{"success":true,"data":{"pressRelease":{"id":"169056","rtpr_id":"nPn7VDvjZa-20261014","ticker":"TROW","exchange":"NASDAQ","all_tickers":["TROW"],"title":"T. ROWE PRICE MOVES TO DEEPEN AND EXPAND ENGAGEMENT WITH WEALTH ADVISORS","author":"PR Newswire","published_at":"2026-10-14T13:00:16.454Z","article_body":"T. ROWE PRICE MOVES TO DEEPEN AND EXPAND ENGAGEMENT WITH WEALTH ADVISORS\nPR Newswire\n\nBALTIMORE, Oct. 14, 2026\n\nThe firm is strengthening advisor relationships with notable growth across\nfield sales teams, wealth leadership, and product specialists\n\nBALTIMORE, Oct. 14, 2026 /PRNewswire/ -- T. Rowe Price, a global investment\nmanagement firm and a leader in retirement, is increasing the capacity of its\nU.S. Intermediaries Wealth Management business to deepen and expand advisor\nengagement and relationships. In today's evolving marketplace, where client\nneeds are becoming increasingly complex and personalized, advisors are seeking\nmore specific and targeted service. In response, T. Rowe Price is expanding\nits field sales coverage, growing its wealth leadership and product specialist\nteams, and enhancing how the firm connects advisors with thoughtfully\ndeveloped resources, broad product expertise, and specialized support.\n\nThis growth underscores T. Rowe Price's ongoing commitment to aid advisors as\nbusiness models and investor priorities evolve. With an expanded footprint and\nstrategic enhancements underway, the firm intends to further support advisors\nand their clients with access to tailored and relevant expertise and\nofferings, including: tax-optimized drawdown strategies; customizable\nresources, including Portfolio Construction Solutions and custom model\nportfolios; a full range of investment products, including alternative\ninvestments, separately managed accounts (SMAs), and actively managed\nexchange-traded funds (ETFs); and research-rich insights, practice management\nguidance, and thought leadership designed to help advisors grow their\nbusinesses and strengthen client relationships.\n\n\"Financial advisors are operating in a rapidly changing marketplace,\" said\nKevin Collins, head of T. Rowe Price U.S. Intermediaries (USI). \"They're\nhelping clients navigate more complex markets, extreme equity market\nconcentration, and a dynamic interest rate environment, all against clients'\ngrowing needs for more tailored wealth solutions. We've built strong momentum\nacross our Wealth business in recent years, but we see opportunity to do more.\nBy significantly expanding our field sales coverage, growing our leadership,\nand continuing to enhance the products, insights, and support services we\nbring to market, we are better positioned to help advisors solve for the\nchallenges they and their clients face today.\"\n\nT. Rowe Price has been in the process of adding more than 50 new client-facing\nroles in broker-dealer and registered investment advisor (RIA) field sales, as\nwell as to the alternatives, ETF, and model portfolio specialist teams. These\nadditions also include two executives for new strategy-focused national\naccount leadership roles within the wealth management channel, reporting to\nCo-Head of Wealth Management within USI Annie Brown: Kevin Johnson joined the\nfirm as head of wealth research and Ryan Bauer joined as head of RIA\nenterprise national accounts.\n\n * Johnson is leading the firm's wealth research strategy, driving the strategic\nengagement with manager research teams and discretionary model teams about T.\nRowe Price's range of investment strategies and capabilities. In this role,\nJohnson is working with manager research teams and model teams across channels\nand platforms to cultivate new distribution relationships. He joins T. Rowe\nPrice with more than 30 years of industry experience, having most recently\nserved as head of platform distribution at Allspring Global Investments.\n * Bauer is responsible for T. Rowe Price's strategy development and execution\nacross its largest and most complex RIA relationships, including Enterprise\nRIAs. Bauer joins the firm with more than 15 years of industry experience,\nmost recently serving for 12 years in the asset management business of\nDeutsche Bank, DWS Group. His background covers a range of industry\ndistribution channels, including RIA enterprise, Outsourced Chief Investment\nOfficer (OCIO), independent broker-dealers, and banks.\nABOUT T. ROWE PRICE\n\nT. Rowe Price (NASDAQ-GS: TROW) is a leading global asset management firm,\nentrusted with managing $1.86 trillion in client assets as of September 30,\n2026, about two-thirds of which are retirement-related. Renowned for nearly 90\nyears of investment excellence, retirement leadership, and independent\nproprietary research, the firm leverages its longstanding expertise to ask\nbetter questions that can drive better investment decisions. Built on a\nculture of integrity and prioritizing client interests, T. Rowe Price empowers\nmillions of investors worldwide to thrive amidst evolving markets. Visit\ntroweprice.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797345-1&h=3446882493&u=https%3A%2F%2Fwww.troweprice.com%2Fcorporate%2Fus%2Fen%2Fpress.html%3Fvan%3Dnewsroom&a=troweprice.com%2Fnewsroom)\nfor news and public policy commentary.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/t-rowe-price-moves-to-deepen-and-expand-engagement-with-wealth-advisors-302907933.html\n(https://www.prnewswire.com/news-releases/t-rowe-price-moves-to-deepen-and-expand-engagement-with-wealth-advisors-302907933.html)\n\nSOURCE T. Rowe Price Group\n\n\n\nT. ROWE PRICE PUBLIC RELATIONS CONTACTS: Kim Francois, 410-577-4423, kim.francois@troweprice.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS679616/T-Rowe-Price-Logo.jpg?id=OA3017471\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn7VDvjZa-20261014","title":"T. ROWE PRICE MOVES TO DEEPEN AND EXPAND ENGAGEMENT WITH WEALTH ADVISORS","author":"PR Newswire","ticker":"TROW","created":"2026-10-14T13:00:16.454Z","tickers":["TROW"],"exchange":"NASDAQ","article_body":"T. ROWE PRICE MOVES TO DEEPEN AND EXPAND ENGAGEMENT WITH WEALTH ADVISORS\nPR Newswire\n\nBALTIMORE, Oct. 14, 2026\n\nThe firm is strengthening advisor relationships with notable growth across\nfield sales teams, wealth leadership, and product specialists\n\nBALTIMORE, Oct. 14, 2026 /PRNewswire/ -- T. Rowe Price, a global investment\nmanagement firm and a leader in retirement, is increasing the capacity of its\nU.S. Intermediaries Wealth Management business to deepen and expand advisor\nengagement and relationships. In today's evolving marketplace, where client\nneeds are becoming increasingly complex and personalized, advisors are seeking\nmore specific and targeted service. In response, T. Rowe Price is expanding\nits field sales coverage, growing its wealth leadership and product specialist\nteams, and enhancing how the firm connects advisors with thoughtfully\ndeveloped resources, broad product expertise, and specialized support.\n\nThis growth underscores T. Rowe Price's ongoing commitment to aid advisors as\nbusiness models and investor priorities evolve. With an expanded footprint and\nstrategic enhancements underway, the firm intends to further support advisors\nand their clients with access to tailored and relevant expertise and\nofferings, including: tax-optimized drawdown strategies; customizable\nresources, including Portfolio Construction Solutions and custom model\nportfolios; a full range of investment products, including alternative\ninvestments, separately managed accounts (SMAs), and actively managed\nexchange-traded funds (ETFs); and research-rich insights, practice management\nguidance, and thought leadership designed to help advisors grow their\nbusinesses and strengthen client relationships.\n\n\"Financial advisors are operating in a rapidly changing marketplace,\" said\nKevin Collins, head of T. Rowe Price U.S. Intermediaries (USI). \"They're\nhelping clients navigate more complex markets, extreme equity market\nconcentration, and a dynamic interest rate environment, all against clients'\ngrowing needs for more tailored wealth solutions. We've built strong momentum\nacross our Wealth business in recent years, but we see opportunity to do more.\nBy significantly expanding our field sales coverage, growing our leadership,\nand continuing to enhance the products, insights, and support services we\nbring to market, we are better positioned to help advisors solve for the\nchallenges they and their clients face today.\"\n\nT. Rowe Price has been in the process of adding more than 50 new client-facing\nroles in broker-dealer and registered investment advisor (RIA) field sales, as\nwell as to the alternatives, ETF, and model portfolio specialist teams. These\nadditions also include two executives for new strategy-focused national\naccount leadership roles within the wealth management channel, reporting to\nCo-Head of Wealth Management within USI Annie Brown: Kevin Johnson joined the\nfirm as head of wealth research and Ryan Bauer joined as head of RIA\nenterprise national accounts.\n\n * Johnson is leading the firm's wealth research strategy, driving the strategic\nengagement with manager research teams and discretionary model teams about T.\nRowe Price's range of investment strategies and capabilities. In this role,\nJohnson is working with manager research teams and model teams across channels\nand platforms to cultivate new distribution relationships. He joins T. Rowe\nPrice with more than 30 years of industry experience, having most recently\nserved as head of platform distribution at Allspring Global Investments.\n * Bauer is responsible for T. Rowe Price's strategy development and execution\nacross its largest and most complex RIA relationships, including Enterprise\nRIAs. Bauer joins the firm with more than 15 years of industry experience,\nmost recently serving for 12 years in the asset management business of\nDeutsche Bank, DWS Group. His background covers a range of industry\ndistribution channels, including RIA enterprise, Outsourced Chief Investment\nOfficer (OCIO), independent broker-dealers, and banks.\nABOUT T. ROWE PRICE\n\nT. Rowe Price (NASDAQ-GS: TROW) is a leading global asset management firm,\nentrusted with managing $1.86 trillion in client assets as of September 30,\n2026, about two-thirds of which are retirement-related. Renowned for nearly 90\nyears of investment excellence, retirement leadership, and independent\nproprietary research, the firm leverages its longstanding expertise to ask\nbetter questions that can drive better investment decisions. Built on a\nculture of integrity and prioritizing client interests, T. Rowe Price empowers\nmillions of investors worldwide to thrive amidst evolving markets. Visit\ntroweprice.com/newsroom\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4797345-1&h=3446882493&u=https%3A%2F%2Fwww.troweprice.com%2Fcorporate%2Fus%2Fen%2Fpress.html%3Fvan%3Dnewsroom&a=troweprice.com%2Fnewsroom)\nfor news and public policy commentary.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/t-rowe-price-moves-to-deepen-and-expand-engagement-with-wealth-advisors-302907933.html\n(https://www.prnewswire.com/news-releases/t-rowe-price-moves-to-deepen-and-expand-engagement-with-wealth-advisors-302907933.html)\n\nSOURCE T. Rowe Price Group\n\n\n\nT. ROWE PRICE PUBLIC RELATIONS CONTACTS: Kim Francois, 410-577-4423, kim.francois@troweprice.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS679616/T-Rowe-Price-Logo.jpg?id=OA3017471\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T13:00:16.512304367Z","server_sent_at_ms":1791982816512},"received_at":"2026-10-14T13:00:16.562Z","source_url":"https://www.prnewswire.com/news-releases/t-rowe-price-moves-to-deepen-and-expand-engagement-with-wealth-advisors-302907933.html"},"analysis":{"id":"157301","press_release_id":"169056","analysis_json":{"industry":{"label":"Capital Markets","sector":"Financials"},"redFlags":[],"eventType":"operations_update","narrative":"T. Rowe Price is expanding its U.S. Intermediaries Wealth Management business, adding more than 50 client-facing roles across broker-dealer and RIA field sales plus alternatives, ETF, and model portfolio specialist teams.\n\nThe firm also hired two strategy-focused national account executives: Kevin Johnson as head of wealth research (from Allspring) and Ryan Bauer as head of RIA enterprise national accounts (from DWS Group).\n\nThe push targets advisor demand for tailored solutions like tax-optimized drawdown strategies, SMAs, and custom model portfolios; T. Rowe Price manages $1.86 trillion in client assets, about two-thirds retirement-related.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Active distribution buildout in the intermediary channel -- a bet on organic growth but no near-term financial impact."},"keyFigures":{"customDimensions":{"aum":"$1.86 trillion","new_client_facing_roles":"more than 50"}},"quotedText":"We've built strong momentum across our Wealth business in recent years, but we see opportunity to do more.","namedEntities":{"people":[{"name":"Kevin Collins","role":"Head of U.S. Intermediaries (USI)"},{"name":"Annie Brown","role":"Co-Head of Wealth Management within USI"},{"name":"Kevin Johnson","role":"Head of Wealth Research"},{"name":"Ryan Bauer","role":"Head of RIA Enterprise National Accounts"}],"products":["Portfolio Construction Solutions","custom model portfolios","alternative investments","separately managed accounts (SMAs)","actively managed exchange-traded funds (ETFs)"],"companies":[{"name":"T. 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Strategically positive but no quantified financial impact; routine business buildout."},"tickerRelevance":{"others":[],"primary":"TROW"},"globalImportance":22,"audienceRelevance":35,"eventTypeSecondary":["executive_change"],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"distribution expansion and specialist hires","householdBrandBoost":"moderate","financialQuantification":"none beyond AUM"}},"event_type":"operations_update","event_type_secondary":["executive_change"],"sentiment":"bullish","material_impact_score":2,"narrative":"T. Rowe Price is expanding its U.S. Intermediaries Wealth Management business, adding more than 50 client-facing roles across broker-dealer and RIA field sales plus alternatives, ETF, and model portfolio specialist teams.\n\nThe firm also hired two strategy-focused national account executives: Kevin Johnson as head of wealth research (from Allspring) and Ryan Bauer as head of RIA enterprise national accounts (from DWS Group).\n\nThe push targets advisor demand for tailored solutions like tax-optimized drawdown strategies, SMAs, and custom model portfolios; T. Rowe Price manages $1.86 trillion in client assets, about two-thirds retirement-related.","key_figures":{"customDimensions":{"aum":"$1.86 trillion","new_client_facing_roles":"more than 50"}},"named_entities":{"people":[{"name":"Kevin Collins","role":"Head of U.S. Intermediaries (USI)"},{"name":"Annie Brown","role":"Co-Head of Wealth Management within USI"},{"name":"Kevin Johnson","role":"Head of Wealth Research"},{"name":"Ryan Bauer","role":"Head of RIA Enterprise National Accounts"}],"products":["Portfolio Construction Solutions","custom model portfolios","alternative investments","separately managed accounts (SMAs)","actively managed exchange-traded funds (ETFs)"],"companies":[{"name":"T. Rowe Price Group","ticker":"TROW","relationship":"filer"},{"name":"Allspring Global Investments","relationship":"former employer of new hire"},{"name":"DWS Group","relationship":"former employer of new hire (Deutsche Bank asset management)"}],"dollarAmounts":[{"amount":"$1.86 trillion","context":"client assets under management as of September 30, 2026"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-14T13:00:26.599Z","global_importance":22,"audience_relevance":35,"importance_components":{"tickerTier":"large-cap","eventGravity":"distribution expansion and specialist hires","householdBrandBoost":"moderate","financialQuantification":"none beyond AUM"}},"durationMs":5408,"modelName":"glm-5.3-flashx"}}