{"success":true,"data":{"pressRelease":{"id":"170514","rtpr_id":"nNFC917nfx-20261015","ticker":"GRPN","exchange":"NASDAQ","all_tickers":["GRPN"],"title":"Groupon Relaunches LivingSocial as an Agent-First Experience Marketplace","author":"Newsfile Corp","published_at":"2026-10-15T13:15:27.961Z","article_body":"LivingSocial is Groupon's lab for agentic commerce, helping experience\noperators prepare their businesses for the rise of personal AI agents\n\nChicago, Illinois--(Newsfile Corp. - October 15, 2026) - Groupon, Inc.\n(NASDAQ: GRPN) today announced the relaunch of LivingSocial, an agent-first\nexperience marketplace built for agents by agents and open to them by design.\nLivingSocial's mission is to get people offline, and its public preview is\nlive at https://agent.livingsocial.com/ with more than 50,000 local\nexperiences across the United States.\n\nNearly two decades ago, Groupon was founded to help experience operators reach\ncustomers as eyeballs moved from print and radio to the internet. Today,\nGroupon believes we are at a similar turning point, as agentic commerce\nrewires the internet around personal AI agents that act on people's behalf and\nmake buying more convenient.\n\n\"We believe agents will become the dominant pathway by which people discover,\ncompare and buy local experiences,\" said Dusan Senkypl, Chief Executive\nOfficer of Groupon. \"Experience operators need to be found all over again as\npeople hand more of their planning to agents. We are building LivingSocial to\nconnect the agent economy with experience operators, starting with those who\nalready sell through Groupon.\"\n\nBuilding for Experience Operators\n\nExperience operators, from local activities, tours and attractions to spas,\nsalons, and home and auto services, should be able to focus on what they do\nbest, the in-person experience. Groupon's number one priority this year has\nbeen Project Foundry, its effort to become an AI-native company and close the\ndiffusion gap between what AI can do and how it is deployed in everyday\nbusiness. With LivingSocial, Groupon is turning that effort outward to help\nexperience operators navigate a fast-changing AI landscape and be ready when\ntheir next customer arrives through an agent.\n\nSelected quotes from LivingSocial launch partners\n\"Edge Immersive Observation Deck has had a great experience working with\nGroupon to welcome guests from around the world 100 stories above NYC. We are\nexcited to extend our partnership through LivingSocial and extend our reach\nthrough their fantastic agent network.\" - Haley Ward, Vice President of\nSales, Hudson Yards Experiences (Edge Immersive Observation Deck)\n\n\"Go City and Groupon share a vision for the future of how people discover and\nbook experiences. We're excited to be a launch partner for the new\nLivingSocial and to help shape a more intelligent, AI-powered way for\ntravelers to discover the best things to do. This is an exciting opportunity\nto connect more customers with Go City experiences while building on our\nlongstanding partnership with Groupon.\" - Judy Gauthier, Chief Commercial\nOfficer, Go City\n\n\"It's more important than ever tour operators and attractions understand how\nto position ourselves and our distribution strategies for the AI\ntransformation. I am very impressed by Groupon's LivingSocial initiative in\nparticular. They clearly understand the fundamental differences in a\nmarketplace built for human search and comparison, and what a platform built\nfor agents acting for humans needs. We are still in the very early days of how\nAI will transform travel discovery and booking behavior so it is critical the\nbig industry players are testing, learning and adapting as quickly as\npossible. Thankful for Groupon in getting ahead of the curve.\" - Alexi\nTabrizi, Executive Vice President, Distribution & Revenue Growth, Big Bus\nTours\n\nBuilt Agent-First\n\nIn an agent-first marketplace, the agent is the customer, helping its owner\nand their family plan how they spend time offline. Just as every business\ntoday needs a website, every experience operator will need to work well with\nagents, which means being:\n* Discoverable, so agents can find the operator and its offers\n* Clear, so agents understand exactly what an offer includes and what is still\nunknown\n* Bookable, so agents can act on the person's choice\n* Trusted, so the price and terms hold through checkout\n* Supported, so help is there after the purchase\nThe public preview is our first step toward building this agent-first\nexperience. It starts with existing eligible Groupon offers from independent\noperators and larger brands, with nothing new for operators to build and no\nchange to how they work with Groupon.\n\nAn agent opens a shopping session in one call, without an account or API key,\nthen searches and compares offers, prepares a cart and shares a link. The\nperson reviews the total and pays on a trusted checkout. Once payment is\nconfirmed and redemption codes are issued, the agent can retrieve them for the\nperson, and Groupon's customer support and refund policy apply.\n\nAnyone can try LivingSocial's agent-first experience by pointing their AI\nagent of choice to agent.livingsocial.com. A purchase does not reserve a date\nor time today; time-slot offers are coming soon, and agent payment and direct\nbusiness listings are planned.\n\nFor the latest on what LivingSocial is shipping, visit\nhttps://agent.livingsocial.com/status or follow @LivingSocial on X\n(https://x.com/LivingSocial).\n\nAbout Groupon\n\nGroupon (NASDAQ: GRPN) (www.groupon.com) is an experience marketplace whose\nmission is to get people offline through quality local experiences at great\nvalue. To find out more about Groupon, please visit press.groupon.com.\n\nAbout LivingSocial\n\nLivingSocial is Groupon's agent-first experience marketplace and its lab for\nagentic commerce. It makes experience operators' offers easy for personal AI\nagents to find, understand and recommend, and is in public preview at\nhttps://agent.livingsocial.com/.\n\nNote on Forward-Looking Statements\n\nThe statements contained in this release that refer to plans and expectations\nfor the future are forward-looking statements within the meaning of Section\n27A of the Securities Act of 1933, as amended, and Section 21E of the\nSecurities Exchange Act of 1934, as amended. The words “may,” “will,”\n“should,” “could,” “expect,” “anticipate,” “believe,”\n“estimate,” “intend,” “plan,” “continue” and other similar\nexpressions are intended to identify forward-looking statements. These\nforward-looking statements involve risks and uncertainties that could cause\nactual results to differ materially from those expressed or implied, including\nthe risk that LivingSocial, which is in public preview, does not operate or\ndevelop as described, is modified or is discontinued; the risk that offer\navailability, shopping sessions, the checkout handoff, redemption codes,\nbookable offers with time slots marked coming soon, planned agent payment,\nplanned direct business listings, or partner participation develop differently\nthan expected; the risk that third-party AI platforms limit or change how\ntheir agents connect to outside services; the risk that adoption by agents,\nagent platforms, consumers or experience operators differs from expectations;\nand the risk that our public statements regarding our AI strategy and\ndeployment of AI agents are not adequately substantiated or are later viewed\nas inconsistent with our actual capabilities or results. Such risks and\nuncertainties include those discussed in Part I, Item 1A. Risk Factors of our\nAnnual Report on Form 10-K for the year ended December 31, 2025 and Part II,\nItem 1A. Risk Factors in our Quarterly Report on Form 10-Q for the quarter\nended March 31, 2026, and our other filings with the SEC. We undertake no\nobligation to publicly update any forward-looking statements for any reason\nafter the date of this release to conform these statements to actual results\nor to future events or circumstances. Given these risks and uncertainties,\nreaders are cautioned not to place undue reliance on such forward-looking\nstatements.\n\nContacts\n\nMedia and partnerships: hello@livingsocial.com \nInvestor Relations: ir@groupon.com\nSOURCE Groupon\n\n\nTo view the source version of this press release, please visit\nhttps://www.newsfilecorp.com/release/319161","article_body_html":"","raw_payload":{"data":{"id":"nNFC917nfx-20261015","title":"Groupon Relaunches LivingSocial as an Agent-First Experience Marketplace","author":"Newsfile Corp","ticker":"GRPN","created":"2026-10-15T13:15:27.961Z","tickers":["GRPN"],"exchange":"NASDAQ","article_body":"LivingSocial is Groupon's lab for agentic commerce, helping experience\noperators prepare their businesses for the rise of personal AI agents\n\nChicago, Illinois--(Newsfile Corp. - October 15, 2026) - Groupon, Inc.\n(NASDAQ: GRPN) today announced the relaunch of LivingSocial, an agent-first\nexperience marketplace built for agents by agents and open to them by design.\nLivingSocial's mission is to get people offline, and its public preview is\nlive at https://agent.livingsocial.com/ with more than 50,000 local\nexperiences across the United States.\n\nNearly two decades ago, Groupon was founded to help experience operators reach\ncustomers as eyeballs moved from print and radio to the internet. Today,\nGroupon believes we are at a similar turning point, as agentic commerce\nrewires the internet around personal AI agents that act on people's behalf and\nmake buying more convenient.\n\n\"We believe agents will become the dominant pathway by which people discover,\ncompare and buy local experiences,\" said Dusan Senkypl, Chief Executive\nOfficer of Groupon. \"Experience operators need to be found all over again as\npeople hand more of their planning to agents. We are building LivingSocial to\nconnect the agent economy with experience operators, starting with those who\nalready sell through Groupon.\"\n\nBuilding for Experience Operators\n\nExperience operators, from local activities, tours and attractions to spas,\nsalons, and home and auto services, should be able to focus on what they do\nbest, the in-person experience. Groupon's number one priority this year has\nbeen Project Foundry, its effort to become an AI-native company and close the\ndiffusion gap between what AI can do and how it is deployed in everyday\nbusiness. With LivingSocial, Groupon is turning that effort outward to help\nexperience operators navigate a fast-changing AI landscape and be ready when\ntheir next customer arrives through an agent.\n\nSelected quotes from LivingSocial launch partners\n\"Edge Immersive Observation Deck has had a great experience working with\nGroupon to welcome guests from around the world 100 stories above NYC. We are\nexcited to extend our partnership through LivingSocial and extend our reach\nthrough their fantastic agent network.\" - Haley Ward, Vice President of\nSales, Hudson Yards Experiences (Edge Immersive Observation Deck)\n\n\"Go City and Groupon share a vision for the future of how people discover and\nbook experiences. We're excited to be a launch partner for the new\nLivingSocial and to help shape a more intelligent, AI-powered way for\ntravelers to discover the best things to do. This is an exciting opportunity\nto connect more customers with Go City experiences while building on our\nlongstanding partnership with Groupon.\" - Judy Gauthier, Chief Commercial\nOfficer, Go City\n\n\"It's more important than ever tour operators and attractions understand how\nto position ourselves and our distribution strategies for the AI\ntransformation. I am very impressed by Groupon's LivingSocial initiative in\nparticular. They clearly understand the fundamental differences in a\nmarketplace built for human search and comparison, and what a platform built\nfor agents acting for humans needs. We are still in the very early days of how\nAI will transform travel discovery and booking behavior so it is critical the\nbig industry players are testing, learning and adapting as quickly as\npossible. Thankful for Groupon in getting ahead of the curve.\" - Alexi\nTabrizi, Executive Vice President, Distribution & Revenue Growth, Big Bus\nTours\n\nBuilt Agent-First\n\nIn an agent-first marketplace, the agent is the customer, helping its owner\nand their family plan how they spend time offline. Just as every business\ntoday needs a website, every experience operator will need to work well with\nagents, which means being:\n* Discoverable, so agents can find the operator and its offers\n* Clear, so agents understand exactly what an offer includes and what is still\nunknown\n* Bookable, so agents can act on the person's choice\n* Trusted, so the price and terms hold through checkout\n* Supported, so help is there after the purchase\nThe public preview is our first step toward building this agent-first\nexperience. It starts with existing eligible Groupon offers from independent\noperators and larger brands, with nothing new for operators to build and no\nchange to how they work with Groupon.\n\nAn agent opens a shopping session in one call, without an account or API key,\nthen searches and compares offers, prepares a cart and shares a link. The\nperson reviews the total and pays on a trusted checkout. Once payment is\nconfirmed and redemption codes are issued, the agent can retrieve them for the\nperson, and Groupon's customer support and refund policy apply.\n\nAnyone can try LivingSocial's agent-first experience by pointing their AI\nagent of choice to agent.livingsocial.com. A purchase does not reserve a date\nor time today; time-slot offers are coming soon, and agent payment and direct\nbusiness listings are planned.\n\nFor the latest on what LivingSocial is shipping, visit\nhttps://agent.livingsocial.com/status or follow @LivingSocial on X\n(https://x.com/LivingSocial).\n\nAbout Groupon\n\nGroupon (NASDAQ: GRPN) (www.groupon.com) is an experience marketplace whose\nmission is to get people offline through quality local experiences at great\nvalue. To find out more about Groupon, please visit press.groupon.com.\n\nAbout LivingSocial\n\nLivingSocial is Groupon's agent-first experience marketplace and its lab for\nagentic commerce. It makes experience operators' offers easy for personal AI\nagents to find, understand and recommend, and is in public preview at\nhttps://agent.livingsocial.com/.\n\nNote on Forward-Looking Statements\n\nThe statements contained in this release that refer to plans and expectations\nfor the future are forward-looking statements within the meaning of Section\n27A of the Securities Act of 1933, as amended, and Section 21E of the\nSecurities Exchange Act of 1934, as amended. The words “may,” “will,”\n“should,” “could,” “expect,” “anticipate,” “believe,”\n“estimate,” “intend,” “plan,” “continue” and other similar\nexpressions are intended to identify forward-looking statements. These\nforward-looking statements involve risks and uncertainties that could cause\nactual results to differ materially from those expressed or implied, including\nthe risk that LivingSocial, which is in public preview, does not operate or\ndevelop as described, is modified or is discontinued; the risk that offer\navailability, shopping sessions, the checkout handoff, redemption codes,\nbookable offers with time slots marked coming soon, planned agent payment,\nplanned direct business listings, or partner participation develop differently\nthan expected; the risk that third-party AI platforms limit or change how\ntheir agents connect to outside services; the risk that adoption by agents,\nagent platforms, consumers or experience operators differs from expectations;\nand the risk that our public statements regarding our AI strategy and\ndeployment of AI agents are not adequately substantiated or are later viewed\nas inconsistent with our actual capabilities or results. Such risks and\nuncertainties include those discussed in Part I, Item 1A. Risk Factors of our\nAnnual Report on Form 10-K for the year ended December 31, 2025 and Part II,\nItem 1A. Risk Factors in our Quarterly Report on Form 10-Q for the quarter\nended March 31, 2026, and our other filings with the SEC. We undertake no\nobligation to publicly update any forward-looking statements for any reason\nafter the date of this release to conform these statements to actual results\nor to future events or circumstances. Given these risks and uncertainties,\nreaders are cautioned not to place undue reliance on such forward-looking\nstatements.\n\nContacts\n\nMedia and partnerships: hello@livingsocial.com \nInvestor Relations: ir@groupon.com\nSOURCE Groupon\n\n\nTo view the source version of this press release, please visit\nhttps://www.newsfilecorp.com/release/319161"},"type":"article","timestamp":"2026-10-15T13:15:28.002441408Z","server_sent_at_ms":1792070128002},"received_at":"2026-10-15T13:15:28.053Z","source_url":"https://www.newsfilecorp.com/release/319161"},"analysis":{"id":"158700","press_release_id":"170514","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":["product is in public preview with core features (time slots, agent payment, direct listings) not yet available","risk factors note LivingSocial could be modified or discontinued, and third-party AI platforms could limit agent 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optionality but no near-term financials."},"keyFigures":{"customDimensions":{"experiences_listed":50000}},"quotedText":"We believe agents will become the dominant pathway by which people discover, compare and buy local experiences","namedEntities":{"people":[{"name":"Dusan Senkypl","role":"CEO of Groupon"},{"name":"Haley Ward","role":"VP of Sales, Hudson Yards Experiences"},{"name":"Judy Gauthier","role":"Chief Commercial Officer, Go City"},{"name":"Alexi Tabrizi","role":"EVP Distribution & Revenue Growth, Big Bus Tours"}],"products":["LivingSocial","Project Foundry"],"companies":[{"name":"Groupon, Inc.","ticker":"GRPN","relationship":"filer"},{"name":"LivingSocial","relationship":"subsidiary/brand"},{"name":"Edge Immersive Observation Deck (Hudson Yards Experiences)","relationship":"launch partner"},{"name":"Go City","relationship":"launch partner"},{"name":"Big Bus Tours","relationship":"launch partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Relaunch of LivingSocial as an agent-first marketplace is a notable strategic pivot into agentic commerce, but it is a public preview with no revenue figures, bookings targets, or monetization disclosed yet."},"tickerRelevance":{"others":[],"primary":"GRPN"},"globalImportance":28,"audienceRelevance":40,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap retail favorite","eventGravity":"strategic product relaunch, public preview stage","aiNarrativeBoost":true,"retailFavoriteBoost":true,"monetizationDisclosed":false}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Groupon relaunched LivingSocial as an agent-first experience marketplace built for personal AI agents, with a public preview live at agent.livingsocial.com featuring more than 50,000 local experiences across the US.\n\nThe platform lets AI agents open shopping sessions in one call without an account or API key, search and compare offers, and share cart links, with payment on Groupon's trusted checkout and standard support and refund policies applying.\n\nLaunch partners include Edge Immersive Observation Deck, Go City, and Big Bus Tours, and the initiative extends Project Foundry, Groupon's effort to become an AI-native company.\n\nKey capabilities like time-slot booking, agent payment, and direct business listings are not yet live, and monetization or financial impact is unspecified.","key_figures":{"customDimensions":{"experiences_listed":50000}},"named_entities":{"people":[{"name":"Dusan Senkypl","role":"CEO of Groupon"},{"name":"Haley Ward","role":"VP of Sales, Hudson Yards Experiences"},{"name":"Judy Gauthier","role":"Chief Commercial Officer, Go City"},{"name":"Alexi Tabrizi","role":"EVP Distribution & Revenue Growth, Big Bus Tours"}],"products":["LivingSocial","Project Foundry"],"companies":[{"name":"Groupon, Inc.","ticker":"GRPN","relationship":"filer"},{"name":"LivingSocial","relationship":"subsidiary/brand"},{"name":"Edge Immersive Observation Deck (Hudson Yards Experiences)","relationship":"launch partner"},{"name":"Go City","relationship":"launch partner"},{"name":"Big Bus Tours","relationship":"launch partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-15T13:15:33.366Z","global_importance":28,"audience_relevance":40,"importance_components":{"tickerTier":"small-cap retail favorite","eventGravity":"strategic product relaunch, public preview stage","aiNarrativeBoost":true,"retailFavoriteBoost":true,"monetizationDisclosed":false}},"durationMs":5301,"modelName":"glm-5.3-flashx"}}