.com/expedia/image/9408851-Expedia-DOTY-SouthLakeTahoe-US.jpg\nhttps://www.multivu.com/expedia/image/9408851-Expedia-UnAdulting-AmusementRideLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-Hcom-TripSnacking-GenericHotel-GardenPatio.jpg\nhttps://www.multivu.com/expedia/image/9408851-Hcom-GothicGetaways-SinaBrufani-Exterior-Italy.jpg\nhttps://www.multivu.com/expedia/image/9408851-Vrbo-HobbyHubs-GenericCabinGatheringLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-Vrbo-HeartlandHideouts-GenericHero-RanchLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-XBrand-SetJetting-LakeMichigan.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn3q2Hbba-20261014","title":"UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027","author":"PR Newswire","ticker":"EXPE","created":"2026-10-14T12:59:00.378Z","tickers":["EXPE"],"exchange":"NASDAQ","article_body":"UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027\nPR Newswire\n\nSEATTLE, Oct. 14, 2026\n\nNew Expedia Group report identifies seven travel trends set to shape 2027,\nfrom one-night getaways and hobby-led trips to emerging destinations and the\nnew Set-Jetting forecast.\n\nSEATTLE, Oct. 14, 2026 /PRNewswire/ -- Expedia Group today unveiled Unpack\n'27: The Trends in Travel™\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2010091568&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=Unpack+%2727%3A+The+Trends+in+Travel%E2%84%A2)\n, the annual report exploring the destinations, experiences, and behaviors\nexpected to shape travel in 2027.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/expedia/9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3487818019&u=https%3A%2F%2Fwww.multivu.com%2Fexpedia%2F9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends&a=https%3A%2F%2Fwww.multivu.com%2Fexpedia%2F9408851-en-expedia-hotels-com-vrbo-unpack-27-travel-trends)\n\nDrawing on first-party insight from Expedia, Hotels.com, and Vrbo, as well as\nglobal traveler research and social listening, Unpack '27 reveals the new\nplaces drawing travelers in 2027 and some surprising things they're doing when\nthey get there.\n\n\"Travel is about creating memories, and Unpack '27 uncovers the destinations\nand experiences shaping those moments,\" said Ariane Gorin, CEO of Expedia\nGroup. \"In 2027, travelers are being more intentional in choosing their next\nadventure, seeking experiences that are more personal and purposeful to them.\nWe're making it easier to discover, plan, and book the right trip, so\ntravelers can spend less time managing the details and more time enjoying the\nmoments that matter.\"\n\nExpedia Trends\n\n2027 Destinations of the Year — Expedia's Destinations of the Year showcases\nsome of 2027's fastest-growing travel destinations, using real search data to\ntrack where traveler interest is climbing:\n\n * South Lake Tahoe, California\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=552966260&u=https%3A%2F%2Fwww.expedia.com%2FSouth-Lake-Tahoe.d10150.Destination-Travel-Guides&a=South+Lake+Tahoe%2C+California)\n\n(+195%)\n * Hyogo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1171881495&u=https%3A%2F%2Fwww.expedia.com%2FHyogo-Prefecture.d6050638.Destination-Travel-Guides&a=Hyogo%2C+Japan)\n\n✓ (+95%)\n * Punta del Este, Uruguay\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=864560602&u=https%3A%2F%2Fwww.expedia.com%2FPunta-Del-Este.d2756.Destination-Travel-Guides&a=Punta+del+Este%2C+Uruguay)\n\n(+65%)\n * Sedona, Arizona\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1516812421&u=https%3A%2F%2Fwww.expedia.com%2FSedona.d6054771.Destination-Travel-Guides&a=Sedona%2C+Arizona)\n\n✓ (+55%)\n * Busan, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3375368901&u=https%3A%2F%2Fwww.expedia.com%2FBusan.d602043.Destination-Travel-Guides&a=Busan%2C+South+Korea)\n\n✓ (+50%)\n * Holbox, Mexico\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=782025309&u=https%3A%2F%2Fwww.expedia.com%2FIsla-Holbox.d6046459.Destination-Travel-Guides&a=Holbox%2C+Mexico)\n\n(+45%)\n * Perugia, Italy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2990301362&u=https%3A%2F%2Fwww.expedia.com%2FPerugia.d2762.Destination-Travel-Guides&a=Perugia%2C+Italy)\n\n✓ (+35%)\n * The Tweed, New South Wales, Australia\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3048872819&u=https%3A%2F%2Fwww.expedia.com%2FThe-Tweed.d825683987221893120.Destination-Travel-Guides&a=The+Tweed%2C+New+South+Wales%2C+Australia)\n\n✓ (+35%)\n * Niagara-on-the-Lake, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2801365216&u=https%3A%2F%2Fwww.expedia.com%2FNiagara-On-The-Lake.d8957.Destination-Travel-Guides&a=Niagara-on-the-Lake%2C+Canada)\n\n(+35%)\n * Chichester, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121497255&u=https%3A%2F%2Fwww.expedia.com%2FChichester.d4600.Destination-Travel-Guides&a=Chichester%2C+U.K.)\n\n✓ (+30%)(1)\nCheckmarks designate locations recognized by Expedia's Smart Travel Health\nCheck framework for managing tourism responsibly without overcrowding. Learn\nmore about the Destinations of the Year and Expedia's Smart Travel Health\nCheck here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2028934817&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fdestinations-of-the-year%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nUn-Adulting — Travelers are reclaiming child-like joy with getaways built\naround play, spontaneity, and zero obligations. With Expedia data showing 57%\nof travelers are likely to book an Un-Adulting trip in 2027,(7) theme park\nevents just for grown-ups, immersive attractions, and nostalgic experiences\nare becoming the ingredients for a genuine break from being an adult.\nUn-Adulting trips are about wanting a carefree day (69%), quality time with\nloved ones (64%), and a genuine break from responsibilities (56%).(7)\n\nAmong the Un-Adulting experiences to try in 2027 are Tokyo Disneyland\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4133933235&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Ftokyo-disneyland-entry-ticket-with-tokyo-subway-ticket.a49695276.activity-details&a=Tokyo+Disneyland)\n, Tokyo, Japan; Color Factory Chicago\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=698584155&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fcolor-factory-chicago-ticket.a49191714.activity-details&a=Color+Factory+Chicago)\n, Chicago, U.S.; Park Xcaret\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3009209570&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fpark-xcaret-admission-with-show-and-optional-transportation.a189689.activity-details&a=Park+Xcaret)\n, Cancun, Mexico; and Gold Coast: Dreamworld\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3000261758&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2F1-day-dreamworld-ticket.a50392460.activity-details%3F%26rid%3D180064%26location%3DGold%2BCoast%252C%2BQueensland%252C%2BAustralia%26startDate%3D2026-09-03%26endDate%3D2026-09-16%26sort%3DRECOMMENDED%26slimSearchKeyword%3Dharry%2520potter%26swp%3Don&a=Gold+Coast%3A+Dreamworld)\n. See the full list of Un-Adulting experiences here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1020863577&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fun-adulting%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nHotels.com Trends\n\nTrip Snacking — In addition to saving for one big annual vacation, travelers\nare fitting more frequent, bite-sized breaks into busy lives, with searches on\nHotels.com for one-night stays up nearly 10% year over year.(3) Quick\ngetaways, they say, are for celebrating a milestone (34%), seeing a show\n(32%), and resetting between longer trips (28%).(7)\n\nEvidence shows that Trip Snacking is fast becoming the default way younger\ntravelers get away. While 79% of travelers say they're planning to book a\none-night stay in the coming year, that figure climbs to 83% among Gen Z and\nMillennials.(7)\n\nA few of the most searched destinations for Trip Snacking in 2027 are Las\nVegas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3672167423&u=https%3A%2F%2Fwww.hotels.com%2Fde1504033%2Fhotels-las-vegas-nevada%2F&a=Las+Vegas%2C+U.S.)\n; Montreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2118747199&u=https%3A%2F%2Fwww.hotels.com%2Fde169716%2Fhotels-montreal-quebec%2F&a=Montreal%2C+Canada)\n; London, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=49217219&u=https%3A%2F%2Fwww.hotels.com%2Fde549499%2Fhotels-london-united-kingdom%2F&a=London%2C+U.K.)\n; Tokyo, Japan;\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1688424958&u=https%3A%2F%2Fwww.hotels.com%2Fde726784%2Fhotels-tokyo-japan%2F&a=Tokyo%2C+Japan%3B)\nand Paris, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4084821512&u=https%3A%2F%2Fwww.hotels.com%2Fde504261%2Fhotels-paris-france%2F&a=Paris%2C+France)\n.(3) Learn more about Trip Snacking and see the full list of top destinations\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1911286152&u=https%3A%2F%2Fwww.hotels.com%2Funpack27%2Ftrip-snacking%3Fbrandcid%3DHCOM-US.COMMS.PR.UNPACK27.HOTEL&a=here)\n.\n\nGothic Getaways — The hotel stay is becoming an experience in its own right,\nwith Hotels.com finding 56% of travelers having booked a hotel specifically\nfor its atmosphere or aesthetic.(7) Gothic Getaways are especially popular\namong Gen Z and Millennials, with 71% reporting a desire to stay in\nGothic-style property.(7) Among travelers interested in booking a Gothic-style\nhotel, the leading motivations are historic properties with a storied past\n(46%) and destinations steeped in folklore, legend, or the supernatural\n(35%).(7)\n\nGothic architecture, candlelit corridors, dark color palettes, and properties\nsteeped in history are redefining the idea of atmosphere, while demand for\ncastle properties on Hotels.com increased 20% globally year over year(4) —\nproving that where travelers stay can be as memorable as where they go.\n\nTop properties for Gothic Getaways include L'oscar London\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=751373548&u=https%3A%2F%2Fwww.hotels.com%2Fho858957920%2Fl-oscar-london-london-united-kingdom%2F&a=L%27oscar+London)\n, London, U.K.; Maison Métier\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1902778103&u=https%3A%2F%2Fwww.hotels.com%2Fho975835872%2Fmaison-de-la-luz-new-orleans-united-states-of-america%2F&a=Maison+M%C3%A9tier)\n, New Orleans, U.S.; L'Escape\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=694733389&u=https%3A%2F%2Fwww.hotels.com%2Fho872933440%2Fl-escape-hotel-seoul-south-korea%2F&a=L%27Escape)\n, Seoul, South Korea; and the Grand Hôtel Stockholm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1798000488&u=https%3A%2F%2Fwww.hotels.com%2Fho109325%2Fgrand-hotel-stockholm-stockholm-sweden%2F&a=Grand+H%C3%B4tel+Stockholm)\n, Stockholm, Sweden. Find out more about Gothic Getaways and the hotels that\nembody the trend here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3164138173&u=https%3A%2F%2Fwww.hotels.com%2Funpack27%2Fgothic-getaways%3Fbrandcid%3DHCOM-US.COMMS.PR.UNPACK27.HOTEL&a=here)\n.\n\nVrbo Trends\n\nHobby Hubs — For a growing number of travelers, trip planning starts with a\npassion rather than a destination, with Vrbo research showing 68% are likely\nto take a hobby-focused trip in 2027.(8) Vacation rentals are becoming\ngathering places for crafting weekends, photography retreats, board-game\nnights, birding trips, and antiquing escapes with 38% of travelers saying\nhobbies play a bigger role in how they travel compared to five years ago.(8)\n\nConnection is key for those looking to engage in hobby holidays. The leading\nmotivations for booking a Hobby Hub are enjoying a hobby in a new setting\n(41%), spending time with people who share similar interests (41%), and\ndisconnecting from day-to-day distractions (34%).(8) Hobby Hubs bring people\ntogether around the activities they love, creating space to connect and enjoy\nthose passions in a new setting.\n\nSome great vacation rentals for Hobby trips include The Puzzler's Retreat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1917214959&u=https%3A%2F%2Fwww.vrbo.com%2F3700897&a=The+Puzzler%27s+Retreat)\n, Tucson, Arizona, U.S.; The Crafting Cottage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1768638167&u=https%3A%2F%2Fwww.vrbo.com%2F1842606&a=The+Crafting+Cottage)\n, St. Peter's Harbour, PEI, Canada; The Birding Nest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4197812902&u=https%3A%2F%2Fwww.vrbo.com%2F1106715&a=The+Birding+Nest)\n, Telluride, Colorado, U.S.; and The Bushwalker's Basecamp\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2447278393&u=https%3A%2F%2Fwww.vrbo.com%2F9050243ha&a=The+Bushwalker%27s+Basecamp)\n, Winchelsea South, Victoria, Australia. See the full list of Hobby Hubs here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2679617340&u=https%3A%2F%2Fwww.vrbo.com%2Funpack27%2Fhobby-hubs%3Fbrandcid%3DVRBO-US.COMMS.PR.UNPACK27.VACATIONRENTAL&a=here)\n.\n\nHeartland Hideouts — Beach and mountain getaways may be the first\ndestinations that come to mind when considering vacation home rentals, but\nVrbo has seen dramatic growth in interest for landlocked destinations.\nSearches rose most sharply for Bentonville, Arkansas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2465254270&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Farkansas%2Fbentonville&a=Bentonville%2C+Arkansas)\n(+140%); Deadwood, South Dakota\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2645036360&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fsouth-dakota%2Fblack-hills%2Fdeadwood&a=Deadwood%2C+South+Dakota)\n(+120%); and Lincoln, Nebraska\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=789862150&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnebraska%2Flincoln&a=Lincoln%2C+Nebraska)\n(+120%), with Knoxville\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=369541477&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Ftennessee%2Feast%2Fknoxville&a=Knoxville)\n, Lancaster,\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2532455698&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fpennsylvania%2Fdutch-country%2Flancaster&a=Lancaster%2C)\nand Canmore, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=452328082&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Falberta%2Fcanmore&a=Canmore%2C+Canada)\nalso gaining ground.(5) These smaller cities, college towns, and lakeside\nescapes offer local character, cultural energy, outdoor access, and a slower\npace away from the usual coastal hotspots.\n\nNearly 65% of travelers have gone on vacation to non-coastal destinations in\nthe past 12 months, with the top driver for visiting landlocked locales being\ninterest in the local culture, food, and art scenes, followed by a desire for\nexploration, fewer crowds, and affordability.(8) Find all the top Heartland\nHideouts here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2640981912&u=https%3A%2F%2Fwww.vrbo.com%2Funpack27%2Fheartland-hideouts%3Fbrandcid%3DVRBO-US.COMMS.PR.UNPACK27.VACATIONRENTAL&a=here)\n.\n\nExpedia Group Trends\n\nSet-Jetting — Five years after Expedia Group first named Set-Jetting as a\ntravel trend, screen-inspired travel continues to turn fictional worlds and\nfilming locations into real-world itineraries. Nearly 1 in 5 travelers now\nreport having booked a trip to a destination after seeing it featured in a TV\nshow or movie.(7)\n\nNearly half of the travelers surveyed reported proactively researching or\nbooking trips to destinations from upcoming TV shows and movies that haven't\neven been released yet, rising to 58% among Gen Z and Millennials.(7 )Searches\nfor Monaco\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2729503079&u=https%3A%2F%2Fwww.hotels.com%2Fde1640200%2Fhotels-monaco-monaco%2F&a=Monaco)\non Expedia Group properties spiked by over 120% in the 30 days after Emily in\nParis Season 6 was confirmed to be filming there. And on social media,\nmentions of traveling to Miami\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=574541386&u=https%3A%2F%2Fwww.expedia.com%2FMiami.d178286.Destination-Travel-Guides&a=Miami)\nincreased by 64% year-over-year driven by the upcoming Miami Vice reboot.(6)\n\nThe 2027 forecast includes Emily in Paris Season 6, The White Lotus Season 4,\nHeated Rivalry Season 2, The Lord of the Rings: The Hunt for Gollum, Miami\nVice '85, K-Pop: The Debut, Beach Read, Day Drinker, and the Ocean's Eleven\nprequel. These anticipated releases are putting destinations on travelers'\nmaps before the first episode or scene arrives. Learn more about Set-Jetting\nhere\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4020742837&u=https%3A%2F%2Fwww.expedia.com%2Funpack27%2Fset-jetting%3Fbrandcid%3DEXPEDIA-US.COMMS.PR.UNPACK27.GENERIC&a=here)\n.\n\nTo learn more about Unpack '27: The Trends in Travel™, visit\nwww.expedia.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3572836715&u=http%3A%2F%2Fwww.expedia.com%2Fnewsroom&a=www.expedia.com%2Fnewsroom)\nfor the full report, downloadable assets, and brand-specific insights from\nExpedia, Hotels.com, and Vrbo.\n\nNotes to Editor\n\n 1. Destinations of the Year: Based on increases in flight and accommodation\nsearches on Expedia from September 1, 2025, to July 27, 2026, vs. September 1,\n2024, to July 27, 2025.\n\nA checkmark denotes destinations that meet the Smart Travel Health Check\nframework, aligned with World Travel & Tourism Council (WTTC) principles.\nThe Smart Travel Health Check helps travelers identify destinations that offer\nrich cultural and natural experiences without the overcrowding seen in many of\nthe world's most popular cities.\n 2. Un-Adulting: Social media data based on mentions of \"Un-Adulting,\" \"carefree\ntravel,\" and similar terms on X, Reddit, Instagram, TikTok, and Facebook from\nApril 15 to June 30, 2026, versus the same period in 2025.\n 3. Trip Snacking: Based on searches on Hotels.com for one-night stays with a\ncheck-in between Thursday and Sunday from September 1, 2025, to August 25,\n2026, vs. September 1, 2024, to August 25, 2025.\n\nSocial mentions of 24-hour getaways based on mentions of \"one-night stays\" and\nsimilar terms on online news outlets, blogs, and social channels including X,\nReddit, Instagram, TikTok, and Facebook.\n 4. Gothic Getaways: Based on global accommodations searches made on Hotels.com\nfrom May 7 to August 4, 2026, vs. May 7 to August 4, 2025.\n\nSocial media data based on mentions of gothic aesthetics, castles, gothic\narchitecture, and related dark-travel terms on online news outlets, blogs, and\nsocial channels including X, Reddit, Instagram, TikTok, and Facebook.\n\nCastle-property demand is based on Hotels.com searches from September 1, 2025,\nto July 27, 2026, versus September 1, 2024, to July 27, 2025.\n 5. Heartland Hideouts: Based on vacation rental searches on Vrbo from September\n1, 2025, to May 31, 2026, versus September 1, 2024, to April 30, 2025.\n 6. Set-Jetting: Search data based on accommodation, flight, and/or package\nsearches on Expedia Group brands in the 30 days after relevant title or\nfilming announcements versus the prior 30 days.\n\nSocial media data based on mentions of the shows/films along with travel terms\non online news outlets, blogs, and social channels including X, Reddit,\nInstagram, TikTok, and Facebook from March 1, 2026, to June 10, 2026, compared\nto the same period the previous year.\n\nThird Party Methodology:\n 7. Third-party research was conducted by market research company OnePoll in\naccordance with the Market Research Society's code of conduct. The study was\nconducted online between August 4, 2026, and September 1, 2026, among 26,000\nadult respondents across 16 countries, who are planning domestic or\ninternational travel in the next three years.\n 8. Third-party research was conducted by market research company OnePoll in\naccordance with the Market Research Society's code of conduct. The study was\nconducted online between August 3, 2026, and August 27, 2026, among 10,000\nadults across seven countries who have stayed in a vacation rental.\nAbout Unpack '27\n\nQ: What is Unpack '27? \nA:Unpack '27 is Expedia Group's annual global travel insights report,\nbuilt on years of trend forecasting and traveler behavior analysis. It draws\non first-party data from Expedia, Hotels.com, and Vrbo, along with\ninsights from 26,000 travelers globally across 16 countries, making it one\nof the most comprehensive travel trend reports in the industry. \n\nQ: What makes Unpack '27 a credible source for travel trends? \nA: The report combines real-time platform data from millions of users\nwith third-party research conducted by OnePoll, following the Market\nResearch Society's Code of Conduct. Its findings are backed by behavioral\ninsights, booking patterns, and cultural signals, making it a trusted resource\nfor media, industry leaders, and travelers alike. \n\nQ: What is the Smart Travel Health Check and how is it used in Unpack '27? \nA: Expedia's Smart Travel Health Check assesses destinations based on the\nWorld Travel and Tourism Council's (WTTC) six principles for sustainable\ntourism management. Destinations that meet these criteria are better equipped\nto manage tourism sustainably, protect local environments, and support\ncommunities. Destinations without a check mark may not yet meet or have\nmeasurable data for all six principles; however, they still offer rich travel\nexperiences. Their inclusion reflects Expedia's commitment to showcasing a\ndiverse range of destinations while encouraging progress toward sustainable\ntourism.  \n\nQ: How are destinations evaluated for the Smart Travel Health Check? \nA: The Smart Travel Health Check indicates that a destination has been\nassessed against six key principles to ensure responsible and resilient\ntourism. These include having stewardship bodies with legitimacy and funding,\na shared vision with local communities, data-driven planning, smart monitoring\nsystems, transparent reinvestment of tourism revenue, and meaningful\nempowerment of residents. Destinations that meet these criteria are better\nequipped to manage tourism sustainably, protect local environments, and\nsupport communities. To read more about WTTC's research,\nvisit reasearchhub.wttc.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4033473613&u=https%3A%2F%2Fresearchhub.wttc.org%2Fproduct%2Fdestination-stewardship-2025&a=reasearchhub.wttc.org)\n.\n\nQ: What are the latest travel trends for 2027? \nA: The Unpack '27 report spotlights several major trends shaping travel in\n2027: \n\n * 2027 Destinations of the Year: destinations with the fastest-growing search\ninterest\n * Set-Jetting: travel inspired by television shows and films\n * Un-Adulting: playful, carefree getaways for adults\n * Trip Snacking: frequent one-night stays and short getaways\n * Gothic Getaways: stays chosen for a moody or dramatic atmosphere\n * Hobby Hubs: vacation rentals organized around shared interests\n * Heartland Hideouts: inland destinations with local culture and charm\nQ: What destinations are trending for 2027?\nA: The 2027 Destinations of the Year are Expedia's list of some of the\nfastest-growing travel locations based on flight and accommodation search\ninterest from the millions of daily visits to the Expedia site and app. The\n2027 Destinations of the Year are:\n\n * South Lake Tahoe, California, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2869685143&u=https%3A%2F%2Fwww.expedia.com%2FSouth-Lake-Tahoe.d10150.Destination-Travel-Guides&a=South+Lake+Tahoe%2C+California%2C+U.S.)\n * Holbox, Mexico\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=782025309&u=https%3A%2F%2Fwww.expedia.com%2FIsla-Holbox.d6046459.Destination-Travel-Guides&a=Holbox%2C+Mexico)\n * Hyogo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1171881495&u=https%3A%2F%2Fwww.expedia.com%2FHyogo-Prefecture.d6050638.Destination-Travel-Guides&a=Hyogo%2C+Japan)\n * Perugia, Italy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2990301362&u=https%3A%2F%2Fwww.expedia.com%2FPerugia.d2762.Destination-Travel-Guides&a=Perugia%2C+Italy)\n * Punta del Este, Uruguay\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=864560602&u=https%3A%2F%2Fwww.expedia.com%2FPunta-Del-Este.d2756.Destination-Travel-Guides&a=Punta+del+Este%2C+Uruguay)\n * The Tweed, New South Wales, Australia\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3048872819&u=https%3A%2F%2Fwww.expedia.com%2FThe-Tweed.d825683987221893120.Destination-Travel-Guides&a=The+Tweed%2C+New+South+Wales%2C+Australia)\n * Sedona, Arizona, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1173175084&u=https%3A%2F%2Fwww.expedia.com%2FSedona.d6054771.Destination-Travel-Guides&a=Sedona%2C+Arizona%2C+U.S.)\n * Niagara-on-the-Lake, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2801365216&u=https%3A%2F%2Fwww.expedia.com%2FNiagara-On-The-Lake.d8957.Destination-Travel-Guides&a=Niagara-on-the-Lake%2C+Canada)\n * Busan, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3375368901&u=https%3A%2F%2Fwww.expedia.com%2FBusan.d602043.Destination-Travel-Guides&a=Busan%2C+South+Korea)\n * Chichester, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121497255&u=https%3A%2F%2Fwww.expedia.com%2FChichester.d4600.Destination-Travel-Guides&a=Chichester%2C+U.K.)\nQ: What are the best adult-only vacations?\nA: Adult-only vacations, or Un-Adulting as Expedia calls it, are trips built\naround playful getaways, like adults-only cruises and theme parks, that\nreawaken childlike joy, with one rule: zero obligations. The top Un-Adulting\nactivities and destinations are:\n\n * Tokyo Disneyland\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=374072644&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Ftokyo-disneyland-entry-ticket-with-tokyo-subway-ticket.a49695276.activity-details%3F%26rid%3D6076430%26location%3DTokyo%2BDisneySea%25C2%25AE%252C%2BUrayasu%252C%2BChiba%2BPrefecture%252C%2BJapan%26startDate%3D2026-10-01%26endDate%3D2026-10-04%26sort%3DRECOMMENDED%26selectedId%3D%26swp%3Don&a=Tokyo+Disneyland)\n\n— Tokyo, Japan\n * Universal Studios Hollywood\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3726472530&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Funiversal-studios-hollywood-tickets.a346102.activity-details&a=Universal+Studios+Hollywood)\n\n— Los Angeles, U.S.\n * Color Factory Chicago\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=698584155&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fcolor-factory-chicago-ticket.a49191714.activity-details&a=Color+Factory+Chicago)\n\n— Chicago, U.S.\n * Park Xcaret\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3799866479&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fpark-xcaret-admission-with-show-and-optional-transportation.a189689.activity-details%3F%26rid%3D6074370%26location%3DXcaret%2BEco%2BTheme%2BPark%252C%2BPlaya%2Bdel%2BCarmen%252C%2BQuintana%2BRoo%252C%2BMexico%26startDate%3D2026-10-01%26endDate%3D2026-10-04%26sort%3DRECOMMENDED%26selectedId%3D%26swp%3Don&a=Park+Xcaret)\n\n— Cancun, Mexico\n * Princess Senses The Mangrove Resort\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4269688714&u=https%3A%2F%2Fwww.expedia.com%2FGreen-Island-Hotels-Princess-Senses-The-Mangrove.h96229123.Hotel-Information&a=Princess+Senses+The+Mangrove+Resort)\n\n— Green Island, Jamaica\n * Virgin Voyages\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=624229350&u=https%3A%2F%2Fwww.expedia.com%2FVirgin-Voyages-Cruises.cVY.Cruise-Line-Info&a=Virgin+Voyages)\n\n— Miami, U.S.\n * Walt Disney World Resort\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1160505579&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fwalt-disney-world-resort-theme-park-tickets.a181079.activity-details&a=Walt+Disney+World+Resort)\n\n— Orlando, U.S.\n * Gold Coast: Dreamworld\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3000261758&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2F1-day-dreamworld-ticket.a50392460.activity-details%3F%26rid%3D180064%26location%3DGold%2BCoast%252C%2BQueensland%252C%2BAustralia%26startDate%3D2026-09-03%26endDate%3D2026-09-16%26sort%3DRECOMMENDED%26slimSearchKeyword%3Dharry%2520potter%26swp%3Don&a=Gold+Coast%3A+Dreamworld)\n\n— Gold Coast, Australia\n * Museum of Ice Cream\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=466599393&u=https%3A%2F%2Fwww.expedia.com%2Fthings-to-do%2Fmuseum-of-ice-cream-nyc.a4120259.activity-details&a=Museum+of+Ice+Cream)\n\n— New York, U.S.\nQ: What are the best weekend getaways?\nA: Trip Snacking is the Hotels.com-identified trend of taking frequent\none-night stays and weekend getaways instead of saving up for one big annual\nvacation. The top locations for Trip Snacking are:\n\n * Las Vegas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3672167423&u=https%3A%2F%2Fwww.hotels.com%2Fde1504033%2Fhotels-las-vegas-nevada%2F&a=Las+Vegas%2C+U.S.)\n\n—\nWynn Las Vegas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2770778660&u=https%3A%2F%2Fwww.hotels.com%2Fho228169%2Fwynn-las-vegas-las-vegas-united-states-of-america%2F&a=Wynn+Las+Vegas)\n * Paris, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4084821512&u=https%3A%2F%2Fwww.hotels.com%2Fde504261%2Fhotels-paris-france%2F&a=Paris%2C+France)\n\n—\nHotel Montalembert\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=970842213&u=https%3A%2F%2Fwww.hotels.com%2Fho124100%2Fhotel-montalembert-paris-france%2F&a=Hotel+Montalembert)\n * Montreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2118747199&u=https%3A%2F%2Fwww.hotels.com%2Fde169716%2Fhotels-montreal-quebec%2F&a=Montreal%2C+Canada)\n\n—\nHotel Birks Montreal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2466234480&u=https%3A%2F%2Fwww.hotels.com%2Fho737095136%2Fhotel-birks-montreal-montreal-canada%2F&a=Hotel+Birks+Montreal)\n * Copenhagen, Denmark\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2655694239&u=https%3A%2F%2Fwww.hotels.com%2Fde408991%2Fhotels-copenhagen-denmark%2F&a=Copenhagen%2C+Denmark)\n\n—\nHotel Sanders\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3032408448&u=https%3A%2F%2Fwww.hotels.com%2Fho848976736%2Fhotel-sanders-copenhagen-denmark%2F&a=Hotel+Sanders)\n * London, U.K.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=49217219&u=https%3A%2F%2Fwww.hotels.com%2Fde549499%2Fhotels-london-united-kingdom%2F&a=London%2C+U.K.)\n\n—\nThe Zetter Bloomsbury\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4149069942&u=https%3A%2F%2Fwww.hotels.com%2Fho153055%2Fgrange-white-hall-hotel-london-united-kingdom%2F&a=The+Zetter+Bloomsbury)\n * Stockholm, Sweden\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=354490135&u=https%3A%2F%2Fwww.hotels.com%2Fde1270279%2Fhotels-stockholm-sweden%2F&a=Stockholm%2C+Sweden)\n\n—\nStockholm Stadshotell\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1849437818&u=https%3A%2F%2Fwww.hotels.com%2Fho3522895456%2Fstockholm-stadshotell%2F&a=Stockholm+Stadshotell)\n * New York, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4141237945&u=https%3A%2F%2Fwww.hotels.com%2Fde1506246%2Fhotels-new-york-new-york%2F&a=New+York%2C+U.S.)\n\n—\nPublic, Ian Schrager Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=652035080&u=https%3A%2F%2Fwww.hotels.com%2Fho548745984%2Fpublic-an-ian-schrager-hotel-new-york-united-states-of-america%2F&a=Public%2C+Ian+Schrager+Hotel)\n * Seoul, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2629874704&u=https%3A%2F%2Fwww.hotels.com%2Fde759818%2Fhotels-seoul-south-korea%2F&a=Seoul%2C+South+Korea)\n\n—\nThe Grand Lotte Seoul\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=261654920&u=https%3A%2F%2Fwww.hotels.com%2Fho149555%2Flotte-hotel-seoul-seoul-south-korea%2F&a=The+Grand+Lotte+Seoul)\n * Tokyo, Japan\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=121879834&u=https%3A%2F%2Fwww.hotels.com%2Fde726784%2Fhotels-tokyo-japan%2F&a=Tokyo%2C+Japan)\n\n—\nThe Tokyo Station Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=418044379&u=https%3A%2F%2Fwww.hotels.com%2Fho160947%2Fthe-tokyo-station-hotel-tokyo-japan%2F&a=The+Tokyo+Station+Hotel)\n * Sao Paulo, Brazil\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3086707240&u=https%3A%2F%2Fwww.hotels.com%2Fde160256%2Fhotels-sao-paulo-brazil%2F&a=Sao+Paulo%2C+Brazil)\n\n—\nPalacio Tangara, Oetker Hotels\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3739582351&u=https%3A%2F%2Fwww.hotels.com%2Fho509889728%2Fpalacio-tangara-an-oetker-collection-hotel-sao-paulo-brazil%2F&a=Palacio+Tangara%2C+Oetker+Hotels)\nQ: What are Gothic Getaways?\nA: Gothic Getaways are Hotels.com's chosen stays for moodier, more dramatic\natmosphere — think castle hotels, candlelit corridors, and dark\ncolor-drenched rooms. The top hotels for Gothic Getaways are:\n\n * The Bowery Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1266305036&u=https%3A%2F%2Fwww.hotels.com%2Fho52233792%2Fthe-bowery-hotel-new-york-united-states-of-america%2F&a=The+Bowery+Hotel)\n\n— New York, U.S.\n * L'oscar London\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=751373548&u=https%3A%2F%2Fwww.hotels.com%2Fho858957920%2Fl-oscar-london-london-united-kingdom%2F&a=L%27oscar+London)\n\n— London, U.K.\n * Maison Métier - The Unbound Collection by Hyatt\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1052347372&u=https%3A%2F%2Fwww.hotels.com%2Fho975835872%2Fmaison-de-la-luz-new-orleans-united-states-of-america%2F&a=Maison+M%C3%A9tier+-+The+Unbound+Collection+by+Hyatt)\n\n— New Orleans, U.S.\n * L'Escape\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=694733389&u=https%3A%2F%2Fwww.hotels.com%2Fho872933440%2Fl-escape-hotel-seoul-south-korea%2F&a=L%27Escape)\n\n— Seoul, South Korea\n * Grand Hôtel Stockholm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1798000488&u=https%3A%2F%2Fwww.hotels.com%2Fho109325%2Fgrand-hotel-stockholm-stockholm-sweden%2F&a=Grand+H%C3%B4tel+Stockholm)\n\n— Stockholm, Sweden\n * Hotel Grad Otočec Relais & Châteaux\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3251546677&u=https%3A%2F%2Fwww.hotels.com%2Fho101648576%2Fhotel-grad-otocec-relais-chateaux-otocec-slovenia%2F&a=Hotel+Grad+Oto%C4%8Dec+Relais+%26+Ch%C3%A2teaux)\n\n— Otočec, Slovenia\n * Sina Brufani\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2470751873&u=https%3A%2F%2Fwww.hotels.com%2Fho145118%2Fsina-brufani-perugia-italy%2F&a=Sina+Brufani)\n\n— Perugia, Italy\n * Fairmont Le Château Frontenac\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3076092090&u=https%3A%2F%2Fwww.hotels.com%2Fho169541%2Ffairmont-le-chateau-frontenac-quebec-canada%2F&a=Fairmont+Le+Ch%C3%A2teau+Frontenac)\n\n— Québec City, Canada\n * Santa Teresa Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=646902634&u=https%3A%2F%2Fwww.hotels.com%2Fho276007%2Fsanta-teresa-hotel-rj-mgallery-rio-de-janeiro-brazil%2F&a=Santa+Teresa+Hotel)\n\n— Rio de Janeiro, Brazil\n * Hotel de la Cité Carcassonne\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2681860339&u=https%3A%2F%2Fwww.hotels.com%2Fho153329%2Fhotel-de-la-cite-carcassonne-mgallery-collection-carcassonne-france%2F&a=Hotel+de+la+Cit%C3%A9+Carcassonne)\n\n— Carcassonne, France\nQ: What are the best travel destinations for engaging in hobbies?\nA: Vrbo's Hobby Hubs are vacation rentals booked around a specific hobby, like\ncrafting, photography, mahjong, or antiquing, so travelers can connect with\nothers who share their interests. The top vacation rentals for enjoying\nhobbies are:\n\n * The Puzzler's Retreat\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1917214959&u=https%3A%2F%2Fwww.vrbo.com%2F3700897&a=The+Puzzler%27s+Retreat)\n\n— Tucson, Arizona, U.S.\n * The Crafting Cottage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1768638167&u=https%3A%2F%2Fwww.vrbo.com%2F1842606&a=The+Crafting+Cottage)\n\n— St. Peter's Harbour, PEI, Canada\n * The Antiquing Villa\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3091996761&u=https%3A%2F%2Fwww.vrbo.com%2F2108819&a=The+Antiquing+Villa)\n\n— Palm Springs, California, U.S.\n * The Play House\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2720753835&u=https%3A%2F%2Fwww.vrbo.com%2F4048325&a=The+Play+House)\n\n— Calgary, Alberta, Canada\n * The Birding Nest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4197812902&u=https%3A%2F%2Fwww.vrbo.com%2F1106715&a=The+Birding+Nest)\n\n— Telluride, Colorado, U.S.\n * The Bushwalker's Basecamp\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2447278393&u=https%3A%2F%2Fwww.vrbo.com%2F9050243ha&a=The+Bushwalker%27s+Basecamp)\n\n— Winchelsea South, Victoria, Australia\n * The Stargazing Lodge\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=537917863&u=https%3A%2F%2Fwww.vrbo.com%2F2671350&a=The+Stargazing+Lodge)\n\n— Big Bend, Texas, U.S.\n * The Photography Maison\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=750778555&u=https%3A%2F%2Fwww.vrbo.com%2F2273241&a=The+Photography+Maison)\n\n— New Orleans, Louisiana, U.S.\nQ: What are the best rural or small-town getaways?\nA: Vrbo's Heartland Hideouts are inland, landlocked destinations, like college\ntowns and lakeside escapes that offer emerging local culture and charm away\nfrom crowded coastal spots. The top small-town getaways are:\n\n * Bentonville, Arkansas, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=305974962&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Farkansas%2Fbentonville&a=Bentonville%2C+Arkansas%2C+U.S.)\n * Deadwood, South Dakota, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2631803826&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fsouth-dakota%2Fblack-hills%2Fdeadwood&a=Deadwood%2C+South+Dakota%2C+U.S.)\n * Lincoln, Nebraska, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=543411694&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnebraska%2Flincoln&a=Lincoln%2C+Nebraska%2C+U.S.)\n * Knoxville, Tennessee, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3880068090&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Ftennessee%2Feast%2Fknoxville&a=Knoxville%2C+Tennessee%2C+U.S.)\n * Lancaster, Pennsylvania, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=403649260&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fpennsylvania%2Fdutch-country%2Flancaster&a=Lancaster%2C+Pennsylvania%2C+U.S.)\n * Canmore, Alberta, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2167484869&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Falberta%2Fcanmore&a=Canmore%2C+Alberta%2C+Canada)\n * Broken Bow, Oklahoma, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=410727129&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Foklahoma%2Fbroken-bow&a=Broken+Bow%2C+Oklahoma%2C+U.S.)\n * Coeur d'Alene, Idaho, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3399743207&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fidaho%2Fcoeur-d-alene&a=Coeur+d%27Alene%2C+Idaho%2C+U.S.)\n * Asheville, North Carolina, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3021336763&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fnorth-carolina%2Fsmoky-mountains%2Fasheville&a=Asheville%2C+North+Carolina%2C+U.S.)\n * Ann Arbor, Michigan, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=4121168077&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Fmichigan%2Fsoutheast%2Fann-arbor&a=Ann+Arbor%2C+Michigan%2C+U.S.)\n * Lafayette, Louisiana, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1239795549&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Flouisiana%2Flafayette&a=Lafayette%2C+Louisiana%2C+U.S.)\n * Bloomington, Indiana, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2799214582&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Findiana%2Fbloomington&a=Bloomington%2C+Indiana%2C+U.S.)\n * Winnipeg, Manitoba, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=12006346&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Fmanitoba%2Fwinnipeg&a=Winnipeg%2C+Manitoba%2C+Canada)\nQ: What is Set-Jetting?\nA: Set-Jetting is travel inspired by TV shows and movies in which travelers\nvisit destinations after seeing them on screen. Nearly 1 in 5 travelers\nglobally have booked a trip this way. The top Set-Jetting locations are:\n\n * Greece\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2491630700&u=https%3A%2F%2Fwww.expedia.com%2FGreece.d67.Destination-Travel-Guides&a=Greece)\n\n— Emily in Paris Season 6\n * Monaco\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2729503079&u=https%3A%2F%2Fwww.hotels.com%2Fde1640200%2Fhotels-monaco-monaco%2F&a=Monaco)\n\n— Emily in Paris Season 6 & Ocean's Eleven prequel\n * Cannes and Saint-Tropez, France\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=26934298&u=https%3A%2F%2Fwww.hotels.com%2Fre10233570%2Fhotels-in-french-riviera-france%2F&a=Cannes+and+Saint-Tropez%2C+France)\n\n— The White Lotus Season 4\n * Toronto\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1000681784&u=https%3A%2F%2Fwww.expedia.com%2FToronto.d178314.Destination-Travel-Guides&a=Toronto)\n\nand\nMontreal, Canada\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1782463463&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fcanada%2Fquebec%2Fmontreal&a=Montreal%2C+Canada)\n\n— Heated Rivalry Season 2\n * Wellington, New Zealand\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=268615161&u=https%3A%2F%2Fwww.expedia.com%2FWellington.d6127327.Destination-Travel-Guides&a=Wellington%2C+New+Zealand)\n\n— The Lord of the Rings: The Hunt for Gollum\n * Miami, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2057751362&u=https%3A%2F%2Fwww.expedia.com%2FMiami.d178286.Destination-Travel-Guides&a=Miami%2C+U.S.)\n\n— Miami Vice '85\n * Seoul, South Korea\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2629874704&u=https%3A%2F%2Fwww.hotels.com%2Fde759818%2Fhotels-seoul-south-korea%2F&a=Seoul%2C+South+Korea)\n\n— K-Pop: The Debut\n * Lake Michigan, U.S.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=3529511781&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Fusa%2Flake-michigan-area&a=Lake+Michigan%2C+U.S.)\n\n— Beach Read\n * Tenerife, Spain\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=1215790441&u=https%3A%2F%2Fwww.vrbo.com%2Fvacation-rentals%2Feurope%2Fspain%2Fcanary-islands%2Ftenerife&a=Tenerife%2C+Spain)\n\n— Day Drinker\nQ: Where can I access the full Unpack '27 report and assets? \nA: Visit www.expedia.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797471-1&h=2378848214&u=https%3A%2F%2Fwww.expedia.com%2Fnewsroom%2F&a=www.expedia.com%2Fnewsroom)\nfor the full Unpack '27 report, downloadable assets, and brand-specific\ninsights from Expedia, Hotels.com, and Vrbo. \n\nAbout Expedia Group\n\nExpedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one\npurpose: to help travelers explore the world, one journey at a time. Its\necosystem includes Expedia®, Hotels.com® and Vrbo®, the largest B2B travel\nbusiness and a premier advertising network. Expedia Group helps millions of\ntravelers in more than 70 countries explore the world with confidence and\nease.\n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/unpack-27-expedia-hotelscom-and-vrbo-reveal-the-travel-trends-inspiring-the-world-in-2027-302907800.html\n(https://www.prnewswire.com/news-releases/unpack-27-expedia-hotelscom-and-vrbo-reveal-the-travel-trends-inspiring-the-world-in-2027-302907800.html)\n\nSOURCE Expedia Group\n\n\n\nMedia Contact: press@expedia.com\n\nPhoto: \nhttps://www.multivu.com/expedia/image/9408851-Expedia-DOTY-SouthLakeTahoe-US.jpg\nhttps://www.multivu.com/expedia/image/9408851-Expedia-UnAdulting-AmusementRideLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-Hcom-TripSnacking-GenericHotel-GardenPatio.jpg\nhttps://www.multivu.com/expedia/image/9408851-Hcom-GothicGetaways-SinaBrufani-Exterior-Italy.jpg\nhttps://www.multivu.com/expedia/image/9408851-Vrbo-HobbyHubs-GenericCabinGatheringLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-Vrbo-HeartlandHideouts-GenericHero-RanchLifestyle.jpg\nhttps://www.multivu.com/expedia/image/9408851-XBrand-SetJetting-LakeMichigan.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T12:59:00.423107044Z","server_sent_at_ms":1791982740423},"received_at":"2026-10-14T12:59:00.684Z","source_url":"https://www.prnewswire.com/news-releases/unpack-27-expedia-hotelscom-and-vrbo-reveal-the-travel-trends-inspiring-the-world-in-2027-302907800.html"},"analysis":{"id":"157241","press_release_id":"168993","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"other","narrative":"Expedia Group published Unpack '27, its annual travel-trends report identifying seven trends expected to shape 2027 travel, including Set-Jetting, Trip Snacking, and Hobby Hubs.\n\nThe report cites platform data such as one-night-stay searches up nearly 10% YoY on Hotels.com and castle-property demand up 20%, plus survey research of 26,000 travelers across 16 countries conducted by OnePoll.\n\nThis is a brand-marketing publication with no financial results, guidance, or transaction content; the demand signals are directional color at best for the online travel sector.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Annual trends PR release -- at most a sector-demand datapoint; suppress for alerting."},"keyFigures":{"customDimensions":{"survey_respondents":26000,"monaco_search_spike":"over 120% in 30 days after Emily in Paris Season 6 filming confirmed","miami_social_mentions_growth_yoy":"64%","one_night_stay_search_growth_yoy":"nearly 10%","castle_property_search_growth_yoy":"20%"}},"quotedText":"Travel is about creating memories, and Unpack '27 uncovers the destinations and experiences shaping those moments","namedEntities":{"people":[{"name":"Ariane Gorin","role":"CEO of Expedia Group"}],"products":["Unpack '27: The Trends in Travel","Expedia","Hotels.com","Vrbo","Smart Travel Health Check"],"companies":[{"name":"Expedia Group, Inc.","ticker":"EXPE","relationship":"filer"},{"name":"Hotels.com","relationship":"subsidiary brand"},{"name":"Vrbo","relationship":"subsidiary brand"},{"name":"OnePoll","relationship":"third-party market research firm"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is Expedia's annual travel-trends marketing report (Unpack '27), not an issuer financial or operational disclosure. It contains no results, guidance, transactions, or capital-structure changes; any demand data points are promotional snapshots rather than reported fundamentals."},"tickerRelevance":{"others":[],"primary":"EXPE"},"globalImportance":12,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"marketing/trends report","issuerAuthored":true,"financialContent":false}},"event_type":"other","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Expedia Group published Unpack '27, its annual travel-trends report identifying seven trends expected to shape 2027 travel, including Set-Jetting, Trip Snacking, and Hobby Hubs.\n\nThe report cites platform data such as one-night-stay searches up nearly 10% YoY on Hotels.com and castle-property demand up 20%, plus survey research of 26,000 travelers across 16 countries conducted by OnePoll.\n\nThis is a brand-marketing publication with no financial results, guidance, or transaction content; the demand signals are directional color at best for the online travel sector.","key_figures":{"customDimensions":{"survey_respondents":26000,"monaco_search_spike":"over 120% in 30 days after Emily in Paris Season 6 filming confirmed","miami_social_mentions_growth_yoy":"64%","one_night_stay_search_growth_yoy":"nearly 10%","castle_property_search_growth_yoy":"20%"}},"named_entities":{"people":[{"name":"Ariane Gorin","role":"CEO of Expedia Group"}],"products":["Unpack '27: The Trends in Travel","Expedia","Hotels.com","Vrbo","Smart Travel Health Check"],"companies":[{"name":"Expedia Group, Inc.","ticker":"EXPE","relationship":"filer"},{"name":"Hotels.com","relationship":"subsidiary brand"},{"name":"Vrbo","relationship":"subsidiary brand"},{"name":"OnePoll","relationship":"third-party market research firm"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T12:59:06.310Z","global_importance":12,"audience_relevance":20,"importance_components":{"tickerTier":"large-cap","eventGravity":"marketing/trends report","issuerAuthored":true,"financialContent":false}},"durationMs":5591,"modelName":"glm-5.3-flashx"}}