{"success":true,"data":{"pressRelease":{"id":"169049","rtpr_id":"nPn3n0LfHa-20261014","ticker":"QUAD","exchange":"NYSE","all_tickers":["QUAD"],"title":"75% of Americans think a simpler relationship with technology is a lifestyle upgrade","author":"PR Newswire","published_at":"2026-10-14T13:00:10.094Z","article_body":"75% of Americans think a simpler relationship with technology is a lifestyle upgrade\nPR Newswire\n\nSUSSEX, Wis., Oct. 14, 2026\n\nResearch from The Harris Poll and Quad reveals how brands should interact with\ndigitally fatigued audiences\n\nSUSSEX, Wis., Oct. 14, 2026 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD),\na marketing experience company that solves complex marketing challenges for\nits clients, and The Harris Poll released \"Return of Touch: The Human\nAdvantage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2184653580&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Fthe-return-of-touch&a=Return+of+Touch%3A+The+Human+Advantage)\n,\" a new study examining how digital fatigue is prompting Americans to\nrebalance their digital lives—and how that shift is reshaping the way\nmarketers can reach consumers.\n\nQuad releases new research with The Harris Poll showing Americans want more human, tangible brand experiences.\nBuilding on the initial 2025 \"Return of Touch\" report, which found that 81% of\nGen Z wish it was easier to disconnect from digital devices, the latest survey\nof more than 2,000 Americans details how Gen Z and other generations want more\ntactile, real-life experiences and human craft from the brands they encounter.\n\nDigital detoxes become lifestyle upgrades\nGen Z feels the burden of digital life most acutely: nearly half of Gen Z\n(49%) say social scrolling makes them feel drained. This sentiment extends\nbeyond the feed, with 41% of Gen Z saying that texting and emailing are\ndraining (vs. 26% Americans), and 33% of Gen Z (vs. 20% Americans) saying AI\ntools are draining. Eighty-two percent of Gen Z report improved mental health\nfrom social media breaks, which is a six-percentage point increase compared to\nlast year.\n\nSeventy-five percent of Americans believe a simpler relationship with\ntechnology feels like a lifestyle upgrade rather than a sacrifice. That\nintention to disconnect is especially visible among Gen Z: seven in 10 plan to\npick up more hands-on hobbies this year to reduce screen time, and they're\nmore likely than Americans overall to have tried analog alternatives such as\npaper planners or physical cameras (25% vs. 20%) or a \"dumb\" phone (17% vs.\n10%). More broadly, 53% of Americans say they intentionally leave their phones\nat home or turn them off to be more present with others.\n\n\"This generation didn't grow up without technology. They grew up inside it.\nAnd now they're doing something the industry didn't predict: they're choosing\nconstraints. Film cameras with 27 shots. Paper planners. Phones that don't\nscroll. These aren't anti-tech choices: they're pro-human ones,\" said Libby\nRodney, Chief Strategy Officer, The Harris Poll. \"For marketers, the\nopportunity isn't to pull back from digital. It's to show up differently. Give\npeople something to hold, something to touch, something worth the trip.\nBecause what the data keeps telling us is that people don't want less from\nbrands. They want more of the stuff that feels real.\"\n\nThe cultural cachet of collectibles\nCollecting has emerged as an important hobby as Americans strive for balance.\nSeventy-nine percent of Gen Z say collecting physical objects helps them feel\nmore connected to the real world, while 84% of Americans say owning physical\nitems feels more satisfying than owning digital items.\n\nCollecting is far from niche: 68% of Americans currently collect at least one\ntype of physical item, such as apparel/sneakers (28%), toys/figures (26%),\nmovie media (24%) and trading cards (22%). Gen Z and Millennials over-index\nacross all categories, which underscores how collecting is widely normalized\namong younger generations. As for why people collect, nostalgia (46%), the\nenjoyment of touching and interacting with physical objects (42%) and\nself-expression (40%) are the top motivators.\n\nThe need for human craft\nThe appeal of collectibles reflects a broader consumer desire to see evidence\nof human care and craft within the brands they encounter. Roughly six in 10\nGen Z respondents say they seek a human touch in product packaging (67%),\nonline ads (62%) and catalogs (60%). Nearly two-thirds (64%) of Americans\nwould pay a premium for products guaranteed to be human-designed or\nhandcrafted, while 80% say brands that feel human and imperfect stick with\nthem more than those focused on AI-generated perfection.\n\nFor marketers, this points to an opportunity to make the human touch tangible\nthrough thoughtful design, quality materials and finishes. The survey findings\nsuggest these details drive consumer actions: 68% of Americans say print can\ninfluence them to purchase from a brand's website; 72% say mail, print\nmaterials or catalogs make them likely to visit a physical store; and 66% say\nprint could lead them to choose one brand over competitors. More than half\n(55%) of Americans say physical packaging has influenced them to buy a\nproduct.\n\nIf you build it, they will stay and hang out\nAs 80% of Americans say they're drawn to real-world experiences that don't\nrevolve around screens, the physical store becomes increasingly important.\nMany Gen Z (84%) say they've gone out of their way for an in-person shopping\nexperience, such as visiting a flagship store or attending a special event.\nSeventy-six percent of Gen Z and Millennials (63% of all Americans) say a\nstore's design alone can convince them to visit, even when they don't need\nanything.\n\nStores are important third spaces for younger generations—78% of Gen Z and\nMillennials express preference for retailers that encourage them to stay and\nexplore, whether through cafés, live entertainment, hosted workshops or\nplaces to gather.\n\n\"People notice when brands put thought and care into how they show up—from\nthe substance of a package to the way a store welcomes people and invites them\nto stay. Those details make brands feel more human, build confidence and\ncreate experiences worth remembering,\" said Heidi Waldusky, VP of Brand,\nContent & Creative, Quad. \"In a world where more interactions are becoming\nefficient and predictable, human attention to detail is a real advantage for\nbuilding brand loyalty.\"\n\nFrom the self-expression of collectibles to thoughtful ads and welcoming\nstores, the \"Return of Touch: The Human Advantage\" demonstrates that consumers\nwant more control over how technology fits into their lives and more\nopportunities to connect with brands through human, tangible experiences.\n\nThis study was conducted by The Harris Poll on behalf of Quad from July 23 to\nAugust 12, 2026, among 2,004 U.S. adults ages 18 and older. The second of a\nmulti-year study, this year's wave includes 134 Gen Z (ages 18-29), 509\nMillennials (ages 30-45), 562 Gen X (ages 46-61), and 738 Boomers (ages 62 and\nolder). Data are weighted where necessary by age, gender, region,\nrace/ethnicity, household income, education, marital status, size of\nhousehold, employment status and political party affiliation to bring them in\nline with their actual proportions in the population.\n\nFind additional data from the survey here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1935919162&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Fthe-return-of-touch-2026-data-sheet&a=here)\n and the full press kit here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2719798417&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Freturn-of-touch-press-kit&a=here)\n.\n\nAbout Quad\n\nQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands\nmake direct consumer connections, from household to in-store to online. The\ncompany does this through its MX Solutions Suite\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2064737433&u=https%3A%2F%2Fwww.quad.com%2Fabout%2Fwhat-we-do&a=MX+Solutions+Suite)\n, a comprehensive range of marketing and print services that seamlessly\nintegrate creative\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=106488215&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fcreative&a=creative)\n, production\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2722090785&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fproduction&a=production)\n and media\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3787624528&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fintelligence&a=media)\n solutions across online and offline channels. Supported by\nstate-of-the-art technology\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1119760123&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Ftechnology&a=technology)\n and data-driven intelligence\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3021497582&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fintelligence&a=intelligence)\n, Quad simplifies the complexities of marketing by removing friction wherever\nit occurs along the marketing journey. The company tailors its uniquely\nflexible, scalable and connected solutions to each client's objectives,\ndriving cost efficiencies, improving speed-to-market, strengthening marketing\neffectiveness and delivering value on client investments.\n\nQuad employs approximately 10,000 people in 10 countries and serves\napproximately 2,100 clients including industry leading blue-chip companies\nthat serve both businesses and consumers in multiple industry verticals, with\na particular focus on commerce, including retail\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=4014942470&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fretail&a=retail)\n, consumer packaged goods\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1638347959&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fconsumer-packaged-goods&a=consumer+packaged+goods)\n, and direct-to-consumer\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2532554598&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fdtc&a=direct-to-consumer)\n; financial services\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3895599269&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Ffinancial-services&a=financial+services)\n; and health\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=946543850&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fhealth&a=health)\n. Quad is ranked among the largest agency companies in the U.S. by Ad Age,\nbuoyed by its full-service media agency, Rise\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=610605560&u=https%3A%2F%2Fmeetrise.com%2F&a=Rise)\n, and creative agency, Betty\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=636389270&u=https%3A%2F%2Fwww.bettyagency.com%2F&a=Betty)\n. Quad is also one of the largest commercial printers in North America,\naccording to Printing Impressions.\n\nFor more information about Quad, including its commitment to operating\nresponsibly, intentional innovation and values-driven culture, visit quad.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3470513590&u=https%3A%2F%2Fwww.quad.com%2F&a=quad.com)\n.\n\nAbout The Harris Poll\nThe Harris Poll is one of the longest-running surveys in the U.S., tracking\npublic opinion, motivations, and social sentiment since 1963. Now part of\nHarris Insights & Analytics, we provide market intelligence that helps\nbusinesses and policymakers make informed decisions. To learn more,\nvisit https://theharrispoll.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3898698207&u=https%3A%2F%2Ftheharrispoll.com%2F&a=https%3A%2F%2Ftheharrispoll.com)\n.\n\nMedia Contact\nSarah Mikhailova\nMedia Relations Manager\n212-672-1319\nsumikhailova@quad.com (mailto:sumikhailova@quad.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/75-of-americans-think-a-simpler-relationship-with-technology-is-a-lifestyle-upgrade-302907652.html\n(https://www.prnewswire.com/news-releases/75-of-americans-think-a-simpler-relationship-with-technology-is-a-lifestyle-upgrade-302907652.html)\n\nSOURCE Quad\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011751/Quad-Gen-Z-values-a-human-feel-across-brand-experiences.jpg?id=OA3014276\nhttps://mmx.prnewswire.com/media/MS2011760/Quad-BRND-RoT4-Infographics_Slide2.jpg?id=OA3014298\nhttps://mmx.prnewswire.com/media/MS1565618/Quad-Wordmark-Logo.jpg?id=OA3014258\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn3n0LfHa-20261014","title":"75% of Americans think a simpler relationship with technology is a lifestyle upgrade","author":"PR Newswire","ticker":"QUAD","created":"2026-10-14T13:00:10.094Z","tickers":["QUAD"],"exchange":"NYSE","article_body":"75% of Americans think a simpler relationship with technology is a lifestyle upgrade\nPR Newswire\n\nSUSSEX, Wis., Oct. 14, 2026\n\nResearch from The Harris Poll and Quad reveals how brands should interact with\ndigitally fatigued audiences\n\nSUSSEX, Wis., Oct. 14, 2026 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD),\na marketing experience company that solves complex marketing challenges for\nits clients, and The Harris Poll released \"Return of Touch: The Human\nAdvantage\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2184653580&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Fthe-return-of-touch&a=Return+of+Touch%3A+The+Human+Advantage)\n,\" a new study examining how digital fatigue is prompting Americans to\nrebalance their digital lives—and how that shift is reshaping the way\nmarketers can reach consumers.\n\nQuad releases new research with The Harris Poll showing Americans want more human, tangible brand experiences.\nBuilding on the initial 2025 \"Return of Touch\" report, which found that 81% of\nGen Z wish it was easier to disconnect from digital devices, the latest survey\nof more than 2,000 Americans details how Gen Z and other generations want more\ntactile, real-life experiences and human craft from the brands they encounter.\n\nDigital detoxes become lifestyle upgrades\nGen Z feels the burden of digital life most acutely: nearly half of Gen Z\n(49%) say social scrolling makes them feel drained. This sentiment extends\nbeyond the feed, with 41% of Gen Z saying that texting and emailing are\ndraining (vs. 26% Americans), and 33% of Gen Z (vs. 20% Americans) saying AI\ntools are draining. Eighty-two percent of Gen Z report improved mental health\nfrom social media breaks, which is a six-percentage point increase compared to\nlast year.\n\nSeventy-five percent of Americans believe a simpler relationship with\ntechnology feels like a lifestyle upgrade rather than a sacrifice. That\nintention to disconnect is especially visible among Gen Z: seven in 10 plan to\npick up more hands-on hobbies this year to reduce screen time, and they're\nmore likely than Americans overall to have tried analog alternatives such as\npaper planners or physical cameras (25% vs. 20%) or a \"dumb\" phone (17% vs.\n10%). More broadly, 53% of Americans say they intentionally leave their phones\nat home or turn them off to be more present with others.\n\n\"This generation didn't grow up without technology. They grew up inside it.\nAnd now they're doing something the industry didn't predict: they're choosing\nconstraints. Film cameras with 27 shots. Paper planners. Phones that don't\nscroll. These aren't anti-tech choices: they're pro-human ones,\" said Libby\nRodney, Chief Strategy Officer, The Harris Poll. \"For marketers, the\nopportunity isn't to pull back from digital. It's to show up differently. Give\npeople something to hold, something to touch, something worth the trip.\nBecause what the data keeps telling us is that people don't want less from\nbrands. They want more of the stuff that feels real.\"\n\nThe cultural cachet of collectibles\nCollecting has emerged as an important hobby as Americans strive for balance.\nSeventy-nine percent of Gen Z say collecting physical objects helps them feel\nmore connected to the real world, while 84% of Americans say owning physical\nitems feels more satisfying than owning digital items.\n\nCollecting is far from niche: 68% of Americans currently collect at least one\ntype of physical item, such as apparel/sneakers (28%), toys/figures (26%),\nmovie media (24%) and trading cards (22%). Gen Z and Millennials over-index\nacross all categories, which underscores how collecting is widely normalized\namong younger generations. As for why people collect, nostalgia (46%), the\nenjoyment of touching and interacting with physical objects (42%) and\nself-expression (40%) are the top motivators.\n\nThe need for human craft\nThe appeal of collectibles reflects a broader consumer desire to see evidence\nof human care and craft within the brands they encounter. Roughly six in 10\nGen Z respondents say they seek a human touch in product packaging (67%),\nonline ads (62%) and catalogs (60%). Nearly two-thirds (64%) of Americans\nwould pay a premium for products guaranteed to be human-designed or\nhandcrafted, while 80% say brands that feel human and imperfect stick with\nthem more than those focused on AI-generated perfection.\n\nFor marketers, this points to an opportunity to make the human touch tangible\nthrough thoughtful design, quality materials and finishes. The survey findings\nsuggest these details drive consumer actions: 68% of Americans say print can\ninfluence them to purchase from a brand's website; 72% say mail, print\nmaterials or catalogs make them likely to visit a physical store; and 66% say\nprint could lead them to choose one brand over competitors. More than half\n(55%) of Americans say physical packaging has influenced them to buy a\nproduct.\n\nIf you build it, they will stay and hang out\nAs 80% of Americans say they're drawn to real-world experiences that don't\nrevolve around screens, the physical store becomes increasingly important.\nMany Gen Z (84%) say they've gone out of their way for an in-person shopping\nexperience, such as visiting a flagship store or attending a special event.\nSeventy-six percent of Gen Z and Millennials (63% of all Americans) say a\nstore's design alone can convince them to visit, even when they don't need\nanything.\n\nStores are important third spaces for younger generations—78% of Gen Z and\nMillennials express preference for retailers that encourage them to stay and\nexplore, whether through cafés, live entertainment, hosted workshops or\nplaces to gather.\n\n\"People notice when brands put thought and care into how they show up—from\nthe substance of a package to the way a store welcomes people and invites them\nto stay. Those details make brands feel more human, build confidence and\ncreate experiences worth remembering,\" said Heidi Waldusky, VP of Brand,\nContent & Creative, Quad. \"In a world where more interactions are becoming\nefficient and predictable, human attention to detail is a real advantage for\nbuilding brand loyalty.\"\n\nFrom the self-expression of collectibles to thoughtful ads and welcoming\nstores, the \"Return of Touch: The Human Advantage\" demonstrates that consumers\nwant more control over how technology fits into their lives and more\nopportunities to connect with brands through human, tangible experiences.\n\nThis study was conducted by The Harris Poll on behalf of Quad from July 23 to\nAugust 12, 2026, among 2,004 U.S. adults ages 18 and older. The second of a\nmulti-year study, this year's wave includes 134 Gen Z (ages 18-29), 509\nMillennials (ages 30-45), 562 Gen X (ages 46-61), and 738 Boomers (ages 62 and\nolder). Data are weighted where necessary by age, gender, region,\nrace/ethnicity, household income, education, marital status, size of\nhousehold, employment status and political party affiliation to bring them in\nline with their actual proportions in the population.\n\nFind additional data from the survey here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1935919162&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Fthe-return-of-touch-2026-data-sheet&a=here)\n and the full press kit here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2719798417&u=https%3A%2F%2Fwww.quad.com%2Fengage%2Freturn-of-touch-press-kit&a=here)\n.\n\nAbout Quad\n\nQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands\nmake direct consumer connections, from household to in-store to online. The\ncompany does this through its MX Solutions Suite\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2064737433&u=https%3A%2F%2Fwww.quad.com%2Fabout%2Fwhat-we-do&a=MX+Solutions+Suite)\n, a comprehensive range of marketing and print services that seamlessly\nintegrate creative\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=106488215&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fcreative&a=creative)\n, production\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2722090785&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fproduction&a=production)\n and media\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3787624528&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fintelligence&a=media)\n solutions across online and offline channels. Supported by\nstate-of-the-art technology\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1119760123&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Ftechnology&a=technology)\n and data-driven intelligence\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3021497582&u=https%3A%2F%2Fwww.quad.com%2Fsolutions%2Fintelligence&a=intelligence)\n, Quad simplifies the complexities of marketing by removing friction wherever\nit occurs along the marketing journey. The company tailors its uniquely\nflexible, scalable and connected solutions to each client's objectives,\ndriving cost efficiencies, improving speed-to-market, strengthening marketing\neffectiveness and delivering value on client investments.\n\nQuad employs approximately 10,000 people in 10 countries and serves\napproximately 2,100 clients including industry leading blue-chip companies\nthat serve both businesses and consumers in multiple industry verticals, with\na particular focus on commerce, including retail\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=4014942470&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fretail&a=retail)\n, consumer packaged goods\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=1638347959&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fconsumer-packaged-goods&a=consumer+packaged+goods)\n, and direct-to-consumer\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=2532554598&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fdtc&a=direct-to-consumer)\n; financial services\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3895599269&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Ffinancial-services&a=financial+services)\n; and health\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=946543850&u=https%3A%2F%2Fwww.quad.com%2Findustries%2Fhealth&a=health)\n. Quad is ranked among the largest agency companies in the U.S. by Ad Age,\nbuoyed by its full-service media agency, Rise\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=610605560&u=https%3A%2F%2Fmeetrise.com%2F&a=Rise)\n, and creative agency, Betty\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=636389270&u=https%3A%2F%2Fwww.bettyagency.com%2F&a=Betty)\n. Quad is also one of the largest commercial printers in North America,\naccording to Printing Impressions.\n\nFor more information about Quad, including its commitment to operating\nresponsibly, intentional innovation and values-driven culture, visit quad.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3470513590&u=https%3A%2F%2Fwww.quad.com%2F&a=quad.com)\n.\n\nAbout The Harris Poll\nThe Harris Poll is one of the longest-running surveys in the U.S., tracking\npublic opinion, motivations, and social sentiment since 1963. Now part of\nHarris Insights & Analytics, we provide market intelligence that helps\nbusinesses and policymakers make informed decisions. To learn more,\nvisit https://theharrispoll.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4796133-1&h=3898698207&u=https%3A%2F%2Ftheharrispoll.com%2F&a=https%3A%2F%2Ftheharrispoll.com)\n.\n\nMedia Contact\nSarah Mikhailova\nMedia Relations Manager\n212-672-1319\nsumikhailova@quad.com (mailto:sumikhailova@quad.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/75-of-americans-think-a-simpler-relationship-with-technology-is-a-lifestyle-upgrade-302907652.html\n(https://www.prnewswire.com/news-releases/75-of-americans-think-a-simpler-relationship-with-technology-is-a-lifestyle-upgrade-302907652.html)\n\nSOURCE Quad\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS2011751/Quad-Gen-Z-values-a-human-feel-across-brand-experiences.jpg?id=OA3014276\nhttps://mmx.prnewswire.com/media/MS2011760/Quad-BRND-RoT4-Infographics_Slide2.jpg?id=OA3014298\nhttps://mmx.prnewswire.com/media/MS1565618/Quad-Wordmark-Logo.jpg?id=OA3014258\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T13:00:10.175372182Z","server_sent_at_ms":1791982810175},"received_at":"2026-10-14T13:00:10.226Z","source_url":"https://www.prnewswire.com/news-releases/75-of-americans-think-a-simpler-relationship-with-technology-is-a-lifestyle-upgrade-302907652.html"},"analysis":{"id":"157296","press_release_id":"169049","analysis_json":{"industry":{"label":"Media","sector":"Communication Services"},"redFlags":[],"eventType":"operations_update","narrative":"Quad and The Harris Poll released the second wave of their \"Return of Touch\" study, surveying 2,004 U.S. adults on digital fatigue and demand for tangible brand experiences.\n\nFindings support Quad's print-centric business thesis: 75% of Americans view a simpler relationship with technology as a lifestyle upgrade, and 68% say print can influence them to purchase from a brand's website.\n\nThe release is thought leadership rather than a financial disclosure, but it reinforces the marketing narrative behind Quad's MX Solutions Suite targeting retail, CPG and direct-to-consumer clients.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Sponsored research touting print's marketing power -- brand content, not an investment event."},"keyFigures":{"customDimensions":{"quad_clients":"approximately 2,100","survey_period":"July 23 to August 12, 2026","quad_countries":10,"quad_employees":"approximately 10,000","survey_respondents":2004,"pct_gen_z_social_scrolling_drained":"49%","pct_simpler_tech_lifestyle_upgrade":"75%","pct_print_influences_website_purchase":"68%","pct_americans_would_pay_premium_human_designed":"64%"}},"quotedText":"They want more of the stuff that feels real.","namedEntities":{"people":[{"name":"Libby Rodney","role":"Chief Strategy Officer, The Harris Poll"},{"name":"Heidi Waldusky","role":"VP of Brand, Content & Creative, Quad"},{"name":"Sarah Mikhailova","role":"Media Relations Manager, Quad"}],"products":["Return of Touch: The Human Advantage","MX Solutions Suite","Rise","Betty"],"companies":[{"name":"Quad/Graphics, Inc.","ticker":"QUAD","relationship":"filer/co-author of study"},{"name":"The Harris Poll","relationship":"research partner"},{"name":"Harris Insights & Analytics","relationship":"parent of The Harris Poll"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a marketing/PR research study co-sponsored by Quad promoting its print and human-touch services. 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