{"success":true,"data":{"pressRelease":{"id":"169045","rtpr_id":"nPn9hH50Na-20261014","ticker":"CTM","exchange":"ASX","all_tickers":["CTM"],"title":"CTM Announces Clio Integration to Connect Legal Marketing and Client Intake","author":"PR Newswire","published_at":"2026-10-14T13:00:03.614Z","article_body":"CTM Announces Clio Integration to Connect Legal Marketing and Client Intake\nPR Newswire\n\nMILLERSVILLE, Md., Oct. 14, 2026\n\nNew integration empowers law firms to attribute billable revenue directly to\nmarketing channels, eliminating manual loggings and blind spots during the\nclient journey\n\nMILLERSVILLE, Md., Oct. 14, 2026 /PRNewswire/ -- CTM\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=234707531&u=http%3A%2F%2Fctm.com%2F&a=CTM)\n, a global conversation analytics company, today announced a new integration\nwith Clio\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=1605867506&u=https%3A%2F%2Fwww.clio.com%2F&a=Clio)\n, which helps legal clients connect CTM's call tracking and lead attribution\ncapabilities directly to their legal intake workflow. For firms that rely\nheavily on phone calls and online inquiries, connecting Clio with CTM bridges\nthe gap between marketing activity and the legal intake process.\n\nAs law firms increasingly embrace cloud-based technology to deliver\nclient-centered experiences, creating a seamless workflow from a client's\nfirst inquiry to a retained case is critical. With phone calls remaining the\nnumber one new client intake channel for the legal industry, according to Clio\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=645631377&u=https%3A%2F%2Fwww.clio.com%2Fguides%2Fclient-intake-legal-trends%2F&a=Clio)\n, this integration empowers firms to transform scattered marketing data into\nactionable, matter-level ROI.\n\n\"As a former practicing attorney and someone who has spent the past 20 years\nhelping law firms grow, I've seen how difficult it can be for firms to know\nwhich marketing investments are actually bringing in new clients,\" said Chris\nLafferty\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=992101739&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchristopher-lafferty&a=Chris+Lafferty)\n, VP of Product and Technology at CTM. \"When a single click can cost more than\n$500, impressions and lead counts aren't enough. Firms need a clear line from\nthe first inquiry to a retained client, and they shouldn't need a data science\nteam to find it.\"\n\nBuilt to serve Clio's global network of over 150,000 legal professionals, and\noptimized specifically for solo practitioners and small firms, the integration\nsolves persistent pain points in legal marketing and administration:\n\n * Law firms can now trace exactly which channels, campaigns, and keywords\nproduce the highest-value cases, allowing for precise optimization of\nmarketing spend.\n * The integration automatically maps inbound calls, text messages, and form\nsubmissions directly to the corresponding Clio contact or matter, eliminating\nblind spots in the client record.\n * By removing the need for firm administrators and attorneys to manually log\ncall details, firms can drastically reduce administrative overhead and focus\non client counsel.\n\"By directly integrating CTM with Clio, we're empowering law firms to map out\nthe path from an initial marketing source to a retained case within the system\nwhere they already work,\" Lafferty continued. \"This gives partners the ROI\nthey need to eliminate wasted spend and scale with confidence.\"\n\nCTM will be showcasing the new integration as a Certified Partner at ClioCon,\ntaking place October 26-27 in Boston.\n\nTo learn more about CTM's integration with Clio, visit www.ctm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=216696052&u=https%3A%2F%2Fwww.ctm.com%2Fsolutions%2Fintegrations%2Fclio-grow&a=www.ctm.com)\n.\n\nAbout CTM\nCTM helps businesses turn everyday conversations into growth. Trusted by more\nthan 100,000 users worldwide, including leading brands like Tinuiti, Morgan\n& Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing\nperformance to revenue outcomes, giving teams the clarity to see which\ncampaigns drive conversions and the insight to optimize every customer\ntouchpoint—the result: more efficient lead handling, higher conversion\nrates, and improved ROI.\n\nPowered by rich conversation analytics, CTM unifies fragmented call, text,\nchat, and form interactions into a single, actionable view of customer\nbehavior. With deep integrations across leading marketing, advertising, and\nCRM platforms—and partnership opportunities for agencies, affiliates, and\ntechnology providers—CTM makes it simple to align data, teams, and results.\n\nGuided by our purpose to create a better human experience through technology,\nCTM empowers businesses to make every conversation count.\n\nAbout Clio\nClio is the global leader in legal AI, empowering legal professionals and law\nfirms of every size to work smarter, faster, and more securely. Purpose-built\nfor the legal industry, Clio's Intelligent Legal Work Platform streamlines\nworkflows, improves decision-making, and combines powerful technology with\nindustry-leading security. Trusted by hundreds of thousands of legal\nprofessionals in more than 130 countries, and approved by over 100 bar\nassociations and law societies worldwide, Clio sets the standard for\ninnovation and client success across the legal profession. Backed by\nworld-class investors and a mission to transform the legal experience for all,\nClio is defining the future of legal work through AI. Learn more at\nwww.clio.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=2203035852&u=http%3A%2F%2Fwww.clio.com%2F&a=www.clio.com)\n.\n\nMedia Contact:\nZoe Hamilton\nPANBlast for CTM\ncalltrackingmetrics@panblastpr.com (mailto:calltrackingmetrics@panblastpr.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/ctm-announces-clio-integration-to-connect-legal-marketing-and-client-intake-302907842.html\n(https://www.prnewswire.com/news-releases/ctm-announces-clio-integration-to-connect-legal-marketing-and-client-intake-302907842.html)\n\nSOURCE CTM\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1778293/ctm-logo.jpg?id=OA3016394\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9hH50Na-20261014","title":"CTM Announces Clio Integration to Connect Legal Marketing and Client Intake","author":"PR Newswire","ticker":"CTM","created":"2026-10-14T13:00:03.614Z","tickers":["CTM"],"exchange":"ASX","article_body":"CTM Announces Clio Integration to Connect Legal Marketing and Client Intake\nPR Newswire\n\nMILLERSVILLE, Md., Oct. 14, 2026\n\nNew integration empowers law firms to attribute billable revenue directly to\nmarketing channels, eliminating manual loggings and blind spots during the\nclient journey\n\nMILLERSVILLE, Md., Oct. 14, 2026 /PRNewswire/ -- CTM\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=234707531&u=http%3A%2F%2Fctm.com%2F&a=CTM)\n, a global conversation analytics company, today announced a new integration\nwith Clio\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=1605867506&u=https%3A%2F%2Fwww.clio.com%2F&a=Clio)\n, which helps legal clients connect CTM's call tracking and lead attribution\ncapabilities directly to their legal intake workflow. For firms that rely\nheavily on phone calls and online inquiries, connecting Clio with CTM bridges\nthe gap between marketing activity and the legal intake process.\n\nAs law firms increasingly embrace cloud-based technology to deliver\nclient-centered experiences, creating a seamless workflow from a client's\nfirst inquiry to a retained case is critical. With phone calls remaining the\nnumber one new client intake channel for the legal industry, according to Clio\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=645631377&u=https%3A%2F%2Fwww.clio.com%2Fguides%2Fclient-intake-legal-trends%2F&a=Clio)\n, this integration empowers firms to transform scattered marketing data into\nactionable, matter-level ROI.\n\n\"As a former practicing attorney and someone who has spent the past 20 years\nhelping law firms grow, I've seen how difficult it can be for firms to know\nwhich marketing investments are actually bringing in new clients,\" said Chris\nLafferty\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=992101739&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchristopher-lafferty&a=Chris+Lafferty)\n, VP of Product and Technology at CTM. \"When a single click can cost more than\n$500, impressions and lead counts aren't enough. Firms need a clear line from\nthe first inquiry to a retained client, and they shouldn't need a data science\nteam to find it.\"\n\nBuilt to serve Clio's global network of over 150,000 legal professionals, and\noptimized specifically for solo practitioners and small firms, the integration\nsolves persistent pain points in legal marketing and administration:\n\n * Law firms can now trace exactly which channels, campaigns, and keywords\nproduce the highest-value cases, allowing for precise optimization of\nmarketing spend.\n * The integration automatically maps inbound calls, text messages, and form\nsubmissions directly to the corresponding Clio contact or matter, eliminating\nblind spots in the client record.\n * By removing the need for firm administrators and attorneys to manually log\ncall details, firms can drastically reduce administrative overhead and focus\non client counsel.\n\"By directly integrating CTM with Clio, we're empowering law firms to map out\nthe path from an initial marketing source to a retained case within the system\nwhere they already work,\" Lafferty continued. \"This gives partners the ROI\nthey need to eliminate wasted spend and scale with confidence.\"\n\nCTM will be showcasing the new integration as a Certified Partner at ClioCon,\ntaking place October 26-27 in Boston.\n\nTo learn more about CTM's integration with Clio, visit www.ctm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=216696052&u=https%3A%2F%2Fwww.ctm.com%2Fsolutions%2Fintegrations%2Fclio-grow&a=www.ctm.com)\n.\n\nAbout CTM\nCTM helps businesses turn everyday conversations into growth. Trusted by more\nthan 100,000 users worldwide, including leading brands like Tinuiti, Morgan\n& Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing\nperformance to revenue outcomes, giving teams the clarity to see which\ncampaigns drive conversions and the insight to optimize every customer\ntouchpoint—the result: more efficient lead handling, higher conversion\nrates, and improved ROI.\n\nPowered by rich conversation analytics, CTM unifies fragmented call, text,\nchat, and form interactions into a single, actionable view of customer\nbehavior. With deep integrations across leading marketing, advertising, and\nCRM platforms—and partnership opportunities for agencies, affiliates, and\ntechnology providers—CTM makes it simple to align data, teams, and results.\n\nGuided by our purpose to create a better human experience through technology,\nCTM empowers businesses to make every conversation count.\n\nAbout Clio\nClio is the global leader in legal AI, empowering legal professionals and law\nfirms of every size to work smarter, faster, and more securely. Purpose-built\nfor the legal industry, Clio's Intelligent Legal Work Platform streamlines\nworkflows, improves decision-making, and combines powerful technology with\nindustry-leading security. Trusted by hundreds of thousands of legal\nprofessionals in more than 130 countries, and approved by over 100 bar\nassociations and law societies worldwide, Clio sets the standard for\ninnovation and client success across the legal profession. Backed by\nworld-class investors and a mission to transform the legal experience for all,\nClio is defining the future of legal work through AI. Learn more at\nwww.clio.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796912-1&h=2203035852&u=http%3A%2F%2Fwww.clio.com%2F&a=www.clio.com)\n.\n\nMedia Contact:\nZoe Hamilton\nPANBlast for CTM\ncalltrackingmetrics@panblastpr.com (mailto:calltrackingmetrics@panblastpr.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/ctm-announces-clio-integration-to-connect-legal-marketing-and-client-intake-302907842.html\n(https://www.prnewswire.com/news-releases/ctm-announces-clio-integration-to-connect-legal-marketing-and-client-intake-302907842.html)\n\nSOURCE CTM\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1778293/ctm-logo.jpg?id=OA3016394\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T13:00:04.094591973Z","server_sent_at_ms":1791982804094},"received_at":"2026-10-14T13:00:04.146Z","source_url":"https://www.prnewswire.com/news-releases/ctm-announces-clio-integration-to-connect-legal-marketing-and-client-intake-302907842.html"},"analysis":{"id":"157288","press_release_id":"169045","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"CTM announced a new integration with legal practice-management platform Clio that connects CTM's call tracking and lead attribution directly to law firms' intake workflows.\n\nThe integration maps inbound calls, texts, and form submissions to corresponding Clio contacts or matters, letting firms attribute retained cases to specific marketing channels and cut manual logging.\n\nCTM will showcase the integration as a Certified Partner at ClioCon, October 26-27 in Boston. No financial terms or revenue impact were disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine integration launch expanding CTM's vertical footprint in legal marketing — low news value."},"keyFigures":{"customDimensions":{"ctm_users":"more than 100,000 users worldwide","clio_network_size":"over 150,000 legal professionals"}},"quotedText":"By directly integrating CTM with Clio, we're empowering law firms to map out the path from an initial marketing source to a retained case within the system where they already work","namedEntities":{"people":[{"name":"Chris Lafferty","role":"VP of Product and Technology at CTM"},{"name":"Zoe Hamilton","role":"Media Contact, PANBlast for CTM"}],"products":["CTM call tracking and lead attribution platform","Clio Intelligent Legal Work Platform"],"companies":[{"name":"CTM","ticker":"CTM","relationship":"filer/integration provider"},{"name":"Clio","relationship":"partner"}],"dollarAmounts":[{"amount":"$500","context":"cost of a single marketing click cited by Lafferty"}]},"materialImpact":{"score":1,"reasoning":"Routine product integration announcement with Clio, a partner platform. 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No financial terms or revenue impact were disclosed.","key_figures":{"customDimensions":{"ctm_users":"more than 100,000 users worldwide","clio_network_size":"over 150,000 legal professionals"}},"named_entities":{"people":[{"name":"Chris Lafferty","role":"VP of Product and Technology at CTM"},{"name":"Zoe Hamilton","role":"Media Contact, PANBlast for CTM"}],"products":["CTM call tracking and lead attribution platform","Clio Intelligent Legal Work Platform"],"companies":[{"name":"CTM","ticker":"CTM","relationship":"filer/integration provider"},{"name":"Clio","relationship":"partner"}],"dollarAmounts":[{"amount":"$500","context":"cost of a single marketing click cited by Lafferty"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T13:00:20.631Z","global_importance":12,"audience_relevance":10,"importance_components":{"tickerTier":"private/small-cap niche","eventGravity":"routine product integration","financialDisclosures":"none"}},"durationMs":5158,"modelName":"glm-5.3-flashx"}}