{"success":true,"data":{"pressRelease":{"id":"169613","rtpr_id":"nPn31YZjQa-20261014","ticker":"DGE","exchange":"LSE","all_tickers":["DGE"],"title":"Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour","author":"PR Newswire","published_at":"2026-10-14T21:21:27.462Z","article_body":"Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour\nPR Newswire\n\nSHELBYVILLE, Ky., Oct. 14, 2026\n\nThe duo is hitting the road to bring bold flavor to whiskey drinks and local\nbites nationwide\n\nSHELBYVILLE, Ky., Oct. 14, 2026 /PRNewswire/ -- ON THE ROAD — Sweet + Heat.\nFood + Drink. Drizzle + Pour. Bulleit Frontier Whiskey and Mike's Hot Honey\nare joining forces in a new partnership built around perfect combos and bold\nflavors. The two powerhouse brands are teaming up to bring unexpected pairings\nfrom their bottles to foods, cocktails and culture. Off the heels of the\nlaunch of Bulleit '87, the newest expression that combines bourbon and rye\ntogether in one blend, the two brands are teaming up to level up your favorite\nserves with a Drizzle of Mike's Hot Honey and a Pour of Bulleit Frontier\nWhiskey. Just as Bulleit '87 marries bourbon richness with spiced rye, Mike's\nHot Honey brings the sweet heat. When the two combine in one glass, the\nultimate pairing is born.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/bulleit/9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=1024079737&u=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing&a=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing)\n\nBulleit '87 and Mike's Hot Honey are taking that pairing on the road, with\nstops at 22 events across 15 cities throughout the year. From festivals and\nsports games to major food and cultural moments, the duo will show up with\npours of Bulleit '87 served neat or on the rocks with a drizzle of Mike's Hot\nHoney on the rim, delivering bold, delicious flavor to the glass. Try the\nultimate pairing from the new Bulleit Rider, a mobile bar decked out in\nBulleit's signature orange. Don't worry, Bulleit Bourbon and Bulleit Rye will\nbe there too, showing up in cocktails alongside the sweet heat addition of\nMike's Hot Honey as a key ingredient. The partnership will also come to life\nthrough local food collaborations and wearable swag, bringing a different take\non the ultimate pairing to every stop. From collabs with Briscuits in Austin,\nTexas to Cafe du Monde Beignets in NOLA to a classic deli sandwich with Ggiata\nDelicatessen in Los Angeles, people can savor the flavor of a Drizzle + a Pour\nin culinary classics and local favorites all over the US.\n\n\"As a brand built on backing bold ideas and doing things differently, we're\nthrilled to partner with Mike's Hot Honey to create the ultimate flavor\npairing,\" said Frank Dudley, Brand Director of American Whiskey at Diageo.\n\"We're all about pushing the boundaries of flavor exploration, and Mike's Hot\nHoney shares the same philosophy of quality and flavor, making for a pairing\nthat tastes damn good.\"\n\nYou can expect to see a lot more of this collab. The Bulleit x Mike's Hot\nHoney partnership will pop up in bars, restaurants and spirits retailers\nnationwide, bringing the ultimate swicy pairing to drinks menus and store\nshelves.\n\nBULLEIT X MIKE'S HOT HONEY COCKTAIL RECIPES\n\nHot Honey Old Fashioned:\n\n * 1.5 oz Bulleit Bourbon\n * 2 bar spoons (approx. 1/8 oz) of Mike's Hot Honey\n * 2 dashes Bitters\n * Garnish: Expressed orange peel.\nSwicy Gold Rush:\n\n * 1.5 oz Bulleit Rye\n * 0.75 oz Lemon Juice\n * 0.5 oz Mike's Hot Honey\n * Garnish: Lemon peel or dehydrated lemon.\nBulleit '87:\n\nNeat or On The Rocks pour with a drizzle of Mike's Hot Honey on the rim\n\nBULLEIT X MIKE'S HOT HONEY AT EVENTS\n\nRight around the corner, catch this collab outside at:\n\n * Los Angeles: Bulleit and Mike's Hot Honey are teaming up with\nGgiata Delicatessen\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=2085513512&u=https%3A%2F%2Fwww.instagram.com%2Fggiata%2F%3Fhl%3Den&a=Ggiata+Delicatessen)\n\non The Kentucky Hotshot, a limited-time sandwich by LA's coolest purveyors\nfeaturing chicken marinated in a special Bulleit '87 BBQ sauce and finished\nwith a Mike's Hot Honey drizzle, available for $18 across all Ggiata\nDelicatessen locations this weekend only (October 16 - October 19).\n * NYC: On October 17, the Bulleit Rider makes its way to NYC to take over Stone\nStreet Oktoberfest, offering complimentary cocktails, serves of Bulleit '87\nand Mike's Hot Honey, and giveaways at several bars on the block.\nAnd down the line, we'll be showing up in many more cities, including the\nbelow. The fun will continue into 2027, so keep an eye out!\n\n * 10/23: Whiskey Washback Dallas\n * 10/24: Detroit Bar Takeovers\n * 10/30: Whiskey Washback NYC\n * 11/20: WhiskyFest NY\n * 2/25 - 2/28: Miami South Beach Food & Wine\n * 4/9 - 4/11: Tampa Gasparilla Music Festival\n * 4/28 - 4/30: Lousiville Derby Week\nIf you'd like to experiment with the ultimate pairing at home or at your local\nbar, try Mike's Hot Honey x Bulleit in our simple but delicious signature\npours. When used as a rim for a neat or on-the-rocks pour of Bulleit '87,\nMike's Hot Honey draws out the whiskey's brown sugar sweetness while\namplifying its spiced rye, resulting in a swicy experience that lets both\nbottles shine in the glass. A Drizzle of Mike's Hot Honey also gives a sweet\nheat element in the Hot Honey Old Fashioned and the Swicy Gold Rush, and\nupgrades food recipes that complement the whiskies however you drink 'em.\n\nBeyond food and drink, the flavor journey is getting its own look. Illustrated\nby Diego Aguilar (@bird_milk_\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=186169209&u=https%3A%2F%2Fwww.instagram.com%2Fbird_milk_%3Fstkn%3DMXdjaHBqNjZvbjB1NA%253D%253D&a=%40bird_milk_)\n), the limited-edition Bulleit '87 x Mike's Hot Honey tee takes inspiration\nfrom the bold flavors and unexpected pairings found throughout the roadshow.\nThe tee will be available for a limited time on the Mike's Hot Honey website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=843619269&u=https%3A%2F%2Fmikeshothoney.com%2Fproducts%2Fbulleit-roadshow-t-shirt&a=Mike%27s+Hot+Honey+website)\nfor $30, with chances to score one for free on Bulleit's Instagram page.\n\nThe suggested retail price for Bulleit '87 is $29.99 for a 750mL bottle, in\nline with Bulleit Bourbon and Bulleit 95 Rye, available at select retail\nstores nationwide or online at ReserveBar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=2129763078&u=https%3A%2F%2Fwww.reservebar.com%2Fproducts%2Fbulleit-87-whiskey%2FGROUPING-1932897&a=ReserveBar)\n.\n\nBulleit knows whiskey is best enjoyed with a glass of water and encourages\nthose 21+ to sip boldly and responsibly. For more on Bulleit Frontier Whiskey,\nvisit bulleit.com. Be sure to check out our Instagram @bulleit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=3602262164&u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&a=%40bulleit)\nfor more updates and where to purchase the spirit once it becomes available.\n\n21+ Please Drink Responsibly. Bulleit '87 Whiskey. 45% Alc/Vol. The Bulleit\nDistilling Co., Shelbyville, KY.\n\nABOUT BULLEIT\nFounded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that\nturned into one of the fastest-growing whiskeys in America. Unlike traditional\ncorn-forward bourbons, Bulleit is known for using a high rye mashbill,\nresulting in a bold, spicy character that is backed by caramel sweetness and a\nfinish that holds its ground. It offers a distinctive take on whiskies that\nsets it apart from the start. Our top-selling Bulleit Rye is a direct result\nof our restless creators behind the bar. They inspire us every day, so we put\ntheir dreams into action and created our rye by their request. We know that\nwhatever our amazing bartender community can dream up is worth doing, so we\nturned a dream into a reality - a brand ethos we take to heart.\n\nAt Bulleit, we put our intentions into action at our state-of-the-art\ndistillery in Shelbyville, KY, opened in 2017 and a key fixture on the\nKentucky Bourbon Trail. As a brand that is passionate about awakening our\nfrontier spirit, Bulleit Distilling Co. has continued to develop a modern,\ntechnological, and sustainable approach to making bold whiskey. As a testament\nto taking our craft seriously, our Frontier Whiskey was recognized for winning\na Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the\n2024 Tag Spirits Awards.\n\nABOUT DIAGEO\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO). For more information about\nDiageo, our people, our brands, and performance, visit us at www.diageo.com\n(http://www.diageo.com) . Visit Diageo's global responsible drinking resource,\nwww.DRINKiQ.com (http://www.DRINKiQ.com) for information, initiatives, and\nways to share best practice.\n\nCrafting iconic drinks chosen for life's moments.\n\nABOUT GGIATA DELICATESSEN\nFounded by childhood friends Noah Holton-Raphael, Max Bahramipour, and Jack\nBiebel, Ggiata draws inspiration from the classic Italian delis of their\nhometown, Montclair, New Jersey, community hubs where friends and family\ngathered over great food. Bringing that tradition west, Ggiata reimagines the\nEast Coast deli through a California lens, serving high-quality, Italian-style\nsandwiches, wraps, salads, sides, and pastries made with care and the best\nlocal ingredients.\n\nFrom its beginnings in Melrose Hill, Ggiata has grown to neighborhoods\nincluding West Hollywood, Venice, Highland Park, Brentwood, Studio City, and\nnow Echo Park. Each location reflects the brand's roots in craftsmanship and\ncollaboration, featuring partnerships with local artisans and creatives that\nmake every space uniquely its own. At its core, Ggiata aims to be a\nneighborhood fixture: a place that delivers exceptional food, genuine\nhospitality, and a modern take on the timeless deli experience. For more\ninformation, visit ggiata.com and follow @ggiata on Instagram.\n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-and-mikes-hot-honey-collab-on-the-ultimate-pairing-a-drizzle--a-pour-302909157.html\n(https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-and-mikes-hot-honey-collab-on-the-ultimate-pairing-a-drizzle--a-pour-302909157.html)\n\nSOURCE DIAGEO\n\n\n\nBulleit@HUNTERPR.com\n\nPhoto: \nhttps://www.multivu.com/bulleit/image/9426451-The-Kentucky-Hot-Shot.jpg\nhttps://www.multivu.com/bulleit/image/9426451-The-Bulleit-Rye-Whiskey-Swicy-Gold-Rush.jpg\nhttps://www.multivu.com/bulleit/image/9426451-The-Bulleit-Bourbon-Hot-Honey-Old-Fashioned.jpg\nhttps://www.multivu.com/bulleit/image/9426451-jCustom-Bulleit-Frontier-WhiskeyxMike%27s-Hot-Honey-tee-shirt-1500.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn31YZjQa-20261014","title":"Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour","author":"PR Newswire","ticker":"DGE","created":"2026-10-14T21:21:27.462Z","tickers":["DGE"],"exchange":"LSE","article_body":"Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour\nPR Newswire\n\nSHELBYVILLE, Ky., Oct. 14, 2026\n\nThe duo is hitting the road to bring bold flavor to whiskey drinks and local\nbites nationwide\n\nSHELBYVILLE, Ky., Oct. 14, 2026 /PRNewswire/ -- ON THE ROAD — Sweet + Heat.\nFood + Drink. Drizzle + Pour. Bulleit Frontier Whiskey and Mike's Hot Honey\nare joining forces in a new partnership built around perfect combos and bold\nflavors. The two powerhouse brands are teaming up to bring unexpected pairings\nfrom their bottles to foods, cocktails and culture. Off the heels of the\nlaunch of Bulleit '87, the newest expression that combines bourbon and rye\ntogether in one blend, the two brands are teaming up to level up your favorite\nserves with a Drizzle of Mike's Hot Honey and a Pour of Bulleit Frontier\nWhiskey. Just as Bulleit '87 marries bourbon richness with spiced rye, Mike's\nHot Honey brings the sweet heat. When the two combine in one glass, the\nultimate pairing is born.\n\nExperience the full interactive Multichannel News Release here:\nhttps://www.multivu.com/bulleit/9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=1024079737&u=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing&a=https%3A%2F%2Fwww.multivu.com%2Fbulleit%2F9426451-en-bulleit-frontier-whiskey-mikes-hot-honey-collab-ultimate-pairing)\n\nBulleit '87 and Mike's Hot Honey are taking that pairing on the road, with\nstops at 22 events across 15 cities throughout the year. From festivals and\nsports games to major food and cultural moments, the duo will show up with\npours of Bulleit '87 served neat or on the rocks with a drizzle of Mike's Hot\nHoney on the rim, delivering bold, delicious flavor to the glass. Try the\nultimate pairing from the new Bulleit Rider, a mobile bar decked out in\nBulleit's signature orange. Don't worry, Bulleit Bourbon and Bulleit Rye will\nbe there too, showing up in cocktails alongside the sweet heat addition of\nMike's Hot Honey as a key ingredient. The partnership will also come to life\nthrough local food collaborations and wearable swag, bringing a different take\non the ultimate pairing to every stop. From collabs with Briscuits in Austin,\nTexas to Cafe du Monde Beignets in NOLA to a classic deli sandwich with Ggiata\nDelicatessen in Los Angeles, people can savor the flavor of a Drizzle + a Pour\nin culinary classics and local favorites all over the US.\n\n\"As a brand built on backing bold ideas and doing things differently, we're\nthrilled to partner with Mike's Hot Honey to create the ultimate flavor\npairing,\" said Frank Dudley, Brand Director of American Whiskey at Diageo.\n\"We're all about pushing the boundaries of flavor exploration, and Mike's Hot\nHoney shares the same philosophy of quality and flavor, making for a pairing\nthat tastes damn good.\"\n\nYou can expect to see a lot more of this collab. The Bulleit x Mike's Hot\nHoney partnership will pop up in bars, restaurants and spirits retailers\nnationwide, bringing the ultimate swicy pairing to drinks menus and store\nshelves.\n\nBULLEIT X MIKE'S HOT HONEY COCKTAIL RECIPES\n\nHot Honey Old Fashioned:\n\n * 1.5 oz Bulleit Bourbon\n * 2 bar spoons (approx. 1/8 oz) of Mike's Hot Honey\n * 2 dashes Bitters\n * Garnish: Expressed orange peel.\nSwicy Gold Rush:\n\n * 1.5 oz Bulleit Rye\n * 0.75 oz Lemon Juice\n * 0.5 oz Mike's Hot Honey\n * Garnish: Lemon peel or dehydrated lemon.\nBulleit '87:\n\nNeat or On The Rocks pour with a drizzle of Mike's Hot Honey on the rim\n\nBULLEIT X MIKE'S HOT HONEY AT EVENTS\n\nRight around the corner, catch this collab outside at:\n\n * Los Angeles: Bulleit and Mike's Hot Honey are teaming up with\nGgiata Delicatessen\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=2085513512&u=https%3A%2F%2Fwww.instagram.com%2Fggiata%2F%3Fhl%3Den&a=Ggiata+Delicatessen)\n\non The Kentucky Hotshot, a limited-time sandwich by LA's coolest purveyors\nfeaturing chicken marinated in a special Bulleit '87 BBQ sauce and finished\nwith a Mike's Hot Honey drizzle, available for $18 across all Ggiata\nDelicatessen locations this weekend only (October 16 - October 19).\n * NYC: On October 17, the Bulleit Rider makes its way to NYC to take over Stone\nStreet Oktoberfest, offering complimentary cocktails, serves of Bulleit '87\nand Mike's Hot Honey, and giveaways at several bars on the block.\nAnd down the line, we'll be showing up in many more cities, including the\nbelow. The fun will continue into 2027, so keep an eye out!\n\n * 10/23: Whiskey Washback Dallas\n * 10/24: Detroit Bar Takeovers\n * 10/30: Whiskey Washback NYC\n * 11/20: WhiskyFest NY\n * 2/25 - 2/28: Miami South Beach Food & Wine\n * 4/9 - 4/11: Tampa Gasparilla Music Festival\n * 4/28 - 4/30: Lousiville Derby Week\nIf you'd like to experiment with the ultimate pairing at home or at your local\nbar, try Mike's Hot Honey x Bulleit in our simple but delicious signature\npours. When used as a rim for a neat or on-the-rocks pour of Bulleit '87,\nMike's Hot Honey draws out the whiskey's brown sugar sweetness while\namplifying its spiced rye, resulting in a swicy experience that lets both\nbottles shine in the glass. A Drizzle of Mike's Hot Honey also gives a sweet\nheat element in the Hot Honey Old Fashioned and the Swicy Gold Rush, and\nupgrades food recipes that complement the whiskies however you drink 'em.\n\nBeyond food and drink, the flavor journey is getting its own look. Illustrated\nby Diego Aguilar (@bird_milk_\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=186169209&u=https%3A%2F%2Fwww.instagram.com%2Fbird_milk_%3Fstkn%3DMXdjaHBqNjZvbjB1NA%253D%253D&a=%40bird_milk_)\n), the limited-edition Bulleit '87 x Mike's Hot Honey tee takes inspiration\nfrom the bold flavors and unexpected pairings found throughout the roadshow.\nThe tee will be available for a limited time on the Mike's Hot Honey website\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=843619269&u=https%3A%2F%2Fmikeshothoney.com%2Fproducts%2Fbulleit-roadshow-t-shirt&a=Mike%27s+Hot+Honey+website)\nfor $30, with chances to score one for free on Bulleit's Instagram page.\n\nThe suggested retail price for Bulleit '87 is $29.99 for a 750mL bottle, in\nline with Bulleit Bourbon and Bulleit 95 Rye, available at select retail\nstores nationwide or online at ReserveBar\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=2129763078&u=https%3A%2F%2Fwww.reservebar.com%2Fproducts%2Fbulleit-87-whiskey%2FGROUPING-1932897&a=ReserveBar)\n.\n\nBulleit knows whiskey is best enjoyed with a glass of water and encourages\nthose 21+ to sip boldly and responsibly. For more on Bulleit Frontier Whiskey,\nvisit bulleit.com. Be sure to check out our Instagram @bulleit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4798420-1&h=3602262164&u=https%3A%2F%2Fwww.instagram.com%2Fbulleit%2F%3Fhl%3Den&a=%40bulleit)\nfor more updates and where to purchase the spirit once it becomes available.\n\n21+ Please Drink Responsibly. Bulleit '87 Whiskey. 45% Alc/Vol. The Bulleit\nDistilling Co., Shelbyville, KY.\n\nABOUT BULLEIT\nFounded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that\nturned into one of the fastest-growing whiskeys in America. Unlike traditional\ncorn-forward bourbons, Bulleit is known for using a high rye mashbill,\nresulting in a bold, spicy character that is backed by caramel sweetness and a\nfinish that holds its ground. It offers a distinctive take on whiskies that\nsets it apart from the start. Our top-selling Bulleit Rye is a direct result\nof our restless creators behind the bar. They inspire us every day, so we put\ntheir dreams into action and created our rye by their request. We know that\nwhatever our amazing bartender community can dream up is worth doing, so we\nturned a dream into a reality - a brand ethos we take to heart.\n\nAt Bulleit, we put our intentions into action at our state-of-the-art\ndistillery in Shelbyville, KY, opened in 2017 and a key fixture on the\nKentucky Bourbon Trail. As a brand that is passionate about awakening our\nfrontier spirit, Bulleit Distilling Co. has continued to develop a modern,\ntechnological, and sustainable approach to making bold whiskey. As a testament\nto taking our craft seriously, our Frontier Whiskey was recognized for winning\na Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the\n2024 Tag Spirits Awards.\n\nABOUT DIAGEO\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO). For more information about\nDiageo, our people, our brands, and performance, visit us at www.diageo.com\n(http://www.diageo.com) . Visit Diageo's global responsible drinking resource,\nwww.DRINKiQ.com (http://www.DRINKiQ.com) for information, initiatives, and\nways to share best practice.\n\nCrafting iconic drinks chosen for life's moments.\n\nABOUT GGIATA DELICATESSEN\nFounded by childhood friends Noah Holton-Raphael, Max Bahramipour, and Jack\nBiebel, Ggiata draws inspiration from the classic Italian delis of their\nhometown, Montclair, New Jersey, community hubs where friends and family\ngathered over great food. Bringing that tradition west, Ggiata reimagines the\nEast Coast deli through a California lens, serving high-quality, Italian-style\nsandwiches, wraps, salads, sides, and pastries made with care and the best\nlocal ingredients.\n\nFrom its beginnings in Melrose Hill, Ggiata has grown to neighborhoods\nincluding West Hollywood, Venice, Highland Park, Brentwood, Studio City, and\nnow Echo Park. Each location reflects the brand's roots in craftsmanship and\ncollaboration, featuring partnerships with local artisans and creatives that\nmake every space uniquely its own. At its core, Ggiata aims to be a\nneighborhood fixture: a place that delivers exceptional food, genuine\nhospitality, and a modern take on the timeless deli experience. For more\ninformation, visit ggiata.com and follow @ggiata on Instagram.\n\n \n\n \n\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-and-mikes-hot-honey-collab-on-the-ultimate-pairing-a-drizzle--a-pour-302909157.html\n(https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-and-mikes-hot-honey-collab-on-the-ultimate-pairing-a-drizzle--a-pour-302909157.html)\n\nSOURCE DIAGEO\n\n\n\nBulleit@HUNTERPR.com\n\nPhoto: \nhttps://www.multivu.com/bulleit/image/9426451-The-Kentucky-Hot-Shot.jpg\nhttps://www.multivu.com/bulleit/image/9426451-The-Bulleit-Rye-Whiskey-Swicy-Gold-Rush.jpg\nhttps://www.multivu.com/bulleit/image/9426451-The-Bulleit-Bourbon-Hot-Honey-Old-Fashioned.jpg\nhttps://www.multivu.com/bulleit/image/9426451-jCustom-Bulleit-Frontier-WhiskeyxMike%27s-Hot-Honey-tee-shirt-1500.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-10-14T21:21:27.514200664Z","server_sent_at_ms":1792012887514},"received_at":"2026-10-14T21:21:27.567Z","source_url":"https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-and-mikes-hot-honey-collab-on-the-ultimate-pairing-a-drizzle--a-pour-302909157.html"},"analysis":{"id":"157844","press_release_id":"169613","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"Diageo's Bulleit Frontier Whiskey announced a marketing partnership with Mike's Hot Honey centered on the launch of Bulleit '87, the new bourbon-rye blend priced at $29.99 for a 750mL bottle.\n\nThe brands will appear together at 22 events across 15 cities through 2027, including a Bulleit Rider mobile bar, local food collaborations in Austin, New Orleans, Los Angeles and NYC, and a limited-edition $30 t-shirt.\n\nThis is a consumer brand-marketing release with no financial metrics or strategic disclosure; it is immaterial to Diageo's fundamentals.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Consumer brand collab -- suppress for financial feeds; optional lifestyle audience angle."},"keyFigures":{"customDimensions":{"cities":15,"events_planned":22,"bulleit_87_retail_price":"$29.99","limited_edition_tee_price":"$30"}},"quotedText":"As a brand built on backing bold ideas and doing things differently, we're thrilled to partner with Mike's Hot Honey to create the ultimate flavor pairing","namedEntities":{"people":[{"name":"Frank Dudley","role":"Brand Director of American Whiskey at Diageo"},{"name":"Diego Aguilar","role":"illustrator of limited-edition tee"},{"name":"Noah Holton-Raphael","role":"co-founder of Ggiata Delicatessen"},{"name":"Max Bahramipour","role":"co-founder of Ggiata Delicatessen"},{"name":"Jack Biebel","role":"co-founder of Ggiata Delicatessen"}],"products":["Bulleit '87","Bulleit Bourbon","Bulleit Rye","Mike's Hot Honey","The Kentucky Hotshot","Bulleit Rider","Bulleit '87 x Mike's Hot Honey tee"],"companies":[{"name":"Diageo","ticker":"DGE","relationship":"filer / parent of Bulleit"},{"name":"Mike's Hot Honey","relationship":"partner"},{"name":"Ggiata Delicatessen","relationship":"local food collaborator"},{"name":"Cafe du Monde","relationship":"local food collaborator"},{"name":"Briscuits","relationship":"local food collaborator"},{"name":"The Bulleit Distilling Co.","relationship":"subsidiary"}],"dollarAmounts":[{"amount":"$18","context":"Ggiata Kentucky Hotshot sandwich price"},{"amount":"$30","context":"limited-edition collab t-shirt price"},{"amount":"$29.99","context":"suggested retail price for Bulleit '87 750mL bottle"}]},"materialImpact":{"score":1,"reasoning":"Consumer marketing collaboration between Bulleit (Diageo) and Mike's Hot Honey with event appearances and cocktail recipes. 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