{"success":true,"data":{"pressRelease":{"id":"170028","rtpr_id":"nGNX149v52-20261015","ticker":"TLRY","exchange":"NASDAQ","all_tickers":["TLRY"],"title":"SweetWater Brewing Gives Fans the Chance to Win Tickets to Their Dream Show at AEG Venues Across Georgia","author":"Globe Newswire","published_at":"2026-10-15T11:00:00.889Z","article_body":"ATLANTA, Oct. 15, 2026 (GLOBE NEWSWIRE) -- SweetWater Brewing\n(https://www.globenewswire.com/Tracker?data=d4bVAneF57kb_2Yzgb5kfLyBy_2NgJmA0C3_VvpS5tGbmX56Addf6I8uqpOVWqagZBG5C1arynXhmlTczzyEduaQKM3io9AJX6zuJt5WokQ=),\nthe iconic Atlanta-born craft brewery and a craft brand by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=JMMlqhmx-O4mprj3p0Sm6Y_gCKTu11WfY9aGAxSScEh6d9069T8eeZdc9jfQuFJ60DtzXc7_jIy8cYKwpe4tXzfJ9zqoKxf4Gk4anJJsIyY=)\n(NASDAQ: TLRY and TSX: TLRY), is turning up the volume for Georgia music fans\nwith the launch of the SweetWater Concert Sweepstakes. The giveaway gives\neligible fans 21 and older the chance to choose a 2026–2027 AEG concert at\nselect AEG Music venues across Georgia.\n\nWhether fans are heading to Georgia Theatre, The Eastern, Variety Playhouse,\nor Terminal West, the sweepstakes brings together what SweetWater does best:\ncold beer, live music, and good times with friends. It is an easy way for fans\nto enter for a shot at making their next Georgia concert night unforgettable.\n\nThe sweepstakes runs through 11:59 p.m. ET on December 31, 2026 and includes\ntwo entry periods. One winner will be selected per entry period, for a total\nof two winners. Non-winning entries will carry forward into the subsequent\nentry period.\n\n\n\nEach prize gives the winner and one adult guest, both 21+, the chance to\nchoose their 2026–2027 AEG concert at Georgia Theatre, The Eastern, Variety\nPlayhouse, or Terminal West, plus a digital gift card to help support travel\nand transportation. Winners who live within a 50-mile radius of the selected\nAEG venue will receive a $250 gift card in place of the $1,000 travel gift\ncard. The approximate retail value of each prize is $1,200.\n\nEligible consumers can enter by scanning the QR code on participating retail\npoint-of-sale displays or by visiting\nhttps://multi-brand.craftbrewoffers.com/en/gate and completing the\nregistration form. Limit one entry per person during the sweepstakes period.\nScanning the QR code alone does not constitute entry; the registration form\nmust be completed and submitted.\n\n“SweetWater has always been about good beer, good music, and good times with\nfriends,” said Evan Woolard, Senior Brand Manager, SweetWater Brewing.\n“With this sweepstakes, we’re giving fans the chance to pick the show they\nwant to see, raise a glass, and experience the kind of unforgettable night out\nthat makes Georgia’s live music scene so special.”\n\nNO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to legal residents\nof Alabama, Florida, Georgia, Indiana, Louisiana, Maryland, Mississippi, North\nCarolina, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia,\nand the District of Columbia who are 21 years of age or older at time of\nentry. Void where prohibited. Sweepstakes ends December 31, 2026. Alcohol\nbeverages are not part of the prize, to enter\nhttps://multi-brand.craftbrewoffers.com/en/gate Always drink responsibly.\n\nAbout SweetWater Brewing\nSweetWater Brewing Company, founded in Atlanta, Georgia, is one of the\nSoutheast’s most recognized craft breweries, known for its laid-back spirit,\nhop-forward beers, and deep connection to music, outdoor culture, and\ncommunity. Since opening its doors in 1997, SweetWater has built a loyal\nfollowing with fan-favorite brews and experiences that bring people together.\n\nToday, SweetWater continues to celebrate the moments best shared with friends,\nfrom backyard hangs and outdoor adventures to festival fields and concert\nvenues across the country.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com and follow @Tilray on all social platforms.\n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities laws.\n\nFor further information, please contact\n\nMedia: news@tilray.com\nInvestors: investors@tilray.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/1c9473c8-c154-4ad4-b818-47dacc363247\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nSweetWater AEG Venues \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/1c9473c8-c154-4ad4-b818-47dacc363247/en)\nSweetWater AEG Venues\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX149v52-20261015","title":"SweetWater Brewing Gives Fans the Chance to Win Tickets to Their Dream Show at AEG Venues Across Georgia","author":"Globe Newswire","ticker":"TLRY","created":"2026-10-15T11:00:00.889Z","tickers":["TLRY"],"exchange":"NASDAQ","article_body":"ATLANTA, Oct. 15, 2026 (GLOBE NEWSWIRE) -- SweetWater Brewing\n(https://www.globenewswire.com/Tracker?data=d4bVAneF57kb_2Yzgb5kfLyBy_2NgJmA0C3_VvpS5tGbmX56Addf6I8uqpOVWqagZBG5C1arynXhmlTczzyEduaQKM3io9AJX6zuJt5WokQ=),\nthe iconic Atlanta-born craft brewery and a craft brand by Tilray Brands, Inc.\n(https://www.globenewswire.com/Tracker?data=JMMlqhmx-O4mprj3p0Sm6Y_gCKTu11WfY9aGAxSScEh6d9069T8eeZdc9jfQuFJ60DtzXc7_jIy8cYKwpe4tXzfJ9zqoKxf4Gk4anJJsIyY=)\n(NASDAQ: TLRY and TSX: TLRY), is turning up the volume for Georgia music fans\nwith the launch of the SweetWater Concert Sweepstakes. The giveaway gives\neligible fans 21 and older the chance to choose a 2026–2027 AEG concert at\nselect AEG Music venues across Georgia.\n\nWhether fans are heading to Georgia Theatre, The Eastern, Variety Playhouse,\nor Terminal West, the sweepstakes brings together what SweetWater does best:\ncold beer, live music, and good times with friends. It is an easy way for fans\nto enter for a shot at making their next Georgia concert night unforgettable.\n\nThe sweepstakes runs through 11:59 p.m. ET on December 31, 2026 and includes\ntwo entry periods. One winner will be selected per entry period, for a total\nof two winners. Non-winning entries will carry forward into the subsequent\nentry period.\n\n\n\nEach prize gives the winner and one adult guest, both 21+, the chance to\nchoose their 2026–2027 AEG concert at Georgia Theatre, The Eastern, Variety\nPlayhouse, or Terminal West, plus a digital gift card to help support travel\nand transportation. Winners who live within a 50-mile radius of the selected\nAEG venue will receive a $250 gift card in place of the $1,000 travel gift\ncard. The approximate retail value of each prize is $1,200.\n\nEligible consumers can enter by scanning the QR code on participating retail\npoint-of-sale displays or by visiting\nhttps://multi-brand.craftbrewoffers.com/en/gate and completing the\nregistration form. Limit one entry per person during the sweepstakes period.\nScanning the QR code alone does not constitute entry; the registration form\nmust be completed and submitted.\n\n“SweetWater has always been about good beer, good music, and good times with\nfriends,” said Evan Woolard, Senior Brand Manager, SweetWater Brewing.\n“With this sweepstakes, we’re giving fans the chance to pick the show they\nwant to see, raise a glass, and experience the kind of unforgettable night out\nthat makes Georgia’s live music scene so special.”\n\nNO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to legal residents\nof Alabama, Florida, Georgia, Indiana, Louisiana, Maryland, Mississippi, North\nCarolina, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia,\nand the District of Columbia who are 21 years of age or older at time of\nentry. Void where prohibited. Sweepstakes ends December 31, 2026. Alcohol\nbeverages are not part of the prize, to enter\nhttps://multi-brand.craftbrewoffers.com/en/gate Always drink responsibly.\n\nAbout SweetWater Brewing\nSweetWater Brewing Company, founded in Atlanta, Georgia, is one of the\nSoutheast’s most recognized craft breweries, known for its laid-back spirit,\nhop-forward beers, and deep connection to music, outdoor culture, and\ncommunity. Since opening its doors in 1997, SweetWater has built a loyal\nfollowing with fan-favorite brews and experiences that bring people together.\n\nToday, SweetWater continues to celebrate the moments best shared with friends,\nfrom backyard hangs and outdoor adventures to festival fields and concert\nvenues across the country.\n\nAbout Tilray Brands\n\nTilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading\nglobal lifestyle and consumer packaged goods company with operations in\nCanada, the United States, Europe, Australia, and Latin America that is\nleading as a transformative force at the nexus of cannabis, beverage,\nwellness, and entertainment, elevating lives through moments of connection.\nTilray’s mission is to be a leading premium lifestyle company with a house\nof brands and innovative products that inspire joy and create memorable\nexperiences. Tilray’s unprecedented platform supports over 40 brands in over\n20 countries, including comprehensive cannabis offerings, hemp-based foods,\nand craft beverages.\n\nFor more information on how we are elevating lives through moments of\nconnection, visit Tilray.com and follow @Tilray on all social platforms.\n\nForward-Looking Statements\n\nCertain statements in this communication that are not historical facts\nconstitute forward-looking information or forward-looking statements\n(together, “forward-looking statements”) under Canadian and U.S.\nsecurities laws and within the meaning of Section 27A of the Securities Act of\n1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as\namended, that are intended to be subject to the “safe harbor” created by\nthose sections and other applicable laws. Forward-looking statements can be\nidentified by words such as “forecast,” “future,” “should,”\n“could,” “enable,” “potential,” “contemplate,” “believe,”\n“anticipate,” “estimate,” “plan,” “expect,” “intend,”\n“may,” “project,” “will,” “would” and the negative of these\nterms or similar expressions, although not all forward-looking statements\ncontain these identifying words. Certain material factors, estimates, goals,\nprojections, or assumptions were used in drawing the conclusions contained in\nthe forward-looking statements throughout this communication. Forward-looking\nstatements include statements regarding our intentions, beliefs, projections,\noutlook, analyses, or current expectations. Many factors could cause actual\nresults, performance, or achievement to be materially different from any\nforward-looking statements, and other risks and uncertainties not presently\nknown to the Company or that the Company deems immaterial could also cause\nactual results or events to differ materially from those expressed in the\nforward-looking statements contained herein. For a more detailed discussion of\nthese risks and other factors, see the most recently filed annual information\nform of Tilray and the Annual Report on Form 10-K (and other periodic reports\nfiled with the SEC) of Tilray made with the SEC and available on EDGAR. The\nforward-looking statements included in this communication are made as of the\ndate of this communication and the Company does not undertake any obligation\nto publicly update such forward-looking statements to reflect new information,\nsubsequent events, or otherwise unless required by applicable securities laws.\n\nFor further information, please contact\n\nMedia: news@tilray.com\nInvestors: investors@tilray.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/1c9473c8-c154-4ad4-b818-47dacc363247\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2dbf85bb-5e30-4623-8f9b-931442240c05)\nSweetWater AEG Venues \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/1c9473c8-c154-4ad4-b818-47dacc363247/en)\nSweetWater AEG Venues\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-15T11:00:00.979499104Z","server_sent_at_ms":1792062000979},"received_at":"2026-10-15T11:00:01.030Z","source_url":null},"analysis":{"id":"158260","press_release_id":"170028","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"operations_update","narrative":"SweetWater Brewing, the Atlanta craft brewery owned by Tilray Brands (NASDAQ: TLRY), launched the SweetWater Concert Sweepstakes giving fans 21+ a chance to win tickets to 2026–2027 AEG concerts at Georgia venues.\n\nTwo winners will be selected across two entry periods, each receiving a prize package valued at approximately $1,200 including concert tickets and a travel gift card.\n\nThe promotion is a routine brand-marketing initiative for Tilray's beverage segment with no direct financial impact on the company.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine consumer promotion by Tilray subsidiary SweetWater — marketing noise, not investment-relevant."},"keyFigures":{"customDimensions":{"winners":2,"local_gift_card":"$250","sweepstakes_end":"December 31, 2026","travel_gift_card":"$1,000","prize_retail_value":"$1,200"}},"quotedText":"SweetWater has always been about good beer, good music, and good times with friends","namedEntities":{"people":[{"name":"Evan Woolard","role":"Senior Brand Manager, SweetWater Brewing"}],"products":["SweetWater Concert Sweepstakes"],"companies":[{"name":"SweetWater Brewing Company","relationship":"subsidiary of Tilray Brands"},{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"AEG","relationship":"venue partner"}],"dollarAmounts":[{"amount":"$1,200","context":"approximate retail value of each prize"},{"amount":"$1,000","context":"travel/transportation gift card"},{"amount":"$250","context":"gift card for winners living within 50 miles of venue"}]},"materialImpact":{"score":1,"reasoning":"This is a consumer marketing sweepstakes by Tilray subsidiary SweetWater Brewing — a promotional giveaway with no financial, regulatory, or strategic impact on the filer."},"tickerRelevance":{"others":[],"primary":"TLRY"},"globalImportance":5,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"consumer-sweepstakes-marketing","issuerAuthored":true,"financialImpact":"none"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"SweetWater Brewing, the Atlanta craft brewery owned by Tilray Brands (NASDAQ: TLRY), launched the SweetWater Concert Sweepstakes giving fans 21+ a chance to win tickets to 2026–2027 AEG concerts at Georgia venues.\n\nTwo winners will be selected across two entry periods, each receiving a prize package valued at approximately $1,200 including concert tickets and a travel gift card.\n\nThe promotion is a routine brand-marketing initiative for Tilray's beverage segment with no direct financial impact on the company.","key_figures":{"customDimensions":{"winners":2,"local_gift_card":"$250","sweepstakes_end":"December 31, 2026","travel_gift_card":"$1,000","prize_retail_value":"$1,200"}},"named_entities":{"people":[{"name":"Evan Woolard","role":"Senior Brand Manager, SweetWater Brewing"}],"products":["SweetWater Concert Sweepstakes"],"companies":[{"name":"SweetWater Brewing Company","relationship":"subsidiary of Tilray Brands"},{"name":"Tilray Brands, Inc.","ticker":"TLRY","relationship":"parent company (filer)"},{"name":"AEG","relationship":"venue partner"}],"dollarAmounts":[{"amount":"$1,200","context":"approximate retail value of each prize"},{"amount":"$1,000","context":"travel/transportation gift card"},{"amount":"$250","context":"gift card for winners living within 50 miles of venue"}]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-15T11:00:20.981Z","global_importance":5,"audience_relevance":10,"importance_components":{"tickerTier":"mid-cap","eventGravity":"consumer-sweepstakes-marketing","issuerAuthored":true,"financialImpact":"none"}},"durationMs":5709,"modelName":"glm-5.3-flashx"}}