{"success":true,"data":{"pressRelease":{"id":"170536","rtpr_id":"nGNXbX7lzs-20261015","ticker":"MGM","exchange":"NYSE","all_tickers":["MGM"],"title":"BetMGM Renews Partnership with National Hockey League Star Connor McDavid","author":"Globe Newswire","published_at":"2026-10-15T13:30:00.221Z","article_body":"TORONTO, Ont., Oct. 15, 2026 (GLOBE NEWSWIRE) -- BetMGM, a leading sports\nbetting and iGaming operator, announced the renewal of its partnership with\nthree-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor\nMcDavid. Since joining BetMGM’s roster of ambassadors in March 2022, McDavid\nhas been featured in BetMGM's responsible gambling initiatives, which have\ndemonstrated measurable shifts in how customers manage their play. \n\n“Connor has been an exceptional partner in helping us show that responsible\ngambling can be both engaging and effective,” said Adam Greenblatt, Chief\nExecutive Officer, BetMGM. “The results of our campaign reflect how\nthoughtful messaging can drive meaningful action, with more players using\ntools like deposit limits to play within their comfort level. We're proud to\ncontinue working with one of hockey’s most respected leaders to ensure that\ngaming is always fun and entertaining.”\n\nUnder the renewed agreement, McDavid will continue to appear in BetMGM\nresponsible gambling content across broadcast, digital and social platforms in\nCanada. The campaign will expand its reach to new audiences and markets, with\na continued emphasis on promoting BetMGM's suite of player protection tools\n– including deposit limits, stake limits, time-out features, and\nself-exclusion options – all accessible directly within the BetMGM app. A\nthird responsible gambling ad featuring McDavid will begin airing soon.\n\nMcDavid said, “Being disciplined and making smart decisions are big parts of\nhockey. They're important when it comes to sports betting, too. BetMGM gives\nplayers tools that help them stay in control of their play, because keeping\nbetting fun starts with betting responsibly.”\n\nSince launching in December 2025, the company's \"Mullet Over\" campaign has\ncontributed to a 27 per cent year-over-year increase in the number of accounts\nwith deposit limits.\n\nRichard Taylor, Director of Responsible Gambling, BetMGM, said, \"We believe\nplayer protection and great entertainment go hand in hand. Our relationship\nwith Connor has helped make responsible gambling more relevant to sports fans,\nand the increased adoption of our tools and resources show the impact these\nefforts can have.”\n\nBetMGM is currently available in 31 markets with mobile and retail offerings.\nAs BetMGM continues to expand into new markets and introduces new features,\nresponsible gambling remains a key focus.\n\nAdditionally, BetMGM is proud to provide resources to help customers play\nresponsibly, including GameSense, an industry-leading program developed and\nlicensed to BetMGM by the British Columbia Lottery Corporation. Through the\nintegration within BetMGM's mobile and desktop platforms, customers can\nreceive the same GameSense experience they have grown to rely on at MGM\nResorts properties. GameSense complements BetMGM's existing responsible\ngambling tools which serve to provide customers with an entertaining and safe\ndigital experience.\n\nFor more information, follow @BetMGM on X.\n\n###\n\nPlease play responsibly. Alberta (18+) and Ontario (19+) only. If gambling is\naffecting your mental health or well-being, 211 Aberta is here to help. Call\nor text 211 or visit ab.211.ca. In Ontario, visit ConnexOntario.ca or call\n1-866-531-2600 or text CONNEX to 247247.\n\nNHL and the NHL Shield are registered trademarks of the National Hockey\nLeague. © 2026 NHL.  All Rights Reserved.\n\nAbout BetMGM\nBetMGM is a market leading sports betting and gaming entertainment company,\npioneering the online gaming industry. Born out of a partnership between MGM\nResorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has\nexclusive access to all of MGM's U.S. land-based and online sports betting,\nmajor tournament poker, and online gaming businesses. Utilizing Entain's\nU.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and\nonline gaming via market-leading brands including BetMGM, Borgata Casino,\nParty Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New\nJersey. For more information, visit https://www.betmgminc.com.\n\nForward Looking Statements\nStatements in this release that are not historical facts are forward-looking\nstatements, within the meaning of the Private Securities Litigation Reform Act\nof 1995, as amended, and involve risks and/or uncertainties, including those\ndescribed in MGM Resorts’ public filings with the Securities and Exchange\nCommission. Forward-looking statements can be identified by the use of\nforward-looking terminology such as “believes,” “expects,”\n“could,” “may,” “will,” “should,” “seeks,” “likely,”\n“intends,” “plans,” “pro forma,” “projects,” “estimates”\nor “anticipates” or the negative of these words and phrases or similar\nwords or phrases that are predictions of or indicate future events or trends\nand that do not relate solely to historical matters. MGM Resorts and BetMGM\nhave based forward-looking statements on management’s current expectations\nand assumptions and not on historical facts. Examples of these statements\ninclude, but are not limited to, MGM Resorts and BetMGM’s expectations\nregarding the partnership with Connor McDavid. These forward-looking\nstatements involve a number of risks and uncertainties. Among the important\nfactors that could cause actual results to differ materially from those\nindicated in such forward-looking statements include the risk that the\npartnership does not occur in the manner described herein, risks related to\nthe effects of economic conditions and market conditions in the markets in\nwhich MGM Resorts and BetMGM operate and competition with other destination\ntravel locations throughout the United States and the world, the design,\ntiming and costs of expansion projects, risks relating to international\noperations, permits, licenses, financings, approvals and other contingencies\nin connection with growth in new or existing jurisdictions and additional\nrisks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and\nForm 8-K reports (including all amendments to those reports). In providing\nforward-looking statements, neither MGM Resorts nor BetMGM is undertaking any\nduty or obligation to update these statements publicly as a result of new\ninformation, future events or otherwise, except as required by law. If MGM\nResorts or BetMGM update one or more forward-looking statements, no inference\nshould be drawn that it will make additional updates with respect to those\nother forward-looking statements.\n\nAttachment\n*     BetMGM Renews Partnership with National Hockey League Star Connor\nMcDavid\n(https://ml.globenewswire.com/Resource/Download/0db248ec-84ae-4123-a1da-ae182b7d0ef0)\nJennifer Arapoff, Director of Public Relations\nBetMGM LLC\nPress@betmgm.com\n\nRobert Flicker\nBetMGM@kirvindoak.com\n\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNXbX7lzs-20261015","title":"BetMGM Renews Partnership with National Hockey League Star Connor McDavid","author":"Globe Newswire","ticker":"MGM","created":"2026-10-15T13:30:00.221Z","tickers":["MGM"],"exchange":"NYSE","article_body":"TORONTO, Ont., Oct. 15, 2026 (GLOBE NEWSWIRE) -- BetMGM, a leading sports\nbetting and iGaming operator, announced the renewal of its partnership with\nthree-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor\nMcDavid. Since joining BetMGM’s roster of ambassadors in March 2022, McDavid\nhas been featured in BetMGM's responsible gambling initiatives, which have\ndemonstrated measurable shifts in how customers manage their play. \n\n“Connor has been an exceptional partner in helping us show that responsible\ngambling can be both engaging and effective,” said Adam Greenblatt, Chief\nExecutive Officer, BetMGM. “The results of our campaign reflect how\nthoughtful messaging can drive meaningful action, with more players using\ntools like deposit limits to play within their comfort level. We're proud to\ncontinue working with one of hockey’s most respected leaders to ensure that\ngaming is always fun and entertaining.”\n\nUnder the renewed agreement, McDavid will continue to appear in BetMGM\nresponsible gambling content across broadcast, digital and social platforms in\nCanada. The campaign will expand its reach to new audiences and markets, with\na continued emphasis on promoting BetMGM's suite of player protection tools\n– including deposit limits, stake limits, time-out features, and\nself-exclusion options – all accessible directly within the BetMGM app. A\nthird responsible gambling ad featuring McDavid will begin airing soon.\n\nMcDavid said, “Being disciplined and making smart decisions are big parts of\nhockey. They're important when it comes to sports betting, too. BetMGM gives\nplayers tools that help them stay in control of their play, because keeping\nbetting fun starts with betting responsibly.”\n\nSince launching in December 2025, the company's \"Mullet Over\" campaign has\ncontributed to a 27 per cent year-over-year increase in the number of accounts\nwith deposit limits.\n\nRichard Taylor, Director of Responsible Gambling, BetMGM, said, \"We believe\nplayer protection and great entertainment go hand in hand. Our relationship\nwith Connor has helped make responsible gambling more relevant to sports fans,\nand the increased adoption of our tools and resources show the impact these\nefforts can have.”\n\nBetMGM is currently available in 31 markets with mobile and retail offerings.\nAs BetMGM continues to expand into new markets and introduces new features,\nresponsible gambling remains a key focus.\n\nAdditionally, BetMGM is proud to provide resources to help customers play\nresponsibly, including GameSense, an industry-leading program developed and\nlicensed to BetMGM by the British Columbia Lottery Corporation. Through the\nintegration within BetMGM's mobile and desktop platforms, customers can\nreceive the same GameSense experience they have grown to rely on at MGM\nResorts properties. GameSense complements BetMGM's existing responsible\ngambling tools which serve to provide customers with an entertaining and safe\ndigital experience.\n\nFor more information, follow @BetMGM on X.\n\n###\n\nPlease play responsibly. Alberta (18+) and Ontario (19+) only. If gambling is\naffecting your mental health or well-being, 211 Aberta is here to help. Call\nor text 211 or visit ab.211.ca. In Ontario, visit ConnexOntario.ca or call\n1-866-531-2600 or text CONNEX to 247247.\n\nNHL and the NHL Shield are registered trademarks of the National Hockey\nLeague. © 2026 NHL.  All Rights Reserved.\n\nAbout BetMGM\nBetMGM is a market leading sports betting and gaming entertainment company,\npioneering the online gaming industry. Born out of a partnership between MGM\nResorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has\nexclusive access to all of MGM's U.S. land-based and online sports betting,\nmajor tournament poker, and online gaming businesses. Utilizing Entain's\nU.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and\nonline gaming via market-leading brands including BetMGM, Borgata Casino,\nParty Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New\nJersey. For more information, visit https://www.betmgminc.com.\n\nForward Looking Statements\nStatements in this release that are not historical facts are forward-looking\nstatements, within the meaning of the Private Securities Litigation Reform Act\nof 1995, as amended, and involve risks and/or uncertainties, including those\ndescribed in MGM Resorts’ public filings with the Securities and Exchange\nCommission. Forward-looking statements can be identified by the use of\nforward-looking terminology such as “believes,” “expects,”\n“could,” “may,” “will,” “should,” “seeks,” “likely,”\n“intends,” “plans,” “pro forma,” “projects,” “estimates”\nor “anticipates” or the negative of these words and phrases or similar\nwords or phrases that are predictions of or indicate future events or trends\nand that do not relate solely to historical matters. MGM Resorts and BetMGM\nhave based forward-looking statements on management’s current expectations\nand assumptions and not on historical facts. Examples of these statements\ninclude, but are not limited to, MGM Resorts and BetMGM’s expectations\nregarding the partnership with Connor McDavid. These forward-looking\nstatements involve a number of risks and uncertainties. Among the important\nfactors that could cause actual results to differ materially from those\nindicated in such forward-looking statements include the risk that the\npartnership does not occur in the manner described herein, risks related to\nthe effects of economic conditions and market conditions in the markets in\nwhich MGM Resorts and BetMGM operate and competition with other destination\ntravel locations throughout the United States and the world, the design,\ntiming and costs of expansion projects, risks relating to international\noperations, permits, licenses, financings, approvals and other contingencies\nin connection with growth in new or existing jurisdictions and additional\nrisks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and\nForm 8-K reports (including all amendments to those reports). In providing\nforward-looking statements, neither MGM Resorts nor BetMGM is undertaking any\nduty or obligation to update these statements publicly as a result of new\ninformation, future events or otherwise, except as required by law. If MGM\nResorts or BetMGM update one or more forward-looking statements, no inference\nshould be drawn that it will make additional updates with respect to those\nother forward-looking statements.\n\nAttachment\n*     BetMGM Renews Partnership with National Hockey League Star Connor\nMcDavid\n(https://ml.globenewswire.com/Resource/Download/0db248ec-84ae-4123-a1da-ae182b7d0ef0)\nJennifer Arapoff, Director of Public Relations\nBetMGM LLC\nPress@betmgm.com\n\nRobert Flicker\nBetMGM@kirvindoak.com\n\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-15T13:30:00.268213651Z","server_sent_at_ms":1792071000268},"received_at":"2026-10-15T13:30:00.379Z","source_url":null},"analysis":{"id":"158720","press_release_id":"170536","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"partnership","narrative":"BetMGM, the joint venture between MGM Resorts and Entain, renewed its ambassador partnership with NHL star Connor McDavid.\n\nThe renewed agreement focuses on responsible gambling content in Canada across broadcast, digital and social platforms, promoting player-protection tools such as deposit limits and self-exclusion.\n\nThe company says its \"Mullet Over\" campaign, launched in December 2025, contributed to a 27% year-over-year increase in accounts with deposit limits. The deal is a routine marketing renewal with no disclosed financial terms and no direct material impact on MGM Resorts.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine brand-ambassador renewal at MGM's BetMGM JV -- marketing news, not a financial event."},"keyFigures":{"customDimensions":{"markets_available":31,"deposit_limit_accounts_growth_yoy":"27%"}},"quotedText":"Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective","namedEntities":{"people":[{"name":"Connor McDavid","role":"NHL player / BetMGM brand ambassador"},{"name":"Adam Greenblatt","role":"CEO, BetMGM"},{"name":"Richard Taylor","role":"Director of Responsible Gambling, BetMGM"}],"products":["BetMGM app","GameSense","Borgata Casino","Party Casino","Party Poker","\"Mullet Over\" campaign"],"companies":[{"name":"BetMGM","relationship":"issuer of release / JV of MGM Resorts and Entain"},{"name":"MGM Resorts International","ticker":"MGM","relationship":"filer / JV parent"},{"name":"Entain Plc","ticker":"ENT","relationship":"JV parent"},{"name":"British Columbia Lottery Corporation","relationship":"GameSense program licensor"},{"name":"National Hockey League","relationship":"mentioned (league of ambassador)"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Renewal of a brand-ambassador marketing deal for BetMGM (MGM's JV with Entain). No financial terms disclosed and no direct material change to MGM's financials."},"tickerRelevance":{"others":[{"ticker":"ENT","relevance":"mentioned"}],"primary":"MGM"},"globalImportance":10,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"routine marketing/ambassador renewal","subsidiaryEvent":true,"financialTermsDisclosed":false}},"event_type":"partnership","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"BetMGM, the joint venture between MGM Resorts and Entain, renewed its ambassador partnership with NHL star Connor McDavid.\n\nThe renewed agreement focuses on responsible gambling content in Canada across broadcast, digital and social platforms, promoting player-protection tools such as deposit limits and self-exclusion.\n\nThe company says its \"Mullet Over\" campaign, launched in December 2025, contributed to a 27% year-over-year increase in accounts with deposit limits. The deal is a routine marketing renewal with no disclosed financial terms and no direct material impact on MGM Resorts.","key_figures":{"customDimensions":{"markets_available":31,"deposit_limit_accounts_growth_yoy":"27%"}},"named_entities":{"people":[{"name":"Connor McDavid","role":"NHL player / BetMGM brand ambassador"},{"name":"Adam Greenblatt","role":"CEO, BetMGM"},{"name":"Richard Taylor","role":"Director of Responsible Gambling, BetMGM"}],"products":["BetMGM app","GameSense","Borgata Casino","Party Casino","Party Poker","\"Mullet Over\" campaign"],"companies":[{"name":"BetMGM","relationship":"issuer of release / JV of MGM Resorts and Entain"},{"name":"MGM Resorts International","ticker":"MGM","relationship":"filer / JV parent"},{"name":"Entain Plc","ticker":"ENT","relationship":"JV parent"},{"name":"British Columbia Lottery Corporation","relationship":"GameSense program licensor"},{"name":"National Hockey League","relationship":"mentioned (league of ambassador)"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-15T13:30:05.685Z","global_importance":10,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap","eventGravity":"routine marketing/ambassador renewal","subsidiaryEvent":true,"financialTermsDisclosed":false}},"durationMs":5250,"modelName":"glm-5.3-flashx"}}